Logo
    Search

    HIBT Lab! Landed: Alex Lofton

    enMay 11, 2023

    Podcast Summary

    • Landed: Helping Essential Workers Secure HomesLanded provides down payment assistance to essential workers in exchange for a stake in the home's equity, addressing wealth inequality and allowing workers to achieve homeownership in expensive cities.

      Landed, a company launched by Alex Lofton and two friends, helps essential workers purchase homes by providing the cash for the down payment in exchange for an equity stake in the home that enables investors to get a share of the appreciation. Landed has helped over a thousand workers purchase homes in 30 states across the U.S. The company addresses the issue of essential workers being unable to afford homes in the cities where they work, especially for people who do not have intergenerational wealth or are not white. Wealth inequality is highlighted by Alex’s personal experience with his parents struggling to make ends meet until his grandmother transferred her home to them, creating a game changer in intergenerational wealth.

    • Lessons learned from working on the Obama CampaignClear values, empowering others, inclusivity, and a shared vision are critical elements for organizational success.

      Working on the Obama campaign taught Alex Lofton the power of clear values within an organization, empowering people, and enrolling others in a shared vision. He learned to value respect and inclusion, honoring people's talents and resources to achieve greater outcomes. Lofton's passion for enrolling people and telling a compelling story stems from his experiences working on the campaign. The diverse mix of professionals coming together for a shared purpose also inspired him. These experiences influenced his current work and the values he applies in his work today. The Obama campaign grounded him in the idea that a clear set of values can guide an organization's success.

    • Diversification: A Key to Building Wealth for AllLanded co-founder Alex Lofton realized that diversification is a powerful tool to build wealth, but it's not a common concept among his social circles. He co-founded Landed to democratize access to financial tools and help people buy homes with down payment assistance.

      Alex Lofton, co-founder of Landed, was struck by the fact that the concept of diversification and the power of diversifying is key to how rich people stay rich but no one in his social circles thought that way. This led him to think about democratizing access to tools that enable people to build wealth. He wanted to bring the tools of high finance and the tools of the wealthy to more people so that they can diversify their wealth to prepare for the future. This is what motivated him to co-found Landed and help people buy homes by partnering with local school districts to provide down payment assistance.

    • using technology to democratize real estate investingLanded makes real estate investment accessible to everyday people by allowing occupants to become part owners of property. The company's goal is to create a cooperative way to invest in real estate and make it accessible to all.

      Landed was founded with the idea of using technology to make real estate investing more accessible and equitable. The founders Alex Lofton and Jonathan saw the need to address the challenge of expensive land costs that bar everyday people from investing in real estate. Instead of just buying property and renting it out, Landed allows occupants to become part owners of the property. This makes it easier for the everyday person to invest in real estate, one of the biggest asset classes in the world. The founders believe in diversifying their team and partnering with people of different backgrounds to build something great. Landed aims to create a more cooperative way to invest in real estate and make it accessible to all.

    • Landed's Efforts to Help Essential Employees Become HomeownersLanded is using technology to make financial tools accessible to those who can afford rent but not a down payment. This is crucial in supporting essential employees who uphold society daily.

      Landed co-founder and President Alex Lofton addressed the infrastructure challenge of supporting essential employees in buying homes. He highlighted the fact that there are people in essential positions who cannot save for retirement or make a down payment on a home. Lofton stressed the importance of upholding these people, who uphold society every day. Landed is working to creatively make financial tools more widely available to people in need, leveraging technology to do so. By helping people who can afford rent on a monthly basis but not a down payment, Landed is striving to ensure that vital employees can become homeowners and continue to serve their communities.

    • Solving Real Problems through Countercyclical Jobs and Strategic Partnerships in Mortgage Industry.Focusing on industries with steady employment and seeking partnerships with trusted employers can help make mortgages accessible. Venture funding and competing with equity are crucial to build a robust infrastructure and attract skilled engineers.

