Put Your Income Where Your Mouth Is!!! Jeremy Anderson #500
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January 30, 2025
TLDR: Discusses monetizing professional speaking, emphasizing the importance of a strong plan, professional website, speaker reel, and EPK (Electronic Press Kit) with my friend-coach-mentor. Guest provides insights on securing lucrative gigs regardless of social media following.

In the latest episode of the Social Proof Podcast, host David Shands engages in an insightful conversation with his friend and professional speaking expert Jeremy Anderson. This milestone episode focuses on how to effectively monetize one's speaking engagements, leveraging personal stories, and building a strong brand. Here's a summary of the key points and takeaways from this engaging discussion.
Introduction to Professional Speaking
The episode kicks off with a light-hearted exchange about fitness routines before diving into the entrepreneurial world of professional speaking. Jeremy shares an amusing anecdote about motivational speaker E.T. and how he effortlessly monetizes his speaking, underscoring the powerful financial potential of using one's voice.
Key Elements of Monetizing Speaking Engagements
The Importance of Planning
- Professional Tools: Jeremy emphasizes that to succeed in speaking, having the right tools is crucial. He suggests creating:
- A professional website
- A compelling speaker reel
- An effective Electronic Press Kit (EPK)
- Branding Matters: Even individuals with modest social media followings can secure lucrative gigs if their branding is on point.
Real-Life Success Examples
- Case Study of Jennifer Marcus: Jeremy cites Jennifer, who generated $1.3 million in speaking fees with only 257 followers on social media by focusing on corporate space and a strong message. He illustrates that deep branding and vital messaging often outweigh follower counts in importance.
Building Your Brand
Jeremy discusses the need for speakers to elevate their perceived value through strategic branding:
Website Optimization: A website should specifically reflect the speaker's niche. Jeremy suggests moving from general names to more direct ones, such as DavidSpeaks.com.
Message Development: Speakers should convey a message that connects with audiences. The core of the talk often hinges on personal stories of resilience and successes that resonate with their listeners.
Finding Speaking Opportunities
Targeting the Right Clients
Jeremy elaborates on different avenues to find speaking opportunities:
- Schools and Corporations Have Budgets: He clarifies that while schools might claim not to have budgets for motivational speakers, they often do have funds allocated for professional development or retention.
- Leveraging Relationships: Building genuine connections and having a solid pitch can significantly elevate a speaker's chances of being hired.
Strategies for Successful Approaches
Jeremy suggests hiring an assistant or using a booking manager to handle inquiries about speaking gigs. It's about creating a professional image that instills confidence in clients.
Overcoming Self-Doubt as a Speaker
Many aspiring speakers question their stories and if they are compelling enough. Jeremy reassures listeners that:
- Everyone Has a Unique Story: The significance lies in how well the story is shared. Authentic personal experiences can greatly affect audiences.
- The Need to Speak: If one feels compelled to share their experiences, they should pursue speaking. Jeremy shares a poignant story of how his speaking engagement saved a middle school girl's life by offering her hope.
Keys to Becoming a Successful Speaker
Before concluding the episode, Jeremy discusses the essential traits of a successful speaker:
- Storytelling: Crafting a compelling narrative is essential.
- Authenticity and Delivery: Each speaker must find their unique voice and delivery style, whether that be inspirational, humorous, or educational.
Conclusion
David Shands wraps up the episode by encouraging listeners to take action on their speaking aspirations. Whether through Jeremy's training or simply by sharing their own story, anyone can transform their narratives into motivational speaking engagements that inspire and make a financial impact.
Final Takeaways
- Invest in Yourself: Consider attending workshops like the upcoming Next Level Speakers Academy to further develop your speaking career.
- Action is Critical: Don't wait for opportunities to come to you. Pursue them actively, and leverage every bit of knowledge shared in conversations like this.
This episode underscores the profound influence a speaker can have while highlighting the entrepreneur's journey towards building a successful speaking career.
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Welcome to another edition of the social proof podcast, man. We find dope people to do amazing things that I want to do because I'm an entrepreneur. And today I have my friend, my coach, my mentor, someone. Workout partner. Workout partner. Absolutely.
Absolutely. As y'all can see, the chances, the show, you could actually see, like when I'm on a t-shirt, you can actually see my traps have been going crazy. Come on, come on. I don't know if I go crazy, but I'm excited about this conversation because I found out the best way to make money is with my mouth pulse. It is very, but seriously. Can I give you a funny on that?
I shouldn't share this, but E.T., we're doing the event. I know that's going to be wild. E.T., he's so oblivious. I know that's going to be wild. He was just like, I've known Jeremy for 30 years. For the last 15 years, he's been getting paid off his mouth.
Then he leads this, says, every time he opens his mouth, he makes money. I was like, yo, bro. He was just so innocent. Yeah, it was the crowd like. Oh, bro. I don't know. I just, I was on camera. So I just try to keep my composure. But we talking about the way to make money. That's a speaker 100% man. So it's so incredible. And I was telling you this one line too.
I have this plan because I think I'm good at communicating, bro. I think I'm a good speaker, especially in my specific lane. If we're talking about entrepreneurship, I go. You feel me? If we're talking about relationships, not so much. If we're talking about even financial literacy, not my bag. I mean, I can do my thing, right? But entrepreneurship, taking an idea and turning it into something or going to a school or college, talking about that, like what you're gonna do the next step?
Fire. So I said to myself, I'm just going to hire somebody to come to the office and make calls and send emails all day and expose them to the greatness of David Chance. What do you think about it playing? I think you're going to work if you have some things in place. Like what?
So if you have an assistant, get on the phone and says, hey, are you looking to increase your XYZ in your school or you're looking to add value in the university or whatever? I've got this amazing speaker, David Shen. Who's going to be in your area? Who's going to be on tour? He's coming up with a tour. He's starting a tour. They're going to say, OK, great. Send me some information. That's what the rubber meets the road. When they send their website, when they send their EPK, their speaker reel, it's got to be on point.
God is. There are people that's making calls all day long, but when they say, okay, send me some information. And the folks ain't got none to send them. Well, now they looking crazy. What if I send them on Instagram? I'm lit on the ground. Yeah, but that's not going to equate to what that would what you would do for them. So if someone doesn't have you have a relationship with them, it can work.
So, but if someone doesn't have a big following, they would get the gig over me if they have a nice looking website, speak a real, all that kind of stuff. Correct. Versus somebody like, yo, it's good. We got a dozen followers. Correct. You can have somebody with 300 followers.
that could be, but they website could be popping. And they're branding and everything could be on point. And I believe like, that's, that's what's gonna make the difference right there. So you can be as dope as you are and you hella dope. But when they, they don't want to see something that says, okay, this is who you are. So you can show them the gram, bro, I got people, I got to brag on somebody real quick. Bro, I got somebody in our community, bro, she did $1.3 million. Guess how many followers she gonna Instagram? 200.
200,000. I mean, that was crazy. Right. No, no, no, no. 200. 200. Like she ain't even break 300 followers, bro. So that's a myth. And I'll just, I'll expose a few myths that some people believe. But some people think like, yo, if I'm popping on the gram, that's going to cross over to a speaking engagement. It's not. She got 300, not even 300 followers. And she's killing it right now. Why is she killing it?
She's speaking in the corporate space and she didn't have no experience before she came to us. That's something. Right. So that's something that we can, that where I took my hat to. Like that's something I really pride myself on for her to be able to say, man, I ain't never really know what I was doing. The next level speaks Academy got me all the way right. 1.3 million. She surpassed Christina. He was over here 1.1 last year. So she surpassed him. And I was $1.3 million in speaking in a year. Correct.
Every time I look up, she in London, she in the US, she speaks in the corporate space, she in South Africa, but she's building a school right now in Africa.
But that's what we do. When you get all the extra resources, you're supposed to be a blessing to others, but she's getting busy. Hold on. Okay. So hold on. What's her name, bro? Huh? What's her name? Jennifer Marcus. Yeah. Give us real time. Jennifer Marcus. Yeah. Give us real time. Let me know if you see. I want to see your Instagram. I'm not that I'm judging that, but I know you should mark it. Yeah, you should. It may are K.
