Focus and Grow: For success, focus on your strengths and grow steadily. Build a solid foundation based on values like honesty and hard work, and don't overextend yourself by trying to do too much at once.
Success often comes from focusing on what you do well and maximizing that ability. Starting simple, like picking wild blueberries, can lead to great achievements, such as building a blueberry processing plant and becoming a leader in the industry. It's essential to stick to your strengths, grow gradually, and not stretch yourself too thin by trying to do everything at once. Values like honesty, respect, and hard work, learned from family, lay a solid foundation. Overcoming challenges, such as crop failures, requires resilience and a focus on mastering your trade instead of relying solely on luck or market trends.
Blueberry Business Growth: Unexpected growth in the blueberry industry involved strategic land acquisitions and supporting local farmers, but challenges with pollination and provincial restrictions exist. Continued innovation and efficient practices are vital for ongoing expansion.
The growth of the blueberry business was unexpected but has flourished due to strategic decisions, such as acquiring land and supporting farmers. Acquiring key assets, like in 1983, transformed their operations, allowing them to control supply while supporting local producers. Challenges include relying on honeybees for pollination, with provincial restrictions limiting access to these crucial resources. This innovative approach, balancing control and collaboration, promotes efficiency and sustainability, helping the business thrive amid market fluctuations. With the wild blueberry industry expanding significantly over the years, there remains potential for further growth, particularly in regions like New Brunswick, reflecting a blend of agricultural opportunity and community engagement.
Agricultural Resilience: Successful blueberry farming in Nova Scotia relies on managing bee populations, innovation in harvesting, and long-term strategic partnerships. Emphasizing core products helps sustain the industry throughout seasonal changes, providing stability and growth opportunities for farmers.
Growing blueberries and managing bee populations in Nova Scotia involve many challenges. The significant issues include restrictions on bee imports, leading to increased crop yield losses for farmers. Innovation, like developing mechanical harvesters and maintaining partnerships with local producers, has been essential for sustaining the industry. Long-term strategies, focusing on core products, have driven success, demonstrating the importance of adapting and collaborating for growth. This approach has helped farmers not only survive but thrive, ensuring a stable ecosystem within agriculture and continuous product development throughout the year, shifting from blueberries to carrots in different seasons and maintaining workforce stability.
Business Resilience: Maintaining low costs and high quality is vital for business success. Continuous learning and adaptability can lead to resilience, especially in unpredictable industries like agriculture, ensuring long-term thriving, even amid competition and external challenges.
Success in business often hinges on maintaining low costs while ensuring top quality. A long-term partnership can grow without needing constant help, fostering independence. Learning and adapting through experience is crucial, whether making products that match competitors or adapting to market conditions. Even in challenging environments, such as farming where unpredictable weather strikes, staying resilient and improving processes can lead to success. It's also important to recognize when to innovate versus imitating, balancing cost suppression with quality. Continuous learning and efficiency yield better outputs, showcasing a commitment to improvement. In niche markets like wild blueberries, understanding product uniqueness and leveraging advantages against competitors is crucial for long-term viability. Overall, each endeavor requires a blend of strategic thinking, focus on quality, and adaptability to changing circumstances to thrive over decades, ensuring success in both commodities and specialized industries.
Strategic Growth: Growing a successful business requires patience, strategic acquisitions, and the ability to make long-term decisions, especially when operating privately and focusing on sustainable growth.
Building a successful cable and food business from a small town required a mix of hard work, strategic acquisitions, and capital investment. Starting in1968, challenges arose, including significant losses, but patience and smart investments paid off over time. Keeping the company private allowed for focused decisions that prioritize long-term growth over short-term profit, enabling them to make substantial purchases and improve efficiency. The management recognized the importance of scale and sought to operate like owners, ensuring every move was thoughtful and beneficial in the long run. As the market matured, finding new opportunities proved challenging, yet the focus remained on seeking solid investments that would yield results for years to come.
Business Insights: Investing in infrastructure, like fiber networks, is prioritized over programming in business. A strong company culture valuing employee satisfaction and teamwork leads to success.
