Yeezy | Eric Liedtke | Former Adidas Executive Who Brought Us Kanye West’s Yeezy Brand Shares How to Introduce Product Into the Marketplace + How Celebrities Can Dramatically Impact Sales + Celebrating Success Stories

Now I can send him the verse from the Bible that says, you should not wear a garment of cloth made of two kinds of material.

Tell me a little bit about the creative process where you design one of these. To start with a sketch, start with a vintage reference. It could start with a previous issue that we created that we're making a new version on. You know, feelings of films and experiences that I grew up with.

Akira, the movie Akira, my mom took me to see Akira when I was really young. And the shapes and the color palettes and the general mood of the film had always been a big inspiration for Yeezy. And going to auto shows with my dad, the first time I saw a white Lamborghini Countach in real life. And I remember the guy said I couldn't even touch the car. And I was obsessed with this car as a child.

Is there any shoe that that Kuntash is kind of represented in? There's a little bit of Lamborghini in everything I do. Some shows don't need a celebrity narrator to introduce the show, but this show does.

in a world filled with endless opportunities. Why would two men who have built 13 multi-million dollar businesses outruistically invest five hours per day to teach you the best practice business systems and moves that you can use?

because they believe in you, and they have a lot of time in their hands. They started from the bottom, now they're here. It's the scribe time show starring the former US Small Business Administration's Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny. Dr. Robert Zooner. Two men.

Eight kids co-created by two different women, 13 multi-million dollar businesses.

We started from the bottom and now we're at the top. Teaching the systems to get what we got. Coat and tixens on the hooks. I break down the books. Sees bringing some wisdom and the good roots as a father of five. That's why I'm alive. So if you see my wife and kids, please tell them hi.

Well folks on today's show we're interviewing a man who is a former

is executive who brought us the easy products. Many of you might know what uses are. Some of you don't. I happen to be wearing a pair of uses right now. Let me hold it up to the camera. I am wearing easiest. I was first introduced to uses by the pop recording star Colton Dixon, and he said to me, Clay,

You need to own some EZs. And I said, what are EZs? So Colton Dixon actually bought me a pair of EZs and sent them to me. And so that's how I was first introduced to the EZs brand. This is a gentleman, though, who didn't just stop by introducing the world to the EZ product. He now is working on another project, another booming business. And he's here to tell you about product design, introducing a new product,

how to start an organization and so much more. And without any further ado, sir, Mr. Eric, welcome on to The Thrive Time Show. How are you? I'm very good. Thank you. Thanks for the glowing introduction. You always do that so well. I'm a longtime listener, first time first time caller. So thanks for having me on. Well, first off, let's deal with the big, we'll deal with the biggest controversy facing America today. Your last name, how do people pronounce people are looking and going, how do I say that?

You just, you know, if you're, if you're in Germany, you call it, you say it. If you're, if you're American, like we are, it's lid key, just the lid and key lid key. Well, let's start with Yeezys. And then we'll kind of work backwards. Then we'll get into what we're working on right now. So with the easy product, what was your role into develop or to create to or introduce the world to the easy product?

I mean, I think, I think you have to take a step back and kind of like ask yourself the consumer you're talking to and look at them from a, from a, you know, not just a singular, you know, individual, you know, with one point of view, but, but the complex individuals that we all are. And, you know, as a sports brand, you know, as what I worked at Adidas, you, you had to, we always pride ourselves on looking at our consumers as a multifaceted force. And what I mean by that is we were, we were world's greatest sports brand, in my opinion.

They, you know, we'd make great sports product. But, you know, we'd recognize that our consumers, you know, had more than just sporting time. So we'd recognize the culture of sport goes with you into the hallways, into the music venues, into the streets, into the schools, and say, okay, how are we addressing our consumer in their life aspect? And if ultimately we went into how do we address them in the world? Because, you know, our consumers are

Like everybody else, like all of us, we all have our phones on us and we're all scrolling nonstop all the time and that's a bit of a doom scroll. But if you start to look at your consumers as holistic individuals and not just make them singular product to help them jump higher or run faster or be stronger, then you start to look at what is the cultural insights we can use from sport and bringing that into their lives.

Well, music is an integral part of all of our lives. And so we started to talk to different artists out there in the world of music. And we've worked with Kanye. That's obviously where Yeezy comes from. We've worked with Pharrell. We've worked with Beyonce. It's become a mainstream, now Nike. Nike's worked with Travis Scott. Meditas today is working with Bad Bunny. So this now goes on and takes on a life of its own. So the point where I would argue that

you know, back in the day of Virgil Adlo's show, Virgil Adlo's shoe was more, more desirable than a LeBron James shoe. Now, let's talk about this for a second here. You're, you're working at Adidas. Um, and you're introducing Kanye West to this concept for he's introducing the concept to you. How does it go from the introduction where you're meeting the artist and connecting with them and, and pitching them prototypes or them pitching you pro prototypes? How does that work if someone's a fly on the wall?

Well, first of all, Kanye was already a known entity. I clearly had already been a very celebrated musical artist. He had already done one product with Nike called the Red October, which was a runaway success. He had wanted to express himself in more ways than I believe, and I wasn't in those meetings. I believe Nike was willing to allow him to express.

what Kanye is you know he's an interesting guy but he's like he's very much a creator and he wants to have complete creative control and some brands are willing to give that to a certain artist and some brands are not and at the point we were in our in our evolution and we were we were basically a brand that was struggling at the time we were trying to rebuild ourselves in multiple areas I think the the Kanye conversation was very timely and he came to us and said hey listen

All I need really is your infrastructure to help me express my vision for what modern-day footwear and apparel can look like. If you're willing to do that, I'm willing to leave my current association and come with you. We were willing to do that, and we put a lot of resources behind him, but ultimately it was about us allowing him to express his vision for what sportswear could look like through his lens.

So with the prototype of a shoe or a prototype of a product, what does the process look like of going through the different iterations of going through, okay, here's prototype one, prototype two, prototype three. How does that process work?

I mean, it's a lot different than software I found out over the time because we're making physical things. But I think ultimately it starts with line art. It starts with renderings. It starts with some designers working on the expression that an artist or designer wants to exhibit. So once we have something that we like on paper,

Then you start going to a prototype, as you said. And you can do that in a sample room. You can do that in a development area with the right machinery, where you basically try to make a 3D representation. And you can do all sorts of modern representation of that you can do.

You can do moldings, you can do 3D printing, or you can go and actually make yourself a sample. The problem with making a sample is you don't really want to open up the cutting dies for the materials or the molds where you have to actually mold the outsole mids all together. So those are expensive endeavors. So you try to limit those type of expressions during the prototyping stage. But once you have a prototype you like, and you can do that prototype again out of clay, you can do it out of wood, you can do it out of 3D printing, you can do it out

polyurethane, many different ways to shape that idea. So you get a 3D representation so you can look at it in your hand, you can look at it from the lateral, from the medial side, from the top down. Once you like it, then you start, you open up tooling and you start to make real product. That takes you into a sample round, which is, you know, you could call it a development round where you go do one, two, or three rounds of that until you're happy with the shoe before you go into production.

Now, when you're working on a shoe like the Yeezy, it is such a radical departure from what a normal shoe is. I mean, the Yeezy brand was so iconic and so radically different. I would argue that the Yeezy shoe was to footwear, what maybe the cyber truck is to automobiles right now. How did you know that people were going to buy it? Did you know people were going to buy it? How did you test the market?

Well, I mean, it's a little easier when you've got a cheat code named Kanye West and his celebrity status at the time, especially coming off of the Red October, which was a runaway success. So we kind of knew that we had some interesting individual. The good news is, he came to us before we got his first product out. So he started wearing inline Adidas product, primarily like the UltraBoost was his one. And as soon as he wore the UltraBoost, there was a famous

shot of him, I think performing a half-time of Chicago all-star weekend. I think it was all-star weekend. Anyway, it was one of his times when he just, he just jumped up into the split in the air, almost like his own version of the Air Jordan logo. And that product and that shot went around the world pretty hard. So there was already a clamoring for the product that Kanye was wearing that was Adidas.

