Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Marketing Made Simple. Today we're pulling a classic episode from the archives and we'll be breaking down the other side of fear is freedom.
To drop these vibams, I brought to Michael Cher now into EO Fire Studios. Michael is the founder of Creatures of Habit and Seymour's Restaurant co-founder of the Meatball Shop and co-author of the Meatball Shop Cookbook. He's a serial entrepreneur, chef, restaurateur, professional bodybuilder, and wellness expert. And today, if our nation will talk about how health is wealth. When you have your health, the sky's the limit. When you're unhealthy, it's difficult to focus on anything else.
And habits are everything. Most people's lives are built around their habits. What we do is how we feel, how we feel is how we act, how we act is how people portray us and so much more fire nation. And a big thank you for sponsoring today's episode goes to Michael and our sponsors.
Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q&A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups, and entrepreneurship. A recent episode discussing the billion dollar health secret with the founder and CEO of Whoop is a must listen. Listen to success story wherever you get your podcasts.
I have a question for you, Fire Nation. Do you feel like your life is optimized or do you feel like you're leaving a lot in the table when it comes to health, wealth and relationships? If you think you could use some personal guidance in optimizing your life, let me help. I've created a program called Optimize where I will personally work with you one on one to get to know you, your life, your goals and your dreams. If you want to learn more about this program, visit eofire.com slash optimize.
Michael, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What is up Fire Nation? I'm so fired up to be here. Thank you so much for having me, JL. Day. Yes. I believe that we are taught to do one thing and do it really, really well and get rid of all the distractions.
And I can honestly say for me and my success in my journey, I've actually done a very, taken a very different path. I have done a bunch of things and I have felt most comfortable amongst sort of the chaos of having a few different things going on at all times and being able to be okay with failing in one or two things.
and succeeding in one or two things and not putting all of my eggs into one basket. And there's been controversy if I've shared that in a number of different settings and people have taken me aside and said, hey, man, we're taught to really focus and do one thing and do it well. And I just think having a few different opportunities going at all times has really been a successful remedy for me along the way.
I love that. And as I talked about in the introduction, Michael's been through a lot. He's overcome addiction. He now leads a life, both of freedom and true happiness. So I do want to start, Michael, by hearing your story. Break that down for us. I am a New York City born and raised kid. I still call myself a kid, even though I'm coming up on my 41st birthday. And so I was born and raised in Manhattan. I went to public school with lots and lots of kids.
I had a pretty difficult time at home. We lived in a very small apartment, and my dad was a sick person, and I'm sure he loved me, but he just didn't know how to express love. So I had a really, really rough relationship with my father, which led to a bunch of things, which led to me looking for a way to escape, me not feeling safe, me dealing with
sexual abuse from sports coach and, you know, physical abuse from him, of course, and emotional abuse from him. And then ultimately me finding my solution at a young age, which was in alcohol and drugs. And so I really dove into that. You know, before the alcohol and drugs were my, you know, really sort of was paving my path. I was an athlete. I was
deeply invested in sports. And so I escaped into sports and I excelled in sports until I met my match for the next 10 years when I was around 12, 13 years old, which was alcohol drugs. And so I moved out of my parents' house when I was 15 years old. There was a whole bunch of
trauma there, child services got involved. They wanted to put me in foster care. I refused to go. They couldn't really, you know, keep me, keep me, keep me and at home. And so I was really running around in New York City from, you know, couch to couch and dorm room to dorm room, finding places to stay throughout my high school years and as I was a teen. And I really don't regret a second of it. I believe it really helped shape and make me the guy I am today. I had to really learn on
on the fly and be fast on my feet and understand that relationships are everything. I really do believe that I've learned that relationships are everything through having to figure out how to find myself in a safe place as a kid. And so I really built my EQ from an early age. And so I worked in restaurants and I got my first job in a restaurant when I was 12 years old as a delivery boy and then I made my way into
kitchen and then I made my way into the front of the house and then back into the kitchen. And I really just had this passion for human connectivity for the human, for human beings engaging around the table. It really made me happy. And I think I ultimately learned my why, my true passion in life as a young kid as well, which is I really love making other people happy. Like being of service is ultimately what I thrive on.
