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    LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)

    enJuly 16, 2023
    What is LinkedIn's skills-first hiring approach?
    How does LinkedIn translate experiences into skills?
    What metrics does LinkedIn use to measure success?
    Why is networking emphasized for job seekers on LinkedIn?
    How can candidates enhance visibility to recruiters on LinkedIn?

    Podcast Summary

    • Implementing a Skills-First Hiring Approach: Addressing Job Market Imbalances and Opening Pathways for Job SeekersLinkedIn's skills-first approach aims to broaden job opportunities by focusing on skills rather than job titles, offering a new pathway for job seekers and emphasizing the power of networking and social media connections.

      LinkedIn has implemented a skills-first hiring approach to address job market imbalances caused by the COVID-19 pandemic. The traditional focus on job titles limited opportunities for people to explore different roles and industries. By translating people's experiences into a set of skills, LinkedIn aims to help individuals find suitable employment and balance the job marketplace. Hari Srinivasan, VP of Product at LinkedIn, emphasizes the importance of this shift in hiring practices, as it offers a different pathway for job seekers and holds potential for long-term change in the job market. This conversation also highlights the value of networking and social media connections in creating opportunities and building valuable relationships.

    • LinkedIn's Transformation: From Cringey to ValuableLinkedIn's focus on building meaningful relationships, providing valuable knowledge, and prioritizing member satisfaction showcases their commitment to connecting individuals to economic opportunities.

      LinkedIn has undergone a significant transformation, shifting from a cringey platform to a genuinely interesting and valuable one. This transformation has been driven by a deep understanding of what LinkedIn's members want, which is the ability to build meaningful relationships and access valuable knowledge. LinkedIn has focused on connecting individuals to economic opportunities by ensuring that the content they see in their feed is relevant and engaging, and by providing access to the knowledge and advice they need. This shift has been the result of continuous investment and refinement, with LinkedIn constantly striving to better understand their members' needs and make decisions that align with their vision of connecting people to opportunity. While there is still room for improvement, this conversation highlights LinkedIn's commitment to creating a connected ecosystem that prioritizes member satisfaction and success.

    • Enhancing User Experience and Connecting People to Opportunity: LinkedIn's Commitment to Improvement and InnovationLinkedIn is dedicated to improving user experience and connecting individuals to opportunities by utilizing machine learning, algorithms, and innovative initiatives like AI-assisted prompts and talent solutions.

      LinkedIn is constantly striving to improve and provide a valuable experience for its users. The company encourages feedback and suggestions from its users to understand how they can do better. Through advancements in machine learning and algorithms, LinkedIn aims to deliver interesting and valuable content to its users. The company is also exploring new initiatives, such as gen AI-assisted prompts, to help users unlock the knowledge and perspectives of the platform's vast community. While the feed and algorithm play a significant role in enhancing user experience, the talent solution product, which focuses on helping people find jobs and acquire new skills, is a crucial aspect of LinkedIn's mission to connect people to opportunity.

    • LinkedIn's Connected Ecosystem: Exploring the Hiring and Learning MarketplacesDespite shifts in the hiring marketplace and the power of companies, the trend towards skills-based hiring is an important factor that will endure.

      LinkedIn operates as a connected ecosystem, with marketplaces for hiring and learning. The hiring marketplace connects job seekers, recruiters, and hiring managers, while the learning marketplace connects learners to instructors. The organization is structured around teams focused on flagship products like Recruiter and LinkedIn Learning. Additionally, LinkedIn has large film studios used for creating content. The conversation also highlights the shift in the hiring marketplace, with more job seekers and fewer open jobs, giving companies more power. However, there is a trend towards skills-based hiring that has been overlooked, which suggests that some changes in the hiring landscape will stick around.

    • Shifting Mindsets: Skills-First Hiring and Values-Based Job SearchesThe COVID-19 pandemic has reshaped the job market, with employers prioritizing skills over titles and job seekers seeking opportunities that align with their values and interests. Job marketplaces need to adapt to these changes for success.

      Job seekers and employers are shifting their mindset towards skills-first hiring and values-based job searches. In response to the COVID-19 pandemic, many individuals found themselves unemployed, leading to a need for job market rebalancing. Instead of solely relying on job titles, employers are now focused on identifying specific skills required for a role. This allows for more flexibility in hiring and opens up opportunities for individuals with transferable skills from different industries. Additionally, job seekers are no longer solely motivated by titles, but rather seek job opportunities that align with their values and personal interests. By adapting to these shifts and amplifying signals from members, job marketplaces can fulfill the evolving needs of job seekers and employers more effectively.

    • The Evolution of LinkedIn's "Open to Work" Feature and Changing Hiring PracticesIn today's job market, being open to new opportunities and showcasing skills and credentials on platforms like LinkedIn is crucial for success. Building relationships and adapting to changing hiring practices are also important.

