All right. I believe we're here. Are we here? Y'all come on in, man. The show has started free smoke. We about to give you all some free games and free information. I get so excited about these conversations. So bring the people in. Hey, Nella, give me a give me a quick little intro of what free smoke is and what's happening right now.
Bring your friends on in here, y'all. Come on. Great after me.
Are we on? Okay, we're live. All right, y'all. What's up? What's up? What's up? Welcome to Free Smoke Friday. Y'all, we got some powerhouses in the building today. And if you are new to Free Smoke Friday and you don't know what Free Smoke Friday is, it is literally when we come with some amazing people on this couch and just give you all the game, whatever the topic it may be, whether it's just entrepreneurship all the way around, social media, real estate, you name it, we give me y'all the game.
With that all having been said, of course we're gonna go ahead and take it over to the one, the only, David Chan.
All right, let's get it, man. Let's get it. Listen, y'all. Today, we're going to have a very, very important conversation. Do me a favor. Comment where you're from, where you're tuning in from. I think it's going to get warmed up. It's only 40 people here right now. I need you to share it with three people. Share this out with your business partners, your aunties, your uncles, anybody that you care about. This is going to be a very, very, very important conversation. Do me a favor. Let me know where you're calling in from.
Are you from the north, from the south, Jersey, is Jersey in the building, Chicago? What's happening? Where you all coming from? West Coast, listen, we normally do 11 o'clock. No, 12 o'clock. And we just changed the three o'clock Eastern. So now it's lunchtime for the West Coasters.
Let us know where you're calling in from. There's gonna be a very, very good conversation. Okay, we got Arizona. We got Philly in here and why St. Petersburg, Florida, Phoenix. What's happening? Do me a favor. I want y'all to be involved in this conversation. When you hear the word, when you hear the word social media, tell me what you think. Just comment in the comments. When you hear the word social media, what goes on in your head, what goes on in your heart,
I want to have a conversation about social media today. I would like to say that social media is a gift and a curse. It's a gift for some. It's a curse for most. I don't think a lot of people know how to handle it. I think it's a gift or a curse depending on your temperament, who you are, your objective, your goals, your level of discipline, your weaknesses,
Social media is quite a thing, man. The way I describe this social media is for some, it is a tool, and for some, it is a toy. Some people are on social media to play. It's just a toy. Some people are on social media to work, it's a tool. I want you to throw it in the chat real quick. Just comment, honestly, honestly, for you. Is social media a toy or a tool?
Is it a toy or a tool? Is it a tool that's helping you build something or is it a toy where you're entertained most of the day? And some people are going to say, Oh, it's a tool for me. I'm on it for research purposes. You're lying. You're being consumed. It's fun. We all love this stuff. But as an entrepreneur, we have to look at the landscape of what's happening and it is not designed for people to just start winning.
and being empowered. I don't think that's how it's designed. Now there are going to be a certain group of people who take anything and they make it a tool because they know how to maneuver. Money is a tool or a toy. It's my thought in the chat. Is money a toy or a tool for most?
answer is going to be it's a tool but really for you it's a toy you accumulated so that you can do cool fun stuff with it and once you're all out of it you're upset you're in despairing you're frustrated and you're mad because you don't have anymore but the moment you get some more money it becomes another toy and you forget the feeling I'm not having you forgot how you got into that desperate place of needing some money because you treated money like a toy
And you bought all the candy that you could get. I was reading an article from the, I think it was Art Institute. They did a study on social media. I'm going to read a portion he says. And one of it, it talked about how social media is addictive. Guess what, y'all? They said social media is now more addictive or addicting than smoking cigarettes or cocaine.
Comment in the chats if you believe that, man. We're gonna have a really, really good conversation. They're saying that social media is more addicting than cocaine.
Kinda agree. Kinda agree. You can go all day without like cocaine sometimes. I mean, when you get a little, you get some cocaine, go crazy, you good for the day, but you don't want to be a cocaine head. You just wait till tomorrow. No, no, am I tripping? You can go longer without cocaine than you can social media.
You mean to tell me, you have not been doing whatever you're doing. Thought about something random. Check your pockets frantically. Found your phone, opened it, and did absolutely nothing. And then put it back in your pocket. It's almost like having a little cocaine vape. You just always my, all right, ooh, okay cool. And put it back in our pocket. I just need a little hit. I just need to make sure ain't nothing going on. It's the new cocaine.
No? Look at some of the stuff that they wrote. While the severe health risk of smoking and cocaine, they're talking about cigarettes and cocaine. While the severe health risk of smoking and cocaine use are well documented, phone addiction, particularly among teens, is an emerging crisis with wide range consequences that may prove to be even more detrimental.
Yet, it's often unseen. The constant connectivity facilitated by smartphones has ushered in a new era of compulsive behavior that mirrors the psychological patterns observed in substance abuse. Teens, whose brains are still developing, are especially vulnerable to this form of addiction. According to Pew, research teenagers are now online almost constantly, in air quotes, almost constantly.
A trend that correlates with rising rates of depression, anxiety, and sleep disorders among this age group. Listen, I'm not saying anything's wrong with social media. There's nothing more wrong with social media than there is money because a person with money is dangerous. And a person that lets money consume them is dangerous. And it could be a whole lot of effects to it where you're talking about cigarettes, weed, cocaine, alcohol.
Too much of a good thing is a bad thing anyway, period. But my point is, we're simply talking about, not even just social media, we're talking about the addiction to our phone. One more part, it says the design of addictiveness. Social media apps such as Instagram and TikTok are meticulously engineered to be addictive.
employing techniques akin to those used in slot machines and other forms of gambling. At the heart of this design is something psychologists call random reinforcement, a variable reward system that leverages unpredictability to keep users engaged. Sometimes you win, sometimes you don't. Just as slot machines offer the allure,
A potential reward with each pull of the lever, apps now employ features like pull to refresh and randomize notifications to create a sense of anticipation and excitement. I am a victim. My name is David Shans and I'm addicted to social media.
So those are the negative sides. However, I cannot say that I hate social media because I built the life. I built the career. I built a business off of the back of social media because I now look at it as a tool, a way where you can get your mission accomplished. So if you are an activist and you're saying you don't want to use social media, you're a fool. How else are you going to galvanize people to do the right thing? If you feel particularly
strong about. What's going on family? Quick question for you. How much do you think you're paying in subscriptions every single month? I mean, once that you use, once that you don't use, but just a guess. How much do you think you're paying in subscriptions every month? Well, the answer is probably more than you think. Over 74% of people have subscriptions they've forgotten about. I know I definitely did. With you my subscriptions, I was paying hundreds of dollars every single month over what I should. Some stuff I wasn't even using. Thanks to Rocket Money.
I'm no longer wasting money on the ones I forgot about. And most Americans actually think they spend about $62 a month of subscriptions and reality is closer to 300. Listen, rocket money is a personal finance app that finds and cancels your unwanted subscriptions, monitors your spending and helps you lower your bills so that you can grow your savings. And with rocket money, I have full control over
over my subscriptions and a clear view of my expenses. So I can see all of my subscriptions all in one place. And if I see something that I don't want, Rocket Money can help me cancel it in a few taps. I absolutely love the dashboard. Rocket Money will even try to negotiate lower bills.
For you up to 20% and all you have to do is submit a picture of your bill and rocket money takes care of the rest. Rocket money has over 5 million users and saved a total of 500 million dollars in cancelled subscriptions. Saving members up to $740 a year when using all the apps features.
Stop wasting money on things you don't use. Cancel your unwanted subscriptions by going to rocketmoney.com slash social. That's rocketmoney.com slash social rocketmoney.com slash social. The state of your people and you're just opting out of using social media, it's almost foolish because I think social media has done a wonderful job of connecting the world. And if you're an entrepreneur,
Social media has taken every single one of your customers and put them in one room.
and they all have their wallet in their hand. Social media is a beautiful place. We can start a conversation. We can have important conversations. Things that's going on on the other side of the country can be known about in the other side of the country. Things that's going on on the other side of the world. People are saying people are at war more than times than everyone. Maybe not really. We just didn't have social media. People are saying the world is so heinous these days. Well,
I wonder, I wonder what have happened in the day of our grandparents that they had social media. They were probably villains too. It just wasn't as popularized. So today, we're gonna have a very important conversation. I got some of my friends here that I have respect for that move heavily in this social media space. And I wanna introduce someone I have an extreme amount of respect for, probably,
Probably one of the most brilliant men I've ever come across. If you ever talk to someone who met Steve Jobs when Steve Jobs was a young firecracker and he had his idea to build this iPhone
They'll probably say, yo, this person was brilliant. They had the signs of just, there was no way he wasn't going to build a company that changed the world. And that is the same way I feel about Mr. And I don't know why I'd be wanting to call you Dr. Isaac Hayes. I just feel like, thank you. I feel like you're supposed to be Dr. Isaac Hayes. Thank you very much. I appreciate that. Man, no doubt. And welcome to the show. My mother, how are you? Hey, I'm great, man. Glad to be here, man. I'm happy to be here, man. We've had such a good time in the last couple of days. Absolutely. Absolutely.
I do want to open it up. I want to open up the floor. How did you feel about my monologue? Give me your thoughts.
You're absolutely correct. You're right. But I also try to deconstruct what you were saying. And I think that not only social media, I think all forms of communication and media are now centralized into one device. So our radio, our television, our CD player, our cassette player, our mail messaging, phone, and social media audit. So that device, I think the addictive nature of receiving information
in one compact, you know, device is probably more addictive than anything. But I think it's also in my business, it's also necessary because that's how I stay connected to what's going on in the world and understand how trends move. You kind of got to move in reality in real time with certain businesses, certain businesses don't, but you got to move in real time, especially with social media to know exactly what's going on in the world. Yeah, for sure, for sure. So can you like introduce yourself, tell the tell the people about fan base and all that you got going on?