And so the restaurant industry was the perfect place to explore that passion. And so I stayed working in restaurants throughout all of high school. I went to college for a year and a half, realized that it just was not for me. I was really bored and it just didn't excite me. It didn't motivate me. I was also not in the best headspace for it. So I left college and I spent a few years working in New York
at this restaurant and ultimately everything came to a head one day. It wasn't unlike many other days, but I've been up for 48 hours and I slept through work and my boss took me aside and said, Mikey, I love you. You're one of the greatest, you know, barman's we have. You people love you, but I can't watch you do this to yourself. I just can't. I simply can't watch you kill yourself on my dime. I have to fire you.
And at that point in my life, that was really the, my job was everything. I loved my job. I loved it. I loved it so much. I lived in the building. I worked downstairs. It was just everything for me. And I could not let that happen. I could not, I refused to let him fire me. So he gave me an ultimatum and he said, look kid, I was 23. He said, you, um,
You're going to show up here at 8 o'clock in the morning. You're going to clean the restaurant with the porters. You're going to call me as soon as you get here. If you're a minute past 8 o'clock, you're fired and you got to get sober. And that's it. That's the only way I'll allow you to potentially earn your job back. And that was my path to where I am today. That would set me off on the path. And I linked up with a couple of guys who I really looked up to, who I kind of knew were sober. And they took me under their wing and they introduced me to fitness and nutrition.
I turned my life around in a matter of months. I had this moment of clarity, moment of grace, where everything changed. And I never thought that that was a possibility. I thought I was going to die young. I did not believe that there was a solution for me. And I'm just here to say, I know that this is like, you know, an entrepreneurial podcast, but I just hear to say for anybody listening, like if anybody's struggling with
With addiction, like I am here, a living, breathing example of someone who has come through it with never thinking that it was possible. And my life today is absolutely beyond my wildest dreams. That's just the truth. So enough of that. I got sober and I was introduced to fitness and nutrition and mindset. And I started putting my life plan together. And I, about a year and a half after I got sober, I enrolled in culinary school. I
Went to culinary school, got a degree in culinary arts as a chef, and also got a degree in restaurant management from Cornell. And then I wrote a business plan when I graduated about two and a half years later. And I put that business plan in front of all the regulars that have been coming to the restaurant where I was a bartender at for years, because I stayed at that job throughout all of culinary school. I'd been at that restaurant for almost eight years.
And these guys watched me go from a child to a man. And 14 of the regulars at that restaurant wrote myself and my business partner, Daniel Holzmann, a check for our first restaurant. And it was called the meatball shop. And that's where my business journey began. It was insanely successful. We opened up in February of 2010 out of the pit of a recession. And we raised some more money. And very quickly,
Payback our investors raised more money, opened up five more restaurants in about three years. And then I, you know, founded another restaurant concept called Seymour's. And the whole time, I just want to preface this, you know, the fact that I was sober and the fact that I really made the habits of nutrition and fitness paramount for me, non-negotiable.
