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    Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

    Status symbols like the Birkin bag reveal the psychology of individuals willing to spend extravagantly to signal their status, while highlighting the importance of simplifying complex processes for accessibility and revenue generation.

    enNovember 09, 2023

    About this Episode

    Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.  Want to see the best clips from MFM? Subscribe to our clips channel here. — Show Notes: (0:00) Intro (7:00) Playing for style points  (11:00) AG1 for Dogs (15:00) Daily Fabler (22:00) Sweaty Franchises (35:00) Entrepreneur Operating System (39:00) Luxury Newsletters (45:00) Veblen goods (48:00) Stripe Atlas for Trademarks (55:00) Greg’s Life Hacks — Links: • Late Checkout - https://www.latecheckout.studio/ • Boring Marketing - https://www.boringmarketing.com/ • Daily Stoic - https://dailystoic.com/ • Pink’s Windows - https://www.pinkswindows.com/franchising • EOS - https://www.eosworldwide.com/ • ResiBrands - https://resibrands.com/ • Playing Field - https://www.playingfield.com/ • Raya - https://www.rayatheapp.com/ • Superhuman - https://superhuman.com/ • Little Lifehacks Guaranteed to Improve your Life - https://tinyurl.com/2zhdz2uh — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

    🔑 Key Takeaways

    • Using creative names can help break the ice and grab attention, but ultimately, building strong communities and creating engaging landing pages is what earns respect in the industry.
    • Prioritizing personal happiness and financial stability over chasing unicorn startups can lead to a successful and fulfilling entrepreneurial journey.
    • Even wealthy individuals seek additional revenue streams, emphasizing the allure of consistent monthly income and the potential for it to become a difficult-to-let-go lifestyle.
    • Thinking outside the box and creating a niche category can lead to success, as proven by examples such as VR for dogs and building a brand around Aesop Fables. Engaging storytelling and creative monetization strategies are key.
    • Find success by curating existing content and offering meaningful experiences for those seeking purpose outside of organized religions. The digital landscape opens new opportunities for curated content and fulfilling the search for greater meaning.
    • Injecting creativity and unexpected aesthetics can turn mundane industries into lucrative ventures, providing opportunities for investors to acquire and revamp these businesses for maximum potential.
    • Franchising can be profitable, but managing employees and ensuring consistent quality can be challenging. The disclosed numbers may not always reflect average results. Applying the franchise model to internet businesses can lead to success.
    • The franchise model, traditionally used for physical businesses, can be adapted to online platforms and service-based businesses to standardize operations and implement best practices.
    • Luxury newsletters targeting the top 1% offer specialized high-end content, providing a unique and exclusive experience for a select few. Creators can tap into this market by adopting a "Studio 54 mentality" to potentially create profitable and sought-after newsletters.
    • The demand for luxury items and experiences increases with their price, creating a sense of rarity and exclusivity that attracts high net worth individuals.
    • Status symbols like the Birkin bag reveal the psychology of individuals willing to spend extravagantly to signal their status, while highlighting the importance of simplifying complex processes for accessibility and revenue generation.
    • Trademarks are more important than patents when it comes to protecting brand identity and reputation online, making them a vital asset for businesses operating on the internet.
    • Taking simple actions, like dressing formally on flights or pouring others' drinks before our own, can make a big difference in building strong connections and achieving personal and professional growth.

    📝 Podcast Summary

    The Power of Creative Names and Building Strong Communities

    Greg Isenberg is known for his creativity in coming up with catchy names and building businesses with strong audiences and communities. He has a reputation for being the "community guy" and has successfully built late checkout dot studio, a holding company that combines studio and agency elements. However, it's important to note that self-proclaimed nicknames like "Sean P" may not always be beneficial or necessary. Samm Parr's suggestion of "Sean Bueno" highlights the power of using creative names to break the ice and grab attention, but Shaan Puri rightly points out that having a short and memorable name like his own is already advantageous. Overall, Greg's ability to create engaging landing pages and build businesses with strong communities has earned him respect in the industry.

    Redefining Success: Beyond Billion-Dollar Companies.

    The traditional Silicon Valley mindset of building billion-dollar companies may not be the only path to success. The pursuit of style points and a desirable lifestyle can be just as fulfilling and profitable. Many entrepreneurs have been lured into the venture capital game, chasing the dream of creating the next big social network or tech giant. However, the reality is that most startups fail and only a small percentage achieve significant profits. By focusing on profitable cash-flowing businesses and prioritizing personal happiness and financial stability, entrepreneurs can carve out their own path to success. It's important to challenge the notion that only billion-dollar companies are worth pursuing and instead embrace the idea of creating businesses that provide both financial success and a fulfilling lifestyle.

    The addictive nature of generating income and the power of financial stability.