      LinkedIn's "open to work" feature and the perception around it has evolved over time. In the past, being open to work was seen as a sign of inadequacy, but now it has become more acceptable and even encouraged. The COVID-19 pandemic played a role in changing the stigma around unemployment and being open to new opportunities. LinkedIn introduced the feature publicly and it gained recognition as a way to communicate job availability. This conversation also touched upon the idea of "open to internal work" where employees can express their interest in new roles within their current organization. The conversation suggests that the way we approach hiring, including for product managers, is changing and evolving. It is important for individuals to build relationships, showcase their skills and credentials, and adapt to these changes in order to succeed in the job market.

    • Showcasing Relevant Industry Experience and Genuine Interest to Stand Out to RecruitersFocus on roles where you can demonstrate industry understanding, even if you lack functional experience. Expressing genuine interest in a company, using LinkedIn features, can increase visibility and improve job recommendations.

      Showcasing relevant industry experience and expressing genuine interest in a company can greatly improve one's chances of being noticed by recruiters. Hari Srinivasan suggests that PMs should focus on roles where they can demonstrate their understanding of the industry, even if they lack functional experience. This can help them stand out from other candidates. Additionally, expressing interest in a company, even if there are no current job openings, can signal to recruiters that the person is genuinely interested in working for that company. Furthermore, using LinkedIn's features, such as specifying job preferences and highlighting skills with evidence, can enhance visibility to recruiters and increase the chances of being recommended for a role.

    • Increasing your chances of getting hired on LinkedInShow your "Open to work" status, showcase your skills, utilize recruitment and networking, and have a clear career goal to increase your chances of success on LinkedIn.

      There are several factors that can increase your chances of getting hired or having people reach out to you on LinkedIn. One important factor is having the "Open to work" status, as it indicates to employers that you are actively seeking job opportunities. Additionally, showcasing your skills and demonstrating them effectively can also significantly increase your chances of landing a job. However, for more senior roles, recruitment and networking through LinkedIn may be more common than finding job postings and applying directly. Furthermore, the conversation highlights the importance of having a clear North Star or goal in your career. LinkedIn as a company values having a strong guiding principle, and focusing on that can help individuals navigate complex decisions and achieve success.

    • Connecting People to Economic Opportunity: LinkedIn's Driving ForceLinkedIn prioritizes helping individuals achieve their goals by simplifying its approach and removing barriers. Success is measured through tangible outcomes, while trust and transparency are essential in their ecosystem.

      LinkedIn's North star is connecting people to economic opportunity. While this idea may sound vague and fuzzy, it is actually a driving force in meetings and product reviews at the company. By prioritizing the goal of helping individuals achieve what they want, whether it's finding a job or launching a successful podcast, LinkedIn simplifies its approach. This focus on intent and unblocking barriers makes decision-making easier. Operationalizing this concept involves continuous repetition and leadership reinforcement. As for measuring success, LinkedIn looks at metrics like the number of hires and the number of people who learn a skill, which reflect the tangible outcomes of connecting people to opportunities. Additionally, LinkedIn follows the principle of putting members first, ensuring trust and transparency in their ecosystem.

    • The Importance of Strategic Decision-Making in Managing a Complex Ecosystem like LinkedInTo effectively manage a complex ecosystem like LinkedIn, it is essential to consider the cause and effect of changes, understand stakeholder perceptions, and use decision-making tools and processes.

      Managing a complex ecosystem like LinkedIn requires a unique set of skills and decision-making mechanisms. Hari Srinivasan emphasizes the importance of thinking through the cause and effect of any changes made within the ecosystem, considering how it will impact different stakeholders and their perceptions. This level of interconnectedness requires careful consideration of second, third, and even fourth-order effects. Furthermore, he mentions the implementation of tools like RAPID, a decision-making framework, and the five-day escalation rule to facilitate efficient decision-making and break down the complexity of the ecosystem. To successfully navigate and maintain a complex ecosystem, it is crucial to understand the interconnections between various components and adopt appropriate strategies and processes.

    • LinkedIn's Processes for Efficient Decision-Making and Managing Complexity.LinkedIn utilizes the RAPID and five-day alignment processes to ensure efficient decision-making and accountability, focusing on the bigger picture and fostering innovation.

      LinkedIn has implemented processes like RAPID and five-day alignment to manage complexity and ensure efficient decision-making. RAPID helps determine who has the authority to make decisions and involves key stakeholders in the decision chain. It is crucial to have a single person taking responsibility for the decision-making process to ensure clarity and promptness. The five-day alignment rule puts accountability on managers to resolve issues within a specific timeframe. Additionally, LinkedIn values talent that can see how systems and complexity interact, making decisions that benefit the entire ecosystem rather than focusing solely on individual growth. This signals a shift towards innovation and bigger bets rather than solely micro-optimization.

    • LinkedIn's Robust Ecosystem: Prioritizing Growth and Value for UsersLinkedIn's focus on growth and value is evident in features like LinkedIn Learning, which offers tailored courses to help users acquire the skills needed for professional success.

      LinkedIn has prioritized growth and value in its ecosystem. The growth team plays a significant role in the company, and the network's expansion has been crucial for scaling. However, the underlying principle that drives LinkedIn is the delivery of value to its users. While some features may not be as visible or glamorous as others, they have made important contributions to the platform. For example, LinkedIn Learning is a powerful system for professional skill development, offering tailored courses taught by expert instructors. The ultimate goal is to help users acquire the skills necessary to succeed professionally. By focusing on growth and value, LinkedIn has created a robust ecosystem that connects people to economic opportunities.