So we knew when we gave him his own range with prototype with the product we were building against the Yeezy range. It wasn't a far stretch to say it was going to be very, very, very well received. Now, having said that, we didn't just make it and put it in every distribution channel.

We made it, and Connie made it, and we started the very high end with a boot that was the one you're wearing is the 350, which is probably the most commercial one. We started with a high end leather suede boot that was thousands of dollars in very limited edition, and we introduced it at fashion shows, at New York Fashion Show.

where Kanye introduced this whole easy range to begin with, which is very high-end fashion. We then stepped that slowly down into the market where it was commercialized to the masses, but it's kind of a crawlwalk run. So the crawl was Adidas product performing well, the walk was, okay, now we've got some high-end fashion product that Kanye's been introducing, and the run was, okay, now we're commercializing this and we're really making a billion-dollar business here.

Now, you're the executive vice president or with Under Armour today. So you're continuing your success. Now you're working with Under Armour as an executive vice president of brand strategy. Tell us what that role looks like and what are you doing on a daily basis now?

Yeah, I mean, I think, I mean, so I walked away from Adidas end of 2019 to start to found a startup called a less collective, unless it's about, you know, really driving a material revolution into fashion. And that is about bringing, you know, the age of polyester to an end and really bringing a new material feedstock called plants.

back to where we can do it. So it creates less waste when we're done using the product. So that's kind of been my vision for systemically changing the way fashion is made ultimately. Now, we had always seen from a less standpoint that we wanted to partner with some of the big companies to scale this idea of regenerative fashion, which is what we call it.

You know, I've talked to several of all the big players, you know, being in the industry so long, I know somebody everywhere. And, you know, the most interested and most visionary sharing was Kevin Plank as a CEO, as a CEO founder of Under Armour. Him and I hit it off immediately and he's like, hey, listen, Eric.

what better place to systemically change fashion on a material revolution than with a brand that was born from a material revolution. And so he said, if you can come in here and help me run a better under armor, I can help you scale this idea of regenerative fashion. So that's the marriage we've made.

Um, to do that, I've got inside, you know, Under Armour and now I'm helping them look at their operating model, look at how we can do their brand strategy and write a five year strategy plan, look at the culture that we can affect. And of course, look at the marketing we can, we can bring the bear and really tell the Under Armour story in a different new way. Why are you fascinated with making shoes out of plants?

Okay, why aren't I? I would say because when you start to look back and you start to see the impact that your products have on the world, like, you know, again, it's a question of what happens to me when I'm done, what happens to my product when I'm done using it? And we all nicely, you know, in our way say, oh, we give it away or it goes away in recycling. It's like, but there is no way. What happens is most of most of

Most of the products we wear in fashion 70% of it is made from polyester, which is this unbelievable material that came from oil. The good thing about that is it's a very elastic product. It's a very usable product. It's a very durable product. The bad thing is it never really goes away. So it breaks down into micro or nano plastics that then invade our food systems, our air, and our water. So we're all ingesting roughly a credit card worth of plastic a week based upon the footprint we leave behind.

The medical issues that's causing are far and wide. It's causing endocrine disruptions leading to early hormonal changes in our bodies. It's leading to a cardiological disease. It's leading to some pulmonary diseases. We're finding it in our testicles to our brains, to our placenta. So it's across the blood cell membrane, and it isn't good because it's unnatural in our bodies.

So having said that, I was like, OK, let me put my expertise to bear on trying to make a better thing. And the whole industry knows that plants are better. The question is, how do we scale it with the unit economics that are necessary to make the change? So that's why I had to go outside of Audi to found a startup because I got the permission to play there. And now I can go back into an under armor and apply that at scale.

And what is the URL or the website address that people want to check out your product? So where can they go to see the products you're working on?

unless collective.com. So unless in a little story for you in the origin, unless is the name of the brand, it's right behind me here, it comes from the Dr. Seuss book, The Lorax. And if you ever read that to your children or you've read it when you were a child, unless someone like you comes along cares a lot, cares a whole awful lot, nothing will get better, it simply will not. So ultimately it's a challenge to all of us to see what we can do for the future generations.

And so do you have one particular role do you have in developing a brand like this now? I mean, are you intimately involved in the design of every product? Do you kind of oversee a team or what's your role now on this new brand you're building?

Well, we're a very small team. I'm the CEO and co-founder of Unlast. I have a general manager that runs the day-to-day operations. We have a creative director head of innovation that does all the great designs. We have a CMO that kind of does the marketing. And we're staffing up our sales guys, because as we go into wholesale as we speak. So we've got a very lean team, but it's quite rewarding to bring a vision of yours into life.

And now with the help of Under Armour as a parent company, we'll be able to scale that in ways we couldn't imagine as a startup. Where do you see the direction of the clothing industry going as it relates to plant-based clothes?

Well, it's a very interesting question because you have these giants that are growing crazy with shee-yans and team moves and things like that that are really producing thousands and thousands of excuse every day, every month on fast fashion timelines. They're really almost disposed. I mean, you can call it a single use fashion, if you will, because you can buy a t-shirt from a shee-yan that's less than a cup of coffee at Starbucks.

That's not a good thing for anybody. It's not a good thing for the workers. It's not a good thing for the trade. It's not because it comes from China, and it's not a good thing from a end-of-life standpoint, because they're made on the cheapest materials with the most hazardous chemicals. I think the generations that are coming, Gen Z, Gen A in particular, they'll never know a world without some sort of climate distress. So they're going to grow up in a world that's going to demand more from it.

I think we're in our infancy, but I see the plant-based polymer revolution marrying the plant-based protein revolution that happened about five years ago. Well, it's not going to maybe systemically change it overnight, but if you look at the comps from whether it be the conversion from gas to electric vehicles and hybrids to the comps of plant-based proteins to the food and dairy industry, to now the comps of plant-based polymers,

I think we mapped that out in a very similar way. So I'd say in the next.

five to 10 years, we're looking at a 15% of the market being plant-based. And then that's a bit of an inflection point where it can go faster, especially in some markets. So now, back around previous to working on the development of the Yeezy products for Adidas, what were you doing before that? I mean, were you always interested in apparel and introducing products into the marketplace? Was that something you dreamed about as a young kid? Or how did you get into that industry?

Yeah, good question. I guess I start with sports. So I've always been somebody that loves sports. If I wasn't thinking about sports, doing sports or having done sports, I'm pretty much not very pleasant to be around. So if you follow that line of thinking, you say, well, I got to work the rest of my life. So let's find a job that's fun.

I immediately looked into what sports industry I could get into. And if it's not working for the Pittsburgh Steelers, which would be the dream, it's working for the sports industry where I can make things. So it wasn't a love of fashion at first. It was a love more of sports and being able to go to work and talk about sports all day. So that led me to Adidas.

which was a fantastic 26-year career where I did everything from basically the mailroom up to the board floor and I retired as the president of the brand in 2019. Found it on last because now I got the idea that I could play this thing forward. So I combined my love for nature and my love for sports in the outdoors, specifically surfing with my love for fashion. So I said, let's try to

create a less, less impact here. And that led me back into a big ship with Under Armour now. So it's, uh, it's been kind of a circular journey, but it's, it's had a, it's had a, it's not a reason, believe it or not, always with an upper right hand corner. So with your, uh, you know, you're a creative guy. You're also in business. When you have business ideas or product ideas, how do you organize those ideas? Uh, yeah, I think

I think ideas are great. And I think everyone should spend time just ideating things they have they want to see in the world. Everybody should write those down. And then I think you have to quickly marry that with the practicality of that idea. If you want to start a business off of that idea or you just want to express that into a product or material or an innovation of some sort. But everything has to come back to unit economics sooner or later. So you've got to marry the idea

Generation with, you know, concepting that through the fruition, the practicality of that idea and measuring that against the current cost pricing, you know, unit economics that are involved in that industry you want to go into. Because ultimately, I always give myself the guidance of

Any innovation you come up with, any new idea you come up with, it should be parity on pricing within three years from a UN economic standpoint, if you want to actually scale it and actually implement a difference. Now, we're not quite there with plant-based polymers. Some of them we are, but some still need some more volume, which is, again, another reason why, you know, tucking into a bigger volume ship like an under armor,

allows us less to really scale it with the backing and the support of their supply chain. So it has to be all very methodical, but your idea needs to be, first of all, a blue sky idea and opportunity, but then you have to quickly look at the comps in the industry and measure your unit economics, your costing issues, your pricing issues, and your plan against the current set and see if you can get to parity within three years with this fresh idea.

You know, with our business conferences and our podcast, I've interviewed and worked with a lot of celebrities and I find that celebrities can often move the needle. I find that sometimes that celebrity influencer can move the needle other times. Celebrity might hurt the deal. Actually, you might discourage people from buying. What is your philosophy or your thoughts on teaming up with a celebrity or introducing a celebrity with your product? What's your advice you'd have for the entrepreneur watching today's show?

that perhaps has a product that people like. They receive market validation. They're selling units right now. People like the product. Maybe they have a small shop in Soho, New York, or a small shop in California, a small shop in Denver, something in Austin, Texas, or wherever. And they're having some success. They're actually moving some units. But they're thinking about teaming up with a celebrity. What advice would you have?

I think there's two things I would say. First of all, the first meeting you have with those celebrities that you want to target, and I would say, let's go first. The first people you should think about partnering with are people that are mission aligned or somehow aligned with what you're trying to do. Again, Travis Scott, musician,

kind of want to get into footwear. All the musicians kind of have a lifestyle. He's the sharpest dresser and musician there is. Oh, yeah, that makes sense for him to get into fashion. OK, how do we apply that through his cactus jack range and everything else like that? So you have to have some sort of alignment from either their personal interest.

or their desire to do something different in the world as an entrepreneur with you. So it needs to be somehow mission aligned. And I think if you look through it, you can see the best cases are that. Kim Kardashian founded her own brand called Skims. Why? She loves. She's been wearing a lot of body forming undergarments for years. And I think she just saw an opportunity to put her name on top of it with a clever twist. And here we are. So that's more of a founder one, but you can name your own examples as you go.

I think the second one after looking for some sort of alignment, and I'm very sticking on like mission align, sit down with them and have a conversation about what do they want out of this within five years. And I think that crystallizes a lot of it. And most of these celebrities, artists, entertainers, influencers, they typically don't get asked that. I mean, a lot of people still think this is very much transactional.

And okay, I'm going to give you X, you're going to give me Y, you're going to get, you know, I'm going to give you so much money a month, you're going to do four and a half posts a month, tagging this and it becomes more of a transactional. I'm going to measure you and everything you do and pay you according to that plan. You can do it that way. I just find out to be very, very short term thinking and not as rich and accelerating as a partnership that's born out of a mutual interest and a partnership that's born with a mutual understanding of what winning looks like for both of you.

Thank you.

Now let's talk about this and I won't, I won't get you in trouble. I'm not going to get myself in trouble, but I'm just going to tee up this potentially controversial idea. Kanye West at a certain point came out as an outspoken Christian. At a certain point he was, uh, the lyrics and the things he was saying from the stage where we would be considered maybe hard left ideas. Sometimes they were hard right ideas. Sometimes during the mill. And so when you have a guy like Kanye, who's all over the map of what's considered to be acceptable conversation, uh, politically correct, politically incorrect mainstream

off. I mean, it's so you, you got, I mean, Kanye West, we're in the red hat, make America great again. You got Kanye West, uh, hanging out with Kim Kardashian. You got Kanye West as an outspoken Christian. Kanye West is teaming up with Marilyn Manson, uh, doing a concert. So you've got Kanye really, I mean, he's running the spectrum. Want to get your thoughts on just that and maybe not focusing so much on Kanye himself, but just when you're working with a celebrity and they happen to go all over the map

Politically, what are you doing behind the scenes when you're trying to sell a product? What advice would you have for somebody who's thinking about teaming up with a celebrity that may run all over the political spectrum? Yeah, I think that goes back to my earlier points. You've got to be mission aligned. You've got to have some sort of mutual interest alignment. If you just go out for a transactional relationship, things can go off the rails pretty quick. I think, you know, listen, you also have to understand that

And I'm not going to speak about Kanye, but you have to understand that creators and people you want to partner with

They have the right to have a point of view that may be inconsistent with yours. And you either have to be comfortable with that, or you have to not do business like that. And so as soon as you do a partnership, you have to understand that, you know, just like getting married, right? You're marrying into another being, another sentient soul, and those individuals have their own thoughts and beliefs, and they may express those in ways that make you uncomfortable at times. I would say a brand partnership should be something that you go in there with your eyes wide open.

Ideally, you've done your homework and you're building and you've asked the right questions to know that there's a mutual alignment there that is going to be consistent with your thoughts and beliefs. But the question is when it isn't, what do you do? And everybody can take different decisions at that point. And yeah, that's the best advice I can give anybody is like, open up your eyes wide open and make sure you get as much stuff said before getting married that you can.

What is there any books you'd recommend or for anybody out there who's a product developer, they want to introduce a product to the marketplace. And again, you've been doing this forever, but somebody out there who has a real prototype and they're already selling a couple of units. Are there any books or a resource you'd recommend for people to go to or?

Yeah, I mean, I think like, I would start with, you know, Simon Sinek, know your why, right? Like, why are you making this? What is your, what is your destiny of it? Like, what is your, what are you trying to do in bringing to the world that's going to be interesting? So I think knowing your why is, is, is such a critical place to start as a person or as a company. It's like, you really have to understand what you're trying to do. And I think that's a, that's before prototyping, of course. That's when, that's when you're talking, I got an idea of how I found it.

What is my why? What am I trying to do in the world? But really being succinct with what that why is. And then what is that, what is that, you know, what? So once you have that, that, that belief, if you will, what are you going to do that's different as an individual? What is your obsession? What are you going to recruit against? When people walk in your door, what are you expecting them to do as employees or as contractors or as agencies that you hire? It's like really being clear about that.

That, you know, obsession of that your company and those individuals you're hiring to do that. And then ultimately what is your mission that, you know, how are you, what are you going to measure yourself against and really dialing those three things in in the beginning. Makes a lot of decisions downstream a lot, a lot easier, but you've got to spend time and sweat that stuff through.

There's plenty of books that can do that. I can't list them off the top of my head, but I would say really dialing those pieces in. And then when you get to product stage, to me, I've learned the best lessons from watching what software companies do, Google and stuff. It's like they prototype as cheap as possible. They'll try to prototype on stickies so that they can really just stress test the idea out. So if you're going to fail,

They'll fast, they'll cheap, and just do things as light touch as possible. So my other advice, and again, it's in numerous books, is don't hire anybody until you've done everything you possibly can. And really, and that means, you know, getting it all the way down to prototyping stage and use external agencies as much as you can to do that because then they're project workers and they're not, you know, they're not on your payroll and you're not filing taxes and doing health care and the rest of it for them.

final question I have here for you. Again, somebody was listening earlier and they're probably driving in their car and they go, what was that website again? Tell us one more time. What's that website? And then tell us what are maybe a couple of products you'd encourage everybody to check out if they're new to the brand. Yeah. So it's unless you and L E S S collective, just like the word, unless, um, and is unless collective on IG or less collective.com on the website. Uh, we just dropped a really cool series of wovens. You're showing it right now on the screen.

You know, there's a mechanic Jackie here with, you know, with insulation from the Cape Park tree, which is an equatorial tree. So we figured out how to make them warm, even though that we're not using down or the synthetics. And then there's a vest that goes with that and a pant and a short logo with that. And then my favorite, you know, because I'm up here in the Pacific Northwest.

on the Oregon coast trying to surf a little bit. It's the surf poncho that is so snugly. I kind of wear it in a cold morning anyway, so I just go out and get my coffee. So there's some good stuff there. And then of course we have your essential hoodies and crews and caps and stuff like that. But the cool thing is all of our stuff, 100% goes back to being good plant and worm food when you're done with it. How in the world are you surfing in Oregon? How cold is that?

It's about 52 degrees on a regular basis. The winter storms can kind of like they're not my speed. Like I don't get in, I don't get in when it gets too big and crazy, but it's beautiful. I mean, just being out there in the nature with, you know, there's sometimes there's whales, sometimes there's bald eagles, sometimes there's sea lions, sometimes there's all three. It's just, it's a pretty special place. I love nature and I love the, I love sitting on the water and just feeling the pulse of the earth.

You know, you are an interesting guy. And one of the things that I have found is when I interview somebody, whether it's yourself or a Wolfgang Puck or introduce the name of whatever celebrity I've had on our show, I always get off the interview and I always say, man, I wish I would have asked them this.

And or sometimes they'll even text to me. I wish you would have asked me that. So I'm just going to ask you that question. Is there anything that you have on your heart and your mind right now that you feel like all the entrepreneurs out there need to know maybe a word of wisdom or a deep thought that you've been marinating on for a while?

Yeah, it's not. I guess I would only have one thing of advice. I mean, people always ask me, like, what advice you would give, you know, your younger self. And I would say, like, don't let perfect get in the way of better. I think, you know, it's a bit of a steal from the, from the engineering school, but it's like, you just got to take steps. I mean, and don't get discouraged.

and if your first, second, and third step are not leading to direct results. I mean, if you just stay committed to your cause and your passion and knowing your why and knowing your obsession and knowing your mission, it's going to come to fruition and we need more entrepreneurs. We need more people building new, exciting, innovative solutions.

Brother, I cannot tell you how much I appreciated having you on today's show. It really was a great and there's so much that I've learned from today's broadcast. I encourage everybody out there to check out your website. And again, thank you so much for your time. I know time is your most important asset. So again, I do appreciate you carving out some time for us today. Thanks, Clay. It's been a real pleasure. Take care, everybody.

4,000% from February to February. Now, I can better that. Okay, Clay, I don't think you know this. I'll think you know this. I'm painting myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days.

So and the phone's blowing up. Everything's just blowing up. You're right. It is like a rocket ship. So we're pinching ourselves to actually. I learned that the Academy King's point in New York. Octa non verba. Watch what a person does. Not what they say.

Devin, we oftentimes at ThrivetimeShow.com, we interact with some really great people. In fact, if anybody goes to ThrivetimeShow.com and they schedule that first free 13-point assessment with me, you're sort of like the filter. I mean, you talk to people every day. Yep.

And certain people are not a good fit. We call these people happy hopers. And certain people are a good fit. We call these people diligent doers. What's the difference? A diligent doer has an actual product or service that makes sense. They have a prototype or an actual product or service. They have an actual viable plan where they can sell a real product or service to real people. And a happy hoper is somebody that doesn't have a real product or service.

And a while back, these wonderful people, they reached out to us, and we scheduled a 13-point assessment, and I knew that they would be successful for two reasons. One, they are diligent doers, and the second is they had an actual product that they could sell to real people on the real planet Earth, and they gave a sample to my wife. They gave a sample of their product to my wife.

And my wife, uh, Devin, who doesn't coach clients, doesn't mentor clients, doesn't, you know, she stays out of that. She works on the accounting side. She tells me this stuff is incredible. This is incredible stuff. And so at that point, I'd recognize, uh, oh, we're going to have a business that's going to blow up.

And so I wanted to get them on the show while the business is actually taken off. Like they're actually currently joining us from a figurative rocket ship. Their business is taken off next level. I'm excited to have them on. This is the founders of Give A Derm ladies. Welcome on to the thrive time show. How are you? It's such an honor. Thank you so much for having us on. We're having so much fun right now. It's unbelievable.

So first off, for people out there that don't know who you two are, I'm gonna let you two introduce yourselves and introduce your product so people can googly in, verify you're not a hologram.

Absolutely. So we are a toxin-free skincare company. And we're really trying to bring the words luxury and zero toxicity together. And it's just, it's just been a wild ride. Honestly, my mom had a crazy health scare. Hi, I'm Deborah. And, and sorry, I'm Julianne. I'm a co-founder and I'm her daughter. And so, um, it's just, you know what, it's just been a wild ride. And honestly, we were pretty. Uh, we knew we had something. We knew we had something that was incredible.

And, but then honestly, we were pretty stagnant. We didn't really know what direction to go. And then all of a sudden, on one of our super late nights, my mom looked at me and she goes,

You know, I, you know, we've heard a lot about play and I think, yep, I think we're supposed to call like maybe get that, that assessment. And I was like, yeah, within like five seconds, I launched that form over you guys. So holy mama, actually, because I'm a major introvert and she's like, I never thought for a minute you'd do that. But I honestly felt like the Lord said, do this. So we did. We did. And, um,

I think we shared yesterday. I'm not yesterday at the conference last weekend that February in February, this February from last February, we were up 4000% in our business. How much have you grown as a person?

4,000% from February to February. Now, I can better that. Okay, Clay, I don't think you know this. I'll think you know this. I'm painting myself. And if I cry, forgive me. And the last two and a half days.

We have bettered our entire month of February and the last two and a half days. So, and the phone's blowing up. Everything's just blowing up. You're right. It is like a rocket ship. So, we're pinching ourselves.

And I mean this sincerely and I wanted to get Devin on the show because she talks to so many wonderful people that go to thrivetimeshow.com. And the challenge we have is that we're sort of like an incubator and I can only work with 160 clients, you know. So it's like a football team and you only have 52 roster spots. We only have 160. And the reason why is, you know, Devin, with your clients, you meet with your clients once a week. Yep.

But a client, you might talk to them three times during the week. Right. Because we're doing the photography, the videography, the web, the search engine, coaching them, guiding them, mentoring them. And I really wanted to drill down into the successes that your business has experienced as a result of you two diligent doers putting in the work there. So first is you guys are doing the dream 100. Now the dream 100 is a system.

that I don't know why. I don't know why. And Deborah, I'm going to ask you the question. So I don't know why. And I'm not attacking you. This is not a passive aggressive attack. I don't know why people are reluctant to do it. I don't know. So, you know, in my life, anytime I want to get the, for example, Tim Tebow to speak at our upcoming business conference, I'm going to pick up the phone and I'm going to call. And then if I get rejected, which I often do, I will then email. And if I get rejected via email, I will then text. And if I get rejected, and Devin, you have worked here for about a year-ish.

Almost two. Two years. And on the agenda, did I not put on the agenda book Tim Tebow for June conference? Did I not put it on there for like, it seems like maybe six consecutive months? Yes, you did have it on there. And I've been chasing that reality, turning that into to have Tim Tebow speak at our events for 10 consecutive years.

So from the age of 33 to the age of 43, I've had the same action item on my to-do list. And the reason why is because my literary agent, Esther Federkiewicz, she represents Tim Tebow and myself. And a lot of people in our orbits kept saying, Tim should speak at your conferences. And so you have to reach out to people you don't know, because this just in, people don't wake up with a burning desire to pay you. And the product is good as it is. It's not going to sell itself. So even though my wife is saying,

give a derm is hot sauce. It is the best skincare product I've ever seen. Everybody should buy this. That doesn't mean people are going to buy it unless they know about you. So I want to ask you that specifically Deborah, the dream 100 making a list of 100 people that you do not know and reaching out to them to offer them free samples. What was the challenging part about doing that?

Um, we had to identify our audience first because you have to, you dream 100 can go everywhere, but you have to specifically identify your audience. And then it is work because you're kind of intimidated and you're like, is this real? Is this, is this, is this really going to work? And so you just have to press into that and keep pressing into that and you just do what you're told to do. I know that sounds basic, but that's why we

have hired you to tell us what to do. And, and so that's we had, we just had to keep at it and keep at it. Now, Devin, you work with very reasonable clients and none of our clients are unreasonable. Of course not. Um, what is the hard part that people have when you tell them to do the dream 100? These two are doing it. This is something that, uh, Juliana and Deborah, they're doing it. What is the, what is the issue as I'm trying to help somebody out there that's stuck, uh, dealing with rejection. There it is.

Now, I used to stutter as a kid. I used to stutter as a kid. So let me just walk you through how that works. If you can't speak well, and you get mocked at a young age, at a certain point, you just quit caring what people think.

So, you know, that's, at a certain point, you just quit caring what people think. So, you know, do you see this Devon in our office? We'd have a lot of employees. There's gossip, there's rumors, there's jackassery, whatever. You know, yesterday I was dealing with a situation. So I just call the person involved, ask them directly, call both people, wrap it up. I don't know if that upsets people. I don't know. But I don't think about it. I just want to solve the problem. And I think we've solved the problem.

You know, but if you're avoiding conflict or rejection, you're just not going to have success. So bro, tip number one is you could stutter a lot and then get to a point where you no longer care. That's option number one. Option number two is you just become numb. You just get to a point where you say Matthew five, 10 through 11. Blessed are you who are persecuted for righteousness sake for Yishan here at the kingdom of heaven. So you just say, I don't worry about people think, or you just run around like you're dumb. I don't know if you go dumb or numb.

Uh, Julian, I want to ask you what's your approach? Do you try to go dumb? Do you try to go numb? Do you try to pray your way through it? How do you push all of the above? I say all of the above. It just depends on how it hits me. Um, dumb, numb and pray through it. It, it, all of those are true. Absolutely. Absolutely. Just so we're clear about what I mean by this. This is some strategic stuff here being dumb. It is a move that I am, I use often. So.

You know, yesterday I was and I'll be very vague. Yes, I was looking at it buying a potential property for a thing I'm working on. And you know, I just I just began breaking all the boundaries. I don't mind knocking on a door and talking to somebody. I don't mind calling a property that's not for sale.

and asking, will you sell it? I don't mind talking to the neighbor and saying, what do you know about this property? I don't mind. And I just sort of go in like I'm dumb, you know, like, hey, everybody, is this property for sale? I mean, that's just sort of the mindset. And certain people go, I can't believe you just did that. But OK, that works.

Or you can get numb, but you got to do it. OK, so you made the dream 100 of these influencers, people that have access to your ideal and likely buyers. You've given them samples. That's working. Second is you have to optimize the pricing. Now, the pricing is a thing, Devin, and I'm sure you've never dealt with this. Your clients haven't either. I'm sure they've given her and folks haven't either. But I find a lot of people are afraid to charge what something's worth.

Yeah. So let me start with an example of that doesn't relate to anybody I've ever met before. And this would be the entrepreneur that has a great product but is afraid to charge what they should charge because they don't want to offend. They don't want to overcharge. They don't want to take advantage of.

And so they actually create an unprofitable business. So the more they sell, the more they create a daily hell. What am I saying? The more they sell, the more they create this perpetual hell because they actually are selling something at a loss or they're barely breaking. Even I talked to just the other day, I was talking to a home remodeler who was telling me that the busier he gets,

the more money he loses. He was at our conference and I go, how does that work? And he's like, well, I don't want to gouge people. And I said, so what? And so this guy, he is not a client, but he came to our conference and he was telling me to his business. He listens to our show and he's been implementing the things he can without being a client.

And he said, but the problem is the more business I get, the more I lose money. And I go, how is that possible? And he was actually charging people what it costs him to provide the service or he's doing it at a loss. And I just, I couldn't understand it. I want to ask you to now, going back to Deborah here on the pricing thing, um, has that been something that we've worked through together or maybe what your, how, how, how, how have we kind of coached you or worked with you on the pricing?

Yeah, well, Andrew, our coach has worked with us because I am one of those people that as a consumer, I've watched the budget. And so at the same time, our products have incredible ingredients and they are all natural. So we have to cover our expenses. And so you guys have worked with us to watch our margins, to be able to know what our margins are,

and know what we have to price or we're not going to be able to make this company available. We won't make it. And so you guys have been incredible of an incredible asset helping us do that. Want to ask your thoughts here, Juliana, talk to me about that, the pricing thing. What would have we helped you through the pricing or what would be your comments on that?

100% actually it's it is interesting because when you set your prices where they need to be that it actually attracts the customers that you want and and although it's been hard to consider pricing and hard to consider what we what we need to make what like as far as just covering the cost and then what we need to make on top of that to just continue to be sustainable

You know, it is incredible because it's been, I feel like, like I said, it's just, it's attracting your ideal and likely buyer. So it's beautiful.

How has coaching, I will get into more details, but how has coaching, Juliana, how has that impacted your business? If you had to describe it to somebody or sitting next to someone at a conference and they're like, okay, so you've worked with, you know, like Clark's coaching system or with, you know, you've worked with Devin or you worked with Andrew, you've, because you've probably interacted with our whole team at this point. I mean, you've probably talked to Devin on the phone. You've probably been to a conference. You've probably interacted with Andrew every week on the phone. You've, you've probably interacted with our whole team at this point. And someone says to you, how has it impacted your life? What would you say?

Um, I would say to quote, I've never seen the show, but you know, I've heard of the show naked and afraid where you're dumped in the middle of God only knows where. And it's like, you know what, I have this great idea. I want to be dumped in the middle of God only knows where and I have a product that will help people, but I don't know how to actually make a way. And it's literally like hiring a guide that is experience that knows what they're doing. And that can really just absolutely, even when we literally there have been times that I'm like,

I don't even know where we are. I feel like I'm totally even even in the initial coaching process. And it was like, OK, but great news. We've got our coach call tomorrow. It's going to be great. And so it's just this incredible feeling of knowing that somebody has our back and knowing that they know what to do. And then also knowing that honestly, I would be a little bit disappointed if I hired a business coach that wasn't a multi-millionaire.

And so, you know, I'm just super grateful that you're successful. And so we wanted to go, you know what, he must know if he, he must know if he thinks, you know, a few things are just right. Yeah. I, you know, what's interesting about what we do is, you know, last night, um, I'll be very vague because I don't know when the show's coming out. I don't want to date the show that way. But, you know, last night, my wife and I were talking about some things and, uh, she said to me, she goes, I'm so glad that I'm aware

of how to achieve success because when our daughter asks.

It's great to be able to tell where the answers, you know, and she was just, you know, she was kind of reflecting cause our daughters, you know, 20 years old and she's asking questions about buying her first property. And my wife is like, well, you want to, you know, buy low obviously, buy low, but you want to think about that. And my, my, my, my, my wife started talking to her about generating revenue streams. Like you want to have a property where you could maybe rent out an extra room to someone you can trust or maybe you could rent it out in the future or maybe you buy it low, you add value to it. And my wife was really getting into like a home flipping seminar.