    Even wealthy individuals like Chamath, who have the means to live comfortably, are still drawn to monetizing their platforms and creating paid newsletters. This suggests that it's not just about the money, but also about the addictive nature of generating income and finding value in the engagement and interaction with subscribers. It's interesting to see how even those who have achieved financial success still seek out additional revenue streams. This underscores the allure of consistent monthly income and the potential for it to become a lifestyle that one finds difficult to let go. It challenges the notion that being a billionaire automatically means rejecting paid ventures and highlights the power and appeal of financial stability.

    Embracing Unconventional Ideas for Success

    Creating a category of 1 and building something unique can lead to press coverage and success. Greg Isenberg discusses the idea of creating a water brand for dogs, which may seem like a bad idea at first. However, he points out that unconventional ideas can sometimes be successful, citing an example where renowned entrepreneur Craig Clemens suggested VR for dogs. Isenberg also mentions the opportunity to build a brand around Aesop Fables, similar to what Ryan Holiday did with stoicism. By telling engaging stories and sharing quotes, an audience can be built quickly. Furthermore, monetization can be achieved through courses, books, and unique products like medallions.

    The Power of Content Curation and the Rise of Purpose-seeking in the Digital Age

    Creating content is much harder than curating it. This means that there are plenty of business opportunities where original ideas are not necessary, and success can be found by curating and distilling existing content. It's easier to be someone like Sahil Bloom, who curates and shares ideas, than it is to be a philosopher like Seneca or Aristotle, who create original concepts. This is evident in various successful businesses, such as The Hustle and Milk Road, that have thrived by curating and sharing content. Another important insight is the unbundling of religion and the search for greater meaning and purpose among Gen Z. Many young people are unaffiliated with traditional religions but still seek out ways to fill their lives with meaning, like following daily stoic or engaging with the daily fable. This aligns with the trend of seeking purpose outside of organized religions, paving the way for new opportunities.

    Transforming Boring Businesses with Innovative Branding and Design

    There is a growing trend of making boring businesses feel cool and exciting through innovative branding and design. This trend, often referred to as the "Dollar Shave Clubification" of industries, involves taking mundane and traditional businesses and reimagining them with fun, indie-band-like appeal. It started with Dollar Shave Club's viral video and has since inspired numerous direct-to-consumer (DTC) brands such as Casper and Away Luggage. Now, this trend is extending to previously unremarkable businesses like window washing, self-storage, and pest control. By injecting creativity and unexpected aesthetics, entrepreneurs are transforming these industries into lucrative ventures. This shift presents opportunities for investors to acquire and revamp these boring businesses, maximizing their potential by building engaging brands instead.

    Challenges and Potential Success in Franchising

    Franchising can be a profitable business model, but it comes with its challenges. The example of Pink's franchise shows that it is possible to generate significant revenue and profit through franchising. However, managing employees and ensuring consistent quality can be a headache. It is important to note that franchise headquarters often share the numbers of their best-performing franchises, so the average results may not always be as impressive. Additionally, the process of franchising is regulated by a franchise board, and there are certain limitations on the information that can be disclosed. This discussion also sparks the idea of applying the franchise model to internet businesses, where creators can partner with operators to fulfill demand without the need for extensive management layers. The future of creator-led agencies may resemble franchises more than traditional agencies.

    Applying the Franchise Model in the Digital Age

    The concept of franchising can be applicable to both physical businesses and online platforms. While traditional franchises are limited by geographical expansion, internet companies have a different definition of geography, focusing on building an online audience. However, there are still valuable lessons that can be learned from the franchise model, particularly in terms of standardizing operations and implementing best practices. One example of this is EOS, an operating system for entrepreneurs that offers a blueprint for running a company. While EOS follows a franchise model, they also have freelance implementers who help businesses adopt the system. This showcases the potential for applying the franchise model to online platforms and service-based businesses.

    Exclusive Luxury Newsletters: Catering to the Elite

    There is a growing trend of luxury newsletters targeted towards the top 1% of individuals. These exclusive newsletters, similar to Tom Brady's manager's newsletter called The Brief, are invitation only and cater to a very niche audience. Instead of aiming to reach a mass market like popular newsletters such as The Hustle or The New York Times, these luxury newsletters focus on providing high-end, specialized content. This concept mirrors the larger trend of ultra-luxury experiences and products for the wealthy elite. Just like luxury hotels and brands, these newsletters offer a unique and exclusive experience for a select few. By adopting a "Studio 54 mentality," creators can tap into this market and potentially create profitable and highly sought-after newsletters.

    The allure of exclusive experiences and goods for the ultra wealthy.

    There is a growing trend of exclusive experiences and goods that cater to the ultra high net worth individuals. These experiences and goods are not just about luxury, but also about status and being part of an elite group. Whether it's accessing VIP events with celebrities, getting personalized experiences, or using high-end software and apps, people are willing to spend millions of dollars to be part of this exclusive club. This trend extends beyond physical experiences and includes software and even digital goods like NFTs. These luxury goods and experiences function differently from regular goods, as their demand increases with price, creating a sense of rarity and exclusivity. Understanding this concept helps explain the allure and value of luxury items that cannot be easily purchased by anyone.

