The VAT Question: What’s Next for This £7k/Month Window Cleaner?
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January 02, 2025
In the latest episode of the Business Broadcast Podcast, host James Sinclair engages in a deep conversation with George Naylor, the owner of Ultra Flow Window Cleaning. As George navigates the challenges of running a profitable window cleaning business, they delve into the crucial issue of the VAT threshold and its impact on business growth. Here’s a summary of the key takeaways and insights from this enlightening discussion.
Key Challenges Faced by George Naylor
George articulates several pressing challenges he faces as he tries to scale his window cleaning business:
- Crossing the VAT Threshold: George currently earns £7,000 a month and is contemplating whether to push for growth, which would push him over the VAT registration threshold of £85,000 per year, or to maintain his current earnings to avoid additional VAT costs.
- Staffing Concerns: He needs to hire an additional staff member to help manage the workload but is hesitant due to the financial implications of the VAT and employee salaries.
- Automation and Efficiency: George seeks to automate his water filling stations to improve efficiency and scalability, though he has yet to find effective solutions.
- Sourcing Supplies: Finding quality and affordable cleaning supplies and equipment is essential for business sustainability.
Insights into Business Strategy
James Sinclair provides pragmatic solutions and encourages George to rethink his current strategies:
On VAT and Growth
- Understanding VAT: Sinclair highlights the necessity of becoming VAT registered if George aims for growth. He argues that this registration should not deter George from pursuing higher revenues, as passing on VAT costs to clients can be viable in a B2B context.
- Pursuing B2B Clients: George is advised to focus on obtaining more commercial clients who typically do not view VAT as a barrier since they can reclaim it. This shift could lead to more stable revenues and overcome concerns about crossing the VAT threshold.
Staffing Strategies
- Hiring for Growth: Sinclair encourages George to change his mindset around hiring, suggesting that hiring employees should be viewed as an investment in capacity rather than a loss of control over profits. He emphasizes the importance of employing workers to handle customer-facing roles, allowing George to focus on building business relationships and acquiring new clients.
- Incentivizing Sales Efforts: The duo discusses incentivizing employees to knock on doors and generate leads, making growth a shared objective among the team.
Technology and Automation
- Embracing Technology: George is motivated to utilize technology for automating processes. Sinclair discusses the potential for tech solutions in streamlining operations and enhancing productivity, particularly in refilling stations.
- Building Customer Relationships: George's plan to establish direct communication with customers post-cleaning (for feedback and upselling) is vital for customer retention and trust.
Additional Business Concepts
Throughout their discussion, several business concepts emerge:
- The Importance of Metrics: George demonstrates a solid understanding of his average order value and customer lifetime value, indicating strong business acumen.
- Diversification: Sinclair suggests looking into other services connected to the core business, such as roof cleaning and pressure washing. This diversification can lead to increased revenue without substantial excess cost.
- Long-Term Vision: Sinclair emphasizes the importance of having a long-term vision for the business, including potentially scaling to include multiple locations and automated systems.
Conclusion
The episode successfully addresses the crucial dilemma many entrepreneurs face: managing growth while navigating complex regulations, such as VAT. Sinclair’s coaching provides not only a roadmap for George but also a valuable lesson for entrepreneurs grappling with similar decisions. George's journey illustrates that with the right mindset and strategic decisions, crossing the VAT threshold could be a stepping stone towards substantial growth rather than a barrier.
Key Takeaways:
- Embrace Growth: Don't fear VAT registration; instead, view it as a necessary step for long-term success.
- Invest in Capacity: Hiring is an investment that can drive growth.
- Utilize Technology: Embrace automation to improve efficiency.
- Focus on Metrics: Understand and leverage your business metrics for informed decision-making.
- Diversify Offerings: Look for opportunities to expand services to enhance customer value.
This insightful discussion is a must-listen for anyone looking to grow their business sustainably and profitably.
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Hello, gang. Welcome back to the Business Broadcast. This is the podcast for entrepreneurs and business owners to grow their business. We get an entrepreneur on this, got a series of challenges, and then we walk them through it to try and grow their business. This is the podcast for those that take the path less traveled. We're going to break it all down now and try and help George Naylor grow his business. In his own words, he says he's got a profitable job, and he wants to change that. So what are the solutions to this conundrum? Strap yourselves in, let's grow this business.
Hello, I'm James C. Clare, and this is the Business Broadcast. This is the podcast designed to help grow your business. We're brought to you by the Entrepreneurs University. Now, if you're serious about growing your business, I want to hear from challenges of other business owners and entrepreneurs that have been there, done it, and got the metaphorical t-shirt, then you're in the right place. Every episode, I'll coach business owners, learning from their challenges, so that you can grow your business by listening into that powerful conversation. Let's go.
Hello campus welcome back to the business broadcast and happy new year to you. Happy new year. How was your Christmas? You haven't put a pound on that. You've lost a bit. Thank you very much. Did you PT the whole time? Oh, yeah. Yeah, I did. Still four times a week, was it? I'm three or four times a week. What's your biggest resolution?
to continue doing that? What, the exercise? Yeah, yeah. It can't be a resolution if you have to result. Maybe it could be actually. In fact, maybe James Sinclair has stumbled across something. Why should it be something new?
If you're already nearly perfect, why would you? New year's resolution is to re-practice. Re-practice. Good habits. Re-practice, good habits. Re-practice, good habits. What about yours? I'm just going to continue to just knock about with you. There we go. I told you, I've got you an office over the road and you can come and live in my gaff. Well, there you go. Not quite living your gaff. Just in case Nat's listening to this. Do you know, I listened to a body coach, not a body coach.
Do you want to start again, love? I listen to you. Come on. We always talk about. Give it a jingle again, everything. Here we go. We're going to do a podcast. We always talk about the average of the five people, Jim Rones. Yes. You become the average of the five people that you spend most your time with. Yes. And I am a big believer of that being one of the truest of the trues in terms of interesting facts or quotes of the week. I'm probably the best one, but I heard someone else say it in a completely distant sphere. And they were a body language expert. There we go.
Okay. And they were saying that it is absolutely the case that you become the average of the five people who go around and it's scientifically proven. And yeah, I wouldn't have done all of that good stuff. Well, we are all just energy army. Yeah, yeah, I am.
So, who do you spend most time with? Who's your five? So, Chuds. That's a good one. I don't have that one. Tracy. I don't have that one. Yeah. Nat. I don't know, Nat. She seems very nice. If you can stop. I think I've done since I'm spending time with you, it's dumbed down a bit. Has it? Yeah. Your average happiness score has gone as dipped in it. I spend a lot of time with James Martin. I went out for dinner with him again last night. Just last night. What do you go to his tent? Do you see him camping out in the middle of nowhere?
Those of you that don't know, this is not James Martin. The chef's a good friend of the show has been on a few times. People loved him last time, and he loved that people loved him. Yeah, he does. He loves all of the attention and all the good stuff. So, Trud's chasey, and that's James Martin. John Holiday, my accountant, spent quite a lot of time with him.
That's not a bad little five, is it? No. If you're the average of those people. No, that's right. Good people make you good people that make you think differently. Do you want to get around those people that push you? I think people have a good energy. A lot of people are small minded. Yeah. And want to get rid of those people. Yeah. But also people, I think you have people that serve you for different purposes as well.
