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    67. Immerse Yourself: Cold Plunging for Energy, Focus, & Mental Health with Plunge Co-Founder Ryan Duey

    enJune 04, 2024

    Podcast Summary

    • Cold therapy businessDuring the pandemic, two friends turned their personal passion for cold therapy and shared vision into a multimillion-dollar business, Plunge, due to the lack of affordable and effective cold plunges on the market.

      Ryan Dewey, co-founder and co-CEO of Plunge, transformed his personal experience with cold therapy and the challenges he faced with migraines into a thriving business. Starting in the pre-pandemic era when cold plunging wasn't as mainstream, Ryan and his co-founder Mike shared a passion for health and wellness and became friends. After the pandemic hit and their businesses were shut down, they saw an opportunity in the lack of affordable and effective cold plunges on the market. Ryan's personal journey into cold therapy, inspired by Wim Hof, led him to believe in its benefits, and when Mike approached him with the idea to create a business around it, Ryan joined in. Together, they launched Plunge, starting in a garage and growing into a multimillion-dollar empire. Their shared vision and passion for cold therapy led them to create a product that is now revolutionizing the cold plunging industry.

    • Transformative ExperiencesTransformative experiences like Ayahuasca ceremonies can significantly impact individuals' lives, providing clarity, revealing hidden emotions, and accelerating personal growth. These experiences can lead to new passions and meaningful connections.

      Transformative experiences, such as Ayahuasca ceremonies, can significantly impact individuals' lives by providing clarity, revealing hidden emotions, and accelerating personal growth. These experiences can lead people to pursue new passions and create meaningful connections. The founders of Plunge, who had life-altering experiences in Thailand and Peru, are a perfect example of this. Their journeys led them to discover cold plunging and eventually start a successful business together. Ayahuasca is a powerful tool for self-discovery, but it's important to remember that everyone's experience is unique. It can be terrifying yet enlightening, and it allows individuals to recognize and integrate their emotions rather than identifying with them.

    • Deep emotional attachmentsUnderstanding deep emotional attachments can lead to personal growth and the pursuit of dreams by providing valuable insights and opportunities for building meaningful relationships.

      Recognizing and processing deep emotional attachments can lead to personal growth and the pursuit of dreams. The speaker shares how understanding their relationship with their parents and the love they've received from them has been a powerful tool in their life. They also emphasize the importance of building relationships and collaborations with influential figures in their industry. The speaker's journey in starting their cold plunge business involved taking risks, learning quickly, and building personal connections. Through these experiences, they were able to grow their business and spread their product's benefits to others.

    • Product design and engineeringEarly focus on assembly lines led to valuable customer feedback, which paved the way for in-house product design and engineering, hiring experts, and complying with new regulatory dynamics.

      During the early stages of the company, they focused on building assembly lines to produce their first version of a cold plunge tub in bulk. However, they soon received valuable data and feedback from customers, leading them to engineer and design their own products in-house based on the feedback received. This transition involved hiring experts from established industries and brought about the need to comply with new regulatory dynamics as the product portfolio expanded. The timing of this journey coincided with the growth of the cold plunge industry, making it an exciting and essential period for the company's development.

    • Cold plunging benefitsCold plunging, a practice involving immersion in cold water, offers potential benefits such as activating brown fat, improving metabolism, and boosting dopamine. Despite these benefits, it's not widely adopted due to lack of awareness and understanding, but may gain popularity through gyms.

      The Ultimate Aminos product from BodyHealth.com is a favorite for those seeking a full spectrum amino acid supplement, available in capsules or powder form, with natural flavoring and no artificial sweeteners. Cold plunging, a practice that involves immersing oneself in cold water, is another recommendation for overall wellness and connection with others. Despite its potential benefits, such as activating brown fat, improving metabolism, and boosting dopamine, cold plunging is not yet widely adopted due to lack of awareness and understanding. The fastest-growing market for cold plunging may be through gyms, making it an accessible entry point for many people. For optimal results, the timing of cold plunging after workouts is still debated, but the overall goal is to feel better and recover for the next day's workout.

    • Cold plunging benefitsCold plunging offers mental health benefits like improved cognition, mood, and energy, backed by customer reports. It's also a stressor that builds resilience. A temperature of 48-50 degrees for 3-6 minutes is a good starting point, but individual body differences require personal discovery.

      Cold plunging is more than just a physical experience; it's a mental health tool that provides numerous benefits such as improved cognition, mood, and energy. The data from customers supports this, with many reporting improved mental health and emotional well-being. Cold plunging also acts as a stressor that can help build resilience, but it's important to find the right temperature and duration for your individual body. The evidence suggests that a temperature between 48-50 degrees for 3-6 minutes is a good starting point. Additionally, women tend to require warmer temperatures than men due to differences in body composition. Overall, cold plunging is a personal journey of discovery to find the optimal temperature and duration for your unique body.

    • Cold plunging benefitsCold plunging offers numerous benefits including potential physiologic improvements, better mood and emotional state, and hormetic stress. Future advancements include personalized recommendations through technology.

