Jackassery | "Pull Up Your Calendar & It's Going to Tell You What You Are Going to Do Tomorrow!" - Doctor Zoellner + Discover How Clay Clark & Dr. Zoellner Find the Time to Build Several Multi-Million Dollar Companies
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January 03, 2025
In this captivating episode of the Thrive Time Show, Clay Clark and Dr. Robert Zoellner bring together a host of knowledge on self-awareness and its critical role in business success, especially in managing personal challenges – which they humorously refer to as "jackassery."
Key Discussion Points
Understanding Jackassery
- The term "jackassery" is used to describe personal and professional behaviors that hinder success. Both Clark and Zoellner agree that overcoming one’s personal jackassery is essential for achieving business goals.
- Every individual has elements of this negative trait, and acknowledging it is the first step in overcoming these barriers.
Importance of Self-Awareness
- Self-awareness is fundamental in recognizing and managing one’s strengths and weaknesses. It helps in understanding how personal behaviors impact business operations.
- The podcast emphasizes practical applications on how self-awareness can lead to better decision-making and improved business performance.
Time Management and Scheduling
- Efficient time management is highlighted as a vital skill for all leaders. They discuss the necessity of scheduling as the framework for productivity, as it dictates what gets accomplished in a day.
- Listeners are encouraged to analyze their calendars and fill them with purposeful activities that align with their business goals.
Hiring and Team Management
- One key takeaway is the importance of hiring individuals who align with the company’s mission. It’s not only about filling a position but ensuring that the new hires contribute positively to the business culture.
- Clark and Zoellner discuss how to set clear expectations and the importance of holding team members accountable for their results, even providing examples from their own businesses.
Customer Service Excellence
- Delivering outstanding customer service is portrayed as essential to retaining customers and building a reputable brand. Clay Clark emphasizes the significance of making personal connections with every customer interaction.
- Dr. Zoellner shares his philosophy on customer satisfaction and the proactive measures he takes to ensure a high level of service in his practices.
Mystery Shopping as a Tool for Improvement
- The hosts propose implementing a mystery shopping program to get unbiased feedback on customer experiences and business practices, allowing areas for improvement to be identified.
- They mention the importance of taking feedback seriously and using it to create actionable changes within the organization.
Practical Applications for Listeners
- Assess Time Management: Start by reviewing your daily schedule; see where time is wasted and plan to eliminate those inefficiencies.
- Hire Wisely: Focus on building a strong team with positive attitudes and willingness to learn, enhancing your business environment.
- Believe in Customer Service: Make it a priority to greet customers promptly and offer them the best possible experience.
- Use Feedback: Regularly obtain and analyze feedback from mystery shoppers or real customers to uncover areas needing improvement.
Conclusion
This episode dives deep into how personal behaviors, particularly self-awareness regarding jackassery, significantly affect business outcomes. The hosts, with humor and insight, share captivating stories and practical advice, making it an invaluable listen for aspiring and established entrepreneurs alike. Their focus on actionable strategies provides a clear path to improving operations, enhancing customer service, and ultimately achieving greater business success.
This summary reflects the core discussions and insights from the episode "Jackassery" featuring Doctor Zoellner and Clay Clark. It provides actionable takeaways while emphasizing the importance of self-awareness and its direct impact on business growth.
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Oh my gosh.
Move! Move!
Let's go! Let's go! Let's go!
Boom, boom, boom. Guess who's back in your room? My name is Clay Clark. I'm the former SBA entrepreneur of the year, in your ear, sent here by Scripps Radio. And today, inside the box that rocks, we have a cast of characters that can truly take your day from a negative to a positive. We have Dr. Robert Zellner is back. Sir, how are you? Oh, it's so good to be back in the box that rocks. I tell you what.
You know, when you're home, there's nothing like it. When you get home, you get sleep in your own bed, you get your own stuff. Get to eat your Oklahoma Joes. Get to eat your Oklahoma Joes. Joe, I'm kind of upset that you don't have them all around the country because now everywhere I go, I'm looking for those baked beans and I can't find them unless I'm in Tulsa. It's frustrating. It really is a problem. Can I introduce our guy who's inside the box that rocks? We do not know who we have here. We have a living legend here.
Well, to watch on Facebook Live, they've already got their eye candy. I mean, they're already going, oh my gosh, who is that beautiful man? Who is that? Who is that beautiful man? He smells, he smells of burnt ends and candy. We have an email. We had an email just fly in here, someone email info at Thrive15.com and they said,
Who is that person? Is today's show about the human bodies? Because I like that body. That's a good show. No, we have on the show. We have the founder of Oklahoma Joe's. This man has sold 2 million smokers. That's a lot. That's a lot. You round that up. That's 2 million smokers. It is Joe Davidson. Sir, how are you? It's good to be here again. Love it here.
I know it's hard to be inside the box at rocks. You feel like you're being ambushed by two crazy people. You're in the middle being sane and then we, you know, you're making a Joe sandwich here. I'm certain that I'm going to lose my sanity before the days of it. Wait, that's assuming you had it before you walked in here. That's a question for you to walk in here. We got a question of that.
All right. Now, here's the deal, thrivers. Here's the deal. Today we're talking about this concept that is it's huge. It's big and you absolutely can't pass go. You cannot have success if you can't master what we're talking about today. Okay. Today is self-awareness. We're talking about self-awareness and how to overcome your own personal jackassery. Now, see, this is a deep subject because we've all, all of us deep within us have
elements of Jackassery we all have elements of the dark force that binds the universe together this galvanizing and unifying all countries all planets even even other planets countries townships people all over the world struggle with this thing called Jackassery
Well, Clay, I have a really serious question for you. And I've wondered this now for a couple of years, and we've been doing business together now for a couple of three years. We'll call it two. Best three years of my life. Here's the deal on the planet that you're from. Clay Tron. Because we know it's not Earth. Do they have jackassery there? Because that's the question I've always wanted to really ask you, and I've never asked you that. The problem with the planet Clay Tron that I was from is it basically was that, you know,
You don't wear Superman? Where was Superman from? What was it? Krypton or something? Yeah, Krypton. Yeah. Isn't he allergic to Kryptonite? Isn't that the deal? Is that how it works? Well, it takes away his superpowers. Kryptonite. In my planet, Clay Tron is made of jackassery.
And it takes away the power. So that's why you fight so hard to eliminate it in your life. Now I get it. And so, Joe, I want to ask you a question here. I want to ask you this question about jackassery, okay? You have met some really talented people in your life, some really talented people. I mean, there's a lot of people out there, if you're listening right now, we have some of the most talented listeners on the planet. Some people are good at painting, they're good at graphic design, they're good at video, they're good at making food, insert the thing, they're good at making the thing.
But have you ever seen somebody who just can't have success because they just can't get their own personal Jackassery in control? Have you ever seen somebody struggle with that or have you ever struggled with Jackassery? I would say that I'm the picture of Jackassery possibly. Wow. Wow. And some aspects, you know, the potion child?
Finally finally you have to wake up someday and say this is what I'm good at and this is what I'm not good at I'm gonna bring people in I'm gonna hire talent that is good at something I'm not So here's the deal for the way of listening right now if you're if you're listening today and you're going okay Okay, so this this this shows about self-awareness and how do I fix these limiting factors in my own life that are causing me to get nowhere and
Not quickly. What are these things? Well, guess what? In the book, Jack Assery, which you can buy on Amazon, we list out all 41 of these areas that are just wealth destroying. And so today we're going to hop right into, I'm going to go to this first one here, Z. This is your ability to manage your time and the increased responsibilities that come with being a leader. So you go out there and you start a business where you want to. And once you start selling something, now you're in business.
Oh, yeah. And if you sell enough of it, now there's two people who work there. There's you and someone else. Now you have employees. And now your inability to manage your time efficiently becomes a huge problem, a huge problem. Huge. So please educate us. If I'm listening right now and I'm going, okay, I am struggling with time management. What feedback would you have for the thrivers out there? Well, I tell you what, it's one of the biggest things I hear when people start out of business. So they want to start a business or go thinking about starting a business is,
I don't have time. I don't have time. I don't have time. I'm like, what a second. Is your day any shorter than all the other people in your life, all the people that are out there doing things? Wait, they've got like 27 hours and you only have 24? Well, at Oswald's bagels, I personally make every single bagel myself, some of the small bagels and the large bagels I make all the bagels and I actually buy all the items at Sam's because only I can get the items at Sam's the way I do and they have samples on Saturday.
because you have the Sam's card. The point is that we all have 24 hours. Now, you're in control of what you do with those 24 hours. I disagree with that. Let me just... Okay, I'll give you that. Okay, well, Clay Tron, the planet Clay Tron, they may have more. Their days may be longer, but here on Earth...
where we're currently living. We have 24 hours a day. Now, here's the thing that we've learned, and here's the thing we teach. We teach it on Thrive15.com. We teach that are in-person workshops. We teach that are one-on-one business coaches. Here we go. Yes, that's right. Thrivetimeshow.com. Get on it and you get all the details of what I just said. We teach time management. And what we've learned is that you only do the things you have scheduled.
And so, scheduling is very, very important, and it's very purposeful. In other words, if you pulled up your calendar and I asked you, what are you doing tomorrow? And you said, you know, I'm not sure. I've got a few things to do. I was going to go to Bed Bath and Beyond for an hour or two and see what's going on. I've got to get some more coffee cake cups. I'm going to go to Oklahoma and Joe's for seven hours, if I get seven hours.
I'll go eat some burn-ins and some baked beans the point is is that if you look at your calendar tomorrow All right, open it up right now. Just pull over the truck stop. I know you're driving the line I'm getting it already pull over pull up your calendar to open it up and It shows you what you're gonna get done tomorrow. All right, so pull up
look at it and say, oh, well, there's nothing on it. But there's so much to it. So many Facebook friends request to respond to. And there's a picture of a cat. A lot of Instagram pictures. I'm going to double tap. I get it. I know there's stuff we can do. There's TV. You know, I know your DVRing probably, you know, bachelor. I mean, it's on right now. OK. Hey, wait a second. I want to binge watch. Wise Wizard. Wise Wizard. I want you to get real and raw with us for a second.
All right, someone's listening right now, and this is the question they're going to ask. Because I'm holding up my phone for the thrivers. I'm going to hold it up here. We're on Facebook Live. I'm going to hold it up here. It says right now, it's 1229. This is the truth, Canon, 1229. Let me pull it up one second here. Thrivers, I realize that if you're listening to a radio show and then you can't see anything, those kind of delays might get a little frustrated. But calm down, get on Facebook Live to watch it. Here it is. I have 24 missed text messages in the last hour. Yeah. Because I've been in a meeting.
And so, but the thing is, is that I used to back in the day, this is what I would do. I would be in the meeting, and I would go mentally out of the meeting, but physically be in the meeting. So I'm mentally not present, but I physically am. And so I have a meeting, but I didn't get anything done, because I wasn't focused. And then I'm trying to call people back. I'm frustrating everybody. Bad things happen.
You're listening to The Thriveton Show on Talk Radio 1170.
That's Joe over there too beautiful men so much beauty Wow, so then they go I'm gonna send you a text. I'm gonna send him a call. I'm gonna Facebook him Let's clear Clark guy keeps talking about the yoga pants epidemic going on a whole foods. I'll send him a message
Where do you set the boundaries? What do you do? How do you do it? Well, what you do is you put up with that, you answer that, you, you encourage that at your time and your leisure. In other words, like you said, you have 24 missed text messages. Why aren't you panicking right now, ducking off the radio show and answering them? I'm so sorry. I gotta get out of here. I'll never miss your text message again. I mean, forgive me.
