Jason Derulo on Self-Mastery, Success & Unleashing Your Creative Genius EP 1460

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I think we're all put here for a specific purpose and the majority of what I do in my life is not for personal gain, it's for some sort of active service to somebody else. I pray before every single show. I always mention the fact that I'm dedicating this show to anybody that's on the audience that needs to be inspired.

Welcome to the School of Greatness. My name is Lewis Howe as a former pro athlete turned lifestyle entrepreneur and each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

Congrats on everything. You've got a new book coming out. You got a new single coming out. And I was just talking to you off camera about this, about how brilliant your marketing and branding line is in everything you do. You've been successful at music. Obviously, I think you're one of the most top 20 follow people in the world on social media, or at least on TikTok, I know that.

And there's so much you're doing behind the scenes in terms of building your brand and spreading a positive message through media and entertainment and music. And so I just want to acknowledge you first for the creative mind you have, the ability to overcome constant criticism and challenges and adversity to being where you're at today. So congrats on everything. Thank you, man. I appreciate that. It's exciting. You've got this

these 15 rules for living your dream. And I'm curious, what was the dream early on? Was it always to be a singer and a musician and a songwriter or did you have another dream before that dream came about? So my dream happened very early. So I was four years old and I saw Michael Jackson for the first time. My dream was a little strange because my dream was to be Michael Jackson.

you know, whatever that meant to me at that time. But I told my mom, I wouldn't, that's what I want to be. I want to be him, you know. But yeah, you know, over the years, obviously, studying every dance move, every song that he'd ever done, and then I slowly started to develop my own voice and started to develop my own

style, that's wag, and then, yeah, man, the rest was history. Right. And you got into music pretty early though, right? Very early. Was your mom who was influencing you into that? Not at all. I don't cover my musical family. I was kind of like the only mojiki.

But yeah, my mom was really supportive in the fact that she never led me to believe that it was impossible. And I think that was very gutsy. And you know, I still take my head off to my mom, but it's a hard thing to do to allow your kids to go for, you know, the impossible dream quote unquote, you know,

Now, what was the lesson she taught you that still stays with you today? I think the biggest one is work ethic, really. She was doing everything I think I read about her, right? Yeah, just by leading by example, you know, she later in life, she

went back to college, went to law school, was working two jobs at the same time, and I watched her juggle these three things while still making it home to cook us spaghetti that I didn't like really know. I don't like this spaghetti.

I ain't like it. I thought for years, I ain't like spaghetti, but I actually do love spaghetti, but it was good. But she cooks other things really great. Sure. But yeah, man, just watching her as a kid, I was just amazed at the fact that she could do all of these things, juggle all these things and do it so well. What was your biggest fear and security as a kid growing up?

Oh, I had, I had plenty. I mean, I had a fat stage. Um, so, you know, that was one of the things, uh, you know, I remember one night, I'm talking to my brother was up late night and I was like, everything is wrong with me. I'm fat. I got asthma. I got acne. Everything is wrong with me. And my brother is like, Hey, you've got a chair. How old were you? Um, I had to be.

I don't know, like in that area, you know, give it take a couple years. That acne, asthma, asthma, it was the whole nine yards. The asthma was bad because, you know, even when I wanted to play sports, I mean, I could be in a pivotal moment.

And I remember one time I was wide open for a touchdown and I couldn't do it. I couldn't, I couldn't make it because of the asthma because of the asthma really. So I had asthma pretty bad and like, I just grew out of it. Wow. So what would you say was the biggest fear and security when you started to get into the music business when.

When people started to play your music, you started to do collaborations with other artists, you started to be on stages. What was that insecurity then? Was it a fear of failure? Was it the criticism that you weren't a certain way? Was it? You know what? I feel like it's just so many. Really, you know, it's not just one.

When you live your life in front of the world, so to speak, I mean, everything becomes a thing, you know, even things that you don't necessarily think are, I think somebody will say something and they're like, well, damn, they're probably right. My finger does look weird there.

You know what I'm saying? So like when you can have a million positive comments, but that one person says one negative thing and then your focus just goes to that negative thing. You know, that's us human nature and it's messed up that it's like that. But over the years, I've become, you know, become kind of like, like I've grown like this bulletproof vest that I just really doesn't get under my skin.

So when you see criticisms online or you see something that's a native comments, does it affect you still or do you? You know, it really big really doesn't affect me like it like it used to. It just really bounces off. And in this day and age, I mean, it's really tough because there's a lot of kids online, obviously. And I know it's a lot of bullying going on. And I always say,

But the easiest, it's easy to say, like, don't worry about the negative things people say, like, they're just talking smack, but it's really tough to be on the receiving end. And I've been on the receiving end a lot. And hit what I'm saying. But the advice that I would give is

You can let some things in, right? I wouldn't just shun every negative thing someone says. Why not? Because you can learn from it. And I've learned a lot from negative comments. I remember after my first couple of songs, I was receiving so much backlash about this auto tune thing. It was like a big stigma.

Oh, he can't even see his autotune autotune. So I was like, oh, wow. Like my next, my next record, I need to make sure that like, I don't put all his autotune on the record. So people understanding like, like, I really do this. Like, I really, like, yeah, I really sing. But like it, it took

I think it takes a bigger person to be on the receiving end and then just kind of not just be like, oh, they hate it. But maybe, you know, you know, take some of it with the green and salt. And, you know, you can apply things that you see that you can actually make a little change and like better yourself. Right, right. Because some of the feedback is valid and like, okay, it's not working or resonating with this community of people. Maybe there's something I can do to improve, right? Yeah. Yeah. So there's certain things when people, I used to take everything personally online,

Yeah. When I started in kind of this business, I used to take every little comment personally. And then I had a coach one time say, like, why are you reacting and responding to these negative comments? Just say, thank you for the feedback. See if any of it resonates and you can improve or just, there's just a hater or a critic and that's okay too, but you don't have to fender react. But it sounds like you've done pretty good at it.

but there's also another approach from not looking at the comments at all. But you're still big on social media. How do you do that? Just not look at the comments. You can post and you can even turn the comments off if you'd like. I've seen people do that. I've even thought about doing that before, but it just doesn't really bother me anymore. What's the voice in your head that you hear the most for yourself? Is it a positive voice or is it a critical voice?