Yeah, so I'm Isaac Hayes, the third founder and CEO of fan base. Fan base is a next generation social network that allows any person to monetize their content via subscription. So we pioneered that space with an app purchase subscription from person to person, meaning
You can subscribe to someone like you subscribe to Spotify or Netflix, but on your phone using in-app purchase technology. We came up with that late 2018, 2019. And I've raised $10 million in seed funding for the app. And we have about 600,000 users. We're in 180 plus countries on iOS and Android. And fan base is the era parent to all these platforms that we're on right now.
and they keep on stealing from you.
You know, if you could kind of walk through some of those, because it's so impressive that eyes, one, I've never made anybody study the landscape of social media like you. But no matter what eyes it does, you will soon see it on your favorite app. It's there. It's fan base first. So, I mean, maybe you can kind of talk to some of the things that you've done and some of the frustrations around that.
I'm not, I get frustrated, but I also get proud and the reason why is because I want to demystify a few things for people. I want to demystify anybody that's building a business that don't think that
All these apps and all these companies are smarter than you are. Primarily, they just have more resources and capital to ideate your idea before you can. So sometimes you have to be stealthy about what you do and what you don't. So when we did subscriptions, even Apple and Google didn't have that they weren't structured to build subscriptions the way that we wanted to. And then they eventually changed the way that they build subscriptions so that
they could accommodate what we did. And then they allowed Instagram and TikTok, Facebook and Twitter at the time to build that. So subscriptions are very, very new. There's a lot of other things though, I think. You know, so funny, there's a change that I want to make. And I'm going to tell you probably later what it is. And then when people do it, you'll know. But even like the even like the gold verification badges, like we had gold verified badges on
fan base way before and then Twitter started doing them and I was like, oh, there's the gold verification badge and it's like, oh, yeah, we had that. We've been doing that. Or it's a lot of things in audio that we're doing. So I saved my ideas. Honestly, I just looked at my phone, which I do when I was looking at my CTO and we're on the phone with our patent attorney because a lot of the ideas, I haven't implemented a lot of things yet because I'm trying to protect them as much as I can moving forward. So if I can patent it,
then I'll then we'll release it. Cause if not, people will steal it. And it's okay, but you can also still, don't be afraid to put stuff out there like that and say you have to patent something, but cause you can create a moat. Meaning you can, you can lead the space and be a person to space and then be known for it and then own that, you know, own that space. Meaning like Twitter, like anybody could have made Twitter, but they did it so good. They can, they can patent Twitter, but Twitter did it so well. They just own that space. So even if Facebook and Instagram tried to come behind them and build it,
They own that market so well, they went on it so hard that no one else could compete with them.
Love it, love it. All right, and we have, I love hanging around young people, man. I love hanging around young people because he got such an energy and he believes all the stuff that he says. And like, we were just having an argument. We came together on the same conversation, but I'm just a brilliant, brilliant individual. And what he does is build a faceless Instagram pages. Have you gotten a faceless YouTube pages yet?
Um, for one of my brands, I actually scale one, but it's not, it's not my doing size. It's not like as more so when we're trying to go, um, on every single platform, like when we're scaling vertically, we're going to go on, we're going to hit up every single social media platform you could think of. So for right now, you build Instagram pages.
that are faceless. Like I have a brand, but mine has my face all over their life. It's built off my own coolness, right? But you're saying you're building things like the shade room or spiritual or like stuff like that. So exactly. So I don't own the shade or more spiritual or anything near that capacity.
But the idea is building faceless theme pages. I like to also call it a media company, in a sense, because these are faceless pages and post specific content for a specific group of people. So I'm pretty sure some people are tabbing in tune in right now to probably follow full pages or quote pages.
business pages, success pages. I don't know if you're into surfing, but you probably follow some surfing pages or travel pages. These faceless Instagram pages are all called theme pages, and they've been around for years. Outside of just Instagram, any social media platform that you go on, there's going to be these types of pages. And that's kind of why I love them. I love it. I love it. So,
How did you come across this? Good question. That's a long story, but I'll make it short. I'm an introvert, not only just that, but I've been to a business for a while now, and I realize that my most profitable in terms of generating sales for products and services I've sold. When I was 16 going on 17, I was doing drop shipping. We spent money on Facebook ads. Facebook ads never worked. However, we found out about the Instagram theme page space, the Instagram shout-out page space.
And these found out that I can get posts on these pages with hundreds of thousands of followers for 50, 60, 70, 100 bucks. And I just did it one day and I was like, yo, let me see if this works. And I made like a three, four X ROAS. And I was like, oh crap, like that really worked. And then from there, I just continued using these pages. And I was like, you know what, instead of paying these pages to post my stuff, what if people pay me to post their stuff? Smart man, smart man. Well, let's jump into it, man. So.
When it comes to social media, how do you think the masses are affected from social media? And I think everybody's coming from a different part of the world, or kind of like a different corner of social media. But when you think about social media as a whole, and I'll start with you, Isaac, how do you think the masses are looking at social media, and how should they be looking at it?
I think the masses are looking at social media as entertainment, but it's really a business. It's a new frontier of real estate and IP and monetization that I think people don't understand. And it's going to change very, very fast. The value of what people do
They're going to recognize the value and the energy that they put into content because right now for the past 20 years it's been fun. You get popular and then from that popularity it leads you to opportunity but there's really actually a direct consumer relationship that's about to emerge and dominate where it's like
Okay, I don't have to get famous. I just have to tap into my fan base and monetize that. You know, I'm saying without having to, you know, scale to have a million users or 10 million or whatever, it's just these small groups, these small communities of people are going to make people very, very rich and very, very wealthy in a short amount of time. What's the psychology of getting someone to hit that hit that like button? Is that you were talking about on my call the other day and there is a
Now, people aren't as free to hit follow as they used to be. It seems almost very challenging to get to... It was challenging before, but it seems harder to build a following now than it was before.
I would agree, in my opinion, simply because before you would see there wasn't that many creators doing certain things. And being that there probably weren't that many creators, and there was very few people that you looked at as the guy in the space, it's more is probably way easier for you to hit follow, for you to like, for you to subscribe, for you to constantly stay tapped in with their stuff.
As the platforms grew, as I hate to say, but TikTok came out and they kind of, I want to say they shifted the whole dynamic of social media in a sense of if you really study TikTok, you'll realize that and Instagram stole from TikTok, Instagram stole from Snapchat, they steal from each other. But no, seriously, if you look at TikTok, the reason why TikTok one is they had this thing where new accounts, new users, you can get on a platform, you can post your first video,
and they're pushing it out to thousands, tens of thousands of people. It was super easy to go viral. And what happens once we go viral? It's a dopamine hit. We get likes. We get followers. We get comments. We get shares. We get saves. We look at the engagement. Every second we wake up, we're looking at our phone. You go to sleep. You're happy to look at your phone the very first thing because you want to see all the engagement you got. You go to sleep. You're like, oh, it's going viral. You can't wait to wake up throughout the day. You're just checking it over and over and over again. And TikTok made it so
TikTok start this wave, so to say, where it's easy to go viral. And being that it's so easy to go viral, that's where you have all these creators and you have all these mega influencers. I'm not even gonna say mega influencers, but all these influencers, because the second somebody has 10,000 followers, 100,000 followers, all of a sudden they're an influencer.
And it's like, it's not that they're anybody special and it's not that they do anything any different to anybody else. But TikTok has given them this platform. So I say that to say, since TikTok has this thing where it's just super easy to go viral, they kind of crack the code with it. Every other social media platform is starting to pick that up. They're starting to implement it.
And my thought process is, if it's so easy, if there's this many people just putting out, putting out, putting out, it makes you, it makes creators want to come on and post, it makes creators want to come on and be influencers, be these personas online. And I feel like that's why it's kind of harder in a sense to answer your point to making people follow you, making people like your stuff, because it's so many people. And it gets to a point in time where it's like,
I like this video, but I'm gonna like it and I'm gonna keep scrolling. So it does get harder to follow people in my opinion. Isaac, you may have a different opinion, but I think it's harder to follow people. I agree with you. I think it's harder to engage with people now simply because of everything that TikTok started and how social media is just becoming as a whole today.
No, I was going to add today. He's absolutely right. And it's two things. One, the platform has realized the monetary value of having a following. So I'm going to demystify social media real quick for everybody watching. I'm going to demystify it.
Whatever you're doing right now, from now on moving forward, think of yourself as a television network. Every single person that has a smartphone, that has a social media page, that has the capability to host video, you are a television network. You are ABC, HBO, you are that, right? And so as soon as Instagram realizes that, these companies realize that, then what do people do on networks? They advertise.
So if you have a hundred million followers, that means you have the ability to advertise to a hundred million people. And a brand could go directly to USA. I'm not running ads on Instagram. I'm running ads on you. And for that big reason, they smush your engagement and crush your, you know, they start shadow banning you or suppressing hiding you from the community to limit your engagement, right?
And then with TikTok, this is a cool thing about TikTok that I thought, which really was true, is that they made following a relevant. Following is irrelevant. Following doesn't matter. It's about engagement. And I asked that question, is would you rather have a million followers and a hundred thousand views on your video or a hundred thousand followers and a million views on your video? I'll say it again, say it again. Would I rather have a million followers and a hundred thousand views on your content? A hundred thousand views or a hundred thousand followers and a million views on your content.
engagement, right. Engagement is way more powerful. Following is dead. Following is, so the thing that I'm going to change in socials, I'm going to do it. Everybody's going to copy me when I change this. I'm going to change the way that people view it. But watch everybody change that because it's going to make it, it's going to make it a lot more relevant. Following is dead. It doesn't, you're following doesn't matter. People want engagement. And in fan base, we're actually pivoting
more towards an engagement platform where it doesn't I want everybody to see everything whenever they want to see it. So there's not a there's not a personal fan base that will ever be shadow banned.
You know what I'm saying? There'll be a lot of content in the sphere of the universe of fan base, but that you will never not be able to not find somebody. As a matter of fact, every follower you gain is a guaranteed viewer. You understand what I'm saying? So it's not like, okay, so if you have 100 million followers and you post a piece of content, we're gonna send that to 100 million people.
like we're never going to not do that because advertising is since since we don't do advertising, I don't have to limit your visibility to make money off you. We're making money off the rev share of the subscriptions and the in-app purchases that go on through the platform. So my like the platform's got to hate you like Instagram and Facebook and TikTok. They're in competition with you from day one. Yeah, because that makes sense. Yeah, because of advertising.