It made our seats. Jennifer Marcus speaks. Jennifer Marcus, she got 20, 50, seven followers. That's crazy. He's saying she's not following you. And she needs to, she needs to help on Instagram branding for sure. Yeah, but she makes it 1.3 million, 1.3 million. She's not tripping. Yeah. Inspiring success, one story at a time, keynote speaker, empowerment coach, TV producer, author, business owner.
She don't know. All right, so what is she talking about? Shout out to you, Jennifer. Yeah. What's she talking about though? Resilience. She shares her message. She gives companies or organizations coping skills. No, no, no, no, no. He's saying what she talking about. Yeah, I'm not well versed into her speech like that. So I couldn't tell you, but they're eating it up.
And I know that organizations are bringing her in, because they're like, we need what you have to say. And now she's creating programs, and she's got partnerships, and she's got different organizations on retainers. That's crazy. 257 followers. So a speaking on resilience. Why would someone pay her to speak on resilience? Explain it to me. Because what she's gone through, what she's overcome,
So I'll put you like this. When somebody wants to book somebody to speak, they know about your background, they know about your story. So if they were to go to your website, they're going to go and see, oh, he was aspiring entrepreneur. Now he's a successful entrepreneur. He's helping other people become successful entrepreneurs. You've cracked the code. Some people, the code, they cracked their survival.
Some people, the cold day crack is not giving up. Some people, the cold day crack is perseverance. So now organization is like, hey, I want to have you come in. So you can teach on these perseverance. So you can teach on this grit. So you can take on this mental toughness. So they're equating, okay, I give you this $30,000. If you inspire my team to do a little more, that turns into another million dollars for them. 100%. 100%.
How do you paint that picture? How do you paint that picture that what I'm going to say is going to translate to this? So I have this thing that I'll teach and I'm going to be doing it some next week in this event we're going to do, but it's called copy that converts. So you want to have language on your website. That's very compelling. That kind of sells you without you selling yourself.
And so you wanna, you wanna, I'll tell people all the time, well, somebody goes to your website to book you to speak, they need to feel like, I need this speaker. Not, I wanna speak, not, not, not, I wanna have this speaker. Not, I think it'd be cool to have David. I really want this, it's like, I need, it's different from one to need. My daughter be like, dad, my Sephora cart, I want this stuff. I'm like, okay, you wanna, but you don't need this stuff. You know, she got $3,000 for this stuff, and here's the Sephora cart.
Foolishness, bro, you're in for it. You're in for it. Just wait. Wait, did she get a little older, bro? $3,000 worth of stuff from Sephora? But she's like, daddy, I need this. I'm like, you don't need this. You want this. People, when they go to your website, they should feel like they need to have you booked as a speaker because you're going to solve a problem. Hey, side note, very selfish. Can you look at my website real quick? Just go to davidneversleeps.com. I just want to make sure I'm on the right. That right there is a problem. What?
Davidneversleeps.com, that doesn't say anything about speaking. Really? Yeah. I would like to see DavidSpeaks.com, DavidShans.com, DavidShansSpeaks.com, DavidMotivation, DavidInspiration.com, something like that. Now, when I go to the site, it looks lit. Davidneversleeps.com, but it's still, it's still, this gonna sound bad. So, but it still reeks of sleepers for suckers, if that makes sense.
Right. So I need to change. Okay. Okay. So it's like you coming out. It's just like, Hey, cuz let me see. David never sleeps. It's like, okay, what is that? Really telling this next generation, but I get it. I understand the origins. And I've had it for a long time. Right. And so, and so you can, you can switch it over to a David speaks dot com or David shan speaks dot com.
Yeah, if y'all listen is don't steal my don't steal my stuff. Let me get it for a second guys. Okay, so see this is This is But it looks but bro it looks go to the keep those figure I got the press because you told me first off so um
I went to one of your events and I was able to listen to the training. I need to just enroll and I'm enjoying the challenge next week, okay? Because I really need to dial this in on speaking, right? So all the stuff that's on that website, I don't even know what you knew, but your team guided me putting that together. So that part I got right. I just got to do... And brother, EPK is phenomenal. You're like... Prescott is phenomenal.
Yo, you're cooking. You don't even know, your team guided that. Oh yeah, you're cooking. This is, I will book you. Really? I will book you. Okay. Can you speak at your next event? Yes. How much you pay me?
I won't, but I'll give you this. Hey, K on the spot. How much are you going to pay me though? David speaks. Let's see if David speaks. No, that's it. I mean, because because once you people don't understand people, when people hear how people in our community are winning and how they're making money and how they're doing all these great things, what they don't realize is the system behind it. You know what I'm saying? And the psychology behind somebody getting booked to speak.
Yo, look, real quick, they got bookdavid.com. Should I get that? Bookdavid? Bookdavid.com? I wouldn't say that would be the main one, but I would definitely say to go ahead and get that before somebody else gets it. Let me just buy this real quick. For y'all that's listening, so we're talking about how you can become a career speaker, how you can pay.
Listen, I know how you feel. You might got a product or a service and every time you want to make some money, you got to sell the product. You got to convince somebody to buy the product. And typically, your product isn't 10, 15, $20,000. And typically, it don't take you 45 minutes to make that. So when I got a taste bra of someone willing to pay $15,000, I think the most I've got was 20.
Yo, during the pandemic, I got a 12 bag for a virtual. Really? It was a company. It was online. It was online. I think they paid me 12. They did auto trader. I think it was auto trader. Okay. So they wanted me to inspire their salespeople that like, this is entrepreneurship. This ain't a job. You need to go sell these cars. You feel me? So I'm teaching them how to build it as 12 grand sat at a computer. That joint was 40 minutes.
Hmm. Easiest money in your life.
What, bro, you know what I would have to do for $12,000? That's wild. Working at the Cheesecake Factory, that's half the year. And I gotta work the whole week for half the year. All right, so I'm about to work through this right quick. But I want you to talk about, so my perception of speaking is not necessarily reality because I speak sometimes. You find me, I get booking stuff like that. But what are the biggest misconceptions about speaking?
There's a lot of things you can do with $500. I mean, you can have a night out with your significant other. You could buy some really expensive shoes. Well, really nice shoes are about double $500. You could buy a course or you can learn something for $500.
But I have something better for you to do with the $500. I want to meet with you every single morning for the rest of your life. Well, maybe not the rest of your life, but every morning, Monday through Friday, for the rest of the year. I have information and game that have allowed me to build a successful business, a successful community, and a successful life all the way around.
But I want to share that with you. But the only way we can accomplish this is not me selling you a course, not me giving you a one-on-one consultation because even with that, you'll get the information, but you'll need more. I want to meet with you every single morning. Now, would I meet with someone every morning for 500 bucks for a year?
And the answer is yes. Actually, we've been doing this thing since 2017. We have what's called the morning meetup. Every single month we have a theme, whether it's social media, whether it's motivation, whether it's strategy, whatever it is, we have a theme for the month and every morning in that month.
We have a conversation around that topic and I am giving a wealth of knowledge, not only myself, but a lot of friends, a lot of people that you see on this podcast, they join every single week. So you need a community of people that you can grow with and you need a coach. I'm your coach. The morning meetup is your community. Go to the morning meetup.com. It's $499 and I will meet you every single morning for an entire year. Give it a shot.
Um, let me, let me get this website. I will probably say that your story isn't significant.
I've had a lot of people that feel like, yeah, I want to be a speaker and they feel compelled to speak, but they kind of feel like their story is, it's not that deep. And it's just like, nah, when you look at what you've gone through and what you've experienced, like it is very much that deep. But people feel like, well, because so-and-so has a story that's greater than me, but it's like everybody got somebody to reach. You know what I'm saying? Like if I were to say to the sidelines, bro, and just, because for a long time, before I started speaking,
I've been this for 15 years now, but before I started speaking, I was thinking like everybody got a story just because I got a story don't mean I should be a speaker. But look, I literally got to a point where I was just like, you know what? Let me just try. Let me just speak and just add some value. But I'm at this middle school speaking. I meet this little girl. She's got red hearing freckles. She's in like six or seventh grade. And she told me she had planned on committing suicide.
