Ep. 18 AI 101: What Creators Need to Know with Brennan Woodruff

In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success.

🧋 Quick Links:
Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ
Website ➔ https://welevelupcreators.com/
Newsletter ➔ https://newsletter.welevelupcreators.com/
Creator Resources ➔ https://welevelupcreators.com/guides/
🚨 Don't miss our new creator AI guide! 

**Key Topics Discussed:**

- **Female Entrepreneurship:** The unique challenges women in business face and why addressing these issues is critical for their success.
- **Micah Larsen's Journey:** From a background in social science research to embracing entrepreneurship amidst personal challenges, including a high-risk pregnancy and a move to Wyoming for love.
- **The Power of Community:** Both guests highlight the importance of community support and the detrimental effects of competitive behaviors among women.
- **Limiting Beliefs:** Discussion on common limiting beliefs that hold women back, such as imposter syndrome and underpricing their services, and strategies for overcoming them.
- **Importance of Money Management:** How women can use their earnings to not only secure their own financial independence but also support causes they believe in.
- **Actionable Advice:** Practical tips for female entrepreneurs, including setting SMART goals, the significance of delegating tasks, and the importance of a growth mindset.

This episode serves as a powerful call to action for female entrepreneurs to recognize their value, embrace community over competition, and strategically navigate the challenges of entrepreneurship with confidence and purpose.

🔗 RESOURCE LINKS:

- **Micah Larsen's Instagram:** @micahlarsen ➔ https://www.instagram.com/micahlarsen_/
For updates on free trainings and insights into content marketing for women, creatives, and service providers.

- **Content Creation Lab:** ➔ https://www.micahlarsen.com/content-lab
A monthly membership community led by Micah Larsen, offering tutorials, work sessions, office hours, and a supportive network to help women business owners increase their online presence and sales.

**Listen and Subscribe:** Don't miss out on future episodes - subscribe to the Level Up Creators podcast on your favorite podcast platform, and visit [https://welevelupcreators.com/] for our newsletter and more actionable business tips.

Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators.

🔑 Key Highlights:

1. Brennan Woodruff's Journey: Discover Brennan's background in finance, technology, and his work with GoCharlie.ai.
2. Understanding AI: Brennan explains AI in layman's terms, focusing on large language models and their impact on content creation.
3. GoCharlie.ai – A Creator's Tool: Explore how GoCharlie.ai simplifies content creation across platforms, enabling creators to focus on creativity rather than administrative tasks.
4. AI as a Creative Partner: Insights into using AI for brainstorming, generating new content ideas, and streamlining the creative process.
5. Navigating AI Concerns: Addressing common fears and apprehensions about AI in the creator economy, focusing on ethical and responsible use.
6. AI's Future in Content Creation: Brennan predicts the increasing integration of AI in content creation and its role in empowering solo entrepreneurs and multi-platform presence.
7. Leveraging AI for Business Growth: Discussion on how creators can use AI to enhance efficiency, amplify efforts, and explore new opportunities.
8. Level Up Creators School: An overview of the upcoming business school for creators, emphasizing AI integration in curriculum and workshops.

🔗 Additional Information:

• Connect with Brennan Woodruff on LinkedIn and Twitter.
• Explore GoCharlie.ai for AI-powered content creation tools.
• Visit Level Up Creators for resources and to sign up for their newsletter.

Closing Thoughts:
This episode sheds light on the transformative role of AI in the creator economy, providing insights and tools for creators to adapt and thrive in an AI-driven landscape.

Subscribe: Stay tuned to the LevelUp Creators Podcast for more insightful episodes on navigating the digital creator landscape.

In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses.

Key Topics Discussed:
1️⃣ Navigating Chronic Illness in Entrepreneurship:
Lucy's journey through unexpected health challenges during COVID.
Strategies for managing business amidst personal health crises.
Mindset for Success:

2️⃣ Overcoming imposter syndrome.
Embracing challenges and learning new skills as an entrepreneur.
Building Impact-Driven Businesses:

3️⃣ Lucy's experiences with creating businesses like Earthpup and the importance of addressing environmental issues through entrepreneurship.
Consulting and advisory roles in sustainability, including work with the United Nations and the Canadian government.

