Don't Be SMART & BROKE | “Vision Without Execution Is Hallucination.” - Thomas Edison + Celebrating ModScenes.com, Peak Medical & GrillBlazer.com + Join Trump & Kiyosaki At Clay Clark's March 6-7 Business Conference!

Hi, my name is Ethan Lin, and I'm the owner, operator of Pete Medical Technologies, and we're based out of Boise, Idaho. I've used clay for about a year now, and generally speaking, he's helped me quite a bit just in business. So we have weekly meetings, we go over an agenda. He gives me tasks to do, and he helps me accountable.

So things like making sure that we're doing group interviews, making sure that he has all the information for me needed for the Google searching work that he's doing. So I'm constantly leaning on him for business questions, business kind of things as far as how do I do this or how to do that.

How do I handle this contract? How do I handle contractors? I've learned a lot from Clay about how to work with contractors. We are building some software products right now and I think his visual team is very good. So they provide visual selling kind of brochures, pamphlets,

And they look really professional. They came up with all my website. They did all my logo designs. So from a business perspective, it's been very, very good for me. Not just that, but having a coach that is holding you accountable, it's there to help you. So it's been, as a business owner, it can be really, really lonely.

So that's been a really good thing for me. So if you choose to use clay and work with him, I think he'll be pleasantly surprised. He's got a lot of energy and I think he tries to impart that energy to his clients and it's infectious. So it's been a very good experience so good luck.

Hi, my name is Stephen. I lead the team at Modscenes. We are a company that does church stage backdrops. Abby and the team at Thrive and about four months have helped us to get to number one on Google for our keyword, which is awesome. It's been a huge help to us. It's helped us to get in touch with a lot of churches who are looking for our product and have a need and we're able to serve them. It's been really great for our business. It's helped us to grow and to serve more people.

A quick story about a young coach Meyer, he would drive seven hours to hear Tom Osborne speak for about 15 minutes, and then drive all the way back through the night and be ready for the next day of practice. But that was his hunger, and that was the, such a part of the culture that we had, was a hunger for improvement to be better, to find the next steps, no matter what it took. Some shows don't need a celebrity narrator to introduce the show.

but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses outruistically invest five hours per day to teach you the best practice business systems and moves that you can use?

because they believe in you, and they have a lot of time in their hands. They started from the bottom, now they're here. It's the Sribe Time Show starring the former US Small Business Administration's Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny. Dr. Robert Zooner. Two men.

Eight kids co-created by two different women, 13 multi-million dollar businesses.

We started from the bottom and now we're at the top, teaching you the systems to get what we got. Colton Dixon's on the hooks, I break down the boats, sees bringing some wisdom and the good looks as a father of five. That's why I'm alive, so if you see my wife and kids

I'll put you right to your and now three, two, one. Here we go!

On today's show, we share the story of how Stephen was able to grow his company, Modscenes, by over 35% within just one short year of business coaching.

Some shows don't need a celebrity narrator to introduce the show. But this show dies. Two men. Eight kids co-created by two different women. Thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the thrine time show.

What? He's getting out!

Yes, yes, yes, and yes. Thrive Nation, welcome back to another exciting edition of The Thrive Time Show on your radio and podcast download and welcome into the Dojo of Mojo. Now, Chup, on today's show, we're talking about the success story of a company called Mod Scene. Mod Scene.

So let's walk the listeners through the process of helping grow a business. Essentially, mod scenes heard me appear on a podcast of some kind. They filled out the form, and I believe Victoria gave them a call, and it's about a 15-minute call, where we try to figure out whether they're a good fit or not. Then Victoria's scheduled a 13-point assessment with them.

And I went over, asked them various questions. It takes about an hour to really get to know the client to see if they're the right fit to it. We call it a 13-point assessment. Then we make a proven plan. Now, once somebody gets the proven plan, Chuck, explain what that weekly coaching looks like. What is that from your perspective?

as a coach, and then we'll get Dr. Breck's perspective as a client, because he is a business owner and a client and a chiropractor. So, Chup will start with you. And a handsome guy, by the way, with a great hat, by the way. Where'd you get that hat? This came from Coles. Nice. But the goal part is it has the year I was born on it. So I was like, you know, that's a good hat made for you. It's a cheap little hat, but it's a beautiful hat. Thank you, Coles.

What I would say is really cool about the coaching program is that Clay creates a path for every single client and it's not built off ideas. It's built off proven systems that have worked across industry. And so every week we meet with the clients. And first things first is we're always doing a rush to revenue. That's the first goal. The rush to revenue. We got to get you doing some sales and covering all the costs that you have in the business. And then we just concentrate on those revenue generating activities and systemizing out the business so you can create time and financial freedom.

all at the same time. So let's get really specific for a second. I want you to think about it. Think about your client's job. And think about a client that's having big wins right now financially. Think about a client in your mind that's having big wins financially. Now, Jason, I want you to think about a client you're working with right now who's just having some early wins. Just a few early wins, something where it's a little early win, not a huge victory yet, but just some early wins. Jason, what's a client that you're working with right now that maybe said, hey,

I'm getting more leads, or hey, sales are up, or what's a client you can think of right now you're working with where their sales are up? Am I allowed to mention their name? Yeah, mention their name, mention their company. Oh, one name was happened. So revitalize medical spa. They do Botox skincare laser work. Their main flagship location is here in Tulsa, but they just opened their first franchise in Alamosa and Alamosa. So that's Colorado and between the two of them,

Their biggest win is their go-getters, their super diligence, and in the span of one week, they took both of their locations, one having like 18 reviews, one having 20, and now they're both well over 50. So they called their former clients, they got reviews, and they got leads yet. Yeah, so every new client since they hit the 40 mark has all been Google referrals.

Tell me about the homies you work with in Boston. Who have the mascot chef? You've seen the mascot, right? The boss. Oh, yeah, boss. Like a boss. Tell us about this client and what makes their company successful. Who is this business? Angels Touch. They are a auto body restoration and detailing company. So anything from like a fender bender to detailing to a full restoration of like a classic car. Nice. You name it. They do it. But since they started with the program, each month, they've given me updates. So I started with them in December.

But each month they've shown that they have grown about 30% now they're crazy year over year. They're fully up 43% all because Christina is a beast. She has a wicked awesome accent and she just systemizes everything. If we give her a system, she tackles it that cleaning checklist the way you optimized her waiting area with just the little bullet points. She took to that stuff and now she's getting compliments on it. It's given her this energy to like approach things differently, but

Literally, they turned everything they have into a system and they're doing checklists for everything and that. This lady, Dr. Breck, she, you know, she knew she, she'd say it's an audit. What's the company called? It's called Angels Touch, based in Massachusetts. And we made the business plan for her and part of it, whenever you have an automotive repair business or a chiropractic center, a dentistry, a place where brick and mortar people come to that business. Right.

You got to make sure that that lobby looks good, smells good, sounds good, and there's a checklist for it. And so she's renovated that completely changed the way that the experience for the customers is. She's getting compliments and she's getting more and more customers. Talk about your journey down the path there, Dr. Breck. I know you worked with Mr. Tim Redmond.

Tell us about your journey down the path and maybe a few specific wins that you've had and some things you've had to change to achieve those wins. Sure. So one of the things early on was we had to look at our price structure. We hadn't raised prices, we hadn't changed anything with our pricing system for a long time. And so we had to really consider what was the cost of doing business currently and where did we need to place ourselves and

And we do want to be a great value in the marketplace, but we also don't want to be the cheapest of cheap. So you're underpricing yourself for how long?

six, seven years at least. Okay, so you were underpricing yourself. Tim came in objectively as a coach and said, hey, we need to raise those prices a little bit. Okay, so the price increased. What else did you have to do to get to a great spot financially? Well, really one of the biggest things that the coaching did for me was the systems and so systematizing things, putting in those checklists, putting in things that were reproducible and consistent.

And so there were a lot of things that just weren't that consistent. Before we were trying hard, we were focused in the right areas, but we didn't have a good clear plan as to how to execute. And jumping a lot of people within their systems.

I think for some people when they hear the word systems, they're maybe thinking, what are you talking about? Or they think it's vague, they go, we know, trust me, we know we need systems. Oh, they don't. I think people don't know about what specific systems they need to implement. Yeah. I want to tap into your wisdom as a coach. Then I'll go back to Dr. Breck on this before we get into the mod scenes success story. What are some specific clients that you've specifically worked with? Yeah. And some of the specific systems that you've put in place, specifically, specifically.

I was thinking of one another fellow chiropractor named Jay Schroeder, Healthworks Chiropractic, out of Franklin and Murphy'sboro, Tennessee. We've been working with him for about two years, and first it was all about marketing and that rush to revenue we just talked about. And then for about the last year and a half, we've been working on systems, systems, systems, so scripting. Every time there's a touch point with the client or potential client, it's a scripted interaction.

instituting all kinds of office checklists and back end office, all of these systemized checklists so he can now have managers in his office doing all the stuff that he was doing, taking up all of his time. And the cool thing is, he's been able to take his family on two trips this year so far, and the business hasn't experienced a hiccup whatsoever with him not being there because of all the systems he has in place. He's still growing 20 to 30% year to year on top of all that.

You know, one thing that really frustrates me about business coaching, you know, one thing that frustrates me a lot, is we have 160 just wonderful clients. And I know they're wonderful because I speak to pretty much everybody before to vet them to see if they're a good fitter. Make sure they're wonderful, huh? No, seriously, we won't take their money. If we had a guy, I just talked to a guy their day and he really wanted to move forward with the program.

But he wasn't going to implement. I literally spoke to this guy, a doctor, and he's a lot of gross revenue, very little profit. And as I'm going through the 13-point assessment, I asked him, I said, do you record your calls for quality assurance?

He says, no, I don't think it's ethical. My business is different. And I go, OK, well, you know, you're in Texas where you can record calls. Also, I mean, do you know that your people are even tracking where the leads are coming from? And this is what he says. This is in our assessment. He goes, well, I believe my team. I trust him. I trust him. I said, OK, well, so you don't record your calls. You won't know I won't record my calls. But I want coaching clay. I want to improve. OK, do you have checklists for cleaning your bathroom?

No, I don't, I don't believe in that. It's too, I mean, it's common sense. Do you have a pro forma? Listen, man, I don't have time to deal with all those details. I want to focus on the big growth. That's why I want the coaching. And if you're not coachable,

That's a frustrating place to be. And when you want change, but you're unwilling to do the things needed to change, Dr. Breck, I want to get your take on that because I think a lot of people think to be an entrepreneur, you have to do this alpha type personality, thus being very uncoachable. You are coachable. What made you coachable? Was it? Did you have to go to the bottom?

If you get coachable, where did you have to always coachable? Because I'm only knowing your friend. When you've lost long enough, you figure out, hey, I may not have the answer, so maybe somebody else does. But no, I think there is something very true to what you're saying as far as entrepreneurs are creatives, types. They are alphas. They're the ones trying to blaze their own trail. And it can be difficult to listen to somebody else.