Making long-term business decisions is challenging, especially when evaluating investments in programming versus infrastructure. The success of a fiber network is highlighted as a valuable asset, especially in rural areas where permits are hard to come by. The emphasis is on maintaining a low profile and fostering a dedicated company culture focused on improvement, where employee satisfaction and teamwork are prioritized over high ego or financial gain. By keeping the company’s name understated, the family can enjoy a sense of normalcy while building a supportive and innovative work environment. The leadership believes in nurturing a culture where ideas are embraced and any negativity is swiftly managed to ensure forward movement.
Business Success: Building a strong workplace culture and focusing on sustainable investment strategies are key to long-term business success, as is learning from seasoned investors like Buffett.
Successful business management relies on a strong company culture built on respect, collaboration, and hard work. Leaders must foster an environment where team members feel motivated both through incentives and personal challenges. Simple investment strategies, like focusing on cash flow and long-term stability rather than chasing high returns, often yield sustainable growth. Learning from established investors like Buffett can guide decision-making, emphasizing steady progress over risky moves. Maintaining a hands-on approach is essential during crucial times but transitioning to a leadership role can enhance focus on strategic investments. Overall, creating a resilient business model, leveraging consistent cash generation, and cultivating a supportive workplace contribute significantly to long-term success, even amid market fluctuations.
Success Through Development: True success stems from developing great teams and nurturing talent to add value for society, despite regulatory challenges that slow entrepreneurship.
A strong board of directors adds accountability and professionalism to a company. They encourage teams to prepare and engage thoughtfully in discussions, fostering a disciplined environment. Success is seen in nurturing talent, as developing homegrown leaders is vital. Enabling people to create value for society is the essence of true success. Entrepreneurial growth faces challenges from overly complex regulations that often lack common sense, hindering progress. Success means seeing the growth of individuals within a company and having a positive impact on their development while navigating through various obstacles. It's crucial to balance decisions, respect regulations but also retain flexibility, ensuring that leaders contribute meaningfully to the organization and beyond.
The Blueberry Billionaire | John Bragg
Recent Episodes from The Knowledge Project with Shane Parrish
The Blueberry Billionaire | John Bragg
John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest wild blueberry producers and leading a major telecommunications company.
He discusses his early entrepreneurial ventures, why he got into the blueberry business in the first place, and how he pivoted when things didn’t go quite as planned.
Bragg emphasizes key business principles like long-term thinking, efficiency, and maintaining a low-cost mindset. He also reflects on the importance of cultivating strong teams and staying humble despite his success.
John Bragg is the Chairman, President, and co-CEO of Oxford Frozen Foods, a food manufacturing company he founded in 1968. The company operates the largest fruit farm in the world, with over 12,000 acres of wild blueberries. In the 1970s, he started a cable TV company that became North America’s largest privately held telecommunications company. He did all of this from a town of around one thousand people.
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The Mac and Cheese Millionaire: How I Built a Successful Business That Does Everything Differently (Erin Wade #203)
In this episode, Erin Wade discusses her journey from being a practicing lawyer to making mac and cheese...as a business. Wade shares how surfing became a personal escape while managing a busy life as a CEO and mother, and how she applied lessons from her career to build a restaurant known for its strong workplace culture. She introduces the concept of open book management, which empowers employees by involving them in the company's financials and decisions, leading to higher engagement and performance.
Erin also highlights her innovative approach to tackling sexual harassment in the workplace with the “color code of conduct,” a system now used globally in the restaurant industry. She reflects on the power of titles in shaping both external perception and self-identity, and the importance of managing for impact rather than intent. The conversation is packed with insights on leadership, culture-building, and how to create work environments where employees feel valued and empowered.
Erin Wade is a chef, author, and entrepreneur. She is the Founder and CEO of Homeroom, a restaurant in Oakland, California, known in equal parts for its unique workplace culture and incredible macaroni and cheese. She has a degree in public policy from Princeton University and a law degree from UC Berkeley.
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(00:00) Intro
(02:30) Wade's surfing obsession
(04:42) Defeating overthinking
(05:00) Wade's background in food
(06:40) Wade's law detour
(10:20) On being fired
(12:40) Early mistakes and freedom
(20:00) Employee-centric companies
(32:30) Homeroom Hard Times
(34:40) How Wade's law background helped (and hurt)
(42:40) The Color Code of Conduct
(49:30) Why Wade sold Homeroom (and how she felt)
(55:58) Impact vs. Intent
(59:00) Why titles are important
(01:04:00) On success
The Storytelling Expert: How to Speak so That Everyone Listens (Matthew Dicks #202)
Shane Parrish sits down with Matthew Dicks, a renowned storyteller, author, and teacher, to explore the nuanced art of storytelling. They go deep into the techniques that turn mediocre stories into masterful ones.