    • Building Skills for Success in Product Management: Insights from LinkedIn's Product UniversityAcquiring skills through case studies, real examples, and a loop-thinking mindset is crucial for aspiring product managers to break into the field and succeed in driving growth and innovation.

      Building skills is crucial for success in product management. Hari Srinivasan shares his experience of starting a product university at LinkedIn to address the lack of skills among their employees. He emphasizes the importance of learning through case studies and real examples rather than just frameworks. This approach allows individuals to understand how to validate ideas, prioritize, and communicate effectively. Additionally, he mentions the significance of thinking in loops and fueling growth. The course covers frameworks and tools for measuring and monitoring growth, along with analyzing failures for postmortem evaluation. For aspiring product managers, Srinivasan highlights the value of acquiring skills in order to break into the field.

    • Developing the Skills of a Successful Product ManagerTo succeed as a product manager, it is crucial to understand and leverage one's strengths, focus on products that resonate with people, and continuously improve by taking ownership and actively building.

      Being a great product manager (PM) requires a combination of skills, including creativity, data science, and general management. PMs who excel often possess exceptional abilities in one of these areas, whether it's being a visionary creator like Steven Spielberg, a skilled data analyst, or a highly effective general manager. It's important for individuals to understand their strengths and gravitate towards roles that align with those strengths, rather than trying to compensate for weaknesses. Additionally, the conversation highlights the value of working on products that people genuinely love. This experience can provide valuable insights and set a high standard for future projects. To become stronger and better at their job, PMs should take ownership of their product, speak up, and actively build things to sharpen their skills as builders.

    • Exploring New Ideas and Sharing Creations with Hari SrinivasanHari Srinivasan's passion for building and creating is evident in his various side projects showcased on his website, Mind of Hari, such as designing board games and creating healthier alternatives like his low-sugar gummy bears.

      Hari Srinivasan is passionate about building and creating things. His website, Mind of Hari, serves as a platform for him to share his various side projects and artistic endeavors. These projects range from writing books to designing board games. One notable project is his creation of healthy gummy bears, which contain only five ingredients and a lower sugar content compared to mainstream candy brands. While the gummy bears are not currently available for purchase on Mind of Hari, they are occasionally stocked seasonally. This conversation highlights Hari's dedication to exploring new ideas and his willingness to share his creations with others.

    • Exploring Systems and Perspectives: Insights from Books, Animal Senses, and Family Movies.Manage expectations when reading hyped-up books, embrace the limitations of our perception, and value the ability to understand and simplify complex projects.

      Reading books can provide valuable insights into systems and different perspectives. Hari Srinivasan recommends a book that delves into the intervention and action-taking aspects of various systems. Though Lenny didn't love the book, they still found it enjoyable. The conversation highlights the importance of managing expectations when it comes to hyped-up books. Additionally, they discuss another book, "An Immense World," which explores animal senses and reminds us of our limited perception. The conversation also touches upon the joy of watching movies as a family, particularly Star Wars and ET. Lastly, Hari Srinivasan shares that their favorite interview question revolves around understanding complex projects, gravitation towards them, and the ability to simplify them.

    • The qualities and actions necessary for tackling complex problems successfully.Understanding complex problems, simplifying systems, and prioritizing product development can lead to successful problem-solving and delightful experiences.

      Tackling complex problems requires a special group of people who are willing to embrace the difficulties. These individuals possess a unique gift and passion that is hard to replicate. Additionally, understanding systems and being able to simplify and explain them is crucial to finding solutions. It is essential to deeply comprehend the problem and the reasons behind its challenges. This understanding, whether it leads to cracking the problem or realizing why it couldn't be solved, often leads to rewarding conversations. Furthermore, great products have the ability to transform moments of annoyance into moments of joy, offering delightful experiences. Making minor changes in the product development process, such as prioritizing big rocks and maintaining an honest and efficient review process, can greatly impact a team's ability to execute successfully.

    • Improving Communication and Skills for Enhanced ProductivityShortening meetings, utilizing LinkedIn skills section, and exploring LinkedIn Learning can improve communication, productivity, and professional development. Feedback and sharing experiences also contribute to platform improvement.

      Implementing shorter, more efficient meetings and utilizing the skills section on LinkedIn profiles can lead to greater clarity and value. By conducting 15-minute reviews instead of hour-long meetings, teams can potentially alleviate communication challenges and reach conclusions faster. Additionally, considering innovative methods like conducting stand-up meetings while doing planks may further enhance productivity. It is important not to overlook the skills section on LinkedIn profiles, as it can provide valuable insights into an individual's abilities. Likewise, exploring LinkedIn Learning can be beneficial, as it offers a wealth of knowledge and resources. Providing product feedback and sharing experiences on LinkedIn can greatly contribute to improving the platform.

