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    Facts Ep. 1: These Global Organizations Want To CONTROL You

    enSeptember 17, 2023

    Podcast Summary

    • Global elites control media and entertainment through alliances and censorship frameworksGlobal elites, including the WEF, WFA, and their alliances like GARM, restrict advertising on certain content through a censorship framework called the brand safety floor, potentially silencing voices, causing financial harm, and shaping cultural norms.

      There exists a powerful network of global elites, including organizations like the World Economic Forum (WEF) and the World Federation of Advertisers (WFA), who significantly influence what we see and consume in media and entertainment. These elites have established alliances, such as the Global Alliance for Responsible Media (GARM), which bring together advertisers, tech companies, and other influential entities. Together, they have created a censorship framework, known as the brand safety floor, which restricts advertising on certain content. While initially aimed at preventing the distribution of objectionable material, this framework has expanded to include more subjective parameters. The elites' decisions can lead to the silencing of voices, the bankruptcy of companies, and the shaping of cultural norms. It's important to be aware of this influence and consider its implications on our information consumption.

    • NewsGuard's biased ratings influence media consumptionNewsGuard, an organization that rates news sites on a 0 to 100 scale, has been found to display a clear left-wing bias, influencing the daily content we consume through partnerships with entities like the Global Alliance for Responsible Media.

      Global entities are shaping the narrative through vague frameworks and enforcing approved narratives through organizations like NewsGuard. NewsGuard, which rates news sites on a 0 to 100 scale based on supposedly apolitical criteria, has been found to display a clear left-wing bias. During the COVID-19 pandemic, NewsGuard falsely labeled and downgraded certain news sites, including those that questioned the lab leak theory, and later admitted to these errors. The Media Research Center found significant bias in NewsGuard's ratings, with left-leaning outlets like BuzzFeed receiving perfect scores despite controversies, while right-leaning outlets like The Federalist received significantly lower ratings. Even in cases where factual errors were discovered in left-leaning outlets like USA Today, NewsGuard did not adjust their ratings. NewsGuard's biased ratings are trusted by entities like the Global Alliance for Responsible Media (GAR), further influencing the daily content we consume.

    • New Standards for Ad Buying: Brand Safety and Factual InformationCompanies and creators must follow new ad buying standards set by GARM and NewsGuard for monetization. Non-compliance can result in reduced ad rates or demonetization.

      The Global Alliance for Responsible Media (GARM) and NewsGuard are setting new standards for ad buying in media, focusing on brand safety and factual information. This means that companies and content creators, regardless of their size, must adhere to these standards to be monetized. For instance, a company like Genucel, which doesn't follow GARM and NewsGuard standards, may receive reduced ad rates. NewsGuard also uses AI technology to enforce these standards at scale, identifying and removing hoaxes and misinformation. However, this can lead to content being demonetized, even for independent creators like Matt Walsh, who have expressed views that go against these subjective and biased standards. Overall, these developments impact the relationship between content creators, advertisers, and consumers, with potential consequences for free speech and the monetization of online content.

    • The influence of social media algorithms and brand safety regulations on our cultureSocial media algorithms and brand safety regulations shape the narratives we see online by influencing which creators and perspectives receive advertising revenue and reach, potentially limiting the reach of certain perspectives and funding accepted cultural narratives.

      The way social media algorithms and brand safety regulations shape the narratives we see online is a significant influence on our culture. For instance, creators like Dylan Mulvaney, who push certain narratives deemed "brand safe" by companies and advertisers, can thrive on platforms like TikTok, while those who challenge accepted wisdom or present controversial viewpoints risk being punished or even banned. Brand safety regulations, enforced by organizations like the Global Alliance for Responsible Media (GARM), inform what narratives receive the majority of advertising revenue dollars. Companies that align with these narratives, such as Procter and Gamble, are more likely to be supported by advertisers, while those that don't, like the Daily Wire, are not. This dynamic can have far-reaching consequences, as it can fund certain cultural narratives and limit the reach of others. For example, brands like Bud Light and Lego have embraced gender fluidity, while others, like Jeremy's razors, are not considered brand safe. Moreover, fact-checkers, incentivized by these regulations, can determine what is and isn't monetizable, further limiting the reach of certain perspectives. This can have a significant impact on the news media and our overall cultural discourse. It's essential to be aware of these dynamics and consider how they shape the narratives we encounter online.

    • Organizations censoring content and shaping narrativesWorld Economic Forum, World Federation of Advertisers, and Global Alliance for Responsible Media are limiting access to diverse viewpoints and potentially exposing us to counterfactual or harmful information by censoring content and investing in preferred narratives

      Several organizations, including the World Economic Forum (WEF), the World Federation of Advertisers (WFA), and the Global Alliance for Responsible Media (GARM), are actively working to control the information we consume by censoring content they deem as misinformation and investing billions into news and content that aligns with their preferred narratives. This can limit our access to diverse viewpoints and potentially expose us to counterfactual or harmful information. Ultimately, these organizations are shaping what we see, hear, and watch, which can be dangerous to a free and informed society.

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