It's amazing to me how many things translate across any business any platform any service or product The the systems can be the same just applied maybe slightly differently and so the principles all still stick You know everything that's that's true for a fortune 500 company is still you know business principal wise is still true for a mom and pop startup and

Now, this is, again, I'm just, this is an offensive idea for somebody out there, but I have read all the books that are behind me on that bookshelf. Yeah, that's a lot of books. It's like four or five. And I read those books is because

I wanted to know the specific systems needed to grow a business and it might be offensive for somebody. I know it is because I met people at the conferences who say this. When you realize that a person who has taken algebra three times and who really isn't good at much, but who just knows the systems can win all day. And then with somebody who's really smart and has a lot of degrees and a lot of education and maybe age,

experience, life experience, that if they don't know these systems, they can't grow. It can be very frustrating. Yeah. Can I chime in here? Another win that we've had just to prove that these systems work is tip top canine down in South Lake, Texas. This is crazy. $31,000 in sales in one week. And that's only after like eight months of being open. Right. I mean, $31,000 in a week. We've met small business owners that come into our conference who in a year,

are doing $200,000 of gross revenue. Right. And they've been in business for 20 years. Decades, yeah. And so if you're out there listening today, this show is meant to help you and to build your faith that you can grow your business dramatically just like Dr. Breck, just like the folks at mod scenes, but nothing works unless you do. So Maya Angelou, nothing works unless you do. So if we teach you the proven path, if we do the initial call,

The 13 point assessment. I make the plan. It takes me about four hours to make that plan. It takes me about an hour to talk to you. It takes me at my team a half hour to talk to talk to you. So we're talking about a five and a half hour investment of our time. The worst thing that you could do is say you want the change and do not be coachable like Dr. Breck and like you're going to hear from these folks in the mod scenes, Dr. Breck, you had a hot, a hot take.

Just something that goes back to your point you were talking about is one of my first mentors we were at a meeting and he was talking to a group of us that were still students at the time and he looked and he pointed out this guy and he goes, you're going to do really well in business and what he was trying to assess was

who was the A student and who was the C student and who was the B student. And so the A student, those are the ones that are going to struggle. They're going to try to outthink the system. They're going to try to out guess it, blaze their own way. They know better. But the C students, just smart enough to go, hey, I don't know.

I'll follow the proven path. Take me on that path. You're the guys. I'll take the steps you say to take. And so they're coachable. I'm not going to disagree with Dr. Breck because I always want to point this out real quick because what you just said is based on your observations in that conversation. Well, unfortunately, I was the student. So it took me a long time to figure out, just follow the system. And I just want to make sure because we have a lot of smart listeners who listen to this show and I just want to make sure that the listeners kind of get this idea rightly divided.

Um, I have been coaching clients since 2007, 18, 2008 ish. And I will tell you that the ones who are super, super smart and unwilling to implement what they're learning, like you said, they're trying to outthink the system, those outnumber.

If you looked at the clients who are losing, the business owners that are losing, the super smart people that don't think everything and don't implement, that's probably three out of four business failures. And one out of four is somebody who is just maybe not the most academically smart person ever.

Who who implements it's usually it's almost always people that are are super smart that struggle to implement it really is a problem It's it's a thing. So let me just give you an example of these kinds of things We talked to a doctor. He is an ophthalmologist in Alabama Dr. Tim Tim is his first name I won't mention his last name because I promised him I won't on the show that guy's grown guys in 60 days. Mm-hmm Literally, he's grown his ophthalmology practice but over 30 percent. Yes already a big company good doctor Tim

in 60 days. But you know why Chup is following the system. Everything. All of them. Every system is implementing the entire thing. It's that same right now. But let me tell you about it. But let me tell you about the clients that struggled. It's when you get a really smart person and we say, Chup, and what kind of role play? Okay. So you're, Chup kind of, I want, I want to implement, you know, call recording, but I mean,

Do I have to? And really, is it ethical? And then what system should I use? And I know you're recommending clarity voice, but I have a different one to already have. And but the problem with this one is that it only lets me record inbound calls. This is the stuff you run into all the time when people are trying to overthink something that's already been proven. And honestly, that's one of the reasons I brought up the tip top example a minute ago, because with the franchise model, I love it so much. There's not even an opportunity to try and argue with this stuff. It's already set up for you. Therefore, you have to follow that path. And it's just a no brainer.

Now, what about, uh, what kind of pushback do you get from intelligent people when it comes to putting video cameras in their lobby to ensure quality control? Well, it's unethical, Clay. Well, I can't record. I mean, I know the team members. I know that Target puts up cameras. Home Depot. And I know that traffic lights put up cameras. Yeah. And I know Walmart puts up cameras, but we can't. Never would do that. Yeah. And that's what keeps small businesses small. What about the group interview? What kind of pushback do you get from intelligent people about implementing the group interview? Well, I got to tell them it's a group interview.

I don't need to tell them. I got to tell them that right. I need to tell them it's a massive interview. You mean I have to do it the same day, the same time, every single week? What kind of pushbacks do you get when we have a client? As an example, we have a client right now, Dr. Tim again in Alabama, huh? The ophthalmologist, we told him that's and he did it. So great. This is what's awesome. We said, make a list of the hundred people that you want to refer you.

the hundred optometrists. He's an ophthalmologist, which means he has surgery. He does surgery on the eye. Optometrists treat the eye and they refer out surgery to an ophthalmologist. Okay. So he's getting referrals downstream from optometrists. We said make a list of the top optometrists in town and bring them by donuts every week and tell them you'd appreciate their referrals because you'd like to help their patients. And he says, uh,

Okay, done. And we said, and then make sure you ask every single patient for an objective, you know, Google review. And he says, okay, well, Dr. Brett, no pushback. Good. He's doing it. It works. He now calls him donut referrals. He's texting over Marshall. Yeah, with all these exclamation points and another donut referral.

But what kind of pushback do we get, Chuck, from a very smart person? Oh, yeah. About the dream 100. That's a waste of time. I can't dedicate that much time. What do I do, step one? You know, drop off donuts. Yeah. Step two, what do I do then? Drop off donuts. Every week? Every week? Yeah, absolutely. Every single week. But what if they tell me no? Go back the next week. Drop off donuts. Drop off donuts.

You hear doctors, he talked about it on the show. I think people think it's hyperbole. I don't think they believe for real. No. They tell you never to come back. Oh, I'll see you next week. What kind of pushback do you get from smart people when you tell them it's time to gather reviews? When I say it's time, you have to gather a Google review every single day from at least one real customer. What kind of pushback do you get from the smart people? I'm going to automate it. I'm going to automate getting Google reviews in that way that only the good ones come through and we'll store them up and we'll slowly release them over time through some third party.

Okay, what kind of pushback do you get from smart people when you say we need to add content to the website every day? Either you can do a podcast, you can write the content, or you can have our team write the content, but it doesn't matter. You have to write original hypertext markup language content every day, and you can add that content to your site map by adding either podcasts, original podcasts by writing it yourself or having our team do it. What kind of pushback do you get from the smart people?

Hey, I don't know if you know this, but I was reading a blog about these things called spinners. And they can take my competition's content and spin it into new content for me. And you can't do that! You can't do that! Now, what other areas do we get pushed back from smart people? I see this a lot. I'll say...

Dr. Client, I need you to save all of your files without acronyms. Please. This is an impediment to growth and I need you to stop using acronyms because nobody knows what you're talking about and we need to stop using acronyms. As you scale,

Or if you get to a place where you're going to scale something, like franchise something, can you please explain why you can't use acronyms? Because soon enough, like Elon Musk says, you're going to have a glossary of terms that nobody knows nobody wants to ask about because they don't want to feel stupid. And then it's, like you said, it's an impediment to growth. It's an impediment to getting things done correctly.

OK, so think about this. I'm going to read a notable quoteable to you from Elon Musk. Actually, I'll put it on the show now. And could you read this for incredible listeners as I queue up some incredible Elon Musk quote music? Don't use acronyms or nonsense words for objects, software or processes at Tesla. In general, anything that requires an explanation inhibits communication. We don't want people to have to memorize a glossary just to function at Tesla.

Think about that for a second. Why do doctors typically push back about removing jargon from their business? It's the way they've always done it, Clay. My business is different. It's the way we've always done it. You hear people say, okay, okay, so you're saying that you've always done it that way. We hear them say that a lot. This is how we've always done it. We hear this all the time. And then I'll say,

And for 18 years, you've been barely making it. And by default, it's going to continue. So I need you to save all, and they go, it'll take me all weekend to rename the TPS reports, the R5 files, the M7 documents. And I go, I know, but your front desk lady,

or guy doesn't know what you're talking about. Right. So every time that you say that, they don't know what you're talking about. Yes. And it would take me all weekend to rename all I mean. Better to do it in one weekend than to end up losing a lot of money or patience or what kind of pushback do you hear from smart people and Jeff about saving their passwords all in one place?

That is a sensitive subject right there. Um, nobody does it and they can never get into anything. And I, you know, they don't even have real pushback. It's just like people don't do it. And they know it's a good idea. I should definitely do that. I should. Yep. I should, but they just don't for whatever reason. Nobody's worried about that one password that's protected. That's going to release all the rest.

Right. It's, it's, it's a funny thing. It's a funny thing. You know where else I see pushback clay from smart people? Uh, no brainer coming up with a no brainer. Yes. Hey, that's going to devalue you. I can't, I can't do half off. I can't do a $1 first service. That, that's going to devalue my brand. It's super important that you don't become a poor smart person. Right. I mean, nothing's would be Dr. Breck. How often have you seen really smart people?

who are just getting destroyed by people like myself who are pretty low on the cute charts. I think you're pretty smart, Clay. I have a certain set of skills. Listen, I know about how neural pathways work, but it took me a chip like yours to even learn that word. I'm like, Earl, let's say it again.

But a neural pathway is where if you do a repetitive task over and over, good or bad, it becomes a habitual activity. And it took me a long time to figure out just like how to kick a soccer ball or how to shoot a basket. Took me a long time to master business growth. But now it's like my default setting. Took me a long time. But I think people get frustrated when they meet me a lot of times because I think they

want me to be deeper, but it's just not there. But you see it a lot. Yeah, to answer. Yeah, to answer your question. I mean, yeah, there are a lot of people that are getting their tails kicked by you or guys like you or, you know, I mean, just the people that, um,

They just, they do. They have a system. They follow the system. They don't question the system and they just, they go out and they execute, execute, execute. And that's the, you know, I was listening to a little podcast not long. And that's one of the things that the guy said was execute is worship, like just you've got to execute. And so, you know, a lot of people have great ideas, but it's the one who's doing them that actually makes a difference.

We're going to now share with you a story of a client who is really just knocking it out of the park. And what we're going to do, Chuck, is I'm going to cute the audio, right? Can't even cute the cute the audio. When I cute the audio, we're going to pause it from time to time to break down what they're saying and give some context to it. I'd like to get Dr. Brooks take on it. Jason's take on it and your take on it, Chuck, because this is a powerful, a powerful success story of a company that's grown by more than 35% and less than a year. It's called mod scenes.

And they make decorative backgrounds and sets for churches for big corporations. ESPN. Yeah. Like if you're watching ESPN or you're watching life church online, they're, they're doing the backdrops for, for big organizations. Very cool stuff. Physical backdrops are digital. Physical backdrops. Really, really cool. The backdrops. Yeah. They help the lighting, the stage set up just a really great business. And so now that you're further ado, back into the mod scenes story.

