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"I Feel Guilty Asking For More Money. Am I Wrong? Coach Me!" with Claire Wasserman

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January 29, 2025

TLDR: Claire Wasserman, founder of Ladies Get Paid, coaches a caller (Danielle) struggling to charge her worth due to helping others. Claire shares a new framework for understanding pricing in a way that benefits clients, and offers advice on valuing work.

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In this episode of Money Rehab, Claire Wasserman, founder of Ladies Get Paid, dives into an empowering coaching call designed to help a listener, whom we’ll call Danielle, confront her guilt surrounding charging what she’s truly worth. This session is not just about money; it’s about self-worth, boundaries, and the intersection of personal values with financial success.

Key Themes Explored

Understanding Money Guilt

  • Background of Guilt: Danielle shares her turbulent journey with money, having risen from receiving food stamps to making over six figures as a creative director before becoming an entrepreneur. Despite her financial success, guilt accompanies her as she contemplates pricing her services fairly, especially since she aims to help underprivileged clients.
  • Service vs. Ego: The episode highlights how societal norms often associate higher income with egotism and selfishness. Through coaching, Claire helps Danielle see that making money doesn't mean taking from others; instead, it can empower her to provide more help.

Mindset Shift

  • Many Truths Exist: Claire emphasizes that it’s possible to prioritize helping clients without sacrificing financial wellbeing. The key is reframing how one views money: as a tool that enables greater impact rather than a zero-sum game.
  • Burnout Awareness: Danielle identifies a pattern of burnout despite her income levels, leading to discussions about the unsustainable nature of working purely for financial gain without considering personal well-being or alignment.

Practical Applications

Finding Product-Market Fit

  • Identifying Solutions: Claire prompts Danielle to consider the problem she solves and for whom. For entrepreneurs, grasping product-market fit is essential to charge appropriately for services.
  • Market Research: Danielle’s discomfort with declaring her rates reflects a common struggle. Claire encourages gathering insights on pricing norms within her industry to establish a fair and sustainable rate.

Earning Without Guilt

  • Value of Investment: Claire emphasizes that when clients pay for services, they are investing in themselves—not just in the service provider. This perspective shift can alleviate feelings of guilt about charging clients who may be facing financial challenges.
  • Philanthropic Pricing Models: Danielle is encouraged to think about how her business can include accessible pricing options, akin to a one-for-one model where her success facilitates assistance for those who can’t afford her full rates.

Building a Pipeline for Success

  • Strategic Self-Promotion: Claire stresses the need for Danielle to put herself out there strategically. This involves creating a robust pipeline of potential clients through free content or networking, which can ultimately convert to paid services.
  • Balancing Authenticity: The challenge of being genuine while promoting oneself is discussed. Claire shares that vulnerability can resonate with audiences and strengthen connections, leading to greater acceptance of one’s offerings.

Conclusion

In this episode, Claire Wasserman provides insightful guidance on embracing worth and reframing the conversation around money. By encouraging Danielle to adopt a mindset that incorporates self-worth alongside financial success, she lays the groundwork for not only personal growth but also the potential for broader financial empowerment in her community.

The key takeaway from this coaching session is that charging fair rates allows both the service provider and clients to thrive—a true win-win in the world of service-oriented professions. This episode serves as a reminder that financial success can coexist with a commitment to helping others, and that one’s value is not contingent on how much they give away.

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