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    Beneath the Bikinis: SI Swim

    enJune 06, 2024

    Podcast Summary

    • Sports Illustrated Swim brand evolutionThe Sports Illustrated Swim brand has evolved from a male-targeted, model-focused image to embracing diversity and practical summer tips, as seen in the host's experience as the first-ever digital cover model and the episode's discussions on hydration, summer flings, and the latest Free People summer collection.

      The Sports Illustrated Swim brand has evolved significantly from its male-targeted, typical model image of the past. The host, Alex, shares her experience of being the first-ever digital cover model for the magazine's 60th anniversary, revealing the excitement and secrecy that came with the opportunity. The episode also highlights the importance of staying hydrated during summer adventures, introducing viewers to Liquid IV, a hydration solution. Additionally, the host encourages using Tinder for summer flings and meeting new people. Overall, this episode showcases the evolution of the Sports Illustrated Swim brand and offers practical tips for summer fun. The host also mentions her excitement about the latest Free People summer collection, providing a brief promotion for their stylish summer clothes, including dresses, 2-piece sets, tops, and swimwear. Listeners are encouraged to shop now at freepeople.com. The episode is sponsored by Liquid IV, Tinder, and Free People.

    • Authenticity and Self-AcceptanceFocusing on healthy habits and self-care can help improve both how we feel and look, leading to authenticity and self-acceptance. Unretouched photos promote realness and can inspire self-acceptance despite initial concerns about imperfections.

      Authenticity and self-acceptance are key to feeling and looking one's best. The speaker shares her experience of preparing for a Sports Illustrated Swim photoshoot, where she focused on feeling good through healthy habits and self-care. She was surprised by the shoot's direction, which involved storytelling and unretouched photos. The speaker expresses her initial concerns about imperfections in the photos but ultimately embraces the decision to leave them unretouched as a way to promote realness and self-acceptance. She acknowledges the stress of online criticism but chooses to focus on sending a positive message to women instead.

    • Sports Illustrated Swim photoshootMargo, feeling nervous and excited, was reassured during her fitting and had a great experience despite initial anxieties and an unexpected lymphatic massage

      The speaker, Margo, was feeling nervous and excited about her Sports Illustrated Swim photoshoot experience. She had prepared extensively, including stalking the SI website and practicing sexy poses, but was also anxious about not being able to deliver in the moment. Upon arriving at the fitting, she was reassured by the team and had a great time, trying on various outfits and getting ready for the shoot. She also shared an unexpected experience of getting a lymphatic drainage massage the night before, which added to her nerves but also helped her feel ready for the big day. Despite her initial nerves, Margo was excited to start the shoot and was looking forward to the experience.

    • Digital cover shoot experienceModel felt supported, encouraged, and confident during innovative digital cover shoot despite challenges, resulting in groundbreaking moment for Sports Illustrated

      The day of the digital cover shoot for Sports Illustrated Swim was an unforgettable experience filled with excitement, energy, and camaraderie. The model was thrilled to be a part of this innovative project, which involved stepping out of her comfort zone and collaborating with a talented team. Despite the challenges, such as shooting in the rain and dealing with wardrobe malfunctions, she felt supported and encouraged throughout the day. The team's positive energy and enthusiasm for the project were contagious, leaving her feeling more confident and excited than ever before. The shoot represented a departure from the traditional swimsuit issue format, and the model was proud to be a part of this groundbreaking moment in Sports Illustrated history. Overall, the day was a testament to the power of collaboration, creativity, and the pursuit of new experiences.

    • Summer self-care, hydrationStaying hydrated during summer activities is essential. Liquid IV's advanced formula can help achieve better hydration than water alone, while the Sports Illustrated Swimsuit brand embraces diversity and empowers women.

      Taking care of oneself, especially during summer activities like being at the beach, is crucial for staying hydrated. Liquid IV, with its advanced formula of electrolytes, vitamins, and nutrients, can help achieve better hydration than water alone. The Sports Illustrated Swimsuit brand, which has been around for over 60 years, has evolved significantly, focusing on representing women from all walks of life and embracing the power of social media to connect with its audience. The annual swimsuit issue is a year-long process, involving careful talent selection and highlighting women who inspire and make a meaningful impact in society.

    • Sports Illustrated Swimsuit Issue creationThe supportive and inclusive environment of the Sports Illustrated Swimsuit Issue team led to an enjoyable experience for non-traditional model Alex Earl, despite nerves and uncertainty. The transition to digital covers allows for more storytelling and deeper connections with readers.