But she came to school that day, slipped out the back door, had a plan and everything. They caught her trying to leave the school. She was like, they made me come to this stupid assembly. She's sitting back on the bleachers and listening to me and was in tears and came up to me afterwards, like, thank you, thank you, thank you, you just saved my life.
And I remember thinking like it wasn't that deep. She was like, no, I was about to take my life. I was about to end it. She was like, what I'm dealing with at home is too heavy. My best friend and committed suicide. You know, that thing can be that thing can be triggering. That energy can be transferred. She was like, yo, I was ready to check out. She was like, but because of your message, I want to live.
But she looks at her army. Now our kids be writing their arm back in the day. She was like weapons will form, but they want prosper because I'm more than a conqueror. Ain't that right, Mr. Jeremy? I'm like, yo, she look at her other arm and she's like, I'm fifthly and wonderfully made. There's a plan for my life, right? I'm like, yeah, like bro, like just messing me up. Emotionally, I was a wreck and she was just like, I want to live now. I want to live. Give me the biggest hug runs off the class.
That was the catalyst for me and Tracy quitting our jobs, bro. When I heard that right there, I realized like, yo, I can save somebody's life. Like my message, my story is enough that somebody is ready to quit and give up, but they ready to go all in now because of my story. It changed my life, bro. Wow. Changed my life. And so a lot of people feel like
Well, oh, I have a story, but it's like, hey, if you don't feel compelled to speak, I tell people like, if you don't feel compelled to speak, if you don't have a heart for people and you don't feel like I should be sharing, you don't look at it like adding value, then don't be a speaker. But if you got something to say and you feel compelled to speak, you need to be speaking.
Because you never know who's going to hear your story. There's some people that you're going to be able to reach, brother. I can never reach. It's going to be some people that I'm a reach and connect with that you can never reach. But we all got something to say, but very few people say it. Oh my gosh. Yo, let me what have been some of the biggest areas that you've seen people make money. So we understand
If you're inspiring salespeople at a corporation, a corporation will pay you because the inspiration of the salespeople will turn into other sales. What are some other things that people pay big money for?
So I wouldn't even just say, so I would say the inspiration period, they might not be a sales team. I spoke for one of the largest pharmaceutical companies in America that was birth years ago in Japan, but now they're stationed here in America, but I'll sit in front of a room, a couple hundred scientists and engineers. Easily, everybody in the room was smarter than me. I was thinking like, man, what am I about to say to them? You know what I'm saying? Like these are all brilliant people, all of them are doctors.
Or engineers. They literally make the drugs and make the machine that these drugs are producing. And they wanted me to come in and speak. And so I taught on the framework, I created occupational integrity. And I did my thing. They wasn't looking for the motivation. They wasn't looking for the rah, rah, rah. They was looking for something to keep them grounded, to keep them locked in, something that they could focus on throughout the year as they get ready to roll out these new drugs.
And so everybody has a different approach in which they take. So sometimes it is the big sales team, but sometimes you just need, um, there's a boosting company morale. You know what I'm saying? Like there are some companies where people are tired and they stress and then lethargic and they kind of just going through the motions. They're going to bring somebody in to remind them why they show up in the first place. So it's a lot of different reasons of why they bring different speakers in.
And then some, they say, okay, I'm gonna have you come in and speak. It's a one time, you get 30, 40, 50,000, you in and you out. Sometimes they put you in a retainer, and they're like, we want you to come back every month, or we want you to come back once a quarter, or we want you to continue to add value to our company and our organization.
Then they say, I want books, or I want curriculums, or I want programs, or I want workshops, or I want breakout sessions. So I got a gig coming up in capacity in California, where I'm going to be speaking for this company. But after I get done speaking in front of this organization, it's actually an organization of the company. After I get done speaking, I'm doing an hour and 15 minute keynote. I'm thinking like, y'all want me to talk for 75 minutes? But they got it bad. So when I get done with that, then I'm going to go and I'm going to do a breakout session with them.
And after I do the breakout session, that's another hour that they want me to work with a smaller group. And so every situation, every environment, every gig is different. And you got to know how to add as much value as possible for what they're looking for. Does that make sense? What has been the most kind of like awkward title? Not awkward, but what has been the most like, you're like, dang, they paying you speaking on that? Have you had one of those like, yo, somebody that's like, I don't know, speaking on Excel workshops or something like that, like,
Could you see a lot? No, not for you, just period, because you got a lot of students and you're pushing a lot of people into this career. Like one that you wouldn't think people get paid to hear that message, but you get it. I can't even think of nothing really crazy. I mean, we've done everything from the Teamsters, everything from to police departments. That's kind of wild to have ex convicts now do professional development with police officers. Hold on.
ex-convict goes into speak to police officers? Yes. Yes. How about what? Man, matter of fact, shout out to Brian. Man, rest in peace, our brother Brian. He was doing and doing training with our correctional facilities.
after getting out of jail after getting out of jail. So imagine somebody going to jail or going to prison, they get out, they get corrected and they realize the system is flawed. So they begin to build a brand around correcting the system and creating programs for inmates. And then it gets all the way up to where the director that's over professional development with the actual police officers. It's just like, Hey, it's a lot that we can learn from you as well.
Yeah, it's like who better and it's like who better to do it. So now you build in relationships, you know what I'm saying? And now these police officers and these correctional officers are learning from someone that was once incarcerated. That's cold. Yeah. Yeah, bro. Folks has got out here getting creative.
We got people that are speaking in corporate America, people that are speaking in schools, people that got programs in jails and prisons, you know, saying faith-based, men and women empowerment, like the whole gamut tech, STEM, we got some folks that's only doing tech, or they only doing STEM.
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You know what I'm saying? They only speak in that space. All right, so here's my biggest challenge as I'm going to speak to schools. They be having limited budgets, bro. I want to speak in school, but they don't really have no money like that. So that's another really big misconception. These schools be having budgets, bro. I went in there a bunch of times and I'm like, hey, you got budget? Like, no, I just come speak to my kids.
You want to eat your baby, bro? Like, what's up with you? And I do do do the schools for free. Right, right, right, right. But they be like, they ain't got no bread. Yeah, so they have a budget. So let me say this here. They might not have a budget per se for motivational speaker, but they got a budget for retention.
They got a budget for professional development. They got budget for behavior. So it really depends on how creative that administrator wants to get when it comes to bringing you in. I used to think that organizations and schools didn't have a budget, but then when I realized when I start investing in my business and I start taking myself serious, they start taking me serious.
So when I was just knocking on doors saying, hey, I want to come in and speak. Well, they went to my website and they see churches. They see corporate and they see schools. It looks like I'm kind of into schools. It don't really look like this is who I am. This is what I do. It looked like you kind of in this space. And so I was kind of getting opportunities. They kind of had a budget, $500 to $1,500 or I would get a whole bunch of nose.
And I remember one time one school brought me in like three different times to speak and they just kept saying, oh, you're so powerful. Oh, the kids love you. Oh, this was amazing. I'm like, bet, you know, my team was like, let's talk about the budget. Oh, well, we don't have a budget. And I remember feeling like, yo, they trying to take advantage of me. God, like they trying to take it in God was like, they can't take advantage of you. Like you my son, you doing my work.
I will bless an IBM with 50,000 to give you for 30 minute talk and that will balance it out. You just keep your intentions pure. And so that was the mindset that I started having and where it was just like, you know what? Y'all might be taking it. You might not see my worth value, but then I realized the psychology behind it.