Well, the thing about it is that you are purposeful in that, that you are setting that aside right now, and you know you'll get to it when you get to it. Very few times, and I'm old enough Clay, this is going to shock you. It's going to shock you. Shocking? And it's probably somebody out there right now just pulled in a truck stop, still trying to take some notes on time management right now. But I remember life before cell phones.
Holy crap, what was the world like? I know, it barely existed. We had horses and buggies and carts and we walked a lot. When Moses was teaching you, you know, algebra and you rode that dinosaur to the schoolhouse, what was it like? It was a stegosaurus, I think. Oh, nice. Yeah, I think that's what it was.
And he was very friendly, his name was Billy. Billy? Well, Billy. And, you know, it's a, it's that thing they're all gone. I don't know where they win, but it's a sad thing all those dinosaurs come back. You hear that song about the Stegosaurus back of the day? My name is Stegosaurus. I'm a funny looking dinosaur, you hear that?
I can't say that I do. No, really? But it sounds like a really, really good song. I just learned it last Thursday. No, Joe, I want to ask you this. I want to ask you. All Stegosaurus-themed songs aside. How do you handle it? Because you love your customers. People call you all the time. I met you back in the day when you were selling two smokers. You wanted to call both people back. That was back when they cooked with wood, wasn't it?
I think so, yes. Back in the day. Back in the day. Back in the day when people were people. No, but the thing was, you know, when you're still in your first 10 or 20 or 40, I'm sure you wanted to have the relationship with every customer.
But how do you scale that when you're selling two million? I mean, how come you weren't up all night, you know, crying, frantically trying to return everybody's calls? I mean, how did you do it? Well, you know, I think number one was that schedule's so important, but my routine was so important. Oh, come on, preach it. Come on now. That really was. So I set time aside when I would have the opportunity to return that text message. I'd set time aside that I could spend with customers, but I also would set time aside where I'd take care of performance, where I'd look at cost of new units.
at production efficiencies. Oh, now you're just talking business. That's really it's so it's been that routine and getting into that routine was the only way I could really manage myself.
Now, thrivers, I'm going to tell you, the other day, you know, the Patriots have. By the way, do you see my new uniform? You see us coming in here? That's the drive, honey badger? I know the honey badger. I know I love it. I think I'm going to go red, white and blue with him, though. So it's the America theme here. Yeah, America. And I got the patches coming in. We got the hat, you know, it's going to be the same kind of twill I'm working on the whole thing.
you're going to cut my sleeves off. That's right. Because I'm Belichick to your Brady. You're going to love this whole deal. Okay. So the thing is, though, is on Sunday, though, I'm watching the game and I'm having shrimp creel. And do you know why I'm having the shrimp creel? Because it was what was being served. No, because every playoff game the Patriots play in, I am methodical about having seafood that's progressively hotter as we get closer to the big game.
So it's not up. Some people don't shave their beards. I can't grow a beard. So I have to do my own thing. But the thing is, I wasn't returning customer calls. I wasn't at the workshop. I wasn't doing the radio show. I wasn't because that was something we scheduled. And the thing is, all those other things are important, but everything's not important at one time. Because if you can't focus, then you're not going to get anything done. And so when we come back Z and Joe, we're going to be getting more into these wealth repelling
Things that could really really be hurt in your business and you might not even be aware of it aware of them And so we come back we're gonna get into some of the top the top wealth repelling Things that are causing Oh to the leading causes of Jack Asterie in Tulsa see the leading cause you don't want to miss this I tell you what if this is you get your hands around this show You're gonna thrive on
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Hello, Oklahoma's welcome back to The Thrive Time Show on your radio. Hello, people from Tennessee. Welcome back to The Thrive Time Show. People in Illinois, welcome back to The Thrive Time Show. In a way, we grow. Grow?
We're going to teach you how to make your wallet grow. Today's entire show is about teaching you how to vaccinate yourself against this wealth destroying disease. It's terrible. It's an insidious disease. It's a disease that's killed businesses all over the world for years, and it is called jackassery.
Jackassery, it has this power, it's a mystical cosmic habit force that destroys dreams, but yet binds the universe together in a way that we haven't seen since the force and Star Wars. It's a bad thing when you have Jackassery at work, see, it can destroy your wealth. When you don't know what you don't know, when you don't know what's killing you, it can kill you.
I tell you what, two things. One, I'm glad they came out with another Star Wars movie made it relevant again for all the Star Wars nerds out there. That's, that's, I want to leave with that. Yes. Thank you. And number two, business coaching is about teaching people what to do. In other words, we're here to help coach you up on how to build a start and build a business, a successful one that you can then
You know, do all the things, your bucket list items that you want to do in your life have time, freedom, financial freedom. I mean, that's what building a business is about. But as much as teaching you what to do, what to do, what to do, a good business coach. And we'd like to think that we might be, you know, maybe above average. I don't know. I mean, place by business. We are the world's best. But anyway, it's also teaching you what not to do.
Did you see if you're doing everything right and you're still doing some of these moves we're gonna go over today and there's so many of them we're gonna work on them we're gonna teach you what not to do also because you see just like just like Joe here perfect example Joe Davidson of Oklahoma Joe's a fine man a great guy he built a bunch of smokers and now he has Oklahoma Joe's barbecue restaurants here in Tulsa
Great, easy. Three great locations. So if you're wondering what to do for lunch today, you're thinking, hmm, I just got my car. I'm a little hungry. Where do I go? If you're in Broken Arrow, go over by the Bass Pro Shop. Oklahoma Joe's right there. Boom. If you're in South Tulsa, 61st and Sheridan, boom. If you're downtown, you can go next to the iconic Kane's ballroom. You know, I don't think there's a concert going on during the day, but they've got Oklahoma Joe's barbecue right next to it. We had it.
We had a quick update here from Yoda. He had some things he wanted to comment here about Oklahoma Joe's, you know, because a lot of people are saying Star Wars reference. A lot of people are saying, I'm going to try to get over there. I'm going to try to make it by. And they love the show. Yeah. People say, I love the show Clamps. So glad the show's on. Well, you know what? The show's not possible without Oklahoma Joe's and our great sponsors. And so, you know, Yoda, Yoda had some things he wanted to say. So here we go. Here we go.
No, try. Just do. No, try. Just do. Must have baked beans, baked beans you will have in due time. Take you to the my will. So the thing is, we've got to get over this. We can't, we can't just talk about getting over this. It can't be a thing where we're saying it drivers. Listen, there's a difference between a high pressure pitch and a declarative statement. You will go to Oklahoma Jones and you will enjoy it because it's a life changer. We have a bet. We see we challenge the listeners to a bet every time.
Absolutely. And I'll tell you what, if you're in Chattanooga, I... I'm sorry. It's a longer trip. I'm sorry. I'm gonna get Joe. You know what, Joni's opened up a store in Chattanooga. Let's encourage him to do that today. High pressure. You need to open up a Chattanooga right away. Yeah, wherever the show goes. So goes Joe's. So goes Joe's. I love Chattanooga. I know who does it. I mean, everyone loves it. I just love the name, too. Chattanooga is just cool name.
are I'm just saying now that now thrivers there's this this next wealth repelling disease this this this is kind of a sign a symptom of jackassery and I'm telling you what this right this one here's tough because it seems like
It seems kind of a main thing to say, but here it is. Point number five, ask yourself right now, thrivers, listening. On a scale of one to 10, 10 being, you are the search engine wizard. And one is, you have no idea what you're doing and you're at the bottom of the Google world. You're the bottom, you're like page two of Bing. That's how bad it is. You're even on Google. You're on page two of Bing. So if you're listening right now, thrivers, and you're going, I have no idea how to get to the top of Google.
Things are going to get kind of tight and you got to get frugal sometimes unless you have viral word of mouth. So see, I'm going to start with you. I want to ask you this. Why is it so important for everyone listening to know how to get to the top of Google? From your, I mean, what would be your little, you know, why do you feel like people need to know how Google works? You know, the thing that upsets me the most about Google, I think that really, really irritates me. The thing that I go when I think about Google, you know what it is? What is it that I didn't think of it?
Oh, you didn't think about that. Such a beautiful idea. These dudes are just, you know what they've done is they've made a ton of money. God bless them. And all they've done is allow you to find the thing that you're trying to find.
That's it. That's it. Real quick. That's just like putting up a sign like go this way and then they just make copious amounts of money. That's so great about this country. That's what I love. That's what I love living on planet earth in the United States of America because dudes could come up with that idea and do what they did and then bam.
Now back in the day before Google, there was a way to market your business. There's different ways to market your business too. But Google is now a new thing. But I do want to ask you this. I want to ask you, Joe, did you, when you were first started marketing your business, did you go yellow pages or trade shows or how did you market your business when you were first getting started?
First getting started, I actually came and made personal calls to retailers. What? Didn't from that trade shows. Cold calls? Cold calls. What we did. That just seems crazy. To people you didn't know? You know what? All you gotta do to know me is to love me.
Now, we've had a lot of thrivers who've been asking if we would be willing to do the cold calling Olympics again. We did that on the podcast and was a hit. The cold calling Olympics were actually played, I actually play recorded audio from my days back in the day when I made cold calls when I ran DJ connection of me actually making the calls. And I have some of those archived and they're epic. But when you know how to make a cold call and you know how to get someone to call you back, who doesn't know you?
It's a super move. And then when you can talk to someone on the phone, you've never talked to in a way that makes them feel like you're not a cold collar. Yeah. Oh, that's the best. And then when you can sell something to someone that you have never met before, and you can do it in a way that doesn't feel all scammy and high pressure, it's a beautiful thing. I mean, it's a dark art. It's kind of a dark show. I mean, it's kind of a dark art. I would say that's on the dark side of the force, the cold call.
That's a questionable power. Oh, wow. It is. And you can master that. I tell you what, that's one of the moves. But going back to Google a little bit, is that it is so relevant right now.
And if you've had your business for any length of time, you may have had it before Google was the impact that it is. And you may be saying to yourself, why am I not as busy? Why are my numbers not as strong as they were last year? Why are my kids so skinny? We're still greeting people at the door. We're still got our scripts to answer the phone correctly.
Doesn't seem like the phone drinking as much and seem like things are happening. I still have my ads that I'm running in the local school You know booster pay. I mean I still got the things that I'm doing I'll tell you what if you go right now Pull off to if you're driving. Don't do it while you're driving Yeah, don't do it while you're driving Google your business if you have a business and and look at where you are on the Google where it shows up on Google if you're not on page one or two
Or three like if you listen right now and you have a restaurant or a barber shop and you Google Tulsa barber shops or Tulsa Cookies if you're not on page one somewhere six. That's not a good thing now Z when we come back We have a gift for all the listeners this we've never done this like this before we have a gift for every listener and we come back It's gonna be a game changer and it does relate to Google this is I'm on page seven. I'm on to there. I am there
Now, thrivers, when we come back, though, we're going to give you, see, we're going to give this gift to every single Oklahoma listening. Stay tuned for this time show in January.
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All right, Thrive Nation, Oklahoma is welcome back to the left coast of the Arkansas River. You are listening to the Thrive time show during your afternoon sponsored by Oklahoma Joe's. Baby, we're broadcasting from the box that rocks inside the thrive 15 dot com world headquarters. And I'm telling you what, it is a beautiful day, a great day to be an American. And before we went to that break, I was I was telling you I was telling you thrivers as we have a special gift. We've never done this gift before. It's for all the thrivers to listening right now. And this gift.
is going to be worth about $600 for everyone listening. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow. Wow.