I actively try to speak to myself kindly, so I see my self-conscious

as my best friend. What would I tell my best friend? Well, I think far too often we beat ourselves up and then when our best friend comes in the room, we give them all the good. I think it's important to treat yourself kind as well. Like, why didn't you talk to yourself in those ways and like beat yourself up? When you look in the mirror, you need to speak to your best friend in the world because nobody is closer to you than yourself.

Did you always do that way? Or did you learn that over time? Did someone teach you that? I've learned it over time. Really? But my mom instilled in it instilled that in me in a way because I talk about this in the book. It's the power of your tongue, right? What we say is just so powerful. And my mom made a switch when I was a kid and you know how you have the common phrases that are like,

Oh, this cheesecake is to die for. My mom would switch that and say, Oh, no, this cheesecake is to live for in those simple kind of things, right? And I was like, Oh, wow. Like my mom is like really taking this spoken, the words that she says really seriously. And I started to implement that in my life and started to speak more positively.

And then that continued to morph into talking to myself at a really empowering way and telling myself that I can do this. I can do anything. And I slowly started to see myself being able to do anything. Wow.

Now, some people can do that before they become successful and have an audience and fame and money and all these people who are inspired by them. But once you started to, you know, accelerating your career and sometimes the comparison could come out. Were you just as kind to yourself then or were there times in the last decade where you have faltered back into negative criticism?

Oh, I mean, every day, even today, like, you know, there's always going to be times where you have the little slip ups, but just you got to just catch yourself, you know, like what? Oh, no, you can't talk. You can't, you can't talk to me like that. Interesting. You know, because if someone else said it to you, you wouldn't be okay with it. So why are you okay with yourself telling yourself that? Yeah, you know, it's so interesting because I feel like a lot of the world has a lot of negative self talk and being themselves up a lot.

And if we recorded our inner thoughts and played it on a loudspeaker or played it to our parents or played it to our friends, a lot of times they'd probably put us on a mental hospital or something based on how we communicate to self. And we would never speak to some our friend like you said like that. And so it's so amazing that you have this, you know, mindset that allows you to be positive to you. Yeah. I mean, I mean, I go really far with it too though. So like how so?

So, so far as I really see my body as the avatar, and my mind is the boss. So, for instance, this morning, I needed to get up at five in the morning this morning, but I went to bed at 4.30. Oh, my gosh. I mean, it was a really tough, tough thing to do, but I knew I didn't have another time slot and go to the gym today, and I knew that was my only chance. Oh, my gosh.

So when that alarm set off, it was painful. And my body was like, no, no, we can't do this. You need sleep.

Yeah, you need sleep, but we're going to get sleep eventually. This is one day, and this is a test to how strong we are. So my mind is the boss, and it tells my body you have to get up. There's no choice. It's not a negotiation. We got to get up right now.

So, when I treat my life like, when I treat my body as if it's the tool in my mind is the boss, everything else just kind of falls into place a little bit. And then I'm able to stick to the regimen.

That regimen is really important. What is the routine that you feel like has helped you the most when you have a non-negotiable? Is it the way you communicate to yourself? Is it the relationships you have? Is it waking up at a certain time? What's the routine that has allowed you to be excelling at this level?

So I can go back to three major moments in my life where my whole world kind of was slowed down that I was able to take a large leap of growth goes that

My first moment was when I got a publishing deal. Let me start with the most juicy one. The first one I want to talk about is when I broke my neck. In 2014, I broke my C2 vertebrae. I was about to go on a world tour. I was coming off a huge album. I applied in my hair.

I broke my neck preparing for my tour. I slipped during a back tuck, crazy freak accident. It was called a hangman's break. It was an accident that could have ended off very differently, paralyzed or worse. That's scary. Yeah, super scary. And it totally

like rock my world and it was like the whole world stopped, you know? There was no touring, there was no interviews, there was nothing, right? So from going at my peak position in life, all going all the way back to zero, at this point, I was on my second album, I was making a lot of money, I was still living at my mom's house. That's how crazy my life was. I had millions of dollars in the bank,

And I was still living at my mom's house. I didn't even have a chance to go buy a house yet. So this is nine years ago, right? 2014 said mom. So yeah, so when I break my neck, I go to my mom's house. My mom is, you know, nursing me back to health. Um, and, uh, I have a girlfriend ahead at the time. Um, and,

This was one of my lowest lows in life. I couldn't tie my shoe. Well, I couldn't bathe myself. I had to sleep on my, I learned to sleep on my back. I always slept on my stomach, my entire life. Um, those things were just, it just like my whole psyche was off, but there was like a calming, there was a calming. And in that calming, I was able to develop a routine.

And I woke up at a certain time. I went to the gym at a certain time, even though I couldn't do much. I walked on a treadmill at a certain time for a certain amount of time. Then I went to the studio for a certain amount of time and wrote song after song after song. And then rinse and repeat every single day for seven months.

And then after that period of time is when I dropped my biggest album ever, I had five platinum hits. And it was one of the biggest albums in terms of how many platinum songs come off of one album. Wow. And it's because of that focused energy that I had. There was no nothing else. It was just the routine, the routine routine routine.

Then another time, the first time that this happened was when I got assigned a publishing deal in in Los Angeles by a company called Bloomberg Heights. And what year is that? That was 2008 to health.

flew out to Los Angeles, me and my cousin. And literally, we had no friends, nobody in Los Angeles, so same thing. We had a routine, we had a time for the gym, we had a time for the studio, we had a time for dinner, doing laundry, whatever it was.

every single day, the same thing every day for months and months on it. And that's when I wrote my first album. Wow. So that was a big one. And then the final one that I wanted to just touch on really quick is the

Pandemic, the pandemic, I created this whole social media thing during the pandemic. My entire career, I struggled with social media. I had sold 200 million records, but I barely had any followers on any really any social media. I was, I was social media dumb. During the pandemic, I had made it my, my mission to try this new thing out and just like focus my energy on socials.