like that is the cornerstone of my success. The self-care that I have been able to habitually make a non-negotiable part of my life on a day-to-day basis is really the cornerstone of my success. I just want to mention that. And so I launched CMORS in June of 2015. It was a sustainable seafood restaurant. Opened it up. Super successful. Same story. I raised a bunch of money about
nine months after I opened up that restaurant and I scaled that one to six stores. And I knew that about two years in that I was going to want to create another brand. So I brought on a partner who ultimately became the CEO of the company. And I started thinking about what my next brand was, about three and a half years into Seymour's and made it very clear to Jay, who's my partner there and now the CEO, that I was going to work with him to build this brand. And then in five years,
find, you know, find another company. And so in 2019, I decided that Creatures of Habit was going to be my next thing. And Creatures of Habit is a company that I just launched about three weeks ago. It ultimately was not going to be what it is today. It was ultimately going to be a restaurant that I was going to use as an incubator, community hub, and marketing hub for line of consumer packaged goods, because I
love the idea of restaurants, but I didn't, I just through my journey, I learned that I did not love scaling restaurants. And so I wanted to create a restaurant that would be my home base that I can, you know, make memories for people in and really share experiences with people, but ultimately create this line of consumer packaged goods that I was going to be able to spread throughout the country and touch many, many more people. Habits are everything for me. Everything, everything. My life is built around my habits.
And most people's lives are built around their habits. What we do is how we feel and how we feel is how we act and how we act is how people portray us. And so I've just learned that if I can introduce some of the habits that I've done consistently throughout my life over the last 17 years in sobriety, that have made me a better version of myself. If I can introduce those habits to other people, I can make an impact.
And so I decided I was going to launch Creatures of Habit with consumer package goods only when the pandemic hit because I wasn't going to open up a restaurant.
Yeah, man, that's where we're at now. I mean, I'm sure we'll dig into creatures of habit a little bit, but I know that that was a long-winded story. Yeah, well, and that is actually what brought us together was creatures of habits, because a mutual friend of ours said, hey, you're going to check this guy out. He's doing a lot of good in this world. He has a great backstory, and he's come through a lot, and he's coming on the other side of that, and now he's doing good. And my audience has actually been on the journey with me for the past five years of really transitioning into health being my primary focus.
One through five of my business, the business was a primary focus and my health suffered as a result. The last five years, so years five through 10, have been a complete shift. And now I'm actually sitting here today at 41 years old, literally the healthiest I've been since 17. I say that without a doubt. There's zero doubts in all of everything that has with my
wait with just my overall blood labs and just like everything all around it like with my lifestyle, my nutrition, my exercise, everything. It's just like period like it is the reality. So I was immediately drawn to what you're doing with creatures of habit and you're right. We are going to get into that in a little bit and so much more Fire Nation when we get back from thinking our sponsors.
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So my core back and something that you kind of touched a little bit upon, but I want to dive into deep right now are how you've been able to personally get daily habits to be part of your daily life and really turn into a key for your success. So what I like to talk about now is your daily habits, how you've strung those together to achieve your dreams and
Let's start with your morning routine and how you made that part of your daily habit and how that's really increased and progressed into everything that you're doing now, day to day, habit-wise. I'd like to just kick it off by saying, we get a day to live, period. That's what we get. We get a day to live. We don't get to live tomorrow and we certainly don't live in yesterday. It's not possible.
So we get a day to live. And my life sort of, you know, I don't want to say mission, but my theory is if you can own your habits in the morning, meaning from the moment you open your eyes in the morning, if you can own your habits in the morning, you can own your day. And if you can own your day, you can absolutely own your life.
And I don't mean that in a controlling way. I mean that you can actually own and hold yourself accountable for the decisions that you make because life is just a string of decisions that we get to make. Anyway, so my morning habit, I mean, my morning routine is pretty structured, but it's become like brushing my teeth or putting on my shoes before I go outside because I've been doing it for so long.
I wake up at five o'clock in the morning, sometimes 4.45, very rarely 5.15, most days 5 a.m. I don't wake up on an alarm, my body is just in tune to waking up that early. The minute I realize that I'm awake, I slide back my eye mask, I look up at the ceiling, and I smile from ear to ear. And I mean like I smile like full blown, pearly whites shining smile and I count to 15.