So I'm Stephen Hall. This is my beautiful wife Sarah Hall. We are businesses mod scenes and we make stage backdrops for churches and corporate clients. Beautiful. Why did you first get involved in the scenic industry? It was an accident. I'm a lighting designer by trade and there was a huge need for churches to have easy to use scenic and so we met it in our church and then made it broader and met in lots of other churches.

All right, so this is the first teaching moment, Chepa, I want to get into. This client, this person, he saw a problem and then he saw a need and he filled it. He saw a problem he could solve. Can you talk to me, talk to the listeners out there, help educate us about why it's so important to sit down and make a list of all the problems that you can solve for your current customers if you have an existing business?

Yeah, because a lot of times what I found is entrepreneurs and business owners are selling to themselves the idea of what they want. So you got to sit down in the mind frame of the customer and create that list. What does the customer see when they see my business? What problems do I solve for them? And don't put your own flavor on it because you're not selling to yourself. So think about one of your clients. Think about restore home health. Yeah. What problem do they solve? They solve home health. So they do home nursing and home physical therapy for people that are homebound after surgery or after an injury.

Do explain more if I don't get it. Okay. So they, if you're stuck at home after a major surgery, you have like a major knee surgery, hip replacement. They will send physical therapists and nurses to your home to check in on you, help you with your meds, help you with your physical therapy and all of that.

And that's a real need that people really have. Real need that people really have. Okay, let's talk about Angels Touch, the business you work with in the Boston area. What problems do they solve? They do auto body repair, they do detailing, and they do complete restorations of vehicles. So I would love it if she would hear this podcast. Yeah. Make sure she gets to this one. Absolutely. But think about this, Dr. Breck, where do you go to get your oil changed in Tulsa?

Uh, right now I go to the Audi dealership. Okay. So when you go to the Audi dealership, do they, is it nice in the lobby? It is. It is nice. I've been there. They have it nice. Is that the one that's attached to Jackie Cooper? Am I thinking the right one or is it different one? No, this is on, um, 43rd and Memorial. Okay. Now these ones have, these ones have, uh, this Audi dealership, do they have fresh coffee available? They do. Do they have refreshments available? They do. Big screens.

No, they have so like a couches or sofas they do have some big swings Yes, they do have some some nice eating their Mercedes dealership that I used to go to a lot You go in there to get the car serviced and you sit down and they know That I'm gonna bring kids with me because I'm the average person's gonna bring kids on we last time I was there ahead to my kids So let's start with this and these are all things that you should write down to share with her Okay, one is they're open during hours when I can get there. Thank you

So I typically can't go to a dealership Monday through Friday, nine to five. So they're open when I need it, which is after hours. And they're open on the weekends when they're when I need it. When I go in there, Chuck, if you're going with your daughter, what is she going to say after about six minutes or my daughter? What's what are our kids going to say after waiting for about six minutes in the lobby of an auto dealership? I'm hungry. I'm bored. There it is. So they provide a variety of healthy and tasty snacks for free. There you go. For their customers. For free.

free and it's unlimited at the Mercedes dealership. There you go. Because they assume you're not going to take 47 cookies, you know? But they're nice. And tell this to Angels Touch. We work with a company here in Broken Arrow called the Garage. They have fresh baked cookies. And people cannot stand it. They can't come in there. It smells like fresh baked cookies. They're making them in the store.

They're making them in the lobby. It is awesome. So they thought about the needs of people. Then they have big screen TVs that Mercedes dealerships. You're watching great ESPN sports. They have different channels you can watch. They've got magazines that make sense. They've got cars on display, Chup, that, you know, are crazy, awesome cars. Right. And I want you to look at them, sit in and have fun with them. Yeah. So they're making it an experience. That's the key.

Now, I see a lot of car dealerships, a lot of auto repair shops where they don't think about the customer experience. The customer is now sitting on blue chairs from like, they stole from like a third grade elementary. You know what I mean? Absolutely. They got magazines from like 1984 people. They've got just and it's not good. You know, old people magazines. I'm reading about the recent death of Princess Diana, right?

So then I'm like, what in the world? All the mad libs have already been filled out. It says George Lucas plans to launch Star Wars. I'm like, what? Anyway, so you're the people we landed on the moon. Call my wife. No, but I mean, you're reading through old periodicals like I can visualize the place I'm talking about right now with the doesn't the wrong way.

Now let's think about it again. If you go in shop, what's something you need to do every 3,000 miles, 4,000 miles with your vehicle? Change my oil. So I've been told. OK, so I go to change my oil. You got to change your oil. We take it in there. Take it in there. Now when you take it in there on a Saturday, how long is it going to take you to get to the place where you have your oil changed?

Uh, actually it's at the garage that we just talked about. So about 15, 17 minutes. And once you get there to the garage, if, wouldn't you like it? If they would do or any business out there listening that's in the automotive repair, wouldn't it be cool if they did a 20 point inspection top down, Dr. Breck? Yeah. Sure. So they did 20 point inspection and they say here is, uh, what's about to go wrong? Yeah. We came up. Yep. We say, Hey, you know what, sir? And by the way,

Seriously, this just happened. A local place I took my car to about a month ago. They did not do this for me. I pull out of there and I was stopping to go into the gas station and my kids were still in the car out there. So I go in to pay. I noticed my front headlight is out. Oh, come on. So I drive back to the place I was just at and I said, hey, can you change my light while I'm here? And the guy said, yeah, we can't. And I said, was it out when I got when I was here? And he goes, oh, yeah.

Seriously didn't bring it up. So if you had a 20 point checklist You say to the customer and so Chup imagine that this was your experience. Okay, I come back to you I said hey I just see you know we did our 20 point inspection Looks like your wiper blades need to be replaced. Okay looks like your engine coolant is low Looks like your tire pressure is fine. We recommend you rotate the back two tires There's some balding on one side little balding

Um, we re recommend that you would replace this, that the belt, the, and if I went through and told you there was three out of 20 things. I said, these three things have problems. These 17 are fine. And I said, do you want to go ahead and get the new blades today? Do you want to top off the

We say yes to some of that. Would you rather just not get out at one time? Oh, for sure. I, I, especially me personally, I'm not a mechanical guy. I don't work on vehicles. So I, you know what's so frustrating is changing my wiper blades. Every, I'm like, it's like the same every time when I can never figure it out. So I would totally. Now I know we're loyal to the garage. Right. Well, let's think about this for a second. If we didn't know that the garage broken air. Okay.

It's just so important for angels touch to get this. Yeah. If you guys were driving down the road and you saw a sign, Dr. Breck, that said, $1 oil change. Yeah. I'm in. Would you go in? Oh, yeah. So you're rolling. I don't even need an oil change. Hey, home of the $1 oil change. How does this work? And this is where the sales begins. The front desk person or whoever greets you would need to say, here's how it goes. It's a dollar for the labor today. And then just whatever the cost of the oil. So it's going to be like, you know, $19 today for the oil and the change or 15 or whatever. Yep.

Right. 80% of people will say, okay, cool. Yeah.

You're not going to have a line around that business. You would think so. The no brainer works. No brainer works. But again, we're talking about this. I want to make sure we're getting this. These guys at mod scenes, they embraced every single step we've taught them and have implemented like you wouldn't believe. And so now that any further ado, back to the interview with mod scenes. Now, mod scenes actually came into our office in Tulsa. They drove from Oklahoma City to Tulsa and Abby, their coach interviewed them. And that's who you're hearing asked mod scenes the questions.

Then he further ado, back to our interview with Modscenes. He's selling himself short. He's a phenomenal lighting designer and working in churches was constantly running into these same three problems that he needed a set. He had a handful of volunteers, most of whom were high school students. He had no budget and he had no time because leadership kept making changes in their decisions over and over and over again.

He knew that other churches had the same problem, and that the event industry also has the same problem, where you have a lack of skilled help, a lack of time, and a very tight budget, and mod scenes was born out of that. So good. OK, Mel, why are you passionate about what you do?

Well, two reasons. I really like to make cool things. So that's one of the big ones I really like to make things that are beautifully interesting. And also, I think that the church is the hope of the world. So I want to build and encourage that however I can.

Okay, Chuck, can I go ahead and probably lose half of our audience real quick? Can I go ahead and get a pull the rising hot take here? This is my favorite part of the show. This is something that everybody out there listening needs to get. Jason, I want you to answer this question. And I'm not.

going to judge you for the answer. All right. But I have to have you answer for sake of this debate. Gotcha. I have to have you answer it. Now you don't, again, we don't have to agree, but I do need you to answer this question. Otherwise this will not be a fun discussion. And then she gets to watch the sparks flop. Yes. Usually it's me. Here we go.

I believe my personal religious belief is in the Trinity. So the father, son, the Holy Ghost, I am a Judeo Christian. That is my worldview. That's my religious belief. What is your religious belief and do you have religious belief?

I do not. So you would you consider yourself as agnostic atheist? Do you have a preference? I just let people decide what they want to call me. I'm just I'm a guy who I like the idea of it. But it's not something that I've ever bought into. My I guess my belief is enjoy whatever it is that makes you happy. You know spiritually as long as you're not hurting anybody else. Do you believe that some greater being like Napoleon Hill talks about created the planet or are you thinking it's it's randomness? I just want to know you're you're where or have you thought that deep on it?

Well, the church of Scientology says, no, um, I, I haven't really thought that deep on it. Um, okay. So to me, it doesn't make any sense, but that's just my personal opinion. So let's just, let's just go right there. Yeah. So that's, that's great. So now we have some disagreement. This is great. So what happens is, is Mr. Hobby Lobby, who started Hobby Lobby, David Green, he is a Christian guy. Right. Now Mr. Howard Schultz, who started Starbucks,

is not of the same faith as Mr. Green. Okay. It's very important to know this. So Mr. Green, why did Mr. Green start Hobby Lobby? Do you know Dr. Breck, why Mr. Green started Hobby Lobby? I do not. By the way, he started the company for $600 and everyone should read the story. It's incredible. There were people with cerebral palsy where they have deformed hands. Right. And he noticed that they were mentally sound, but they couldn't do a lot. And so he thought,

How can we employ these people? So he was working at a shop, a craft shop where people would come into the craft shop and they would purchase beads to make bracelets and things like that. And in his own free time, he would make mosaics with the leftover things and sell them. And he would take like fences, privacy fences that had fallen down or were being replaced. He would clean them up, make sure there were no termites in them or whatever, and he would make these rustic frames.

And people really liked the rustic frames. And so he thought, I wonder if other people would like these rustic frames. So right here in Oklahoma, he started making these rustic frames. Then he thought, you know what, I could hire the cerebral palsy people to make these. And then that's a way to employ them. So he started Hobby Lobby as a way to help. And then the profits, he's like, you know what I'm gonna do? I'm gonna feed my family, but I'm gonna donate the rest of it to my church.

That's why he started it. Okay. Yeah. Now let's go to Dateline Starbucks. Do you guys know how Howard Schultz started Starbucks? No. No. Oh, no. I don't know how he started. I'm going to have you shut that door real quick. Yeah. I got a little bugage coming here. Okay. We got it. So Mr. Mr. Starbucks, Howard Schultz and his book, Pour Your Heart Into It, which everyone should read, by the way, more than a hobby is the David Green story. Read that book, but then pour your heart into it. Starbucks. That's awesome. You'd love this book.

