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    How I Built A $400 Million Company With Joe Rogan! (Incredible Story) Aubrey Marcus

    enApril 27, 2023
    What significant influence did Aubrey Marcus's parents have on him?
    How did Marcus's grandmother impact his desire for knowledge?
    What was the pivotal moment in Marcus's journey of self-discovery?
    What challenges did Marcus and Whitney face in their polyamorous relationship?
    How did Aubrey Marcus aim to break the cycle of negative behaviors?

    Podcast Summary

    • A Journey Shaped by Influential Figures and Life-Changing MomentsAubrey Marcus's journey from a young age, guided by parents and a grandmother, led him to explore consciousness and contribute to the betterment of others.

      Aubrey Marcus's journey to becoming the person he is today was shaped by a series of significant events, starting with his birth and the influence of his parents. Growing up with a professional tennis player mother and a pioneering commodities trader father, Aubrey was exposed to models of greatness and a drive to push his own limits. He also had two additional parents who added to his upbringing and provided valuable perspectives. However, it was his grandmother who instilled in him a thirst for knowledge and learning about the world. The pivotal moment came when he had his first psychedelic medicine journey, which ignited a desire to explore the inner aspects of consciousness and share his findings with the world. Despite initially seeking personal success and impact, Aubrey's mission has evolved to focus on contributing to the greater good of all.

    • Empowering Individuals to Create a Holistic and Conscious SocietyRecognize your potential, shift your mindset from victimhood to sovereignty, embrace self-love, build strong connections, reshape the narrative, and foster connection, empowerment, and fearlessness for a better world.

      Individuals have the power to make a positive impact on the world by first recognizing their own potential and then shifting their mindset from victimhood to sovereignty. By understanding the influence of beliefs and the power of self-love, one can overcome challenges and become stronger. Additionally, it is crucial to reimagine and embrace the concept of community. Building strong connections with others and sharing resources can lead to a more holistic and conscious society. Beyond individual tribes, there is a need to consider the collective well-being of mankind. This involves using our voices, influence, ideas, and stories to reshape the narrative and create a culture of unity rather than divisiveness. By being aware of manipulative tactics and seeking a different story, we can foster connection, empowerment, and fearlessness.

    • Building a Brighter Future TogetherOvercoming fear and fostering communication and understanding can lead to positive change. Our relationship with God and personal experiences shape our beliefs, which should be approached with a cosmic perspective. Diversity in parental figures helps shape our understanding of manhood.

      We need to overcome collective fear and come together as one people for the future of our planet. Instead of relying on top-down control, we must communicate, understand, and make a real difference from the ground up. Living a new story of love, laughter, and passion can inspire others to join in and create a vibrant and attractive narrative. Our relationship with God, seen as the source of intimacy and love, is important for the trajectory of our souls and should be approached with a cosmic perspective. We must align our beliefs, clarifying them through experience and shared understanding, rather than blind obedience. Personal experiences and diverse parental figures contribute to our understanding of manhood, combining qualities like intellect, physicality, eloquence, and nurturing.

    • Breaking the Cycle: Unlearning Negative Behaviors and Creating a Fresh LegacyOur upbringing and the lessons we learn from our parents can shape who we become as adults. It is important to recognize and unlearn harmful behaviors in order to break the cycle and create a positive legacy for future generations.

      Our upbringing and the lessons we learn from our parents can shape who we become as adults. Aubrey Marcus reflects on his own journey of unlearning negative behaviors he inherited from his father, such as worry and fits of rage. He shares a pivotal moment when his anger hurt someone he cared about, making him vow never to repeat that pattern again. Marcus recognizes that this lineage transmission of harmful traits started with his own grandfather and applauds his father for breaking the cycle. Now, Marcus aims to create a fresh legacy for his future child, one rooted in love, support, and the empowerment to overcome challenges.

    • The Power of Seeking Approval: How it Impacts Our Self-Worth and RelationshipsSeek validation from within and be authentic, as true self-worth comes from within ourselves, not from seeking approval from others.

      Seeking approval from others can have deep-rooted effects on our self-worth and relationships. Aubrey Marcus shares his personal experience of constantly seeking validation from his father, causing him to believe that his worth was tied to his performance. This need for approval extended to other people in his life, making him feel anxious and constantly overthinking his actions and words. However, through self-awareness and therapy, Aubrey has started to break free from this pattern and understand that his self-worth should not be dependent on the opinions of others. He emphasizes the importance of being present and authentic, as constantly worrying about how others perceive us can be mentally exhausting. Ultimately, the key takeaway is that true validation comes from within ourselves, not from seeking approval from external sources.

    • Exploring Psychedelic Medicine and Psychological Technologies for Inner TransformationLooking within and exploring various forms of psychedelic medicine and psychological technologies can lead to personal growth, self-realization, and the ability to make a positive impact on others.

