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    171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

    enJune 03, 2024

    Podcast Summary

    • Canned cocktail market challengesDespite the market's growth potential, the canned cocktail industry faces challenges like price sensitivity and brand loyalty, and business owners must separate facts from emotions to focus on growth opportunities

      The ready to drink canned cocktail market is projected to grow significantly, yet the industry faces challenges such as price sensitivity and inadequate brand loyalty. Reality TV personality and entrepreneur Kyle Cook, who runs the company Loverboy in this niche, recently faced drama with a friend and co-star Craig Conover, who partnered with a competing brand. Despite the gossip, Kyle came on Trading Secrets to discuss the business facts and clear up misconceptions. The canned cocktail market, worth over $14 billion, offers opportunities for fresh marketing and expanding clientele, but also threats of increased rivalry and regulatory adjustments. Kyle emphasized the importance of separating facts from emotions and focusing on the business aspects of the industry.

    • Business Funding and GrowthSecured initial funding from personal savings, raised over $1.3M from friends and family, became profitable within 3 years, emphasized transparency with investors and partners, learned from past mistakes

      Running a business, especially in a competitive industry like beverages, requires significant capital and the ability to adapt quickly. The interviewee shared their experience of funding their business from their own savings and then successfully raising over $1.3 million from friends and family in a short period. They also emphasized the importance of being transparent with investors and partners, as they had given equity to their employees and consultants. Despite challenges and setbacks, they managed to launch their product and become profitable within the first three years, which is rare in the industry. However, they also acknowledged the importance of learning from mistakes and regrets, such as calling a partner "lazy" in the past. Overall, the conversation highlights the journey of building a successful business, the importance of financial management, and the need for resilience and adaptability.

    • Equity distribution, business collaborationsFounders need to weigh tax benefits, timing, and personal relationships when deciding on equity distribution and potential business collaborations, as miscommunication or ill-timed decisions can negatively impact both the business and personal relationships.

      Founders face complex decisions when it comes to equity distribution and potential business collaborations. The speaker in this discussion had initially planned to give equity to his wife but then decided against it due to tax benefits and their impending marriage. Later, a friend expressed interest in investing, but the timing and communication were not ideal. The speaker felt disappointed and feared the impact on their friendship. In an ideal scenario, the speaker would have welcomed a conversation about investment opportunities. However, the friend had already moved forward with a competitor. Founders must navigate these situations carefully, considering the potential impact on their business and personal relationships.

    • Transparency and communicationLack of transparency and miscommunication can derail potential business collaborations. Being upfront about intentions and interactions is crucial for building trust and respect in business relationships.

      Transparency and communication are crucial in business relationships. The speaker shares an experience where a potential business collaboration fell through due to a lack of transparency and miscommunication between parties. This experience highlights the importance of being upfront about intentions and interactions, especially when working towards potential collaborations. Additionally, the speaker emphasizes the importance of respecting each other's businesses, even in competitive industries. The incident served as a reminder to the speaker about the challenges small companies face in the alcohol industry and the importance of unity among competitors to fight against the big players.

    • Business ChallengesSuccessful businesses face constant financial stress and require resilience, innovation, and customer support to navigate competition and cash flow issues. Building strong relationships can also lead to collaboration and mutual growth.

      Entrepreneurship involves constant financial stress, even for successful businesses. The speaker shares his personal experience of dealing with large losses and the threat of going out of business due to competition and cash flow issues. He emphasizes the importance of resilience, innovation, and customer support in navigating these challenges. The speaker also highlights the importance of considering friendships and relationships in business, and the potential for collaboration and mutual growth despite competition. Overall, the discussion underscores the complexities and uncertainties of running a business, particularly in a competitive industry.

    • SBA loans, personal guaranteesSBA loans require personal guarantees, adding financial stress and risk for business owners, but also provide crucial funding for small businesses

      Starting and growing a business involves significant financial risks, particularly when it comes to securing large loans, like an SBA loan. These loans require personal guarantees, meaning that the business owner is personally responsible for repaying the loan, even if the business fails. This adds a significant level of stress and potential financial risk for the business owner, especially for those who have already invested heavily in their business. It's important for entrepreneurs to be aware of these risks and to have a solid business plan and financial strategy in place to minimize the chances of defaulting on a loan. Additionally, the SBA loan program is a crucial resource for small businesses, allowing them to access funding that might not be available through traditional banking channels. However, the personal guarantee requirement can make the stakes feel much higher, and a business failure could result in the loss of personal assets.