      The key takeaway from this conversation is to focus on solving real problems for people. Identifying countercyclical jobs, such as those in infrastructure, education, healthcare, and government, can target those who can afford a mortgage but lack the upfront cost. By partnering with trusted employers, such as school districts, hospitals, and governments, the product can be marketed to those who need it most. The challenge of offering up to $150,000 per buyer will require a lot of money and infrastructure, making venture funding the right fit. To attract talent, competing with equity from other companies will be necessary. Engineers will be needed for both the consumer interface and data management.

    • Loftium: Making Homeownership Accessible Through Shared EquityLoftium helps potential homeowners with their down payment through shared equity. By investing in a percentage of the home's future value, they aim to offer real ownership in something and make homeownership more accessible to all.

      Homeownership can be inaccessible due to the high down payment required with traditional mortgages. Loftium provides a solution by helping potential homeowners with their down payment through shared equity, meaning they invest in a percentage of the home's future value. This model requires simultaneous fundraising for both the property company (propco) and operating business (Opco), which is a dual fundraising challenge. Although shared equity has been leveraged in the past, Loftium found a way to scale this solution as no one had figured out before. By providing an alternative to traditional mortgages, Loftium aims to offer real ownership in something and make homeownership more accessible for everyone.

    • Landed Offers Down Payment Support to Help First-Time Homebuyers Recycle Capital and Build HomeownershipLanded provides equity stake to first-time homebuyers without any monthly cost, but recipients need to understand that there is a risk of losing equity if the home's value does not appreciate.

      Landed offers down payment support to first-time homebuyers, granting them an equity stake in the future appreciation of the home. However, recipients need to understand that it's not free money; it's a risk that they're taking. In the event that the home's value does not appreciate or depreciates, they run the risk of losing equity. The good news is that there is no monthly cost to the service. For many families, it's about managing cash flow and getting money that doesn't add to their debt burden. Landed's ultimate goal is to build homeownership by recycling capital and helping their investors gain returns while providing down payment support to people coming from lower income backgrounds, minority communities, and first-time homebuyers.

    • Landed: Bridging the Wealth Gap through Home OwnershipLanded helps people without intergenerational wealth access home ownership, which is crucial in building wealth. Their shared appreciation down payment programs have a high success rate, highlighting the need for similar tools to bridge the wealth gap.

      Systematic discrimination over generations by the federal government disallowed certain groups from building and passing on wealth, including for home ownership. Landed aims to help people, especially those who don't come from intergenerational wealth, get into the game of home and ownership, which helps build wealth. With a strong relationship with consumers and by keeping them informed of their investments, Landed's investors have been comfortable with the time horizon despite not seeing a return for 20-30 years. Landed's data shows that people tend to get out much sooner than expected, even with shared appreciation down payment programs. Landed's success and the sheer amount of investment raised highlights the demand and need for tools like theirs.

    • Real Estate: Navigating Cycles and Overcoming BarriersReal estate is cyclical, with ups and downs. Interest rates matter and can affect affordability. Landed's program can help debt management. Homeownership is a portfolio investment and Landed is working to remove barriers.

      Real estate is always cyclical and investors and buyers need to recognize this fact. There will be moments of advantage and moments of holding on. Changes in interest rates can make housing unaffordable, but a program like the one offered by Landed can help. Although Landed partnered with Fannie Mae and follows their guidelines, their job is to inform and remind people that it is in everyone's interest to get out of debt sooner. However, there are still barriers to homeownership, and Landed is working to remove them. In the end, owning a home is a portfolio investment that can be spread out across different geographies and time.

    • Landed Inc.'s unique approach to expanding American home ownershipLanded Inc. assists professionals with down payments to achieve home ownership while generating revenue through partnerships and acting as a neutral party. They aim to grow their business by adding more products like mortgages.