I see, I see. So they can't let me get too lit and make too much money off my father. They gotta get in the way of that. Because Coca-Cola would come to you and say, put a Coca-Cola commercial on your page. Like I always say, the 17 million people watch Sunday night football.
Right? So on Sunday Night Football brands pay about between $600 and $800,000 for a 30 second commercial. So if you have 17 million followers right now and you can hit a button and reach 17 million people, then you could charge $800,000 per post.
So imagine you say, OK, I'm going to post two posts a day. I'm going to go ahead and make $1.6 million today. So Instagram knows that. So for that very reason, they smush your visibility down because it forces Coca-Cola to come pay them to have that reach and not go directly to you. So they're cutting. They're standing. They step in the front of you. They're playing with your visibility. They're playing with your metrics. They're playing with all your content.
So what do we do here, man? Like, because we all want our objective is to grow a following. So we have a built in database of customers. So that once we drop our book or our coaching program, whatever, we blast it out there. We got all these followers people buy.
Yeah. But it doesn't work that way anymore. What do we do? Solution number one is like Isaac is doing right now. It's owning the platform. That's all right. Solution number two is at the end of the day, you don't own it. You rent it so you can't really, I don't really think there's room to complain.
At the end of the day, they give you this platform where you can create a free account. You can post every day on it for free and you can reach the billions of people that they have on the platform for free. So it's like, who are you to really complain that you're not going viral, your posts aren't doing this, you're posing and doing that? Because at the end of the day, you don't own it. I mean, they gave you a platform to be able to showcase whatever it is you want to show. But I don't really think there's room to complain other than if you're not going to own the platform, just continue showing up every single day and I'll do your competitors. I feel like those are only two answers to it.
Okay, let's talk about how to outdo our competitors. Some people's, how important is aesthetics on the page? I mean, how will you come on there, aesthetically pleasing?
depends on the content. If you're a fitness person, then yeah, you want your abs to have baby oil on them. If you're making food, you want your plating to be right, and you want your food, you want the cheese to look gooey.
I see this dude, everything he made, I wanna make, man. It's so good. He be making like, he makes pizza inside of like spring foam pans and he'll just chop up dough and put pepperoni and cheese and bacon. It's the string. I was like, yo, that shit looks great. Information is different, it depends, you know, or comedy or stuff like that. That necessarily doesn't have to look instead of you pleasing. Like low quality, I say like low quality, the less produced the content,
the better. Meaning like when you're creating the skits. Like Country Wayne is a perfect example. He's shooting that shit on an iPhone. And that's what I love about fanbase because
I'm predicting that all these streaming platforms are going to merge into like four. I think there's going to be four. In five years, there's only going to be four left, right? I think there's going to be Netflix. I think there's going to be Apple and Disney combined and Hulu as one. Why is that? Because I think Apple's going to buy Disney.
Disney, Disney Plus. No, you're going to buy it. Disney the company. Yes, they're going to buy Disney. I think they're going to buy Disney. Why where are you getting that from? I'm just, look, hey man, I'm just, that's where I have Spidey. What makes you say that though? Because Apple has a content problem and Disney can't afford, Disney can't afford to continue to make content because they're not making enough money from it.
Meaning like I was saying this like they're charging $14.99 for Disney Plus. Loki season two costs $140 million just for one series. I mentioned all the content that they have this band to make original content. It's they're like $20 billion in debt. Apple's got plenty of cash because they make product.
They make product. They got an app store. They're making revenue. So they're just, they're, you know, $2 trillion company. They good. Like, so they have, so they want it. So now the only thing missing pieces, they need content. So if they snatch up Disney, now they got content. Hold on. Okay. Hold on real quick, which means buy what you're saying.
The people who can produce a lot of content really put themselves in a way to create partnerships with people who just have a bunch of money or are winning in another area. We pump out a lot of content here, right? Yeah. But I guess I need to find a company that
Finds value on what I do. The design of the way that I see social media is a free market for people decentralized that everybody's a channel. So meaning like, and it's happening right now, it exists now. It's just, again, psychologically, people don't think, people don't have collective
a collective conscious. We think like ice cubes and I stray like we think like that. Meaning we don't take we don't take the business the politics the art the science
the spirituality and put it all into one, and then how do those collaborate together to work, to build a business or scale or be successful? Even Steve Jobs was probably one of the biggest people I idolized, but I pay close attention to the fact that he was genius enough to build Apple, but not smart enough to not get voted out of Apple. Those are two different intellects. Those are two different ranges of thought. So it's like, I'm so, everybody's gonna love what I'm doing so much. He was blind about the fact that yeah,
this board can vote you out there. All they care about is the shareholders and the value. So now you got to watch that part. And then you got to watch the. Steve is worried about the art. Yeah. And they, right. And it's like, that's going to be great. And it's like, ah, but then when he got his second chance.
He came back and said, yeah, he got rid of the board. There ain't no board. You know what I'm saying? He gave everybody a little exit package and say, Apple is my company. This is my shit. And so I think ownership of your IP is extremely important. But for you, I think monetizing content via subscription is just going to be the norm. It's going to be
I'm telling you, I don't understand how people don't get it already. Like there's nothing, it shocks me. It's somewhat challenging though to get someone, no. I'm cutting you off, no. Don't say that, it's not hard. All right, so real quick, I have a subscription here, even on YouTube. It's like $4.99 or something like that, right?
And we put out additional content that nobody else gets to see. And I think it's one nugget can make you 30, 40, $50,000. And all you gotta do is invest, you can say, come on, come on, come on. The $10 I'm off, which is $100 for the year, right? I give really valuable stuff. Or like in the morning meetup, it's $500 a year.
I'm on a call every day, pouring out my heart, my soul, the businesses that I'm doing, the current stuff that I got going on. They all get to see it first. We do live meet all kind of stuff.
But maybe it's the messaging of why we don't have 20,000 people in the morning meetup. It blows me away. Why this isn't happening? I also think it's also the medium in which you decide to do it because you kind of have to funnel your audience into a space where they know what they're there for or they understand it. So that's a good thing about like, that's a good thing about OnlyFans.
Titties and ass like I'm going there for titties As edited as possible for my monetization sake if you don't mind titties isn't the curse word Okay, well booty and boobs
So you know what you're getting when you go there. So there's already an audience for that. It's like Twitch. I'm going there for gaming. And so once you kind of know those spaces where you're going, then you're always going to have customers that are interested in that content as a general perspective.
And then they narrow it down. On YouTube, there could be anything from a music video to a fireworks explosion. It's populated with so much stuff that's not there. What I love about what we do is we give you the option, we give you the ability to have all of that and then narrow it down so you get to segment it down.
So the focus is for you to actually compartmentalize that audience separate your fan base from your following. Everybody has a following, but everybody has a fan base too. So buried within your following is a small group of people that are dedicated to what you're into. It's also concentrating those people in one space. Now for you, you might be doing that on a podcast network, YouTube, Instagram, all these places, right? So mad you said, okay, I'm gonna put up a link.
that directs you to go to one place now and that's the only place this stuff is going to be. I'm not going to be on all these social networks again. I'm only going to be on one. And one is my free stuff and my paid stuff at the same time.
And the people that are successful is that, that's called funneling. So when they say, okay, so you can go to an Instagram page, and a lot of people don't use their funnels, but always use bad babies as a perfect example. Everybody knows, catch me outside, bad baby. You go to her Instagram page, she has anywhere between two and 10 photos on her page at all times, but she has 16 million followers. Because her link tree,
She's funneling. It's like, okay, I'm directing everybody to this to my only fans. I'm bringing everybody to my music or everybody to my, um, my music video, right? And then she's converting those people. So if she's making that monetization happen, that's what you have to do. We're spread too thin. Everybody's on life. I'm on Twitter. And they tell you, and I say never leave because
Once you've built up those platforms that have all of these, these users, that's just your audience. Now market your audience to where you want them to go. Don't continue to serve them. You have to, and everybody ain't coming. That's the thing that we got to get comfortable with. Like everybody ain't following me to fan base. It's cool though. I'm over there. But the irony is I have almost half as many followers on fan base as I do on Instagram. Like I got like 160,000 followers on Instagram. I got like 80, 85,000 followers on fan base.
And that's like, I don't even really post on there a lot, but I'm building a concentrated community. So for you or anybody out there, you just got to start monetized. Like monetization has to be the conversation that you have to have with people. And people are afraid to say that they want to pay for something. I say that the last time I was here though, David. I was like, I was like, me and you, this easy thing, me and you were to start a bakery today.
And we had to give away muffins for free. So we got to spend the cost of creating the muffins, but we got to give away for free every day to every single person that comes in the store until Keith Lee walks in there, miraculously out of nowhere and says, these are the best muffins ever. And we go viral and then we get all the money back from doing what we did, then we would go out of business before that happens.
Yes. You're not gonna make it. So you got a muffin, you got to sell it. If you got content, you got to sell your content. Everybody's not gonna buy it. But once you take that approach and leave the fame out of it or the visibility or whatever and say, okay, cool. When I saw this video about Kai, when he was talking to Speedy, he was like, I got like 8.5 million followers on Twitch.
And he's like, okay, cool. And he goes, I got like, how many subscribers? He goes, oh, I got like, I think he said like 50,000 or something like that. Painted 499. He's making 400 grand a month off his subscribers. 400,000, he's 21 years old.
And so what I say is all of the creators that were doing the TikTok dances that want the brand deals and want to hold up products, they're looking at this moment. Like, God, like, why is this 21 year old kid making $400,000 a month? Because he's focused his audience on one platform. He's giving them free content and he's giving them paid content. So you have 8.5 million, but less than
10% no less than 1% of your entire following on that platform is making you $400,000 a month. Okay. Okay. So I want to help some of the people, especially in, I'm sorry. Okay. Um, so
I think Isaac, he was talking about finding that tribe of people that are into what you're into. And that's kind of like the philosophy behind these pages. So walk me through that. So yeah, and I like how you said, funny enough, fan base. That's literally what it is. I tell people that all the time.
