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    Tupperware, Halloween candy, claw machines — oh my!

    Tupperware, once innovative plastic container brand pioneering party sales model, filed for bankruptcy recently. Competitors still practice this model. Also, gummy candy outsells chocolate during Halloween and a family trip inspires an overseas claw machine arcade business in Colorado.

    1
    enOctober 25, 2024
    Marketplace

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    In this episode of Marketplace, hosted by Kristen Schwab, we delve into significant topics impacting the economy, including the recent Tupperware bankruptcy, changing consumer preferences in Halloween candy, and a unique business venture inspired by a family trip. Here’s a comprehensive summary of the discussion.

    The Decline of Tupperware

    Tupperware's Bankruptcy

    Tupperware, the iconic food storage brand, has filed for bankruptcy after a prolonged period of declining revenue. Factors contributing to this decline include:

    • Increased consumer awareness and preference for alternatives to plastic.
    • Shift in shopping habits, with Tupperware parties becoming less popular as online shopping rises.

    Historical Significance of Tupperware Parties

    • Tupperware originally gained popularity in the post-World War II era through direct selling and home party demonstrations. This innovative model was pivotal to its success back then, fundamentally changing how products were marketed.
    • Despite the decline, Tupperware's direct sales model still accounts for 90% of their last year’s sales, highlighting a significant challenge as consumers shift to online shopping.

    The Competition and Market Changes

    Experts note that Tupperware's delay in adopting modern selling technologies has posed challenges. As retailers like Amazon and Target offer similar products with broader appeal, Tupperware struggles to compete effectively.

    Shifting Trends in Halloween Candy

    Gummy Candies on the Rise

    Halloween candy trends are witnessing a notable shift, with gummy candies overtaking traditional chocolate. Key insights include:

    • A projected $3.5 billion spending on candy for Halloween this year, with gummies leading in sales.
    • Millennials and Gen Z are significantly favoring chewy candies over chocolate, driven by preferences and price.
    • Rising cocoa prices contribute to decreased chocolate consumption, as consumers seek more cost-effective options.

    Impact of Generational Differences

    • Older generations maintain a preference for chocolate, but younger consumers are increasingly drawn to a variety of gummy options, creating a dividing line among age demographics.
    • Leading confectionery companies are responding by diversifying their products, introducing seasonal flavors and special designs for the Halloween season.

    The Claw Machine Business: A Family Inspiration

    Unique Business Concept

    In a light-hearted segment, the podcast features Leanne Tan, co-owner of Crane Games in Aurora, Colorado. Discover her journey:

    • Inspired by a trip to Asia, where claw machines are widely popular, she and her business partner identified a gap in the local market.
    • After significant investment and logistical challenges, they opened Crane Games, catering to both children and adults seeking nostalgic arcade fun.
    • The arcade has seen success, prompting plans for a second location due to community interest in this entertainment form.

    Balancing Life and Business

    Tan discusses the challenges of managing a business while raising four children, highlighting both the stress and satisfaction derived from entrepreneurship.

    Economic Insights and Consumer Sentiment

    Current Economic Climate

    The podcast also explores broader economic themes, noting that consumer sentiment is currently at a six-month high, influenced by:

    • Political factors: Confidence among Republican consumers has notably increased.
    • Economic indicators showing job stability and a potential for lower interest rates, as inflation rates decline.

    Expectations Ahead of Fed Meeting

    • Analysts predict that the Federal Reserve may consider cutting interest rates further to boost the economy, contingent on upcoming economic data reports.
    • The housing market and consumer spending patterns remain strong, underpinning the health of the economy despite challenges from external factors like strikes and global inflation rates.

    Conclusion

    Through exploring the stories behind Tupperware's decline, the evolution of candy preferences, and unique family ventures, this episode of Marketplace provides listeners with insights into the interconnectedness of consumer behavior, economic trends, and entrepreneurial spirit. Whether considering changes in the food industry, shifts in shopping habits, or the persisting influence of personal experiences in business creation, the fabric of the economy is ever-evolving.

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