And in the pandemic, I became one of the most following people on the planet because every single day, I posted six times, six, six videos per day. Oh my gosh. And every day I would wake up, I went to the gym. I went to the gym and I worked out, I should say, if not, went to the gym because we were all lucky. The backyard gym, yes. I worked out and then I shot a gang of videos. Six a day. I posted six a day.

So before 2020, you were really that active or even known on social media, is that right? Yeah, I want to go as far as like saying, I was one of the most famous, unfamest people on the planet.

Because no one was following you on social media, but they knew your music, but it was like- They knew my music, but didn't know my face really, but it was just like such a disconnect. I had sold two hundred million records for like some people wouldn't couldn't pick me out of a crowd. Really? You know what I'm saying? It was the weirdest thing in the world, but like social media is such a huge tool for that, right? Like it connects all the dots, and the dots was not connecting for your voice until the end.

What do you think? The theme that I'm hearing is three moments where there was adversity that caused you to accelerate in some area of your life. The broken neck caused you seven to nine months of a routine, reflection, rest, recovery, realignment on your vision, and then boom, biggest album.

uh, the publishing deal coming out here, you know, getting a deal, which is exciting, but also don't know anyone. No one knows you. Like probably things aren't moving clubs. Exactly. I have no money to go out on dinners. Like it was just like work, but the routine set you up for the next thing and then the breakdown of the pandemic that everyone went through and you not having any social media. I guess.

But that focused energy and routine allowed you to break through into the level of success. 100%. So these three kind of breakdown moments got you clear on what you wanted. Yeah. I think a lot of people are in breakdown now.

but they have a hard time getting clear on what they want and where they want to go. How did you get clear? Like, okay, I know I want to do social media now and I'm going to go all in on it for this year. I know I want to go and do this music and so I'm going to go all in on the studio every single day. How did you get clear to even execute that routine on the vision? I can't sit that in a couple of ways. I'm a guy who

feels like you should work on your strengths and you work on your weaknesses. This is one of your 15 rules in your book. And my music, my falsetto is probably one of my strengths. It's like one of the things that I feel set me apart. So I work on my falsetto and I utilize it. And that's something that I will just continue to work on because I feel like that kind of sets me apart.

Um, and something that I was weekend was social media, right? So like that was a perfect opportunity to like be like, let me utilize this time to like, to, you know, to really kind of see if I can knock this out of the park.

Now, were you also thinking like, okay, TikTok is this new thing? Let me start on TikTok and when here's an opportunity or were you like, let me do YouTube and Instagram and everywhere else where people are already at or were you like, here's an opportunity. I see some people starting to pop off. Maybe I could start here. Was that the strategy? So what I don't want to do on this show is lie. I want to be completely and utterly honest. Give it to me. Give it to me. I'm not going to give you the pop star answer. Give it to me. I'm going to give you the honest answer.

I genuinely saw that there was an opening in the TikTok space, genuinely. So, this is how I saw it. It's because...

I saw my nieces and nephews on it. They were very young. All day, right? I was assessing. I was like, it was an app called Musically at the time. Yes. And I was like, what is this app? Why do you like this? This is not even like, what or why? Like you slow down and like people are dancing and then like doing like lip syncs. I'm like,

This is not how social media works. You're supposed to show your life. So I was like, let me give it a try. My marketing director at the time was like, he showed me the app, and then I saw my nieces and nephews on it. So I was like, okay, this is two different situations.

And then I did a live, and then I had a lot of people in my life. I was like, wow. On TikTok. On musically at the time. On musically, yeah. And how many followers did you have at that time, you know? Maybe like.

2 million or something like that. Gotcha. So you had an audience? Yeah, I had an audience. Yeah, 2 million is a lot. Yeah, yeah, yeah. I mean, not for somebody that was, you know. Sure, sure. But it was, it was, it was, it was a base. Yeah, it was a good base. So, um, but the engagement was crazy. It was different. It was different. I was getting more engagement with my 2 million followers here and I had like 4 million on Instagram at the top. And you weren't getting the engagement. And I wasn't getting the engagement. So I saw something.

So, I never talked about this before. This is the first time I'm talking about this, because I always give the pop and start out. Sure. Oh yeah, I was trying not a new thing. So, yes, I saw that the engagement was different. So, this was like a new kind of app. So, the pandemic hit.

I was like, I've been meaning to like really dig my teeth in this app. This is the perfect opportunity. Let me try it out. So I was posting one time a day, then I went from two times a day and then like they went to three and then all of a sudden when I posted six times in a day, the numbers started to explode. My following, my followers started to explode. And it got to the point where I was receiving over a billion views a month on my TikTok.

Holy cow. So it was wild and it got to a crazy bit. I mean, obviously I don't have that kind of time anymore. But when that focus energy hits, it's different, man. But I go nuts with it. I know I have to be obsessive.

to be the best at anything. You have to do way more than anybody else is going to do. So I knew I had to, okay, Charlie is, Charlie D'Amelio is posting like five, six times a day. I know I have to pull that. She's uberly successful. I got to do it too. Addison Rae is doing it. I mean, there is the blueprint. Right. So I mean, but you had a lot going on still, even though it was a pandemic, you still

You know, you got a business, you got music, you got things you got to do. How are you doing everything else you're doing and your routine and working out and doing six videos a day? Prioritizing the videos. I prioritize the videos before anything else.

Really? You did those first. Yeah. And a lot of people thought I was out of my mind. People don't remember this, but people laughed at me from being on TikTok. It was a real thing. People don't remember that, but I was an artist. I was supposed to be in this world-renowned singer and I was on TikTok. With like 12 year olds.