So he is a white collar executive. He's traveling around the world. He goes to Italy and he realizes everybody's gathering around at a community place, having coffee. And he's like, this doesn't happen in America. In America, nobody's gathering around having coffee. Grab it and go. So he's asking who is making the coffee. His coffee is better than any other coffee I've ever had. It's good. He's kind of like you, Jason. He's a foodie for coffee. Yeah. You like double shot, right? I love all coffee, but double shot's very close to my heart.

Why do you like double shot? I like the way that they brew it. I like the people who brew it. And I mean, I'm not like Starbucks. Like, um, as Shelton say, you know, you, you pay for the experience, not the coffee. This guy's a foodie. I am a foodie. I mean, I am, I am, I'm a trained culinary student. He's a trained culinary student.

the colon. Oh, don't even get started. Sorry about that. No, no, I do. I do. But yeah, double shot just does it differently. They have like a really cool atmosphere and their coffee speaks for itself. So Mr. Schultz, he starts Starbucks. No, no, no, no. This is what happened to him. He went to the founder of he comes back from America after going to Italy and meeting these baristas with the vision vision to build these small coffee houses where he can have baristas. Mm hmm.

But in America, no one gets the idea. So he goes to this dude who owns a company called Starbucks. Chuck, are you familiar? Were you aware that Starbucks existed before? No, I did not know this. Yeah, and they sold bean grinders and beans. So he goes to the guys, and by the way, the original logo for Starbucks, I want to put a link to it on the show notes. Yes. It is a bare-chested mermaid. I remember they had to change the logo because it was offensive in a lot of cities.

So anyway, so he goes to these foodies, these coffee grinder guys, and he says, here's the deal, guys. We could open up a coffee shop. And we don't want to open a coffee shop. All we do is we like to make it the beans, like the grind the beans. That's cool. But seriously, we could make money.

It was a coffee shop. And they said, when they just went to grind the beans, they don't never work. He said, wait, here's the deal. Listen up. Can I use your beans? I'll pay you for the beans and I'll give you, if you let me use your name because you're an established name in town, um, I'll work for free. Now, this is a white collar executive chip. This is a white collar executive. Right. So Howard Schultz leaves his job and works for free.

living off of his savings, depleting his savings, opening up the first one in a Pike Place in Seattle. I've been to the first one. He's personally worked there.

Now, he is definitely in favor of the rainbow flag. Who knows about the rainbow flag? Chup, what's the rainbow flag? The rainbow flag is a flag that's made up of all of the colors on the spectrum. And it is a symbol for gay, lesbian, Brad community, right? Gay, lesbian, transgender, what do we call it? LBGTQ. Yeah, there it is. Okay. So he is very much for what we would call progressive

causes. Okay. Now very for progressive causes. We got that. So he's in favor of what Dr. Rick progressive causes. Right. But Mr. Hobby Lobby is in charge of what they're Jason more secular religious values. Mr. Hobby Lobby guys in favor of more and more of the religious conservative conservative Christian. So this is what happens is Howard Schultz begins to say, you know, for Christmas, I don't want to call it Christmas anymore because that really

it we would be defining holiday by saying christ so i'm just going to call it the holidays just remember the controversy when he started calling it the holidays he wouldn't use the word christmas in his stores there was a controversy over the color of the cups there you go so but he has decided to use the profitability

Starbucks to move his causes forward. He's taken the profits from his company to progress, to improve, to fund his beliefs. If you go into Hobby Lobby, this guy every year

does full page ads in every market with the, uh, the center's prayer. You know, um, he's a guy who plays Christian music overhead and he donates an incredible crazy amount of money, an insane amount of money to building the world's Bible museum to, um, funding orphanages. And both of them are doing, they're, they're using their business to serve them, although they are a hundred percent diametrically opposed. Right.

they could not be more different in their values, in my opinion, although they both agree on capitalism. But this is where I see a lot of business owners getting it wrong. This guy, mod scenes, he says that he's a Christian guy and he wanted to help the church. So he found a way to help the church while also helping himself. That's a win-win. But I see people who own a business who get themselves in a weird situation where they

Um, because of their partner or their employees start to sell products or services that they personally don't feel good about. Yeah. So their employees is an example. You have a company party. Okay. And let's say there's a hundred employees coming in. One employee walks up to you and says, Hey, I know that you want to call this year's party, a holiday party, but I want to call it a Christmas party because I believe in Jesus.

Well, if you're the owner of the company and you don't want to call it a Christmas party because you don't believe in Jesus, you can say, no. No. Because the business exists to serve you. That's right. So if you work at Starbucks and you're a Christian and you want to have Christmas music playing overhead and you want to call it Christmas and Howard Schultz says, don't do it. No. Then you have to do what he wants because he's a boss. Right. And if you want to have a Christmas party and you have one super progressive person that says, I'm offended by it,

You don't need to convert. You don't need to change your systems to accommodate them either because it's impossible to have universal praise. So what I really, what I really like about this mod scenes guy is he's out there saying I'm going to work with churches to help them. But I'd ask you if you're listening today, what's a cause that you believe in that your business could fund?

What's a cause that you believe in that a business could fund? Think about co-law fitness chump. Every time that they sell a membership, they donate a certain percentage of that revenue to drill wells in Africa for water and Mozambique. How cool is that? Very cool. Now, I mean, Warby Parker, every time they buy a pair, every time a customer buys a pair of glasses, they give a pair away.

Now, if you work for a company that hasn't thought of their cause yet, or for a leader that doesn't have any cause there behind chip, what starts to happen over time if the leaders, if you know that the leadership of your company doesn't maybe have any type of cause or big vision over time, what could happen? People lose their buy-in. They lose their excitement. They, you know, if that's part of what you've originally hired them on for and the expectations change, then now you've got a team working for you that's not really passionate about doing what you guys do.

So for elephant in the room, Jason, you know this, but for every first haircut we do, we donate a dollar to what? Compassion International. Now that is a cause that feeds kids. You know, so if you're out there and you say, I have, I want to help world hunger, but you don't have the time to do it. We donate to that and it provides schooling, clothing, education for kids who are in the third world. And Chuck, do you know Montel Jordanis? Brings a bell.

You know this is how we do it. I'm gonna pull it up on the big screen here. This week we got Mr. Montel Jordan to kind of come out here and do a little read here for us. Let me let me queue up. This is Montel Jordan. No, I don't want to sign up to Twitter. Okay, here we go. Here we go. Let me hit play and let me get my audio going. Hey, what's up y'all? This is Montel Jordan.

And that elephant in the room, this is how we do it. Every first haircut is $1. And we donate it to Compassion International. Oh, thank you, Mr. Montano. Oh, that is how we do it. Now, also James White, the running back for the New England Patriots. This is James White. Here we get, can we cue it up here? Here we go. At elephant in the room, it starts with one. For every $1 haircut, we donate $1 to Compassion International because we want to help provide kids in third world countries with medical care, nourishing food, and life-changing education.

It's very, very hard to get behind a leader that doesn't know where they're going. So I'm just asking you rhetorically today, if you're listening, what is a cause that you could get behind? Jason, what's a cause that you're fired up about? What's a cause where you go? Man, I'm just, are you, are you fired up about helping prevent male pattern baldness? I should be managing a barbershop. What are you passionate about there?

I didn't realize that or I had no like understanding of how like deeply affecting Alzheimer's was until I watched Seth Rogen celerity for charity and that really really opened my eyes to that whole just

Yeah, it's awful. But the way that he goes about it, I love comedy. I've always wanted to be a stand-up comedian. So he has this thing that he does every year. I think it's a comedian's for charity or something like that. I'd have to do more research. But being involved in something like that, where you have these big A-list comedians that come out and make you laugh, having dealt with something so serious, and then turning around and giving all that profit to Alzheimer's research. Is that hilarity for charity? Yes, hilarity for charity.

Dr. Break, do you have a certain cause that you're into? Are you into helping teach dodgeball to third graders in Latvia or do you have a certain cause that you know or a certain worldview? I mean, do you have a certain thing that your wife get behind? Yeah. So like you, I'm Judeo Christian. And so that's a big part of how we framework, you know, what we do, how we do, who we serve. And

So, yeah, that, you know, supporting the church and the mission of the church to share the love of Jesus. But then within that, there's other things because we're called to, you know, help orphans and widows. And so, adoption is also something very near and dear to my heart. You know, something that Chup's really passionate about. He and I have talked about this a lot. And we share in this, it's really Chup's ministry. It's probably, I hate to take the room down. I mean, you mentioned the Alzheimer's. You're talking about taking care of widows. I'm talking about, you know, feeding kids. I don't want this to be too deep.

But don't worry, it won't be. Chup is really passionate about supporting the owners of Burnco. Oh, I dad is actually going to go. He wants the owners of Burnco to do well. Actually, I've friended him on Facebook yesterday. Really? Nice. Nice. Burnco is a great barbie. It's so good. It's Chup's ministry. How many ribs can I eat? For every coaching client, Chup gets, he donates a large person to his income to

All right, it's my Tuesday ritual. Now that he further knew back to our interview with mod scenes. Okay, how did you first hear about the Thrive program? I heard about the Thrive program through a podcast where Clay was talking church leadership podcast where he was interviewing leadership podcast, I believe it was.

And then how has the Thrive Coaching Program helped you both create time freedom and financial freedom? Okay, so you guys are all incredible. So some of you probably know this because I know I've worked with a few of you guys, but you're incredible. You've helped us with setting up the new website. We keep getting honestly more leads than we can handle, which is an awesome win. It's been really good to be able to

know what we want directionally and be able to have you guys help us get there specifically through making artwork that matches the quality of our business because we have a high quality within what we do and you guys make it look like that because me and graphic design aren't you know I could stage design all day graphic design not so much

And we're working on systems to have even more time freedom. So we're working on the financial freedom. We're really close to having everything absolutely paid off all of the money that we invested and that we've worked through. And we have tons of assets for how small we are. For in three years, we've grown a ton. So yeah, you guys are incredible. So good job to you guys.

Now I want to break down two powerful things that Stephen with mod scenes just said there, Jason, two things, two powerful things.

Um, Jason, uh, do you remember middle school? Do you remember middle school? I do. Okay. Think about middle schools. Think about eighth grade. Remember eighth grade, Dr. Breck. I do. What age, by the way, did you meet your wife? I actually, uh, took notice of her in seventh grade. Okay. I think you and Chup share this. Okay. Oh, is that right? Chup, do you, sixth grade, sixth grade? You mean me. And what, so what year was that? What year was that guy? Come on. I am going to use my brain. Uh, what have been 1996 or seven?

1997? Yeah. Okay. So this would have been nice. Wow. 96. Okay. And I think it's important that we all, we all remember, we go back in our minds, go back to 1996. Okay. And we got to kill up a song that let me fully find it real quick here older months a little earlier, but yeah, 93.

93. Yeah, I was being born that year. Thanks, Jason. It's a big year for Jason. Yeah, but you're still more handsome than me. I don't know about that. I maybe have more hair on. OK, so I'm going to cue this up. This is a Mariah Carey, Boys to Men from 1996. And this is what would happen is we would all go to the school dance, right? And what you wanted to do is you wanted your parents to drop you off about

Maybe like probably a block away from the school, because you didn't want anyone to know that you had parents. So they would drop you off and you'd be in a gym. A dimly lit gym, the lights are down. There are a few students still shooting the basketball. And I say a few. It's most of the jocks. They're shooting the basketballs. And everybody's trying to dunk.

