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    Girls That Startup: How to Use LinkedIn To Grow Your Personal Brand

    enSeptember 25, 2024
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    Girls That Invest

    357 Episodes

    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
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    • Investing & BrandingPublic.com streamlines investing, while LinkedIn enhances personal branding. Both are vital for career success and financial growth.

      Investing and personal branding are both essential for achieving financial success and growth. Public.com offers a user-friendly platform for managing investments, with the added advantage of competitive interest rates on cash savings. On the other hand, platforms like LinkedIn can help you build a personal brand that attracts decision-makers and helps you gain credibility in your industry. While navigating social media for professional reasons can feel daunting, leveraging these tools strategically can enhance your networking and career opportunities. By creating a presence on LinkedIn, you can connect with influential figures, share your insights, and cultivate a community around your expertise, ultimately propelling you toward greater success in your career or side hustle.

    • LinkedIn ImpactLeveraging LinkedIn helps you build a strong professional brand, connect with decision-makers, and create future opportunities like coaching or speaking engagements.

      Using LinkedIn effectively can significantly enhance your professional journey. Unlike other social media platforms, LinkedIn connects you with decision-makers and people in professional mindsets, which can lead to job offers, speaking engagements, and valuable partnerships. By consistently sharing insights and achievements, you position yourself as a thought leader, making your managers more aware of your contributions when it comes time for promotions or pay raises. Over the long term, building a strong presence on LinkedIn not only highlights your expertise but also lays the groundwork for future opportunities, such as coaching or mentoring, as you attract followers eager for your knowledge and guidance.

    • Building Personal BrandUse LinkedIn to build your personal brand by sharing insights and engaging with your niche. Focus on educational content that reflects your passions, even if they differ from your current job. Connection and authenticity are key to attracting followers and establishing your expertise.

      Leveraging LinkedIn as a personal branding tool is essential in today’s job market. It acts as a digital CV where you can share insights, successes, and industry trends, making it less daunting to connect with others. Observe what content resonates with you to inspire your own posts. Focus on educating your audience about your industry, sharing your unique perspective, and consistently engaging with your niche. Even if you're currently in a different field, you can still share insights that reflect your skills and aspirations. This helps you build a personal brand that aligns with your future goals. As you find your voice on LinkedIn and connect with like-minded professionals, you may attract followers who appreciate your knowledge and experiences in the business world.

    • Personal BrandingTo grow your personal brand, focus on one area, connect it to your current work, and post consistently, like once a week on LinkedIn. This keeps you relevant while allowing for personal growth and storytelling.

      Building a personal brand doesn't require you to spread yourself thin across multiple platforms at once. Focus on one area where you can showcase your expertise and passions. If you're in tech but want to discuss wellness, connect your current work to the well-being themes relevant to your industry. Post consistently but at a manageable pace, such as once a week on LinkedIn, instead of overwhelming yourself with daily posts. This way, you maintain relevance in your field while sharing valuable insights, creating a personal narrative that can adapt over time. By doing this, you establish yourself as not just a number or title but as a multifaceted individual who can pivot and grow with changing interests and pursuits without losing your core identity.

    • Building Your BrandTo grow your personal brand on LinkedIn, post consistently, gauge engagement, and refine your content based on interests. This simple approach builds visibility and expertise without overwhelming commitment.

      Building your personal brand on LinkedIn can be as simple as being consistent and strategic with your posts. Start by identifying how you want others to view you in your professional space. Post regularly (at least once a week) about what you’re passionate about or what demonstrates your expertise. Pay attention to which posts get more engagement and refine your content based on that feedback. It won’t take long before you gain a clearer understanding of what resonates with your audience and what you enjoy sharing. Remember, consistency is key and will help keep you in the minds of others. Before you know it, you’ll be known as a thought leader in your field, making valuable connections along the way. It’s an opportunity for growth that doesn’t require a massive time commitment, just a little effort and creativity every week.

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