Yeah, exactly. They're like, this is for 12 years. What's he doing? Exactly, literally. So how did you quiet that the critics in the music industry and other celebrity friends were like, what are you doing, Jason? How did you want to quiet? I didn't care because I knew in the back of my mind that those 15 year olds in five years were going to be 20 years old.

Right. So even if the elders didn't join the party, the 15-year-olds were going to be 20 and five years. So it would make sense in five years. Thankfully, it all happened way faster than that. It worked out. But that was a huge gamble. It could have went either way. It could have. The interesting thing is, because I remember watching

because I was kind of like trying to talk a little bit then as well, trying to figure it out. I wish I would have went all in because I like just dabbled. I would go all in for like a week and then just didn't go all in. But I remember thinking like, it's really smart what you're doing because I saw you get to like 10 million followers really quick and then 15 and 20 and you just kept showing up. I was just like, it felt like you were everywhere. Yeah.

And when you're doing six videos a day and it's getting featured and recommended, you are everywhere. You're on everyone's phone around the world at the time. And I can only imagine how many people thought you were crazy.

But now the interesting thing, everyone's trying to replicate what you've done, especially in the music industry. Everyone's saying, look what he was able to do with his music during the pandemic on TikTok and blow it up to the top of the charts. How do I get into this? So sometimes we do things where people might laugh at us, but later they're replicating us. And that's what people have been trying to do with you. Yeah. TikTok is now the gatekeeper of the music industry.

It went from being like something that people laughed at in the music industry to being the gatekeeper. It's like where people pop off now. Yeah. The top 12 songs of last year, the top 13 songs of last year, 12 of them had a major social campaign. Like a trend to that one. Really? Yeah.

Those numbers are staggering. But I don't even think this is not music specific. Social media now is for everyone. Everybody is a brand now. It doesn't matter if you're a doctor, if you're a lawyer, if you are a fireman, if you're a beekeeper.

like these are all businesses, and you personally are a brand. And until you can see yourself as a brand, you are totally selling yourself short. And I'm so sick and tired of people hearing people saying,

It's not for me. I'm too old. Like, are you living under a rock? Like, do you not see that's happening in the world? It's all about social media. Every single brand out there is scrambling trying to figure this thing out. And I love when brands come to me trying to act like they know what's going on. You know what's going on. Nobody does. Like, this thing is brand new. We're all figuring it out right now.

But if anybody knows, it's the creators, it's not the brands. Right. Because at the end of the day, they're just hiring somebody that sounds like they know what they're talking about, but they don't. Right. Because they don't even have following themselves. How are you? Why are you listening to that person? It's brilliant, man. It's really exciting. What was the three biggest things that came out of the growth of your social media, the three best things that have happened for you since rising to social media start them?

The number one biggest thing is...

What I can produce from an ad, the money that comes from that is substantial. It's really, really life-changing. I've been doing music my whole life. You mean an ad from a sponsorship that someone's sponsoring you to do a promotion? Yeah, brand deal. Brand deal, yeah. So it's basically like a commercial without me in a commercial. Because I mean, look at it, right?

If you are a huge brand or a blue tree brand and you're looking for eyeballs, eyeballs are on socials, right? And it used to be where they would go and get a commercial or they would go and like put it, you know, put it on the radio or something. Um, but now socials are the biggest thing in the world, right? And the viewership that I get on my pays, I mean, you can't, you can't get that everywhere. You know, can't get that TV.

It can't because the biggest shows in the world are only getting like four or five million videos. I mean, you know, like my videos are in the double digits all the time, you know, so it's become like this crazy thing that I never expected was going to happen. I was just trying to to honestly, I was trying to connect the dots with everything. And I was like, if people got to know me better, they probably

This new music more, you know. But I never thought that my social business would be as big as my music business. Really? It's insane. It's almost there now, or it's the same size. Aren't you believing bigger? What? Hard, you believe big. Holy cow.

How else are you monetizing besides, I guess, brand deals? Are you selling your own stuff now? Are you building your own businesses on the back end that are either silent or public? What else are you doing? Because I know you're a mastermind in business. And I think a lot of people think you're just an artist or just an entertainer or a musician. But I can see the moves you make and how you think brilliantly about your brand, the marketing, the messaging,

Even when it seems silly or not thoughtful, I know it is. One of the businesses you're building or the other revenue streams you're generating beyond the brand deals. Any company comes my way if they are not.

You know, the biggest companies in the world. I don't want to mention any brands. Right. But if they're not the biggest brands in the world, they have to come with some sort of equity conversation like that now, you know? So it's like they can't, they can't humbly speaking. They can't afford one post. Exactly. So they got to give you something bigger.

Yeah, so if I believe in a brand, I can get ownership in so many different brands like this. And they come every day, it's like a new thing. And you never seen a deal that you didn't like, right? They all look amazing. They all look amazing. But you gotta go for the ones that you personally love. But that's a huge win from socials as well, obviously.

But the best thing that I like, man, honestly, and I'm not giving you a pop star answer like I've talked about before, but I love the fact that people got a real insight to my life. People ask me how my dog is. People ask me how my son is. I think that's just a beautiful thing. I'd never met a person in my life and they'll come and ask me how these personal things about me. I just think that's really cool.

I feel like people have like a real inside now. That's beautiful. What is the thing that people don't know about you that you wish they knew? Because they see a certain side of you. Yes, they see a more personal behind the scenes side. But what is the thing that most people still don't know about you that you're either proud of that you want to know?

I don't think people realize the business side as of yet. I'm okay with that. I think it's a little soon for people to know exactly how deep it's going.

But I'm just in a totally different headspace. When I'm in that business, their business guru mode, it's really cool, man. But I just really enjoy building things from nothing. I think that's my...

That's my passion. So like writing a song is like building something from scratch. Real estate, I love, you know, building things from the ground up. Businesses is the same way I love building the businesses from the ground up. And that's kind of been like my last like five years is just like starting something from scratch and then just like, you know, watching it grow.