You know, that's very good because a lot of times in life, you don't know what you don't know. It's like a checkup, like a medical checkup, but for your website. And here's the deal is about three quarters of you listening are going, I don't have a web guy. I don't have a graphic designer. I need someone to do it for me. I don't have an IT department. I don't have an IT department. And then someone else like a quarter of you say, hey, now that you've brought this up, I can fix it myself. So we can help you thrivers. If we can help you as a client, we'd love to help you. But here's the challenge. So I'm goosy with what you're going to say right now.
Step one, you must go to Oklahoma Joe's. So Oklahoma Joe, where are your two locations? You can go over by Broken Arrow in next to Bass Pro Shops. Okay. Just brought up the other 61st and Sheridan. That's two. That's the other one, all right. And then at the Cane's Ballroom, I need to go to that. That's three.
iconic Kane's ballroom. Unbelievable. And that's more than two. That's three. That's, well, that's just math. Now you're just throwing math. OK, so you go over there. Just using math. Then step two. Once you get over there, there being one of the three locations of Oklahoma Joes, you got to buy something. Now, if you want to buy a cookie, you want to buy a barbecue baked beans, the world's best baked beans by the way. Certified. Certified.
anything. You got to buy something. Don't just be taking things. We're going to buy something and get your phone out. Take a photo of it. Okay. Just take a photo of it of the thing. The thing I bought. Yeah. The thing you bought with the receipt or the receipt. Okay. Let's take a photo of the receipt. Okay. And then you just email that receipt.
to info at Thrive15.com. Go and slow so you can write this down. Email info at Thrive15.com and then email us a link to your website. We will do a full battery of tests on your site to show you what's wrong with it and how to fix it and then there's no strings attached. There it is.
Wait, wait, wait, wait, wait, wait. Are you telling me that if I go to Oklahoma Joe's and buy anything, anything, take a picture of the receipt. Yep. And if Joe Davidson said I can get a pic, I'll never take a picture of him because he's a beautiful American. Yeah. Boom, boom, right there. But I'll take a picture of the receipt. I'll email it at info at thrive 15.com. And then also put a link to my website on there. Yep. And you will run a full battery of tests, no charge, no strings attached, 600 R value.
And you'll tell me what's wrong with my website. Or you might say your website is perfect. It's wonderful. You're a great American. Nothing needs to be done. Or you might say, there's a few issues.
Yeah. And here, you know, not only are we going to do that for you, but Joe, what is the cheapest thing you have on the menu right now? What's the thing on the menu right now that you say? No, I'm going to tell you, you can go in there any lunchtime and get a huge sandwich, a side and a drink from eight forty nine. Wow. Already nine. That's a great deal. Eight forty nine to get six hundred dollars worth of diagnostic testing done. I mean, that's like, is this real? As you guys are, you play, you're pulling my leg.
And I think there's a lot of these late night shows with these late night infomercials that kind of over hype stuff. And I don't want to be accused of that. But I could say this. It might be a slight hyperbole. But one of those lunches that you serve for $849 is worth millions of dollars if you've never had it before. It's that good. I mean, it's almost that good. I mean, it's a million dollar. It's what's priceless, really. You can't say millions. You could say it's priceless. Well, you could say that because once you get a bite of those baked beans,
It's pretty much a game changer. I mean, it's game over, game over, game over. I mean, award winning certified the best. I love winning. Now, thrivers this next form of jackassery that is absolutely it's it's wealth destroying. If you're totally clueless of this. Wait a second, click, click, click. Yeah.
I just turned into the show. Yeah. I met lunch. I just got my car. I just flipped it on. And you use this term, Jack Asterie. You just got to throw it out there as if I know what it means. Where did you get that? I know your book, Jack Asterie is an awesome book, by the way.
Well, I was looking back at patterns in business. And I was discovering that there's many times where somebody has a checklist they need to do. Okay. All right. I'm following. This just happened two weeks ago. I'm in a meeting with a client. Okay. And this guy comes in and I said, did you do your checklist? And the guy says, I did not do the checklists.
And I said, why did you not, and I'm not his boss, he's just a client I'm trying to help. And I said, why did you not do the checklist? And this is not talking to the owner, I'm talking to one of the employees of the owner. And he says, he turns to the employee, the employees there, and the employee says, I pre-filled out all the checklists for the year, so I would never forget to fill them out.
And I said, so you pre-filled out the check lists so you wouldn't forget to fill them out, which is why you're forgetting key steps. And I almost can't stop laughing because I realized the presence of jackassery from the root word jackass is so prevalent. And then I said, how do you, my friend, remember to pay your rent? And he says,
That's a good point. And he looks and you know that he has not paid the rent and I just reminded him. This is the kind of Jack Assery I'm talking about and there's no other way to describe it. You could say forgetfulness, you could say ignorance, but really Jack Assery is the best way to explain just not knowing enough about the world around you and it's hurting you. It's Jack Assery.
And I used to suffer from Jackassery so much I was out there trying to grow my DJ business with no clue of anything I didn't know how the universe worked I wasn't aware of how to sell things I didn't know how to build a website and so I struggled and so Z this next form of Jackassery it's so dangerous
is not using social media effectively to market your business, just not using it. You know, it's a shame because I tell you what, to make it so affordable. I mean, we have generated leads for companies for pennies on the leads, really. And then those can turn into thousands of dollars for the owner. I mean, where you get social media, i.e. Google optimization, let's just start there. Let's just start there. I mean, just step one. If you could get the top of Google and there's ways to do it, it's not rocket science,
Unless, of course, your business has rocket science. Which case, it would actually be rocket science. But short of you building rockets for your business, okay? Or the science of that. It's not rocket science. And so you get to the top of Google, and it can be millions of dollars. It can be game changer. It can be millions. I'm sitting in a hot tub up at Winter Park watching the people skiing down the slopes. While other people are suffering from. Drinking a beverage of my choice. Check answer.
live in the dream. Yeah. Or I could be, you know, working for the man, punching the time clock, and just hoping one day I catch my break. Yeah, hoping hoping that Jack Ashley, my lottery ticket, they'll call my numbers.
Now, thrivers, here's the giving example of social media working for you. So I want you to rate yourself on a scale of one to 10. How effective are you at social media marketing? How 10 being the best, one being the worst. Here is a is an example right here in Tulsa. There's a wonderful business called tip top canine tip top cam.
If you're listening right now, tip-top canine, how you doing? How you doing? How you doing? How you doing? Now, here's the deal. We have Ryan and Rachel, their husband and wife team. True story. They have a special they're running on Facebook right now. If you're trying to get your dog trained, they do it for, it's a dollar for the first time you have your dog trained. And if you like it, you can move forward with their dog training programs.
And they are literally having dozens upon dozens of people every week who are reaching out to them and finding them for the first time saying, thank you so much. I didn't even know this existed. And that's all for this case. It's about 50 cents a lead.
Not done. So then this unbelievable, affordable stuff here. Yeah, exactly. And we're here to teach you the moves. So keep listening. Thrivetime show's coming back, but also thrive15.com. Thrivetimeshow.com got all the answers to your questions. Come back with some Oklahoma Joe's baked beans. Stay tuned.
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All right green country welcome back to the thrive time show during your afternoon This is your this is the time for this is the time when you can be a true American one You could have some Oklahoma Joe's baked beans the world's best baked beans you can go buy those you could do that
You could take advantage of your freedom, your economic freedom, you could buy it. You could take those baked beans with you into the lobby of Regent Bank, one of our generous sponsors, Regent Bank, and people will be getting a congregate saying, are those for me? Are those for me? And you look and you say, no, they're not, these are for me. And then you get out some of your brisket, you know, and they go, is that for me? No, just bought enough for me. That smells like money. Yes, I'm in a bank, so that's why it smells.
And then pretty soon your popularity starts to gain. And then that's when you want to start negotiating terms on the next bank loan. Right there when the guy across from you doesn't have what you want. Then you say, hey, could I get a better deal here at Regent Bank if I were to give you these? I mean, people have given, I mean, back at the Bible, there was a story of Jacob and Esau.
You know, a guy gives away his whole blessing for some stuff, you know, for some soup. There's people out there willing to, you know, give you a great bank loan in exchange for those baked beans. I'm not knowing it regent probably, but other banks probably would. No, that probably would. They're that good. And they're that good. We do the baked bean challenge. I mean, if you're here in Tulsa... Okay.
Driveover, Oklahoma Joes, three locations, Broken Arrow by the Bass Pro Shop, 61st and Sheridan, next to the Canes Ballroom, their downtown. Get some, whatever meat accoutrements you like. Accoutrements. Accoutrements. My personal favorite is the burnt ends. But you can do some burnt ends, you can do lots of meat choices, but then you also get the baked beans.
And you pop that little, you just, you pop some of that in your mouth, mmm, savor it. And if it's not the best baked beans you've ever had, you just get right in your car, you drive right to the Thrive15.com headquarters. That's right. You're on the left bank of the Arkansas River. That's right. And the River Walk establishment, we're the second building just north of the Big Golf flying tee thing. Yep. You stopped there. Ow! Watch your helmet. Stop that. And then you could walk, you're not gonna,
where's Craig Clark and you can say those weren't the best baked beans and he will give you a copy of his book free of charge no wrangling no he won't even he won't even try to indian leg rustle you he'll just give you the book he'll sign it high five you and if you say you know what those are the best baked beans he'll still give you the same book and he'll high ten you so far i've never had to give a book for someone who is
dared to spread the dishonest rumor that they are not the best irrefutable baked beans ever because they are but in only you don't know that if you have them so that's that's the thing they're award-winning and i i will i will say this and uh... for those of you listening out there that were offended this weekend first of all i'm so i'm sorry we had for the year for two thousand seventeen we had our first in-person workshop
And Clay got a little loud. It was a little raucous. Little raucous. There was a party going on. A little bit of volume. And I think the security showed up three times saying you're too loud.
And you know what, if you're listening out there and you were offended by that, and you were like, what's that noise? What's that noise? It sounds like an energetic young man doing, I don't know what... It sounds like heaven. Is that heaven? Is it the world? What's happening?
I hear this noise. It's supposed to be the best noise ever. Sounds like an enthusiastic young man. I don't know what he's doing. And all those people down there chanting, yelling his name and cheering. We're sorry. We'll work on the noise for the next workshop, but we're trying to pipe her down. You're giving me a 10 and I need about a seven young man.
Yeah, we were trying to pull it down a little bit. Now, thrivers, we're talking today about self-awareness. And it's so important that if you're listening right now that you are self-aware. So I'll give an example. Many of you are watching right now on Facebook Live and you may say, why do you have a honey badger sweatshirt on?
Well, first off, the Honey Badger is our official mascot at Thrive15.com because it's indicative of the tenacious spirit we have as a company and the tenacious spirit that you have to have as an entrepreneur because you have to be just unbelievable tenacity, unbelievable resilience to be a successful entrepreneur, and that is what a Honey Badger is. But the thing is, I am aware of it.
I'm aware of it, and so therefore I could fix it, change it, move it, do things with it. But if you're not aware, it's hard to even know what's hurting you. And so this next area, I want you to rate yourself on a scale of one to ten on this area, Thrivers. Ten being, you are awesome at sales scripts, okay? And this is on point ten of the book, Jack Assery, that I wrote. You can buy on amazon.com. Point number ten.