And typically, I think of my children when I'm smiling, but this habit was something that was, you know, given to me from a friend about four years ago. And it is, you know, we all wake up or a lot of us wake up with anxiety in the morning. And this smiling technique, first thing when you open your eyes has been
monumental for me because I can get, I can literally feel the positivity and the optimism like, like wash my body over. And I most mornings like, I think it's so ridiculous that I'm smiling. So, so year to year smile that I get a laugh out of myself. And so if I can laugh first thing in the morning, genuinely laugh, it's wonderful. So I smile from year to year.
And my wife is definitely sleeping at this point. She's never up with me and my kids are typically sleeping. So I quietly get out of the bed and I immediately drop down on the floor and I say prayers and I've been praying every morning for years. I'm not a religious guy.
But I asked for help and it was taught to me early on when I got sober that we need to be okay with asking for help. And if we can ask for help first thing in the morning from the universe, the chances of us being able to ask for help in other arenas in our life throughout the day are far greater. So I ask for help every morning, first thing, and then I do 50 push-ups. Sometimes I'll roll over my back and I'll do 50 sit-ups. And then I make my way into the bathroom. I take a piss.
I step on the scale every morning because I'm a competitive bodybuilder. And so I'm always either working on a competition or working on building my muscles. So I need to be on top of where my weight is. And then I brush my teeth, put on my contacts. I splash cold water on my face, put on some face moisturizer. And then I make my way into the kitchen where I light some candles.
and I meditate for somewhere between 10 to 15 minutes. Right after I meditate, I write in my journal, and then right after I write in my journal, I read for 10 minutes, or excuse me, I read 10 pages. And then I have an espresso, and I make my way over to the gym, and I work out. It's rare that my kids are up before I get to the gym.
But if they are, I will hang out for about 30 minutes with them before I walk into the gym. And if they're not awake, I go right into the gym and then I come out to say hi to everybody while I'm working out. But I'm typically done with my workout by like 738. And then as soon as I'm done with my workout, I eat the protagonist, which is the hero product that I launched creatures have had it with.
I'm done with that normally by nine. I take a shower and I'm sitting down on my desk by 930. So what I really want to get through to you, Fire Nation, hearing how Michael's going through all of this is, he has a lot of things that he knows are gonna happen. It's not like every morning he's waking up and having to have like an internal battle with himself. Like, am I going to do this first? Am I gonna do this seven? This like, this is a non-negotiable. His life is full of non-negotiable.
My morning routine, by the way, full of non-negotiables. I won't go into the detail like Michael did now because we're going to focus on other things, but I want you to know that it's now a two and a half hour morning routine. By the way, Star Small, it used to be 20 minutes, and I've just continuously, over five years, added one thing here, one thing there. Over time, that's now progressed into the morning routine that I have now. I mean, my latest thing I just got, and you probably appreciate this, Michael,
is a cold plunge. So now my last thing that I do every day in my morning routine is a three minute cold plunge. And I'll tell you that is something that's kind of hanging over my head during my home morning routine of like, I can't wait to get in that cold plunge because that signals the end of this morning routine, which just means I've done so many great things. And now I get to start my, the rest of my day. So,
Love the morning routines. I love how you can string those daily habits together. And you've been able to do all of this, Michael, to really create the success you've had in the past, which you've mentioned, but now, and, you know, as a early investor, I'm really excited for the future, which is creatures of habit. So let's talk about KOH. How did you progress to this point? What was the aha moment? Where are you at with creatures of habit? And what's the future?
First of all, I just want to say thank you so much for your support and creatures of habit. You know, this business is what I like to call it. It's sort of my life's work manifested. I said earlier on in the podcast that I have, you know, sobriety was the life changing moment for me where everything began to clear up and I was able to really
feel this sense of urgency to change and really share my experience. And when I got sober, these two guys really took me under their wing. They saw that I was struggling and they introduced me to not only a group of people that helped me sort of walk through this time in sobriety or going from addicted to sober, but
They really made it very clear to me that it wasn't, it was going to take more than just that. It was going to take nutrition and fitness to really keep me grounded because I had a lot of energy to burn and I was feeding my body all the wrong things for so long. And I've wanted to do something in wellness for a really long time, but I was so ingrained in the restaurant business that it was hard for me to step
about. I wanted to open up a healthy restaurant before I did Seymour's and people thought I was crazy. So when I had the opportunity to create a new brand, I said, this is it. This is my time. I have to. I have to do something that's going to make a bigger impact than people experiencing an awesome restaurant in New York City.