Something you've done that has always impressed me and inspired me from the beginning of hearing, I think, your first song that kind of took off. What was that, 2008? 2010, what was that? Uh, ninth. It was not, yeah. Around that time. When I noticed it, and I'm assuming a lot of people noticed it, but something I noticed right away was you singing your name. Uh-huh.

I recognize a lot of songs, but I never know the face of the singer or the name. I'm like, yeah, that's a catchy song, but I don't know who they are. I'm not in the music world that much to understand it. I'm like, oh, yeah, I know that song. Who is that person? But I would never know their name or their face. Where did you get that from? Because a lot of people are doing that now. And I feel like you were one of the first to do that. Where did that come from?

Why has that been powerful for you in personal brand? Cause I really feel like it's branded you personally in a beautiful way before personal branding was a thing. So where did that come from?

I, it was my first song. I was about to release what you say. And the song was done. Um, it was originally a song for Sean Kingston. We had written it for Sean Kingston. Actually Sean, um, uh, co-wrote it on it as well. And the label didn't want it. His label didn't want the song. Um, so we were like, that's making my first single. Um, and had completed the song. It was all done.

And I was just like, this could be my one chance like for the world to hear me. Like, if this, if this song is going to be heard by all these people, at least like, if I can get like a couple of million people to like hear my name, like I'll be, I'll, I'll still be building. Like I'll get myself to the next level. Even if this song doesn't become a hit, you know, um, and

That's where the idea came from. So I played a rhythm with different ways to do it. And what you hear now is the one that stuck. And boy, I didn't think that it was going to stick like that. It's stuck, man. It is stuck, but it's almost like I'm not referring this in this way, but in a relatable way, it's almost like when you secure a commercial,

jingle over and over again. The way you say your name is a context similar to like memorizing it. And you wanting to sing it that way. You know, hundreds of the audience wanting to sing it that way, which is brilliant. Thank you, man. Yeah. So you try to do it in a bunch of different ways. Oh, yeah. What was the light? You're trying to sing it deep. You're trying to like just say the names. No, I'm Jay. Jay said,

Jay's Landing Road. Jay's Landing Road.

I don't like that. But I was in a booth. Now, when you did it on the song, was the label like, OK, that's cool? Or they were like, no, we don't want your name in it. Like it messes with the song. Oh, no. There was no mention of that. Like, no, I did my whole first album with one guy. OK. I wrote on cool was also the CEO of the record label that I was on. So we did the whole thing together. So I mean, there was no egos or anything.

Now, did you get the people comment on that during that time or they're like, oh, that's really cool. You should keep doing that. Or is that more your vision? I want to keep saying my name for people to remember it. Well, I said the first song came out. It was such a thing that I was like, dang, I should probably do it in my next joint. Wow. So I did it again in my next song, which was in my head. And then, um, when writing solo came up, I was like, I'm a chill. I'm not going to do it on this song.

But how to do? Yeah, it was great. Still to great. But I feel like people know you from that as well. It's like another signature move of yours. 100%. I guess signature dance move, it's like a signature audio move or something. Yeah, I mean, I called the books, singing a name out loud. But the reason I called it that is, I mean, of course, there's correlation to that.

But it's from speaking things into existence and using the power of the tongue, just like speaking things out loud. But I put it together with the same. I think it's beautiful, man. I think it's beautiful, man.

Now, I'm also curious, because you were so gifted as a singer, like you mentioned, you were, I think you were classically trained, or you did opera training, you did some different things. I've seen a lot of your singing on different shows, if you're doing that stuff. But you didn't, you did more on the auto tune thing in the first song. Why didn't you lead with your voice without that in the first song? Was there a reason?

It's artistic choice. The sample, the Emojian Heap sample was a vocoder, so it matched so well with the vocoder. I mean, that was the idea behind it, but it just seemed like it was a crutch. But people thought, oh, he can't sing. Yeah, and that was just around the time of death of auto-tooted, all kind of crutch.

I was like on the tail end of that that hold, like right at the beginning of that whole thing. So it was just like bad timing.

I mean, the song did great. Yeah, it worked. Because nobody thinks of when you think of that, you don't think like one more time, you don't think like, oh, like, uh, keep probably can't sing. You know what you're thinking? Like, oh, that's an artistic choice. But I think it was just the time period, you know, with the whole death of out of tune. It was just like bad time. Well, well, still did well though.

It did amazing. They talked about these kind of three moments that, you know, we're essentially breakdowns of that to breakthroughs in the last 12 years.

Was there a time that you doubted yourself the most, either during this or any other moments? And if so, or a time where you just had other struggles with friends or family or just other stuff in life happening where you really doubted yourself. And if so, how did you overcome that doubt? Right at the tail end of the pandemic.

I told myself, I talked really, really down to myself and I said, you've done so well in your life. You should probably just like, you should probably coast. It's time to coast, chill. Yeah, you've done it so much. You've gave, you've given so much. Like, relax, chill.

Um, and what that meant to me, I'm just so I'm clear. So I'm clear to everybody else. It was like giving up. It was like, um, this is the end. Um, and the end to me is when you're not pushing for the next level, you're not pushing to gain something else. Um, and

a couple of weeks past and a couple of months past. And I was really, you know, putting my energy into TikTok. It was just like, okay, I'm not really messing with music. So I was really like writing in great mini songs. And then I was like,

When I was a kid, I dreamed of this place that I'm in right now. I'm getting to this place. And my starting point was here.

When my ending point was here, I had to jump from here to here. I have way less of a climb to be the best in the world here than from here to here. Why stop right here? That's like stopping at 97 push-ups.

What are you doing? You gotta hit those last three reps, bro. You have to hit those last three reps. You can't stop having 97. And in that realization is when I was like, I have to get off of this record label that I'm on.

I have to get a new deal and go with a team that like really believes in me. So that like I'm hearing, you know, great things from other people as well. I feel like I had too much negativity in my ears. And when all of this negativity is coming your way and then you're talking down to yourself, it just weighs you down. So I needed like new energy. Interesting.