10 is you have tight sales scripts. It's so repeatable that your sales don't decrease at all when you're not on the phone. Well, I don't write it down. I feel like that's restrictive. I feel like I can't be flexible in the conversation. And I like to just kind of play it from the hip. Because you never know who's on the other line.
And if that's, you don't know who's answering the phone. And if that's the mindset you have, what you end up doing is you end up creating a job and not a business. See the business creates time freedom, but a job creates a lot of work just for you to do. No one else can do it. It's not scalable. Therefore you exchange all your time freedom for financial freedom. But if you want to have both time and financial freedom, you've got to build a repeatable system.
So you're saying, let me get this right. Okay. Play. Yes. You're telling me that if I write it down, write it down. If I work on it, if I edit it, if I write it down, I give the final script to go, okay, this one has the highest chance of getting done what I want to get done. I sell the thing to somebody I don't know. Right. Okay. So you're telling me if I write it down,
and then edit it, get it all just right, and then I can hand it to somebody else. Like right now, if I said, okay, Joe, because we got Joe Davis on the show right now, Oklahoma Joe's barbecue. So if I gave him that written script and said, Joe, I would like for you to now make this phone call and say these things, then I can have other people do it. It's not just me. It is weird. It's weird. Here's what Joe did. Joe sold 2 million smokers. A lot of people want to know, oh, wow, what kind of car did you drive or how big is your house? These are questions.
But I always want to know, how did you do it? And he talked about this video series. We're going to get into it in a minute. He made some videos that he was able to use to market the business.
Now, I want to ask this question to you, Joe. Did you make videos that were tropical-themed? And it was just you and a speedo. All right. You were obviously seen them. Hello. Welcome, Joe. Hey, John. Hey, man, I'm Joe. I'm here to cook some meat for you, man. Come on. Come along. We go to the house to make a video.
My body is my wonderland. That's how I sell it. I know that. I've got to put some sunscreen on first mind. Just tell me out. Am I okay? Oh, you know, seriously, what were your videos like? You know, I felt like it was so important that our dealers, the people that sold our smokers to consumers knew how to be a world champion barbecue. And they could convey that information on telling everyone how to be a world champion in your own backyard.
So, you know, we scripted it, but then we videoed it and we showed them how to be an expert on how to use smokers, how to cook with them, and how to get the results to make you a world champion in your own backyard. And it was scalable. It put me in the
in the board rooms and in the classrooms of every, every one of these dealers that I had, some of them were huge. Sam's Club, Lowe's. Wait, wait, wait. I've heard of these places. You're saying that you have sold your products in Sam's? Absolutely. And we're my first big dealer. Sam's? You said Lowe's? Lowe's, yes. Lowe's? Who, who, who, I mean, these are, these are major companies that you used this system
to sell your smokers. Time out, time out, time out, time out. You must, it was your uncle run Sam's. Come on, come on. You're really a Walton. I mean, something, I mean, you can't just go up to these big boxes and say, go ahead. Yeah, I got to think about a thing. Well, you show my thing. How did you get into Sam? Tell us that story. You know, that was the most unique thing. I truly did. I grabbed a smoker. I loaded it in the back of my truck. I drove to Bentonville, Arkansas. You drove and I pulled up in front of Sam's club.
headquarters, and I walked in and said, is Mr. Walton available? All right, well, there you go. And they said, do you have an appointment? And I said, no, I don't, but I've got a smoker. I guarantee you he'd want to see. And the next thing we got a smoker in the building. You did this. This is a real thing. This is the real thing. And he and a guy named Gary Myers, his head buyer for durable hard goods, walked down. He said, Joe says, nice to meet you. I can't visit right now. But
Gary Myers can. We stood around this truck. We talked about this unit. He said, how many of these smokers do you think you could build? And I said, are you talking about a week a day? And he said, a year for us. And I said, I bet I could build 10,000 of these. And he says, I'll take 10,000 of those.
Oh, my bad, just wait a second, wait a second, wait a second. Let me get this straight. You took a smoker and put it in your vehicle, and then you drove to Bentonville, Arkansas, and you camped out, unannounced, no appointment, and you walked in the lobby, and you just made yourself known that you were there.
and you got a little walk-by meeting, and then from that meeting, you sold 10,000 smokers. Am I hearing that? You heard that exactly right. That right there, Clay, that is a little slice of, I would say, barbecue, but that's a little slice of America right there. I can't even handle it. It's amazing. The thing is, I think a lot of people are listening and they're like,
I thought I had to go get a government grant. I thought I was going to wait, you know, with the new president we now have, all the things are just going to happen for me. I mean, I'm waiting for my uncle to make the connection. I'm waiting for my friend to make the call. I'm waiting for thrivers. Let me tell you what, the one thing you cannot do is wait.
Your destiny, your success is right there in front of you, but you have to take the action. If you don't sow the seeds, you cannot reap a harvest. When we come back, Oklahoma Joe is going to be breaking it down and giving us more knowledge bombs. Teaching us how to get our product into sand? What?
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broadcasting from the center of the universe. Featuring optometrist turned entrepreneur, Dr. Robert Selner, and US SBA entrepreneur of the year, Clay Clark. This is The Thrive Time Show.
It's the Thrive Time Show on your radio. Hey Thrive Nation, what is going on? Welcome back into the conversation. Today, we are talking about something that I think you're going to want to know about, something that you, this is, this is today's show really, see today's show is really all about you, the listener. It's about how are teaching you how to grow your business and take it to the next level because it starts with you in this little thing called self awareness.
And so we're talking from the book I wrote called Jack Assery that you can buy on Amazon.com. But we're talking about these things that if you're not self-aware that they are limiting your business growth, then they're going to limit your business's growth regardless of whether you know about them or not. So it's like if you don't know about it, it's still going to impact you. And so see the best example I have of this is when I was in eighth grade, I had choir.
This is how choir class happened. In Minnesota, some smart guy said, moving forward, you basically, every boy and every girl must have some type of music class. And so I teamed up with all the guys, and I said, guys, here's the deal. We're going to mess the system up.
Because I'm an eighth grader. I've always been sort of a leader guy. Joe, you'll like this story. So I pull the guys, guys, let's all sign up for choir. And they're like, what? I'm like, well, technically we get to choose, you know, woodwind or percussion, but let's get every single male to do choir. Like, let's focus in on it. Because we'll overwhelm them. They'll be shocked. And I'll be chaos. And they're like, let's do it. So most of us did choir. So it's like all a bunch of us in choir. I mean, we're talking about a school of 200 people, like 80 dudes in choir.
Okay. And so, inquire what we used to do as Mr. Anderson was our teacher. And he kind of had the control of the room. He was a full-time teacher, but he controlled the room as if he was a substitute teacher. Do you know what I'm talking about? Oh, yeah. Oh, yeah. Oh, yeah. It's kind of like- Hi, Mr. Anderson. You're listening. Yeah. And it's a deal where, you know, if you're a substitute teacher, though, and you have no control over the class, then it becomes fun for the students. And so, this is what,
I like how I feel sometimes with you, because that shows you're pretty fired up. I'm like, I'm not even, I don't even think I'm guardrails. I mean, it just hits out of control. Well, my dad, I'm dad, I know you're listening from up above, so I apologize for the story, but it's so true. And so I decided, I said, guys, you know, at 11 o'clock on, you know, at 11.05 tomorrow. Oh, no. Oh, no. We're all going to start coughing. It'll start with Jeff. And then after Jeff, then it'll move down the row, and it'll become like there's wheezing, and it needs to seem violent like convulsions.
He won't build a stop us. And then Billy, when it finally gets to you, you just die. Well, that's what we got to. And then we had a guy named Dale Mitty, who I said, hey, Dale, at tomorrow's class at 11.05, I want you to climb back there. His dad was an electrician, and he decided to do this stuff. I said, turn off all the lights at 11.05, he goes.
Awesome. So he climbs back there and then the teachers talking and then the lights go off and it's all like chaos and we're throwing things. Well, this kept happening and he wasn't aware who was organizing it, but it was still happening. The mastermind was. Yeah. So here's the final example of what it will cost you. If you don't know, if you're not aware of the epicenter of your pain, it still happens. Oh, yeah. Yeah. The lights go off. The coughing happens. So Minnesota, people fish, ice fishing, you know, it's a thing. Oh, yeah. Because they're a bad fish.
Have you ever been ice fishing, Joe? I have been. Really? Have you been ice fishing team? No, I haven't. But I've studied it intently. Well, here's kind of the layout of the game. OK, first off, you get in and you get in a truck and you drive a truck onto a lake. Sound safe? Sounds some perfect frozen lake. Then you get a house that you put a heater in it. Get a house more like a shed. For those of you out there, you don't have to actually pull a house.
It's like 250 square foot something. So you get that out there and you take an auger and you drill through the ice. So meanwhile, like Bjorn and Roushindorfer are going, oh, yeah, that's a good drill right there. Look at that. All nice.
I'm gonna make it slushy. That's right. And so you're drilling down there. What happens is then you set your line in there and the fish are hungry because no one else is, you know, there's, so the fish will come right up to the surface and they'll bite and then you catch the fish. So what we did one time is we caught a bunch of fish and we decided to start the class. Each class, you'd have went on the way that you'd walk by his piano and you would just throw the fish in the piano when he wasn't looking.
Oh my gosh, now you're destroying school property. You're not going to have to arrest you. And so what happened is, and so we kept doing this. At first it's funny because it's like, oh my gosh, it's in his piano. He doesn't even know. He doesn't even know. Well, like day two, it's like we're in the class and it smells awful. He doesn't know, but it's not good for us either. Well, like day three, it says it is like, oh.
And what we did know is Mr. Anderson has no sense of smell. So we really just did that to ourselves. Anyway, long story short, I think it was like day two, day three, whatever. He discovers the epicenter of it. It's just green and nasty and growing.
And all I'm saying is like it was killing the smell of the whole hall of the room, of the area, and he didn't even know where it was. And so the thing is, if you're listening right now and you're going, there's a fish that is killing my sales. I don't even know what it is, but it sticks. I smell something. Where is that? So here's the next fish that can be killing you. On a scale of one to 10, rate the effectiveness of your advertising. Just advertising.
The words you're saying to convey to the public what you do. I'm going to start with you, Z. So you have an ad right now that you've been doing for, I don't know, 25 years. Dr. Robert Zellner and Associates right there by the mall. And you've been doing this special for a while. What is this special?
Well, it's a $99 deal. It's called action. The good thing about our stores is that we're open seven days a week and we take a walk in. So we're all about convenience. But what I've done is, my little move I did in advertising is I get the endorsement of the on-air personality. Why? Because it's a parade. It's someone that you've been listening to, someone that people feel like they trust.
And they are, it's not Michael Jordan or Tiger Woods or Shaquille O'Neal, he's doing all the stuff. But it's a local kind of celebrity, someone you listen to every day. And by you listening to them, you kind of start to believe some things they say, that's a thing. And so then what you do is you get that person and come into your store.
And that's been the move I've done for 25 years. 25 years. And I think that's why we're growing. We have eight doctors now, of course, two locations here in Tulsa. And, you know, the thing about it is you've got to be consistent with your advertising. And, you know, a very good indicator. Well, I used to try to track where everybody came in from. Yeah. I mean, this was crazy. Every day we're very purposeful in the early days of where did you hear about us? How are you in?