4️⃣ Health Journey and Personal Change:
Lucy's detailed account of dealing with liver issues and toxic mold illness.
The impact of this health journey on her personal and professional life.
Business Pivot Due to Health Reasons:

5️⃣ The decision to cease operations of Earthpup.
Shifting focus to supporting entrepreneurs in stress management and wellness.

Resources Mentioned:
The Holistic Founder Podcast: Spotify Link
https://open.spotify.com/show/2oISPlnKzvgPkuJ0RQfA85?si=50d17a311f6e4015

Connect with Lucy Cullen:
Instagram/TikTok/Facebook: @TheLucyCullen
Linkedin: https://www.linkedin.com/in/lucyecullen/
Website: lucycullen.co

#creatorgrowth #creatoreconomy #creatormindset #chronicillness #businessdecisions #soloprenuer #entrepreneurship #entrepreneur 

In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth.

🔑 Key Highlights:
✨ Innovative LinkedIn Strategies: Casey explains his multi-angle approach on LinkedIn, focusing on thought leadership and team engagement for broader brand impact.
✨ Thought Leadership in Advertising: Discover how ActiveCampaign transforms ads into valuable content, extending beyond conventional promotional approaches.
✨ Customer-Centric Social Campaigns: Learn the effectiveness of engaging customers to share their experiences, amplifying brand presence organically.
✨ Paid Promotion Techniques: Insights into the strategic use of paid promotions to boost posts from partners and customers, enhancing authenticity.
✨ Collaborations for Growth: The importance of choosing the right partners for collaborative projects to share audiences and build trust.
✨ AI in Content Creation: Casey discusses the current state of AI, its optimization for content creation, and the art of promptology for better AI responses.
✨ AI Predictions for Creators: Predicting how AI will evolve in the creator economy, focusing on personalization and data-driven decision-making.
✨ Building Trust and Authority: Tips on incorporating trust and authority into your content to establish credibility.

Additional Information:
Find Casey Hill on LinkedIn for more insights - (https://www.linkedin.com/in/caseyhill/)
Visit  @ActiveCampaign   Website - (https://www.activecampaign.com/)
Level Up Creators Website for resources and free courses - (https://welevelupcreators.com/webinars/)

This episode provides valuable insights into leveraging social media and AI for effective growth marketing. Stay tuned for more empowering content and visit our website for the latest resources designed for creators.

Subscribe: Don't forget to subscribe to the Level Up Creators Podcast for more episodes that help you navigate the digital content creator economy! 

Welcome to the latest episode of the LevelUp Creators Podcast!
Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at  @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy.

In this episode, you'll discover:
📧 The Role of AI in Email Marketing: Learn how artificial intelligence is transforming the landscape of email marketing, making it more efficient and effective for creators.

✨ Expert Insights from Casey Hill: With over a decade of experience in helping software companies scale fast, Casey shares his extensive knowledge on the evolving world of marketing automation and growth strategies.

☑️ Tips for Creators: Understand the best practices for email marketing, how to leverage AI, and the importance of having an owned audience.

👷🏻‍♀️ Building Sustainable Businesses: Dive deep into strategies that help digital creators not just survive but thrive in today’s competitive market.

📈 Future Trends: Get a glimpse of what 2024 holds for automation, email marketing, and AI, and how these changes can impact your business.

Whether you're a seasoned creator or just starting out, this episode is packed with valuable insights and actionable tips to help you navigate the dynamic world of digital creation. Don't miss out on this opportunity to learn from one of the industry's leading experts!

🔗 Links and Resources:
Active Campaign Website - https://www.activecampaign.com/
Level Up Creators Website - https://welevelupcreators.com/
How To Level Up Your Income in 2024 - https://levelupcreators.ck.page/scale_your_creator_income

Be sure to subscribe to the LevelUp Creators Podcast for more episodes like this, and visit our website for additional resources and support for your creator journey.

