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    Branding

    Explore "Branding" with insightful episodes like "080 - Unveiling Your Brand's Potential Through Visibility and Purpose with Bridget Sicsko", "#2098 - Shane Gillis & Matt McCusker", "Drunk Elephant: Tiffany Masterson", "Liquid Death: Mike Cessario" and "Creating a Value Centric Brand with Ben Albert - Part 1" from podcasts like ""All Things Authorpreneur", "The Joe Rogan Experience", "How I Built This with Guy Raz", "How I Built This with Guy Raz" and "Are You Awesome Today?"" and more!

    Episodes (100)

    080 - Unveiling Your Brand's Potential Through Visibility and Purpose with Bridget Sicsko

    080 - Unveiling Your Brand's Potential Through Visibility and Purpose with Bridget Sicsko

    Episode Summary

    Bridget's expertise as a speaker and brand strategist, coupled with her background as a former publisher, makes her a master at crafting compelling messages and amplifying brand visibility. Bridget shares invaluable insights on growing your audience and making your brand stand out.

     

    Guest

    Bridget Sicsko

    Speaker, Brand Strategist and the Co-Founder of Visibility on Purpose

    visibilityonpurpose.com

     

    Highlights

    In this episode you will learn:

    • How having a book shapes your personal brand.
    • Why your personal brand will always be uniquely your own.
    • How to highlight something of value that is impactful.

     

    Opportunities to work with Bridget and Visibility on Purpose

    From Author to Iconic Workshop

    Pitch Party Course

     

    Recommendation for Every Entrepreneur

    Look for a diverse community that will support you. And a business partner that listens and share ideas with.

     

    Favorite Book

    Outrageous Openness: Letting the Divine Take the Lead by Tosha Silver

    The Slight Edge: Turning Simple Disciplines Into Massive Success & Happiness by Jeff Olson

     

     

    Links in this summary may be affiliate links.

    #2098 - Shane Gillis & Matt McCusker

    #2098 - Shane Gillis & Matt McCusker

    Shane Gillis and Matt McCusker are stand-up comics and the hosts of "Matt and Shane's Secret Podcast." Catch Matt's comedy special "At the Speed of Light" on YouTube. Shane's latest special, "Beautiful Dogs," is on Netflix. 

    www.mattmccusker.com

    www.shanemgillis.com

    Drunk Elephant: Tiffany Masterson

    Drunk Elephant: Tiffany Masterson

    Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself.


    This episode was produced by Alex Cheng with music by Ramtin Arablouei.

    Edited by Andrea Bruce, with research from Katherine Sypher.

    Our audio engineer was Josephine Nyounai.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Liquid Death: Mike Cessario

    Liquid Death: Mike Cessario

    Mike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible idea we could have?” His answer was Liquid Death: an aluminum can of water that looks like a cross between beer and poison. While it seemed self-destructive, the idea turned out to be brilliant: Liquid Death connected with customers who don’t typically buy bottled water, and built a moat around itself by being entertaining and edgy—something most brands struggle with. As a former ad-man with one failed business behind him, Mike initially sidelined his idea when he couldn't find a co-packer to put spring water in aluminum cans. But seven years after launch, Liquid Death is both a water and an entertainment company, with annual revenue well above $100M.


    This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

    Edited by Neva Grant, with research from Casey Herman.

    Our engineers were Robert Rodriguez and Josh Newell.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating a Value Centric Brand with Ben Albert - Part 1

    Creating a Value Centric Brand with Ben Albert - Part 1

    In this week’s episode, we learn about Creating a Value Centric Brand, with our guest, Ben Albert. Ben is the owner of Real Business Connections. He has a passion for having Real Conversations with Extraordinary Business People that are making a Noteworthy Difference in Our World. Listen in to learn about his journey and to gain insights on Personal Branding, including:

    • "Brand" Defined
    • Purpose and Mindset
    • The Formula

    Primary: Christina Carbonell and Galyn Bernard

    Primary: Christina Carbonell and Galyn Bernard

    The apparel industry - be it high fashion or everyday wear - is a crowded and noisy market to crack. Just think about the sheer number of athletic shoes or jeans available at both ends of the price spectrum! So conventional wisdom is: to stand out, branding is really important. But for Christina Carbonell and Galyn Bernard, the co-founders of the children's clothing line Primary, branding was the last thing they wanted on their designs. The two women bucked other industry conventions, too: they only sell basic building-block pieces, using bright colors, in styles that hardly change year after year. No glitter. No cartoons. No pithy sayings. And no gender differentiation: the clothes are categorized as either babies or kids. Despite early struggles, eight years after launching in 2015, Primary is now a profitable company with annual sales over $50 million.