Like you don't need to have like, you know, not everything in your world needs to be like a top level entrepreneur. Like you can have people like a Gabs, for example, your PT. You've probably spent a lot of time with him. Amazing in the health of fitness space. Yeah. Business wise, like you're not really going to get much from Gabs in terms of business knowledge. No, but in terms of life, definitely. And again, another great energy person, like infectious to be around, isn't he?
I think only never exercised at all, but that's my wife constantly does it. And that has rubbed off on me. You said in the letter you weeks ago, does he? You should stop doing that, Chud. Chud. If you get caught doing that, you'll be arrested. A prolific exerciser as well. He is.
And when you see people having good habits, does it encourage you to have more? He'd done like a whole 30-day non-coffee thing, didn't he? Yeah, but I think that I don't know why he did that, because I think why did he do that? Just to see if he could.
Yeah, just experiment there. See what the withdrawal symptoms would be like. If you've got withdrawal symptoms of anything, you should probably be aware of that behaviour now. Yeah, OK. There we go. I was just seeing a report like... Stop by a new Chris Williamson. It's like an aggressive Chris Williamson. James looked over with a face on, so I was giving him an answer. He was like, why did he do that? I don't know why he did that. Why did he do that? I tell you why he does that because it made him feel bad about some of his own, haven't it? Because no one would have a hobnob with me or a cup of tea.
And James Sinclair, when his blood sugar gets slow, is not nice. No, it wasn't that if it didn't stick remember. This thing is ever... I'll tell you now, the new year's resolution just moved the conversation off. Another new... Is to think bigger again. Really? Yeah, just... I just... The bigger you think, life is easier. Do you really think so? Yeah, absolutely, yeah.
much better. No, buying a bigger business is easier by the smaller business. Once you know the life easier at the moment, then for you to think. Oh, no, life is never easy for me. Easier. As you're thinking a year, you get more experience. I think it's easier. You get more confident in saying what your boundaries are and you tell others that
the way I would negotiate, the way I would tell people my expectations, I find that easier every year you get older. In life and business? Yeah.
So again, I'll put the question to you then. So it's life easier for you. Those things become easier. Business is still a challenge because I'm always pushing to try and do more and more and more. And it's not an easy thing to do. But you said in your newsletter recently, people could listen to old newsletters on this podcast thing, which I think is a great idea, by the way. You are addicted to entrepreneurship and business. Yeah, I believe I am.
I actually, because the more you say it, the more I'm like, you should have a little dried out session. Elon Musk. But it's one of those things, isn't it? Yeah, you and Elon and all the legends. But it can, because an addiction is something you have the propensity to do, whether or not it serves you. So do you think there's a chance that you cross over to the point where this is not actually healthy or helpful for you?
Well, no, because you said you fit in any way. If I don't feel that I'm using my talents or my energy or my effort or my enthusiasm and I'm coasting and I do fall into something close to depression, I would say. What is that? What is it? Sorry to say that. What is it? How does that manifest itself? So like a Christmas break for example, you can do more.
I'm alright with having a few days off, but if I got to the end of the year, I want to look back at the last 365 days and think, yes, I've achieved some good stuff. So did you at the end of last year, 2024? Are you looking back and going? I will close this year off going. That was good. Cafe Deli was done well and we got the dinosaur park open. We bought another day nursery, got some commercial property over the line.
that we made some improvements in parts of our business. I'm feeling good about certain things. Yeah. So overall, I would say that I felt that I did some stuff this year that was good. And what about for you for your happiness though? Are you happier? Well, I'm happy when I'm doing stuff. Yeah. Do being makes me happy.
So if you get like a cafe deli deal, like something like that would be someone's life's work potentially, like they do one and done, like, I've done this deal. So as soon as it's done, or it looks like it's across the line, are you already onto the next thing? Yeah, I've got like, always have 10 to 20 deals on it any one time. Do you think that's healthy? For me, I don't mind, but probably not for most people know. But for you, it's healthy.
Do you think so? Yeah, because it's what drives me. And if I'm not feeling like I'm getting stuff over the line, I honestly feel really bad. I get anxiety for the next size. If I miss stuff, yeah, I would be like that I'd get killed. So if you didn't do it in the morning, like if just ruins the rest of the day, because you're thinking about the thing you didn't do. No, no, it doesn't ruin the rest of the day, but I would think you're an idiot. You should have done that.
Do you talk nicely to yourself? Like you're in a talk. Are you generally saying nice, are you saying nicest games? It's because you've brought us like counseling chairs today. I feel like I want to sit back. Do you, yeah, you can't, do you think you're kind to yourself? Like the inner dialogue of James Sinclair talking to James Sinclair. We offer those people, we will talk to ourselves in ways we would never dream of speaking to anybody else. Yeah, I would always say you can do better and you should have handled that situation better if... But you would say that to other people as well.
Yeah, I think, you know, I'm, I'm 40 this year and. Are you 40? Yeah, June. Should we go and do say mad like climate mountain? Yeah, I'm going to climate mountain this year. Are you? Yeah. Like a, like a child's going to come along. What would you mean a proper? Like a proper mountain, not like a bed, never. So like one that's just like a bit like a hill. Yeah, which one are we doing in Wales?
I thought we were going to do the three peaks. Yeah, the three peaks. I did the three peaks, are you? Yeah. OK, but they're not as proper. They're quite far away from each other. Yes. And the whole, the challenge is to do it. You do it over the year, don't you? Over the years. You do it in one go as fast as you can. But I thought one was in Wales. One was in... That's the point. You travel and do it as fast as you can. Right.
You've got to do it. You're having a little six-month break, didn't you? Yeah, you do one weekend. No, no, you do. You do it in one go. In one day, the challenge is to do it within 24 hours. How'd you do that? You get in a car? You have to drive between locations. You climb the mountain. You're far away from each other, aren't you? Yeah, all part of the challenge.
Okay, yeah, well, we're doing the three things. I would like to do that. No, no, that I'm very happy to do. I've been listening about like a big birthday doing, saying like, I don't know, marathon on my 40th, but my 40th year. What I really want for my 40th is a wagon mama's really my favorite chain restaurant. Well, you were only squid. No, no, just I'll just go for it. Yeah, yeah. Chili squid, a wagon mama's in your happy eye and cats who carry baby chicken, chicory. Whatever that one is.
Wow, free avatar. You bet you've been inadvertently sponsored by wagamamas or something. No, but we did talk about wagamamas on the podcast and the head of marketing listens. And he sent me and tried to load of out just to get to wagamamas. Oh, did he? Yeah. Yeah. But share those out. Don't share those out. Hang on. Hang on. He said podcast.
It was literally five years ago. I think it was YouTube. Yeah. Yeah. Yeah. It wasn't last week, don't worry, JB. Yeah. Back in the day, that was... Back in the day, in the blooming days. So, yeah, I do want to do more. And I'm acutely aware that, you know, your energy as you get older gets lower, but your wisdom gets higher. Do you think... I don't know, actually. But your wisdom, your priorities do change. Yeah.
Do you now look back on what you were doing before you had kids and like, what the hell was I doing all my time? You always think you're busy?
And then you chuck in some kids into the mix and they're like, oh, now I'm busy. No, I knew I was doing my time. I was a gigging in Saina. Yeah. So I would work Monday to Friday doing a proper CEO job. And then any spare time I was our gigging. So to pay for yourself. Yeah. The gigging has stopped. Although I've been thinking, you used to do a New Year's Eve gig didn't you? You still go in your favorite restaurant, I say, you give your first ever gig. Yeah, yeah.
But I do like being on stage and doing stuff like this. I thought about this morning, I woke up at five o'clock and inspiration struck me. And I thought, yeah, I think I should go on tour and do like evenings around the country doing the James Sinclair live just doing two hour. I think people would like it. Yeah. Like.
Because I was thinking about the podcast show, like, I think we should probably do this live with an audience of 30 or 40. And then they come up. I was thinking that might be a good way. But we would tell them, like, and some of you might get picked to come up and have your three challenges pre-written down. And then we bring them up. And then because I was thinking about our podcast live show, like, I think people are expecting it to be the podcast.
And actually, the only way that would work is in a block of TV style audience, where it's all set up and they can watch us. Yeah. And it inspirations. And I thought, do you know what? We could go to Glasgow and do, you know, set up in a place and then go to Birmingham. And it'd be just two hours in the evening. I think people would like it. That would be good. You should do that over a week. Yeah. Just go on tour. Yeah. I was thinking, then I went straight on eBay and put in tour buses to get it all signed written.
You did business battle bus and then I was thinking we would get in each city. We would get listeners to nominate a great business that we would then just go and find out. Do a YouTube video.
So, so in Glasgow, I think you've got to do it now and you've committed to it. We go to Edinburgh. Edinburgh isn't. Yeah, Edinburgh. And then we'd say, like, if you know a great business in Edinburgh, that we should feature and then we would go and find out about the numbers, about what they're doing really well. I was thinking, right, I did. What do you think? You're going to see, you can go to Jimmer at Herbal Dog on the way. She's in New York. That's all you can go. We are going to, because I was so impressed by her, we have scheduled that in. So we're going to go and
Oh, yeah. Her on the main YouTube channel. Find out how she's doing many millions of pounds on TikTok from a standing start. And if you haven't checked out the episode, you really need to check it out. Listen to Gemma's story, probably 10 episodes ago, back, maybe more. But what is it called, Judson? Can you find out what that's called for us? Just so we can read out the title of it.
So I've got an interesting fact to quote the week. Have you? Is there a knock at the door? There is a knock at the door indeed. Hold fire. There it is. Interesting quote.
I am going to say what I'm about to say is my most favorite business interesting fact that I think I've ever read out on the podcast. How many people messaged in and have spoken to me about how many shipping containers are on a
on one of those big ships. Because you hear it, even if you know it's still a fact, you have to check it yourself. That's one of them. And everyone comes out. James Martin, regular listener, been on the show. He goes, I had to go on Google because I thought he'd go wrong. That's what you know. You've got a good fact. That can't be true.
For those of you that don't know, I think it's worth repeating. There's around 20,000 shipping containers on one of those big freight lines. One ship, one ship. And everyone thinks it's 300 or 400. But this one is just a low knee to me. What is the sixth largest restaurant chain in the world, JB? Oh, sixth largest restaurant chain.
I bet it's something random, like super random, like a wimpy or something like that. You'd think that, wouldn't you? Hang on. I wonder, I know what sort of content you've been consuming recently. Is it Ikea?
Did you tell him? No, no, no, no. It's because I was listening to the IKEA acquired episode and they were talking about the meatballs and how they'd always given food away from the 50s. Have you finished it?
No, not yet. Right. So they are the sixth largest restaurant chain in the world. OK. I'm here. It's mad. This gets even crazier. How many stores have IKEA got in the world? You know this? No, I guess. Was it 190-ish countries?
I'm gonna go 2,476. Really? And when I was listening on that episode, over 800 million visitors a year into the 476. That's crazy. Close my mind. Yeah. That's a good fact.
If you haven't done some research into IKEA and look into their whole business model, there's some really good lessons. And actually IKEA have got some great PDFs on their website like Costco have. We can really dive into how that business is. They've got over 50 billion euros in cash in the bank.
Never, never borrowed money ever once. Yeah. For like 250, well, I think, croner or whatever it was back in the day. It's probably the equivalent of 100 quid today, where they just bought some pens and a male cat and I was, but I just, that to me is fantastic.
That episode of that podcast was staggeringly good. And what was really interesting, I thought, was the fact that in a category of retail or a category of furniture, no one has ever competed with them. Not really. No one can touch them. Amazon basics, I think, is a wayfarer. They're closer, but still a million miles away from them. But really, wayfare, five billion revenue worldwide, which is chunky. Yeah.
And IKEA is many, many, many, many, many, many billions more. Amazingness. They make all their stuff. Yeah. You know, it's all made by then. And what I loved as well is that it was the most of the factory. The flat packing, but also the entire supply chain. Yeah. Yeah. And the fact that it was the flat pack furniture content was an accident when they were loading it into a truck they like. Let's just take the legs off.
Hang on a second. Yeah. Why don't we take their legs off? Yeah. Because up until that point, they were saying that all photos have been delivered. Yeah. Made. Yeah. It's mad. There you go. What's your interesting facts or quote? Well, I have got... I've been sent some facts from a listener. Yeah, big shout out to Kamal, because he was like, I think you need a hand. So he said, it's all got a free facts for you.
I've got three facts for you. Have you ever got me? No, but I didn't want my Instagram and saying hello. I didn't ask. That's right. It says Moses Kamali. So Moses shouts out to you because the next three episodes, I'm just going to use Moses facts because he's always given context and then like comparisons, which I thought was very well done of him. Fun fact.
Number one, Nvidia's market value as of late 2024, Nvidia's market value exceeded 2.7 trillion, making it larger than the total market capitalization of the UK, France or Germany.
You didn't even know about the video until I told you this podcast. I thought it was a cream. Come on, let's give people some homework. Go and put Jensen, who is the CEO of Nvidia, and just watch some interviews with him on YouTube, very smart individual, and some good learnings. You laugh at it. I just said, I thought it was a cream.
I love the stuff he doesn't pick up. I'd have to mute you if you're going to laugh at you. Comparison to the UK, because Moses is such an overachiever. The total value, I say lots of stuff you don't hear. The total value of the companies listed on the London Stock Exchange is approximately 2.6 trillion. Have you updated your Stock Exchange, though? It's pretty tipped over now, isn't it? It's worth more than all of the UK's listed companies combined. Well, we were.
That angered him a little bit, didn't it? I'm not think big enough. I'm going to take Jensen button down, wait till I open every farm park and whatever is called. It's the formula one. That's it. There we go. Tell that all Jensen's. Have you ever met a Jensen who's not a legend? No. Guess what I'm calling my next kids? Jensen. Are you going to have another kid? No, I'm not.
You can't, can you? Ah, you had a procedure. I haven't had a procedure, no, but I've got two bricks in the garden if I need it, have you? Oh, yeah, baby. Did you? Yeah, yeah, how'd it done? Oh, my God, my level of respect for you's gone off even further. No, I've just got two bricks if I have to. Forget the urge, I just bang it between you. This is the most interesting thought to quote the week out of the garden that did that procedure. And let me tell you now, how tiny hands.