      Alex Lofton's company Landed Inc. assists educators, healthcare professionals, and government workers with down payments to expand American home ownership. Although Landed's down payment program doesn't generate revenue, it acts as a marketing tool. Landed partnered with real estate agents and expanded to mortgages to generate revenue. They also considered adding a revenue stream based on sharing equity from refinancing, but decided against it. Instead, they remain a neutral third party and facilitate transactions like a traffic cop. By adding more products like mortgages, Landed aims to grow its business. Overall, Landed's unique approach focuses on helping individuals achieve home ownership while generating revenue through partnerships and facilitating transactions as a neutral party.

    • How Loftium is Shaping the Real Estate Industry with its Innovative Business Model.Loftium is revolutionizing the real estate industry by bringing clients to agents through its down payment program. It's now diversifying its services by offering organizations a white-label version of its program. By focusing on evolving and innovating, it's fulfilling a range of needs.

      Loftium acts as a lead generator for real estate agents, bringing them clients who are more likely to buy due to Loftium's down payment program. They have partnered with big-name agents who see their service as a marketing budget. Loftium is now diversifying its revenue model by offering a B2B service, white labeling their down payment structure for organizations such as hospitals or universities. Loftium has also recognized the need to decouple the infrastructure and technology platform from real estate investment and shared appreciation. Fundraising is now a separate entity. With interest rates and the economy shifting, Loftium is constantly evolving and adapting to satisfy a range of needs.

    • Landed Inc: Providing Infrastructure for Down Payment Assistance ProgramsLanded Inc helps businesses provide down payment assistance to employees for free, with varying amounts depending on location. The program is useful for first-time homebuyers and people of all ages, and Landed Inc is expanding with new fundraising opportunities.

      Landed Inc provides the infrastructure layer for down payment assistance programs, working with healthcare providers or other businesses to offer employees help in buying a house. The program is free for homebuyers and the money comes from the institution. The amount of assistance given varies depending on the location, with the Bay Area averaging $110,000, and Denver averaging between $17-80,000 per homebuyer. The program is attractive to first-time homebuyers and people of all ages, including retired individuals or those needing a bigger home for their family. Landed Inc is expanding and recently helped design California Dream, the largest shared depreciation program ever, creating more fundraising opportunities for the company.

    • The Importance of Addressing Wealth Transfer and Affordable HousingAs wealth transfer occurs, there's a need to ensure equal access to resources. Landed helps provide affordable housing, creating a more balanced society. It's crucial to recognize the destabilizing impact of rising property values and to be proactive in finding solutions.

      As the transfer of intergenerational wealth occurs over the next 20-30 years, we will see a trend to the boomers that have money. However, capitalism has always worked this way, and if we want balanced societies that survive, we need to think about giving access to families who haven't been able to jump into the game yet. This is where Landed fits in, by helping people access affordable housing. The system is designed in a way where everyone wants their homes to appreciate in value, but this also creates a destabilizing effect, especially in metro areas. We need to recognize our complacency and find ways to solve the issue, just like how Elon Musk paints a picture of a long-term future for Tesla.

    • Using Shared Appreciation to Democratize HomeownershipShared appreciation allows co-investors to gradually become home owners without committing a large amount of capital upfront. Exploring such innovative solutions can broaden access to homeownership.

      The traditional approach to homeownership, with its speculative market and the need for a considerable capital upfront, has limited access to a home for many. However, there are options in between that can democratize and diversify the number of people who can access homeownership. Shared appreciation is one such tool that allows for co-investors in a home until one can become a full owner. By adopting new ways of thinking and experimenting with innovative solutions, we can move from believing homeownership is an intractable problem to taking action to test and expand successful approaches.

    Recent Episodes from How I Built This with Guy Raz

    On athletic shoes: Olivier Bernhard and Caspar Coppetti

    On athletic shoes: Olivier Bernhard and Caspar Coppetti

    Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensation of a prototype running shoe made with strips of garden hose, Olivier set out to make a new sneaker for elite runners. He initially tried to pitch the design to “big guys” like Nike and Puma, but they weren’t interested. He soon partnered with two fellow Swiss with backgrounds in branding, and gradually, their highly technical shoe found its way to the feet of top runners, and eventually caught the eye of one of the best athletes in the world: Roger Federer. When he became an investor, On transcended running to become a full-fledged sneaker company that in 2023, netted $2 billion in sales. 

    This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Robert Rodriguez and James Willetts.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Pete Maldonado of Chomps (April 2024)

    Advice Line with Pete Maldonado of Chomps (April 2024)

    In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questions from three early-stage entrepreneurs about growing their businesses. 

    In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And check out how Pete and his partner Rashid scaled the Chomps brand, from his first appearance on the show last year.


    This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    KAYAK: Paul English (2021)

    KAYAK: Paul English (2021)

    Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuman, a site that helps users access human customer support. His best-known venture is probably KAYAK, a travel website launched in 2004 over two gin-and-tonics with co-founder Steve Hafner. Using a simple interface, KAYAK specialized in search; and it made partners out of potential rivals like Orbitz and Expedia by charging them a fee to send users to their sites. Eventually KAYAK became one of the most-searched "K" words on Google, and in 2012, it sold to Priceline for $1.8 billion. A few years later, Paul started yet another company, Lola.com—and says he plans to launch many more.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Tony Lamb of Kona Ice

    Advice Line with Tony Lamb of Kona Ice

    Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage founders.

    Today we meet Dylan, who’s wondering how to tell if his small town Illinois candy store is a winning franchise idea. Then Zach, a Wall Street trader trying to bring a popular Asian craft to the U.S. And Jennifer, a designer in San Diego looking to promote her home decor brand on social media—without paying big bucks to influencers.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Kona Ice’s founding story on the show from November 2023. 

    This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ouidad hair products: Ouidad Wise

    Ouidad hair products: Ouidad Wise

    Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bustling New York City salon - and then a national hair care brand, splitting the responsibilities of running the business with her husband Peter. Juggling finances and family, the couple lived apart during the week for 16 years, all while raising two kids. Eventually, in 2018, after 40 years in the hair industry, Ouidad sold the brand, and now volunteers as a consultant for people launching their own salons.


    This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant with research help from Melia Agudelo. Our audio engineers were Robert Rodriguez and Kwesi Lee. 


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Brett Schulman of CAVA

    Advice Line with Brett Schulman of CAVA

    CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies. 

    Today we meet Devin, who’s navigating imposter syndrome as his spiked root beer gets picked up by stores across Texas. Then Sophia, a Los Angeles mom exploring new sales channels for the accessories she designed to support children’s allergy needs. And Sean, who’s weighing whether outside investment is the best way to grow his Michigan-based coffee roastery into a national brand. 

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to CAVA’s founding story as told by Brett and his co-founder Ted Xenohristos on the show in 2023. 


    This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts. 


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    American Giant: Bayard Winthrop

    American Giant: Bayard Winthrop

    Bayard Winthrop founded American Giant in 2011 with the simple idea to sell clothes made entirely in America at a time when most apparel manufacturing had moved overseas. The first struggle was finding all the components—the cotton, the buttons, the zippers, the rivets; the next was finding people to actually do the work—the dying, the napping, the sewing and the finishing. Once Bayard did all that he ended up with his first product, a plain hooded sweatshirt. But soon after a viral article proclaimed it “the greatest hoodie ever made” Bayard faced a  backlog of orders that took him almost three years to fulfill. Today, American Giant has expanded their line to include all the basics: t-shirts, denim, flannel, and accessories, still entirely produced in the U.S.


    This episode was produced by J.C. Howard, with music by Ramtin Arablouei

    Edited by Casey Herman, with research help from Katherine Sypher.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Mark Ramadan of Sir Kensington's

    Advice Line with Mark Ramadan of Sir Kensington's

    Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.