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    The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change: https://www.amazon.com/Managers-Path-Leaders-Navigating-Growth/dp/1491973897

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    • Ian Nowland on LinkedIn: https://www.linkedin.com/in/inowland/

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    • Claude 2: https://www.anthropic.com/news/claude-2

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    When Things Fall Apart: Heart Advice for Difficult Times: https://www.amazon.com/When-Things-Fall-Apart-Difficult/dp/1611803438

    Alien: Romulus: https://www.imdb.com/title/tt18412256/

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    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

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    Pendo—The only all-in-one product experience platform for any type of application

    Vanta—Automate compliance. Simplify security

    Eppo—Run reliable, impactful experiments

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/impact-impact-impact-vlad-loktev

    Where to find Vlad Loktev:

    • X: https://x.com/vladimirloktev

    • LinkedIn: https://www.linkedin.com/in/vladimirloktev/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Vlad’s background

    (02:54) Reflecting on transformative years at Airbnb

    (04:28) Skills and mindsets for success

    (11:03) Impact-driven mindset

    (13:16) Saying no and inquiry before advocacy 

    (17:54) “Poking the bear”

    (22:46) Psychological tools for leadership

    (30:08) Building and scaling teams

    (36:12) Letting fires burn

    (47:34) Embracing chaos

    (54:40) The unsell email strategy

    (01:02:01) Finding your place in an organization

    (01:05:38) The importance of company culture

    (01:13:16) Airbnb’s unique approach to product management

    (01:26:41) Failure corner

    (01:31:32) Lightning round and final thoughts

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

    How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

    Nikita Bier is one of the most in-demand consumer, social, and growth experts in the world. He’s the co-founder of TBH (sold to Meta for more than $30 million) and Gas (sold to Discord for millions more) and has helped more consumer apps that have hit #1 in the app stores than any other person I’ve come across. He currently spends his time advising founders on growth, product, and design and is an investor and advisor to some of the best consumer tech companies, including Flo, Locket, Eight Sleep, Citizen, BeReal, Captions, and more. In our conversation, we discuss:

    • The inside story of how TBH and Gas achieved explosive growth

    • Strategies for building viral consumer apps

    • Why teens are such a great audience

    • Fighting the human trafficking hoax at Gas

    • The challenge of creating durable social products

    • His experience working as a PM at Facebook

    • Advice for founders on building consumer apps

    • Much more

    Brought to you by:

    Webflow—The web experience platform

    Vanta—Automate compliance. Simplify security

    Explo—Embed customer-facing analytics in your product

    Book Nikita for 1:1 consultation/mentoring: https://intro.co/NikitaBier

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier

    Where to find Nikita Bier:

    • X: https://x.com/nikitabier 

    • Threads: https://www.threads.net/@nikitabier

    • Website: https://intro.co/NikitaBier

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Nikita’s background 

    (06:08) Nikita’s early ventures: Politify and Outline

    (08:42) Transition to consumer apps

    (13:45) The birth of TBH

    (16:43) Building for teens vs. adults

    (20:00) TBH’s viral success

    (32:18) Leveraging live chat

    (34:08) Lasting lessons from TBH

    (37:00) Selling TBH to Facebook

    (42:19) Big-tech product management

    (48:46) Nikita on why “product management is not real”

    (51:49) The Tim Cook painting story

    (53:53) Leaving Facebook and starting a new venture

    (58:02) Rebuilding TBH and overcoming challenges

    (59:46) Addressing criticism

    (01:04:24) The human trafficking hoax

    (01:09:51) Selling to Discord and lessons learned

    (01:11:36) Lasting lessons from Gas

    (01:13:14) Building durable consumer apps

    (01:22:35) The VC route

    (01:23:27) Contact permissions in iOS 18

    (01:26:53) The success of Dupe

    (01:31:53) Advice for startup founders

    (01:34:14) Work with Nikita

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)

    Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)

    Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook. At Facebook, Deb led the creation of Facebook Marketplace, developed the first mobile ad product for apps, built the company’s games business, and launched Facebook Pay. She’s also held leadership roles at PayPal and eBay, serves on the board of Intuit, and is the author of Take Back Your Power. In our conversation, we discuss:

    • Why you should PM your career like you PM your product

    • Strategies for incubating new products within large companies

    • Creating a successful 30-60-90-day plan when starting a new job

    • The pitfalls of perfectionism

    • The challenges introverts face in the workplace and how to overcome them

    • The value of resilience and turning failures into stepping stones

    • How to leverage coaching in your career development

    Brought to you by:

    Pendo—The only all-in-one product experience platform for any type of application

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Webflow—The web experience platform

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/succeeding-as-an-introvert-deb-liu

    Where to find Deb Liu:

    • Threads: https://www.threads.net/@debliu

    • LinkedIn: https://www.linkedin.com/in/deborahliu

    • Substack: https://debliu.substack.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Introduction to Deb Liu

    (02:18) Deb’s career journey and key advice

    (09:45) Navigating new roles and challenges

    (11:27) Overcoming adversity and failure

    (15:07) Building billion-dollar businesses at Facebook

    (19:33) Strategies for zero-to-one innovation

    (23:40) PM your career like a product

    (33:53) Challenges and strategies for introverts in business

    (39:19) Reframing self-promotion

    (42:25) The power of accountability

    (46:15) Growth: a game of inches

    (50:52) The 30-60-90-day plan

    (56:52) Contrarian corner: career and marriage

    (58:57) Final nuggets of wisdom

    (01:03:09) How to find a coach

    (01:04:47) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)

    Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)

    Kevin Yien leads product for merchant experiences at Stripe. Before that, he meandered his way from being a technical designer to a product manager, built the restaurants business and ecosystem team at Square, and most recently was head of product and design at Mutiny. He also makes ice cream and teaches for fun. In our conversation, we discuss:

    • Why aspiring PMs should start in engineering, design, or sales

    • The importance of writing skills, and how to become a better writer

    • How to automate user research

    • Kevin’s “unsell email” technique for hiring

    • The value of keeping a decision log

    • Insights on AI and its impact on future generations

    • Lessons from failure

    Brought to you by:

    BuildBetter—AI for product teams

    OneSchema—Import CSV data 10x faster

    Eppo—Run reliable, impactful experiments

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/unorthodox-pm-wisdom-kevin-yien

    Where to find Kevin Yien:

    • X: https://x.com/kevinyien

    • LinkedIn: https://www.linkedin.com/in/kevinyien/

    • Website: https://kevinyien.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Kevin’s background 

    (02:00) The story behind Kevin’s profile picture

    (08:41) The role of a product manager

    (10:48) Getting started in product management

    (12:47) The importance of writing skills

    (15:06) Becoming a better writer

    (19:10) The PM’s role with engineering and design

    (28:41) Drawing the perimeter for your team

    (31:37) Feedback tips

    (35:13) Decision logs and product sense

    (45:36) Unorthodox hiring strategies

    (47:01) The unsell email strategy

    (54:01) Automating user research

    (01:02:27) AI in everyday life

    (01:06:05) Lessons from failure

    (01:14:34) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

    Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

    Evan LaPointe is the founder of CORE Sciences, which teaches companies and individuals how our brains work and how that translates to improved collaboration, better products, faster decision-making, and more growth. Previously, Evan was the co-founder of Satellite, the fourth-largest analytics company on the internet today (it mostly runs behind the scenes, and pretty much everyone listening will have used it today without knowing it), which was acquired by Adobe, where he later ran product strategy, innovation, and long-range thinking for Adobe’s digital experiences business. In our conversation, we discuss:

    • The three different systems of the brain

    • How knowing this can help you become more influential

    • How understanding different brain states will help you increase productivity and creativity

    • How to improve your vision and strategy skills

    • How to design a work environment that fosters innovation

    • How to build better relationships at work

    • Much more

    Brought to you by:

    Webflow—The web experience platform

    Explo—Embed customer-facing analytics in your product

    Eppo—Run reliable, impactful experiments

    Find the transcript and references at: https://www.lennysnewsletter.com/p/understanding-your-brain-evan-lapointe

    Where to find Evan LaPointe:

    • X: https://x.com/evanlapointe

    • LinkedIn: https://www.linkedin.com/in/evanlapointe/

    • Website: https://www.core-sciences.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Evan’s background

    (02:37) Understanding the brain’s complex systems

    (07:17) The three core brain systems: safety, reward, and purpose

    (11:03) Applying brain science to team dynamics

    (14:27) The role of personality in team performance

    (17:27) Creating effective work environments

    (23:16) The science of meetings and decision-making

    (29:35) Enhancing strategy and vision

    (54:46) Understanding personality traits in strategy and vision

    (58:58) Tactical tips for increasing openness

    (01:05:46) Building influence and effective relationships

    (01:21:17) The importance of trust and appeal in relationships

    (01:36:47) Creating a positive organizational habitat

    (01:50:35) Enhancing focus and productivity

    (02:00:58) Practical tips for deep work and gamma time

    (02:07:11) Lightning round

    Referenced:

    • The Most Complicated Object in the Universe: https://today.uconn.edu/2018/03/complicated-object-universe/#

    • The Myers-Briggs personality test: https://www.themyersbriggs.com/en-US/Products-and-Services/Myers-Briggs

    • The Big Five personality test: https://www.thepersonalitylab.org/

    • The Enneagram personality test: https://enneagramtest.com/

    • An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma): https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Dylan Field live at Config: Intuition, simplicity, and the future of design: https://www.lennysnewsletter.com/p/dylan-field-live-at-config

    • An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire): https://www.lennysnewsletter.com/p/an-inside-look-at-figmas-unique-bottom

    • Inside Canva: Coaches not managers, giving away your Legos, and running profitably | Cameron Adams (co-founder and CPO): https://www.lennysnewsletter.com/p/inside-canva-with-cameron-adams

    • The Science-Business Mismatch That Puts Your Change at Risk: https://changemanagementreview.com/the-science-business-mismatch-that-puts-your-change-at-risk/

    • Daniel Pink on LinkedIn: https://www.linkedin.com/in/danielpink/

    • Trello: https://trello.com/

    • Cron: https://cronhq.notion.site/

    • The Double Diamond framework for design thinking: https://www.fluxspace.io/resources/the-4-ds-double-diamond-design-thinking-model