Once I cleaned my website up, and it wasn't churches, corporate, schools, or it wasn't all over the place like a smorgasbord, like a buffet, and it was like, no, I'm offering one specific thing, and I'm in the educational space. That's when everything changed. You leaned all the way into schools. And they begin to look at me like I was an expert in that field.
as opposed to just someone that could kinda, I could kinda do a little plumbing and a little drywall. I could do a little electrical work. I could paint a little bit versus no, I'm a specialist. Yeah, you know what's crazy? I am extremely hypocritical, bro, because as an entrepreneur, I'm telling entrepreneurs. Tell the truth. Yeah, you gotta lock into a business because your brand says I do this. And I'm not, I'm not about to hire a videographer that also does websites and also does sheetrock.
because I'm not, because this ain't your craft, right? A videographer that I typically am not gonna hire a videographer that does videography and photography.
Like, if I need pictures for an event, I'm not calling a guy who has a camera or some video, and they might be able to do both. But I look at photographers as someone who like, that's all they do is pictures. But as a speaker, I'm thinking, y'all can speak at conferences, I can speak at schools, I can do high school, college, I've done corporate. Just hire me, but that's the same.
If I'm a corporate speaker, corporations would be saying, I will want a speaker that does corporate. Is that what you're saying? Yes. You won't want to be a speaker that does corporate. You want to be in a specific lane. You let them know. This is who I am. This is the value I can add to your organization and you'll be locked in.
So in the educational space, when I sweep my website to where it was the students and teachers, and you start seeing them with the branding, the next level of students, the next level of teaching t-shirts, it was a wave. Now they got 15,000. You know what I'm saying? Now I went from 1500 to 15,000. Now granted, where there's something that only had eight or 5,000, yes, but the price began to go up to 15 to 20 to 25, 30.
Because they're looking at me now like a celebrity in the space, and they look at me like a goat in the guru in the space. Because I've got all these years in the more schools I work with, the more credibility I built, the more testimonials, the more pictures, the more people co-signing, it's like I'm building a well-oiled machine.
So it's not going to a school say, I can speak and I can inspire, but if you put together, let's just say I'm a retention specialist and I understand how to get kids to come back to school on a regular basis. They'd be more apt to book me for that because that's a problem in schools, right? Doesn't that affect their budget somehow? Like kids actually coming to school?
Yeah, especially on count day. So there's a thing called count day into where that's when the district is like, okay, we're going to count all the kids and they know when count day is. So they might be like, okay, it's February 3rd. It's like, we're going to count all the kids and the number of kids that you get, we're going to times that times $1,100 or $862, like whatever it is. And that's where your budget is. Some of the news. So schools are bringing their speakers like me.
and ET in our paying top dollar to have us come in a day or two before count day. Ah, to make sure they come tomorrow. To make sure they come tomorrow to get more money. So they like, yo, and we get another 50 kids to show up that normally wouldn't be showing up on a Friday. But if I bring Jeremy in on Wednesday and they start doing the numbers and we get these extra 50 kids, that could be extra $100,000. Okay, if I pay Jeremy 30.
That's crazy, huh? That's crud. It's like so much information that we just don't have. You know, just go after it. We're like, yo, what the heck? This just isn't working. And they get very creative. That's why it really depends on the administrator. I had a school one time. I think I don't know. The price was maybe 15 grand or so. Ebony was working on a deal. And they was like, they don't have the budget. Ebony kind of walked them through some of the different budgets that they did have. And then they was just like, oh,
Well, you got something with man. Hold on, Ebony walked them through their budget. Yeah, right, right. Like, let's talk about some of the different pockets you have, because they were like, you know, I have some other budgets. I'm not sure if they could, Ebony was like, okay, well, tell me more about it. And they was just like, okay, well, something about mad mothers against drunk driving. And so they had a grant.
for that. And they was like, oh, well, we can actually cover the budget from this. Just make sure in your presentation, you got an hour to talk about don't drink and drive. And I'm like, absolutely. So they took a budget from that. But now I get to inspire all the kids. I get to speak to all the kids. I get to give a very well-rounded holistic message. You know what I'm saying? On empathy, anti-bullying, valuing yourself. You know what I'm saying? Like leaving the legacy behind, like really valuing education.
You know what I'm saying? How you treat one another like, you know, and then some of the schools I go to, I get really gully with it. Cause if I'm going to sound like some of our black and brown schools, I'm letting them know about private prisons. And there are people that hope you drop out. Cause they know if you drop out of school by a certain age, it's going to increase the chance of you going to prison and they're making investments in prisons.
So when I'm telling this to kids, kids is looking like, they look like, yo, they can really happen. I'm like, yes, that can really happen. There are state government funded prisons and then there are private prisons. And there are people that's rolling the dice on your district. They rolling the dice on your community. They rolling the dice on your hood. They hope you drop out of school because if you drop out of school and then you get caught up with a dope charge and you go to prison where they didn't invest in prison, now they make more money. They make money, they profit off of your demise.
when you should be propping off for your purpose and your potential. And so when I share that message with them kids, it's like, oh, wow. So I'm like, praise God for mothers against drunk driving. Cause it brought me in to be able to give this message.
Oh my goodness. So they just find creative ways. And then I choose what schools I go to for free. I choose what schools I wear. You got a tiny little budget. I feel compelled. I'm a pull up. I can't go to every school because I got a family. I lose my wife and kids trying to be a hero for everybody. So I've earned the right now to pick and choose. And if there's a school that has a smaller budget that doesn't work with me, we gonna keep it in the fold. I'm gonna recommend one of the people and I master mine in our inner circle and then they can make the decision from there.
All right, how you be a part of that though? You know what I mean? Like I'll take the roll over. Let me get the roll over a minute. How does that work? Because I know you have speakers that you train. How do they become like referred if they're...
So we take a look at a few things. We look at how you're doing in your personal business, what you have going on right now. Um, how you move and operate there. Are you doing all the things we took? Like you can kind of tell when it's like you have a student that's like, he's a shining star. They're doing everything we're telling the dude. Their stuff is on time. Their branding is phenomenal. Their website, their EPK, which we built is great, but they already got a lot of steam. They got a great story. We've heard them on stage several times. I know they're going to represent.
Hold on, so you build their website and give them and their EPK. So you get them all this stuff to prepare. We do everything. So what I've been saying for the last few years, that we got the number one professional speakers program in the world. And people think I say that just to say it, but it's like, ain't nobody else building out programs, doing your website, doing your speaker reel, doing your EPK for you, putting you on stage. Like, bro, our stages are our masterminds. Then be $100,000 build outs, bro.
Like with the lights, the stage, the screens, with your name up there. So we really put people on. And so we have them looking amazing. And we do that because when we want you later, if a company sees you on this stage and they see you speaking, they don't think twice about paying you $15,000 to $20,000 now. Because they see you on this big stage with the smoke and the lights in their perceived value.
And so we've mastered the art of perceived value. So that's what we do for our folks. And then we teach them how to build that perceived value on their own as well. All right, what makes a fire speaker now? Cause the young lady with the 200 something followers, she's making more money than me as a speaker. And I don't know. I don't know how I feel about that. I mean, but essentially, but you say 1.3 million, but check this out. That ain't.
How many employees you need? You know what I mean? Like how much overhead you need to do that? So we might. So I got like two, three just on the speaking side. You know, I've got Jerry on content. I got everything handles the bookings and the gigs. All I really need is
G-Money or Ebony or Jerry or Ab, you know what I'm saying? Like, you need someone that can capture and film it and put it together and share it, post it.
and then you need someone that can handle the bookings and the scheduling. Can I give your people a hack? Talk to me, bro. All right, so let me just give you all. Because I said, and y'all comment the word speak in the chat, if you are, if you know, if you know that you have a message that is going to make you millions, and I said this year, I'm going to be very intentional about pushing that side, because I'm a content creator, and I'm building my own stuff. You feel me?
But this year, I said, y'all, I am going more on the road. I'm going to do more speaking. I'm going to start accepting more because sometimes I'll just drop the ball. I'd be like, y'all want to speak. And I'll reply. I'm just not I'm not in that headspace. But this year, I told myself that I am going to build my speaker brand specifically this year. And so this is this is an on time conversation. That's why I've been talking to you a lot more lately. I'm like, bro, I need to figure this thing out. So I'll be on the challenge.
next week, next week, right? Next week, I'll be on the challenge next week. But yeah, go ahead, share what you want. So, Ebony is my sister, you know Ebony, you work with Ebony before. So, people all the time say, how can I find that Ebony? And you know what I tell them? Ebony is my booking assistant, booking manager, who does all for those of that don't know, that do all my bookings, contracts, anybody that's looking to book me, she's the first person that they connect with.