      Psychedelic medicine can take various forms beyond taking substances. Breathwork, for example, can be as psychedelic and transformative as traditional plant medicines. Through deep breathing, individuals can induce endogenous levels of DMT, the active psychedelic compound found in certain plants. There are different psychological technologies, such as sensory deprivation tanks and sweat lodges, that can also provide similar experiences. The conversation highlights the importance of looking within and exploring one's inner cosmos to gain a deeper understanding of the self and the larger universe. While the guest initially sought external success and approval, he eventually realized the limitlessness and undying source of his true self. He acknowledges that although he pursued success outwardly, it was through these experiences that he was able to achieve personal growth and now has the resources to make a positive impact on others.

    • The Journey to Success: Luck, Growth, and Strategic RisksSuccess is a result of perseverance, personal growth, and seizing the right opportunities at the right time. Stay aligned with your authentic self, be prepared for success, and don't be afraid to take strategic risks.

      Sometimes success requires a combination of luck, personal growth, and taking strategic risks. Aubrey Marcus shares his experience of initially facing failures and doubting his own ability to succeed. However, he eventually found success when certain factors aligned. He emphasizes the importance of being ready to handle success and being aligned with one's authentic self. Aubrey also highlights the significance of taking risks and seizing opportunities. In his case, he made a strategic move to advertise on Joe Rogan's podcast, which led to a meeting that ultimately shaped his future endeavors. This conversation teaches us that success often requires a combination of perseverance, personal growth, and seizing the right opportunities at the right time.

    • The Power of Partnerships and Perseverance: How Aubrey Marcus and Joe Rogan's Collaboration Led to a Multi-Million Dollar Supplement Success StoryStrategic partnerships, leveraging knowledge and expertise, and perseverance are vital ingredients for entrepreneurial success, as demonstrated by Aubrey Marcus and Joe Rogan's journey with Alpha BRAIN.

      Aubrey Marcus and Joe Rogan's partnership, combined with Aubrey's knowledge of nutraceuticals and marketing, led to the successful launch of their supplement Alpha BRAIN. Despite initial struggles and a failed business, they were able to sell out of their product in just 12 hours and experience rapid growth, eventually reaching annual revenues of millions of dollars. Their success allowed them to sell the company to Unilever, resulting in a significant exit and financial abundance for Aubrey and those close to him. This highlights the importance of strategic partnerships, leveraging expertise, and perseverance in achieving entrepreneurial success.

    • The importance of a clear vision, acknowledging challenges, and going all-in on pursuing dreams.Success comes from seeing the potential and challenges realistically, putting in all your energy, and persevering through adversity.

      Having a clear vision and realistic understanding of the challenges is crucial for pursuing a dream successfully. Aubrey Marcus emphasizes the importance of seeing the potential for success and acknowledging the difficulties of the journey. By seeing the path realistically, entrepreneurs can identify the competition, market challenges, and ways to elevate above them. However, simply having a vision is not enough. It is necessary to push all your energy and resources into making it happen, going all-in and staying focused. Not every idea will work out, and it is important to accurately assess the feasibility of the venture. By learning from past mistakes and gaining a deep understanding of the field, individuals can overcome obstacles and achieve their goals. So, the key takeaway is to see it realistically, go all-in, and persevere through adversity.

    • Overcoming adversity in business: lessons from Aubrey MarcusOpen communication, strong values, and a competitive mindset are essential for entrepreneurs to navigate challenges and achieve success.

      Facing adversity and unexpected challenges is inevitable in any business venture. Aubrey Marcus shared his own experiences of dealing with a security breach and a financial crisis, highlighting the importance of authenticity and transparency in such situations. He chose to openly communicate with customers about the security breach, which actually strengthened their trust in his company. Moreover, Marcus emphasized the significance of having a strong value structure and guiding principles when confronted with difficulties. He encouraged entrepreneurs to see the competitive landscape not as a deterrent, but as an opportunity for improvement and evolution. By striving to be a little bit better than the competition and having the right pieces of the puzzle in place, entrepreneurs can overcome challenges and succeed.

    • The Importance of Honesty and Trust in Business RelationshipsBuilding strong relationships based on honesty and trust is crucial for business success. Transparency and open communication can help overcome financial challenges and gain support, while a lack of trust can have damaging consequences.

      Building strong relationships based on honesty and good faith can be crucial for business success. The speaker attributes their survival in a tough situation to the trust they had established with their partners and suppliers. By being transparent about their financial challenges and requesting extended payment terms, they were able to gain support and continue operating. On the other hand, the conversation also highlights the damaging consequences of a CFO's mistake and lack of trust. Additionally, the conversation reveals the speaker's shift in priorities, as they express a desire to be a visionary founder rather than a CEO. They emphasize the importance of working with competent operators and using accumulated resources to pursue important projects that benefit society. Despite moving in different directions, the speaker remains involved in various ventures, including podcasts, books, media, and documentaries.