Everyone's running up there and trying to touch the net. Trying to dunk the ball, the impressive guy who's now the impressive athlete who's now unemployed, he would be able to dunk the ball and no one else could really dunk. And then the girls are out there dancing and groups of three to five typically. The chaperones ring around with light with a flashlight.

You can buy pizza slices for a dollar, maybe two dollars, maybe. You get like a Mountain Dew, a Mountain Dew. We didn't have Red Bull yet, hot cocoa. We're having a great time. You don't have Cheetos to mix your fingers all orange, you know. And then you look up and you realize, holy crap, my parents are gonna be here. It's like 950. When the clock strikes 10, we gotta go. And the DJ hops in the mic and says,

Ladies and gentlemen, this next song will be the official last song of the night. So if you're out there, think about that special somebody and get them on the dance floor. It's now you're going okay. It's a slow dance song. It's a slow dance song. I just missed my opportunity to dance to one slow song.

Jeez, I dodged that bullet because I thought, I thought, you know, I had a song that I was going to dance to, but I couldn't get the urge, the nerve to ask because I was like, I was standing against the wall and I'm up against it. And you got to get your backup off the wall. So the mod scene's got, he's listening to this podcast and he's going,

I gotta get my backup off the wall. I gotta go ask the girl out to dance, but instead, he said, I gotta ask the man bear pig to coach my business. But a lot of people, they listen to a show like this, and it's like fun, and we're having a good time, and it's like laughing, learning, I got concepts, I'm learning every day, but I'm not engaging. I'm more of just acting. I'm listening, I'm having a good time into my mind. I'm like, oh, that'd be nice someday to own a business one sweet day. But what if, what if they queue up another song, and this song is like,

Do you remember this song? They keep this song and they say, let's jump up next. We're going to play our final flow song. And the DJ is an FM DJ from a local FM station, 106.9 or something. And this guy's not really a good, just jockey. You remember the FM DJs from your middle school dance? Were they good? You ever have a good FM DJ? No. They got black lights everywhere. And you're like, look at my laces. They glow. Remember that? They had the strobe light, the strobe light and the fog?

And the DJ would play random stuff. And he's like, ladies and gentlemen, the last of people slow saw another night. And you're going to ask the girl. And then he hits play. And you're like, this isn't this isn't a slow song. Trimly has hit the wrong button. And you're like.

I can't ask. This isn't the right time. I was going to do a slow song. You're messing up for me. But he's, you know, and so you're making an excuse string. I can't ask her to dance to this song. I had planned. I had planned on just a... The timing's not right. Frick! But he said, you know what my team said, I'm too busy to grow my business systematically. I'm too busy, but you know what I'm going to do? I'm going to make it happen anyway. Yep. Mm-hmm. Chup, what time? What time do most of our successful clients typically wake up? Are they waking up at...

No, six in the morning or seven or eight or what time are they typically waking up most of our successful clients? I mean pretty much four four to six a.m. Easily easily because there's so much time available right nobody's talking to you for four straight hours. Here's the new baby's if you go to bed at nine p.m. So good what you can do is you can sleep six hours. Oh, yeah, and you wake up at three a.m. Jason, what time did you wake up today two o'clock?

You woke up at two in the morning this morning. And yesterday. And so what we did is we were able to get so much done. What were we doing this morning? We're eating the franchise disclosure document for Elephant in the Room. We're all recorded on audio. Oh, yeah. Dr. Breck, what time do you wake up in the morning? Typically about 4.30. So you're a successful man. You're waking up at 4.30. Mm-hmm. Chup, what time are our coaches meetings? 6 a.m. And why, Chup, why do you think I would make our meetings that early? Because we're special forces. I want to set the tone, the tonality for our clients. That's right.

So he's possible. So here's the deal. Yeah, the DJ has played skills. And this wasn't a song you wanted. But you're like, so now only the ambitious guy goes out there. And let me tell you what, he scores the 10. He's out there on the floor. He gets the 10. And now you're like,

I'm going to do it. And then this is the worst case scenario. They stop music and someone says, Clayton Clark, your dad is here. Tom Clark, and you look and you're like, frick! No! And you have to leave the dance party without asking your girl. And because it was third grade, Ashley or Amanda?

You couldn't ask her out. Every girl in 1996, their name was Ashley, Amanda, or Tiffany. Brianna, there was a bunch of Brianna's back then. Every man you knew, every man you knew, his name was Mike, Matthew, or John. Every man. There's some Zach out there. Now everyone's name, their name is Skylar. Riker. Madison.

There's a lot of any name that could be any gender. That's the name of people choose now It's just eventually if someone's just gonna name their kid trans as a way to kind of do all the names like hot like Madison and Skyler they could be any so now the music's playing you have to leave now because your dad grabs you by the hand He's like son how was it? Did your dance with anybody to get out of here? Dad? I don't even know it's like an NBA player got kicked out of the game. Yeah, get off me get it

But yeah, so now you're done you're done and now your buddy looks over at you and goes Frick I Saw you guys see what happened to my friend John Did you see what happened to my friend Mike Mike John Steve all my buddies? They're gone and we've got one last song. Hopefully this DJ can correct himself the DJ hops on says ladies gentlemen my bad there I

Hit the wrong button here, but on behalf of 106.9, it's where we play today's very best music. We're going to play one more slow song. This song is a special shout out dedication from Mike to Kerry. And you're like, oh, frick, he dedicated because he's got balls that guy. So now he comes out there on the dance floor. He picks up that phone. He schedules his 13-point assessment. He asks her, he says, do you want to dance with me? And she says,

Yes. Because history favors the bold. So now you see your friend out there, John dancing with Carrie. You see Amanda dancing with your buddy Brandon. There you are. And then you're going, I got to participate. So you run out there and you look for someone. And her name has to be Katie because it's 1996. That's the day that the only day they had left. You look around and you ask Katie, now Katie might not be a 10. That's OK because you're a 2. There you go. But she's a 9.

So you go out there and you dance with her. And then when the chaperone's not looking, you do this thing called the David Coppa Field. It's a magic trick. And so you start moving down, you're moving down to that kind of that waist region. Top of the waist. Top of the waist. And then you get a little skin contact, just a little. And then the chaperone turns on the lights and they say, ladies and gentlemen, it's time to go. And then you look back at Katie, you say, Katie,

Are we going together? And she goes, I don't know. He said, will we go together? And now you're going together. Which means nothing because you don't have cars. We're going nowhere. Do you remember that? And then at school all week, it's like they're going together. And at that point, all the girls are taller than the boys. It's great. It's a deal. It's a deal. And so all I'm saying is I want to make sure you get this history favors the bold at eighth grade dances. But people who just can't get up the courage to

ask, you have not, cause you ask not people who they're encouraged to knock on the door and to ask will never have that kind of success. So Steven is a bold person to reach out. Right. He knows we only have 160 spots available. Uh, shut right now. Abby is his coach. Is she booked out? She is booked out plus one. She's minus. Yeah. She has negative one spots. Look, I got from her because I thought she had one avail or two availabilities. Yep. And I gave her two and now she's over booked. That's right.

And the reason why people don't want to be overbooked is because it takes a lot of work to prepare for those meetings. Got to get it ready. But he reached out. So that was bold. That's bold, man. You painted a good picture there. I'm stuck in eighth grade, sixth grade right now. Just dances. Do you remember just the whole jean jacket thing?

Yeah. It's coming back. I just added this song back. I own two. There you go. Yeah. Just keep that one from back. It's going to come back around. Hey, did you hear this song, by the way, on the elephant in the room playlist? I just added it this week for me. Yes. I freaked out. Yeah. Look, how is it possible people thought these people might actually be singing? Look at them.

Look at this song. If you're in your car right now, sing along and then go to dr.breck.com and look at that chiropractic adjustment. Come on now, break it down. Look at this. Oh, wow. Go, go, go, go, go. Remember that part? That was hot. Here we go. I'll just do a little bit of it. Here we go.

I'll put you on my mind. Almost every time. Unbelievable. That makes me cry. That was my 41 million views. That was my grandpa's favorite. Really? Yeah, and he was kind of a racist. Look at this. He loved your grandpa. He was a racist. But he loved to talk. Now, just for love, just for love. My mother-in-law destroyed my heart's tape of believe in only because they were lip-syncing. Just so we're clear, you are a man. People can't see us. You have dark skin. I do. And you said your grandfather was racist? Yeah.

Did he hate white people or black people? Or who did he hate? My white grandfather. Your white grandfather did he hate you? He loved me. Okay, but just those people. Hold on, hold on. You remember this song, guys? Remember how after you had a breakup with Ashley and Amanda? You would go into your room and you'd listen to songs?

And you're just sitting there singing along in your third grade mind, your fifth grade mind. This is the biggest event in your life ever. And then you would call your, your friend up JP. Had a nickname JP. You'd call up JP and say JP. JP, you want a high speed dub this for you? He says, sure. And you go, you put in two tapes side by side and you hit the cube, and you do it and you give it to him. And you wrote on there with a marker. You'd write on there with a marker, you'd write on there, Millie Vanilly bootleg mix. JP's mix tape. But then you were a fancy guy. And what you would do is you would call up

Ashley or whoever it was who just you just broke up with and you'd call him and this is back you had the star was the star 69 you've locked the number that's right you'd kill them up you go boop boop boop that's your is this you JP is this you Dan is this you John and you'd say no it's not me

You just play that and she would listen to that and there would be a you would knew that she was feeling what you were feeling connection and then you'd pick up the phone and you rush on you know you she hung up on you minutes ago. Oh God I want to go back to that time. Those are some good times. You got to bring some anoleum to work. You have to lay it down. You got to do it. We got to lay it down. Okay.

So again, this guy interacted though. He didn't just sit there and stand against the wall. He interacted. He reached out. He did. He took the action steps he had to take. And now that he further do back to our interview here with Mr. Steven with mod scenes. All right. How we described where you were at before the program before the program. It was

putting out fires every single day. We were doing cool stuff still, but nothing looked nice to be honest. We had a website that I threw together on Squarespace that was functional enough. People could kind of figure out something and order and hope that it came to them.

It was lots of urgent calls to close friends, or to Sarah, or to somebody else. Hey, so I got an order today, so I need two more people to help me, because I don't know how I'm going to get it out. But since then, we put a lot of processes in place. We're standardizing the manufacturing end, the design end on my end. So we're doing a lot more with the same, actually, less people at times.

So it's been incredible. Okay, what has been the biggest needle mover for your business within the coaching program?

What has been the biggest needle mover? Probably, actually, no, not probably. Certainly, your guys' encouragement to get reviews and push our excellence in what we do. Because anybody can go to a website and buy something. And if they know nothing about what the company's providing, they just have to do it on hope.

Luckily, we're in an industry where it's kind of tight and there's not a lot of competition. But knowing why people being able to look and see we have over 100 reviews, they're like, oh my gosh. There's like two four star reviews in this. So it's been a huge needle mover as far as people's confidence. Actually that and follow up because I did horrible job follow up. And we're doing a much better job on follow up. All right, Chup, he just, he broke down two powerful

moves to power moves. He is a business to business business owner. All right. Right. I just talked to a man the other day. Great guy who has a vending machine business. That's a vending machine company.