But you have an ebony in your life already. We've got people in our community. You know what I'm telling them? I'm teaching them how to work with that cousin, that auntie, that spouse, that co-worker.
If you were just an average person, I would say, okay, name five credible people that are very professional, that are very down the earth, very responsive, very organized. You, my name, somebody that work in the cheesecake factory with you. You, my name, you got a cousin Stacy, you know what I'm saying? And you got another friend named Pasha that you went to college with, who's an attorney or something. And then you got Drain, you got, so you might name four or five people.
It's like ask them to be your booking manager because they're not necessarily reaching out right now. Most people in our community where they start struggling is when they start all the game, the marketing, the branding. It's picking up steam. Not people that's like, hey, can you come in and speak and guess what they doing? Them themselves are the talent. It's like, yes, I would love to speak. Okay, how much use the cost? I cost this. When you talk about that, you sound mom and pop.
You sound like a, you just, you know what I'm saying? You need to come off as an establishment. So when somebody says, hey, I'm interested in booking you, or they fill out a booking form, it hits completely different when I say, hey, this is Jeremy Anderson with davidspeaks.com, how can I help you? Instantly, their perception is, whoa, this is like a whole
a company. So now they know they can't even come with no low bar energy. So I'm like, yeah, this is Jeremy Anderson with David Shenzhen the process. How you doing? Hey, great. Yes. Okay, you got an available. Let me check the calendar. It looks like it could be clear. Let me triple check with David because he has a personal calendar as well. What's the budget you have for this event? They're doing all the conversations. Oh my
You never even get to the people, but it adds to that perceived value. Like, yo, this person is unofficial. They official. It is completely different than you saying, hey, this day never sleeps. How can I help you? David says, yeah. Oh, wow. I'm surprised I actually got you. So I was just looking at my phone, right? So I actually show you. So you can maybe don't say the school name, but you're going to read everything else. And then I reply and they just didn't reply back.
Yo, yo, what's up, champ? Well, I'd like to get you to do a milestone podcast at a career fair in the Carolinas. One, will you be available? Two, can we do it at 12K travel? What's up? We can make that happen in the East of Nebraska.
I should have hit him with the, let me set it to my assistant, check my schedule. He said 12K plus travel and then he passed that to me. But that team, that team and how the team responds,
makes a difference. I've gotten engagements from some people that we know. I won't name any of our brother friends, but some of the guys that we know that in our circle that speaks, I've had people reach out to us and I tried to book this person, but they didn't respond. Or it's like pulling teeth to get them to respond. So next up is you. I'm like, well, praise God.
You know what I'm saying? So having somebody that can manage that for you is a game changer. And so I tell people all the time, and then Ebony will do one-on-one sessions to coach them up. It's easier than they know. They just need to have a cell phone, they need to be professional, create them an email. You know what I'm saying? Hit info at davidshans.com or help at or team at or info at and just let them manage it from there.
I did get book David. So, but that's not a good one. I got to find another one. I got to find another one, right? I'm gonna do it after the session. Yeah, but I mean something like what speaks to it. If Davis, you got a David Shands.com, I'm sure, right? No, somebody took that joint. Somebody took that joint? Yeah, because it's David's hands.
So, somebody got that David's hands. Wow. Somebody has the Instagram of David's hands. And I guess my man do so with his hands. My man got massage therapy going on. David's hands. Bro, that is wild. That's hilarious. I want to stay right here and just roast that.
David's hands. So I try to get it, but the guy, I do something with his hands. So David Shands is taking, I'm gonna get something though. I'm changing, bro, I'm coachable. David's hands, you should get David's hands speaks. So should I do David Shands? That's a lot though. It is. David Speaks, David Speaks dot comments move. I'm sure that's probably like David Speaks. Yeah.
Yeah. David Speaks. No, no, no, no. I didn't do David Speaks. I got hold on. Let me see if David Speaks is available. I think I got book David. They don't have David Speaks either. Somebody probably just took that. Mm hmm. Yeah. But you put speaks in there. Inspires. That's I believe in spite of David Shains dot org. The reason I got Jeremy Anderson dot org is because Jeremy Anderson dot com was taken.
So org orgs for schools anyway, and I'm going into school. They got David Shands.org. Yeah, get that ASAP. Is it David Shands.org? David Shands.org. Or is it David's hands? David's hands. David's hands. David's hands. I can't wait to go home and tell Tracey that. I'm saying, boom, we bought that we got the domain for David's hands.org. So David Shands.org. And if let's not go into the school sector, that kind of, it's not an alignment. Yeah, for sure.
Yeah. DavidShans.org works. Mm hmm. Okay. Yeah. Now you cooking. Now you cooking, bro. Okay. All right. Say less. All right. I'm getting I'm coachable. I'm telling you I'll be a class. No, no, no, no. Yeah. Next week. Next week going to be, uh, next week going to be crazy.
Okay. All right. So here we go. Let me, let me just, let me just secure this joint real quick. Cause you know how to enter that beat. So we all watch this right now, like to recap for those of you all that's listening, that's tapped in and you have an assistant, you have somebody in mind, they need to be professional. They need to be down the earth. They need to communicate well. And you can actually teach them how to respond. And a lot of times they don't even got to have deep answers.
It could just be simply, okay, this is discovery call. This is discovery call. Okay, so they can ask all the questions. You can have eight or nine questions, okay? What's the day for the event? What's the purpose for the event? How many people are gonna be there? Who did you have speak there in the past?
What is your estimated budget of speaker like you can ask all these different questions and then they come back and share that with you Then they have a response say okay, let me take this to David and let me see exactly what we have going on Let me check our calendar to kind of see his availability and then I'll get back with you Okay, what's the website? Don't we have a website where people fill out some questions? I want to look at this question. Don't we have a website? Where people send in an inquiry with their budget and all that kind of stuff as David ever sleeps
Oh, the book now. Okay. So look at these questions real quick. David never sleeps.com. And this is for those that want to book me just follow these steps. Okay. Good. Uh, so David never sleeps.com and then go down to book now, right? Book now. So we got these and you actually, you actually, uh, your team told me to do these questions. So about you, I got about you. And then I got, who number is nine, five, four? That's you? Okay.
Okay, good. About you, first name, last name, position, email, company information, right? Event details? All that look good? Yep, company name, number, website, organization type, event details, name, theme. This is a lot to fill out. It's too much?
Yeah, I will say trim it down. My team gave you probably every question to ask. You wanna keep it around the basics. Here's my thing. Once you start getting popping, then you can kind of weave through. So you said I'm not popping. In the speaking space, not yet. I'm saying, listen, we on my podcast, let's just be respectful. Right, right. You popping, you popping in all other aspects of speaking, we gonna get you there.
You pop it when you get five to 10 requests a week, and then you can choose one or two. That's when you that's when you pop it. Do you get that? Do you get a lot of requests? It fluctuates. I might get five or six. When we got my get 10 the next week, I might get four the next.
But this is you reach out. Oh, they're coming. Oh, yeah, they're coming in now. So once you're in the game, you're getting speaking. So it kind of just, you just roll with it after that. And then, but you keep, but you keep putting fire. You keep putting colds in the fire. For me, I just lucked up. I stopped dropping videos. I stopped. You get to a point where it's running so strong.
to where they just kind of are starting to flow. But I'll never forget when I went to Inky's website probably a year ago, I was down laughing. I said, yo, bro, it's killing it. He had like 60 things to fill out. But that's when you wanted to deter people from filling it out. That's when you're like, I don't want to hold a bunch of tire kickers.
You know what I'm saying? I just want the people who are really serious, who are really locked in. So I'm going to have you fill out all these forms. So I'll tell folks, on the front end, until you pop in and you're just starting and you get maybe one or two a week, if that, then it's like you want to make it as easy as possible.