Um, you're building a fan base of people who like this one specific topic that you're talking about. So the idea is this, right? Let's say you're into, you're into sports highlights and you curated some of the best sports highlights as they happen on a day to day basis on this one place on this one platform that people can come and consume every single day. What I realized is with, um, these pages, it's not just these pages, but pages altogether, um, um, influencers, creators,
Um, what I realized is the most successful creators are the ones who can build this fan base. You can have the most followers in the world, but followers don't mean nothing. Followers don't mean nothing. If they're not a cult, like I like to say they have to follow you. Like it has to be like a cult like following. That is where it's made. Why do you think Kai's in that? For example, it makes somebody he makes. He has a cult like following.
The top creators, and this is where, I think this is where social media as a whole is going. It's going to, who can build the biggest platform of cult-like followers? Because once you build this platform, think about, is it Kylie Jenner or Kim Kardashian? I think she built a brand new brand on her first day launching it. It was just some Instagram posts. Made a million dollars. And that's because she has a cult-like following. I don't know why she has a cult-like, what she does.
But she has a cold like following. So having a cold like following, I think is so important going get to 24, 2025 and just the future of social media altogether. The question is, it's not who can have the most followers, but who can build the biggest fan base, literally, like the deepest connection with this community, exactly. Like Super Ray. I love Super Ray 14K. You know him? Yeah, we can't. Yeah. Yes. I he didn't have the followers that he had now a few months ago.
And then did you see Instagram did to him? No. Clapped him. All that crushes, that crushes engagement. He did a video about it. He shadow banned. Really? He was making, he was getting 50,000 followers a day. It was a, you can see a video. I posted a video and I watch him. Like I, and I, he got to 1.5 million and they put the brakes on his ass.
I'm telling you, I'm about to show you, I'm about to play you the audio or the clips you can hear it. And then you can see the video. And I did that on purpose because I wanted people to see that this is what they do to your ass. It's like they'll crush your engagement because now, because he was monetizing. This is what he was doing. He was having people DM him to take their videos and do the voiceovers over his videos. He was making a bunch of money. I'll cash up and all that. And they were like, this is what shot, he was like, this is what shadow man looks like. He said, they put my ass in the basement.
You know what's crazy? Is he? That's what Shadow Man looks like, nigga. You was going 30,000 followers a day. Let me get some put your ass in the basement.
Look at this engagement. Look how it went. Oh, wow. Look at his shit. Show this. Let me tell my brightness down. Hold on. Let me tell my brightness down so you can see it. Look how they flatline your boy. He was going good and they flatline him. That's crazy. Yo, here's what's crazy. They crushed him.
He worked for that though. I might have called him when he had, I don't know, 20,000 followers, something like that. But he's posting. 40 times a day. What? 40 posts a day.
Going crazy, but it's genius. He's taking normal content and putting hit. So first of all, it's no cost to production. My mind breaks down. It costs him nothing except a microphone and a computer to talk over. So he's doing voiceovers over all pre-existing content from any point in history.
He can go back to the 70s. He can go to the 80s. He can go to Africa. He can go to India where they just stick in their hands and all kind of food and swing it on the plate and be like, y'all nasty. If you wonder why, yo, yo, you got bubble goods. Right, exactly. So it's just, it's genius because there's no, it's no cost of production to do that. But he is the star of that content. And so now there's a value to that. And as soon as Instagram recognized, they were like,
Shut him down because he about because he about started because that 1.5 million people that's he probably think in a thousand two thousand a post So how do we trick the algorithm that like you know you let it just stop being lit you leave You leave you go to fan base. I look I just sit over here like this Y'all be here one day y'all y'all be up here what because
Because they do that on purpose. Remember when you were talking at first, you were saying the slot machine type. So TikTok does that. Meaning they'll take one of your posts and say, oh yeah, give him five million views on that. And in the next 40, you're gonna get 2000. But you'll keep playing. You'll keep throwing them quarters in there. And then they'll let, because of that one time you hit. And then it's like, oh, I got another one. And then it's like, and then you're in the basement again. But that's the dopamine.
It's like, to the point that I guarantee you, they have it down to a science for each person. They say, after 25 posts, we lose this user. So on the 24th post, make them go viral again. You gotta think about the psychology and science of it. They probably have a profile on every user on that platform, or when they come and when they leave. So it's like, oh yeah, this user, every 100 posts, if they don't see anything, any change by 100, they'll leave. So on 99, give them that 500,000 views.
And then they tap out. Hmm. Have you ever watched my mic? Have you ever watched the social dilemma? Yes. That movie is really, really good. And it kind of brings on. You just made me think about it. I never thought about like that, but I never thought about like that, but that's a very valid point.
Um, because the commonality with like all the pages and stuff that we we've ran, um, there's always that flat line point. It's always that flat line point. But what I realized is it always comes back because it keep on going, keep on going, keep on going. But that's the sad part about social media as a whole is we don't own these platforms. They can do whatever they want with it.
And I would say that's probably one of the cons with it. You know why they flatline you though, right? Well, okay, so that I'm telling this the game because what, so real estate, advertising is built off real estate, digital real estate. So if you post a video that gets a million views and then you post another video that gets a million views, you'll probably, you probably won't post as much.
Right? But if you post a video, you get some million views and you got to post 25 more videos before you get a little bit more engagement, you just gave the platform more real estate to put ads in between. You see what I'm saying? That's why they want you to, that's why they tell you, oh, to trick the algorithm, keep posting. Now we need content to run ads in between. So you're feeding a machine that's placing advertising in between everything that you do.
and make it so they're gonna get their money back. So we're gonna give you the two million video but we're gonna get our money back tenfold because you're gonna spend the next 40 videos trying to go viral and they're gonna be ads in between all of that. So the trick is to keep posting though. I mean the trick is to extract that core audience and monetize that.
So for example, case in point, to prove your point, me and your podcast got 4 million views on my page. My post right after got 400k views, keep in mind, like this is more than what I normally get. Every single post after that didn't even pass 100k views. And I say that to say, kind of like you said, they're probably just gonna.
I'm thinking in my head, yo, I just, I'm lit, two pulls back to back. I'm gonna keep on doing this. I'm gonna keep on doing this. And you kind of have that feeling that dope with me here to get like, yo, I want this to happen again. So you keep on doing, you keep on pushing, keep on pushing, looking forward to that one post that's gonna go off again.
But every one of those got to add in between it. Yeah. Somebody see somebody's feet and they're making a punch of money off that. So even that, so even that hundred thousand views, even they make, even they make a few pennies and cents, but collectively off a billion people. Oh yeah, we're only going to make 35, 45 cents off that one post. But when you're doing it with billions of people 24 hours a day, seven days a week, it's cash money. It's numbers. It's all numbers. Talk to me about the white side.
What's going on? All I know is black Instagram and black. That's all I know. But what about other cultures in their relationship with social media? Is it the same? I don't think so. No, it isn't. Well, yes, yes and no.
Yes it is, it is the exact same because there are people that love sports highlights and they're doing that. The only issue that I've seen is the inequity between black creators and white creators because of advertising. Meaning, if I'm selling Welch's or Perrier, I can't have the most famous people on my platform can't be just all black people.
I have to have because, again, I say, unfortunately, in this country, things built by white people are naturally perceived for all people. So if it's a McDonald's commercial with a white family and white kids and they go to McDonald's, that's for white people, Latino people, Asian people, black people, it doesn't matter. It's just broad. But if I have a McDonald's commercial and I got 10 McDonald's commercials and everybody's black,
and white folks ain't gonna be by McDonald's, dawg. So it did that for the blacks. Yeah, they do that. And to the point that they'll change the music to some hip-hop with record scratches in it, trick or trick or come to McDonald's. Right, yeah. You're not walking like that. Yeah, you're on the side and all that kind of stuff. I was watching this high score documentary on Netflix about the video game industry, because that's when I started talking about Jerry Lawson.
They were talking yesterday was about Sega and how they wanted to make Sega cooler because Nintendo was for kids. So they targeted Sega and made it for like 12, 13 and up with the Genesis, right? Because it was a 16 minute console and Nintendo was eight. They made a 16 bit and then.
It was like commercials like Black women, backgrounds, things like Sega. I'm like, and I was saying like they cannot, you cannot market or promote anything without the assistance of Black people. Like you can't do it, but it behooves a platform like TikTok to have very, very famous white creators. And I proved this point, if you look at the top 100 creators on TikTok, there are probably eight Black people. Everybody that is white is just a normal human being.
that has created content like a Charlie Demilia or a Zack King that people love. The black people are like Will Smith, the rock. But you gotta be that. Like, look at the comparison. You gotta be a 20 year, I went to a WWE superstar to mega star actor to have the equivalent of some young white kid to get the same amount of views because they need those views to sell Dunkin' Coffee. So it's a complete inequity. It's like, do you think she sucked it down purpose? Yeah.
They don't want that, yeah, they're not gonna let, bruh, because naturally, okay, so put it like this. In all other areas, when we really think about things in a perspective of comedy or sports, typically, or arts, the arts, in general, creative spaces, black people are usually the most popular people.
Right? It's like Beyonce, LeBron, Michael, Kobe, Kevin Hart, Dave Chappelle, like the super, you know, super huge. So they're housed even on Instagram. The most famous people on Instagram are typically in the top 100. A lot of them are black people. But as soon as you get a TikTok, it's like,
Yeah, it's white as it can get. And then it's like, you know, and then it's Dave Chappelle and Jason Derulo, I mean, Jason Derulo, Kevin Hart, The Rock, Coby Lane, Drew Ski, those are the couple that break through Drew Ski. There's no black women at all, like in the top 100 TikTok. There's no black women in the top 100 TikTok at all.