      Cold plunges, or full body immersions in cold water, offer numerous benefits beyond just feeling more alert and awake. These benefits include potential positive physiologic outcomes in the body, improved mood and emotional state, and even strengthening the body through hormetic stress. The accessibility and affordability of cold plunges are also key priorities for companies in the industry, making it an exciting time for this modality as technology continues to integrate and advance our understanding of the individualized benefits for each person. The future of cold plunging lies in the convergence of technology and the modality itself, with smart units providing personalized recommendations based on biofeedback and recovery scores. The accessibility and affordability of cold plunges, along with the potential for significant health benefits, make it an exciting area of exploration for those seeking to optimize their physiology.

    • Hydrogen Water Benefits, Company CultureProducing hydrogen water brings health benefits and creating a company culture focused on authenticity, courage, and direct communication helps maintain a mission-driven team.

      Hydrogen water, produced through a hydrogen water machine, offers numerous health benefits such as reduced inflammation, better absorption of supplements and foods, improved stomach acid balance, and feeding beneficial gut bacteria. The company, EchoEchoH2O, producing these machines, has grown to around 240 employees, bringing together a diverse team driven by the mission to improve health and wellness through hydrogen water. To maintain the company culture and prevent becoming product-oriented, the founders hired an HR specialist, defined clear values, and established regular evaluations to ensure alignment with these values. The culture is intentional, prioritizing authenticity, courage, and direct communication, with guardrails in place to measure progress and address any misalignments.

    • Employee EmpowermentEmpowering employees with autonomy leads to better ownership, structure, accountability, and higher upside. Clear communication, giving space for department heads, and treating them like entrepreneurs are essential.

      Creating a business environment that empowers employees and allows them to operate with autonomy leads to better ownership, structure, accountability, and ultimately, higher upside. The speaker shared his experience of hiring and managing a rapidly growing company, emphasizing the importance of clear communication, giving space for department heads to run their departments their way, and treating them like entrepreneurs. He also shared an amusing anecdote about a podcast host who peed during an interview out of commitment and ownership, highlighting the importance of being fully present and committed to one's work. Additionally, the speaker discussed the innovation and expansion of their cold plunge business, including the addition of saunas, and their focus on customer feedback and requests to stay competitive in the market.

    • Plunge Sauna, game-changer in sauna industryPlunge Sauna offers an ergonomic, multi-use design with remote controls, filtration system, and easy-access filters, prioritizing user experience, low-maintenance, and continuous improvement.

      The Plunge Sauna, created by Plunge, is a game-changer in the sauna industry. The founders, driven by personal experience and a commitment to creating the best product, designed an ergonomic, multi-use sauna with remote controls, filtration system, and easy-to-access filters. They focused on making the sauna simple and low-maintenance, even allowing for workouts inside. The filtration system, a standout feature, keeps the water clean and cold with minimal effort from the user. Plunge prioritizes feedback and continuous improvement, making their sauna an ultimate human experience that values gratitude, self-transformation, and win-win relationships. To learn more, visit Plunge.com.

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    66. Circadian Rhythm Reset | Simple Steps to Improve Sleep, Metabolism, and Mental Health with Gary Brecka

    66. Circadian Rhythm Reset | Simple Steps to Improve Sleep, Metabolism, and Mental Health with Gary Brecka
    Key takeaways you’ll learn in this episode: What are Circadian Rhythms? Simple steps to get aligned with your circadian rhythm. Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka Sign up for 10X Health Affiliate Program https://10xhealthsystem.com/GBaffiliate ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Do you struggle to stay on a consistent sleep schedule? Gary Brecka is breaking down the circadian rhythm, your body’s internal clock that regulates your sleep-wake cycles. Whether it’s traveling, shift work, or hormonal imbalances, being out of alignment with your circadian rhythm can cause a variety of health problems. Gary is showing you how you can take back control of your sleep through simple steps that can impact your metabolism, mental health, and overall energy! 00:00 - What are Circadian Rhythms? 01:45 - How does the circadian rhythm impact sleep? 02:30 - How does it impact your metabolism? 04:00 - Impact on mental health. 05:30 - Simple steps to get aligned with your circadian rhythm. Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod Subscribe on YouTube: @ultimatehumanpodcast The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    65. Boxing, Biohacks, and Bareknuckle: The Ultimate Fight Prep with Jorge Masvidal