Um, and then when I, uh, was able to get off the label finally after her battle, um, I thought the world was going to be my oyster and then it was just going to be like open arms. Just like everybody's going to want to sign me. It was the craziest thing in the world. Again, I had sold 200 million record at that point and.

crickets. And it was just like, no one wanted to sign. No one wanted to sign me. But you were like the biggest social media star and selling albums. And I was, I was really on the rise of social media. Yes. But there was no music. There was no music since like Swala. What year was that? Swala was like,

2017 Oh, so it'd been yeah for five years or 17 2018 so my bad So yeah, so it was like can he still does he still have it? Yeah, this is probably the end of the row for him You know like that kind of vibe, you know, they didn't say that but like I was feeling it, you know, so I thought I was gonna be able to go to this lane. This is it

It was crickets. It was like, oh, he's too expensive. Yeah, we don't know if we want to go in that direction. Oh, we already have this person. It's a little too. It was like that conversation. So that, that put the biggest fire in my heart that you could possibly imagine. I was like, okay, I'm going to do this myself. I'm going to do it myself.

So that's when I went on a run and I put out Savage Love as an independent song. That was huge. Tissue dancing as an independent song. And I was just dropping things independently. And TikTok was blowing them up too. It was just like everywhere. Exactly. So I was the biggest independent artist on the planet. And then all those see the racial hate was just like, hey, come on. I was like, nah.

I'm not, I'm not messing with you guys. So I went with Atlantic who I felt, you know, was aligned with my creative. They were aligned with what I wanted to do business wise and on my masters and be a partner of not.

not just signing to you, but we're going to be 50% partners in this. And I'm going to be the label as well. So yeah, so like it was, it was that below that took me again, you know, sometimes it's your lowest lows that get you to your highest highs.

Man, I feel like there's a lot of people when they get money, fame, success, eventually they crumble or they don't want to manage it or the ego gets too big or they start treating people poorly or just that kind of climb and then they fall. How have you learned to be consistently climbing?

while also maintaining your sanity, your inner peace, your self-love and self-care, as opposed to letting it all get to you too much where you crash and burn. I think people stop and smother roses too much. We know the roses are beautiful. We know they smell great, but we're on a path, we're on a journey. Life is a journey.

And it's a life journey. There's no destination because we can always be better. We can always be greater. We can always be a better version of us. And what happens is everybody usually makes their first

Their first steps are usually the great ones, right? When you're hungry, you know, you don't necessarily know where your next meal is coming from. You're down in the dumps. You don't like how people are treating you. You want to be better in life. You want to have this, you want to have that, and you want girls to look at you a different way. You know, you want to drive nice things going on, boom. But then when you arrive and you get those things,

Even though it may be temporary, when you get them, it's like, oh, I'm good. I'm lit. I made it. And then you...

Take a deep breath and you're like, Oh, yeah, this life. This is what I've been waiting on. But what you're forgetting is success is never owned. It's rented. There's so many hungry always. There's always somebody younger, hungrier, more talented, more more driven than you are.

So they're not going to stop coming. That competition doesn't stop coming at you. Just because you've arrived here doesn't mean there's not millions of people just on your neck and waiting on that slot to open up. I love the winning rules for your dreams. I think it's the rule number four in the book. Success is for rent and you'll never pay it off.

The rent is due every single day if you want to stay at that level or get to the next level. Definitely. Did you ever feel like there was a moment when you stopped paying rent and you saw, oh, this is really affecting me in a negative way?

Or have you always been consistent in some way in your life? I've always been really consistent in some way. Honestly speaking, I think my greatest gift is my work ethic. And I was blessed with a lot of things, but my biggest gift that was that.

How do you manage fame now? Because you had a certain level of fame before sold over 200 million records over the social media fame, but now you're like a whole nother level of people knowing you and connected to you in a different way. How did you manage it then versus how do you manage it now with more people in your business now? I mean, I'm kind of like an average Joe kind of guy.

Like, yeah, I got the green hair, I got the... I got 100 million followers, you know, just got to have a joke, kind of guy. No, what I mean is like, I'm not really like, I'm not like really sensitive or like super emotional or like, I'm just kind of like regular average do, you know? Yeah, yeah.

So like, I just want to be respected just like everybody else. And I know when I'm meeting people for the first time, it might be their only chance to ever meet me. So I generally try to make it the best situation that they could have had, right? Because it's the one chance.

I just have a couple of rules. When I'm eating, I don't do it when I'm eating. When I'm on my son, I don't do it when I'm on my son. At the age that he's had now, maybe down the line where he's a little older.

Yeah, besides that, it's all good. Oh, when I'm working out, it's 50-50. I saw you at the gym recently. We were both there, you were working out, and I think you were with a trainer or a friend. And I knew you were going to be coming on, but I was like, oh, he looks pretty focused. Next time, after we meet on the show, then I'll say, that's my guy. I'm curious.

Love is something that I feel like a lot of people want. They crave and they don't want to manage. When do you feel the most loved in your life in a relationship or anything? I feel really loved in a relationship when my girl or whoever I'm seeing

cooks for me. Really? Yeah, it's like a real thing. I don't know if I'm old fashioned or what it is, but I didn't really

I just appreciate it so much, like on a different level, I think, because it seems like so underrated to other people, but I'm just like, like, you feel taken care of or loved, yeah. Yeah, that's like the ultimate love to me. I just, you know, it's true. The way to my heart is the my stomach for sure. I don't know if that's the fat boy in me or what it is, but like,

I'm like, oh, yes, she really messes with me. She cares. She put her heart and soul into this. I really are. Yeah. So that's my favorite. Interesting. And in my career, just in life, when do you feel loved the most? When do you feel the most loved?