God, this is interesting. When you study it, it's like, because it's like, that's how they make their money. See, like 97% of Facebook's revenue comes from advertising. So they can't have the most famous, everybody just can't be black and famous on the platform. They just can't. You know what I'm saying? Because it's a different, it's a different set. But in the NBA, it's like, okay, cool. It's like,
the athletes in it like i get okay but i guess i'm pretty sure from uh... from a marketing perspective
the Joker jerseys, and you know what I'm saying? They love having those guys. He's a great player, phenomenal. But from an advertising perspective, it's amazing because it's like, we got a white face that we can put dollars behind, right? You know what I'm saying? Those are the things that I'm talking about. When you have those, when you have Wayne Gretzky's, oh yeah, we love it. It's out of here. What was the joke in?
the basketball player. Joke him. Jokech. Jokech in Utah. Because you know, we had, we had no white NBA stars in a bit. Him and what's the guy from Dallas? Luca. Luca. Luca Dodge-ing. I don't know. They love it now. Yeah, they love it. But they're taking nothing away from their talent. It's just great marketing. It's like, we can't have like John Marin. It's like, no, we can't.
Yeah, we got John O'Ran out there doing the gritty.
We gotta call her. We gotta call her. We gotta know it. All right, well, before we bring this caller on, guys, we are gonna start taking your calls live. So if you wanna join this conversation, if you have a question, you want this free smoke, go ahead, text your question to the number on the screen with your name and your Instagram, and we will bring you on live. But let's go ahead and get to this first caller. True, you are on live, free smoke with David and friends. What's happening?
Hey, hey, hey guys. Thank you. Quick question. What are your thoughts on actually owning a server and like bundling that for audience to a website that's on that server? Not saying to leave these other platforms to understand the importance of being there, but just building your own in the process. Not the server. Basically, basically a website. Basically, basically your own website, correct?
Yeah, it's a place that your website actually live. So I say that's doable, but it's not scalable. And what I mean is I built, so.
I want people, the reason that I think Kim Kardashian's Instagram page is worth more than her website. And it's only because she's there, plus she's there with other people that are there for a lot of different other things. So think of a place where everybody can, everybody's had the ability to build websites for years. You can build a website with whatever you are.com and funnel people directly to that website. The problem is is that
what variety of content or information or entertainment are you giving people? Because once they see everything that they've seen, they leave. That's kind of the hiccup with like Patreon and OnlyFans. It's like they're similar. It's like once I've seen the nudity or the one person's content that they put behind the paywall, I leave. So it's not necessarily scalable. It's not really that. When you build a community, I call them like malls. Like a social media mall is better than the stand on those store.
If I have the Isaac K, I'm gonna have the Ike store and it's just on the corner and all I'm selling is Ike. Cool. I'm gonna have, I'm gonna have customers, but after Ike store, the David store, your store, the Beyonce store, the Lakers store, the Kevin Hart store, the video game, all of them together where it's all that foot traffic. So basically social media platforms are an enormous amount of foot traffic for varying interests. So the likelihood that other people will discover you by walking through that mall as opposed to you just being out on the corner.
Yeah, it does what I basically hear him then is like say where the players are Don't make people have to come and find you like you say in that arena and you just keep yourself relevant in that space Keep putting out quality content and then you get yourself the things like you're there But don't leave that space to go build your own because you probably won't be successful or be able to scale it in short
Yeah, that's what fan base is a combination of both. So fan base, you can have followers and subscribers on the same profile. So you can put all your free stuff and everybody can post their free stuff and move around. But then the people that want to have that niche content, then they can subscribe to you for that. That's the reason why I built the platform and the way that I built it, because it just gives you an opportunity to have the best of both worlds.
all the mall traffic you want, but then that one store where you can sell your stuff, you can pull from that and you can pull from everybody else's audience too and still have that foot traffic. Right, so if you're educating someone or you're putting out educational type of content, do you think like, okay, yes, which will perform content on all of these platforms, but fan base is a better space, then I guess Patreon or a website or a new thing, right?
absolutely absolutely absolutely because we give there's more tools available there's not content suppression we're scaling the platform so that it's based off engagement I tell everybody never leave any social media platform that you're on don't leave tick to
Don't leave Instagram, don't leave ex, don't leave none of those places. You continued it to engage on those places, but then start to drive those audiences to where you want them to go to another social community that they're gonna wind up staying. So, because what you don't want is you don't want people to come there and leave. You want people to come there and stay and then it's like, oh, we here kicking it already. And oh, she just posted something. She just posted a new educational piece of content. They watch her content and then they go right back to living their life the way that they live their life. And then that cycle repeats over and over again.
Thank you. Thank you. Those are my questions, but I appreciate that. Absolutely. Are you good on social media? I'm decent with social media. Like I know the information. I spend more time executing for other people than I do for myself. And I believe that that's always been my pick up. And that's mainly because like that's my profession. I'm a project manager full time. I work with other companies to take those tedious paths off of their hands.
And so when it comes to social media, sometimes I'm not automating or I'm not creating as much content as I should. But when it comes to like how it works, what to do to scale it, I know that. I know that and I'm back to that. Good, good. All right. Good stuff. That's what we're calling in. Thanks. Enjoy the rest of your day.
You too. All right, so what I'm hearing now is we really need to figure out how to get people to fall in love with us, how to get people to, and obviously guiding you to correct path. They love you already. They're already there.
Yeah, but there still has to be some sort of strategy on 100%. How do we get people? How do I get someone who's stumbling on my page or seeing me for the first time? How do I? All right, look, I got a question for you. What is the future hold for your business? If you ask nine experts, you'll get 10 different answers. For instance, are we going into a bull market or a bear market? Are rates falling? Are they rising? Inflation is an up or down? Can somebody please an event
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to get somebody to say, hey, I'm about to go do a live room on Facebook. Come on, follow me. It doesn't move that fast. Well, where is, but my point is, is Facebook, where it's popping? Is Facebook the lady? I'm about to do a live room on fan base. Follow me all. Right. So we had a lot of people create
accounts like 100,000 users, maybe 150,000 users in the past two months, and the clubhouse made a change to the way that the app functions. So capitalizing on the way that, like giving people the things that they want, like the environment that they want, like if they love audio, like for you, it's like, I think there's a whole segment of audio that you're probably not using.
Like are you on X spaces or you do spaces? And see the thing about that, what's important about that is, and that's even more advantageous because it only requires one of the senses and not two.
So I can listen to you in cook food, watch the game. I can be playing call duty listening to what you're saying. So you're freeing yourself so people, that's the gem of audio that people haven't realized. It's just like radio. It's just like podcasting. I don't, it doesn't require anything. The visual component requires people to fuck. I can't, if this conversation was going on right now and it was playing through my car, through an audio app that I just had sitting up, this is great, because I can drive.
I'm a because we have a lot of truck drivers that use audio. We have a lot of people that work. We have a lot of people that work in like Amazon factories like the dudes. They go on these dudes in Memphis. They work at the Amazon distribution center put on headphones all day and just talk on the audio rooms because they can still do their job.
but still engage in conversation and talk. And it makes the time go by a lot of fat. Imagine being at your job and be like, I get an audio room, just kick with a bunch of strangers and talk about BS all day. But I look at it, I'm like, man, we've been in this room for a while. I'm about to get all work. So I think that you have to also think of emerging technologies or where people are going. So I say, when we said Facebook, I was like, well, Facebook is not even aware of that. It's Facebook is for all people. It's over for that. It's the older. That's what people are going to talk about.
Politics and they're gonna reminisce over past relationships and try to rekindle with a high school sweetheart But it's not where the culture is you know saying and there's it and there's a and again There's a distinct difference between he you're you're 22, right?
So when I say, when I see someone that's 20, 22 years old, when I was your age, we were excited to be able to store our photos on a website that people could go see like a my space page or a Facebook page. Now all you don't care about all the photos in your phone, you know, there's no sentimental value just placing your memories on a website. Yeah.
So that's what, that's why I'm primarily with Facebook was so popular. It's like, oh, I got my friends and I'm getting to see you on the wall and they're getting married and I don't want to be cares about that stuff no more. Now people want to be in. Now we've gone past that to entertain it. Yes. It's channel surfing. My question. Oh, first off, we got a shout out to Super Chats, all the people that show love who we got now to talk to me.
All right, all right y'all, first and foremost, I missed the MySpace page. Oh, well, you got your little music playing. But don't do the top friends part, because then that just gets you in trouble. You crazy, bro. You need to intentionally let somebody know you no longer in my top speed. That was equivalent to an unfollow today. Put all your sneaky links in your top eight.
But first, not yet. Thank you so much, guys. First and foremost, thank you so much for all the super chats that you guys are dropping. If you are loving the information that is being given to y'all, go ahead and drop a super chat because it's not just going to this podcast, but it is going to help David and all his friends go to schools within the inner city of Atlanta and teach them about entrepreneurship, teach them about other ways other than traditional education that we know.
Right? So, now Yada, thank you so much for dropping that amazing $10 Super Chat. Hold on one second. Put it back up there. What'd you decide? What was that? I kind of next to her name.
Oh, oh, so she's a member. She's a member. So the, so I was able to actually create members on there. It looks like a little star. You know, you're not, you're not realizing because he remember earlier he was saying that looks like the gold verification. But I created the colors.
Okay. And the longer someone's a member, the more it changes. So I'll be able to see how many people just, you know, like if someone's commenting, oh, you've been here for a month. Somebody else, they might have been here for six months and they got a whole nother color. And it automatically changes. I don't know. Y'all can see them go. Y'all can't see them go verification badges, but fan base had that we had them go badges first. What is the gold?
So the gold badge on a fan base is basically people that invested. Matter of fact, you have a gold one, I think. I'm pretty sure you have a gold badge. I think you have a gold badge, but it's for people that work for the company.
So high-level employees and then people that invested early around. There's two other ways that you can get a gold verification badge, but I'm not telling people because nobody's done it yet. It's like a game. When Sonic crosses that threshold, they'll be like, oh, you've done X? Cool. And then you'll get the gold. So YouTube, what they allowed is to create loyalty badges. So I created those? You got it.
And the longer they're there, it signifies you're a tenure. And once you've been there, I think like a year, you get the little multi-color social proof guide. So it also depends on what level you join in at, too. Yeah. Well, no, no, no, no, no. The badges just determine how long. So you'll get the loyalty badge no matter what, no matter what thing. It didn't change us with your tenure.