    65. Boxing, Biohacks, and Bareknuckle: The Ultimate Fight Prep with Jorge Masvidal
    Key takeaways you’ll learn in this episode: How did he improve his sleep? (Gary Brecka’s sleep protocol) Training for Boxing VS MMA. What separates the mindsets of the best fighters? Watch Jorge Masvidal vs Nate Diaz on July 6th! https://gamebredbareknuckle.com/ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka Sign up for 10X Health Affiliate Program https://10xhealthsystem.com/GBaffiliate ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate What separates the good from the great fighters? Gary Brecka is sitting down with the UFC’s original BMF, Jorge Masvidal! Jorge opens up about balancing family, fighting, and his future as a fighter and fight promoter with Gamebred Bareknuckle MMA. They dive into the recovery protocols he’s implementing to prepare for his upcoming boxing match with Nate Diaz! You’ll learn how Gary is helping him to use biohacking to recover faster, have more energy, and keep his mind sharp. Jorge also breaks down the difference between good fighters and great ones, how to build mental toughness and the importance of building a great team around you! 00:00 - Who is Jorge Masvidal? 02:30 - How did he improve his sleep? (Gary Brecka’s sleep protocol) 06:45 - If you supplement with Oxygen Therapy, does your body develop a dependency on it? 09:00 - Jorge Masvidal VS Nate Diaz 2, the boxing match on June 6, 2024. 10:10 - What is the difference between good and great fighters? 13:20 - What does it feel like walking into a UFC cage before a fight? 16:50 - How Jorge is preparing for his next fight. 19:20 - How being a Dad impacts the way he trains for fights. 20:45 - Why did Jorge Masvidal start Gamebred Bareknuckle MMA? 26:30 - Training for Boxing VS MMA. 29:20 - How to build a great team. 31:00 - What is Gary Brecka doing to help Jorge Masvidal? 38:00 - Why did he become a promoter? 43:00 - Can you train to take hits better in a fight? 44:15 - What separates the mindsets of the best fighters? 47:30 - How God impacts his life. Jorge Masvidal on Instagram: @gamebredfighter Gamebred Bareknuckle MMA: @gamebredfc Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod Subscribe on YouTube: @ultimatehumanpodcast The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    64. Dive into the Battle of Plant vs Animal Protein for Strength and Aging with Dr. Gabrielle Lyon

    64. Dive into the Battle of Plant vs Animal Protein for Strength and Aging with Dr. Gabrielle Lyon
    Key takeaways you’ll learn in this episode: Can you increase muscle span? (The number of years you have healthy skeletal muscle.) Plant vs animal-based proteins. The 4 biggest factors in building a healthy training and diet plan. Order Dr. Gabrielle Lyon’s book Forever Strong  https://www.amazon.com/shop/garybrecka/list/FCJNQHDNI27C?ref_=aipsflist_aipsfgarybrecka Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka Sign up for 10X Health Affiliate Program https://10xhealthsystem.com/GBaffiliate ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Are you concerned about losing muscle as you age? Gary Brecka is sitting down with Dr. Gabrielle Lyon, the New York Times bestselling author of “Forever Strong” and the founder of Muscle-Centric Medicine®. Dr. Lyon is discussing her new concept of "muscle span,” measuring longevity not just by lifespan and healthspan, but also by the number of years someone has healthy skeletal muscle. From how much protein to eat to the quality of proteins, you’ll learn practical steps you can take through resistance training and dietary changes to prevent age-related muscle loss and maximize your muscle span! 00:00 - Who is Dr. Gabrielle Lyon? 02:15 - How to increase muscle span. (The number of years you have healthy skeletal muscle.) 04:45 - What causes muscle loss? (Sarcopenia) 09:45 - Which impacts muscle maintenance more, diet or resistance training? 11:00 - Why working out allows your body to utilize protein better. 13:00 - How much protein do you need to maintain skeletal muscle? 15:00 - Can you have too much protein? 16:30 - Are plant-based proteins as good as meat? 18:00 - The 4 biggest factors in building a healthy training and diet plan. Dr. Gabrielle Lyon: @DrGabrielleLyon Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod Subscribe on YouTube: @ultimatehumanpodcast The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    63. The Truth About Skincare, Inflammatory Ingredients to Avoid with Dr. Barbara Sturm

    63. The Truth About Skincare, Inflammatory Ingredients to Avoid with Dr. Barbara Sturm
    Key takeaways you’ll learn in this episode: The top ingredients to AVOID in skin care products. What are the biggest myths in skin care? What skincare trends are damaging your skin? Check out all of Dr. Barbara Sturm’s skincare products: https://www.drsturm.com/ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka Sign up for 10X Health Affiliate Program https://10xhealthsystem.com/GBaffiliate ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Are you overwhelmed with skincare products, understanding the ingredients, and which ones are causing you harm? Gary is sitting down with Dr. Barbara Sturm, an aesthetics medical doctor, founder of a leading natural skincare line, and the creator of the PRP Facial, also known as the “Vampire Facial!” Dr. Sturm shares her thoughts on retinol, sunscreen, and her innovative anti-inflammatory treatments and philosophy on maintaining youthful, glowing skin through proper nutrition and lifestyle habits. You’ll learn all about her simple and effective skincare routine and discover how to take control of your skin health! 00:00 - Who is Dr. Barbara Sturm? 03:30 - What are the biggest myths in skin care? 05:00 - Why you should STOP using retinol. 11:00 - The top ingredients to AVOID in skin care products. 17:00 - What facial procedures do you recommend? 20:00 - Top things that should be in everyone’s skincare routines. 24:00 - What skincare trends are hurting your skin? 27:45 - Why you should focus on anti-inflammatory living. 28:45 - What supplement can you take for fuller hair? 32:00 - How do you know if a sunscreen is safe? Should you always use it? 39:45 - What can I do to help with anti-aging? Connect with Dr. Barbara Sturm on Instagram: @drbarbarasturm Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod Subscribe on YouTube: @ultimatehumanpodcast The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices