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Netflix lights up Christmas with NFL ratings win

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December 27, 2024

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In this episode of Seeking Alpha's Wall Street Breakfast, host Julie Morgan explored the compelling narrative of Netflix's groundbreaking performance during the Christmas NFL games, along with significant trends in quantum computing stocks and fluctuations in mortgage rates.

Netflix's Record-Breaking NFL Christmas Broadcast

Strong Viewership Numbers

  • Netflix achieved record-setting ratings by streaming two live NFL games on Christmas Day, garnering an impressive total viewership:
    • Kansas City Chiefs vs. Pittsburgh Steelers: 24.1 million viewers
    • Baltimore Ravens vs. Houston Texans: 24.3 million viewers
  • Notably, viewership peaked at 27 million during Beyoncé's halftime performance.
  • In total, 65 million viewers in the U.S. watched at least a minute of the games.

Impact on Social Media

  • The event created a buzz on social media, particularly with the hashtag #BeyonceBowl, which trended on X (formerly Twitter) for hours.
  • Netflix dominated 10 of the top 12 trending topics on X post-game, highlighting its cultural impact and engagement.

Future Broadcast Agreements

  • Netflix has secured a three-year contract with the NFL, though it's uncertain how many games will be aired in future seasons.
  • Additionally, they plan to broadcast WWE programming and the Women’s World Cup tournaments in upcoming years (2027 and 2031).

Quantum Computing Stocks Surge

Rigetti Computing's Performance

  • Rigetti Computing (RGTI) experienced a dramatic 36% surge in stock value.
    • D-Wave Quantum: increased by 24%
    • IONQ: rose by 8%
    • ARKIT Quantum: showcased a staggering 50% gain.
  • According to analyst Joseph Parrish, while Rigetti has notable potential, patience is essential for investors as results develop.
  • Rigetti's shares skyrocketed by 543% in December alone, showing significant interest and investment in quantum technologies.

Investment Perspectives

  • Analysts suggest IONQ as a compelling investment option, even with a milder 52% increase compared to its competitors.
  • The quantum computing sector shows increasing investor interest, hinting at a promising future amidst fluctuating market conditions.

Mortgage Rates on the Rise

Recent Trends

  • Mortgage rates have risen for the second consecutive week. Key statistics include:
    • 30-Year Fixed Rate Mortgages: 6.85% (up from 6.72% previously)
    • 15-Year Fixed Rate Mortgages: 6% (an increase from 5.92% last week)
  • The Freddie Mac survey indicates this trend is occurring after a downward movement earlier in December, prompting interest among potential homebuyers.

Conclusion

This podcast episode sheds light on key developments in entertainment and technology.

  • Netflix is reshaping live sports viewership, making strides in both ratings and social media engagement.
  • The quantum computing sector continues to garner attention from investors, demonstrating significant stock movements and investor enthusiasm.
  • Increased mortgage rates signal shifts in the housing market, worthy of close observation by potential buyers and investors.

Key Takeaways:

  • Netflix's Christmas NFL broadcast exemplifies its successful foray into live sports, bolstered by record viewership and social media buzz.
  • Quantum computing stocks, particularly Rigetti, show immense potential despite market volatility.
  • Rising mortgage rates could impact the housing market, reflecting broader economic trends.

By keeping an eye on these developments, investors and audiences alike can navigate the evolving landscape of entertainment and technology, along with housing market fluctuations.

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