So, but shots, yo, first off, join, join, get a little, get a little bed, yo, get a little, you could be a social supporter for $4.99 and we take the, guys, you guys are not helping me buy steak, okay? Pile Lamborghini. Yeah, or get a Lamborghini, okay? You are wild. We are so heavy into the schools. Actually, I was supposed to go to ACCA today and speak with the kids. I don't, I asked for no money or nothing.
But what the kids don't know is I'm taking the money that you all give in your membership badges, whether it's $4.99 and $9.99, $24.99, whatever you decide to be a member in. We're giving you additional content throughout the week, but also we're taking the money and investing in youth entrepreneurs. It's very, very important that we invest in our youth. So whether you give a super badge, you join as a member,
You are putting a seat in the ground, and today, today, you might be saying, oh, I'm giving $20, $30, but I'm telling you, that seat is going in the ground, and it will grow on good ground, and don't ask me how it works, but it works the way it works, if you give, it starts to come back.
What? I don't know. I don't know how the law works. I just know that it works. Manifesting? Come on, manifestation. All right, y'all. But thank you so much. Thank you so much. We're going to run down these bad boys really quick. Marcia Ray, thank you so much for your $20 Super Chat. We appreciate you. Truly. Thank you so much for your $4.99 Super Chat. And braids by Joya. Thank you so much for your $9.99 Super Chat, y'all.
Once again, this isn't going on us. Do it for the kids. Do it for the church. All right. So I have a question. Talk to me. Question. So can you tell me a little bit about fanbase? Is it for people who want to... Is it like...
a live platform, is it for static post videos? It's for everything. So we got six, we got, we definitely gonna hang out, we definitely gonna connect. So there's six verticals to post on the platform. So we got... Did you drop some? I don't want you to be bad. What did you drop?
Wing sauce. It's leather, man. Little water to come up. Yeah. But we got posts, stories, live. Flix was a short-form video, audio rooms, and then plus, which is like YouTube. Yeah. So you can post up to two hours worth of content like a movie and put it behind a paywall.
So I wanted to create a multiverse of social media where people could utilize the platform and then be in any part of it. So these are the audio rooms where people are having conversations right now. And then Flix is where you're able to look at short-form video content, like TikTok, and scroll these images and have that. And then there's long form, so it's all mixed in together. And it's just limitless. Can you show me what's behind a paywall? What's an example of something that's behind a paywall? It depends on the person.
It could be one of the user's posts like videography content. He shows you how to set up your camera and get the best sound for whatever. So Jefferson. So he'll, I'll show you Jefferson Lewis, shout out to Jefferson Lewis to me. I don't know. He's a stunt man. Jefferson Lewis is like, he's out of control. He'd be doing stunts and videography and all that kind of stuff.
Yeah, that's behind the table. That's behind the table. So it looks like that. And then you can unlock one of these, you can unlock one of these by using this virtual currency we call love, or you can subscribe and open everything. So here's the thing about it. If you've seen this, this and this,
Oh, I'm letting it load. And then that, I invented that. No other app did that before where you can subscribe. It's going to pop up where you double click and pay for something. No app did that before families. Oh, you don't want me to. So you see, yeah, they got that from me. And the reason why I think that that's cool is because I'm demystifying the fact that none of these platforms are coming up with any great ideas. They're just looking at what the cool people doing and they take them.
And so that's why I'm like, there's so many things that we're going to do in audio. I'm going to show you something we're going to do in audio that I showed Ryan from The Gathering Spot yesterday. And we're about to start doing the audio. And I'm like, yeah, because I know they're going to steal it. As soon as I put that, they're going to steal it. And I'm like, oh, it's cool. But it's cool though, because I'm doing this with like, I'm not saying I'm not doing it with no money, but I'm not doing it with.
a hundred million dollars or two billion. I'm doing this with collectively raising 10 million over about three, four year period. So, so question. Yeah. What kind of, um, to share the creator of it, what kind of posts is your algorithm favor? We're built. We're building that right now because it's, it's wide. Like the algorithm has to learn. Yeah. We have a learning and right now the algorithm is only on
Flix videos, which is like our version of short form video. It's not on all the pieces of content. That's the thing about capitals. There's so much that we want to do, and there's so much that we're doing. But when we raise that capital, we'll be able to just iterate and build. Because we're bringing live streaming on Fanbase Plus or video games. So gamers will be able to gain. We're taking audio to web. So on Fanbase, audio on web will be here in two weeks. So that means any audio conversation that happens, you can just send a link and you can listen to it without having to download that.
So you just be able to just check it out. And then if you want, if you want to speak, or if you want to, um, uh, type in the chat, you have to download the app, but you can just listen to it. So you'll be able to listen to any conversation that you're having. So it's going to, it's going to expand. I'm looking at audio rooms that have millions of people in them in the future as opposed to the max about 4,000, 5,000 people because of the app or how many the app can contain, but on the web, it's limitless.
This guy never ceases to amaze me. We gonna holler? We gonna own the future. Let's do it. What do you got? All right, we have a caller, Ebony, you are on live free smoke with David and his friends. What's up Ebony? Hey, how you doing? Thank you so much for the opportunity to answer a question. What you got?
So my question concerns my own viral moment. I just recently went viral, but Instagram will not allow me to monetize anything. It's not saying that I'm ineligible. So I wanted to know what's the best way to funnel my followers to a new platform or to my own website. So something that I tell people all the time is, a calming misconception that people have is
YouTube pays you based off of your viewership. I don't think TikTok ducks either. But Instagram, you don't make your money off of the Instagram platform. If you're trying to make money from Instagram platform, you just like kiss that goodbye, I'll be honest. You want to make money off the people on the Instagram platform.
That's where people constantly misconceptualize Instagram. So you want to figure out a way that you can pull these people off of one post. So for example, I don't know what it is that you're selling. I don't know what it is that you're offering. But one way that you can do this is having a many to automation sequence. So hey, so for example, we just had this post go viral with us. And I don't think I was on that exact post, but on my next post.
I said, hey, comment IG, and I'm going to send you a blueprint for free. And every single person that comments IG, I'm basically sending them a link directly to whatever it is that I'm offering and selling. So what that will look like for you is you will first sign up for many chat, connect it with your Instagram, and then moving forward from this point on out. Anything that you're promoting and posting, I'm assuming that if you're looking to make money from it, I'm assuming you're selling a product or service. I'm assuming is that correct?
No, I'm not someone to service. So I'm an actress and I just do funny things online and something I did went viral. So I'm thinking about putting more production into the idea and building merch around the character that I created on her.
God, well Instagram probably be a really good place for building that audience of people will ask for monetizing straight from the video itself in the viewership. Your best bet, in my personal opinion, will probably be YouTube and TikTok. TikTok just rolled out this new feature where it's called TikTok, monetization of TikTok Creator, something like that.
Yeah, TikTok Shop is one, but there's another thing they drop. It's a creator. It's like a creator. Fun thing. Yeah, it's a creator space where they monetize. They give you, you get about two to four cents per thousand views on TikTok. Like two to four cents per thousand views. But I'm gonna tell you what, there's other ways to monetize.
TikTok is the best place right now to monetize from views and also from outside. There's a creator on there that's a lawyer. She used to be a lawyer, but now she created an Amazon storefront.
And so her videos get millions and millions of views and then people visit her storefront and then buy products off her storefront and then she gets a commission off that. So she's making like three, four hundred thousand a year just off the commissions from the products that she's selling on Amazon, getting pieces.
but her her content is phenomenal. She's got really good style, like her style is amazing. So people trust her. So she's built a, she's funny, but she built a community of trust. So it's like, I trust, and she'll wear the outfit and try it on and be like, I'm gonna go buy that. And she'll put the links to all the things that she has. And then she has her own couple boutiques as well. And then she has Amazon. So then she's just making, she's just forming all that based off the content. So for you, if you're trying to monetize
I wouldn't put any more into the production value of your content. I don't think that should be an expense that you should do. I think you can be funny with 24 frames per second, 4K on the iPhone. That's all you really need. At Editing Software, you can get CapCut.
You know and and and make you know dope content of cap cut you can use a eye for a lot of a lot of different things and stuff like that so less is more i think when it comes to the content space is just if you're going to be funny the comedian then you gotta find how can i take that that funny content and then create a community of people i want to pay to say to see me take that character to another level.
And if you put production content, production value to that content, charge for that content as opposed to just, you know, spending your wheels on IG. You're not going to, IG got rid of the, they got rid of their real bonuses. Like if you built your, if you were trying to make money on real bonuses, some days it's gone. I think what I will say is, I think I could be completely wrong. After realizing that you've probably seen this, all these social media platforms, they copy each other. So my thought process is, I don't know when, I don't know how, I don't know what it will look like.
but TikTok copied YouTube in terms of making money from videos before you couldn't get paid from TikTok, like the viewers. I think that Instagram is gonna come out with something where they can pay for viewers just so they can compete. They had it, and they took it away. The real bonus is right, but I'm saying so. Even long form video, that's why country ain't left. Really? Because they stopped paying for the long form video. Really? That's why he's only on Facebook and he's already on YouTube. I didn't know that. So get this.
We did a video, we did a little skip thing, right? And goes crazy on Instagram, really goes crazy on Facebook. On my Facebook page, I looked yesterday, actually, and I made $3,900 off of that video. Really? Now, it's going crazy on Instagram. And I can see that these pages are so excited that they got so much popularity on their Instagram page. And I'm like,
Forget that. Um, everything that I do, I'm putting it on Facebook. Cause Facebook paid me for this thing. Yeah. Country Wayne is going crazy and on Facebook long form conversation. Then I'm going on Facebook. I'm looking at it from a different eye and all of the stuff that I watch, like I'll follow myself on Facebook watching like UFC fights or the guy. What's it called? It's like a,
It's like a gold digger prank. The guy is talking to this girl. She's not giving him no play. And he's like, oh, all right, cool. And it hits a little bippy on his Lamborghini truck. And she's like, hold on.