Oh, it's a good one today. You can tell us the first recording. Guess what his name was? This is not a joke. People are definitely going to Google it now. His name was Dray Corn. That's not a joke. It's strangest. That's a strange thing.
You don't know, I hope it's warm in that room, you know. Doing everything you can. Then there's a woman opens the door and I don't know. She's going to be men. Oh dear, it was a very straight day out. Very attractive woman, but she had very cold hands. It's a terrible combination. It's a terrible combination.
Yeah. Right. We're talking about George's business now. Yeah. Right. So biggest challenge. So this is George is from ultra flow window cleaning. Biggest challenge right now is having enough monthly revenue to onboard a great additional member of staff. Also, which is the best way to employ my staff pay away or franchise it like Pimlico plumbing, like the Pimlico plumbers get paid by a job. Second challenge fully automating our water filling stations for simplicity and making the model scalable for the future.
Third challenge, sourcing good quality and affordable cleaning supplies and equipments for us to trade business to business. In one year's time, we always ask people, where do you want to be in one year's time? He wants to onboard a one great member of staff and open another pure water filling station at a new location. What were the business look like when he's finished? Old flow will run without me. He will have a sales team and have 50 vans out on the road and 25 automated pure water filling stations. And then he's got a bunch of questions that he would like to
ask to you as well. I feel the difference between it. See, it's a window cleaning company, but this water filling station thing. Yeah, I don't know what that is. We need to ask that. They have that in the back of the trucks, don't they? They have the pure water. So instead of you having to like get up and really like shammy, whatever it was, you know, the thing they go, which I love watching. I don't know why. You don't have to do that with pure water. Just sprays it.
Okay, let's get him on. Hey gang, we're going back to the pod in just a moment, but I wanted to tell you about Entrepreneurs University. This is a platform that I've created for entrepreneurs and business owners that are serious about growth. There's a hundred video lessons from me on everything in business, raising finance, buying companies, property investment, and everything in between. A attached to each video is a downloadable PDF that goes into more detail about what we've learned in the video.
It goes one step further than that because I've also put stuff that you won't get anywhere else onto entrepreneurs' university. The lesson's going to weigh more detail, but not just that. You're going to get my business plans, my spreadsheet, and all the files that I use to drive the KPIs in my business. Just think about how powerful that could be for your business.
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I am. Thank you. So give us a very serious George. I am and I am ready for your wisdom. Tell us a little bit about ultra flow window cleaning in your own words, mate. Give us the hardcore sales pitch. Make me want you to clean my windows, George.
The outflow was founded September 2022 as just a window cleaning business at the beginning. Over the last two years, we've added extra exterior cleaning services, pressure washing, roof cleaning, gut clearing. And as of November, 2024, we opened our first filling station from my home. So we have window cleaners come daily and fill up their vans or their work. You're supplying the enemy, George.
Well, now we're working together. We'll play that way. Nice. Why? Sorry, just ignorance here. Why do people not just fill up with water at home? What's special about your water?
The hour will go through a filtration system and the iron wires and some other couple of bits. But basically, if you sprayed your garden tap onto your windows, you'll be left with minerals and scowl, which will cause a spot in where ours is completely pure, so it will dry out clear. What are, who knew? I knew that. Do you not know that? Shaza. I knew that because I wouldn't know cleanness. It's got like a van full of water.
And he sprays it, I didn't know before, because he came around and he charged us 45 quid. And he was done and dusted in about 25 minutes. I said, Taylor, he's mugged us off. I say, do you even get a chummy lever out? She was like a chummy lever. All right, grandpa. He sprayed it with filtered water. I thought, what is this of which you speak? And it did. And it was when it was there, one minute, like all like raindrops, it disappeared. Not magic, it was. I suppose you didn't use it as a trick back in the day. And do you do everyone's all around London and Essex?
Yeah, we cover some schools in London, in Hackney area. All the rest of our work is mainly Essex. We do have a retirement home in Bigel's way, just a bit, but most of the work is Essex based, some more than Witten, Braintree, Johnson. Ask him the first question, Jimbo. We've been told off for this. We must remember to do this. How did you get your first customer?
My first customer start, I was working for a maintenance company at Cambridge University. And they were advanced on the weekends. So I headed out to a new builder state near me and I knocked on doors. And luckily enough, the first one answered and signed up there. Well done. I love that. Do you still do that?
Yes, so at the moment, I'm struggling, like, to get the time to knock and run it is now becoming a bit of a friction zone, which is why I'm looking to employ someone to free up a bit in my time. Hopefully we can then both go out, knock in and have a bit of a competition that you can get in most customers each other. Can I ask you, what's the... Let me think about this. What's the average order value? So what does it cost to do a house?
So the average house is around about 20 pounds. I worked at average customer value a year and it's 250 pounds and 83 pence at the moment. So each customer you get is worth 250 pounds and 83 pence. And how often do they come and do it all?
So 90% of our customers are on our monthly, so it's either four to six weeks depending on the weather. And the other 10% is on eight week, please. I suppose so many people have it done monthly. Yeah. That seems a lot because we have it done every eight weeks. And I'm about seven. He's coming to knock me for another 50 quid. I'm like, look, all right. Do you not think they're all right? Hey, is I going to shut up your tires? We're getting them done. And does the guttering get included in all of them?
No, so this year we've added our pressure washing services, the roof cleaning, driveway cleaning, patios and the gutter cleaning. This is like an upsell to our existing customers. What does it cost if I want you to do the gutter in the roof the whole kickaboodle? For the gutter in on a standard free bed house, the gutter in front and back to £95.
And roof clean, depending on the roof, it usually ranges between 1,302 grams. Why do people need their roofs done? On your roof, you get build up of moss over time.
The problem with that is through the winter months when it's all freezing. If you've got any damage on your roof and say like a hairline crack in a tile, when the moss freezes, it will expand. And then when it falls out, obviously, that is then made to crack bigger. But over time, it will cause damages to your roof. You're thinking about your roof down, yeah? Yeah. You've got a bit of moss on that roof, I bet.
Well, I'm thinking, if you're close to chumps that are you, do you do any in chumps?
Yes, yeah, we have rounds in Chanceford. Most of our rounds are Chanceford, Brantry, we have one round in Bromford that we live monthly. Oh, man. Message me on Instagram, baby. You've got a new customer. Yeah, it's worth coming on the show just for that, wasn't it? How does a round work? I've always been intrigued by this because isn't it, or is it maybe like an old wives' tale? There's like turf wars between window cleaning firms, like you can't go on someone else's turf.
Well, I think it's a bit, I think in the past with skip drive as it was the same. To be honest, there's enough work out there for everyone. Yeah. If you're good and you're competitive and you're consistent, you're going to, everyone can get enough work. And you just knock the doors in a new area. You just go to, and what's the sort of the, the, the metrics of an area that you look for? Is it sort of like, like minimum three beds, nice car on the driveway. Like they've got the excess cash to warrant spending on it. Or how, how would you pick somewhere that you want to go and try and create a new round if you were?