And I thought back to the first thing that those guys taught me nutritionally, that I've made a habit in my life for 17 years. And it's really funny to say, but Oatmeal has been the first meal that I put into my body every day for years and years. That is the most authentic piece of the puzzle for me. And authenticity is not duplicable, right? Like when you are able to, you know, the business of business is relationships and storytelling.
If you can tell people a story with your business, they are going to want to listen. And not only are they going to want to listen, they're going to want to become a part of it. And every customer that I have have gained over the last three weeks is now a part of the creatures of habit story. So I said to myself, what can I create that I'm going to be able to sell online that will be able to give people an opportunity to sort of
Either step into the world of wellness for the first time or add a tool to their wellness kit to keep them stoked. Oatmeal. I have to figure out a way to make the best possible oatmeal that I can package and sell.
And so my oatmeal over the years has evolved. It started with just oatmeal and nuts. And then I started adding more things to it over the years. But before I created the protagonist, which is the product is called the protagonist, this oatmeal product that I created, before I did that, I had like 15 ingredients that I would use to make this oatmeal. Gluten-free oats, plant-based protein powder, pink Himalayan salt,
pumpkin seeds, chia seeds, flax seeds. And then on the side of that, I would have my vitamin D3 every day, my omega-3 fatty acids, my probiotic, my digestive enzymes. And I use three different digestive enzymes to help me really work on my gut issues. And so I reached out to a lab in California that a friend recommended.
And I said, hey, guys, I want to make a very clean product with no fillers, no extenders, no gums, none of that. I want it to be made with gluten-free oats. And I don't want the oats to be blitzed into a powder. I want them to be whole oats. So gluten-free oats, 30 grams of protein powder, plant-based per serving, vitamin D3, a substantial amount of it so that people are not just getting a little touch of vitamin D3. They're actually getting their daily dose of vitamin D3, omega-3 fatty acids,
I want pink Himalayan salt in it. I want pumpkin seeds, chia seeds, flax seeds, probiotic, digestive enzymes. And they laughed at me as one can assume. I said I also wanted to be plant-based, allergen-free, soy-free, dairy-free, gluten-free. And I wanted to be able to be made in under three minutes. And they laughed even harder.
Anyway, they believed in me because I believe in this product more than anything. People eat oatmeal all over the world. And it's a three and a half billion dollar market. It is a very familiar item for people. And so the education around introducing a new form of oatmeal
wasn't going to have to be that challenging. I think esoteric ingredients are tough to introduce to the marketplace. And esoteric items are tough. They take a long time to catch on. And so I said with this oatmeal, I can really help people because they're probably already eating oatmeal. And so we spent a year working on it. And I went through over 60 different iterations, 60 different formulas to get to the right formula.
But finally, we did it and we got all the ingredients that I wanted in it. We, there's no fillers, no extenders, no gums. It's made four different ways. So you can make it by adding just hot water. You can throw it into a microwave with water. You can make it overnight, which is probably my favorite way to make it. And you can also just throw it into a blender and make a smoothie out of it. And it's unbelievably delicious. This is also a meal. It's not a, it's not a snack. So it's, it's super substantial.
And the other component of the business that I think is really cool is because I'm a storytelling entrepreneur, specifically in the experiential space with restaurants, I wanted to have a component of the business that would give me an opportunity to tell stories and to give people a real tangible component to feel like they're part of this community. And so I said, I have to create a line of apparel with it.
