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Oceana Results - Year ended September 2024

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November 25, 2024

TLDR: Nosipho Radebe interviews Neville Brink, CEO of Oceana Group

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In the recent podcast episode, "Oceana Results - Year ended September 2024," Nosipho Radebe speaks with Neville Brink, CEO of Oceana Group, as they delve into the company's impressive financial results for the past year. The discussion reveals key insights into performance across different segments and strategic directions for the upcoming year.

Strong Financial Performance

Oceana Group announced a 9.5% increase in operating profit, reaching 1.63 billion rand, with headline earnings per share rising by 13.5%. Additionally, a full-year dividend of $495 was declared, reflecting a notable 13.8% increase. These figures underscore the overall growth and resilience of the company, especially in challenging market conditions.

Segment Performance Overview

Lucky Star: A Homegrown Icon

  • Lucky Star emerged as a standout performer, celebrated as the number one iconic brand in South Africa, surpassing international giants like Coca-Cola and KFC.
  • The brand's success can be attributed to:
    • Strong consumer resonance in South Africa.
    • Healthily managed costs without passing price increases onto consumers, ensuring affordability.
    • The product's ability to serve as a family meal solution, allowing consumers to stretch the product to provide for their families.

US Business Success

  • Oceana’s operations in the US, particularly in Louisiana, have achieved remarkable results in the pet food industry and fish oil sales to Scandinavian salmon farms.
  • Factors contributing to this success:
    • An increase in oil prices due to reduced fish supply from Peru.
    • Effective conversion of industrial fish into profitable products.

Challenges in Other Divisions

  • The South African hake business faced challenges, though a strong turnaround was noted compared to previous performances. This highlights the volatility in the local market.

Driving Efficiencies

Neville Brink emphasized the company's commitment to operational efficiency and investments made in the last year:

  • Capex Investment: Over 650 million rand was allocated to infrastructure improvements, including:
    • Upgrading canneries to enhance production throughput and quality.
    • Enhancing vessel fleets for better output and reduced downtime.
  • This investment aims to maximize yield while keeping quality high, essential for maintaining competitive margins.

Strategic Focus and Future Directions

Sustaining Demand for Lucky Star

  • The management strategy focuses on maintaining the affordability of products in light of rising inflation, ensuring that consumers can continue to access the brand. This includes careful pricing strategies to manage consumer expectations without sacrificing quality.
  • Oceana plans to introduce additional products under the Lucky Star brand, such as canned chicken and corn meat, while maintaining brand integrity and appealing to existing consumer bases.

Expanded Industrial Opportunities

  • There's recognition of untapped potential within their industrial operations, where only 70% of allocated resources are currently being captured.
  • Plans for expansion include:
    • Increasing the fishing capacity to utilize more available resources.
    • Continued investments in quality and efficiency improvements across factories, setting the stage for scalable operations in both South Africa and abroad.

Conclusion

Neville Brink's insights during the podcast highlight Oceana Group's strong performance amidst challenging economic conditions. Looking ahead, the strategic focus remains on leveraging core brands like Lucky Star, exploring new product opportunities, and maximizing operational efficiencies. With a keen eye on consumer needs and market dynamics, Oceana is positioning itself for continued growth and resilience in 2025 and beyond.

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