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    • Burrows Furniture and Blunile prioritize customer needsBurrows Furniture offers easy assembly, custom colors, and fast free shipping. Blunile lets customers design custom rings online and delivers them. Mint Mobile cuts unlimited plan price to $15/month. Scotland's 'made to be measured' campaign raises awareness about alcohol units.

      Burrows Furniture and Blunile prioritize their customers' needs and preferences. Burrows Furniture offers easy assembly, requested colors, and durable modular seating with fast free shipping. Meanwhile, Blunile allows customers to design custom rings online and have them delivered to their door. Additionally, Mint Mobile is cutting its unlimited plan price from $30 to $15 per month. In Scotland, there's a campaign to raise awareness about alcohol units through the "made to be measured" campaign. Blair Jenkins, former chief executive of the Scottish independence referendum campaign in 2014, shared his experience of joining the campaign after being approached by the SNP. Despite starting from a disadvantageous position, Jenkins felt there was a lot of enthusiasm and optimism from the Yes side.

    • Scottish independence referendum campaign's conversational approachBy focusing on engaging people in conversations about independence, the Scottish campaign team believed they could persuade undecided voters and secure a majority.

      The Scottish independence referendum campaign was seen as a significant moment for supporters of independence, despite starting from a disadvantaged position. The campaign strategy focused on engaging people in conversations about independence, with the goal of persuading undecided voters. The team believed that if every supporter could convince one other person to vote yes, they would secure a majority. This conversational approach proved effective, as people began sharing their successes in persuading others. Skepticism from some journalists was initially high, but as the referendum approached and it became clear that the campaign was gaining momentum, those same journalists deleted their earlier dismissive comments. The team drew inspiration from successful campaigns, but recognized that many elements of their campaign were new and unique to the Scottish context.

    • Shifting the language of political campaigns to feel non-political and conversationalTo create a successful campaign, especially for contentious issues, make it feel non-political, conversational, and community-based. Use social media to share content and validate local activities.

      The key to a successful campaign, especially for a contentious issue like independence, is to make it feel non-political and conversational. This means shifting the terminology away from party political language and focusing on volunteers instead of activists. The campaign should aim to tie together online and offline conversations, using social media to share content and validate local activities. This community-based, conversational approach was crucial in the Scottish independence referendum a decade ago, and it remains relevant today as technology continues to facilitate ongoing conversations about politics. The success of this approach can be seen in the pervasive presence of the campaign in everyday life, with people talking about it in their communities and online.

    • A unique, inclusive campaign for Scottish independenceThe 2012-2014 Scottish independence campaign was marked by public enthusiasm, high-quality debates, and a focus on inclusivity, distinguishing it from traditional party politics.

      The Scottish independence referendum campaign in 2012-2014 was marked by an unprecedented level of engagement and enthusiasm from the public, with high-quality debates and talent spotting occurring on both sides. The campaign was unique in being a cross-party, all-parties, no-parties effort, and while there were tensions between the campaign and political parties, especially the SNP and its prominent figures, the goal was to ensure that Everyone's Scotland (ES) couldn't be seen as just another name for the SNP. The level of activity and media coverage increased significantly as the campaign progressed, creating a sense of excitement and anticipation that felt like the final stages of a general election campaign. The speaker, who had experience working in media with Scottish politicians, emphasized the importance of maintaining a balance between working closely with the SNP while keeping ES as an inclusive, big-tent campaign for all those who wanted democratic independence.

    • Balancing Broadcast Neutrality and SNP Campaign RoleDuring a Scottish independence referendum campaign, a broadcaster faced challenges in maintaining neutrality while involved in the campaign without a political background. Maintaining neutrality is crucial in broadcast journalism, even when personally involved in a political process.

      During Blair Jenkins' involvement in the Scottish independence referendum campaign, he faced challenges in balancing his neutral role as a broadcaster with the perception of being an outsider to the SNP. He was aware of the sensitivity of being appointed to a significant role in the campaign without a political background or history of involvement in the movement. Jenkins compared the situation to a football team bringing in an outsider to take penalties during a crucial match. Despite this, he emphasized the importance of maintaining neutrality in broadcast journalism and keeping political views private. The balance was tricky, as some within the SNP resented his independence from the party, while others wanted him to distance himself further. Ultimately, Jenkins understood the need to respect the democratic process and the legitimacy of the elected representatives within the SNP.

    • Impact of Independent Political Parties on Future Scottish Independence ReferendumCloser collaboration between Scottish political parties crucial for broad, inclusive campaigns. Scotland should have more control over domestic affairs and taxation, but maintain UK resource pooling and sharing. No major derailing events during Brexit referendum, some perceived negatives turned out to be positives.