So maybe give them like seven or eight forms, name, email, date of the event, purpose, best time to contact you, that type of thing. I like, I put a little thing because people text now. Texting is not as unprofessional as it was 10 years ago. So I have a thing now, it's like, can we text you yes or no thank you? And 90% of the people put yes. So now Eb can just text you. Hey Sabrina, I called you. This is Ebony with Jeremy Anderson Group.
Can I get through to you? And then every time they're like, yes, I'm in the meeting, but I'll be doing it a few. People are sexy, bro. OK, do you know how to edit all these these questions?
We're gonna figure it out. She's brilliant, bro. She's together. That kid got the juice. Yeah, we're gonna figure this out though. Yeah. This is a game. Do you mind us texting? And then you could just text and just keep the conversation because email is kind of laggy. Bruh, I remember. I never forget. This is probably 2017. I was in somewhere in the Midwest. I felt like Ohio or principal picked me up.
I got back to her school. She let out the biggest side, like just stressed. I was like, yo, everything okay? She was like, Jeremy, it took me 10 minutes to get to the airport to pick you up. I waited 10 minutes, 10 minutes back. I've gotten 60 emails in the last 30 minutes.
I said 60 e-mails. Wow. One might be an IT company. One might be a speaker. One might be something that's just 60 different. She was like, she was like, over where? I'm like, man, so that's what let me know. A lot of these schools or organizations not ghosting me. People just be busy.
You know what I'm saying? So I put that, can we text you? And then if they say yes, Ebony gonna put that call in, and when they don't answer, then she gonna put that text in, and then she gonna send a follow up email. Hey Sabrina, I sent you a call and sent you a text at your earliest convenience. I got your form. I wanna discuss Jeremy speak for your upcoming events. I do believe that he is available that day, right for now. So follow- For now. Yeah, for sure, you got the- And that's real. I shouldn't have told my man, yeah, let's write it.
I looked at my calendar, I was like, yes, let's write it. And then I should have been like, let me check my schedule. I should have been, let me send you to Kay. And then Kay could have been on top just like that. And then now you have a way to follow back up and like, hey, have you heard from Kay? Oh yeah, I got to follow back up with her. How long ago was that, bro? That's when you know you got money.
And you ain't followed back up. You ain't followed up with my man. I'm saying, I don't want to like bug him. You know what I mean? It was January 14.
That's about a week and a half ago. About two weeks ago. Like you live. I got you live bro. You got me picking. I should have followed up because I watch this. Yeah, you should definitely follow. It's been two weeks. If he doesn't pick up and be upset. Now he's probably so.
Wait, what's his name? Because I got a form, I got a form filled out for that same day. I'll just play. That's crazy though. I really ain't picking up my calls. But I blow the gig.
Nah, you ain't blow it. And the date was in when? It ain't far. Yeah, nah, it'd be good. It's certainly gonna come true. You're one of one, bro. We'll get you right. But yeah, the speaking game, man, has changed. A lot of people oftentimes feel like they don't have time.
And I got so many people growing our community that speak in part of time. And this is the most beautiful thing. I tell them you ain't got time to waste. I got folks literally the average person is making about five grand. So every person is not doing 10, 15, $20,000. We have a lot of that are doing it, but the average around five, seven, eight grand. But that's not bad for our presentation.
That's not bad like that's now. I'm not gonna you know saying take those but for someone that's just starting Like but that's a game changer some people trying to make five six seven grand in a month And you can get that in an hour what you do with the little files again Pass them on to folks in our community
And sometimes the person that's like, thank you, you know, I'll keep these in mind and Ebony never hears back from them. Sometimes they actually go through. I don't know until Edward or Jess or somebody's like, yo, thank you for that. Thank you for the LAU. I'd be like, what LAU? Oh, ever requesting me for a gig? I'm like, oh, bad. She don't even come to me. You know what I'm saying? So we got a system now. So she'll know, oh, this ain't gonna work. Okay, that's the best you can do. Okay, Jeremy would be 35. Okay, I'll tell you what.
Boom, boom, boom, boom. I'm sorry. You charge $35,000? Yeah. Schools around $25,000 or $30, corporate between $30 and $50. Mm-hmm. Mm-hmm. Yeah. It's levels to it. There's levels. Yeah. ET getting $200. Yeah. It's $200. ET. Dr. Eric Thomas.
It's the reason he had the number one motivation to speak in the world, bro. And y'all run this program together. Like the training next week, both of y'all be on their teaching. Yes. So, so, tell me the relationship between you and each other. Oh, let me just say this. Let me just say this. This is so tough, though. Imagine to have my conversation with him and he's like, I'm gonna look out for you and show you some love and only charge 150. That is, that is,
150 of this kind of mind, bro. That is wild. It's like you're only going to charge me 150. Incredible. Yeah, that's wild, bro. Tell me the relationship between you and ET and I came together in the speaking training. So I met, I've known E for over 30 years now. So I was 12. When I first met him, he came to my crib and my pops, him and my pops was working on the project together and
I was 12, because we're exactly 10 years apart. He was 22, college student. And I never forget my front door. He put his hand on my shoulder. And he was just doing what motivational speakers do, inspiring. He's like, you're going to do great things. God has a crazy plan for your life. You're going to be an amazing man. And that's a 12 year old boy. I'm like, thanks, man. You know what I'm saying? I'm like, gee, golly. You know what I'm saying? I'm just, I'm grateful. I'm like, thanks. I'll dap them up.
And then he ends up being a teacher at the school I went to without a degree. Fun fact about ET. Interesting. I'm the only person in America that can teach at a school full time without a degree.
Wow, in his class was lit. He was taking us on field trips and speaking engagements and we would do skits in place to like add to it. Like he was different. So we've been building ever since even more in high school. And then, um, and then college, you know, when I started wilding, got off purpose, lost my way.
drug and alcohol, you know what I'm saying, toton guns, you know what I'm saying, gang activity, selling weed by the black. I just, when I got to college, I wasn't locked in on purpose and just really lost my way. Still kept in contact with E, but you know sometimes, bro, somebody's light.
when they live in how they should be and you not, they light in a sense can make you kind of. It almost offends you. It almost offends you in a sense. And so all he ever did was show love, but I just naturally kept my distance because I knew like I ain't living right. And so then when I get baptized, October 17th,
2009, I gave my life to Christ. And I'm like, man, I'm about to start really light, really working on my character, really become a new creature. He was the first person I called. You know what he said? He was like, welcome back. This is a good time to get with me too. He was like, I'm starting to pop a little bit.
And I was just like that. And ever since then, we've been just like that he's my kid's godfather. We just like family. So we've been building for 30 years and so two years ago, he also had a speakers program. And we realized like we were doing events around the same time and it was weird because on the outside world, it would look like we competing, but he would speak for my events. I would speak for his events. And so it was just like, why don't we just come together and we just do something together. And I was just like,
Bet he was like, what y'all have created is phenomenal. He would actually say it was like, well, this is way better than our speakers program. He was just like, so we'll disavow ours, join yours, and let's build this together. And together we got the number one. And that was my only ask, like maybe work hard on our brand and our name. And him and CJ was like, no, I keep it. We coming up under the next level umbrella. So I was like, bro, my team will be your team. My staff will be your staff. We're going to build this thing together.
Man, so what have you learned from me as it pertains to speaking? I feel like he gave me all the game. He was the first one to let me know like I could be my authentic self when I take the stage to speak. He taught me the marketing. He taught me the branding. He was one of the first ones to tell me like, Jay, you look like
a handyman, like you got all these different things on your website, like you could do a little bit of everything, you look thirsty, like you want to take anything that comes along. And he was just like, you got to clean it up and be a specialist in one area. So what I learned from him and see was just like, give it your all. So I went all in. So because I was all in in the educational space, now I'm in corporate.