    Today we meet Pat, a physician assistant working to bring his solution for clogged sinks to major retailers. Then Lucas, a chef whose local quick service taco joint is fending off national competition. And Beth, a working mom whose baby products brand is caught in the "messy middle" between launch and mass scale.

    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And to hear the story of how Sir Kensington’s was founded, check out Mark's first appearance on the show in 2023.


    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Spin Master/PAW Patrol: Ronnen Harary (2021)

    Spin Master/PAW Patrol: Ronnen Harary (2021)

    Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the Earth Buddy, a chia-pet-like novelty gift made of pantyhose, sawdust, and grass seed. Today, it's a publicly traded company with a portfolio that includes TV shows, video games, and toys ranging from puzzles to plush.

    This episode was produced by Casey Herman, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Claire Murashima.


    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Advice Line with Sarah Kauss of S'well

    Advice Line with Sarah Kauss of S'well

    S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their products in competitive markets. 


    Today we meet Chiara, a recent college grad who invented a protein-packed chickpea hot cereal. Then Jesús, who left his tech job to go all-in on a line of greeting cards inspired by his Latino heritage. And Adam, a former X Games gold medalist who launched a brand of razors for men who shave their legs.


    If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.


    And be sure to listen to S’well’s founding story as told by Sarah on the show in 2020.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Related Episodes

    Rise Above 009 (13-11-2009)

    Rise Above 009 (13-11-2009)
    PROFF vs Chris Lake featuring Emma Hewitt - Carry Aguilas Away (Marteed Resch bootleg) Alphadelta - Erbistock Rapha - Pandora (Daniel Kandi Emotional mix) [Sensate] Soundlift - Nostalgia [Redux] Defcon Audio - Theme From Defcon (TrancEye remix) [Defcon] Alfa - Sacrosanct (Terrafusion remix) Nitrous Oxide presents Redmoon - Accelerate Matt Skyer - Electric Globe [Emphase] Android - Transformation Mike Nichol vs Morgan Page - Lost Road (XiJaro mashup) http://lazarustrance.wordpress.com/2009/11/13/rise-above-009-13th-november-2009/

    Rise Above 001 (18-09-2009)

    Rise Above 001 (18-09-2009)
    Ferry Tayle & Static Blue vs Airbourne Angel - L'Aviate (Lazarus mashup) Mike Saint Jules presents Solar Navigator - New Earth (Avenger remix) [Proxoz] Higher Ground - Always (Ben Nicky 2009 rework) [Abstract] Singularity - Lost Paradise [Redux] Defcon Audio - Trailblazer (2009 club mix) [Defcon] Taleamus - Heveinu Shalom Aleichem [Blue Trance] John Hetmond & Osip - Lungomare (Arctic Moon remix) [Shah Digital] Tuomas J - Skyline (TrancEye remix) [Eyereflex] Deep Emotions - Ceaseless [Capite Music] Med vs Neil Bamford - One (Defcon Audio rework) [Abora]

    Episode 001 - The Eagle Has Landed (1976)

    Episode 001 - The Eagle Has Landed (1976)

    Episode 001 of a new podcast from the Stinking Pause stable of podcasts featuring Scott and Tony. Welcome to Reel Britannia-a very British podcast about very British films....with the occasional hint of professionalism.

     

    Our very first episode features a movie selected by Tony. A movie that even he might admit he has watched an unhealthy number of times....The Eagle Has Landed starring Michael Caine, Robert Duvall, Donald Sutherland and many many more.

     

    This and future episodes can be found on iTunes and Stitcher Radio as well as:


    reelbritannia.libsyn.com



    Follow us on Twitter @rbritanniapod

    email: reelbritannia@gmail.com


    Thanks for listening


    Scott and Tony

    http://reelbritannia.libsyn.com/