So I also, as I was building the formula for the oats, I simultaneously was custom building a line of apparel. I didn't just like choose a T-shirt and slap a logo on it. I literally built every single T-shirt from scratch. I built the hoodies. I built the sweatpants. The socks I did choose a sock that I loved and had that made for us. But I did a collaboration with vans. We did two different van sneakers. I built a hat.
We have the best beanie on the planet. And so I have this awesome line of apparel that we're launching with the brand. And it's an all-encompassing wellness brand that is going to give people an opportunity to easily implement habits and live their best freaking lives. And I know that the first thing that you put in your body every single day is going to depict what the rest of your day looks like nutritionally. It's just, it just does. If you start your day with a donut and a, you know, and a
for Apple Appuccino, chances are you're going to have burgers and fries and hot dogs for dinner. And I'm not saying that's a bad thing every once in a while. But our health is everything. When we can feel well inside, we are going to be well outside.
And I know that to be true because I'm a living, breathing example of it. And so this business has given me an opportunity to really say, hey, let's start taking our health seriously in a non-serious way. This brand is an in-your-face super duper fund brand that has really revolutionized Oatmeal.
Fire Nation, there's a lot that I want you to take away from this. Number one, I loved when you just said the first thing you put in your body will dictate the rest of your day nutritionally. And it is so true. And Michael said, your health is everything. There's a quote that I love and live by, which is the healthy person wants a million things, but the unhealthy person only wants one thing. Guess what that is? Your health.
So don't be that unhealthy person only desperately desiring the one thing, which is health. No, be that healthy person who can desire a million things because you have your health. So Michael, what I want to do now is give Fire Nation one key concise takeaway from everything we talked about here today that they can really implement into their lives. Tell us how we can connect with creatures of habit with yourself. Any call to action you have, then we'll say goodbye.
Health is wealth, and creatures of habit we say, let's get rich. It is everything, and when you have your health, the sky's the limit. When you're unhealthy, like you just said, John, it is really, really difficult to focus on anything else. And a lot of people wait till they're unhealthy to then start focusing on it. And in some cases, it's too late. So it's your time now to take your health into your own hands.
and I've launched a business called Creatures of Habit that gives you a really fun way to kick off that journey. You can find Creatures of Habit at CreaturesOfHabit.com and that's Creatures with a K, so CreaturesOfHabit.com. Pop onto the website, check us out. It's a really, really fun place. We've got a lot of cool content on there on the website also.
There's a macro calculator that I'll ask you a few questions and it'll tell you exactly what your caloric intake should be with your macro split based on your goals and where you are currently. There's amazing workout programs there. So you can get your full on fitness program. There's meal plans on there. You can get your meal plan. It is a one stop shop for you to start taking your health into your own hands. You can also follow us on Instagram at creatures of habit. That's again, creatures with a K.
And that is it, man. I'm so grateful to be here and for you giving us the time to, or giving me the time to tell my story, to get creatures of habit out there.
and any support from the fans would be fantastic.
Get over to the website, Creatures of Habits. That's Creatures with a K. Follow them on Instagram. Do the thing. They're sharing some great things. If you've been following my stories, you've been seeing some of the great things they've been posting over there at Creatures of Habits. Let's get health as a guarantee for you, Fire Nation. We want you to focus on other things because your health is already locked up in the great ring.
Michael, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute your brother and we'll catch you on the flip side.
Hey, Fire Nation, today's value-bound content was brought to you by Michael, and do you have an online store idea? Check out The Idea to Store Contest by Dot Store Domains. They're giving away cash prizes up to $30,000 for sharing your online store ideas. Learn more at www.idea2.store. That's www.idea.store.
I'll catch you there, or I'll catch you on the flip side.
Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q&A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups, and entrepreneurship. A recent episode discussing the billion dollar health secret with the founder and CEO of Whoop is a must listen. Listen to Success Story wherever you get your podcasts.
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