But at the time I was all in in the educational space, I just went all in from books to curriculums to merch, speaking for students, speaking for teachers, doing parent nights. You know what I'm saying? They got next level teaching books for the teachers, next level parent books for the parents, next level student curriculum for the kids. We got the next level student shirts, merch. We got the next level parent merch. We got the next level teacher merch. Like it was, it was a whole conglomerate. So they taught me like,
how to package it and how to completely dominate an industry. And most people go wrong because they be kind of all over the place, but they don't fully commit. They don't fully commit to something. And so that's what we're going to be teaching next week when we do our three day virtual training. It's just so people how to fully commit.
Like, this is what happens when you go all in to be a successful six-figure speaker, bro. Being a six-figure speaker is easier than people know. And I hate it when I share it and people feel like, oh, it's this big thing. It ain't that deep. Being a six-figure speaker just means you made $8,400 a month. That's just two-speaking engagements for 4,200. That ain't no money. That's like, that's not, that's, listen to me. You can be a six-figure speaker and not popping.
I tell folk all the time, if you speak twice in a month and they pay you $5,000 each time, you're not popping. You're just kinda out here getting a little something, something. A little something. You know what I'm saying? But the world that we live in is different. The investment is different. The average person in America, they go to college, spend four years in college, they spend $160,000 for a four year degree. This comes from educationdata.org. $160,000, $40,000 per year. And if you get hired,
Because you know, just because you got a degree, that don't mean you're going to get hard. Not at all. If you get hired, you make $54,000 a year. So imagine today, you're going to go away somewhere to a faraway land and take a whole bunch of classes and quiz, learn from a bunch of people who probably ain't never really did it themselves. How many people are teaching business that never even filed for an EIN? Relax. You don't know what I'm saying? Or teaching accounting and they never, anyway, I'm about to say balance a checkbook. Hopefully, we'll do this today.
But it's like you go through all of this, and it's like after four years, $160,000 in the red, now you make $54,000 a year, where it's the reverse. Now we turn it over the tables when it comes to investing. Now people is investing a minimal amount, joining programs, and now making six figures in their first year.
Okay, what about the people that aren't that good? What makes a good speaker? Right? So I want to understand how you're training someone to have a good message. A story, a personality, um, in delivery. Story, personality, and delivery. I feel like those are the three elements.
We can help you with your story because everybody has a story. You have something to share. If not, you wouldn't want to be a speaker. I haven't made anybody yet that's like, I want to be a speaker. And I'm like, okay, what do you want to talk about? They don't know. They know. I want to talk about divorce. And then we have to get them off of that to find another way that it's like really relationships, right? Or, but it's like, you got to have a story or a story or something to talk about. You got to have your own personality in there and then the delivery.
So when you look at ET, he's got a story of being homeless, high school dropout. He's got his own personality, but then he has a way that he delivers his speech. Give me some sauce on the delivery.
So everybody's different. So I've got someone named Vernice Cooper in our community. She's quiet. My name is Vernice Cooper. She's very monotone. She's a licensed condition in California. But bro, her delivery is sweet. Her delivery is pleasant. She's got like Katie Kirig vibes. You know what I'm saying? Like it's just.
She's not rah rah. She's not passionate. She's not super direct like that. She's very matter of fact, very poised, but she flows with grace on the stage. Everybody has their own flow. Everybody has their own style, their own delivery. I've literally had people in our community that have been speaking and they are more like comedians.
And it's just like, bro, this was like a stand up comedy keynote. Like their delivery, it was funny. They had the punch lines, but you brought it back home. So all of that takes a science to it. So I tell folks all the time, like, you got the personality, you got who you are. So be your authentic self. You got your message, your story. Now we got to talk about how you deliver that.
And I'm saying your program helps with all three of those. Like all of that. But then also the marketing and the branding and the perceived value is so much more. But yes, we do help with that because people because people are out here. People are out here trying to figure it out. People are out here struggling. You know what I'm saying? And they don't realize how open the field is.
A lot of people feel like always too many speakers in the industry. I'm like, just because you know five or six, bro, it's 132,000 schools in America. Not even counting other countries. Just in America, 132,000 K through 12 schools. Wow. There are more than 400,000 conferences that take place every year.
So you do the social proof podcast conference. We do the next level Speakers Academy conference. Like all these women that are loose, TD Jakes have a conference. Everybody has 400,000 conferences. And each one has eight, nine, 20 different presenters and speakers.
You know what I'm saying? Investors had 30-something different presenters. Like, there are not enough speakers out here in the world. There are 1.7 million corporations in America alone. There are 30,000 colleges and universities across the globe. They all need speakers and presenters.
So I feel like this field is wide open. I feel like I'm going to help as many people as possible become speakers because we don't have enough speakers. I should not have the demand I have and only take up to 5% of the requests that come in.
But the reality is the field is still very much wide open. I'm going to put it to you in this perspective, bro, in case anybody is still kind of wondering, like, when I was at my height of the educational space, there was no one. And I say this knowing the industry, there was no one at the top like me when they came to the educational space, speaking to youth.
there was no one that could demand the amount that I was demanding and requesting. There was no one that spoke for teachers and it might have been somebody that was asking for the same amount, but they only did teachers or they only did students. There was no one that did both that had programs, curriculums, some merch. You know what I'm saying? When you're making multiple six figures without using the microphone and then you make seven figures using the microphone, like there was nobody else that was doing that.
I wasn't even in, what's 2% of, what's 1% of 130,000? 1,300. So 2% of 130,000 is 2,600. I wasn't even in 2% of the schools in 10 years. Wow. And you dominate that. Thank you.
So in across 10 years, 260 schools for 10 years, I wasn't doing 260 schools. That wouldn't mean that I was, because it's only 365 days of the year. That means I'd be speaking four days out the week.
So I was probably doing 1% of the schools. It's just going to show you how vast the market is. But people don't realize that, but that's why we're doing the virtual event. That's why we're going to jump on the challenge. We're going to teach them. We're going to coach them. We're going to train them up. And then from there, we'll know who will work with us. And we kind of help mentor and guide and join the inner circle. But it starts with these trainings right here. And some people get the game and then they go off and they're successful.
They saw you don't say we got people that made six figures and they first three months Yo, look if you're watching this on Instagram comment the words speak if you're watching this on Instagram comment the word speak if you listen to this Go to social proof speaks social proof speaks calm. Yes, that is my referral link. Okay, because I want
Jeremy to know that we have an audience of people that actually want to get in this space. And I will actually be on the challenge myself. Well, social proof speaks dot com because I really need to understand this, but it's the easiest money in the world. If you think about it, you know what? I mean, even now as an entrepreneur, if you have a product or service to make 10 to make $5,000.
here's what changed the game for me. I'm selling these T-shirts for $25, right? So for me to make $100, I got to sell four T-shirts. Well, for me to really make some money, I just sell a bunch of T-shirts, bro. A lot of them. So I want to make $2.75 a day, which is $100,000 a year. So I just sell 11 T-shirts every single day. And that was my North Star. That was my target. I said, yo, if I can sell 11 T-shirts every day, I can make $100,000 a year.
Well, it took a lot to sell 11 t-shirts every day. A lot of energy. And out of the 11 t-shirts that I sell,
It's still like a product call, so I don't get all of the money. It's not gonna make six figures, right? But as I went through this process of writing my book, then being a speaker, and actually E.T. was like, yo, you need to speak. I'm like, well, let's do it. To make $12,000 in that short period of time, I said, yo, I'm done. I think, like, to make five, I think one of my first gigs was like 2,500. Change, right? You know how many shirts I got to sell to make $2,500?
You know how hard that is? I gotta have your shirt, you gotta like the shirt first off. Gotta have your size, the color you want. I gotta find you. And that's each person, because each person goes by one shirt to Max. But if I can find one company, organization, school, and then they messed up, bro. They was like, yo, we gonna buy a hundred of your books too, I said. Oh, bro. Talk to me nice.
So I've been in entrepreneurship space. I've been building a bunch of stuff, but this is the year that I'm on more stages than I am a commission speaker. So I want to say thank you. Absolutely. Because this conversation, I needed that. I need a follow up with that gig too, when that gig comes through. Maybe. I don't know. Yeah. No, that's huge. That's going to come through though.