    • SBA loans for small businessesSBA loans provide financing opportunities for small businesses with collateralizable assets and cash flow, enhancing their growth potential. Effective communication and balance between work and personal life are essential for a successful business and relationship.

      SBA loans are a legitimate and effective way for small business owners to secure funding, especially for those with collateralizable assets and cash flow. Contrary to some rumors, Bravo does not force cast members to use specific brands on their show, and Kyle does not force his friends to drink his brand. In the context of relationships and business, Kyle shares that it's important for couples to communicate openly and find a balance between work and personal life, as separating the two completely can be challenging. Overall, SBA loans are a valuable resource for entrepreneurs, and maintaining a healthy balance between business and personal life is crucial for a successful relationship.

    • Friendship and Business ComplexitiesFocus on compassion and finding solutions to protect business interests in complex friendship and business situations. Be adaptable and proactive to mitigate potential disappointments.

      Navigating the complexities of friendship and business can be challenging. As a business leader, it's essential to understand that others may not fully comprehend the pressures and expectations that come with entrepreneurship. Instead of trying to force others to understand or feeling disappointed when they don't, focus on being more compassionate and finding solutions to protect your business interests. Personal relationships will inevitably intersect with business, and it's crucial to be adaptable and accepting of the ebbs and flows that come with change. Additionally, being proactive in implementing strategies and contracts can help mitigate potential disappointments and protect your business. Lastly, every industry and business is unique, and it's important to recognize and adapt to the nuances that make each one distinct.

    • Financial stability of Lover BoyFounders of Lover Boy generated $10 in revenue for every dollar raised, ensuring financial stability, and explored various revenue streams beyond the show.

      Despite facing fierce competition and financial challenges, the founders of Lover Boy have managed to generate $10 of revenue for every dollar raised, ensuring the business is financially stable. They continue to work hard and remain committed to producing the best possible product. Personally, they enjoy financial success through the show, social media, and other streams of revenue. Although a recent controversy involving a competitor caused some emotional distress, the financial impact is not significant. The founders believe that having competitors can lead to industry growth and have even invested in one. Entrepreneurs should not be misled into thinking that starting a business requires massive risk or venture capital. An SBA loan, like the one Lover Boy secured, is a viable option for funding a business and an indicator of a strong financial position. To learn more about Lover Boy and Kyle Cook, visit drinkloverboy.com and follow Kyle Cook on social media.

    • Trading Secrets episode recapDavid and Jay shared their opinions on business personalities and provided a recap of their informative and entertaining episode, promising added banter in the upcoming 'More than Money' episode. They also announced the formation of a focus group for their 'Money Mafia' community.

      This week's episode of "Trading Secrets" was packed with valuable trading insights, pop culture references, and finance discussions. David and Jay shared their opinions on various business personalities and provided a recap of the entire episode, which will be expanded upon in the upcoming "More than Money" episode. They acknowledged the listeners' busy schedules and promised to deliver the same high-quality content with added banter in the upcoming episode. Additionally, they announced the formation of a focus group consisting of 50 listeners from their "Money Mafia" community, inviting those interested to leave their email addresses in the comments section. Overall, this episode was an informative and entertaining blend of trading secrets, finance, and banter, which listeners should not have missed.

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    166. More Than Money: The world of OB-GYN, IVF, and all things fertility revealed with Dr. Shieva Ghofrany!
    This week, Jason is joined by board certified OB-GYN since 1999 and co-creator of Tribe Called V, Dr. Shieva Ghofrany!

    Dr. Shieva played an extra special role to the Trading Secrets family as she played a role in delivery of the newest addition to the team with Evan and Betsy’s new baby Nate! Evan breaks down their meeting with Dr. Shieva and how she delivered baby Nate, Betsy hops on the call to talk about the delivery of the baby and her trading secret about going through the IVF journey, Dr. Shieva answers all of the questions about what you should know about OB-GYN and general health.

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guest: Dr. Shieva Ghofrany

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    Trading Secrets
    enMay 16, 2024