    This episode was produced by Casey Herman, with music by Ramtin Arablouei

    Edited by Andrea Bruce, with research help from Chris Maccini.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    E 305: How to Tell Your Brand Story

    E 305: How to Tell Your Brand Story

    For this solo episode, I decided to talk about crafting your story as a brand.

     

    If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going: 

     

    What is the reason for starting your brand?

    Who is going to buy your brand?

    What problems does your ideal customer have?

    What problem is your brand solving?

     

    Follow me on LinkedIn:

    Monique Benoit

     

    Thank you to The Emerson Group, the sponsor of the Beauty from the Shelf Podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Their services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.

     

    #75 Challenge: Marktanteile verteidigen & Profitabilität sichern - mit Mark Gnotke von Aniforte

    #75 Challenge: Marktanteile verteidigen & Profitabilität sichern - mit Mark Gnotke von Aniforte
    In dieser Episode spricht Host Moritz Meyer mit Mark Gnotke. Mark ist CEO von AniForte, dem Hersteller von Supplements für Haustiere. Im Gespräch berichtet Mark , wie sich der Online Pure Player AniForte erfolgreich auf Amazon platzieren konnte und welche Learnings er mitgenommen hat. Die Herausforderung: Tiernahrungsergänzungsmittel sind seit Jahren eine Produktgruppe, die auf Amazon als gewinnbringende Nische identifiziert wird und daher immer wieder marketingstarke Startups auf den Plan ruft. Wie schafft AniForte es mit Herstellerkompetenz & Produktqualität im Preiskampf auf Amazon zu bestehen? Wie wichtig ist Amazon für die Internationalisierung der Brand? Wie relevant ist Amazon im Vergleich zum eigenen Online-Shop? Welche Herausforderungen entstehen, wenn eine reine D2C Brand auch im B2B Handel erfolgreich sein möchte?

    Episode 161: Trademarks, Branding, Copyright

    Episode 161: Trademarks, Branding, Copyright

    Key Points from the Episode: 

    • The group discussed operations, processes, systems, and HR in their businesses.
    • Having clear processes and systems documented is important, especially for hiring, onboarding, and offboarding employees. Things like offer letters, paperwork, and checklists help ensure legal compliance.
    • Getting feedback from employees through assessments and interviews can provide valuable insights into improving company culture and operations. But leaders must balance caring about employee opinions with making decisions in the best interest of the business.
    • Understanding your own strengths and weaknesses via assessments can help you put the right people in the right roles on your team. A balanced team covers all quadrants of the DISC profile.
    • The goal of systems and processes is often to automate, delegate or outsource your weaknesses so you can focus on your strengths and high-level strategy.
    • Ongoing review of systems, processes, marketing plans, etc. helps maximize effectiveness rather than waiting until year-end.

    Kapitel II: Was deine Idee braucht: Bewegung und keine Norm!

    Kapitel II: Was deine Idee braucht: Bewegung und keine Norm!

    In diesem Kapitel II meines Buches geht um die Frage, was Ideen brauchen, um wachsen zu können. Wir leben in einer sehr industrialisiert-normierten Welt. Dabei brauchen Ideen Bewegung, Austausch und Beziehungen, um relevant zu werden. 

    Web: www.kimbirtel.de

    Web: www.archetype-leadership.com

    Facebook: https://www.facebook.com/kim.birtel

    XING: https://www.xing.com/profile/KimChristopher_BirtelMA/cv

    LinkedIn: https://www.linkedin.com/in/kim-birtel-93327213/

    Instagram: https://www.instagram.com/kimbirtel/

    #2040 - Eddie Bravo

    #2040 - Eddie Bravo

    Eddie Bravo is a champion martial artist, founder of 10th Planet Jiu-Jitsu, musician, stand-up comic, and author. He's the host of "Look Into It - with Eddie Bravo" podcast.

    www.10thplanetjj.com

    Patrick Lange - How to Profitably Sell Your Business

    Patrick Lange - How to Profitably Sell Your Business

    In this episode, Business Modifaction Group owner, Patrick Lange discusses in great detail, what someone needs to consider and how they need to plan, if they're thinking of selling their business. If you're a business owner, this is a must hear episode! Even if you're not thinking about selling your company, this is pure gold, because one day - you just might. 