Is it when you're having an idea, like you talked about, like this idea, and then we go work on this song or this video or this business and the process? Is it when you've created something and people are resonating and they're sharing it, they're singing your music? Is it, you know, positive comments? Is it just hanging with your friends? Is it when your dog is laying on you? Like when is that time? Yeah, I think when I feel the most love is

when I'm with my family. And we just have our moments. And I think it's usually around food and drinks. So food, how do you stay so fit though with all this food and drinks? I work out a lot, man. Because you're shredded, man. Oh, thank you, man. How does a fat kid stay shredded?

Don't eat. No. Are you pretty regimen the one? Your food intake and your calorie intake? Yeah. So I've yo-yoned. I've done every diet. I've done every fat, every single thing. Fasting to keto, to paleo, to whatever, yeah. Seven meals a day, two meals a day. Two meals a day. Seven shakes, liquid diet, literally everything under the sun.

So I know exactly how each thing reacts to my body and how it works. And I really try to now have a sustainable

Like asking my body, not asking too much of my body in terms of what I'm eating, right? So I need some sort of pleasure. I enjoy having a drinker too. I'm not willing to just go cold turkey and not have any drinks. So I know that in the back of my mind, I'm going to have some carbs that are not great for me. So I need to do this, this, this, this, and this so that I can offset that.

And I think it's the same for, I mean, I make these milli-mills, which are these crazy desserts, and people are saying, how do you eat those and then, like, stay for me? What is a milli-mill? A milli-mill is every time I get a million followers.

I think I've seen this like a big bucket of ice cream or something or what do you want? I mean all kinds of like cream. I mean, I've made like fried ice cream tacos like I made like humongous ice cream, chocolate chip sandwiches like everything you can imagine like a candy sandwich. All kinds of crazy.

So when you hit a million followers, a million more followers, you'll do a big celebration with food. So I'm done a lot of them. You got to invite me over for one of those, man. I know you're not going to finish at all. I don't, man, I don't. But I usually invite people to have it. And it's nine times out of 10, really, really good. Sometimes it's not great. But yeah, it's all about trying to

Um, you know, it's a balance. You know, if I know I'm going to have that million meal and I might, I might fast, you know, or I might have moan broth, veggies and it, you know. Um, and that's, that's usually been the game changer for me. But if I'm trying to like get shredded for something,

then I go crazy. So like for instance, I'm going to Bali, you know, in a couple of days, and I'm going to shoot a music video for glad you came. My new song is about to come out. So I want to look like super duper, like, I want to look like a bug. Wow.

Seriously, like one million, like a thousand calories a day and doing coffee. Yeah, I'm doing bone broth. So I'm doing, um, yeah, I have like a little sum sums for like earlier today. I had like the popcorn. Oh, God. And I got this a couple of grapes and like horse. That's a watermelon and then like bone broth with veggies in it. So it's not terrible. Right. Right. It's not terrible. Watermelon and popcorn game changers. Wow. Barely any calories just lit.

I've got a couple final questions for you. This has been really inspiring and I'm so glad that you're opening up about all these different areas of your life and business and branding. So much has happened for you in the last really 12 years with these, well, I guess 14 years with these kind of three big moments. It's 2013, 2023. Where do you see the next seven years? What's the vision you have for the next seven years?

of what you want to be doing with your time, the things you want to be creating in the world, and the impact you want to have by 2030. I asked a lot of really high-level people to give me a quote, advice to the reader, right, and how they could help the reader succeed. And I asked

Um, a lot of really high level people that I didn't think would, uh, respond or do it. And they did. There was a lot of amazing people in there, you know, from Will Smith to I was generous to David Gretta, all kinds of amazing people. And, um, I was, I asked,

Um, I, there's like some white billionaires in there that I really respect. And I asked two people that I was really important for me to have two high level, um, black, uh, guys with high net worths. So I asked Tyler Perry. I asked, he's inspiring. Yeah. And I asked my magic Johnson and, um,

They didn't give me the quotes. Really? Why not? It really did something to me. Because I specifically said, as a young black man,

when I before I became, you know, who I am today. And I was reading this book and I was trying to be inspired. I would want to hear from somebody that I thought was overly successful to know that I can do it as well. And I said that to them. I said, listen, you know, it's really important for you, for our community, when you did like to share something, share something.

It could be literally anything. It could be. Five words. Five words. It would just mean a lot to that young black kid to hear from you and they didn't respond. Interesting. I put a little more fuel to my fire to now. I have to become that guy. Wow. Because I need to be that. Because I want to be that voice. I really want to

inspire and let them know that it's a possibility. You know, the kids where I'm from, you know what I'm saying? So I wouldn't be able to speak those words myself if I couldn't get it from somebody else. That's beautiful, man. Yeah, thank you. That's inspiring. What do you want people to say about you? And how do you want to be remembered?

I hope people understand that the majority of the things that I do is as a active service, you know, I think we're all put here for a specific purpose and the majority of what I do in my life is not for personal gain, it's for some sort of active service to somebody else. Before I prayed, before every single show,

I always mention the fact that I'm dedicating this show to anybody that's on the audience that needs to be inspired, that needs us going through something that like needs to pick me up. So like it's always light.

you know, it's like, what can I do for somebody else? Like, what is it? How is this going to impact somebody? How is this going to be a small part of their life to help better the innocent? So I hope that I can be remembered as, as that someone who is always thinking about, uh,

the next person. That's beautiful, man. I love it. I've got three final questions for you before we get into them. Sing your name out loud. 15 rules for living your dream. We'll have it up here on the video. We'll have it in the audio description and everything. Make sure you guys get a copy. I've gone through a lot of it really inspiring. I love your rules.

I love how you talk about each one of these. We only talked about a few of them today. We'll have to get you back on in the future and talk about more, but so many powerful nuggets with inspiring lessons that I think anyone could resonate with. Again, it's really cool to see you, where you've come from to build a build. The business, the platform, the health, the life that you have,

using these rules. Yeah, for sure. And so I want people to get a copy, give them to your friends, get a few copies, and make sure to check it out. Again, we'll have it all linked up. You've also got a new song. Depending when this comes out, it's either out right now or it'll be coming out soon. Yeah. I heard it before. It's really catchy, man. All your stuff has been super catchy. Thank you, brother. But tell us about that and get this place for us to listen to it.