    • CORE Sciences - Tips on Priming Great Meetings PDF: https://www.dropbox.com/scl/fi/gm21cj0vi0bjosyu8kd69/CORE-Sciences-Tips-on-Priming-Great-Meetings.pdf?rlkey=6fznhv7bbsxm8nj8m4luej17t&st=2eduirad&dl=0

    • How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable): https://www.lennysnewsletter.com/p/transform-your-subscription-growth

    • Brené Brown’s website: https://brenebrown.com/

    • The CORE personality test: https://www.core-sciences.com/new-core-identity

    • Burning Man: https://burningman.org/

    • Stripe: https://stripe.com/

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Albert Einstein quote: https://www.goodreads.com/quotes/7133605-make-things-as-simple-as-possible-but-no-simpler

    • Elden Ring: https://en.bandainamcoent.eu/elden-ring/elden-ring

    • Abilene paradox: https://en.wikipedia.org/wiki/Abilene_paradox

    The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

    • The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect): https://www.lennysnewsletter.com/p/close-more-deals-matt-dixon

    • Siqi Chan on X: https://x.com/blader

    • Runway: https://runway.com/

    • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennysnewsletter.com/p/episode-3-shreyas-doshi

    • Wolfgang Puck’s website: https://wolfgangpuck.com/

    • Steven Spielberg on X: https://x.com/sspielberg93

    • John Williams’s website: https://www.johnwilliams.org/

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Warby Parker: https://www.warbyparker.com/

    • Simon Sinek’s website: https://simonsinek.com/

    • What is the function of the various brainwaves?: https://www.scientificamerican.com/article/what-is-the-function-of-t-1997-12-22/

    • CORE Sciences - Your Brain's 9 Modes PDF: https://www.dropbox.com/scl/fi/figg8upeaawir1hnxv0ew/CORE-Sciences-Your-Brain-s-9-Modes.pdf?rlkey=u3zaonxvycvupurq6pwysckfq&st=os06xjnr&dl=0

    Never Split the Difference: Negotiating As If Your Life Depended On It: Unlock Your Persuasion Potential in Professional and Personal Life: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

    The Person and the Situation: Perspectives of Social Psychology: https://www.amazon.com/Person-Situation-Perspectives-Social-Psychology/dp/1905177445

    Cambridge Fundamentals of Neuroscience in Psychology: https://www.amazon.com/Cambridge-Fundamentals-Neuroscience-Psychology/dp/B08QYNDNYX

    • Robert Greene’s books on Amazon: https://www.amazon.com/stores/Robert-Greene/author/B001IGV3IS

    Misbehaving: The Making of Behavioral Economics: https://www.amazon.com/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X

    • Beehiiv: https://www.beehiiv.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    Joe Hudson is one of the most sought-after executive coaches in Silicon Valley. He is the founder of Art of Accomplishment, a transformational coaching program that has helped tens of thousands of people, including many tech executives and founders from companies like Apple, OpenAI, and Google. His unique method of transformation comes from over 25 years of exploring neurological, psychological, and spiritual traditions, tested against real-world challenges. In our conversation, Joe shares:

    • Why the critical voice in your head is always wrong, and how to change your relationship with that voice

    • Why authenticity trumps self-improvement

    • The importance of embracing all of your emotions

    • How to create more enjoyable and effective meetings

    • The power of gratitude in transforming your life

    • Practical experiments for personal growth

    • Much more

    Apply for Joe’s Connection Course:

    Thousands of students have taken Joe’s most popular experience, the Connection Course. Unlike most online courses, there is no reading, lectures, or written homework. It is a three-week experiential deep dive where you will apply your learnings to real-life problems—how to make your team more productive, communicate more effectively, and resolve conflicts with ease. Apply here and use the code LENNY for $300 off your enrollment: view.life/lenny.

    Brought to you by:

    BuildBetter—AI for product teams

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Coda—The all-in-one collaborative workspace

    Find the transcript and references at: https://www.lennysnewsletter.com/p/embracing-your-emotions-joe-hudson

    Where to find Joe Hudson:

    • X: https://x.com/FU_joehudson

    • LinkedIn: https://www.linkedin.com/in/joe-hudson/

    • Website: https://www.artofaccomplishment.com/

    • Podcast: https://www.artofaccomplishment.com/podcast

    • Linktree: https://linktr.ee/theartofaccomplishment

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Joe’s background

    (02:31) The critical voice in your head

    (06:39) Changing your relationship with the critical voice

    (13:19) Understanding and embracing emotions

    (19:52) The importance of emotional fluidity

    (24:40) Questioning assumptions and self-perception

    (30:25) The consequences of avoiding emotions

    (36:57) Experimenting with self-improvement

    (39:42) Understanding efficiency and enjoyment

    (43:17) The power of enjoyment in daily tasks

    (45:03) Innate enjoyment vs. learned enjoyment

    (46:31) Authenticity vs. self-improvement

    (50:01) Embracing emotional experiences

    (55:49) How understanding your emotions helps you make better decisions

    (01:02:53) Creating effective teams and meetings

    (01:10:40) Gratitude practice for personal growth

    (01:15:36) Conclusion and final thoughts

    Referenced:

    Descartes’ Error: Emotion, Reason, and the Human Brain: https://www.amazon.com/Descartes-Error-Emotion-Reason-Human/dp/014303622X/

    • Joe’s quote about joy: https://x.com/FU_joehudson/status/1756837774743790030

    • “Emotional Inquiry”: https://www.artofaccomplishment.com/podcast/emotional-inquiry

    Inside Out 2: https://movies.disney.com/inside-out-2

    • “Question the Assumption”: https://www.artofaccomplishment.com/podcast/question-the-assumption

    • Bodega Bay: https://www.bodegabay.com/

    • Elon Musk reveals the interview question he asks every candidate to instantly spot a liar: https://www.good.is/elon-musk-reveals-the-one-job-interview-question-he-asks-every-candidate-to-instantly-spot-a-liar

    • Great Decisions course: https://www.artofaccomplishment.com/course/great-decisions-course

    • HBR Analytic Services: https://hbr.org/hbr-analytic-services

    • Connection Course: https://www.artofaccomplishment.com/course/the-connection-course

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

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    Cómo convertir una habilidad cotidiana en un negocio a tiempo completo, con Miguel Antúnez | Episodio 292

    Cómo convertir una habilidad cotidiana en un negocio a tiempo completo, con Miguel Antúnez | Episodio 292

    ►► https://www.oscarfeito.com/clase ◄◄ ¡Hola! Me alegro de que hayas decidido acompañarme una semana más en La Academia de Marketing Online: TU podcast sobre negocios digitales, emprendedores épicos, y la mentalidad del éxito. Como te he dicho alguna vez, emprender un negocio rentable online no sólo es un gran desafío profesional, sino también uno de los mayores retos en el plano personal. El primer paso para construir un negocio rentable en Internet es averiguar lo que se te da especialmente bien, dónde tienes más experiencia que la persona media, y qué conocimientos o habilidades tienes tú por las que otras personas podrían estar dispuestas a pagar; pero por desgracia, muchos emprendedores nunca superan este primer paso porque creen que no tienen ningún conocimiento ni habilidad valiosa… Después de pasarse media vida utilizando una aplicación en el trabajo que todos conocemos pero pocos dominamos, Miguel Antúnez decidió construir un negocio digital alrededor de algo tan cotidiano como el Excel. Según Microsoft, más de 1.200 millones de personas en todo el mundo utilizan este popular software de hojas de cálculo, pero muy pocos son capaces de sacarle todo el jugo, así que Miguel desarrolló su propuesta de valor alrededor de esta oportunidad. El proyecto de Miguel —hoy por hoy un negocio rentable que le mantiene ocupado a tiempo completo— consiste en ayudar a profesionales a utilizar el Excel para calcular, interpretar, analizar, y tomar decisiones financieras inteligentes. La lección más importante de este episodio es que TODO lo que sabes, lo que haces, y lo que has vivido —aunque sea simple y cotidiano para ti— tiene valor. Cada uno de nosotros tenemos una combinación única de conocimientos, habilidades, y experiencias que otros pueden necesitar. Y por lo tanto, ese cóctel que tú, yo, Miguel, y TODOS tenemos, puede ser la piedra angular de un negocio. En este episodio vas a descubrir por qué merece la pena emprender aunque tengas un buen trabajo, cómo gestionar tu tiempo para empezar un proyecto online a tiempo parcial, trucos para ser más productivo, cómo validar tu idea de negocio, métodos para generar audiencia cuando empiezas desde cero, ideas para ganar dinero con tu proyecto en Internet, la clave para hacer networking profesional correctamente, cómo absorber conocimientos esenciales sin ahogarte entre tanta información, y cómo enfrentarte a los principales miedos del emprendedor… Si te gusta La Academia de Marketing Online por favor no olvides darle al ME GUSTA, dejarme un comentario amable en tu plataforma de podcasts favorita, y registrarte en https://www.oscarfeito.com para que pueda enviarte más contenidos, recursos y formación de marketing online. Este episodio está patrocinado por Webempresa (¡mi hosting de confianza!) Contrata tu espacio de alojamiento web rápido, seguro y flexible con un descuento del 25% en https://www.oscarfeito.com/webempresa y llévate un año de dominio gratis y mi último libro para emprendedores de regalo. Gracias por escuchar, ¡y hasta la próxima semana!