      The increasing number of independent political parties in Scotland, such as the Scottish Greens and Alba, can have both positive and negative impacts on potential future independence referendum campaigns. A closer working relationship between these parties is crucial for a broad and inclusive campaign. It's essential to consider the long-term implications of power sharing and resource allocation between the UK and Scotland, recognizing that the UK has changed forever. The Scottish Parliament should have more control over domestic affairs and taxation, but it's important to maintain the UK's resource pooling and sharing. The speaker also emphasized that there were no major derailing events during the Brexit referendum campaign, and some perceived negatives actually turned out to be positives.

    • Opposition's reluctance to rule out currency union damaging for pro-independence sideDuring the Scottish independence referendum, the opposition's hesitance to reject a currency union harmed the pro-independence campaign. The first poll showing a Yes lead came late, prompting the Prime Minister to warn of the irreversible consequences of a Yes vote, while the No side promised major devolution.

      During the Scottish independence referendum campaign in 2014, the opposition parties' reluctance to rule out a currency union was seen as damaging by the pro-independence side. The first poll showing Yes ahead of No came out 10 days before the referendum, surprising many on the opposing side. The speaker, as Prime Minister, believed it was too late for credible offers of enhanced devolution and used the occasion to outline the potential consequences of a Yes vote, emphasizing the irreversible nature of the split from the UK. The No vote, on the other hand, was presented as an opportunity for major devolution with additional powers for the Scottish parliament. Ultimately, Scotland was not ready for a Yes vote in 2014.

    • Scottish independence referendum: A close call with unexpected promisesHistorical trends and last-minute promises influenced the 2014 Scottish independence referendum results, with leaders uncertain and voters undecided.

      The 2014 Scottish independence referendum results were a close call, with polling data and on-the-ground feedback indicating a shift towards the yes campaign, but a historical trend of a late swing towards the status quo kept everyone on edge. The vow made by David Cameron, Ed Miliband, and Nick Clegg in response to Scotland's vote for independence is now seen as a humorous moment in political history, with the leaders seemingly unsure of their next steps. During the campaign, the yes campaign team, including Blair McDougall, felt positive about their progress, with support from leading party members and encouraging feedback from doorstep canvassing. However, they remained cautious due to the historical trend and the influx of undecided voters reporting they were still deciding, which may have skewed their data. The vow, a promise to grant more powers to Scotland if they voted to reject independence, was a last-minute attempt to sway voters and is now remembered as a surreal moment in politics.

    • Scottish independence referendum campaign: A significant democratic momentThe 2014 Scottish independence referendum campaign was a challenging yet rewarding experience that underscored the importance of democratic participation and the potential impact of grassroots movements.

      The 2014 Scottish independence referendum campaign was a significant democratic moment in Scotland's history, marked by an extraordinary level of engagement and a deep sense of responsibility among those involved. While some voters struggled with their decision, the campaign was successful in achieving most of its desired tone and content, and the grassroots movement grew exponentially. For those involved, including former BBC journalist Blair Jenkins who led the Yes Scotland campaign, it was a challenging yet rewarding experience, despite the immense pressure and long hours required. Overall, the referendum campaign underscored the importance of democratic participation and the potential impact of grassroots movements.

    • Scotland's independence campaign: A rewarding experience despite challengesThe Scotland campaign's success was significant, with new voices and veterans' involvement crucial for future movements.

      The campaign for Scottish independence during the referendum was a challenging yet rewarding experience for the speaker, despite the stress and pressure involved. The Scotland campaign was considered more effective by a significant majority of voters, even among those who ultimately voted against Scottish independence. If the campaigners and leaders from that time were not involved, new people and all-party/no-party campaigns would be necessary for a successful Scottish independence movement in the future. The speaker believes it's essential for new voices to emerge and for veterans to make way for them. The idea of Scottish independence has been a constant presence throughout the speaker's adult life.

    • Scottish Independence: A Better Way of LifeExpects a second Scottish independence referendum within 10 years, uncertain current leadership, UK political landscape may impact outcome, insights from 2014 referendum campaign, interview with Better Together leader tomorrow

      The drive for Scottish independence comes from the belief that it will create a better way of life for the people of Scotland, encompassing aspects of health, well-being, community, and societal structure. The speaker, Blair Jenkins, expects a second referendum within the next 10 years and hopes to be part of it. However, the current leadership's ability to achieve independence is uncertain, and new figures may emerge as Scottish and British politics continue to evolve rapidly. The outcome of the UK's political landscape, particularly with the potential prime ministership of Keir Starmer, could significantly impact Scotland's independence movement. Jenkins shares his insights from the 2014 referendum campaign, and tomorrow's feed will feature an interview with the leader of the Better Together campaign, Blair MacDougall.

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