I'm so glad you came, man. It's one of my favorite songs that I've done in a long time and one of my favorite songs I've ever read in general.

It talked about the power of destiny and how one moment can kind of change their life forever. The fact that I met this girl in this location at this club, if I would have never danced with her that whole night, she would have never been my girl. We were just in the right place at the right time.

So, yeah, it's a beautiful love story that talks about the power of destiny. Wow. So, yeah, I really love this. I'm excited for people to sing their teeth into it. It has like an 80s vibe to it. Where's the best place for us to listen?

Oh, you know, as a male in my hero bar. Yeah. What do you like to send people though, too? Where were there? Spotify the best. Yeah, that's a spot right now. Yeah, yeah, yeah. Check it out. Very excited, man. We're going to have everything linked up. Obviously, if you're not following Jason on social media, Jason, to rule out everywhere on social media, so make sure you're following. If you're the seven people that haven't followed him yet, make sure to check out one of his platforms.

This is a question I ask everyone at the end called the three truths. So imagine a hypothetical scenario, it is your last day on earth many years away. You live as long as you want to live and you get to accomplish every dream you have. All your rules, you keep putting them into practice to accomplish every dream.

But for whatever reason, in this hypothetical scenario, you got to take all of your music, your books, this conversation, it all disappears. So no one has access to your content anymore, all your social media content. Everything you've ever said, for whatever reason, is gone hypothetically. But you get one final message.

to share with the world. It could be a song with three lessons that you would share, three truths. And this is all we have to remember you by. What would be those three lessons or three truths that you would want the world to know? Wow. So basically my, it's like my commandments. Yes. Three of them. I would say first,

Life is short. Don't spend your life doing something that you don't love, that you're not obsessed with, that you are not waking up every day excited to do. It's not about the money, because at the end of the day, I've been on both sides. And it's not the destination. That's the great part is the journey. I've had the best home of my life creating this path, like

on the journey. My favorite times that I can remember are the times where I was laid up at night writing the song, not getting any sleep. Those are the moments. It's not, it's not driving in a Rolls Royce. That's, that's not like a dope memory to me. I'm not like, remember that time we drove in a never when you when you when it's all said and done.

And, you know, your life is over. You want to be like, oh, I spent my life doing the things that I love. That's like A1 from Rwanda. Number two, protect your peace. That's the circle that you have around you, the people that are around you. You are some of those people.

And if they are feeding you negative energy and that they're feeding you negative comments, that can easily soak into yourself and you can start believing the things that they say. You need people around you that think that you're greater than you think you are, so that you can continue bringing yourself up. But your peace of mind is more important.

then any relationship, then any, uh, for a modern money piece of mind, man. So protect your peace. If somebody, if something you think somebody's off, like dead dad, make sure that you can continue to move, um, in a, in a way that is, is your, your Zen, whatever your Zen is, stay in there. Okay. And then number three,

Oh, that works for a job. That works for your job as well. If you have a toxic boss or you have toxic other employees that work with you, you need to escape that situation in somewhere or another because you don't want to bring that kind of energy home with you. I don't think I've ever heard you talk like this.

publicly. Sure. Probably stuff. You know, probably haven't actually, you know, honestly, writing this book, I feel like really changed me as well in a way. Because it forced me to like remember all of the things, all of the positive things that I've done and all the negative things and all the times that I've fallen on my face and all the times that I succeeded and like what those things were, like forced me to really ding down deep. It was like all

That was that moment that I failed because of that. And oh, I won that because I was doing this. Like it really kind of took me on a memory lane. So I even learned a lot about myself and about life, the writing this book. Like this, this couple of years writing this book has been really eye-opening. And sometimes when you know something and you teach it, you know it a lot better. 100%. Yeah.

Still, third truth. This is a personal one for me. This one you can take or leave, but this is personal to me in my life. Family over everything. I have had many girlfriends in my life. I've had many friends in my life. People come into my life, come and go.

My family has always been there, you know, and through my lowest times, those are the people that I can count on the most, you know, is my blood, you know, my flesh and blood, my inner, I should say, my specific household, my household that I grew up in, yeah.

You know, it's always like when I broke my neck and like there was no sign of we didn't know whether I was going to be able to get back on the road and like be successful anymore. Like we didn't know what was next. But like I was able to turn to family. You know what I'm saying?

Growing up, I was always really more drawn to my family than my friends, and I had a pretty big family, so I was blessed in that area. But yeah, friends can get you in trouble. And at the end of the day, if

You had some bones buried somewhere. Who were the people that you think that you could trust to tell? Or if you had some buried treasure somewhere, who was the person that you think could go and help you and wouldn't tell anybody else? Like, what are those people in your life? Keep those people as close as possible because they don't come down when it doesn't. Brian, so that's beautiful. Family over everything, I love that.

Uh, before I ask the final question, I want to acknowledge you, Jason, for, for opening up, man, for being, for being super real and authentic. Again, I think a lot of people see short content from you, which is inspiring and entertaining, but I've never heard a long form and interview with you really in this way. I hate, you know, fighting and stuff. It's you, man. You, you, you got, you got this, that, that's pushing.

That's special as does, man. You get it out of people. But I appreciate an technology for how you inspire people, how you show up consistently, how you dedicate to your craft, how you continue to strive for excellence. So I want to acknowledge you for everything you've done and everything you're going to keep doing, man. It's really inspiring to watch. And next time I'll join in the gym and get some reps in with you. Absolutely. The final question, what's your definition of greatness? Definition of greatness.

The definition of greenness to me is thriving at the highest level in any arena, whether it's math or whether it's music or whether it's social media. Being able to consistently, I got to use that word, consistently, thrive at the highest level.

I hope today's episode inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a rundown of today's show with all the important links. And if you want weekly exclusive bonus episodes with me as well as and free listening experience, make sure to subscribe to our greatness plus channel on Apple podcast.

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