Podcast Summary
Cold therapy business: During the pandemic, two friends turned their personal passion for cold therapy and shared vision into a multimillion-dollar business, Plunge, due to the lack of affordable and effective cold plunges on the market.
Ryan Dewey, co-founder and co-CEO of Plunge, transformed his personal experience with cold therapy and the challenges he faced with migraines into a thriving business. Starting in the pre-pandemic era when cold plunging wasn't as mainstream, Ryan and his co-founder Mike shared a passion for health and wellness and became friends. After the pandemic hit and their businesses were shut down, they saw an opportunity in the lack of affordable and effective cold plunges on the market. Ryan's personal journey into cold therapy, inspired by Wim Hof, led him to believe in its benefits, and when Mike approached him with the idea to create a business around it, Ryan joined in. Together, they launched Plunge, starting in a garage and growing into a multimillion-dollar empire. Their shared vision and passion for cold therapy led them to create a product that is now revolutionizing the cold plunging industry.
Transformative Experiences: Transformative experiences like Ayahuasca ceremonies can significantly impact individuals' lives, providing clarity, revealing hidden emotions, and accelerating personal growth. These experiences can lead to new passions and meaningful connections.
Transformative experiences, such as Ayahuasca ceremonies, can significantly impact individuals' lives by providing clarity, revealing hidden emotions, and accelerating personal growth. These experiences can lead people to pursue new passions and create meaningful connections. The founders of Plunge, who had life-altering experiences in Thailand and Peru, are a perfect example of this. Their journeys led them to discover cold plunging and eventually start a successful business together. Ayahuasca is a powerful tool for self-discovery, but it's important to remember that everyone's experience is unique. It can be terrifying yet enlightening, and it allows individuals to recognize and integrate their emotions rather than identifying with them.
Deep emotional attachments: Understanding deep emotional attachments can lead to personal growth and the pursuit of dreams by providing valuable insights and opportunities for building meaningful relationships.
Recognizing and processing deep emotional attachments can lead to personal growth and the pursuit of dreams. The speaker shares how understanding their relationship with their parents and the love they've received from them has been a powerful tool in their life. They also emphasize the importance of building relationships and collaborations with influential figures in their industry. The speaker's journey in starting their cold plunge business involved taking risks, learning quickly, and building personal connections. Through these experiences, they were able to grow their business and spread their product's benefits to others.
Product design and engineering: Early focus on assembly lines led to valuable customer feedback, which paved the way for in-house product design and engineering, hiring experts, and complying with new regulatory dynamics.
During the early stages of the company, they focused on building assembly lines to produce their first version of a cold plunge tub in bulk. However, they soon received valuable data and feedback from customers, leading them to engineer and design their own products in-house based on the feedback received. This transition involved hiring experts from established industries and brought about the need to comply with new regulatory dynamics as the product portfolio expanded. The timing of this journey coincided with the growth of the cold plunge industry, making it an exciting and essential period for the company's development.
Cold plunging benefits: Cold plunging, a practice involving immersion in cold water, offers potential benefits such as activating brown fat, improving metabolism, and boosting dopamine. Despite these benefits, it's not widely adopted due to lack of awareness and understanding, but may gain popularity through gyms.
The Ultimate Aminos product from BodyHealth.com is a favorite for those seeking a full spectrum amino acid supplement, available in capsules or powder form, with natural flavoring and no artificial sweeteners. Cold plunging, a practice that involves immersing oneself in cold water, is another recommendation for overall wellness and connection with others. Despite its potential benefits, such as activating brown fat, improving metabolism, and boosting dopamine, cold plunging is not yet widely adopted due to lack of awareness and understanding. The fastest-growing market for cold plunging may be through gyms, making it an accessible entry point for many people. For optimal results, the timing of cold plunging after workouts is still debated, but the overall goal is to feel better and recover for the next day's workout.