    • Exploring Love and Relationships: Unpacking Attachment Styles and Seeking AlignmentSelf-awareness and finding a supportive partner are crucial for personal growth and successful relationships. Honesty and ethical behavior are essential to maintain trust and avoid hurtful actions.

      Love and relationships are shaped by our past experiences and learned models. Aubrey Marcus reflects on his own journey with love and how he had to unpack and challenge his attachment style. He had a unique experience with a former partner, exploring non-monogamy as a way to satisfy his desires and avoid cheating. However, he ultimately realized that it wasn't the right fit for him and sought a partner who aligned with his goals and ambitions. It highlights the importance of self-awareness and finding a partner who supports and complements one's personal growth and aspirations. It also emphasizes the importance of honesty and ethical behavior in relationships, avoiding manipulation and infidelity.

    • Navigating the Challenges of Open Relationships and PolyamoryOpen relationships and polyamory require open communication, self-reflection, and growth. Trying to compete or emulate others will not lead to true fulfillment and can undermine the foundation of love and connection.

      Open relationships and polyamory come with their fair share of challenges and emotions. Aubrey Marcus and his partner Whitney explored polyamory with the understanding that they could see other people while still being each other's primary partners. However, they soon realized that jealousy and feelings of inadequacy can arise, even if they intellectually agreed to the arrangement. Aubrey learned that trying to compete with his partner's other lovers by emulating their strengths only made him less attractive and proved to be a shallow approach to love. Throughout their eight-year journey, they faced various difficulties and had to redefine their boundaries. Ultimately, this conversation highlights the complexities and personal growth involved in navigating non-monogamous relationships.

    • Exploring the challenges and potential of polyamory: a journey of growth and openness in a society yet to fully embrace it.Honesty and open communication are essential in polyamorous relationships but societal support and understanding are vital for long-term success.

      Polyamory is a complex journey of growth and transformation, but it is challenging to make it work long term due to cultural and societal limitations. Aubrey Marcus shares his experiences with polyamory, highlighting both the beauty and the difficulties that come with multiple partners. He emphasizes the importance of honesty and open communication in these relationships. However, he admits that jealousy and the innate genetic impulse to reproduce can create obstacles in maintaining a polyamorous lifestyle. Aubrey suggests that for polyamory to succeed, society needs to evolve and create a culture that supports and understands this relationship style. Ultimately, the key to making it work may lie in building a strong sense of community and tribe that prioritizes the collective well-being over individual genetic concerns.

    • Building Strong Relationships: Navigating Ego and Comparison in Polyamorous DynamicsOvercoming jealousy and comparison in polyamory requires self-awareness, facing challenges together, and utilizing tools like plant medicine to deepen connections and maintain individuality.

      Building a strong tribe and understanding the dynamics of human relationships is crucial for personal growth and success. The concept of ego and comparison plays a significant role in how we perceive ourselves and our connections with others. In a polyamorous dynamic, jealousy and comparison can hinder the growth of relationships. However, by observing our ego from a witness perspective and practicing self-awareness, we can escape the trappings of comparison. True love and deep connection require a willingness to go deep together, facing challenges head-on, and utilizing tools like plant medicine to navigate difficult situations. By continuously working on intimacy and connection, relationships can thrive without compromising on individuality.

    • Timing, personal growth, and emotional control: The keys to successful relationships.In order to establish and maintain strong relationships, it is important to be emotionally prepared, understand one's impact on others, and develop effective conflict resolution strategies.

      Timing and personal growth are essential factors in establishing strong relationships. Aubrey Marcus emphasizes the importance of being ready to receive someone who can deeply impact your heart. He highlights the significance of experiencing oneself and seeing that reflection in the hearts of loved ones. This process allows one to understand their own impact on others and vice versa. Additionally, the conversation touches upon the need for emotional control and conflict resolution in relationships. The discussion suggests that awareness of triggers and the development of strategies can help manage emotions effectively during conflicts. The use of techniques like specific positions or magic words can create a safe space for open and honest communication. Overall, the key takeaway is that personal growth, timing, and emotional control are crucial for building and maintaining successful relationships.

    • The Importance of Constant Work, Communication, and Conflict Resolution in RelationshipsTaking radical ownership, apologizing when necessary, and addressing personal flaws are essential for preventing resentment and maintaining a strong and resilient bond between partners.