You're spending $400 on ads, and they're the only $400 you have. You want to know, is this thing work? Yeah, I'm either going to turn on my air conditioning. That's a great story of yours, by the way, Clay. You and your wife purposefully didn't have air conditioning for one summer, so you could afford your yellow page ad. That's a powerful statement of saying, you know, I can sit there, and I can be an air conditioning for the summer. Oh, honey, I'm so good. You are so cold in here. I think I'm only going to put on a scarf, because it's just my mitt. You weren't a mittin', baby. I'm proud to get that. It's so cold in here. I'm probably going to lower that to 58 degrees if I can just modify it a little bit.
I'm not a Reagan baby, but I'm cool as a good cucumber right now. I mean you were purposeful in that in saying you know what I'm so committed to doing advertising because that's another thing I hear with young entrepreneurs is I say well where what's your advertising budget I can't afford that.
I can't afford to do it. I can't just go and use the power of my business to grow it. I'm just going to use the power of the product. The product is so good. It's going to sell itself. It is powerful. It's huge. There's a success I'm going to have. I do not advertise. I don't want to be that sellout. Listen, you can't afford not to. If you're starting in a business or you want to start a business, you're listening to us going, you know, I think I'm one of those 59%, according to Forbes, 57, 59, somewhere in there, percent that say,
I want to start. I'm one of these days I want to own my own business. I want to do my own thing. I have a passion to sell this widget that's kind of, you know, percolating up inside me. And I'm going to do that. Broadcasting live from the center of the universe. You're listening to The Thrive Time Show. Well, one of the things that you have to do is be very purposeful and you have to advertise, be consistent with it. And your message has to be a call to action. Very powerful. And we've got a lot of great training on this on Thrive15.com.
We, you can come to our in person workshops. Yeah, we run about every month. You can get on Thrive Time Show. You just missed the one we did in January, but we've got one coming up in February. You can get on ThriveTimeShow.com and get the day to that and see what we do. But we're always very purposeful in teaching the art, the art of advertising.
You know, it's not just advertising. It's not just the message, but it's also the consistency. Yeah. People say, you want to start a business car? I can't, you know, I looked in the television and you're the news. You don't want to say charge for 30 seconds of being on the news. I can't afford that. No, of course you don't start there. You start small. You start with social media. You start with some things that you can't afford. And guess what? You may have to not do with air conditioning for a summer. You may have to not do with the new car.
You may have to delay some gratification that you want. Yeah, you know, you may not be able to sacrifice Well, you will be able to Oklahoma Joe's every day. Oh, it's only eight was eight forty nine eight forty nine launch. Yeah, no less than nine bucks. You can still you don't have to give up Oklahoma Joe's barbecue. Yeah
That's, that's, don't worry. I know you're panicking for a minute, but you don't have to give that up. But you have to be very purposeful and very consistent in it. But you know what? You start small like me. I was on one radio station and I, and I've got a little secret. I got a little secret. You don't want my secret? What was the secret? It's called pulse advertising. Pulse, do it. Come on, talk to us about it. Let me get my music ready for the pulse. I'm ready for the pulse. One second.
Whoa! Sorry about that. It's coming in hot. Sorry. That woke up to do the cubicle next to me. Wow. Oh, yeah. So sorry about that. Dance party and cubicle sappen. Okay, party around the pulse. Here we go, come on. Here we go, come on. Give it to us, give us the pulse. Let's have a dance for a moment. Okay, here we go.
Okay, here's a secret. What I would do is, I would be on every other week, but when I was on every other week, I was on heavy. Heavy. They would tell me, hey, you got to be on every week heavy. Heavy at the pulse. Pound it. Pound it. Pound it. The pulse. What I would do is when I was on, I focused all my money on that week, and then I'd be off a week or two, and then I'd be back on again. Back on. And people would go, oh my gosh, you're everywhere. I heard you all day long. You're, you're, you're, wow, you must be successful. I just hear you're at all the time.
And then they would say, here we go. I've been thinking about you. Oh, yeah. Oh, yeah. I love it when you turn DJ on me. Oh, yeah. They've been thinking about you there. That's the thing, drivers. You want Tulsa to be thinking about you, right? Absolutely. And then whenever I would be off that week, off that week, they would say mentally, I must have just missed him because I know he's on all the time. Yeah. I mean, he's, he's on all the time. I mean, that next week to be like, oh, there he is. Oh, he's been thinking. Nah, I'm thinking about you.
Now there's so many else I've been thinking about a lot in the side of the box that rocks. Oh, yeah, here's that. It's Oklahoma Joe over here. Joe Davidson. Oh, he just, you know, he smells of barbecue. So Joe has a cologne, barbecue cologne. Do you have an Oklahoma Joe's cologne? You need to get one. It's called that evening of smoke. That evening smoke.
Merky evening by Joe Davidson. I want to ask you this, sir, because this is a thing. A lot of people have been thinking about you. A lot of people have been thinking about you. There's a pulse on those ads. I want to ask you this. You've been a loyal sponsor of this show. You guys advertise a lot there for Oklahoma Joes. How does the pulse move work for you? Why is advertising consistently so important for your business? You know, when we were making our decision, where to go for advertising? Yeah. I really want a television, but you know what? I couldn't afford it.
I couldn't afford the frequency that I wanted to have. Right. And radio was where I could afford the frequency that we need to have. Come on, we've said we've got to devote a portion of ourselves to advertising at least 3%. Yeah, maybe more. Yeah. So that's how we did it. And we wanted to own the stations we were going to go to. So we went to one station.
When our sales grew, we went to a second station. Oh, come on now. Oh, your third station. Come on. So that's how we did that and made a conscious decision of how to do it. And I do love the aspect of having endorsements from there on our personalities because those guys are there every day and people follow them. They're fans of them.
I have a confession. I want to share. Oh, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait,
I can't stop myself from going over to Oklahoma Joe's for baked beans on Monday nights in Broken Arrow. And I want to stop. And I, there's part of me that wants to stop. There's part of me that knows it's wrong and I shouldn't do it. I shouldn't go there every single Monday because, you know, people are like, this is a creeper. He comes and he gets the, all he gets is the baked beans. What does he come in? Does he not have family obligations? And I've sacrificed family time and friendships and,
My body, I just, I'd have no boundaries, I can't stop. Father's owner, help me, help me stop going to Oklahoma Joe's. What can I do? Please coach me. It's, you know what, he'll marry you and go eat some more beans. Here's the good, here's the good news, my son. You don't have to stop. Oh, okay. In fact, I would encourage you to go maybe another night, make it afternoon, mix it up a little bit. The thrivers, we come back, we're gonna teach you more about how to grow your business.
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boom boom bang what's going on man welcome back to the thrive time show this is your show this is your show we're building this for you literally this is this is what I say literally I'm talking about you know people say figuratively they're saying you know figuratively I kind of am building this show for you and sort of a not specific way but we're saying we have physically built a room
onto our office, the box that rocks. We built a literal space, a physical space for you, the listener, because you, the listener, are very kind to us, and you go on ThrivetimeShow.com. Consistently, people go to ThrivetimeShow.com, and you're sharing the podcast with your friends. And then your friends who don't drive by Dr. Robert Zellner's and associates every day, or who don't see the auto auction, or don't know about the elephant in the room, or don't know about Oklahoma Joe's, you start to say,
Is that a real thing? Is that some type of feel-good, charlatan business thing? I mean, those guys actually know how to build successful businesses. And so we built the box that rocks. I call it the box of transparency or the fishbowl. And you can see in the back, we have real people on a real team working for you, helping you start and grow a successful business. What are they doing? They're selling tickets to the in-person workshops. They're answering your business questions. They're doing evaluations of your websites. They're optimizing our own websites for our own companies.
It's a real, real real people, real thing inside the real box that rocks, Dr. Z. You know, in our heart, our heart and our passion is to help you fulfill your dreams. And how do we do that? Are you like a dream, Doc? Are you a mystic? Dreamweaver? Dreamweaver? Missy, a great DJ would have had that cute, right then? And played Dreamweaver. A great telepathic DJ. Yes, exactly, read by mine. But listen, we are here
Because here's the reality of life. And you want to know a reality of life. In your life, the thing that grows is the thing you feed. Oh, look at there. That's how, I love when he goes DJ Mode. It's Tuesday, DJ Kids with Clay Tron Clark. But the thing that you feed, the thing that you water, I mean if you go out in your backyard and you've got some flowers and over in the corner there's some weeds, all right.
Well, you go out there and it's say it's a hot summer day and you're out there barbecuing with a smoker you bought from Joe Davidson. He sold two million of them, by the way. Two million is that? No, two million. Will you say two million? Are you rounding that up? Where you're talking like, because if it goes like 1.9 million, because that ain't impressive. You do 1.9. That ain't impressive. I mean, no, it's actually two. It's two million. All right. So you're in your backyard. You got your hose in your hand and you've got a choice. You can either walk over and water your flowers.
Oh, nice. How do you take that same hose? Yeah. And you can walk over to the corner of your backyard. Hey, Carrie, hi, neighbor. And you can water those weeds. You could do it. I mean, it's a backyard. It's your water hose. You're paying the water bill, apparently. I mean, it's still on, so apparently you've paid it, right? Yeah. Am I right? Yeah. OK. So it's your choice what you water. And this shows all about watering that business
that business that's buried inside of you. You may be saying yourself, you're sitting there, you're at lunch, you're driving right now, you're sitting in your office at the place that you're working, you're going, you know what? I have always wanted to start my own business. I have always wanted to take control of my life in that regard. I do want time freedom. I do want financial freedom. I want those things. And that's why this show exists.
because we're here to help you. Let's say that in your life is the flowers. We'll use that as an example, okay? So now we are going to water your flowers and let them bloom and grow and let those weeds over there. We just, you know, what? The doubt, the pessimism, the people whispering your ear, you can't do it. You can't do it. I never want to buy that. You're so weird. You can't.
All those naysayers, all the doubt, all the people out there saying, shaking their head. No. No. No. Not going to do it. You know what? We're not going to feed that. We're going to be away from those people. Okay. We'll choose not to spend time with those naysayers. We'll choose not to listen to that. And what we're going to do instead, for those two hours every day, Monday to Friday, I'm going to listen to the Thrive Time Show because those guys are watering my flowers. We weave your dreams into reality, if you will.
Oh, that's a great song. A little bit. Oh, man. You know, it's a last dance of the prom. You've been standing over against the wall. Oh, yeah. Palm just went because, you know, that girl over there in the red dress. Yeah, in the red dress. You've been wanting to ask her all night long. If you were, if this was a song you asked a lady to dance with you too, her name was probably Amanda or Karen. Yes. And you're sitting there looking at Karen and you're going,
Oh my gosh. Oh my gosh. She's in my English class and she said three rows in front of me, one to the right, and I've always wanted. She's out of my league, but I know she doesn't go to Dr. Robert Zelda and Associates. You probably can't see. She probably can't see very well, so I might have a chance. Oh, OK. It's the last song, and it's going on. It's like, look at the DJ. You're keeping that look of.
Play it again and slow it down. Pump it up. Pump it up. I'm going to do it. And you know what? We're the show. It's going to tell you to walk across that dance floor. Look, Karen in the eyes and say, Karen, Karen, extend your hand. Extend your hand to me. And say to her, oh, yeah. Dance with me. And she says, what? I can't hear you.
And then she just, out of this to you, goes, sure. I don't know what you're saying, but sure. You put your little hands, because it's a tiny little sweet hand in your hand. And you walk out to the dance floor. Oh, nice. And that's what the Thrive Time Show does. It's not Karen. It's not dancing. It's not Dreamweaver song. It's your prom. It's not that. It's encouraging you to step out and to start that business. Does that mean quit your job? Not necessarily.