And he was under the belief that people don't read reviews when thinking about allowing a vending machine company to install a machine in their business and to have access to the business to come in to refill the machine on a consistent basis. He didn't think that people would read reviews before engaging in a service like that.

I had the same conversation with a janitorial service a few months ago that thought you didn't need reviews in order to convince another business to allow you to clean their business after hours and to give them all an access pass to your company. Dr. Breck, if you were going to hire somebody to come into your chiropractic center to clean it on a daily, weekly, monthly basis, whatever, would you want to see reviews? Yes. Why?

Oh, man. Like you said, if they're coming in after hours, especially. They could rob you blind. Credibility. Yeah, very much so. Seriously. Yeah. But I think also, I mean, playing devil's advocate, even if you're in an industry where that were true, like having the reviews is just a bonnet. Like they're going to now just be blown away because they didn't expect to have reviews. And now you have them.

They're, they're wild even more. Well, and part of it is that, um, when somebody Googles your business name, your, your Google, my business, your Google map is going to show up if you want it to or not. And it is going to show them your reviews. Yeah. So if you don't have a intentional effort, you know, this, when we talk about a lot, people that only leave reviews naturally are usually the ones that are not happy. Yeah. And probably the ones that are never going to be happy, no matter what you do. So you've got to pay attention to those Google reviews because people are going to find them and they are going to read them.

But everybody wants to see what other people think, what other people that have utilized your business and their experience, everybody wants to know that. And by the way, ask your former customers, call your former customers, ask them for reviews, and check what percentage of the time will the customer not know how to leave a Google review? Nine out of 10, 9.9 out of 10. Dr. Beck, what percentage of the time will the customer not know how to leave? At least nine out of 10, if not 10. Jason, what percentage of the time are your clients?

What percentage of the time do your clients ask their customers to leave them a review and does the customer not know how to leave a review? I would say 9 out of 10 is like optimistic. 11 out of 10 times. That's a cowbell moment right there. Now in the elephant in the room because you manage all three stores. Super major. We have a review contest going on right now. We do. And the idea is to get as many reviews as possible from our ideal and likely buyers. Yeah. Let me ask you my friend, how hard is it to get a customer to leave us a review?

mmm it's it's difficult but the trick is you have to ask whoa there it is just like you have to ask the girl out to dance just like you got to pick up the phone to interact with us success doesn't need to be for other people

Amen. Success needs to be for you. That's why we do this thing. This is why we do this thing. It doesn't have to be just our business that's doing that. You can do it. But the problem is you are working right now. If you're listening right now, you're working in your business. You listen to the show for fun and you're going, I'm going to call someday.

I challenge you to do that. I challenge it now. You said, the other day, you said, just a minute ago, Dr. Breck, you said, to be a devil's advocate. You said to be a devil's advocate. I think if the devil had an advocate, that advocate would be Darth Vader. And I think this is what Darth Vader would say to you right now if you're listening right now. And you're thinking about picking up the phone to give us a call. Join me together. We can rule the galaxy as father and son.

That's join me, join me. If Satan had an advocate, I think he'd be Darth Vader. But I'm telling you, you gotta eventually pick up the phone and decide to take action. Now we mentioned this other thing that's powerful, that plagues every business owner. Oh boy. And I really want to make sure angels touch. Here's this. Yeah. And what was the name of the business? The Botox ladies, great ladies. Oh, that is revitalized medical spa. You gotta play this for them too. Okay. They gotta hear this. The follow up thing. Now let me make sure we're getting the follow up thing, okay? Chip, I'm gonna tee up this scenario.

Have you ever had a, have you ever had a garden? Yeah. Yeah. Did you do a good job with it? Did you mess it up? No, I did not do a good job with it. Okay, I join Team Chup here on House and Up Gardens. I'll explain to you why.

First off, I didn't want the garden. This is why I don't do dogs either, okay? Because I don't want the dogs. Now, I like dogs. I love that you have a dog. I want people to have dogs. Great. If you have a dog that's around me, I'll pet the dog. I want to see him Clark here as well. But I don't want to have to take the dog on a walk. Amen. Because with every right comes responsibility, with every possession comes maintenance, with every employee comes follow up. You don't want to scoop it at poop.

So screw with the poop. You want to screw with the poop? No, but so this is what happens is I find out I was probably 14, 15 years old at that point. We have a garden, a family garden. And the family's planted the garden. They say, could you go out there and pull the weeds?

I don't want to. You know? And when my dad and mom would fall off with me, I would pull the weeds. But if they didn't, I would just forget. Right? I just forget. I just forgot about it. I forgot about it. So I think when you hire adults now, you think, OK, I've told them to make sure they follow the script.

And I don't know if you've ever been in my sales trading meetings there before Jason, but For elephant in the room, but I'm constantly like follow the script follow the script And I record the calls and I follow up and I follow and I think a business owner thinks that someday I'm gonna get to a place where I have a garden that doesn't require me to pull the weeds Oh, this is I'm going to have a sales team. It's so good. I don't have to record the calls. Come on I'm gonna have a manager. I can trust so much

that I don't have to put cameras in place. I'm going to make that massive income. And don't you, Brett, if you get to that mindset where you are chasing passive income, the illusion, the mirage of passive income, even if you have real estate, it's not passive. Even if you have stocks and bonds, it's not passive. If you get to a place where you're chasing the mirage and the lie of passive income, what's going to happen to you and your business? You're going to be falling behind because you're not doing the follow up. You're not doing the daily work that's required.

You got to weed the garden. I mean, somebody has to weed the garden. If it's not you, then somebody else has to be personally responsible for it. What kind of follow-up do you, do your successful clients have to do on a daily basis? One huge thing is following up with leads four, five, six, seven, eight, 12 times before they actually answer that phone call, even though they filled out a form on the web. We have found it across our system that the average cost client I've worked with.

And we put this on a, uh, infographic at the office that the average client needs to be called and Forbes reports us to an average of six times. Right. Six to reach somebody now. That's right. And you got to text them and you got to text them and call them and got to get ahold of them. And so if you don't follow up, then you're, you're spending all of this time and money on marketing and advertising all just to let that fall off the cliff because you didn't follow up. What if you have an employee who their job is to make a hundred outbound calls a day? How often do we have to follow up on that? Every day.

Yep. Every day. Did you or did you not make 100 calls? Unbelievable. Unbelievable. Follow up. You have to follow up. You have to. And if you don't do it, I'm telling you, you're going to lose. Now, when you follow up with somebody, Jason, for the fourth time at the elephant room when you're managing a store and you say, did you fold the towels for the fourth time that day? What happens eventually?

Well, I mean, it'll be the same things. Yeah, I folded them. If I go look in the dry right now, the dryer is going to be empty. Yeah, we did the four clocks. So if I check the checklist, they're all checked off. Oh, wait, no, we did it. Oh, right. Sign for it.

Then I do my disappointed Obama, where I'm not gonna yell at you, but you're gonna feel it. And then I have to do it and show you how to do it and then ensure that you can do it right after me demonstrating for the 100 times how to correctly do it. Has anybody ever gotten angry with you because you've followed up? Oh, all the time, they call it, what's the term, micromanaging? Yes. You're just a micromanager.

And I'm telling you, if you were not willing to follow up with people relentlessly, you're going to lose. I tell all my clients that micromanagement is management. It is. That's what you should be doing. Exactly. Now that he further ado, back to our interview here with our good friends from mod scenes, Mr. Steven, a great American.

Yeah, certainly. Yeah, so with like we go to a lot of trade shows, so that's one of our like three legged stool pieces, but you know a lot of trade shows tell people about our product show our product and and

We get information from those people, so typically name, phone number, email address. So whenever we first started the company, we get all that information and we do nothing with it. And it was horrible. Now... Then we trade show we get between like 150 and 250 leads.

And then for the first two years of the business, we just sat on them. We'd send them an occasional big blanket email. We're doing new stuff. Yay, buy it. And 5% would open it. OK, now we physically call every single lead from every trade show. We send them, follow up email after that call, especially if we've missed them. And then we have a essentially every two weeks we're calling them until they cry, buy or die.

So yeah, it's great. Beautiful. Can I add one thing to that? Because of that, we've actually got to get into some really good opportunities. Less than a month ago, I went over to ESPN and got two pitched to ESPN.

So we are a small company, but two years ago we were in my garage with like a bunch of boxes from Uline and some cut plastic that we had cut on a friend's CNC. Now we have a full manufacturing area and we were ESPN pitching to them. Awesome.

Chuck, if you listen to this story, guys, listen to this story, mod scenes, they said the company's in a garage two years ago. Right. Now he's presenting the ESPN. Now he's working with the largest church in America. So cool. I feel as though some people and not your clients, Jason, and certainly not my clients, I believe they think some people that once they have a great idea,

It's so good that the product will quote unquote sell itself or that the market will come to them. I think there's chiropractors all over this country, Dr. Brecken. There are. Colleagues that you went to school with. Yes. Who have set up chiropractic practices to get a prominent location. Right. And it's a good location. And they have a nice sign, big sign, nice location. And they just think people are going to come here. Right. And then they sit down on day two and they go. And rather than getting a little bit pissed,

a little bit intense. Friday around four o'clock, they go, you know what? Let's go get a beer. All right, we're getting a beer. My startup. We've still got cash in the bank. We got that money in the bank. No stress. No worries. I got six months of cash in the bank. No stress here, buddy. I can wait it out. I'm just getting my name out there. That's a German-American festival. Throughout the German-American festival, drunk as a skunk,

One of the things that really hurt Apple was after I left John Scully got a very serious disease.

And that disease, I've seen other people get it too. It's the disease of thinking that a really great idea is 90% of the work. And that if you just tell all these other people, here's this great idea, then of course they can go off and make it happen. And the problem with that is that there's just a tremendous amount of craftsmanship in between a great idea and a great product.

And as you evolve that great idea, it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it. And you also find there's tremendous trade-offs that you have to make. There are just certain things you can't make electrons do. There are certain things you can't make plastic do or glass do. And as you get into, or factories do, or robots do, and as you get into all these things, designing a product is keeping

5,000 things in your brain, these concepts, and fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. And it's that process

That is the magic. Okay, I got an idea for a phone app. Okay, I'm listening. It's called I condiment and you select mustard.

I don't know, I'm not feeling it. What about an app where people send in ideas for apps and we charge 99 cents and we become billionaires? What about an iBuckle? It just goes right on the front of your belt and it buckles. What happens when you use your phone? Well, then you just undo your belt and then you got your phone. And your pants fall down. Well, you know, yeah. Okay, Instagram, Instagram, but only for grandma's. Twitter, but you can only use five characters. You could say, hello. How about this? Eye taste. Seriously?

Phones are discussed in an ear taste to it. This is a horrible idea. Eyeglasses. The only app you'll ever see. You turn the app on, and then you put the phone right in front of your face, and then the phone sees for you. I don't understand. OK, I'll help you. OK, so take off these old things. OK. You need your prescription? No. Boom. This is stupid. And it hurts. Let me see. Yeah. How you look good in these? Gentlemen, let me introduce you to the grill gun.

