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    Old Mutual launches Mobile Virtual Network Operator

    1
    enOctober 09, 2024
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    • Telecom ExpansionOld Mutual has launched Old Mutual Connect, a mobile service aimed at providing affordable connectivity and data to lower-income customers, enhancing their access to digital services and financial solutions.

      Old Mutual has expanded into the telecommunications industry with its new service called Old Mutual Connect. This initiative focuses on providing affordable mobile services, primarily targeting lower-income customers. By ensuring access to cost-effective data and connectivity, Old Mutual aims to enhance digital engagement and support their customers’ participation in the economy, while integrating various financial services into their offerings. The move aligns with current trends favoring digital solutions and highlights Old Mutual's commitment to understanding and meeting the specific needs of the communities they serve, thus strengthening their overall customer engagement strategy.

    • Customer-Centric SolutionsAll Mutual leverages 139 years of experience to provide affordable communication and financial solutions, accessible through local branches, focusing on customer needs in South Africa's mass market.

      All Mutual has been serving customers in South Africa for over 139 years, using its deep understanding of their needs to create affordable communication and financial services solutions. Their offerings are designed to help customers, especially in the mass market segment, by providing easy access to data and mobile services through local branches. With a focus on building strong community connections, All Mutual emphasizes its unique customer value proposition, which includes benefits like SIM cards for new sign-ups. This approach not only facilitates daily communication but also enhances customer interactions with financial products, reflecting a commitment to delivering value and support within the community.

    • Customer ConnectivityThe company offers unique promotions for customers, including free gig allowances and plans to enhance network coverage and services, ensuring better connectivity, especially in rural areas.

      This conversation highlights a company's innovative offerings aimed at enhancing customer engagement and satisfaction. They provide a unique promotional deal where customers can receive multiple free gig allowances for purchasing services. With a commitment to improving connectivity, they plan to expand their network and explore 5G technology to ensure every customer in Africa can stay connected. Collaborating with a reliable partner enhances their capability to improve coverage, particularly in rural areas. The focus is on delivering quality products and maximizing the value customers receive from their services, letting them easily connect with friends and family while also benefiting from attractive promotions.

    • Customer ValueOld Mutual aims to stand out in the growing telecom market by focusing on customer value and trust as they launch their mobile virtual network operator.

      Moses Duma from Old Mutual discussed the growing competition in the telecommunications sector, especially as more traditional financial institutions enter the market. He emphasized the importance of Old Mutual staying true to its values by focusing on customer satisfaction and using customer data wisely. Moses noted that building trust and providing value are critical as they launch their mobile virtual network operator, aiming to help customers save and improve convenience in their lives. Despite the increased competition, he believes Old Mutual can stand out by consistently delivering new solutions that matter to their customers, ensuring they are their first choice.

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