The Try Guys try a new streaming platform, and more

In the recent episode of the Most Innovative Companies podcast, the hosts discussed a range of notable topics in business and technology. From Visa facing antitrust issues to leadership changes at Nike, and the departures at OpenAI, each topic highlighted dynamic shifts in the corporate landscape. The podcast also featured the Try Guys, Zach Cornfeld, and Keith Habersberger, who shared insights into their unique content creation process. They emphasized the importance of connecting with audiences across various platforms while reflecting on the history of Buzzfeed's video content. As media evolves, so does the challenge of engaging viewers effectively. This episode underscores the ongoing transformations within the media and tech industries, blending entertainment with emerging business challenges, and how creators adapt in this fast-changing environment.

The Try Guys faced a major crisis when one member, Ned Fulmer, was caught cheating on his wife with a staff member. This scandal not only changed their public image but also jeopardized their business. As they dealt with the fallout, they recognized the vulnerability of their success and the need for a stronger business model. They experienced a decline in viewership and lost brand partnerships due to the scandal's impact on engagement. This led them to rethink their strategy, focusing on producing quality shows instead of chasing viral trends. The challenges they faced highlighted the fragility of relying on algorithms and external influences in the digital landscape. Now, as they celebrate a decade of creativity, they are launching a new streaming platform, Second Try, to build a more sustainable future for their brand, emphasizing their commitment to their audience and the content they cherish.

Creators need to adapt to challenges and stay relevant by exploring new ideas and formats. While initially focused on broad audience engagement, it's important to also prioritize the depth of content that resonates emotionally with viewers. This balance can lead to a more meaningful connection and sustained success over time, even in changing environments like COVID. Engaging with topics that matter to people, rather than sticking strictly to viral trends, can foster a loyal audience and a successful brand. By embracing both creativity and the value of emotional depth, creators can craft content that entertains and impacts lives.

Creativity thrives on change and adaptation. The Try Guys are focusing on what truly matters: connecting with their audience by experimenting and diversifying their content beyond just YouTube. This new approach supports their growth as creators, allowing them to produce shows that resonate more deeply with fans, despite some audience members moving on. They acknowledge that not everyone will stay with them, and that’s okay. The important aspect is to stay authentic and continue evolving, offering different kinds of storytelling that reflect both their vision and their audience’s desires. They are making a concerted effort to embrace this new era and utilize various platforms for monetization to sustain their creative journey.

YouTube will continue to play an important role for creators, as it remains essential to their audience. Creators aim to balance providing free content with introducing new shows that can drive more viewers to their platforms. Newer shows like "Escape the Kitchen" are gaining popularity, suggesting a shift in viewer interest. Although established hits are valued, there’s potential for growth by focusing on refining and diversifying content across platforms. Experimenting with different formats and bringing in new personalities allows for creative freedom and broader storytelling. Keeping prices low for subscriptions encourages user engagement. Ultimately, the goal is to cultivate quality content while building a dedicated community, learning what works over time and staying adaptable to audiences' needs.

Podcasters are utilizing Patreon as an alternative platform to maintain creative freedom and build a dedicated fan base. Unlike traditional social media, Patreon allows creators to engage directly with their top supporters, offering unique content and merchandise for a stable income. Since the podcasting market is competitive, finding new ways to connect with fans is crucial. Patreon's explore page and discovery tools aim to help emerging creators gain visibility. By focusing on loyal fans rather than a broad audience, creators can cultivate a sustainable income through memberships, ensuring both they and Patreon benefit from their success. This community-centered approach helps creators thrive, even as the landscape shifts with larger podcast deals from major platforms.

Patreon is evolving to provide more tools for podcast networks and individual creators, enabling them to better connect with their fans and manage their content. Unlike other platforms that offer limited analytics, Patreon allows creators to download their data and understand their audience. This personal connection is essential; listeners often feel a strong bond with podcast hosts, leading to loyalty and engagement. By fostering community interactions, creators can take their relationships with fans beyond the digital world into real-life meetups. Some successful creators, such as Kid Fury and Kevin Stage, exemplify how this platform rewards loyal fans and supports emerging artists while offering unique content that resonates with audiences. Rather than being controlled by advertising or algorithms, Patreon maintains its mission to empower creators, enabling them to thrive financially while building a genuine connection with their audience.

Some people find themselves drawn to unconventional figures, like a thief who targets only the wealthy instead of ordinary people. In a quirky turn of events, after securing special permission from immigration authorities to compete in a show while wearing a bedazzled ankle monitor, she didn't fare well and was eliminated in her opening performance. When asked what she learned from her experience, she candidly said she took away nothing. This highlights the complexity of human experiences and attitudes towards crime, entertainment, and personal growth. While she tried to navigate her circumstances in a humorous light, it ultimately ended without any apparent reflection or valuable lessons learned. It serves as an interesting commentary on the absurdities of fame, competition, and the personal journeys of individuals who live outside societal norms. Such stories stir conversation about morality and the choices people make under difficult circumstances.