Not at all really, not any door, many people, we have a set minimum charge and you get a mix of customers, you get people that don't have the lovely new house with the big cars and they still aren't up for the month, please.
And would you, so when you say you were looking to employ somebody else that you can knock, and would you clean on the same day? So like, do you want your windows doing? And they do it there and then, and then you try and sign them up to a package as well. So you're doing that all at the same time. No, so what, so what we do, we have a system on our website, you sign up online to a direct debit, you didn't get added to the round, you get a text message that even before each of your visit. And then once you've had your windows cleaned, it comes out free to five working days afterwards.
So what we would do is our working day should be out in the van cleaning. And then the days that we've freed up would go out knocking is the idea of what my head on board and I'm on the round from the following month.
Okay, so here's what I would do if this is my business. I would employ a couple of people to do all the cleaning and go into all of that good stuff. And then you, your job is to just go and get. Keep your knock up. Is that's it, JB? Yeah, that's it. And you would, you'll be, I think you.
Look, I mean, we speak to lots of people on this pod, and you can just tell that if someone's got something, and I think you have got it, you know, like you've done this very quickly. The whole website, you sign up for a direct debit, you're not scared of technology like that. There aren't many window cleaners that want to do all that stuff. You know, they want to get the cash in hand. They don't want to build something. They want to
They want to just dodge the tax man and use this as a profitable job. Your big fear about this being a profitable job should be your biggest driver to turn this into next stage of business. Stage after that, an investment. Stage after that, an investment.
If you can afford it, employ someone to be on the tools so that you are out there getting customers going to meet 10 schools. What I love about this business is I think about lots of businesses where people can try before they really buy.
It's a very, very cool business concept model. And I think about Disney as being the masters of this. You can go to the cinema, spend £10 or whatever it is, 20 quid now to go to cinema, the rip-offs that they are. But you can go and watch Moana at the cinema or Frozen at the cinema, or you can get Disney Plus for a very small amount at home and consume all of their stuff before you buy the toys, before you go on the holiday, before you go on the Disney cruise.
And I think you have got a similar sort of thing here. Windows, patio, roof, yep. And then you do the big houses and that might be a head teacher. And they get to know you and they go, do you want to come do my commercial bit? And I think when you've got a direct to consumer business that also does direct to business as well, or business to business, when you mix them together, you have a really good business. And this could pretty come a two, two and a half million turnover business all around that.
facilities management place and the window cleaning could be the Trojan horse. Yeah, the Trojan horse. The entry into all of your other services. And I tell you now, as a kids entertainer, when I started out doing kids' magician stuff, all of my corporate clients were people that worked for BP, that worked for IKEA, that we spoke, I've done loads of stuff for IKEA back in the day.
But they all saw me do kids parties. It was a kid of HR. And then it just goes on and on and on. But what people want to do is, I want to do the work for Ikea. But I don't want to do the reps and sets at the beginning. And I think you could have something really good here. Yes, embrace technology.
Look, I think if you sacrificed some of your income for 90 days to employ a couple of people to do all the rounds and then you go out there and just get cash flow for your business, I think you'd have a very lovely thing here, George. Yes, it's the problem. It's not a problem. It's just what I'm in my head procrastinating about is
how to get in front of more commercial clients. Because if I employ someone now, it's only going to be a matter of time before we meet that fresh old. And then all of our costs are going to be up. So like all our residential customers.
I don't know, I'm just a bit wary of all their prices going up as well and employing people once. You know, it's all going to come at the same time. But George, you're going to go down the... I started the podcast with this little phrase. You've got a choice. Do you go down the path less traveled or the path most traveled? And you need to make that decision. Once you've made that decision, you know what you need to do.
You're going to have to put your prices up 10% and maybe take a little bit of a hit on the VAT yourself. But actually, if you did go and get 10 office blocks, 10 schools and you make yourself do it, then I think
You in 10 years time, the George that's 50 or 60 would go back and go. I'm very glad that I decided to make a bit more effort to professionalize and go to the next level. Yeah. Because a lot of people would get in your situation. There we go. Well, I need to invest in a new site and put a quarter of a million quid into XYZ that I could go to the next level. But actually, for you to go to the next level, it's graft, isn't it? Do you not think JB?
Yeah, 100%. Yeah, it's elbow grease, isn't it? If you prove them, if you put out the time knocking, we build customers. That's the thing you've got to prove. You do know. And like Jimbo says, all you've got to do, because I think what a lot of people do, and I remember you saying this years and years ago to me, it might have been the first time I ever recorded a podcast with you. You said people fear employing people.
Business has employed in fear employing people. I fear not employing people. And it's in the way. And I remember you saying that the reason the fear is you said, and you understood it, is that you look at a salary, you go, I've got to find 50 grand this year for that person. No, you don't. In the next 30 days, you've got to find two and a half grand. Yes. But that's a very different mentality to have. And you could break that down, go, I've got to find 700 quid a week.
I've got to find 135 quid a day. When you start incrementally breaking it down, you go, actually, that's a lot more doable. And how much work, George, could you win if you're just knocking doors? Because like Jimo said, whatever it is, that X factor that people have got that make them succeed. Like you've definitely got it.
There's a few things that you said, like you said, there's plenty of work for everyone. Yeah. Like when you said, oh, you're competition, and you very quickly went, no, no, there's plenty of work for everyone. And we all get on really, well, you've got this open mindset for growth. But I get it. I get it. If you've never paid VAT before and you're going to lose 20% of your turnover, that's why I always campaign that VAT should be from 10,000 pounds.
because this is the danger and the data doesn't lie that so many businesses just stop at 90,000 or whatever it is and they just do not push themselves over that and the data doesn't lie for anyone that's now going to shout at me in the comments and say no no we need to.
Because what happens is people want the VAT threshold to be raised to say 200,000. What then will happen is you'll have loads of businesses, stop at 200,000. Yeah. Yeah. And I want everyone to, if that was at 10,000 pounds, everyone's paying it. Everyone's paying it, George. And it wouldn't be a consideration of yours. You wouldn't have even said that on the podcast today. True. Well, that's why I did update one of my challenges, because one of the challenges was just to ask about that. And I know
You just got to suck it up and get my past that and where did you stay below that river? Go and find more of those B2B clients because they won't care because they are repaying, they're claiming the VAT back on their own stuff as well. So you need to have enough of those for it not to matter if that makes sense. I love the business model of direct to consumer and B2B mixed together. I just think it's beautiful.
You do with teletastic, don't you? Many of my businesses. Yeah. And what happens is they both feed each other. So, I mean, that teletastic is in Haven, it's in center parks. Since we've been in all these holiday bus, the amount of direct to consumer customers we get now, the buy direct off of our website and buy off of Amazon off of us. I'm going to be done gangbusters stuff on direct to consumer this year, but B2B has helped. It's an ecosystem, isn't it?
Yeah, which is why we've started to pure water supply as well is because one it reduces out cost and it's very low.
Your wage to turn over ratio is, is. You know all the stuff, mate. Look, I think what you want to do, you know, in your last years of life, go, yeah, I could have, I could have built something really good, but I decided to stick with a profitable job.