But it was a thing where we've just done it so much that we forgot that that is a question that a 19 year old has or a 20 year old has of people in everybody house before we didn't and my wife was putting on this like home flipping seminar of what makes a home more valuable, you know, the moves you can do that are inexpensive, but add a lot of life to the property. And again,

If you've never flipped the house before, it could be overwhelming. But in our case, we've done it so much. The other day, someone was asking us, I think my wife and I have lived in 15 separate houses. It could be 16 because we just were buying, renovating, moving, and we're just doing it. And so it's kind of become normal. Growing a business is kind of normal. So if you're out there watching today and you feel overwhelmed, you feel stuck. These are two great examples of people that are real people we've actually worked with. We are working with. They are currently in the figurative rocket ship. The figurative rocket ship there.

blasting off. Sales are happening nonstop. I appreciate them taking some time to talk to us about this. The next is we got a track. We have to track. And people always tell me, I'm so busy. I don't have time to track. Now, Devin, your clients have never told you that. No, but can you walk through why other people who don't listen to our show and are not your clients? Why people might not track? They're scared to look at the numbers.

There's a thing there. The other thing I would say is people like to always delegate to their spouse, what, to their partner. So the alpha, if it's a female owned business and the woman is the founder.

she will usually delegate the finances to the person that joined. So the founder usually likes to delegate the finances to somebody else. That's usually what happens. Or if it's a male, he'll delegate it to his wife. Or if it's the wife who started, she'll delegate it to her husband. Or if it's a sister, she'll delegate it to her brother. It seems like in the family owned business, the founder always delegates the tracking to somebody else. I just see that as a pattern. And it seems like if they're not related, it just seems like they'll delegate it to whoever they just hired.

So imagine you go to work for someone. You're 25 years old. You just got hired by a 40 year old and they go, Hey, by the way, you're in charge of tracking. And I see that. And then the person who's in charge of tracking, you know, they may be not, they might not be diligent. They might be. They might be disorganized. They might be organized. I don't know. But what happens is then they, they, they sort of now have removed themselves from direct responsibility. I wanted to ask you, Deborah on the tracking, how do you two track? Cause it is really depressing when you're tracking.

100% of zero sales this week. I mean, that could be depressing. And it could seem like a waste of time, but now as you're actually selling, it becomes increasingly important. So start with you there, Deborah, the tracking thing. How do you guys handle that?

Um, well, we have our tracking sheet that Andrew helped us put together. And you're right, it's absolutely mandatory. And because we have a product that has to be manufactured, you have to know how much every item costs down to the packing tape, the fragile stickers and all this kind of stuff. So it's imperative that you know,

what's happening. And that's what, like I said, Andrew's helped. We do that together. We kind of stay in it. I tend to lean into the manufacturing part of it where I needed to know exactly how much that shipper cost, exactly how much, you know, that void fill cost, exactly how much the decoration on our bottles, all that has to have, you have to know it. Otherwise you wake up one day and you're consumed. You're done.

So you don't have to know it. You mean thoughts on that? Because again, you two are working as a business owner. You're doing the marketing, the sales, the hiring, the firing, the firing, they're shipping things. How would you describe your tracking process?

Um, you know what we, before we, I mean, we had an approximate idea before we started working with you, but then getting this specifics has been incredible. And it's not hard. It's just anything that goes out, you track and then anything that comes in, you track and it's, but it does take effort. You have to put a little bit of effort into it.

And so I would just say it's invaluable. It's one of those things that if you don't understand potentially where there's a leak in the boat, if you know, then you just have to because you have to do this. It's basically constant to use as well. Yeah, like constant weekly inspections of the boat, if you will, you know, and so it's really good.

Yeah, it is. And again, this is so big, constant inspections. I think that a lot of people struggle with boredom. But the great clients have had they bore down. So you have to do the same thing every day. Devin, have you ever worked at a restaurant? I haven't. You haven't? No. Oh, man. You probably never will then. But have you two ever worked at a restaurant? Julianne, have you ever worked at a restaurant? No, no. Never have you.

Well, let me walk you through. Let me just walk you through my experience at Apple. I'll walk you through Applebee's and our job is every single day you had when I worked there 20 something years ago, you have to have out the fresh salad. So you open up that walk in freezer and a guy from Cisco or whoever delivers the salad, he's going to deliver the fresh salad and you have to throw away the bad salad every single day. You know, you bring in the fresh meat, you throw out the bad meat every single day, then you pre you prepare your your, they call it the house salad prep.

So you basically make the house salads and you put them in this room. And so when somebody orders it, they're ready to go, you know, and you just, you have to, there's like a process. Every day you clean the bathrooms, every single day you wipe off all the tables, every single day you dust, every single window, every single day you wipe off the glass. And it's a checklist every day.

And I found that the top waiters of which I was not one. I had a good attitude, but I wasn't nearly as skilled as other people who'd been doing it a long time. They would come in to work right away and they would wipe down the windows, mop the floor, get everything ready to go. And they were ready to go before the first customer walked in. But I found that the bad ones would always say things like, all we ever do is do the same thing every day. And then my boss Ian would go, yeah, because it's a restaurant.

And all we ever do is serve food to great people. That's what we do. So, you know, but I think certain people get bored with that monotonous stuff and you guys do a really good job of nailing that. The next is the website creation. We're in the website. It's not a, and it's not a one and done. It is a process of continual improvement. There's

endless iterations. We're always updating. I'm never happy with the website. I'm happy today. But if I look at it too long, I go, I kind of want to tweak that. We always want to make a small little enhancement. We always want to add a new testimonial. We always want to add a new endorsement as I look at it right now. Just my pro tip and I'll tell Andrew, but maybe you can tell him that I told you this before you talk to Andrew.

Any of the any of the bigger names that are starting to endorse you, you know, we get the as seen on like endorsed by. So when you click on testimonials, it's like endorsed by and you start to get worn more big names. So I look at one of my clients called moms on a mission. What a great job she does. And as she's booking bigger and bigger guests.

we keep adding the as seen on. Now you don't want it to get in the way of the product, but you got to make sure we get, cause you're, you're starting to have some big time names that endorse your product. Um, can you share with the listeners? What's it been like having a consultant that also does the web development? Because we do the photography, the video, the web, the search engine, all of that is all one stop shop. What's that been like there, Deborah, having just a one stop shop for everything?

It's there really no words because whenever you're trying to start a business, you're so overwhelmed. You're watching everything. You know this is new territory for you. So you're having to learn everything the best you can. So to have someone come in that is an expert in this field and can say, this is what you need to do. This is what you need to do. This is what you need to do. And this is what you need to do.

It's like done. I mean, also the pricing, as I've heard, thank God we didn't go there, but to have someone develop your website is astoundingly outrageous. So to be able to have that incorporated in the coaching has been such a blessing. There are really a few words. Without a website, we're stunk.

Yeah, but I want to tell you a story that's going to depress you. Okay. Okay. How old are you? 23. Okay. So when you were not born yet.

Okay. Not yet born. Seriously, when you were not born yet, I started this, your mom and dad are probably on a date. You know, I started this company called DJ connection, right? And I thought, well, I'm going to do is I'm going to work at Applebee's Target and direct TV. That's a true story. So 1998, 1997, I'm growing this business, 1989. I'm growing it. And I got this website. I needed a website. I needed to have a website. So I went to a web guy. I won't mention the guy's name, although I want to.

Well, I know I will mention it. I will mention the website because it's not a bad thing. It's just a fact. So I hired a company called Creative State to build my website for me. It's called Creative State. And Brent Wallace was in Tulsa, Oklahoma. This is his company, Creative State, there it is. Boom. And I paid him to build my website for me.