      Constant work, communication, and conflict resolution are essential for maintaining a healthy relationship. The accumulation of resentment and contempt can gradually erode the love between partners. By taking radical ownership of their actions and apologizing when necessary, couples can prevent the buildup of unaddressed issues. It requires a continuous effort to confront personal flaws, egos, and thoughts that may hinder the relationship. The willingness to learn, evolve, and be better in understanding each other is crucial. The use of plant medicine, as mentioned by Aubrey Marcus, can serve as a tool for self-reflection and accountability. Ultimately, by embracing constant work and maintaining open communication, couples can build a strong and resilient bond.

    • Owning our faults and mistakes leads to personal growth and strong relationships.Acknowledging and learning from our mistakes shows humility and strength, allowing us to become better individuals and improve our reactions and communication.

      Owning our faults and mistakes, and being honest and real about them, is a crucial part of personal growth and relationship building. By acknowledging when we have reacted badly or made mistakes, we can take responsibility for our actions, apologize, and learn from those experiences. It doesn't make us less than, but rather shows humility and strength. It's an evolving process that allows us to become better individuals. As we go through this evolutionary process, we may find that over time, the duration between recognizing our faults and taking action to apologize and make amends shortens. Through self-reflection and accountability, we can become more aware of our behaviors and gradually improve our reactions and communication.

    • The Power of Communication and Vulnerability in Resolving ConflictsOpenly discussing feelings, acknowledging mistakes, and embracing vulnerability can help resolve conflicts, deepen understanding, and promote personal growth in relationships.

      Effective communication, vulnerability, and self-reflection are key components of resolving conflicts and improving relationships. In this exchange, Aubrey Marcus and his partner went through a conflict that escalated due to misunderstandings and unexpressed emotions. However, they were able to resolve it by openly discussing their feelings, acknowledging their mistakes, and finding a way to move forward. They recognized the importance of vulnerability in addressing conflicts, and through this process, they deepened their understanding of each other and found humor in their dramatic reactions. Additionally, Aubrey reflected on an area of personal growth related to his reliance on stimulants and recognized the need to address it for his overall well-being. By embracing open communication and vulnerability, individuals can navigate conflicts and evolve in their relationships.

    • The Importance of Mindset Shift and Holistic Change for Personal Growth and Well-beingPrioritizing overall well-being involves breaking free from dependency, embracing a new mindset, and taking proactive steps towards personal growth for a healthier and more fulfilling life.

      Aubrey Marcus acknowledges the detrimental effects of relying on sleep medication and the need to make a mindset shift to prioritize his overall well-being. He realizes that he needs to give himself the space and time to reset his neurochemistry and break free from the cycle of dependency. Marcus understands the importance of holistic change and embracing a new mindset that values his long-term health and fulfilling his obligations to the world. He recognizes the significance of awareness and how it is the first step towards addressing personal struggles. Additionally, the conversation highlights Marcus' work with Fit For Service, which focuses on healing and transforming through community and the utilization of various practices, such as shamanic breathwork and communication techniques. Overall, the key takeaway emphasizes the importance of personal growth and taking proactive steps towards a healthier and more fulfilling life.

    • Creating Lifelong Friendships and Healing Through Shared Experiences in the Fit For Service CommunityThe Fit For Service community fosters personal growth and deep connections by encouraging individuals to confront their dark sides and find support, illumination, and forgiveness in a nurturing environment.

      Experiencing deep bonds and going through difficult experiences together can lead to healing, growth, and lifelong friendships. The Fit For Service community, through events and exercises such as eye gazing and breathwork, creates an environment where individuals willingly expose themselves to their own darkness in order to find support and illumination. This process of going into the darkness to find the light is a beautiful and inspiring journey that brings people from different backgrounds together. Although the previous donation model was unsustainable, the passion and love for what they do remain strong. This community also invites other master coaches and inspiring individuals to contribute and share their wisdom, creating a little Jedi school where everyone evolves emotionally, mentally, and physically. Forgiveness is also highlighted as a spectrum, and achieving true forgiveness involves reaching a state of love without holding onto grievances.

    • The Process of Forgiveness: Finding Benefits and Dealing with Unresolved IssuesForgiveness takes time and understanding. Recognizing the benefits of past experiences can aid in the process. While forgiveness may not be achieved in all areas, vulnerability and personal transformation are vital for progression.

      Forgiveness is a process that takes time and understanding. Aubrey Marcus explains how he has been able to find forgiveness in his own life by recognizing the benefits that certain experiences have brought him. However, there are still areas where forgiveness has not been fully achieved, such as the construct of empire and its control over society. Aubrey acknowledges the pain, suffering, and fear caused by this force, but also believes that it is necessary for the formation of a united fellowship. He expresses hope that as the Allies come together and create a network of support, forgiveness towards empire will eventually be possible. Overall, the conversation highlights the importance of vulnerability, honesty, and personal transformation in finding a roadmap for progression and inspiring others on their own journeys.

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