We need that! Welcome back to Seville Everything, guys. As you can see, I have a new toy. Check it out! And I'm gonna let you know everything there is to know about it. Check it out! Hi, I'm Bob Healy. I'm the inventor of the grill gun and the Seville gun, and I'm gonna do a short video here today to show you how to properly connect them to the propane bottles.

All right, this is Clay Clark here. And what you just saw was my longtime client, Bob Healy's company, The Grill Gun, featured on the hit YouTube show called Dude Perfect. So the question is, how does somebody go from a product idea like The Grill Gun and into a successful company?

Well, there's a lot of details that go into that. So I thought I would walk you through specifically what we did to help Bob Healy to grow from a, a startup to a successful company. So I'm going to take just a few minutes to walk you through this. And that's what we do. People always ask me, you know, what do you do? How do you help clients? So this is specifically what we do. And I'm going to walk you through the steps that we took. So that way you as a listener out there, if you want to become a business consulting client,

You can know what we do for you and what we don't do for you. So step one is we had to define Bob's goals and define the goals. What, what are the goals? How many sales are you looking to do? So what would define the financial goals? Step one, step two, we had to figure out, we had to determine, we had to determine how many grill guns, grill guns need to be sold each week to achieve

the financial goals. So we had to step one, we had to figure out the financial goals. Step two, we had to determine how many grill guns we needed. Grill guns need to be sold each week to achieve those goals. All right. Step two is we had to refine the branding. So step, sir, step three, we had to create a world class website.

Now, someone could argue about what that means, but we wanted to make a website that wouldn't be embarrassing. And when we first met Bob, he didn't have a website that looked good. He was a great guy, but his website wasn't existent. And so we had to build a website that looked good. The next thing we had to do is we had to create

and about us video. We had to create an about as well as an about us video. We had to create a video that talked about the company in a way that other people who are not Bob could understand. So we had to create.

and about us video. Um, that's really important. If you're out there listening today, you want to have it about us video or a my story video because you have to have a video that explains to people what your product or service does. Step five, this is for Bob, but we had to do, we had to create world class branding, create world class packaging. What was it mean? World class packaging. So step one, we had to define his goals. Step two, we had to determine how many grill guns need to be sold each week.

need to be sold each week to achieve the financial goals. Step three, we had to create a world class website. Step four, we had to create an about us video and our story video. Step number five, we had to create world class packaging. Step number six, we had to create world

class. We did do all these things. World class, a world class, autoresponder email. What does it mean? World class autoresponder email? Well, it's when someone actually buys something, we want to have some kind of notification that goes to people when they buy something so that they know that the actual product was shipped.

Step number seven we had to do. We had to create an online shopping cart. We had to create an online shopping cart for Bob Healy and his company, the Grilla Gun. Now, after that, we had to create a tracking sheet. What? We had to create a tracking sheet. Now, why would we have to create a tracking sheet? Well, a tracking sheet.

allows you as a client and us as a consulting company to point out that you are in fact doing well or you're not doing well. We want to track the numbers. And so when you create a tracking sheet, at first it's not going to be very impressive because you're seeing, well, we spent this much on advertising and we had this many clicks and we sold this many guns. And so it cost us $19.40 per gun we sold. Then

You see week or line four here. The next week we spent $232 on advertising. We had 41,000 impressions or people that viewed the website for the first time or saw the ads. We had 3,448 clicks and we sold 31 grill guns for a total of $7.40 per gun. That's what it cost us. It cost us $7.40 per grill gun that we sold.

Then the next step, we had to spend $2.36 the next week on ads. We had this many impressions, 39,114 impressions. We had 4,440 clicks. We sold 25 grill guns at a total of $9.44 per gun sold.

Well, over time, you'll start to see that the number of sales we're doing goes up and up and up. We go from seven grow guns sold to 31 to 222 to 180 to 240. And you start to see real growth here. So the question is, how do you go from selling seven guns? When I first met Bob, he was selling zero guns, by the way. And we got him to a point where he was selling hundreds of guns per week. So how do you do that? All right. So step number nine. Great question. By the way, step number nine.

We had to create what I call core repeatable actionable processes. We had to create the core repeatable. And this is the part that I love that most people don't like. I love this. Most people don't like this. We had to create the core repeatable actionable processes that are needed.

to achieve success. What? We had to create the core repeatable actionable processes that are needed to create success, right? So we had to do this. So what are the steps you had to take every week? Well, one, we had to create, we had to reach out to our dream 100 list. So we had to reach out to our dream 100 list. Someone says, what's the dream 100 list? I'll come back to that. Next, we had to gather objective

Google reviews, Google reviews from actual buyers. And then we had to gather video reviews, video reviews from actual buyers. And then finally, we had to track sales.

and track customer service feedback. And this became our thing we did every week. So every week we're reaching out to our Dream 100 list. Every week we're gathering objective reviews from our actual buyers. Every week we're gathering video reviews from actual buyers. Every week we're tracking sales and every week we're tracking the customer service feedback.

Now, there's a lot of other details that went into this. I'm just trying to give you an idea of what we did to help Bob. So what we did is we started reaching out via the Dream 100. So we made a list of all the top influencers in the world that we thought would be likely to enjoy his product. So we reached out and we sent, we called these people, we emailed these people, we reached out primarily via email.

and call it because some of these personalities, some of these big YouTube channels, they'll have a way to get in touch with them. Sometimes it's harder to find those people, but we reached out to them consistently. And this was one of the first people to respond to the email we sent him and we said, Mr. T. Roy cooks, we love your show. We wanted to give you a free grill gun. We wanted to give you a free grill gun. So that way you

to experience what the grill gun is like. The grill gun is a way to cook your food. It's a way to sear steaks. It's a way to quickly light a charcoal grill. And we wanted to send you a free one to see what your thoughts would be. So watch what happened here. Here we go, folks. And appreciate you joining us today. I'm going to show you a brand new device to help you out on your grill.

And this particular commercial for a picture took the grill gun from good sales to really good sales.

Did this person reach out to us? No. Was Bob doing any sales before we met him? No. Did Bob have a great product idea before he met us? Yes. But you to go from the idea to a profitable business requires the execution and the implementation of proven processes and systems. And that's what I do. That's what we do. That's what I do. So how do you go from an idea to a super successful implementation of the idea? This is how we do it.

So we reach out to him. Real gun right here. Here we go. It's mobile operates off a one pound tank or comes with a hose. You can attach to your 20 pound tank if you desire. I like this mobile setup best. Just a little one pound tank. Turn the valve on top here. Pull the trigger. You got fire. All right. You can adjust the flame here. I ain't turning it up all the way. Or if you need an immediate kick on the handle right here is another valve. How about that?

So he feels balanced. He featured the product. And guess what? Sales increased. So what did we do next? Guess what we did? We continually without a motion, without getting all worked up. No one's crying. We continue to reach out to other

restaurants, other influencers, other media influencers, other people with massive YouTube channels, other grilling experts, other people with big channels. We reached out to this guy. Sue, beat everything. Watch this.

And again, before we met Bob, he had a great product. It was called the Grill Blazer, the Grill Gun. It was patented, is ready to go. No sales. I remember Bob coming in with showing us the demo of the product, and there was no sales, a great product, but no sales. So how do we help somebody grow? This is specifically what we don't have to do with everything, guys. As you can see, I have a new toy.

And I'm going to let you know. And we just keep doing this over and over and over. So what do we do when we define the financial goals, right? Step two, we determine how many grill guns needed to be sold each week to achieve the financial goals. Step three, we had to create a world class website, which we do for our clients. Step four, we had to create, you know, we had to create an about us video or in our story video.

Five, we had to create world-class packaging. Six, we had to create a world-class autoresponder email. Seven, we had to create an online shopping cart. Eight, we had to create a tracking sheet. Nine, we had to create the core repeatable actionable processes that are needed to create success. So one, we had to commit that every week we're going to reach out to that dream 100 list. And that's what we did. And we helped Bob to go from a startup

to a very successful company. Step two, we had to gather objective Google reviews from the actual buyers. Step three, we had to gather video reviews from the actual buyers. Step four, we had to track the sales. Step five, we had to track the customer service feedback. Now step six, okay, we had to launch and we had to track the online advertisement.

We had to track the online advertisement. And again, most people who have a big product idea or have a business or a skill set, maybe you're good at building cabinets or building houses or maintaining vehicles, if you don't know how to do these skill sets, it becomes a digital divide that keeps you from achieving your ultimate success. So everything you see here on grillblazer.com, that's what we helped Bob to do. So although it is exciting and people want to celebrate the success,

of Bob's grill blazer being featured on Dude Perfect. I don't know that a lot of people know the behind the scenes, all the work that went into to getting Bob's product from an idea into super success. And I can just say working with Bob, over time he started seeing we were doing 26,000 of sales, $40,000 of sales, $42,000 of sales. And as you're growing and growing and growing, then we had to install, well, yeah, we had to install in a call recording system, we had to install a call recording system.

Why? For quality control, right? And I have a company that I actually like called ClarityVoice.com. It's called ClarityVoice.com. You can use whoever you want to use, but that's who I like. And we had to record calls to make sure that the customer service team was doing a good job, right? We had to do that. We had to install the call recording system for quality control. And then we have to, we have to listen to the customer feedback and continue to improve that experience. Then we created a, then we created a post

We created a post, a post purchase WoW system. There's a lot of details into that. But the idea was if you bought a product, are you going to be wowed after you bought it? I mean, imagine you bought a product online and you received a call from the customer service team to make sure that you were happy.

You know, so we had to do that. We had to create direction, a directions manual, an instructions manual that made a lot of sense because, you know, people receive this new product. It's kind of like a flamethrower. It's kind of like a flamethrower. Some people struggle to figure out how to use the product properly.

And so these are the details we had to do. There's a lot of details there. Okay. Then we had to create a Google map, create a Google map for the business. Okay. Now, why do we have to create a Google map for the business? We had to create a Google map for the business because whenever you have a product or service, guess what? Most people will go on to Google and they're going to type in grill gun.

And they're going to read reviews. They're going to look for reviews and read reviews. And so if you don't have reviews, people are going to then just sort of be unsettled as to whether it's a good purchase or not. So we had to help Bob get those reviews. So how do you get reviews? Well, what we did is we invited Bob to bring his grill blazer product to our conferences.

and bring his product to the conferences and then we let people or our conference attendees try out the grill blazer to see if they liked it so they could give him a review. So what did we do? We invited Bob to bring his product to our in-person workshops so that our attendees could review the actual product themselves and give Bob product feedback. So here's Tim, a former consultant with us here.

Also, Oklahoma. I love the grill gun. This thing is so easy and it's so powerful. I'm. So this is what we did. We had to get Bob reviews and he didn't know a lot of people that he could give him reviews. So we my name is Clay Stairs. I'm from Sky to Oklahoma.

So we created, we brought Bob's product to one of our thrives, especially many of our conferences. And we let the attendees at our events buy a grill gun at a deeply reduced price. And remember, this guy had never sold any products at all. And we helped him to go from a complete startup into a very successful company. And how did we do? How do we get those video reviews? We brought him to one of our in-person workshops. We encouraged him to sell his products at a deep discount and then to let people give him feedback. So here's Clay Stairs giving him feedback.