And it was at that time, I look back and I go, wow. But we're talking about thousands of dollars was spent to build said website and thousands and thousands. And so I was paying unbelievable amounts of money. We're talking thousands and thousands and thousands of dollars to build the website. And then every time I wanted to make a change,

there were certain costs to it. Now he's gone on to build, you know, website products and promotion for Taylor Swift. He's done stuff for Garth Brooks. And he's really a kind of a household name boutique in the web space. He's done a great job. But my thought was, if I'm going to build a website, I want to have the guy who built Garth Brooks's website. Because at that time, Garth Brooks was like the number one music star in the world. I'm going to hire that guy. And I'm glad I did.

But if I were to tell you that it was $1,700 a month, we charge our client $1,700 a month. It's a flat rate, $1,700 per month. And that includes the coaching and the mentorship, the conferences, everything, all the introductions, all the PR, all the marketing, the video, the photography, the web, the accounting. But this guy, he didn't apologize for the price. You can imagine, because the guy's booked a website for Taylor Swift and Garth Brooks, you can imagine. So it's more like, well, you know, $15,000, we'll get a conversation started and I'm going. Yeah.

And I just remember him saying to me, I remember people telling me, well, you need to get a video on your website. I thought I do need to get a video on my website. So all I'll do is I'll get a video on my website. And I go, so do you guys do the video? He's no, no, no, we don't do video. I have a guy I recommend. And the video guy says, true story, for $8,000, I could make you do promotional video 8,000.

Okay. And then the website's 15. I'm 23. I work at Applebee's Target and direct TV. I'm making like 825 an hour plus tips sometimes at Applebee's. You don't get tips at Target. So I'm working. And then I go, okay. And then I need to hire a PR person to help me do my PR to get in front of the media to get, you know, and the PR people are like, well, it's a retainer. And it'll be, you know, 5,000 a month for one year. So I'm, so I'm out 60 grand for that. I got the website. So then I start thinking,

I need to sell something because I'm going to need to sell something soon. So my yellow page ad was $2,500 a month for my yellow page ad on top of the other things. So I remember it was the craziest thing ever because I'm working at Applebee's. Can you imagine Devin right now at your age?

It could you imagine you talk to your mom and dad and your mom and dad says, how are you? And you say, I'm doing great. They said, what do you been up to? You said, I agreed to pay $2,500 a month for the next year on an ad that hasn't been proven to work. And by the way, I'm paying a PR company $4,000 a month. And by the way, Bruce Clay dot Tom, that's the search engine company that is probably the highest rated most he writes the search engine for dummy's book.

And you're going to pay about $8,000 a month for a 12 month contract. So you're, you know, 96,000 to teach to heaven. Could, could you imagine explaining that to your mom or your dad? How would that go over? They would just, they would be, they think I'm stupid or something. If you guys were building, give it to her today and imagine you hopped on your coaching call with Andrew and Andrew says, what you need to do is you need to go out there and pay $2,500 a month for your advertising.

Pay $4,000 a month for PR, $18,000, $15,000 for the website. But every time you make a change, it's like $1,000. And then you also, what would happen there, Juliana, if that was the recommendations he was going to give you? What is it? Fight or freeze or whatever? I don't know. I think I would just be like, bye. Good luck with everything. I can't do it. It's just not sustainable. This is what I did. I took a photo with the Yellow Page guy. I said, I'm going to pay you $2,500.

I'm a month. I need a photo. Syria's Jeremy McCassett did a photo on my yellow page. And that's the kind of stuff I would do just to kind of capture. But I always thought to myself, at some point, I'm going to build a when people started asking me to help them grow their company, I thought, you know what? I'm going to make it. I'm going to provide the entire coaching system for less money than it would cost to hire an hourly employee.

And so now final thing I want to ask guys is we help you with the systems creating the systems, the optimization, turnkey, the entire workflow, marketing, sales, branding, PR, accounting, all of it coming together as one unified song, all the different instruments put together. They make a beautiful orchestra. It all comes together.

want to ask you this, Deborah, what's that worth to you? I know you pay $1,700 a month. I know that I make a 20% profit on every client. So we make just to be very clear, $340 a month for a client. What's that been worth to you? Wait, sincerely, everything. I don't want to use cliche words, but I can't find words that could adequately describe how you have literally changed our lives. It made it affordable.

It made it a point. Yes, yes, yes, yes. I'm not saying that, you know, I was $1,700 a month. But then when you saw everything that is included, it's like, oh my gosh, it's only $1,700 a month. But it has changed our life.

Our company, I can say hand on heart. Our company would not be where it is without you guys. Hand on heart. There's absolutely no way. You've brought us the experience, the connections, the consistency, the kicking the pants when we needed it. Oh, we didn't need it hardly at all, Andrew. And so we were.

There's sincerely, it's very hard to express how amazed we are and we do feel like God was on this from the beginning and we just, we thank Him for introducing us to you guys and then you guys have just

We've literally hit star wagon to your horses. And that's what it's been like. That's what we talk about that a lot. And we're pinching ourselves. I mean, how often can someone say in two and a half days, we bettered a month's worth of sales, which was 4000% higher than the year before.

I mean, and the phones blowing up. I mean, now obviously you're obviously Deborah is paying us, Devin, to say that. So we'll go to a more reasonable person. Julianna, how would you describe it? Because there's somebody out there right now who believes that they don't qualify for success. That's what I hear all the time. And I grew up poor and I'll never forget what it was like to be poor.

And so I never want anybody to think they don't qualify. We have scholarship options to make it work for people. But what would you say to somebody who's on the outside of the website right now, listen to this show, and they're like, I don't know if it'll work for me. What would you say? Don't be afraid. And don't be afraid to admit where you are now. Because honestly, it was really when we did our assessment with you, Clay, we were like,

Well, we're doing this much a month, and that's embarrassing. And we didn't think we would qualify. I mean, we did it. And I think to really understand your heart for people and your heart for excellence for people. And like mom said, you know, I think I've told you this before, but.

Um, there's it was absolutely uncanny to the point that, uh, at one point, we had, uh, just like a connection, an additional connection with you and that morning and then that afternoon, one of our biggest influencers mentioned us, uh, in her, um, in her broadcast.

Yeah. And so literally you carry, you carry so much momentum. So I would say to anybody out there that's considering doing this, to give it a shot, to just, to just play a story and honestly just look at your budget and take out the things that you just that are unnecessary so that you can afford to do this business coaching because what you're getting is absolutely outrageous. And for whatever it's worth, I was even able to text Andrew multiple times. We're like panicked going, ah, the website's down or the website's blood. He's like, we're on it.

we're gonna we got it we got it done handled it and it was just like oh my gosh just to feel like we could trust fall with you guys when it is not my none of this is my skill set none of it it's all uncomfortable and to know that you have a well oiled machine that we can go oh can we just come you know come into that and and just go yes I'll take your assistance it's just it's incredible it's been absolutely outrageous and we look back and we laugh but

You know, right now we're, we are in a rocket ship. So we're just going, Oh gosh, we're going to have to, it's such a beautiful way. It's like, I think we're going to have to hire more people. And I think we're going to actually have to work, like literally have crews work around the clock for fulfillment. And, you know, then we're going to do this and we're going to do that. And then we may have to go there. We may have to get more, you know, more storage units. We have to do whatever. And it's just, we're to that fun part, but it's also managing growth.

But what I what I love is that we can still even ask you, Hey, where we are right now? Is it wise to do this or should we stay here? You know, and it's it's it's incredible. It's been wonderful. My favorite part and then I'll let you guys go. I love it when it's overwhelming. You're out of office space and everybody's selling something that to me.

People begin to share a desk. They share a chair. It gets socially awkward because you're a box of product has become your desk. You recognize that you're taking notes on boxes. And that's exciting stuff. That's where you can't find your wallet because everything's being shipped in and out. That's an exciting place to be. So I encourage everybody check out the Give a Derm product today for anybody out there. And don't not do it because I'm endorsing it. Check it out. Give a derm.com. Go there. Give a derm.com. Check it out there.