    #68 Mit Jörg Hörseljau von Dunlop über Tennis, Squash & Padel auf Online-Marktplätzen wie Amazon

    #68 Mit Jörg Hörseljau von Dunlop über Tennis, Squash & Padel auf Online-Marktplätzen wie Amazon
    In dieser Episode spricht Host Moritz Meyer mit Jörg Hörseljau von Dunlop. Dunlop ist weltweit eine der Top Brands im Bereich Racketsport, mit erstklassigen Produkten für die Sportarten Tischtennis, Badminton, Paddle, Squash und natürlich Tennis. Jörg ist Key Account Manger und betreut bei Dunlop große Kunden & Einzelhändler wie Intersport, Sport2000, SportCheck und auch das Amazon Vendor Business. Moritz und Jörg sprechen darüber, wie es in Deutschland um die verschiedenen Racketballsportarten steht. Wie sieht das E-Commerce-Business im Bereich Tennis und Co aus? Welche Rolle spielen ein eigener Online-Shop, Amazon und andere Marketplaces für Dunlop? Welche Strategie verfolgt Dunlop auf Amazon und wie ist Dunlop hier international aufgestellt? Welches Potenzial hat Dunlop im Marktplatzgeschäft erkannt und wie soll es in Zukunft ideal eingesetzt werden? Themen: Amazon Vendor, Marktplatzanalyse, Branding, Händler, Retailer, Handelsstruktur, B2B, B2C, Paddelsport, Online-Shop, Konkurrenz, Zalando, Potenzial, Teamstrukturen, Herausforderungen, Logistik, Saisonalität, Pan-EU, Internationalisierung, Content, Super PICS, Sortimentsstrategie

    Amy Anderson: Authenticity in Business & The Flip-the-Turtle Approach

    Amy Anderson: Authenticity in Business & The Flip-the-Turtle Approach

    Step into the dynamic world of Amy Anderson, where corporate discipline seamlessly merges with the essence of personal authenticity. As Amy recounts her evolution from a corporate stalwart to a ground-up entrepreneur, she underscores the monumental role played by staunch belief and regimented morning habits in charting a path to success.

    Amy's candid insights shed light on the indispensable need for authenticity in today's branding and marketing realm. In a post-COVID world that demands transparency, she speaks about distilling a brand's essence into a core message, illustrating this with her client's innovative approach to financial reporting that turns the often drab topic into an engaging one.

    Beyond her personal practices, Amy emphasizes the importance of understanding the comprehensive customer journey in any brand. She narrates her proactive approach with Wild Coffee Marketing, where the emphasis isn't just on fulfilling client mandates but also on pioneering innovation and bringing forward novel ideas that significantly enhance the customer's brand interaction.

    In a touching metaphor, the "flip the turtle" culture encapsulates her business ethos— it's about rallying together, supporting, and uplifting each other, be it within her team or for their clients. As she underscores the essential aspects of leadership— from establishing predictable processes to fostering compassion and balance— listeners get an insightful look into what makes a leader truly effective in the current business landscape.

    The Secret Founders Of +$1,000,000,000 Brands

    The Secret Founders Of +$1,000,000,000 Brands
    Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the TV market with Proactiv ads, and how Scott Storch produced some of the most popular songs of all-time and managed to (literally) blow his $100M earnings away. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter: https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (2:30) Sam Broke His Finger (4:45) Emma Grede: Skims, Good American, Safely, etc. (14:15) Brian Lee: Honest Company (17:05) Robert Earl: Virtual Dining Concepts, Planet Hollywood, etc. (26:30) Guthy-Renker: Proactiv, JLo Beauty, etc.  (51:20) Rise of the creator brand (54:30) Scott Storch: Still D.R.E., Lean Back, etc. (1:02:15) People who game the system — Links: • Skims - https://skims.com/ • Good American - https://goodamerican.com/ • Safely - https://getsafely.com/ • Guthy-Renker - https://www.guthy-renker.com/ • Ben Van De Bunt Clips - https://tinyurl.com/3tchy5su • Austin Rief Tweet - https://twitter.com/austin_rief/status/1690737829943402497 • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