It makes me feel good. Well, I just lit up a chiminea in about a minute using blood grill gun. I have just recently bought the, not a grill gun, but a little starter from the store. It's the only one I could find. The guy said at the true value, I guess I can probably say that. He said, it was the best one we got. And it's dinky and it doesn't work.

Then we had to help Bob create all these FAQ videos because over time, more and more people began asking the same questions over and over. How do I properly use my grill gun? How do I set it up? How do I clean it? How do I store it? And so we got with Bob and each week we would record these FAQ videos. Hi, I'm Bob Healy. I'm the inventor of the grill gun and the Suvi gun. And I'm going to do a short video here today to show you how to properly connect them to the propane bottles and to have them work correctly.

So we had to record these. Now this is not an event. This was a process. So every week we began creating, we create the FAQ or frequently asked frequently asked questions videos.

But this is a process that we took him through over time. So again, we went from a brand new startup where he'd never sold any grill guns at all into a ultra successful company. And we want to help you do that too. So let me walk you through how we do that. If you want us to help you, what you want to do is you want to go to thrivetimeshow.com. And we have workshops that we do every two months. And as workshops, you can, it's $250 or you can pay whatever price you want to pay. So $250.

or whatever price you want to pay. And since 2005, I've been hosting workshops. So these two-day interactive workshops, we're going to teach you everything you need to know to start or grow a successful company. Marketing, branding, sales, search engine optimization, web development.

In our events, they offer practical step-by-step business training, hands-on business conferences. They're two days. They're interactive. We teach you all the systems. There's no upselling, and you're not going to be hardcore sold at the end of the event. We're not going to push you into buying some magic money program. What we do have available, if people want ongoing consulting, we do offer business consulting. Now, how does that work?

Since 2005, I've been consulting businesses. And since 2006, I've been providing graphic design, search engine optimization, branding, print media, photography, videography, all of the work needed to implement and to grow a successful company. So what we do is we charge people $1,700 a month, $1,700 a month.

on a month to month basis to help them grow their successful company. And what's awesome about it is that we started off with a free 13 point assessment to see if it's a good fit. And then if it is a good fit and we like you, you like us, it's a good fit. I actually go over the plan with you in the meeting. So on that first call, we actually go over the plan. So you'll know exactly what the plan is. And then for someone like Bob, I mean, he'd been working on this idea for years.

And his accountant kept referring him to me and people in Tulsa kept referring him to me. He kept finding me on shows and he was saying, all paths lead back to you. Bandit, you must have like a Midas touch. What is your skill set? He actually listened to us daily on a talk radio show as well. It's not that I'm a genius. I just know the proven systems needed to start and grow a successful company. I've been self-employed since I was 16 years old. I know how to start and grow a successful company. That's what Dr. Robert Zellner and I have done between he and I.

There's the state's top largest, one of the state's largest and most successful optometry clinics, one of the most successful men's grooming establishments. I'm involved in a dog training brand called Tip Top Canine started by Rachel and Ryan Whimpy. I'm involved in a marketing company. I'm involved in an outdoor living company.

We're involved in an auto auction. I mean, I go out on listing all the businesses, but I'm telling you right now, you have the capacity and the tenacity needed to achieve massive success. You can become the next super success story, but to quote Napoleon Hill, the time will never be just right. You must act now. Mike Lark is here somewhere. Where's my buddy play? Play is the greatest.

I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing. OK, Aaron Antis, March 6th and 7th. March 6th and 7th. Guess who's coming to Tulsa, Russell? Oh, Santa Claus? No, no, that's March. March 6th and 7th. You're going to be joined by Robert Kiyosaki. Robert.

key assess selling author of rich dad poor dad possibly the best selling or one of the best selling business authors of all time and he's going to be joined with Eric Trump will be joined by Eric Trump to get Eric Trump and Robert Kiyosaki in the same place in the same place Aaron why should everybody show up to hear Robert Kiyosaki well you got billions of dollars of

business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.

Now, since you won't brag on yourself, I will. You've sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you. Rich dad, poor dude. Rich dad, poor dude. The author, the best selling author of Rich dad, poor dad Robert Kiyosaki, the guy that kickstarted your career. Yeah. He's going to be here. He's going to be here. I'm up.

Now, Eric Trump, people don't know this, but the Trump Organization has thousands of employees. There's not 50 employees. The Trump Organization, again, most people don't know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of the United States and sued to be the 47th president of the United States,

He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. It's Eric Trump is here to talk about.

time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages

billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He's been the man behind it. So you're talking we're into nine going into 10 years of him running it. And we get to tap into that knowledge. That's going to be amazing.

Now, think about this for a second. Would you buy a ticket just to see a Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we're also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker, he's been on Joe Rogan multiple times. He's going to be joining us.

So you've got Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here at The Thrivetime Show. If you want to get a VIP ticket, you can absolutely do it. It's $500 for a VIP ticket. We've always done it that way. Now, if you want to take a general admission ticket, it's $250 or whatever price you want to pay. And the reason why I do that

And the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it's like to be the tight spot. So if you want to attend, it's $250 or whatever price you want to pay. That's how I do it. And it's $500 for a VIP ticket. Now, we only have limited seating here with them. The most people we've ever had in this building was for the Jim Brewer presentation. Jim Brewer came here. The legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here. 419 people. Yeah.

And I thought to myself, there's no more room. I felt kind of bad that a couple people had VIP seats in the men's restroom. No, I'm just kidding. So I thought, you know what, we should probably add on. So we're adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters. But we're actually building right now, we're adding on to the facility to make room to accommodate another 30 attendees or more. So again,

If you want to get tickets for this event, all you have to do is go to ThriveTimeShow.com. Go to ThriveTimeShow.com. When you go to ThriveTimeShow.com, you'll go there, you'll request a ticket, boom. Or if you want a text to me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It's my cell phone number. My personal cell phone number will keep that private between you, between you, me, everybody. We'll keep that private in anybody. Don't share that with anybody except for everybody. That's my private cell phone number.

It's nine one eight eight five one zero one zero two nine one eight eight five one zero one zero two. I know we have a lot of a Spanish speaking people that attend these conferences and to be to be biolingually sensitive myself on numbers nine one eight eight five one zero one zero two. That is not actually bilingual. That's just saying quan for a one. It's not something.

I think you're attacking me. Now, let's talk about this. Now, what kind of stuff will you learn at the Thrivetime Show Workshop? So Aaron, you've been to many of these over the past seven, eight years. So let's talk about it. I'll tee up the thing and then you tell me what you're going to learn here. Okay. You're going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?

Oh yeah, we're going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It's like, how do I actually make people know what my business is and make it a household name? You're going to learn some intricacies of how you can do that.

You're going to learn sales. So many people struggle to sell something. This just in your business will go to hell if you can't sell. So we're going to teach you sales. We're going to teach you search engine optimization at a come up top in the search engine results. We're going to teach you how to manage how to manage people. Aaron, you have managed to no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people.

Why does everybody have to learn how to manage people? Well, because first of all, people either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But

If you have the right systems, you have the right processes, and you're really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they're teachable, they're driven, all of those things, then you can get those people all pulling in the same direction.

So we're going to teach you branding, marketing, sales, search engine, optimization. We're going to teach you accounting. We're going to teach you personal finance, how to manage your finance. We're going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you're not organized? How do you do organization? How do you build an org chart?

Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It's two days. Each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days to two-day interactive workshop. The way we do it is we do a 30-minute teaching session

And then we break for 15 minutes for a question and answer session. So, Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session? I actually think it's the best part about the workshops because here's what happens. I've been to lots of these things over the years. I've paid many thousands of dollars to go to them.

And you go in there and they talk in vague generalities and they're constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don't you leave not getting your very specific questions answered about your business or your employees or what you're doing on your marketing. And what's awesome about this is we literally answer every single question that any person asks. And it's very specific to what your business is.

And what we do is we will allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch. And to make it entertaining when you're stretching, this is a true story. When you get up and stretch, you'll be greeted by mariachis.

uh there's gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone uh I mean there's just you had a crocodile one time that was that was pretty interesting you know I I I should write that down and I can feel sorry for that one guy that we lost the crocodile we duct tape this it's face

So that, right? We duct tape. No, it was a baby crocodile and duct tape. Yeah, duct tape around the mouse. It didn't bite anybody, but it was really cool passing that thing around in fact. I should do that. I should. We have a small petting zoo that will be assembled. It's going to be great. And then you're in the company of hundreds of entrepreneurs. So there's not a lot of people in America today. In fact, there's less than 10 million people today, according to US debt clock that identifies being self-employed. So if you have a country with 350 million people,

That means you have less than 3% of our population that's even self-employed. So it's you only have three out of every hundred people in America that are self-employed to begin with. And when Inc Magazine reports that 96% of businesses fail by default, by default, you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this, no hyperbole.

No exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double. And you say double? Yeah.

There's businesses that we have tripled, there's businesses we've grown. 8X, there's so many examples you can see at ThrivetimeShow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might take, but Clay, is there more? I need more.

Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who's his financial wealth advisor? Who's the guy who manages, who's his wealth strategist? His wealth strategist, Tom Wheelwright will be here and you say, Clay, I still, I'm not gonna get a ticket unless you give me more. Okay, fine. We're gonna serve you the same meal both days, true story. We can't run the food and be cause simple.

I keep it simple. I literally bring in the same food both days for lunch. It's Ted Esconzito is an incredible Mexican restaurant. That's going to happen. And Jill Donovan, our good friend who is the founder of RusticCuff. She started that company in her home and now she sells millions of dollars of American products. That's rusticcuff.com. And someone says, I want more. This is not enough.

Give me more. Okay. I'm not going to mention their names right now because I'm working on it behind the scenes here. But we've got one guy who's giving me a verbal to be here. And this is a guy who's one of the wealthiest people in Oklahoma. And nobody really knows who he is because he's built systems that are very utilitarian that offer a lot of value. He's made a lot of money in the, it's the

It's where you rent it's short to not it's where you're renting storage spaces. He's a storage space guy. He owns this what do you call that the rental the Storage space storage units this guy owns storage units. He owns railroad cars He owns a lot of assets that make money on a daily basis

But they're not like customer facing. Most people don't know who owns the mini storage facility or most people don't know who owns the warehouse that's passively making money. Most people don't know who owns the railroad cars. But this guy, he's giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you're out there today and you want to change your life,

You want to give yourself a incredible gift. You want a life-changing experience. You want to learn how to start and grow a company. Go to ThriveTimeShow.com. Go there right now. ThriveTimeShow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad. He'll be here. Eric Trump, the man who leads the Trump organization. It's going to be a blast. He blasts. There's no upsells.

Aaron, I could not be more excited about this event. I think it is incredible and there's somebody out there right now you're watching and you're like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that's gonna change your life. I promise you this will be ten times better than that.

like I think the wrong week we're smoking don't do the smoke your way to thin conference that is I've tried it don't do it yeah chain smoking is not a viable I mean it is life-changing it is life-changing if you become a chain smoker it is life-changing weight loss program right not really so if you're looking to have life-changing results in a way that won't cause you to have a stoma

Get your tickets at TheRiveTimeShow.com. Again, that's Aaron Antis. I'm Clay Clark and reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can't wait to see you up right here in Tulsa, Oklahoma.