And then they got a camera in the car and then having a conversation in the car. But I'm watching because it's something happening with a whole bunch of anticipation that just keeps me on longer. That's why you see these Facebook videos where they're like, yo, look, look what's going to happen. What's going to happen when I mix this and this and I put some Coke in it. Okay, guys, I'm going to mix it. I'm going to mix it. All right. Let me open a bottle of Coke.
Oh, that was strong. The coke is strong. I'm telling you, we're going to pour it in here and it's going to be some sort of explosion. I'm just waiting. You've watched it for 12 minutes and they still haven't poured the coke on the mustard to make whatever is going to happen. And then I'm realizing, yo, they keep me here.
But they're only keeping me here because every minute on there, it's more and more money. And if we can build the anticipation, so that's why me, Donnie Earnestine, we sat down and we said, oh, we're gonna do these skits where there's a point to it and there's a conversation to it, but we have to keep you on for a little bit. So I'm like, I'm just looking at the landscape from a different perspective. I'm sorry, whoever that was, I need you to not,
be reactionary when it comes to social media. Like, we want to do something great and we think that once we get popular, a bunch of a lot of people see it, oh, we let all our money problems are over and it don't work like that.
You have to anticipate this. You have to look at it. The only reason I post on social media is because I need to listen family. Everything's getting smarter and smarter. Every device will use smarter and more connected smartwatches. Wi-Fi enabled LED light bulbs. My doorbell is smarter than me.
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That's the only, not for popularity, not for views, not because, listen, as we build out these skits on Facebook, it's just longer form content which shows my range of media production, podcasting skits. So when I do this podcast summit, you have to come because I figured out the game, but I'm monetizing off of what I've done. I need you to see the game like that and stop just making videos because we want people to like what we have to say.
What's up? Are you also posting your, since you're seeing that you're generating revenue from these Facebook videos, are you also posting your videos on YouTube and Facebook now, or you're just, you're pushing them over to YouTube? I'm gonna tell you what happened, bro. Let me tell you what happened. And hold on, okay. I gotta go, Instagram, just come to YouTube, y'all, just gotta go. What it happened was... Let me show you this, bro. This is wild. What it happened was... This is wild to me. So, no. So he posted on Facebook,
I didn't think it was going to go like that. It goes crazy, right? So somebody sent me, and every day somebody sent me another person that posted the video, but this kid, oh, I got to find this group chat. Me, Donnie, and Ernestine are in this group chat. Here we go. And somebody sent me this Instagram page.
And the Instagram page is a YouTube page. Somebody made the caption, a $700 bill, a birthday, and some delusional women. Hashtag birthday dinner. Gaslighting. This kid started this channel February 9th, 2023. He has 1.345 million views. He has 1.3 million views on the YouTube channel. He remixed our video.
The video on his page has almost 1.4 million views. Wow. He has 5,000 subscribers. He took something that he saw going viral on Facebook and Instagram, uploaded on YouTube. That video made this man a few thousand dollars and made his page. Yeah. Incredible. Didn't go to your pocket. Same room by alert.
They charging full 5,000 a post. The only challenge I can put on my, I wouldn't put on my YouTube kit because it doesn't fit in my YouTube channel. Yeah, right. But it's, but somebody was smart enough to see something and say, yo, I'm going to put it on my channel and they went crazy. So to answer the point, you don't post your podcast on Facebook. Yeah, I post my podcast every so like the full, like the full podcast episode. You have X amount of views on YouTube and then you have X amount of views on this episode on Facebook as well.
Yeah, I mean, we do it, but it hasn't caught on Facebook. I don't think Facebook is the platform where people sit there and watch a long podcast. Yeah, yeah, yeah, yeah, yeah. That's interesting. I didn't know Facebook was paying people to post content. Oh, yeah, they pay for video. Facebook, Facebook, Facebook has been paying for videos the whole time. But that's that but that's that but that's
That's gonna, they're trying to stay relevant because that's what they can, they're trying to do that. They're trying to be the place where the young people are. Yeah, that reminds me, I think Facebook was at one point, and this could also be a play for fan base, not gonna walk. And you'll see kick doing it as well. You probably get where I'm going with this, but they were paying gamers exclusivity contracts where you have to stream here. Oh, no, I didn't, look, somebody that I'm like, listen, I'm not gonna say no names. That's one of your lists? No, I'm not gonna say no names, but,
I said that, I said that Casa Nye is going to be a billionaire within five years. And people look at me like I'm crazy. I'm like, all right. And I just, I keep hearing rumblings of nine figure deals to be exclusive to a platform. Like like nine figure deals, like not, not the low nine figures. Like me and nine figure deals, just a stream for like four or five years.
So in my point is like these subscriptions, that's what I keep saying. I just sit back like people don't, they don't understand that. I couldn't see customized video and not duplicate that, even as a rapper. Like if you're a rapper right now, if you don't have subscribers as a rapper,
You don't understand the advantage that that gives you. That gives you leverage over your label. That gives you leverage over any negotiation that you have because you have your fan base that's paying you. So if you're in a shitty publishing deal, if you're in a shitty record deal, I'm sorry. If you're in a bad record deal, I'm sorry. You're in a not so favorable record deal when your deal is up.
That's a whole different conversation because you can come to the table like, well, I'm making 1.7 million a year off my subscribers. So my new recording contract is going to have to be a $20 million deal. Or you're an athlete, you know what I'm saying? Or you're an actor, you know what I'm saying? Like, like, see, I'm going to say this, the days of canceling people are about to be over. In 10 years, you ain't going to be able to cancel nobody.
because they gonna have their fan base. So you can, whatever happened to John as a major, it's cool. Okay, cool, Disney fire me. I'm about to put out 10 movies on my own platform and have my own subscribers. And I don't need Disney Marvel.
I just, I just produced my own kind of, you ain't gonna be, so you ain't gonna be able to cancel people like, it's like, nah, you can't cancel people like that. You can't take the culture it's about to be over. Oh yeah, it's gonna be over. You're not gonna be able to, when it comes to corporations, they're not gonna care. These kids don't care? Yeah. You can't cancel Kanye. You can't cancel him. Yeah. If he says I'm gonna just build a Yeezy factory in North Georgia and sell Yeezy's directly, I don't, he don't need it. Like, that's what they're, that's my point is like direct against sooner is the future. It's like, we gonna be past that.
So we've got to start building our influence. Yes, we all agree. First off, can we take a tour real quick? Cause I just want to argue, well, Isaac for a minute. Uh, when it comes to the content that's being pushed, we're going to make it a quick black thing real quick. The content that's being, um, that's being developed from African Americans.
Specifically, and it seems like most of the content that we create are in a relationship space. What are your thoughts? Yeah, of course. It's engagement. Anything that gets people in their feelings, politics, anything that creates a visceral reaction to a person is going to generate views. If you're just trying to be funny, that's one thing. But as soon as you say, here comes some bitter black women,
Like I told you, as soon as your wife said, I got a husband, if you ain't got no, I said, that's what, that's what, that and Donnie, her reaction, that's what made it go viral, because it created that energy. That at first it was like, you know, it's normal, okay, it felt a little skittish, but then it got real when it said, I don't know about y'all, but this is my husband. And for those of you that don't have husbands,
That's that that that iron side We start going off in the head like Like big and mad so as as you're creating this platform It's almost like even I know you don't like it. You still have to encourage it
Well, I mean conflict, so entertainment, information, conflict, and attention. Those four things are the cornerstones of engagement. And so if you're creating content, it has to be that. And I get pretty good at it. I get pretty good at it myself. I know when I'm going to say something. And a lot of times, there's truth to what I'm saying, but I say it in a way. I argue a prime example.
Perfect example. There's a video that I did about this guy named Jerry Lawson, who's the guy that invented video game cartridges. Black dude, I don't know if you saw it. So Black dude, this is why I made this video because I black, did you know that a black man in Silicon Valley in the mid 70s was the person that invented video game cartridges? So the reason that we have Atari, Nintendo, Sega was a black guy.
There's Jerry Lawson, right? And the reason why I said that is I did, I did EYL, the end of last year. And there was an announcement that a woman named Sarah Bond became the first black president of Xbox. Real quick side note, okay? I should have been in that post. I think you made a post like, yo, thanks to all the platforms, EYL and something else. And I'm like,
I enjoy asking little viral moments. No, you did not. You did it. But I'm not the person to say, Isaac, why don't you tag me? You just said it. I didn't never said of you to just talk about it. No, we had some. We had to know the. No, I think, I think at the time, I don't know. Hold on. Yes, I was looking at it because you shout out like black enterprise or something. No, I would say it was. It's Rowan Martin. Yes. It's Charlemagne, Ebro, and EYL.
There was somebody else around the world.
But the reason was, and I'm going to tell you the reason why. I'm going to tell you the reason why I use those individuals is because it's not that you wouldn't do it. It's that they have been overwhelmingly supportive of lending the platform to help fan base raise capital. They've been like, oh, you need to come on and talk about it. Like, yo, I'm trying to meet a goal. And they're like, yo, you can come on whenever you want to do that. Like, you know, like Charlemagne mission. How many times have you been on your YL?
three. And I've done all the big three. I did, I did, um, I did EYL. I did invest this and I did market Monday. They were like, you did the Holy Grail. Like I was like, you were the first people to do all three. Like, I was like, like, I appreciate that.
I can feel it. I can feel it. And I've done Frank C's radio showing multiples. I did the like I did the breakfast club like. Where's that? Where's that? Where's the post? You know, at the end of the year, I deleted all my posts and then, you know, restart. So I probably aren't. But but for a half your page is clips from that. And we had a really, really great conversation. It was amazing. And I think I saw more conversation about fan base around that time.
Yeah, but I don't think I was right. I don't think I was I don't think I was raising capital at that point though I can't remember I was no I was because you invested that I invested that day. Yeah, you did you did I could have got a I could have got a tag. Yeah, no, I know I know it but but but also but you know so funny though is like
The conversation that we had after that, even like being in this, it's like, I know when I'm around people in environments that are masters at a craft, and this is a mastery.