Yeah. I think you're better. Less than 1% of people are thinking the way that you're thinking. Yeah, yeah. I reckon it's less than half a percent thinking the way that you're thinking. I'm already ahead of the game. You just don't even realize it. Talking in metrics like you are. That's a really good habit for business. Really good. And again, those, that's a path less travel. People do not talk in those metrics. You know, they, they want to
take all the money out the business, spend it all on lifestyle that they can't really afford. But actually, if you just spend a few years living like most won't, you can live the rest of your life like most could only dream of. And I think you could have that with this business. You use that.
window cleaning is the gateway drug to your higher value services. You can now spend 2,000 pounds to have your roof done. You can spend a few hundred pounds to get your guttering done. It's a nice residual income, predictable business. You can then probably bolt on old joint Christmas decorations put up. That's a great business, by the way. December could be like gangbusters for you.
You want all your lights put up. Yeah, we provide a service on that. So you get that nice creamy cash flow coming in in November and December. You know, there's lots of other things you can do, you know, jet washing on the drive. I mean, you're doing all this stuff, you know, then you can go off and then buy companies. This is where it gets really interesting, create an ecosystem of lots of vertical integration. You buy carpet cleaning company, you go to all your clients, they know they're paying you. Because once people are paying you regularly,
their risk reversal and their habits are diminished, aren't they? They go, yeah, OK, do you want to come around and do the carpets? Yeah. And you can just ring people up and go, oh, we come into do your windows in six weeks. But here's some other services we're doing right now. And as a valued customer, you get a discount on that or you get a package offer. Oh, great business. So at the moment, I find that upselling the customers that they're already in before they know
the ins and outs of pricing and stuff like that. It's I'm a little bit wary of becoming generalized because we've done carpet cleaning and we've got machines, but it's how far do I go? I need to employ people and not just be doing it on myself. Absolutely. Yeah. But I think generalized business is a tough, but if you've got specialist businesses within a
It's still special as well. You're not a general firm, are you? You're in the cleaning niche. You're known for that thing, whether it be a patio roof. And then you have a holding brand. That's really what, you know, look at Disney, you know, they buy Star Wars and they keep Star Wars in that specialist sci-fi world, but it's part of an ecosystem of a bigger business.
Yeah. And that's why I do. You know, people actually say to me, oh, no, no, no, no. But actually, lots of it is very specialist. You know, we have to say it's your YouTube a couple of weeks ago, didn't they? So you talk about vertical integration, but your stuff's really varied. You're like, yeah, but it's varied in the space that I'm in. Yeah, yeah.
And then and chat, it works on the JSE stuff, this stuff. He doesn't really get involved with other parts of the business. Then we have separate directors for each part of the business. But where there are economies of scale, where we can offer help to other businesses as you buy other companies. I mean, that's the thing maybe you need to do, George, just buy a company that's got six or seven staff that's a turn in a million quid. It's probably easier than you might realize to do something like that. And then all of a sudden, you've got what you need.
Yeah, I have a thought about it, but I'm very, I don't know where to start, to be honest. But there's no good YouTube called James Sinclair. Keep watching his content and you've got a massive ego, but he doesn't know a thing or two. You're slowly picking up, baby. The great thing is, is well, the people you potentially want to buy are coming up to fill their vans up every single day because of the other bit that you've got from that pure water filling. Great, great model. Good business. George, have you got anything else you'd like to ask us?
More down the avenue of the water supply. So we're looking to scale that to, we'll have containers with the systems in. And we just need to find spots where we can link up the water supply and electric. There's another company doing it at a national, but they have no competitors really.
And if I can tap into that, that's the idea. But I was listening to one of you podcasts a while back now with a guy that was renting out containers. And it was like, he needed to buy the spot for it to be sellable, where this company that are national now, they, I believe, rent their spots. So it's like a car parking spot.
and attempt to contain a space that they rent. So don't you get hundreds of sites. You then.
the resale value very limited. I wondered whether you thought... Well, no, you don't need to buy a property to increase the resale value and lots of venture companies, private to buy companies and don't want the property. The resale value is usually done on a multiple of profits. But if you do have the property, I think there is mega wins. Number one, you can keep the property and be the landlord and have residual income after exit of the business.
But other people might then choose to buy it because you've got the property. But I wouldn't be held down that you absolutely need to have the property. Don't let that be the dampener for you to go out and do things. And at this stage, when your business is, you know, under 100,000, I won't be concerned about that. In five years time, you're turning millions of quid and you can get yourself some commercial freeholds.
then absolutely yes you should do that but that doesn't mean that you stop doing what you're doing now and maybe renting them at the beginning what would be good is a lease option where you rent them or rent option lease option where you get first right refusal to buy them if you want to be able to buy them in the future that is a very smart thing to do. Okay yes I look into also would you
What do you think on the idea of filling clean suppliers business to business? So basically the idea, I like the model of the pure water, because it's a daily reoccurring revenue. Almost like, I wondered whether you'd recommend doing that, or I should just solely focus on the service business that I've got. I know it's proven I'm working and just hit that fast.
Interesting. I think you should follow one course until successful, but then once you've got that, you should be buying in those vertical integration things. Maybe you buy a company that does cleaning stuff, and then you fold that in and you become the customer of it. But I think you need to get the first one really cooking, and then you bring in all these other satellite businesses so that your cash flow stays within your business.
Certainly, I always, but, you know, I mean, look, you've watched my stuff, your distance, my stuff. I want, if we're spending over 100,000 pounds with someone, I'm thinking, how can we do that ourselves? Or how can we buy them? That is absolutely my thought process. Okay. Yeah. I know what we need to do then. Anything else my love? How would you get in front?
of these commercial clients. Great question. They're just trickling through, really, off of Google, the commercial stuff. What, through SEO or through paid assets? I'll be honest, I've created the website myself, but I don't really understand it all very much. I mean, it's working, but whether
If working as an optimizer, I don't know. Well, when you get more money, go and speak to an SEO agency and a PPC agency and get paid for leads. But I wouldn't do that at this point. I would be doing direct response marketing. So sending out letters, getting in the car and knocking on doors, getting more cash flow. But once that's established, Google can be very powerful with things like this. OK.
But if you're not an SEO expert, you're not a Google PPC expert. It is worth paying an agency at that point to do that for you. And meet three of them, do what we call a beauty parade, get them all in and see which one can offer you the best service. But what I worry about, and I actually did get someone put a comment yesterday, JB, on the podcast thing.
You always slag off SEO companies. I don't slag off SEO companies. I use SEO agencies in two of our businesses right now. I absolutely believe in SEO. But actually, I think there's a lot of low hanging friends. And what people do business owners, this is what I'm trying to get here. And maybe I'm not making it clear is I think it makes them lazy. I've got an SEO agency. That's where all my leads are going to come from. Now I won't bother doing the good old fashioned stuff, picking up the phone, knocking on doors.
Whereas I want people to do that stuff first, get really good at that. Then Sio, then PPC, then Metarads. We do it all in our business. I actually posted yesterday a picture of there's nine people in our in-house marketing team just for my companies, and we use outside agencies for stuff as well. But never will that get in the way of picking up the phone and getting in the car and knocking on doors. Never. Yeah. Your prioritiser.
And you know, it works because you've done it. Absolutely. I think all entrepreneurs could be a great thing if they just, you have to start a window cleaning round before you can start any other business. Oh, it would be great. So we have to knock on the door and ask for a sale.