    The Birkin Bag: a Status Symbol Beyond Money

    The status game knows no bounds, even in the world of luxury goods. The Birkin bag, priced at a minimum of $30,000 and requiring an invitation to purchase, represents a pinnacle of exclusivity. This demonstrates that money alone does not guarantee access to certain status symbols. It reveals the psychology of individuals who are willing to go to great lengths, even spending thousands of dollars on seemingly trivial apps, to signal their status. On a different note, the laborious and expensive process of filing a trademark highlights the need for more accessible services, similar to what Stripe Atlas has done for forming legal entities. Simplifying complex processes not only benefits individuals but also allows companies like Stripe to generate revenue through facilitating transactions.

    The Value of Trademarks in the Digital Age

    Trademarks hold more value and significance in the business world compared to patents when it comes to operating on the internet. Owning a trademark gives a company the power to prevent others from using their name, which can be crucial for maintaining brand identity and reputation. On the other hand, patents have limited effectiveness in the online realm, as they do not provide the same level of protection and enforceability. While some entrepreneurs may view patents and trademarks as essential assets, the example of Facebook purchasing the "6 Degrees Patent" from Reid Hoffman and Mark Pincus for $700,000 shows that patents have less impact in the digital landscape. Therefore, when selling a company, having secured trademarks is often considered more vital than owning patents.

    The Power of Small Life Hacks for Better Relationships, Success, and Happiness

    Implementing small life hacks can have a significant impact on our relationships, success, and overall happiness. Greg Isenberg's blog post series on tiny little life hacks provides valuable insights that are still relevant today. By dressing formally on flights, putting our phones on airplane mode during social gatherings, pouring others' drinks before our own, and sending postcards or unique gifts to friends, we can leave lasting impressions and foster meaningful connections. These simple actions may seem obvious, but the reality is that many people neglect to actually do them regularly. By closing the gap between knowledge and consistent action, we can greatly enhance our personal and professional lives.

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    Scott Galloway: Do This In Your 20s To Make Millions In Your 30s

    Scott Galloway: Do This In Your 20s To Make Millions In Your 30s
    Episode 581:  Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Scott Galloway about his Get-Rich formula they won’t teach you in school and the hard-to-hear but essential advice every 20-year old should hear.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Don't follow your passion (3:08) Reverse engineering $160M exit (7:30) How to keep top talent in your company (11:12) "I'm not your friend" (13:41) Scott's best and worst hedge fund deals (16:20) Losing $10M every day (18:14) Handle triumph and disasters the same way (20:54) If you can't fix it, you have to stand it (24:28) Lessons about happiness from the dying (25:51) Statute of limitations on suffering (28:57) Where Scott steals his powerful phrases (33:09) Shaan opens his notes app of funny phrases (34:52) Scott's anti-excited list (37:33) “Go live in a city” (39:50) Opportunity in America v Europe (42:30) The fallacy of hard work over time (46:56) Money does buy happiness (52:20) The Algebra of Wealth (55:33) If you have a side hustle you need a better main hustle — Links: • The Algebra of Wealth - https://tinyurl.com/44yw3h6k Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

    The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)

    The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)
    Episode 580:  Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.  Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Intro (2:14) How to build charisma (6:35) The 4 criteria of a great idea (jumpcut) (8:48) Make it personal (14:45) Mastering the hook (17:29) Metrics  (18:52) The first frame (21:09) Foreshadowing (22:37) Storytelling in one word is “change” (25:06) The But & Therefore Rule (27:21) Building the stakes (30:43) Craft the close (32:14) Steal like an artist (33:52) Figure out who's watching (36:46) Study the channel for outliers (39:28) Where is the puck going? — Links: • Jenny Hoyos YouTube - ​​https://www.youtube.com/@JennyHoyosLOL • Charisma on Command - https://www.youtube.com/@Charismaoncommand • Miss Excel - https://www.miss-excel.com/ • Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU • Steal Like An Artist - https://austinkleon.com/steal/ • Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

    The AI App Doing $6M With 1 Employee

    The AI App Doing $6M With 1 Employee
    Episode 579: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about 3 niche trends they’ve found that are guaranteed to make $1M+. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Shaan gets his hotness score (2:30) Reddit trend leads to $6M ARR beauty app for men (10:12) Male nail care influencers (12:42) Sam upstages Shaan's beauty score (14:00) Spin-off businesses: Med Spas (16:00) Aging influencers and modern male grooming products (20:27) The story of Teflon and Dupont's billion dollar problem (22:49) Forever chemicals are in our water (26:14) Pfas free products (29:12) A regulatory inflection point is here (33:16) Trend: Assassins with water guns (34:32) $0 - $250K MRR app (35:22) Playground virality (38:00) Trading expertise for social vouching (49:10) Exporting a profitable internal tool — Links: • Umax - https://tinyurl.com/mezh49ac • Acqua Pana - https://www.acquapanna.com • MAMAVATION - https://www.mamavation.com • Splashin - https://www.splashin.app • Splashin TikTok - https://www.tiktok.com/discover/splashin-app — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More