And then the final question is, how do we accurately pronounce your last name? Could you spell your last name? It's G-R-I-M-N-E-S. So someone's going, grimness, grimness, grimness. The first time. If you ask, you will pronounce it correctly. Yeah.

So think of it. My dad, my dad would say, think of it. It's like, don't say this dad. He's like, think of it as like the grimness of the situation. I'm like, dad, that's not good. I'll say that. No, no, it's good. No, back. Like, anyway, thank you team grimness. Have a great day. You guys have a great job. Thank you. Thank you. Thank you. It's been an honor.

JT, do you know what time it is? Um, 14. It's, uh, it's Tebow time and Tulsa Newsome, baby. Tim Tebow is coming to Tulsa, Oklahoma. During the month of Christmas, December 5th and 6th, 2024, Tim Tebow is coming to Tulsa, Oklahoma and the two day interactive thrive time show business growth workshop. Yes, folks. Put it in your calendar this December, the month of Christmas, December 5th and 6th.

Tim Tebow is coming to Tulsa, Oklahoma, and The Thrive Time Show, two-day interactive business growth workshop. We've been doing business conferences here since 2005. I've been hosting business conferences since 2005. What year were you born? 1995.

Dude, I've been hosting business conferences since you were 10 years old. And a lot of people, you know, if I followed Tim Tebow's football career on the field and off the field and off the field, the guy's been just as successful as he has been on the field. Now, the big question is, JT, how does he do it?

Well, they're going to have to come and find out because I don't know. Well, I'm just saying tip to you is going to teach us how he organizes his day, how he organizes his life, how he's proactive with his faith, his family, his finances. He's going to walk us through his mindset that he brings into the gym, into business. It is going to be a blast. He blasted Tulsa Russell.

Folks, I'm telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing, that's what we teach at the Thrive Time Show, two-day interactive workshop. If you want to learn accounting, you want to learn sales systems, you want to learn how to build a linear workflow, you want to learn how to franchise your business, that is what we teach at the two-day interactive Thrive Time Show business workshop.

Over the years, we've had the opportunity to feature Michael Levine, the NPR consultant of choice for Nike, for Prince, for Michael Jackson. The top PR consultant in the history of the planet has spoken at the Thrivetime Show Workshops. We've had Jill Donovan, the founder of rusticcuff.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com has spoken at the two-day interactive Thrivetime Show Business Workshops.

guy, we've had the man who's responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I'm telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford. What?

Yes, we've designed these events to be affordable for you and we want to see you live and in person at the two-day interactive December 5th and 6th Thrive Time Show Business Workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes

And then we open it up for a question and answer session. So the wonderful people like you can have your questions answered. Yes, we teach for 30 minutes and then we open it up for a 15 minute question and answer session. It's interactive, it's two days, it's in Tulsa, Oklahoma. We've been doing these events since 2005 and I'm telling you folks, it's gonna blow your mind.

Yes, ladies and gentlemen, the Thrivetime Show today interactive business workshop is America's highest rated and most reviewed business workshop. See the thousands of video testimonials from real people just like you who've been able to build multi-million dollar companies. Watch those testimonials today at ThrivetimeShow.com simply by clicking on the testimonials button right there at ThrivetimeShow.com. You're going to see thousands of people just like you.

We've been able to go from just surviving to thriving. Each and every day, we're going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to ThrivetimeShow.com. Again, that's ThrivetimeShow.com. And some people might be saying, well, how do I do it? How's it work? You just go to ThrivetimeShow.com. Let's go there now. We're feeling the flow. We're going to Thrive Time Show.

Again, you just go to ThriveTimeShow.com, you click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it's $250 to get a ticket.

Yep. Or whatever price that you could afford. And the reason why I do that is I grew up without money. JT, you're in the process of building a super successful company. You start out with a million dollars in the bank account? No, I did not. No, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it and I'm super grateful I came to a business conference. That's exactly how I met you, met Peter Tong and I met all these people.

So if you're out there today and you want to come to our workshop again you just got to go to thrive time show dot com you might say well who's speaking we already covered that might say where's it going to be it's going to be in Tulsa, Jerusalem, Oklahoma, so it's Tulsa, Jerusalem. It's I'm really trying to rebrand Tulsa as Tulsa, Jerusalem sort of like the Jerusalem of America. But if you go to if you type in thrive time show in jinx you can get a sneak peek

or a look at our office facility. This is what it looks like. This is where you're headed. It's going to be a blast. You can look inside, see the facility. We're going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn't a limitless

convention center, you're coming to my actionable home office. And so it's going to be packed. Who you you're going to come who you I'm talking to you. You can get your tickets right now at thrive time show.com. And again, you can name your price. We tell people it's 250 hours or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It's a two day interactive business workshop over 20 hours of business training. We're going to give you a copy of my newest book.

The Millionaire's Guide to Becoming Sustainably Rich. You're going to leave with a workbook. You're going to leave with everything you need to know to start and grow a super successful company. It's practical, it's actionable, and it's Tebow time right here in Tulsa, Jerusalem. Get those tickets today at ThriveTimeShow.com. Hello, I'm Michael Levine, and I'm talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years.

58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I've represented a lot of major stars and I've worked with a lot of major companies and I think I've learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA

come to Tulsa, because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life changing, and I'm looking forward to seeing you then. I'm Michael Levine, I'll see you in Tulsa. Thrive time show, two-day interactive business workshops are the world's highest rated and most reviewed business workshops, because we teach you what you need to know to grow.

You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We're going to teach you how to fix your conversion rate. We're going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It's all here for you.

You work everyday in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You're going to leave energized, motivated, but you're also going to leave empowered.

The reason why I built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn't anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge and you're like, oh, but we'll teach you the knowledge after our next workshop.

And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There's no one in the back of the room trying to sell you some next big, get rich, quick, walk on hot coals product. It's literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business room. I encourage you to not believe what I'm saying. And I want you to Google the Z66 Auto-Watch. I want you to Google Elephant in the room.

Robert, Zellner, and Essentials. Look them up and say, are they successful because they're geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it's going to be the best business workshop ever. It wouldn't give you your money back if you don't love it. We've built this facility for you and we're excited to see it.

And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they're $250 or whatever price you can afford. I grew up without money and I know what it's like to live without money. So if you're out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to ThriveTimeShow.com to request those tickets. And if you can't afford $250, we have scholarship pricing available to make it affordable for you.

I learned that the Academy, King's Point in New York, Octa Non-Verba. Watch what a person does, not what they say. Good morning. Good morning. Good morning. Good morning. Harvey Keel, Secretary of State Radio Show. Today I'm broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They're closed, but they're completely different worlds. And we have a special guest today.

definition of intelligence is if you agree with me you're intelligent and so this gentleman is very intelligent but then they shall be for also

But very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump. But we're also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man. And there's so many ways we could take this thing. But I thought since you and Eric are close, Trump,

What were you saying about what Trump can't, what Donald, who's my age and I can say, I cannot say what first I have to honor you, sir. I want to show you what I did to one of your books here. There's a name of Jeremy Thorne, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee's Target and Direct TV. And he said, have you read this book, Rich Dad Poor Dad? And I said, no.

And my father, may he rest in peace. He didn't know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And then I'll tell you all about Eric Trump. But I just want to say thank you, sir, for changing my life. But not only that, Clay, thank you, but you become an influencer.

You know, more than anything else, you've evolved into an influencer where your word has more and more power. So that's why I congratulate you on becoming, because as you know, there's a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I'm glad you and I agree so much. And thanks for reading my books. Yeah. That's, that's the greatest thrill for me today. Not a thrill, but recognition is when people, young men, especially come up and say,

I read your book, change of life, I'm doing this, I'm doing this, I'm doing this. I learned that the Academy, King's Point in New York, Octa Non-Verba, watch what a person does, not what they say.