I hope so. That's 12 grand. Yeah, but don't ask if I'm available. I said, yes, too fast. And you probably thought this ain't no professional speaker. You hit it with the yo-yo, then the voice note. Yo, what's up? We're trying to get that gig.
Oh, tell me you this. That was the place. No. Hey, what's up? Why is that? I get a gig. I said, yo, I'm just checking on that opportunity that that's speaking gig. I'm free. Oh, man. Oh, third strip, bro.
We're gonna get you right. No, but there's no better feeling to get paid to say this stuff. I'm gonna say on Instagram anyway Anyway, it's all I really do want that gig. So that kind of your Instagram comment to where speak right now or go to social proof speaks calm That is my referral link. Okay. If you are a supporter of this show go to social proof speaks calm You won't you won't regret it hundred percent guarantee, bro
You gave us some game. You gave some game out just on question and answer. So in a structured format, I know. I was dumb. It's dumb. Trust me, bro. We got a proven training. People walk away from this training like OMG. I can't believe I got this for a couple hundred bucks and be like ready to go get it.
It's bonkers, bro. We got like a hundred percent satisfaction guarantee on that joint. Wow. I mean, bro, we know the game. Yeah. I've been doing this for 15 years. ET been doing it for 30 years. Enki Johnson been doing it for 19 years. Enki on that joint too. I don't know if Enki's on this one. Yeah, I have the chance. But he speaks at most of our events. Yeah, for sure. He's one of our partners.
Yeah. So all three, all came together on the best way to build a speed career. Yes. So when you go to the next little shoot together, you see all three of us there. That is nuts. Oh, yes, bonkers. Yes, bonkers. Here's the thing. And I think he is my brother, man. I love me some Enki Johnson. Yes. And.
I think it's his ability to speak in his story, because all that other stuff he's just not good at, bro. Like his social media, he's never really been like consistent with social media and all that kind of stuff. He's just fired, but this is what I realized, like some people just special. We were at a gig one time, just years ago.
I'm sitting in the back when I'm like, yo, this is crazy. It was like a thousand people there or something like that. He's like, yo, I'm about to go speak. He told me out of confidence what he was making. And I just couldn't believe it. When he first said it, I said, I can't, in my mind, calculate how someone's going to pay you this amount of money to go speak for. Right, right, right, right. In my heart, I'm like, you're nice, but I'm not, I'm nice too. They don't like me.
On the low, on the low. I can say that now, because anyway, so I was like, bro, how do you get these gigs? He said, yo, you gotta go on stage and kill it. And I said, he said, if you go on stage and kill it, he said, when I know this already, when I speak, there's somebody in the audience that's going to ask me to speak at another event. They're going to, I'm gonna get a booking from this gig. He said, pretty much every gig I do, I get a booking from that gig. Come on.
And he said, that's how you know you're killing it. I said, yo, but I'd be killing it on stage. He said, do you get a gig from every gig you do? And I was like, he's like, are you really killing it? Yo, here's, here's what's date. It's crazy. He didn't follow up with nothing after he said that. You felt me which I'd felt the way about it. I'm like, my back or something, bro. He's like, he said, you're going to get from every gig you speak out like,
Well, I mean, not every. And he just looked at me and he's like, and then that's when they called up like, yo, to this day, thank you, Jonathan, you just walked away from me. I'm like, bro, don't walk away from me. Come back here. I'm not done with you. And he's got me up and say, yo, let me watch me do my thing. Yo, that's what I realized that there is an art to it. Yeah.
I think I'm doing my thing. Now I know I'm good at it because, you know, I do get like recurring stuff, right? And you told me that I'm good, so I'm cool.
But that's when I knew I was like, oh, I need to study the art. There's an art to it. I don't want to be on stage and just blah, my story. There's an art to it. And we got Jessica Lundy, who's our keynote writing coach. So she'll be teaching on the art of telling storytelling and sharing your message to you. It's gonna be a robust three days, bro. It's gonna be rich.
That's going down brother. I know we missed a million things but anything we missed that we didn't touch on. We could talk for the next three hours and it would be clear. But I feel like we covered a lot. I need you to like cover me in the speaking thing. You need to be
I like, I want to progress. So I need, I need that accountability. We brought, provide that in the community, accountability. Like on, like on going, outside of three days. I feel like, I feel like in 2025, I need to be your accountability partner in the gym. Yes. And in speaking. Yes. How can I be your accountability partner or something? Um, let me think on that. I will let you know.
It's up. Hey, if you want to book me, don't DM me no more. Go through his assistant. Go through my assistant, but it gets my assistant. You got to shoot me a DM, but shoot me a DM right now. Cause I don't got the new website up or fill out the booking form. Yeah. Okay. So you can go to David never sleeps.com right now, but that's soon going to change because my coach said it needs to change cause that has nothing to do with me actually speaking and I've been using that for years since like sleep is for sucker. So it's kind of like a,
I'm on it. I'm on it. I'm on it. Jeremy, thank you so much. One more time, man. Socialproospeaks.com. Check it out. Or if you're on Instagram right now, just comment the word speak and I will send you a DM to the link. I'm looking forward to this training. I'm looking forward to seeing y'all in there. I'm looking forward to seeing people getting a first five case speaking gig.
Imagine what that does to somebody who makes $60,000, $70,000 a year, but you got to work 40 hours a week and the whole year to get to 60. The whole year. But when I come across people at our conference and they come to me in tears and they say that you saved my life, you changed my life, like I'll never, I'll never get used to that, bro. It's the best feeling in the world. And you know what I tell them? I'd be like, you say, you changed your life. Because you made the investment and you put the work in.
I just gave you the blueprint, but you were brilliant enough to follow the game plan and execute at a very high level and now you win it. So I'm like, you deserve to get that $5,000 a gig. You deserve for that organization to pay you $8,200 for a 45-minute presentation. You deserve that because you put the work in and you made the investment.
You signed the full workshop, you signed the full training, you got some game, you got some insight, you deserve to be rich, you deserve to be wealthy, you deserve to get this opportunity because you put that work in. And you deserve it over the other people that sit back and watch the episode or join the training or never made a move or say it one day I'm gonna be a speaker, but never put no, you know how many people say I'm gonna be a speaker, I'm gonna be a speaker one day, I'm gonna be a speaker of Jeremy E. T. I'm gonna be a motivational inspirational speaker and they never put their work in.
They never join a program. They never sign up for a training. I host free trainings on the rig. They never sign up for that stuff, or they sign up for it, but they don't show up. I'm locked in next week, bro. So stop cussing at me. Yeah. I'm locked in. I can't just say it. Then not do us required. I'm locked in. No, it's going down. I'm going down. I'll see you there. Yes, sir. Listen, man, let's go. Socialproopsbeaks.com. Check it out. It is. What are the dates? What are the dates? Cause I don't know when someone's watching this.
Uh, it's going to be on Monday. I believe it's February 3rd through 5th. Yeah. February 3rd through 5th. What time typically? 7 p.m. Easter, 7 to 9 Eastern. 7 to 9 Eastern. Yeah. All right. Cool. All right. We locked in, man. So, uh, your mouth is going to make you millions.
You are going to your experiences the story the thing that broke you is going to pay you more than anything else more in the balls more in the product more in the service more in the manager your story your pain all that stuff you went through I truly believe
It's going to be the thing that pays you the most. And I cannot wait to see the story. So make sure, y'all again, go to social proof speaks dot com social proof speaks dot com. Uh, if I buy a ticket, we'll be recorded. Well, they record it. Yes. I think if you give VIP recording a cent, there you go. But the details is on there. Got you. My man said I'm out the country, but I need that info. The show. Yes. I can't see the picture for the guy or woman. I can't see it, but
Okay, but yes, socialbrews.com or if you're on Instagram, comment the word speak. Do yourself a favor. Go get you some social proof, meaning go build something. Go build it really, really big, become really successful. But then it's your responsibility to do what Jeremy is doing. Come back to your community and teach them what you did. It's the only way our community grows. All right, we are out of here. Peace.
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