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Put Your Income Where Your Mouth Is!!! Jeremy Anderson #500

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January 30, 2025

TLDR: Discusses monetizing professional speaking, emphasizing the importance of a strong plan, professional website, speaker reel, and EPK (Electronic Press Kit) with my friend-coach-mentor. Guest provides insights on securing lucrative gigs regardless of social media following.

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In the latest episode of the Social Proof Podcast, host David Shands engages in an insightful conversation with his friend and professional speaking expert Jeremy Anderson. This milestone episode focuses on how to effectively monetize one's speaking engagements, leveraging personal stories, and building a strong brand. Here's a summary of the key points and takeaways from this engaging discussion.

Introduction to Professional Speaking

The episode kicks off with a light-hearted exchange about fitness routines before diving into the entrepreneurial world of professional speaking. Jeremy shares an amusing anecdote about motivational speaker E.T. and how he effortlessly monetizes his speaking, underscoring the powerful financial potential of using one's voice.

Key Elements of Monetizing Speaking Engagements

The Importance of Planning

  • Professional Tools: Jeremy emphasizes that to succeed in speaking, having the right tools is crucial. He suggests creating:
    • A professional website
    • A compelling speaker reel
    • An effective Electronic Press Kit (EPK)
  • Branding Matters: Even individuals with modest social media followings can secure lucrative gigs if their branding is on point.

Real-Life Success Examples

  • Case Study of Jennifer Marcus: Jeremy cites Jennifer, who generated $1.3 million in speaking fees with only 257 followers on social media by focusing on corporate space and a strong message. He illustrates that deep branding and vital messaging often outweigh follower counts in importance.

Building Your Brand

Jeremy discusses the need for speakers to elevate their perceived value through strategic branding:

  • Website Optimization: A website should specifically reflect the speaker's niche. Jeremy suggests moving from general names to more direct ones, such as DavidSpeaks.com.

  • Message Development: Speakers should convey a message that connects with audiences. The core of the talk often hinges on personal stories of resilience and successes that resonate with their listeners.

Finding Speaking Opportunities

Targeting the Right Clients

Jeremy elaborates on different avenues to find speaking opportunities:

  • Schools and Corporations Have Budgets: He clarifies that while schools might claim not to have budgets for motivational speakers, they often do have funds allocated for professional development or retention.
  • Leveraging Relationships: Building genuine connections and having a solid pitch can significantly elevate a speaker's chances of being hired.

Strategies for Successful Approaches

Jeremy suggests hiring an assistant or using a booking manager to handle inquiries about speaking gigs. It's about creating a professional image that instills confidence in clients.

Overcoming Self-Doubt as a Speaker

Many aspiring speakers question their stories and if they are compelling enough. Jeremy reassures listeners that:

  • Everyone Has a Unique Story: The significance lies in how well the story is shared. Authentic personal experiences can greatly affect audiences.
  • The Need to Speak: If one feels compelled to share their experiences, they should pursue speaking. Jeremy shares a poignant story of how his speaking engagement saved a middle school girl's life by offering her hope.

Keys to Becoming a Successful Speaker

Before concluding the episode, Jeremy discusses the essential traits of a successful speaker:

  • Storytelling: Crafting a compelling narrative is essential.
  • Authenticity and Delivery: Each speaker must find their unique voice and delivery style, whether that be inspirational, humorous, or educational.

Conclusion

David Shands wraps up the episode by encouraging listeners to take action on their speaking aspirations. Whether through Jeremy's training or simply by sharing their own story, anyone can transform their narratives into motivational speaking engagements that inspire and make a financial impact.

Final Takeaways

  • Invest in Yourself: Consider attending workshops like the upcoming Next Level Speakers Academy to further develop your speaking career.
  • Action is Critical: Don't wait for opportunities to come to you. Pursue them actively, and leverage every bit of knowledge shared in conversations like this.

This episode underscores the profound influence a speaker can have while highlighting the entrepreneur's journey towards building a successful speaking career.

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