#creatoreconomy #levelupcreator #contentcreator #contentcreators #creatoryoutube #digitalcreator #influencer #emailmarketing #ai #aimarketing

In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience.

Key Takeaways:

• Engaging with your audience is crucial for building a successful membership.
• Pricing page psychology plays a significant role in attracting and retaining members.
• Drip-feeding content over time can help improve retention rates.
• Learning from mistakes and iterating on your membership offerings is essential for long-term success.

Resources:

• welevelupcreators.com - Level Up Creators website
• Jen Matichuk on Instagram - Follow Jen Matichuk on Instagram for more insights

Don't forget to subscribe to the Level Up Creators podcast and sign up for the newsletter at welevelupcreators.com to receive weekly actionable business tips.

Stay tuned for the next episode of the Level Up Creators podcast!

In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business.

Key Points

• Slow Ventures looks for creators who are category-specific and have real commercial opportunities.
• They prefer creators who are early enough in their career where an investment can make a significant impact.
• Megan discusses Slow Ventures' ethos of building businesses thoughtfully and playing the long-term game.
• Cash infusions are used by creators to invest in content, expand their businesses, and experiment with new opportunities.
• Creators have the power to influence consumer spending and are seen as trusted sources of recommendations.
• Megan believes there will be an explosion of people identifying as creators, leading to more opportunities and labor shifts.
• Consumer behavior will continue to fragment, with niche communities forming around specific topics.

For more insights and information about Slow Ventures' creator fund, subscribe to Megan's newsletter, Slow Upload, and follow her on Twitter.

Visit the Level Up Creators website for additional resources and support for creators.

In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pricing to drive up revenue. They also provide tips on negotiating brand deals, understanding objectives, and asking the right questions.

Key Points:

• Pricing: Understand your value and uniqueness, and consider the audience and return on investment for each brand deal.
• Research: Check the brand's reputation, venture capital funding, and previous brand deals.
• Objectives: Ask about the brand's goals and target audience to ensure a good fit.
• Scalability: Focus on scalable content creation, such as courses or podcast series.
• Organization: Use a content creation calendar, outsource time-consuming tasks, and keep careful records.
• Documentation: Keep track of brand deals and create comprehensive checklists.

For more insights and resources on brand deals, you can reach out to Amanda at amanda@welevelupcreators.com or hello@welevelupcreators.com.

Don't forget to subscribe to the Level Up Creators podcast and visit welevelupcreators.com for actionable business tips and strategies for creators.

In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships.

Key Insights:

• Importance of Customer Retention over Acquisition
• Utilizing SaaS Models for Recurring Revenue
• Effective Community Management in Membership Sites
• The Role of Email Automations in Membership Retention

Resource Links:

• ConvertKit: www.convertkit.com
• Substack: www.substack.com
• Active Campaign: www.activecampaign.com

Next Episode Preview: Join us in the next episode where we'll explore the impact of social media marketing on creator businesses.

Visit us at: welevelupcreators.com

In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators looking to expand their online revenue streams.

Key Topics Covered:

1. Collaborations with Other Creators:
   • Understanding the benefits and types of collaborations.
   • Identifying potential collaboration partners.
   • Structuring collaborations for mutual benefit.
2. Affiliate Programs:
   • Leveraging affiliate programs to enhance revenue.
   • The distinction between co-branded products and bundles.
   • Tips for creating compelling offers.
3. Merchandise Lines:
   • Insights from the interview with Mike Davis and Michael Belknap.
   • The impact of merchandising on brand reach and revenue.

Resources Mentioned:

1. Brand Origin: A comprehensive service for setting up your own merchandise line. Visit Brand Origin
2. ConvertKit Creator Network: For building and joining affiliate programs. Explore ConvertKit
3. Rewardful: Affiliate marketing tool. Check out Rewardful
4. UpPromote: Another tool for managing affiliate programs. Discover UpPromote
5. TrackDesk: A platform for tracking affiliate relationships. Learn about TrackDesk
6. Lemon Squeezy: Payment processor with built-in referral program. Visit Lemon Squeezy