Does that mean maybe get another job? Maybe. Well, that was good because I don't actually have a job. Technically, what I do when I was I moved in over there by the way, I went, I drove by came out to one of your workshops. My mom, my mom makes great lasagna. So, you know, I'm staying in her basement and here's what happened. Here's what happened. The total of the story. I heard about the workshop, the Thrive 15 workshop. My mother makes great lasagna. I went over there. So, I had some lasagna. I had to over this lasagna.
And what happened was my trucker, so it happens to run out of gas. I push it over there by the river. I noticed that the river is perpetually empty, so now I live literally in a van down by the river. It's a beach. I live on the beach. I mean, that's everything. Bro, that's everybody's dream, man. Live on the beach, be kicking on the beach, bro.
All right. Now, hey, I have a question here. I have a question for our guest. I have a question for our guest. Okay. This next wealth destroying activity that can be hurting you right now that you're not aware of is customer service. I want you to write your customer service on a scale of one to 10, 10 being awesome, one being terrible. And I want you to take the challenge real quick. If you type in thrive 15 Z, go ahead and try to thrive 15 and conference. If you type it in Google, thrive 15 and conference, there you will find review.
There it is. It's tough because we did a little Google optimization over the weekend. And so we have 11 more. Is that ethical? Look at that. We have 11 more video testimonials.
And for 16 hours, I was my wife and I did it together, 16 hours of power. We teamed up. But the thing is, listen, that could happen for your business right now, thrivers. You could do that. But the thing is, if you don't wow your customers, they're not going to have anything nice to say and you're not going to have those videos. So Joe, I want to ask you, how do you wow your customers at Oklahoma Joe's?
Number one is that we make a commitment that it's going to be the best barbecue they've ever eaten. We stand by that. We want 100% customer satisfaction. Who is the manager who works in Broken Arrow? Nice guy. Well, David, ever so. David? Okay. Shout out to David. Yeah. Really nice. Really, really nice guy. Big shout outs to him. Every time my kids go in, they're very, very nice people.
Well, number one, that's our sole purpose for existing is to serve our customers, to enrich their experience when they come in, Oklahoma Joe's. Now, here's the deal thrives. When we come back, we're going to get deep. We're going to go deep. See, we're getting deep like a meditative. It's like a yoga class. See, are you doing some yoga now?
Yeah, I'm still trying to learn all the moves, but I'll give you some yoga pants before we come back. Here's the biggest driver driver's when we come back He's gonna get deep. He's gonna get deep like that like like that that that that hot yoga class for the guys talking all that meta stuff That's how deep we're gonna get into customer service and how they do great customer service My favorite move is a sleeping bear. You just kind of get in the corner and and do this
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live local now you're listening to the thrive time show t-town guess who's back it is the thrive time show we are listening to some michael jack and in fact we are joined with oklahoma joe himself the founder of oklahoma joe's a man is sold over two million smokers someone saying
Are you a bunch of jokers? Two million smokers? No, he really did sell two million smokers. You know, it's three locations to serve America's best barbecue, the world's best barbecue, the planet's best barbecue, the universe's best barbecue, other galaxes. It's an intergalactic phenomenon. That's how good it is. I mean, there, if you go to the end of a, of a, one of those black holes, you go deep into those. No one's ever done this before, but if you go in deep that, that deep at the end of it, there you will find another planet competing to make
The world's best barbecue the universe is best and they will be second because this right here is the man the myth the legend Oklahoma Joe well, they'll be second. There'll be a distant second Okay, we'll be a distant second. So we were talking about customer service
And really how your goal number one over at Oklahoma Joe's is to provide great food. The best food, uncompromising great food, great ingredients, great food, great product. But then the next move is that customer service experience. When someone walks through the door, there's a certain way you're treating, you're training your staff to treat guests. Talk to us about the science. How do you provide great customer service? What's your moves?
Well, you know, a couple of things. Number one is just acknowledge them. Don't let five seconds go before you acknowledge their presence there so that they know you recognize them. You're saying hello to them and you're explaining the system. It's a little different when you don't have a white service. You know, you think about it. We have a counter service. We're a fast casual. The advantage is that you can get in there, get your food. And if you've got an hour for lunch, you can have 30 more minutes to listen to thrive time.
after you've had your last year, you went with that job. But, you know, the other part of that is that you got to have people that are checking on them. We've, we, we actually in Broken Arrow, because of the way we treat our people, we've got a guy named Archie Ford that won the award for Best Waiter in Broken Arrow, and we don't have wait staff. Now, think about that.
Wow, and it's just blew my mind. Well, it's just because we make sure we visit with them. We talk with them. We make certain when I say them, we're talking about our customers, our advocates, our friends that come in there on a regular basis and they're part of our family now.
Unbelievable. You have a methodology to it, and you said you want to make sure people say hello to the guests right away? Immediately. Which reminds me of a song that I find to be kind of creepy, is he? Okay. You know Lionel Richie? I love Lionel Richie. Oh yeah. In his song he did. I think it starts a little creepy, but I'm going to go ahead and play it here. This is Hello by Lionel Richie, you know? And you got to say hello to your guests though. I think he's coming to Tulsa soon.
Is he? He's really good. He was on fire. Do you want to go to the concert with me? I do. I've got a box now there at the BOK. Really? Yeah. I do. I want to go. Seriously. And I know all the words to all the songs for Lionel. But this song doesn't sound kind of start kind of creepy, kind of mystic. Or is that just kind of a... Is it me you're looking for?
Is it my barbecue you really want? Now, that's part of me. Listen, if you listen, we'll get into more of the song. It does specifically reference Oklahoma Joe's barbecue. If you play it backwards, it kind of weaves in that it's a lot of people worried about the Beatles and they said,
The Beatles songs, do they have demonic, you know, Van Halen, or they have a demonic, you know, Def Leppard, is there demonic words in it if you play backwards and I'm going, I don't know, so I went through and listened to my vast music library as a DJ, literally thousands of discs, playing them backwards, it's very hard to do that, but you play them backwards and then you played this song back and it backwards and it's going, go to Oklahoma Joe's and I'm like, what? What is that?
Go to Oakland. I stopped the music and I realized it was on the track. It was backwards. It's crazy. Yeah, it's crazy. And I mean, for Lionel, it'll be that far ahead of his time. I mean, back when that song came out, and I'm not even sure there was Oakland with Joe's. He was just, you know, saying in the future, there's something unbelievable about this whole story that I just truly amazed. You're probably right. OK, now, three hours. Now, here's the next thing. This is the next move. You have to have a mystery shopper program. What you got now? You got to have a mystery shopper program.
broadcasting live from the center of the universe. You're listening to The Thrive Time Show. So here's the deal. We had this conference this week in the Thrive Time Conference. Many of you want to know when the next one is. We'll get into that later. But the thing is, the whole thing I want to put on a laser show for Tulsa. I want to make it a great event. And I wanted to make sure there's one, no upsells. No upselling. Two, I want to make it affordable for everybody. Scholarships available. Three of them make it very, very practical. Very, very practical. I left here smarter and more knowledgeable about business than when I showed up here. Those are the three boom, boom, boom.
And if you read the reviews, some of the people said some very nice things. You can type in thrive 15 conference and you can read the reviews. You can watch the video reviews. Nice things were said, but the whole goal was to offer great customer service. But by what standard? Oh, oh, standard is it great. So this is why I did a member of our team came up to me and said, how do you think it's going?
And I said, we'll see what they say. Yeah, because it's for them. So I don't know what they're going to say. I believe I've done these thousands of events. I've done thousands of them all over the world for some of the bigger companies. But I believe this is, we'll see. And so we had one member who was there and their whole job was to tell me what was wrong.
So I made sure I kind of scholarship her through and I said send me a report, you know, just a review at the end of what happened well in terms of booking the ticket, getting ahold of our team, scheduling logistics, booking the hotel, getting here lunch, where to go, what to do, taking notes, did everything work.
And she brought back a few revisions here, a few revisions there. And she said, hey, I love the pinion wood smell. I loved all the training that my husband and I got. It was very good. My mother enjoyed it as well. Three of us had a great time. However, I did have one feedback for you. She said, when you're doing this financial part, where you're getting into the brass tacks of personal finances,
If you could go a little bit deeper and slower, if we could have more time for that, that would have helped me fully understand it more. And I feel like other people might have felt like that too. And I said, man, we have a two-day, 15-hour workshop. We've got to either cut something or extend it. We're going to get into some of those details. But again, without having a mystery shopper, I wouldn't know. So I want to ask you, Zee, I mean, have you ever sent a mystery shopper into your business to spy on it before? All the time. I still do it. I'll tell you what. The thing about it is is that
This is going to sound crazy, but I love that show Undercover Boss. The problem is I couldn't wear a costume, I couldn't wear enough makeup to fool my staff. I got a couple of 300 people that worked for me in all my different businesses, and they all know me. So when I go in there, they act a certain way.
duh. You know, I mean, they're going to be, you know, you kind of see him. Yes, sir. No, sir. That's the boss. There's the owner. So it's not an, if I walk in and go, Oh my gosh, you're doing great. Look at them. Wow. And look at that. Pick up that piece of. Oh, wow. They're the phone. They're Greek. Oh my goodness. They're doing wonderful. The problem is is that you're not the average Joe. Oh, not to not talk about Joe Davidson because he's above. He's an above average Joe, like Oklahoma Joe's. But to say that you have to send somebody that they don't know
Here in the mystery of it, they don't know that they're the mystery shopper. They don't know. There was a great, great, great commercial that aired years ago. I haven't seen it in quite a few years. Back in the day. Back in the day, it was about a company that ships packages and they ship them overnight. Packaged shippers. If you pay for the overnight shipping, they'll do it.
Shippers of packages. And what they said is that one of the packages had something of great value in it. Like the golden goose. The golden goose. The golden goose, priceless, great value. And the guy when he was checking it in, forgot which box the golden goose was in. He forgot. He was like, uh, what? Box? Yes, yes, yes, yes. And so he told the management team and the manager said, okay, okay, everybody, everybody listen up, listen up.
Here's what we're gonna do. We're gonna treat every box.
as if they have the golden goose. Because in that way, we'll treat that box correctly. And I love that commercial, because that's the way you need to do it. Everybody, when I walk in that front door, when they walk into your business, they are your golden goose right then and there. So you treat them all the same. And that way, when you get mystery shop by your owner, guess what? You'll pass their flying color. Now, as far as me, come back, we're going to teach you a super move that can totally help you unleash your growth. And just unlock your growth potential. Stay tuned.
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All right, Thrive Nation, welcome back into the conversation and inside the box that rocks. If you're on Facebook live and you should be, you can check us out in the background here. You can see two faces at least that were definitely made for, uh, for radio and the red face that was made. He's real is Oklahoma Joe's his, his face was made for TV and his, and his body was made for, uh, instructional sales videos.
Absolutely. And then it proves it's in the pudding. There's a lot of pudding here. So what we should have done today, we should have had Sam, one of our producers, our lumberjack, I was referred to him as Sam the lumberjack. So we should just had him just take the camera on Facebook Live and just do a hard focus on Joe the whole time just frame up his face. Why don't we do it just for right now? Just for right now. Just for the next 10 minutes. It's been uncomfortable. There have to be bothered by you and I, Clay.
Just feel weird now. No, no, no, no, no. All right. Now here's the deal. We're talking about, we're talking about this move right now. We're talking about this, this move in total in totality. What we're talking about is being self aware. Okay. We're talking about when you have a business, you have to know what's limiting your growth. You just have to know what is my biggest limiting membrane as you put it.