And so my point is like every time I come over here, I'm like, yo, this is a well oiled machine of mastery when it comes to creating content. There's a lot of value in that. It's like when I walk, it's like when I go into the gathering spot and I know like they're going to have the vice president there and it's a mastery of like building community and things like that. Like I know that people have EYL as a mastery of financial literacy. Like, but this is like, because you don't see this, this is like, there's a lot of thought.
There's a lot of thought and preparation to win into this. That's what I mean. So that's that little model I kind of made up for. No, there's a lot of thought and preparation for that. But the point that I said about the post that I made about Sarah Bond was because so what she's the first black woman present of Xbox and I said that in my post because I knew that that was going to create a reaction.
to some black women. And I said, then, so what I do is I create the moment that creates the thing, and then I take you down the educational rabbit hole, and when you get to the bottom, you're like, oh, so you're saying, who cares that she's the black president of Xbox, because this black guy named Jerry Lawson invented a video game cartridge that gave the ability for Nintendo, Atari, and all of them to exist. So when you do your research, we shouldn't be excited to be accepted in spaces that we probably invented in the first place.
So why is that? Why is her being the first black president Xbox when a black guy basically invented everything that Xbox was built off of? Right. So are you saying a formula to becoming a person that people truly follow is you have to ruffle some feathers? Yeah. You have to be opinionated and you have to create that. Like Charleston White.
100% Jason Lee 100% like these the shade rooms the ball alerts they create those Tasha K's they they create these I mean Steven a Smith Skip Bayless any any any adversarial opinionated person
that has those types of things. I mean, that's the whole Cat Williams interview was, it was just like, it gets people in their field. I told you, I don't live in my feelings. My life, I don't live, it's literally like a mastery, meaning it took me years to get to the point that I recognize that people live their lives through their feelings. So when people say things on the internet, because I made a post the other day about, what's the post that I made, I'm gonna read it to you. And this had me cracking up.
And I thought this was funny. This young woman hit me. The post that I made the other day, it says as follows. A lot of you don't want to be in relationships. You just want to be seen at events, on trips, insinuating relationships for social media. Duze out here is tour guides, chauffeurs, and cameramen. If you don't get your dignity back, boy, that was my post, right? So I knew immediately, so by saying that, right, I knew that number one,
I had women deeming to like, I pay for my own trips. I didn't even say your name, man.
So you already telling yourself, I pay for my own trips. I don't even know, man, that's what you got to create. You create those moments where you force people to, and there's truth to that. There's truth that girls want to be, they want to post the vacation photos and nobody's in the picture. What do you do for a living? Because you're in Turks and Caicos, and then you're in Paris, and then you're like, what do you do? And that puts people on the defensive.
But it's also thought provoking because again, I have a younger brother and I'm like, I don't want my little brother to think that he got to buy handbags and girls me on podcast. Like, if you don't DM me $250, I'm not even responding to the DM. Like, what kind of world do we, this is real? Real, this is real. And that's absurdity to me. And as a young black man,
My brother got some paper. He's part of the family business. You know what I'm saying? So I'm making sure that we're not out here. He's taking his money. He's got a lot of acceptance letters. He has a 4.35 GPA. He wants to go into medicine. So I'm like, I'm teaching them the other side of the game. Man, don't let these girls think you've got to buy them, fly them out and all that. No, man, it's enough to be just a good person with potential and hard working and educated. And that should be enough.
So as you build out your pages, it builds out its theme pages, right? So what I'm looking at, because I'm studying your formula, is there's some sort of imagery, and there's some bold text.
Yeah. Give me the psychology behind that because I want people to take away. Okay. I, I'm either posting too safe or I'm posting too cool or I'm not creating any moments, right? So how do you, how do you draw people into your content?
Kind of like what he said, I'll be honest, when I first started doing this and started growing pages, we tapped into a little bit of controversy, because controversy always, when you stir up somebody's pot, that's gonna always bring eyes. It's always gonna garnish new eyes, viewership.
Another thing that we've realized, there's a lot of little intricacies that we realized, but stories like you said, who cares that she invented the first, was it video game? She was the president, the first black female president Xbox. No, but it'll be like something like that. No, we want to say who cares. That's actually a really good hook.
They're a really good hook. But we'll use stories like that in order to create these visual images that make somebody want to look more, look deeper into the story. This is exactly what the shade room does. A big part of the shade room, I'm not going to say a big part, but a part of the shade room's revenue generators is actually their blog. So something that they used to do heavy is what you'll realize is they'll post a story
they'll post like a headline to it and then they'll start to like write about the story a little bit and they'll stop and like if you if you want to see the rest of it hit the link on our ball and it used to like I don't know if it still does something for them now to to the day but that's something that they used to do a lot of but to answer your point controversy is always depends on the type of person is always a good way stirring up the puzzle is a good way to cultivate some eyes
having that bold having that strong kind of line like what is it that you did like why is it so special and another thing too I'm not sure if this answers a point but something else I realize on whenever you're crafting a Post that is visually storytelling and it typically garnishes more eyes is
after doing this for some years, you start to realize what works, what doesn't work. I remember as a point in time where some of our best, our best posts were come up stories. Where, where are they? Where are they now? So I don't remember one off the top of my head, but we'll be like from Chicago.
From Chicago died died at eight years old. Mom went to jail at 11. Growing up by themselves XYZ to own in $50 million in real estate. Boom, it'll be that story. But you see all like interesting that was like seeing where this person was, where they are today. That's something that that really, really works. You know what he's doing? But but again, what I say is people view content as inclusive. So anytime you can see yourself in the story, you're part of them. So that makes you part of the story. Like I can do that.
Like I'm broke right now.
Like that happened like my look like one of my family members in jail I don't have this and it's like so you you become part of it The story that the skin that you guys did it immediately There's no person everybody has feelings everybody loves somebody everybody's in a relationship So relationship content is always gonna work because everybody's been everybody's been here. Okay, so I'm gonna take it take it far out I'm gonna weigh around the way around the world. So Remember when hello by Adele came out
Hello. It's me. You know how that song's one of the biggest songs ever, right? And you wanna know why? Because everybody's been one of the two people in the song. You're either the person that got cheated on or you're the cheater. There's nobody on the planet that wasn't one of those two people in that song. But you feel inclusive. You're included in the story. So if you're making content, so if your content has nothing to do, so when you're doing political content,
That's not most people. Sports content, maybe, maybe not. But relationships, everybody's into relationships. Their identity, what people choose to do with their lives. This one girl posted a video the other day about how I thought this was wild, but she has a poly relationship. Hey, we got to drink water, so you might as well drink the best. First off, I drink smart water, if I'm being honest, because it looks cool in my hand.
The bottle's so cool and I look prestigious, it made me look like I got money. But also it fits in my gym bag, in my backpack. It's really dope man. Smart water alkaline is the hydration choice for people that's looking to elevate in all areas of their life, whether it's fitness or beyond. Playing with your kids takes a lot out of you, but you have to stay hydrated. Smart water alkaline, however, keeps you hydrated throughout your active life, whether you're running miles or running meetings. In a world
filled with overthinking, we're providing a refreshing change of pace, a moment of clarity with a simple choice of hydrating with smart water. When it comes to living my life, there's a lot to overthink, whether it's my kids picking them up from
Gymnastics, running my business. It's a lot of stuff I gotta think about, man, but I'm not about to overthink my water choices. I go with smart water, okay? Life is full of choices. Smart water is the simple one. Visit drinksmartwater.com to learn more. Hi, I'm Sean Nelson, founder and CEO of Lovesack and hosted the Let Me Save You 25 Years podcast. Imagine learning from the best without the years of struggle.
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Did you see the potty relationship girl video? She did the potty relationship video and then she did a graph of all of her partners and the different groups. And then here's the thing that even made it more crazy. She goes, I take prep.
So she takes the HIV preparation medication just so she can live a probably lifestyle. I was like, you wild. And it's not that serious. She takes prep. She's like, here are my partners. These are my hookups. These are my friends. These are my flings. These are my fiddle around with. And it's a whole, I'm like, this like 45 people, man.
It's a lot of people. I'm really looking at people. And the fact that you got to take prep to be able to go, so you can go ahead and just have sex, but my point is it's like, but here's the thing, there are a lot of women in the context like, I love your, I love your feariness, your boldness. You can be you sexually like that, like sexual liberation to women. Don't ever question a woman's like, don't ever try to question a woman's like sexual exploitation. You want some engagement? Question the woman's body count.
That's it. That's how you it'll get fired up because you'll have women say, oh my God, you're such a, you know, I don't want to use a curse word or whatever. You're such a hussy or whatever. Or other women will be like, I should be able to have sex with whoever I want to have sex with. So you're creating that conflict.
So all about, social media is all about creating content. That's why I posted that. That's really why I posted that Gino Green, um, uh, Gino Green, uh, uh, denim tears post, creating, creating conflict is a little poly. So you're sure you've seen people with them. So that was a, oh, that was a old club back in the day to everybody. Huh?
What? Creating all... Yeah, find a little Polly, the little thing, man. I'm a finding girl. I'm a finding girl. I'm a finding girl. I'm a finding girl. I'm a finding girl. I'm a finding girl. I'm a finding girl. Creating conflict and inclusively, like you said, to add to that point, it was something that we were testing one time, and this stirred up the pot so much for people. It was a story about Gabrielle Union, but instead of saying Gabrielle Union, we put Dwayne Wade's wife.
That little thing, it stirred up the pot. Like, oh, she's bigger than Duane or she has more money, like people started going off. But yeah, we intentionally did that because we understand that it's going to stir up the pot. It's still a strong story, still a strong hook. It's still a strong hook and it's crazy. He said it's like a little graph. Watch that though. Hold on, watch it. It's crazy.
I'm not gonna say the word he used, but he's like, a lady part looks like an RB sandwich. Like, probably. Because it's like, yo, it's gotta be, because that's too many people. That's a lot of people, though, to be like, having consistent rotation. Oh, so this is the video that's in. Yeah. You a diagram to explain what my life looks like as a solo poly person.