You’ll learn what makes a story truly resonate with an audience, how to identify and highlight the pivotal moments that create emotional impact, the architecture of compelling stories, how to structure narratives for maximum engagement and how to use techniques like suspense, stakes, and humor to keep audiences on the edge of their seats. This conversation covers broad frameworks, like how to structure a great story—and the granular details, like when you should talk quietly to refocus the audience.
Matthew Dicks is novelist, storyteller, columnist, playwright, blogger, and teacher. He’s published fiction and non-fiction books, the latter of which include: Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling and Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life.
(00:00:00 Intro
(00:03:28) What makes a good story
(00:06:57) Stories vs anecdotes
(00:08:29) A Story: The Spoon of Power
(00:17:42) The art of story architecture
(00:21:28) Create compelling stories
(00:36:30) Common mistakes & how to fix them
(00:55:01) Strategic listening
(01:03:32) Can you lie in stories?
(01:05:10) 'And' stories vs. 'but / therefore' stories
(01:10:05) Finding engaging stories in everyday life
(01:20:05) Structuring a story
(01:24:00) Storytelling for an unforgettable brand
(01:31:20) Learn confidence
(01:38:40) Writing vs telling a story
(01:51:53) Teach kids to love writing
(01:55:15) Define success
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#201 April Dunford: Perfecting Your Product's Positioning
What if people aren’t buying your product or service because their idea of what it does is wrong?
In this episode, Shane asks April Dunford to reveal all her secrets about what makes good and bad product positioning, how a startup should differ in its communications from a big company, and the difference between B2B and B2C positioning. Dunford also shares how a startup can better identify pain points their customers face, how to write the best sales page copy, and the best way to objectively evaluate a product’s positioning.
If you’re an executive at a company, this episode will make you reflect on your current marketing and sales pipelines and ask, “Are we doing this right?” If you’re a designer, engineer, or marketer at a company, this episode will teach you the secrets to selling a product that will help get you promoted and earn trust within your organization.
Dunford spent the first 25 years of her career as a startup executive running marketing, product, and sales teams positioning products acquired by companies like IBM and Siebel Systems. Since then, she’s worked with over 200 companies as a consultant, developing a system to better position technology products and companies. She studied Engineering at the University of Waterloo and is most recently the author of Sales Pitch.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(00:00) Intro
(02:07) Positioning, explained
(16:47) Why is positioning important?
(20:40) B2B vs. B2C positioning
(29:03) When re-positioning a product failed
(32:31) How to identify customer's pain points
(34:35) How to position a product on a sales page
(38:06) How technology has changed positioning
(41:40) How to evaluate product positioning
(45:43) Who's in charge of positioning at a company?
(50:27) On storytelling
(56:35) Should a company have a point of view on the market?
(1:00:21) Dealing with gatekeepers in B2B marketing
(1:03:02) Mistakes people make with positioning
(1:05:21) What schools get wrong about marketing
(1:08:59) Secrets of B2B decision-making
(1:11:18) On success
#200 Brian Halligan: Scaling Culture from Startup to IPO
Brian Halligan, co-founder and former CEO of HubSpot, discusses the journey of leading a company from the startup phase to IPO. Halligan shares his personal and professional experiences, including a snowmobiling accident that altered his life trajectory, the importance of company culture, the nuances of hiring the right people, and the complications involved in running a growing organization.
This episode is a must-listen for entrepreneurs, CEOs, and anyone interested in the intersection of personal growth and professional success.
Brian Halligan is currently a Senior Advisor at Sequoia Capital. In 2006, he co-founded HubSpot and served as its CEO until 2021. He is also a senior lecturer at the Massachusetts Institute of Technology.
(00:00) Intro
(02:36) Halligan's life-changing snowmobile accident
(09:38) Shane's life-changing medical mystery
(14:38) The different phases a CEO goes through while growing companies
(20:44) Lessons learned from Steve Jobs
(23:18) How to hire and fire people (and when)
(27:55) The problems with "Best Practices" in business
(31:11) The most underrated public CEOs (and why Jerry Garcia from The Grateful Dead is on this list)
(43:38) The history and future of inbound marketing
(51:08) On decision making
(55:18) On work-life balance
(58:28) On success
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#199 Esther Perel: Cultivating Desire (2019)
Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.
Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today.
(00:00) Intro
(02:38) Coming back to life after the war
(08:09) The myth of stability
(11:30) The power of reflections
(19:48) Important conversations for early relationships
(24:20) Can values change in relationships?
(27:20) Being secure in a relationship
(30:40) Better conversations with your partner
(33:00) What's behind every criticism
(36:52) Too much honesty
(39:37) What happens if I don't love my partner
(47:12) Why does good sex fade in relationships?
(50:59) Love vs. desire
(55:38) How to have difficult conversations with your partner
(01:05:13) Conscious uncoupling
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#198 Maya Shankar: The Science of Identity
Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.
Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale.
(00:00) Intro
(02:40) Shankar's "almost unbelievable" story of getting into Julliard
(05:30) Why Shankar studied identity
(11:38) What is identity?
(14:52) Using your identity to accomplish your goals
(18:00) Using anti-identities to accomplish your goals
(18:51) What to do when your identity is "attacked"
(26:30) How to re-establish trust in institutions
(32:30) Use identity to start a positive habit
(35:35) How to debunk myths with stories and facts
(37:18) How does how we frame our goals help (or prevent) us from accomplishing them
(43:11) The one motivational technique Shankar uses every day
(45:15) On success
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#197 Michaeleen Doucleff: TEAM Parenting
It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.
In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.
(00:00) Intro
(04:12) How (and why) we've lost our way as parents
(08:02) The rise of the nuclear family
(13:46) TEAM Parenting: T
(17:20) TEAM Parenting: E
(23:01) Why you don't need to praise your child
(26:12) TEAM Parenting: A
(36:42) TEAM Parenting: M
(38:34) "Kids do not need to be entertained"
(39:12) Technology, parenting, and transmitting values
(1:02:59) Resources parents can use to educate kids about technology
(1:04:50) How you can use the environment to give kids autonomy
(1:09:56) Success and parenting
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#196 Brent Beshore: Business Brilliance and Happiness at Home
Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.
This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.
The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(00:00) Intro
(05:08) Why Brent examined his life
(09:44) How Brent "fixed" his relationships
(20:04) How helping hurts
(32:13) How Brent was subtly controlling relationships
(40:36) Why Brent stopped drinking (mostly)
(50:29) How to run a business with love yet competitively
(01:00:34) Win-win relationships
(01:05:34) On debt
(01:19:28) On incentives
(01:29:08) How to hire and fire CEOs
(01:34:18) What most people miss about hiring
(01:44:19) Brent's playbook for taking over a company
(01:51:20) On projections
(01:55:52) Revisiting investments
(01:58:44) How "hands-off" is Brent?
(02:08:34) Where people go wrong in private equity
(02:14:07) On success
#195 Morgan Housel: Get Rich, Stay Rich
The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/
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(00:00) Intro
(04:46) Risk and income
(07:40) On luck and skill
(10:10) Buffett's secret strategy
(12:28) The one trait you need to build wealth
(16:20) Housel's capital allocation strategy
(16:48) Index funds, explained
(20:59) Expectations and moving goalposts
(22:17) Your house: asset or liability?
(27:39) Money lies we believe
(32:12) How to avoid status games
(35:04) Money rules from parents
(40:15) Rich vs. wealthy
(41:46) Housel's influential role models
(42:48) Why are rich people miserable?
(45:59) How success sows the seeds of average performance
(49:50) On risk
(50:59) Making money, spending money, saving money
(52:50) How the Vanderbilt's squandered their wealth
(1:04:11) How to manage your expectations
(01:06:26) How to talk to kids about money
(01:09:52) The biggest risk to capitalism
(01:13:56) The magic of compounding
(01:16:18) How Morgan reads
(01:22:42) How to tell the best story
(01:24:42) How Morgan writes
(01:35:42) Parting wisdom and thoughts on success