Exactly. And that's why in the last segment we talked about, if you missed it, of course, if you missed anything on the show, you know, you're busy, you had to run the bathroom, you had to pull into the truck stop and fill up your car with gas, we get it, you missed some stuff. You can always go to ThriveTimeShow.com. And there we put all the shows on there in podcast form. You can listen to them as many times as you want, take notes, rewind, do your thing on that. But if we were talking about mystery shopping, because you've got to reimburse the people that are doing it, okay? You can't just say, hey, buddy, we do that. It's got to be a paid gig.
It's got to be a paid gig, and you want to mix it up. It can't be the same person every month. Hey, Billy, go back in there and miss your shop again. So you want to mix it up with different people. But what that does, and you want them to be brutally honest with you. Brutally honest? Brutally honest? You mean say the truth? Say the truth, because then guess what? Then you can be, and you may not like what you hear sometimes. I don't. Sometimes I'm like, oh, they did not do the own. Really?
Okay, some who got to work on to their month serious. Yeah, I am serious. You are and don't call me Shirley. I'm sorry. I miss time. Let me try one more time. You can be serious. I am serious and don't call me Shirley and don't call me sure. The thing about it though is that then you get to know now now what you
then you find out what's wrong. You find out what they're doing wrong. You find out that they're not following the checklist. You find out they're not claiming the bathroom. You find out they're not answering the phone properly. You find these things out. And then that way, now you have a target to work on. You know you have something that you can fix. And a lot of times when a patient or a customer would tell me a problem, I would first of all, I'd thank you. I'd say thank you. Thank you. Because nobody likes to share the bad news. Really, inside. I know you feel like there's people around there going,
I want to. Do you know that Bill? I'm complaining fuss today. No, it's when they take the time to do it. Yeah, I always thank them. I always listen to them, right? Well, you know that Bill Gates, he said, Bill Gates said, you can't learn anything from happy customers. He says upset customers are your greatest source of. I love your bill. I love your notable quotables.
Yeah, and that's true. So you take that as an opportunity to grow, to fix, to make something better than what it was, right? And that kind of segues to our next thing. What if, what if you got a mystery shopper? Uh oh. And they come and they tell you every time they go, you know, Billy did this again. Billy did this again. Um, next month, you know, that guy named Billy, he was, he was rude yet again.
Yet again, you know, Billy, Billy did this, Billy did that. And so finally you sit down and Billy say, hey, Billy, okay, you've got a bad review. We need to work on this. And Billy doesn't want to work on it. Now that leads us into our next thing for us to work on in our businesses. Well, so you know what I would do? If I had a mystery shopper coming to one of my businesses and I had a complaint, the first thing that I would say would be
Shirley, you can't be serious. I am serious. I don't call me Shirley. If you play the sound clip four times in the same segment, it shows a commitment that has not been seen on the show before. So we'll see how committed I am to the airplane references that I grew up with and I love. But here's the thing, thrivers, is eventually the data is in.
That is in. That is in. You looked at the scoreboard and you say, okay, here's the deal. Now I haven't, I have a real example that just happened this morning and I want to get your take Z and kind of a, the advice you would give the entrepreneur. Okay. So the, the business owner has the mystery shoppers. They realize that the staff is not tracking the sales totals and they're not asking where things came from and they're not returning calls.
These are things that are happening. They're not doing their job. So the owner says, we're going to have an emergency training to make sure you know what to do on Thursdays at 7 AM. Here's the scenario. Thursdays at 7 AM.
Thursday at 7.45, the last member of the team got there. I mean, everyone was late by an average of 15 minutes. And so, and then this is kind of how I felt during that time. I kind of felt like it came in hot. I'm in hot again. I got tired. Well, so anyway, so this is what I feel like needs to happen.
But, at the end of the day, he has actually, he doesn't have replacements yet. So he doesn't have, he can't replace the people, but they definitely knew what to do, they chose not to do it, and then they have a required training, and they all showed up late to it. So as, if I'm listening right now, and I feel like this, as an entrepreneur, walk me through it, Darth Zellner, what do I do?
Well, the thing about it is that people always ask me, how do you do it? How do you have all these businesses and the responsibilities? And I think the key to it and the key to keeping your sanity, because that's kind of important.
keeping my sanity and my brain all in one place altogether, and not just going absolutely crazy all the time. So you have to have the ability to wear, there's two different hats. And one is called, we'll use the term, good cop. Oh, good cop, yeah, good cop. Hey guys, how you doing, how you doing? Just going through the hallways, you're air gunning, you're high-fiving. Hey, good to see ya. You know, the dude in the lab, I'm chest pump, I'm going, you're the man, you're the man, you know. Ooh, yeah, everybody loves Z. Give me some Z times, some Z love and boom, boom, boom, boom, that's all great.
But unfortunately, there's this other hat that you have to put on sometimes. It's called bad cop. And you like to make the Darth Vader. I love the Darth Vader. It's kind of like, you put on your mask. And you have to go in. And I met someone this weekend. And you do the whole thing. What do you do? What do you do kind of stuff, right? And this person was a life coach.
Oh, nice. That's cool. Coaching lives. Oh, my gosh. Coaching people up. That's life coaching. That's awesome. You're trying to take a person and make them into a better person. That's an admirable, wonderful thing to do. But as a business owner, unless you are a life coach, when you come across that person that consistently does not do what you're paying them to do, you're at a crossroad.
You can do, you could say this, you could say, well, you know, they seem like a nice person and.
We all need a job. They got bills. They got bills to pay. Yeah. And they're helping your mother. Oklahoma Joe needs another customer. Oklahoma Joe. I'm going to go ahead and buy everyone's lunches. Oklahoma Joe's even even even though they're they're a wonderful person. You know what? The fact that they're hurting my business and the fact that they're taking money out of my pocket and doing that and the fact that they consistently don't want to do what I'm telling them to do. That's cool. It's okay.
You know, it's okay. We all have our own journeys. It's a happy time. We all have our own lives to live. It's going to be okay. Or you can say to yourself, you know what? What's best for my business, i.e. what's best for me? Because as the business owner, you should come first.
What? Crickets. What? You should come first in your business. And if you're not shame on you, the show, you keep listening to it. And eventually we're going to get you there. You have to come first. And so if that employee is using Jack Asterie, the dark arts of Jack Asterie, and he is not doing what you pay him to do or she, then you need to let them go.
Oklahoma Joe, and I'm going to ask you this. If you ever have to let somebody go, if you've ever had to let somebody go, what are the words that you would say? No one asks you the same question. What words would you say to somebody? If it is time, if it is the end of the road, you have written them up, you have encouraged them. What would you say? What's the nice way to do it?
Well, there's only one way to do it in my book, and that's to say, I'm sorry you're not meeting my expectations. You need to go find something else to do. Something that you're really excel at, that you can do well at, but you can't do it here. Oh, but wait a second. I thought your expectations are, you know, I mean, I thought I was doing that.
What expectation was it meeting Joe, huh? I mean, you know, I'm here. I got on my Joe's outfit. You know, I'm selling your barbecue. Man, I'm no one's working harder for you, Joe, than I am. So I don't understand your expectations. Well, Billy, you've got to get off the phone when I get customers that are coming in the door here. And, you know, when the smokehouse opens at six in the morning and you don't get here until nine, it's probably my fault.
I didn't understand that you weren't a morning person. Now, Zee, what's your move? What do you do? Well, I'm going to say, if you own a business out there, or you're going to start a business, and that's what we're going to encourage you to do. 2017, let's get her done. Get her done. I'm going to save you hours of your life. I'm going to save you days of just trouble. And that is, there's a simple thing to say when you're letting someone go. Here it is. And you don't deviate from this. And this is all you say. You say, you know what?
It's just not working out. You're fired. You need to leave. That's it. That's it. Because otherwise what'll happen is you'll spend you look up and you'll spend an hour trying to explain to them why being on time is important. You will and thrivers. Let me tell you what. Let me tell you what. If we have limited time, limited time on this planet. And so now it's your time to do three things.
One, get over to Oklahoma Joes and get serious about the quality of your food. Get over to Oklahoma Joes. You are going to love it. The second thing is go to Thrive15.com. Go to Thrive15.com. There you will discover the world's best business school. We have in-person workshops. We have one-on-one mentorship. We have an unbelievable online presence there. Literally $19 a month. You have access to the world's best business school. And move number three.
Share this with somebody. Go to ThrivetimeShow and click that Share button. Share the podcast with somebody in your past, in your future. Share it with somebody. I'm telling you, sharing is caring. Help somebody water their flowers and not their weeds. And that's what we're here to do. And as always, three, two, one, boom!
What I've seen from Clay and his group at Thrive is they'll give you a simple system and it's the simple systems are the ones that people can wrap their brain around. They're the ones that people can work with on a day-to-day basis. Hi there, my name is Stephanie Pippkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020.
So I wanted to talk today about the success and growth I have achieved by implementing the proven path with Clay Clark's team and my business coach, Luke, from Thrivetime. It has been insane to say the least. I started working with them in mid-February of this year. So we're about four months in of working together and it has
completely transformed my business in pretty much every facet. So I'm gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I'm getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I'm now hitting the highest revenue weeks in the history of the company week to week it seems like.
We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring.
I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because
of, you know, group interviews and higher interviewing every single week. It's just been great and such. I don't waste as much time on low quality candidates anymore.
I have successfully gained our second largest commercial client, and that was during COVID. So again, I started working with Luke and Clay in February, and then COVID hit in mid-March or so. So for the entire month of April, we were shut down residential April and May, I believe.
And so despite that, and again, being a new business and all this stuff, I mean, we came out of COVID like stronger than ever and now hitting our highest numbers in the history of the company. It just leads just piling in. And the beauty is when people call us, they're already sold because of our Google reviews, our online presence, the no-brainer offer that we now give to our clients, which is
You know, if they book their second appointment within a month of the first, they get 50% off. And again, they're just ready to book. I hardly have to do any work. It feels like sometimes to actually book people. So that's amazing.
Every week I meet with Luke and it's awesome. Obviously I'm in Wisconsin. He's in Oklahoma, but we have a great time. I know I can text him at any time, call him at any time with any issues I'm having, especially when COVID did hit. They were so helpful in helping me get the PPP grants and everything settled away there and really pushed me.
to make sure I was on the ball and getting all of the grants that I was possibly able to, which was amazing. So they've just been such a wealth of information. And when I'm freaking out because a burning fire is happening, Luke's there to calm me down and back me off the cliff edge. And it's just awesome to have him as a resource there.
So every week we meet and we have a big tracking sheet. So we track all my leads, we track my numbers, where the leads are coming from, any complaints. I love my tracking sheet. I know it's probably a little extra, but I love it because I can see everything that's actually happening in my business. And this is so important because it's not like, I'm just saying, well, I feel like it's busier. I know if it's busier and I know, are we making a profit every week? Why or why not? It's just amazing.
Um, and then I'm tracking my Google reviews, tracking my competitors' Google reviews, and Luke is always pushing me to get more reviews, even though, you know, I was not very comfortable with that at first. It felt just pushy, but now I'm seeing the effects of having a lot of Google reviews, you know, a lot to me at least. It's not very high compared to others, but, um, I'm art- people are finding us on Google, and they're already ready to book because of our reviews. So, you know, going for those reviews has been
so integral in having basically easy sell leads. So tracking has been just so vital and I really enjoy it actually. So anybody who is skeptical about working with Clay or Luke, you know, the whole team at Thrive Time, I was definitely skeptical and to me, again, new business, it seemed like a lot of money.