Do you know what I was thinking the other day? I'm going to make sure my children become waiters and waitresses. Yes. Just a period of that. Yeah. Yeah. Once you've got that in you where you can just go up and talk to a stranger. It's so true. Yeah. So true. Brilliant stuff. Georgia. Where can people, if they're listening from East London slash Essex and they're thinking, I like that fella. I want him to come and do my commercial unit. We're going to get in touch.
ultraflow, windowcleaning.co.uk, and we're also on Facebook and Instagram, and we're the Amazon there. Okay, don't forget, if the person that organised this pod with you from my team, can you just email them? And I'll get you around to quote to do my house. I want a really good price though. I want my gutters. I want my gutters cleaned out.
You want to put work? I want the full work. And I want it. And I'll message it. I'll put it on my Instagram. Oh, here we go. He wants a freebie. Yeah. Then you hate it. You always see him in celebrities and get on the free game. You're the ones who could afford it. I'm using clay. I don't want it free. I just want a good price. Don't forget you're about to go with the VATS threshold, George. So make sure you top up at 10% before you send him the quote. He told you to do it. He told you to do it.
Awesome stuff. Thank you for being on the pot of mate and all the best with everything you were doing. Good for you, mate. Nice one. Cheers, George. Take care. There you go, George, all the way from Ultra Flow. I thought it was fantastic. Yeah, good guy. He's going to go. It's funny, isn't it? Would you say you're a little bit scared of? I mean, you reversed your business size, but you're going again, aren't you? Yeah.
I don't fear it now though. After you've employed that one first person, you will never fear it again. When you actually understand that you're buying time, once you've seen that, you can't unsee it. Once you've experienced it, you can't un-experience it.
Interesting thing, but you're a B2B business, so the VAT thing's never an issue, is it? But in this direction... No, but we do. Although it's B2B, we have got... We started off with small clients who weren't that registered, so they were experts, coaches, consultants, mentors, who are doing 100 grand a year kind of revenue. So the 20% jump, I did fear it. What do you think about it? What do you think about it? Consultancy businesses.
I think they can be a good short-term cash cow and they can be a massive long-term time drain. I think both of those things are correct. When I was doing that... Always time for money. Always time for money. But as long as you'll get enough money for your time, if you are happy with that, then I think it's all right. When I was doing it, it was... And I did a lot of it, a lot of consultancy four or five years ago. My God, it exhausted me.
It's just not your thing, though, is it? Because you get annoyed if you have to do something more than once that could be a repeatable task. You get frustrated, don't you? OK. Thank you for that analysis of me.
No, but it's true though, isn't it? Which I think is a great thing. Because you could easily, what happens in my mind? The skills that you've got, you could have 10 grand a day, 10 grand an hour consultancy clients and you could have five a day. I guarantee you could be doing 50 grand a day consultant if you wanted to, quarter of a million quid a week, a million pound a month. 10 grand an hour, if anyone wants to buy a 10 grand. You won't know, you could rate it. No, what I am trying. Go on, name your price down that camera there and let's see who gets in touch.
Well, if people get in touch, I do do it every now and then. If I think they're a good business, they're growing and I can really help them. And I usually can do it in one hour. I do it between starts to three grand, but I don't get excited about doing it. What I am trained in my brain to do is leverage tasks with tasks where I'm doing the work once and I get paid forever. So if I go and buy a business and I put
a hundred hours into getting that deal over the line. I'm thinking for the next 10, 20, 30, 40 years and probably into perpetuity. I'm going to keep on benefiting from that. Do you think that that mentality has been crafted because you were running a million quick company and still have it to be a gigging kids party and stay on the weekends to pay yourself? Maybe. Because I think that's actually a really good mentality to have. Maybe.
There was something that I, you know, we always talk about that only 5% of businesses make it over 10 years old. Yeah. In the UK. But just, you know, and I think that's probably the same for America or most of Europe and probably the world. There was something I've been, I don't know where I got it from. There's something called the Lindy Effect. Have you heard of this? Yeah, I have recently a podcast. The Lindy Effect where
where if something's been going for 20 years, there's a good chance it will go into the future the same again. And every year it gets older and more established. So for businesses 50 years old, the Lindy effect kicks in and it has more chance of going off into the future.
So the risk is diminished. And that's why I always say to be when you're buying companies, if you buy companies, they're at least 10 years old. They've got 10 years of profitable accounts. There's a good chance that unless you're an absolute wallie, that that will go off into the future too. So that's a good little tip there. Yeah. Interesting tip of the week. Well, it's not time for that though, but it is time for a little bit of this though.
It's time for the business quiz. Don't forget, we've got to do the eight traits of the greats. I've forgotten. Oh yeah, we have, sorry. Let's get quiz-y and then we'll do the eight traits of the greats. The regular list is we've been sort of mixed up because it's the New Year, New Year, New Me, New Us.
Guys, I just had to press pause here because we've got a bit of an inside joke going on. I've already been fed the answers to the question that you're about to hear in this week's Business Quiz. Chuds are producers, already told me the information. So for the next couple of weeks, we're at the shows every time that we play this game, I'm going to beat Jimbo. We're going to see how much we can annoy him. It's a bit of an inside joke. So you're on the inside with us.
Keep it a quiet. OK, but chances just takes me something that I've got to check out. OK, so here we go. He tries to grace. What about if we got the? Oh, we've got we've got some awards to give out within this envelope. There is a top secret business fact, business statistic and me versus awarding James Sinclair. We have to guesstimate the answer within the envelope and you at home listening or watching can join in as well.
Today's question. How many active members use Facebook every month? How many active members use Facebook every month? Every month. Side note on metal.
When, when they rebranded and went away from Facebook, because everyone's got Facebook, WhatsApp, Instagram, they've probably got some other stuff, haven't they? And they just, we're going to become meta now. I thought that was really stupid when they done that. I thought, well, I waste the time. But in hindsight, with my meta glasses,
Yeah, I think it's a very good idea. Yeah, because he's obviously very smart, this Zuckerberg guy. These are one of my favourite purchases ever. Is that a charging thing as well? It is a charging thing. Oh, it's good, isn't it? Oh, it's well put together. He's thought about things really well here because... Oh, look, it goes like a little queen thing. I mean, jiggy.
We're not paid for this. This is just my opinion. The battery's not very good. I think that's why we're not getting paid for it. The battery should be better. How long is it? It's like if you're on the phone a lot, it does drain quite quickly. Maybe they're recording videos not for being on the phone really, aren't they? Well, I like them for being on the phone. I love them for being on the phone. They do bone density audio. Yeah, that's what they are. It's freaky. Yeah, you can hear it, but it's not in your ears. It's condensed. It's the vibrations in your ear bones.
But what they've done very well with it, because do you remember when Google brought out their Google glasses? Yes. No one wants to go around and see my Google glasses. Yeah. Because these are Raybans. Yeah. And Raybans arguably the biggest fashion sunglasses thing in the world.