    86: Are You burnt-out or Bored-out? with Kea Meyers Duggan

    86: Are You burnt-out or Bored-out? with Kea Meyers Duggan
    What is your body telling you these days? It's highly likely that you're burnt-out at work. OR maybe, it's simply that you're bored-out. This week's episode dives deep into the signs, and remedies, for those of you feeling burnt-out at work. IT's an important episode, because we want you to see these signs well before Kea saw hers. Your health, family, and friends will thank you.  This week Erin sits down with Kea Meyers Duggan - a life/career coach, and a professional speaker - to discuss her life, her struggles and her successes, in an episode that everyone can relate to. Erin starts out by asking about young Kea. She dives into what her childhood was like, and how it shaped her into who she is today. Kea remembers watching the 1984 Olympics with her dad, and him telling her, "You can do whatever you put your mind to." She talks how she necessarily understand that statement fully at the time. But later it became a guiding light for her...a way to find determination to do whatever she wanted to do. Erin asks Kea why she went into marketing. Kea explains she almost chose to pursue Marine Biology, and decided to follow advertising and marketing instead. But as she carried forward in her career, she couldn't help but question if she'd made the right choice. Her father stepped back in and suggested she start her own company, because she's be good at it plus she's also bad at being told what to do.  Kea's first entrepreneurial venture was a dog walking and pet sitting business. However, KEa realized that human interaction was key to her happiness (and while dogs are cute, they don't make for great conversations.) She decided to go back to corporate America while she decided on her next move. She decided to start a coaching business, but working a 9-5 job while also trying to run a business on the side can easily build to an unstable point. One day, while sitting at her desk typing an email, she thought she was having a stroke. Luckily, instead, it was her body giving her a big wake-up call - a massive anxiety attack.  Erin asks Kea what steps she took to try and reverse the situation. Kea said the first thing she did was to simply talk to a friend and tell them what had happened. The second, was to take a step back and think about her next move, how to handle the situation, and what she really wanted to do moving forward. Erin moves on to ask how people cans et up boundaries for themselves. Kea says to first check-in with yourself. What has you feeling so burned out and uncomfortable? Then, picture your ideal situation. What would it look like if everything was how you wanted it to be? They discuss how to take a breath and carve some time out for yourself. In summary? Just do it. There is always something else to do, so you have to take a stand and take that time when you need it. They end by explaining how you discern between being burned out vs. being bored-out. Burnout manifests itself physically; insomnia, body ailments like migraines, GI issues. Intense cynicism is also a major sign of being burnt out at work. Bored-out usually manifests itself through signs like listlessness, inability to sit still, being easily distracted. And the only remedy? It's time for a change!     Follow Nicole on LinkedIn:   Follow Erin on LinkedIn:   If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Here are some options... Check out the b BRILLIANT career coaching program @   b Cause Podcast Facebook group @   We even share more crazy stuff here (you probably thought that was impossible). Take our simple, fun and insightful "What Kind of Dog Are You At Work?" by going to   We have so much fun stuff going on...we wouldn't want you to miss out - join the authenticity movement and our community by adding your email just about anywhere @   Check out our blog for more of our no-BS career advice @   We have fun and inspiring t-shirts @ DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.  Tweetable Comments: "It's the small moments that end up shaping your life in a major way." "I was always more interested in the ads than in the show." "If I were to die tomorrow, would I be glad that this were my eulogy?" "I need to be in community with other people in some way, shape or form." "You have to get your stress under control as soon as possible, otherwise things will not get better." "You seek inspiration from those around you. Not just those above you." "Our group is a no-bullshit group." "There's never going to be a 'good time' to not be online or not be available." "Self-care and rejuvenation look different for everybody."

    Networking & Mentoring for a New Generation with Brandi Hunter

    Networking & Mentoring for a New Generation with Brandi Hunter

    Brandi Hunter image

    In this episode, we discuss networking and mentoring, specifically in Emergency Management (EM), with concepts that can apply to any field. Here EM specialist Brandi Hunter gives her advice, based upon her experiences in recent years, especially as founder of Aspiring Emergency Managers Online (AEMO). Join us!

    Topics include:
    * Brandi's passion for emergency management (EM)
    * What exactly is professional networking?
    * How to improve at it?
    * What are some networking pitfalls and how can we overcome them?
    * How does mentoring work in professions?
    * How can we find a mentor?
    * How can LinkedIn help?
    * What's Aspiring Emergency Managers Online (AEMO)?
    * How did Brandi establish this organisation?
    * What the younger generation needs and can offer?
    * What specific steps can people considering a new field take?
    * How can someone start a career in emergency management (EM) and other fields?
    * What are Brandi's dreams?

    Link with Study Guide, PDF on left: https://multi-hazards.libsyn.com/networking-mentoring-for-a-new-generation-with-brandi-hunter

    Brandi Hunter’s Bio:

    Brandi Hunter is the founder of Aspiring Emergency Managers Online (AEMO), a new and upcoming emergency management professional development community that is dedicated to aspiring emergency managers, supported by professional emergency managers. Her vision was to create a resource that united both aspiring and professional emergency managers, in all sectors, together with the common goal of motivating future emergency managers that they might become successful in their career endeavors. Brandi's goal is to help others to achieve their goals.

    Intro: "Ten Inch Spikes" by Jeremy Korpas on Youtube Audio Library
    Outro: "Clean and Dance" by An Jone on Youtube Audio Library

    Episode Photos:

    Man in EOC: Photo by CDC on Unsplash
    Protection Civile Workers: Photo by Mat Napo on Unsplash
    Helicopter: Photo by Michael D. Camphin on Pexels
    Two women meeting: Photo by Christina Morillo from Pexels
    Online Meeting: Photo by LinkedIn Sales Solutions on Unsplash
    Woman at whiteboard: Photo by Christina Morillo from Pexels

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