But in comparison to other business coaches, especially like specific to the cleaning industry, like I'm in, I mean, you're talking like $10,000 a month. And honestly, I feel like I get like that much value out of Luke just my meeting with him once a week. It's amazing.
And it has just transformed my business in every single aspect. I mean, as I always, you know, aspired to be a successful business owner. And now, I mean, it's not even a question that this business is going to be successful, even if
a pandemic happens and you have to shut down. I mean, if I can make it through that and be directly because of them, it is absolutely because of them. Obviously, you know, I'm a hard worker, blah, blah, blah, all that. And, you know, I was made to be an entrepreneur. However, having them as like the guiding light of this is what you need to do. And it's very straightforward. Doesn't mean it's easy, but it is very straightforward of what needs to be done. And I like that. I like having that step by step process.
And I love having the accountability because there's a lot of stuff that they have me do that I don't want to do. It's not fun, but it works. And that having that discipline to just do the things week after week, regardless if it's dull or boring or you don't want to do it.
Luke really pushes me to do those things, which I love. I mean, I hate it at the time, but I love it because I can see how it's affecting my business in a positive way. And, you know, I don't want to be just good. I want to be the best and I see them as an integral part of that. And I will not be the best if I don't have them with me. So I just, I love having them on my team and it just feels like
the best decision i ever made in my business and i know i'm still really small and things like that but there's a reason i reached out to them when i was small because i want to be big and i want to not grow and then collapse because i grew too quickly without the correct systems in place so
It's just, it's been amazing and I would suggest anybody who's willing to put in the work and do things that make you uncomfortable, uh, reach out to them. Um, but if you are not willing to change the way you are doing things, if you're not willing to implement a no-brainer, if you're not willing to ask for Google reviews, if you're not willing to write content, really, really boring content for your website, so the Google bots find you, um, then don't reach out, you need to be willing to put in the work as well.
and your coach will hold you accountable. I mean, which I love. Again, the tough love is really great. You know, looks like a stern father figure, but he's also nice, but also stern when he needs to be when I'm being lazy and not doing the things that I know I need to do because I don't want to do them. So that's just great. Worth every penny. I mean, I'd pay him a million dollars a month if I can, and maybe someday I'll be able to, but I would just say go for it. If it seems like a good fit, just go for it.
do what they say, even if you think it's stupid or ridiculous, just do what they say because it'll work. When they look at my business, people in my town, they think I'm lucky. They think I'm just, things just happen for me. And maybe I am lucky, but it has a lot to do with hard work and perseverance and working till you cry sometimes. That's just being an entrepreneur, which if you're a business owner, you understand that.
But it's having these systems in place of, you know, of course I'm going to be successful. It's an absolute because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I'm a success. And I can tell that they are just so excited every single week when I'm having all these wins and things like that. They're so excited for me.
So it's the best thing ever and I would suggest anybody to work with them. So sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there. Everything you guys have done for me and I am so excited to continue to work with you for years to come. Thanks so much for watching. What I've seen from Clay and his group at Thrive is they'll give you a simple system.
And it's the simple systems are the ones that people can wrap their brain around. They're the ones that people can work with on a day-to-day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is. And at times I'm like, why did not think about that? Workflow creation, systematic marketing and coaching has helped our church so much. You know, the workflow creation is what it really is is they're going to look and see every moving part of your church, of your ministry.
what needs to be done, and it's gonna go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board, where your entire team, your ministry can see exactly what you want them to do every day. And so they know this is the playbook, this is what we're doing. And then there's laser sharp accountability with a meeting afterwards, did it get done or not? I'll tell you, it's changed the way we execute,
as a church so fast, and it's produced really an excitement, because people they want to get done, if they know what they're supposed to do, a good person wants to get it done. It's been massive for our team. The systematic marketing has really been like this. In the past, we used to market and we would try something. I've done everything, billboards, you know, ads, mailers, internet, Facebook, but we would run something for so long, and then we wouldn't see that it was producing the results we want.
Instead of staying consistent, we would jump to another horse. Then we would jump to another horse. And what systematic marketing does is it makes you pick some things and stick with it. And then the coaching is massive.
And I think having a coach that looks and sees what you're doing and can come help you make small adjustments. I believe those small tweaks, once he gets everything set up, those small tweaks can make massive differences. And a great coach doesn't even have to play your sport, right? Doesn't even have to do what you do. A coach has an eye to see things that you can't see or to see it from a different angle. And just having that extra eye on what I do and just, hey, if you thought about this, it's making all the difference.
What Clay Clark and his team can provide for your church that you can't do in house and I can't do in house. What's been massive for me is that search engine optimization, how to get to the top of Google, taking care of transcribing
All of my sermons to drive me up the list on Google, stuff that I don't think about and I don't have time to do. I've got all these things I have to do as a pastor, right? I have sermons to preach. I have a staff to manage. I have a budget to take care of. I got sick folk to see about. I have a team that has to do that. You know how it is. You got to marry people. You got to marry people. We're never going to stay in a dark room with a keyboard optimizing our Google presence. And these guys do that kind of thing for
Also, if you're at a couple hundred member church, I remember how hard it was back in the day to take care of the website needs, to come up with graphic design. And these guys are available to you for sermon slides, getting that kind of stuff done where you can have a sharp looking presentation of the gospel. And it takes it off you, puts it on them at a very reasonable price.
I really believe Clay Clark and his team can help a church with limited resources in a big way. I know what it's like to be a church of limited resources. My wife and I, we walked into a town where we didn't know anybody. We had a Bible and we just had a few bucks in our pocket. When somebody introduced us to a couple of families, we started going there. So I know what it's like to be a church of two, and I know what it's like to be a church of 2,000 in two different campuses now, 1,000 a piece. And everywhere in between,
So I love churches at every level. I believe God wants them all to grow. And I think about the needs I had back in the day, the lack of direction I had. And I was working 80 hours a week all the time. But a lot of times I was a shotgun instead of a rifle. I think when you start, you can really hone in with the right coaching. You can get a lot of your different needs met in one place.
instead of having somebody on marketing, and somebody on showing you how to do systems, and somebody on graphic design. Thrive can do a lot of that for you at a very reasonable cost. I think it's a great place to invest in the life of your ministry. I'm telling you, I think you can get the results you want with the coaching here faster than any other way. Plate Lark is here somewhere. Where's my buddy, Play? Play is the greatest.
I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing. Okay, Aaron Antis on March 6th and 7th. March 6th and 7th. Guess who's coming to Tulsa, Russell? Oh, Santa Claus? No, no, that's March. March 6th and 7th. You're going to be joined by Robert Kiyosaki. Robert.
key assess selling author of rich dad poor dad possibly the best selling or one of the best selling business authors of all time and he's going to be joined with eric trump will be joined by eric trump to get eric trump and robert kiyosaki in the same place in the same place erin why should everybody show up to hear robert kiyosaki well you get billions of dollars of
business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.
Now, since you won't brag on yourself, I will. You've sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you. Rich dad, poor dude. Rich dad, poor dude. The author, the best selling author of Rich dad, poor dad, Robert Kiyosaki, the guy that kickstarted your career. Yeah. He's going to be here. He's going to be here. I'm pumped.
Now, Eric Trump, people don't know this, but the Trump Organization has thousands of employees. There's not 50 employees. The Trump Organization, again, most people don't know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of the United States and sued to be the 47th president of the United States,
He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. It's Eric Trump is here to talk about.
time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages
billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He's been the man behind it. So you're talking we're into nine going into 10 years of him running it. And we get to tap into that knowledge. That's going to be amazing.
Now, think about this for a second. Would you buy a ticket just to see a Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we're also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker, he's been on Joe Rogan multiple times. He's going to be joining us.
So you've got Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here at The Thrivetime Show. If you want to get a VIP ticket, you can absolutely do it. It's $500 for a VIP ticket. We've always done it that way. Now, if you want to take a general mission ticket, it's $250 or whatever price you want to pay. And the reason why I do that
And the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it's like to be the tight spot. So if you want to attend, it's $250 or whatever price you want to pay. That's how I do it. And it's $500 for a VIP ticket. Now, we only have limited seating here with them. The most people we've ever had in this building was for the Jim Brewer presentation. Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here, 419 people.
And I thought to myself, there's no more room. I felt kind of bad that a couple of people had VIP seats in the men's restroom. No, I'm just kidding. So I thought, you know what, we should probably add on. So we're adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters. But we're actually building right now, we're adding on to the facility to make room to accommodate another 30 attendees or more. So again,
If you want to get tickets for this event, all you have to do is go to ThriveTimeShow.com. Go to ThriveTimeShow.com. When you go to ThriveTimeShow.com, you'll go there, you'll request a ticket, boom. Or if you want a text to me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It's my cell phone number. My personal cell phone number will keep that...
private between you, between you, me, everybody. We'll keep that private in anybody. Don't share that with anybody except for everybody. That's my private cell phone number. It's 918-851-0102-918-851-0102. I know we have a lot of Spanish speaking people that attend these conferences and to be bi-lingually sensitive. My cell phone number is 918-851-0102. That is not actually bilingual. That's just saying quan for a one. It's not the same thing.
I think you're attacking me. Now, let's talk about this. Now, what kind of stuff will you learn at the Thrivetime Show Workshop? So Aaron, you've been to many of these over the past seven, eight years. So let's talk about it. I'll tee up the thing and then you tell me what you're going to learn here. Okay. You're going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?
Oh yeah, we're going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It's like, how do I actually make people know what my business is and make it a household name? You're going to learn some intricacies of how you can do that.
You're going to learn sales. So many people struggle to sell something. This just in your business will go to hell if you can't sell. So we're going to teach you sales. We're going to teach you search engine optimization at a come up top in the search engine results. We're going to teach you how to manage how to manage people. Aaron, you have managed to no exaggeration hundreds of people throughout your career and thousands of contractors and most people struggle with managing people.
Why does everybody have to learn how to manage people? Well, because first of all, people either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But
If you have the right systems, you have the right processes, and you're really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they're teachable, they're driven, all of those things, then you can get those people all pulling in the same direction.
So we're going to teach you branding, marketing, sales, search engine, optimization. We're going to teach you accounting. We're going to teach you personal finance, how to manage your finance. We're going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you're not organized? How do you do organization? How do you build an org chart?
Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now, let me tell you how the format is set up here to get books. This is a two-day interactive 15. Think about this, folks. It's two days. Each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days to two-day interactive workshop. The way we do it is we do a 30-minute teaching session
And then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it's the best part about the workshops because here's what happens. I've been to lots of these things over the years. I've paid many thousands of dollars to go to them.
And you go in there and they talk in vague generalities and they're constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don't you leave not getting your very specific questions answered about your business or your employees or what you're doing on your marketing. But what's awesome about this is we literally answer every single question that any person asks. And it's very specific to what your business is.
And what we do is we we allow you as the attendee to write your questions on the whiteboard. Yeah. And then we literally as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you're stretching, this is a true story. When you get up and stretch, you'll be greeted by mariachis. There's going to probably be alpaca here, a llamas, helicopter rides, a coffee bar, a snow cone. I mean, it's just you had a crocodile one time. That was pretty interesting.
You know, I should write that down. Sorry for that one guy. We lost the crocodile. We duct tape this. It's face. Right? We duct tape. No, this is a baby crocodile. Yeah, duct tape around the mouse. It didn't bite anybody, but it was really cool. He passed on that thing around.