      The creation of a Sports Illustrated Swimsuit Issue is a lengthy and intricate process involving securing locations, coordinating busy schedules, and working with a small team. Despite the nerves and uncertainty that come with being a non-traditional model, the team's supportive and inclusive environment led to an enjoyable and memorable experience for Alex Earl, the inaugural digital cover model. The transition to digital covers allows for more storytelling and editorial content, giving readers a deeper connection to the featured individuals. Alex's authenticity and transparency online, which she credits for her success, aligns with Sports Illustrated's brand and mission to break down barriers and showcase real people. The digital space also offers more opportunities to explore and showcase the people behind the photos, making the experience more rewarding for both the team and the models.

    • Deep connections, multifaceted natureCreating deeper connections with personalities by highlighting their multifaceted nature is valuable in the digital space, providing opportunities to platform various compelling women and their stories. The commitment to positive energy, inclusivity, and sisterhood strengthens the brand and creates a welcoming and supportive environment.

      The team behind this digital product aims to create deeper connections with personalities by highlighting their multifaceted nature, allowing for endless exploration and inspiration. This approach is particularly valuable in the digital space where content can be easily produced and shared, providing opportunities to platform various compelling women and their stories. The team's commitment to positive energy, inclusivity, and sisterhood further strengthens their brand, creating a welcoming and supportive environment for all involved. This approach is a refreshing disruption in industries that can often be catty and exclusive, and it speaks to the brand's mission to make a difference by celebrating and empowering good people. The legacy of Sports Illustrated, as exemplified by icons like Kate Upton, demonstrates the impact of this approach, paving the way for a more inclusive and inspiring representation of women in media.

    • Representation of Women in MediaKate Upton's cover for Sports Illustrated Swimsuit Issue sparked backlash due to her curvy figure, leading the brand to reevaluate its approach and become a leader in promoting body inclusivity, inspiring change and empowering women to embrace their unique qualities.

      Kate Upton's inclusion in Sports Illustrated Swimsuit Issue marked a pivotal moment in the representation of women in media. Her cover sparked intense backlash due to her curvy figure, leading the brand to reevaluate its approach and become a leader in promoting body inclusivity. The response to Upton's cover was a catalyst for change, leading to the inclusion of women of various shapes, ages, and backgrounds in the magazine and beyond. This shift in perspective challenged societal norms and contributed to a more inclusive and positive portrayal of women in media. The brand's commitment to inclusion continues to inspire change and empower women to embrace their unique qualities.

    • Overcoming nerves with confidence and preparationSeeking help and practicing small adjustments can boost confidence and prepare individuals for unfamiliar situations, ultimately leading to success. Supporting and uplifting each other as women is also crucial in building self-assurance.

      Confidence and preparation can help overcome nerves and uncertainty, even in unfamiliar situations. MJ, a content creator, shared her experience of feeling nervous about walking in a Sports Illustrated swim show despite having no prior runway experience. She sought help from model Coco Rocha, who provided valuable tips on runway walking. These small adjustments helped MJ feel more confident and prepared, leading to a successful experience. Additionally, MJ emphasized the importance of supporting and uplifting each other as women, as evidenced by her invitation of her sisters to walk with her in the show. Overall, the episode highlights the power of preparation, self-confidence, and the importance of lifting each other up in the face of uncertainty.

    • New opportunitiesEmbracing new opportunities can lead to unforgettable moments and experiences, as Alex Earl discovered when she walked in the Sports Illustrated Swim Runway show during Miami Swim Week. With support from loved ones and listeners, she stepped out of her comfort zone and created a memorable experience.

      Unexpected opportunities can lead to incredible experiences. In the latest episode of Hot Mess with Alex Earl, Alex shared her journey to walking in the Sports Illustrated Swim Runway show during Miami Swim Week. She expressed her disbelief and excitement about the opportunity, especially since she would be sharing the runway with her little sisters. Alex emphasized the importance of support from loved ones and listeners, as she would not have been able to make it without them. This surreal experience serves as a reminder that stepping out of comfort zones and embracing new opportunities can lead to unforgettable moments. So, don't hesitate to take chances and see where life takes you. As always, thank you for tuning in to Hot Mess with Alex Earl. Don't forget to subscribe and follow us on your favorite podcast platform. Until next Thursday, keep pushing yourself out of your comfort zone and seize new opportunities.

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