    David Fischette: The Power of Authentic Storytelling in Branding & Championing Humanity

    David Fischette: The Power of Authentic Storytelling in Branding & Championing Humanity

    In this enlightening episode, David Fischette delves deep into the importance of storytelling for businesses and how it can forge emotional connections. Drawing from his vast experience and successful ventures at Go West Creative, Fischette speaks about the essential elements of brand storytelling, emphasizing the need for authenticity, clarity, and understanding. He also reflects on the power of empathy in his personal and professional journey, sharing how it enables him to resonate with diverse audiences. From touching on contemporary issues such as societal division to reminiscing about the potent role of music in his life, Fischette’s insights shed light on how narratives can be impactful and transformative. He concludes by inviting listeners to explore Go West Creative's endeavors further and leaves them with an enduring message about championing humanity beyond labels and biases.

    EP43 - Building Relationships

    EP43 - Building Relationships
    What do you do when Chaos ensues? Can you zig when everyone else zags? What are the three questions everyone in sales needs to answer? Are you leaving your clients "better off" then where you found them? Why is building relationships so vital to your business?

     
    Follow me on 👇
    Instagram: @asktheplanman
    Facebook: Ask the Planman
     
    ✅“When you need some advice, always get it right, Come Ask the Planman!”✅
     
    Contact Bruce!
    Call us at 1-844-Planman
    Text PLANMAN to (321) 421-5213
     
    Contact Greg!
    770-403-2755
    #financialplanning #insurance #weinsteinwealth

    #46 - Content ist doch auch nur KI ⚡️

    #46 - Content ist doch auch nur KI ⚡️
    Krankheitspause vorbei. Kathrin und Torben haben sich wieder. Aber erstmal ein paar Produktivitätshacks aus dem 91,8 Universum. Diesmal geht's auch wieder um neueste SEO Erkenntnisse. Und das richtige Briefing der KI. Warum sich ChatGPT so gut Dinge ausdenken kann. Personas über die KI generieren lassen 😬. KI-Fail? Oder doch (wie immer) ein Anwenderfehler?  Hauptsache ist doch, ihr interpretiert die Daten richtig! Und wieso müssen jetzt Marketingabteilungen und CMOs massiv umdenken? Hört rein in die aktuelle Folge und macht euch digitale Notizen 😎

    Quellen:
    ChatGPT - Fail
    KI-Tools fürs Marketing

    #45 - Pizza-Kultur 🍕 und AI SEO 👀

    #45 - Pizza-Kultur 🍕 und AI SEO 👀
    Pizza aus dem Ofen und ab geht's hinein in eine neue Episode! Kathrin berichtet live vom Campingplatz. Was ist denn das bitte für 'ne Kultur? Und warum kann das eine Chance für die Gen Z sein? Während Torben noch mal mit der Zahl des Tages um die Ecke kommt, diskutieren die beiden gleich noch mal das Thema Nachhaltigkeit mit. Darauf erstmal ein fröhliches "Hello Dialog". Oder seid ihr etwa noch nicht im SXO Game drin? Die Bahn definitiv nicht. Reingehört und vergesst nicht eure Kamera anzuschalten! Bleibt digital

    Quellen:
    amazon
    KulturPass

    #44 - die OMR 👾 Kaffeefahrt ☕️

    #44 - die OMR 👾 Kaffeefahrt ☕️
    Kathrin und Torben als Rockstars auf der OMR. Fantastisch! Oder? Eine Menge Insights haben die beiden im Gepäck. Viele Kilometer zurückgelegt - bis auf die Couch! Live vor Ort und auch gestreamt diskutieren die beiden wo eigentlich das Social abgeblieben ist. Und was macht unser Lieblingsthema AI? Wer war abends auf welcher Party? Und wieso steht Kathrin nicht mehr in der Schlange? Darauf doch erstmal n WhatsApp Newsletter und n leckeres Leberkäse-Brötchen. Ab hinein in die disruptive Kaffeefahrt zur OMR 2023. Prost und bleibt digital.