Cold plunging benefits: Cold plunging offers mental health benefits like improved cognition, mood, and energy, backed by customer reports. It's also a stressor that builds resilience. A temperature of 48-50 degrees for 3-6 minutes is a good starting point, but individual body differences require personal discovery.
Cold plunging is more than just a physical experience; it's a mental health tool that provides numerous benefits such as improved cognition, mood, and energy. The data from customers supports this, with many reporting improved mental health and emotional well-being. Cold plunging also acts as a stressor that can help build resilience, but it's important to find the right temperature and duration for your individual body. The evidence suggests that a temperature between 48-50 degrees for 3-6 minutes is a good starting point. Additionally, women tend to require warmer temperatures than men due to differences in body composition. Overall, cold plunging is a personal journey of discovery to find the optimal temperature and duration for your unique body.
Cold plunging benefits: Cold plunging offers numerous benefits including potential physiologic improvements, better mood and emotional state, and hormetic stress. Future advancements include personalized recommendations through technology.
Cold plunges, or full body immersions in cold water, offer numerous benefits beyond just feeling more alert and awake. These benefits include potential positive physiologic outcomes in the body, improved mood and emotional state, and even strengthening the body through hormetic stress. The accessibility and affordability of cold plunges are also key priorities for companies in the industry, making it an exciting time for this modality as technology continues to integrate and advance our understanding of the individualized benefits for each person. The future of cold plunging lies in the convergence of technology and the modality itself, with smart units providing personalized recommendations based on biofeedback and recovery scores. The accessibility and affordability of cold plunges, along with the potential for significant health benefits, make it an exciting area of exploration for those seeking to optimize their physiology.
Hydrogen Water Benefits, Company Culture: Producing hydrogen water brings health benefits and creating a company culture focused on authenticity, courage, and direct communication helps maintain a mission-driven team.
Hydrogen water, produced through a hydrogen water machine, offers numerous health benefits such as reduced inflammation, better absorption of supplements and foods, improved stomach acid balance, and feeding beneficial gut bacteria. The company, EchoEchoH2O, producing these machines, has grown to around 240 employees, bringing together a diverse team driven by the mission to improve health and wellness through hydrogen water. To maintain the company culture and prevent becoming product-oriented, the founders hired an HR specialist, defined clear values, and established regular evaluations to ensure alignment with these values. The culture is intentional, prioritizing authenticity, courage, and direct communication, with guardrails in place to measure progress and address any misalignments.
Employee Empowerment: Empowering employees with autonomy leads to better ownership, structure, accountability, and higher upside. Clear communication, giving space for department heads, and treating them like entrepreneurs are essential.
Creating a business environment that empowers employees and allows them to operate with autonomy leads to better ownership, structure, accountability, and ultimately, higher upside. The speaker shared his experience of hiring and managing a rapidly growing company, emphasizing the importance of clear communication, giving space for department heads to run their departments their way, and treating them like entrepreneurs. He also shared an amusing anecdote about a podcast host who peed during an interview out of commitment and ownership, highlighting the importance of being fully present and committed to one's work. Additionally, the speaker discussed the innovation and expansion of their cold plunge business, including the addition of saunas, and their focus on customer feedback and requests to stay competitive in the market.
Plunge Sauna, game-changer in sauna industry: Plunge Sauna offers an ergonomic, multi-use design with remote controls, filtration system, and easy-access filters, prioritizing user experience, low-maintenance, and continuous improvement.
The Plunge Sauna, created by Plunge, is a game-changer in the sauna industry. The founders, driven by personal experience and a commitment to creating the best product, designed an ergonomic, multi-use sauna with remote controls, filtration system, and easy-to-access filters. They focused on making the sauna simple and low-maintenance, even allowing for workouts inside. The filtration system, a standout feature, keeps the water clean and cold with minimal effort from the user. Plunge prioritizes feedback and continuous improvement, making their sauna an ultimate human experience that values gratitude, self-transformation, and win-win relationships. To learn more, visit Plunge.com.