I wanted to buy them because they're Raybans and I prefer Raybans. And I don't mind saying haymetta to like a Siri or different. Right. Wally saying a Facebook. Yeah. So there we go. I think that actually I was wrong about that. I think the whole meta rebrand was a good idea of Markies on the Facebook users. Do you? I've got a question for you before we do this. Do you? When was the last time you used Facebook as a user? Every day. Do you still use it every day?
I absolutely, as a user experience, hate it these days. That, at everybody, functionality that is important to it, what on earth were they thinking? In a world where they're trying to encourage... You don't use it in your chance. Never. Never. What about Instagram? You're still on there, aren't you, Instagram? Yeah, way too much. Do you like Instagram?
Oh, liking a platform is different. I like YouTube. I don't think I like anything else on my phone. Really? If we could just not use our phones, I think life would be better, but we have to, don't we? Yeah. So I don't even see YouTube as a social media platform now. Well, you're saying it.
It's talent. Yeah. It's like got its own. I don't know what the thing is. I put YouTube up there with Netflix. Yeah. Yeah. You know, with Disney Plus like that, it's quality in many ways. That's a good example of like the daily telegraph. I put it up. Yeah. You know, which has a media brand, not a social network. Yeah, that's true, actually.
But Instagram, Facebook, I go on every day. Never go on X. No, I don't. Never go on Snapchat. Threads. Do you remember threads? Juds uses threads, I think. Do you still use threads? Do you? Yeah. So the cool kids run threads. Come on then. Get to the point. Honestly, not interesting fact. Sorry, it's this. Sorry, completely playing the wrong jingle there. So how many active members use Facebook every month? So I reckon there's...
There's over three billion users, isn't there? Yeah. Got much more number. Five hundred million users a month. I think it's higher than that. It's over three billion. I reckon it's quite regular. It's a month as well. It's not including Instagram, isn't it? Just Facebook. I'm going to go
I think I'm going to go two and a half billion. Two and a half billion. Yeah, because they've got over three million, so three billion users. You go on it every day. He doesn't use it. I use it bragrudgingly. Yeah, I might change my 650 million now. 650. I'm going to turn off 650 million. No, well, I was a two and a half billion. Oh, I've overcooked the pudding here. I'm going to go with it. I've sold it. I've said it now. Right.
The answer is... I need a win, guys. I need a win. I've been wrong so often. The answer is... Bloody hell. The answer is three billion. Wow.
3.056 billion. Meta owns four of the biggest social media platforms, all with more than 1 billion monthly active users. Wow. Facebook, their core platform, WhatsApp has got 2 billion. Facebook Messenger and Instagram, 2 billion. In the third quarter of 2023, Facebook reported around 4 billion monthly core family product users. 4 billion, bloody hell.
And the United States and China account for most of the high profile social platforms. Can you have Facebook in China? No, only on a VPN. And they don't have what they have. Oh, do they? They do have what's that? But we chat. Do they have we chat instead? We chat.
Is it, what's that? Is it a, is it a meta brand then or is it a Chinese? Like we chose his own entity. Part of the chart. We have to be careful where we go here just in here. But I would say it's a government. It's a government. It's going, it's going. Okay. I think good afternoon to the Chinese government who are now a big fan of this show. So there we go. I've had a win. I've had a win. You've had a win. Yeah. You're the spoon and I've had that cup.
I don't like the fact that you thought I'd forgotten that I was going towards the end. If it wasn't factually correct, then I'd really kick off.
No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,
We're right in Georgia, by the way. He has got that. He has. Yeah, OK, yeah. Passionate. Did you not think he did? I think he's passionate. Yes, he is, definitely. Untold amounts of resilience. I didn't really hit him knock a door in any other way. That's hard to do. He innovates you down evaporate. Yeah, he's definitely doing that, isn't he? He's got a water filtration. Commercial awareness. He had half. He knew his numbers, didn't he? But he knew what he was going to get asked.
Relationships. Average customer value to 58 pence. So I'll come on now, George. Both of us. Relationships for people. Yeah. Think so. If you can knock a door or take money off people at a door. Master marketeer, not yet. Not yet. Doing a good job. Stay teachable. Yes. Yes, he is. And listen, he's got the traits. He's not got the success he wants here. This is a high score. One, two, three, four, five, six and a half. Six and a half for a sub-hundred thousand pound.
God George, we don't have that usually. We don't. And I'm reticent to give it because it's a... No, it's a miserable sod. You're giving it? We're giving it.
because it's literally factually correct. It is factually correct. But in the round, I would rather. Was it in the round? What is this in the round? Well, in the round, he's not paying VAT. He's not got his toys. He doesn't need to. But the traits are there. He's got the traits. That's the point. And that is what we are voting people on. But I don't want people listening to this game. Well, I come on a podcast a year and a half ago. I'm turning three billion now and he gave me a five. We'll just get better.
He's got the other thing that helps him is pronounce your cheese, Mr. Bert. Better, better, better. My sons don't do that now. I said to George's boy, the little one, I said, would you want for breakfast? He went, toast and butter. And I was like, oh my God, butter. And the hell he come and I said, oh, have you heard him? I was like, have you heard you?
Christ, the apple don't fall for the tree with that kid, I'm telling you. Right, well, I hope you've enjoyed. It is good to pronounce your tea. How do you spell your name? James, B-U-R. TT. TT, very good. If you've enjoyed today's show, please feel free to give us a five-star review. I'm going to announce it to all my words now. I've got something I want to say. Go on, you should, because it's your show. I'll just sit here with my cup. How do you follow James Bert on Instagram?
This is James Bert, I'll pop up. It's James Bert official. No, I'm not even having it. It turns out official. Basically, I don't know what I do, even though I'm on every platform. That's really nice. If you would like to even watch a little podcast school thing, haven't you? Yeah. Not a little thing. No big thing.
Don't talk down. Don't talk down. Don't talk about it. It's not playing, but it's it. I'm wrestling in the round, in the round of wrestling to talk about in the round. Yeah, it's to help entrepreneurs and business owners. I have, don't I? Yeah. Go on, go and ask me again. Tell us about the podcast score thing you've launched. Thanks very much, James, and I don't mind if I do. It's called PodScore, and it's for anyone who's no, anyone who is a content creator. If you're looking to launch a podcast, then we will help you. That's it.
We've got a lot of video lessons, master classes, Q&A, expert sessions and all that kind of good stuff. That's James, I'm James Sinclair. How did we all get this out to you? Just follow me on Instagram, James Sinclair entrepreneur. Lots of people follow you on Instagram. Instagram is popping off, isn't it? You're popping head of short form. Head of short form. It's your chances. And you're mucking me off because I've got a fish in it and you've got a head of short form now.
Oh, Jud's got an apprentice, Stevie. She's got some good stuff. She's doing, she picks great clips, isn't she? And even when you say, even when you say, even when you start daft more like that, doesn't it? Even when you say like weird stuff, she even, like yesterday, there was a clip that was like, podcasting. So that's not even a word. And you were like, all these podcasting, and it actually said podcasting, I was like, there we go. Now it isn't she. Thanks for listening, gang. To your continued success. Goodbye, everybody.
Thanks again for listening to this podcast. This is the show that exists to help people grow their business. If you love what we do, we'd love to get our message out to more people. So please rate, review and subscribe to the podcast or wherever you watch our podcast so that we in turn can help people grow their businesses to continue success. See you soon.
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