Business Conferences | The ShawHomes.com Case Study & 6X Growth Success Story + "The Thought of Spending the Extra Money Was Scary. But It Was One of the Best Things I've Ever Done." - Glenn Shaw (ShawHomes.com)
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November 20, 2024
TLDR: Attend a business workshop by Clay Clark (December 5th & 6th 2024) featuring Tim Tebow for branding, marketing, SEO, sales, workflow design, accounting, and more. Request tickets at www.ThrivetimeShow.com or text (918) 851-0102.
In this insightful episode of the podcast, Glenn Shaw, the founder of Shaw Homes, shares valuable lessons from his journey in the home building industry. The discussion revolves around key growth strategies, the impact of hiring the right people, and the essential systems needed for sustaining a successful business.
Key Takeaways from Shaw Homes’ Success Story
Early Challenges and Breakthroughs
- Humble Beginnings: Shaw started his business in Tulsa, Oklahoma, with just one employee and gradually expanded operations.
- Meeting Aaron Antis: The turning point came in 2007 when Glenn hired Aaron Antis, a game-changer who introduced effective sales techniques and processes.
- Sales Growth: Sales shot from approximately 85 homes per year to over 400 homes, showcasing the effectiveness of Antis's strategies.
- Work-Life Balance: Glenn transitioned from working excessive hours to achieving a balanced workload, allowing him to enjoy weekends off.
Importance of Systems and Processes
- Standardization over Customization: Initially focused on customized builds, Shaw Homes learned to offer pre-designed options, significantly improving customer satisfaction and profitability.
- Data-Driven Decisions: Weekly reports on sales, profitability, and production became vital tools for management, aiding in informed decision-making.
Emphasizing Goal-Setting and Financial Literacy
- Setting Clear Goals: Goals are essential guideposts for any business, providing direction and purpose.
- Glenn’s shift from short-term income goals to prioritizing time freedom reflects a maturing perspective in business management.
- Understanding Break-Even: Knowledge of the break-even point is critical to ensure operational sustainability, especially in a competitive market.
The Unique Value Proposition of Shaw Homes
- Superior Customer Experience: Shaw Homes stands out with more furnished and decorated model homes than competitors, creating a captivating experience for prospective buyers.
- Enhanced Brand Recognition: The significant number of awards won by Shaw Homes boosts its reputation, yet the challenge remained to effectively communicate this success to potential customers.
Branding and Effective Marketing Strategies
- Building a Strong Brand Identity: Improving the online presence and using testimonials from satisfied customers through video reviews contributed to establishing a trustworthy brand.
- Utilizing Social Media and Online Reviews: The importance of maintaining an active online reputation through social media channels and customer interactions plays a vital role in customer acquisition.
The Role of Human Resources in Business Growth
- Recruitment as a Continuous Process: Establishing a routine for interviewing candidates ensures a steady pipeline of potential hires, refining the team's capabilities without disruption.
- Highlighting the necessity of proactive staffing allows the company to maintain operational flow even during transitions.
Financial Management for Business Success
- Automating Accounting Processes: Efficient financial management, including setting prices correctly and ensuring proper financial planning, are keys to maintaining profitability.
- Investment Perspective: Glenn urges investing in consultations and assessments to identify areas for improvement, showcasing the long-term ROI that can cover initial expenses.
Final Thoughts: Action and Mindset
- Application over Education: The podcast emphasizes that while knowledge is vital, the real differentiation comes from implementing those ideas effectively. Accountability and consistency are crucial in executing strategies.
- Community and Support: Shaw highlights the value found in surrounding oneself with motivated individuals and seeking guidance from those who have successfully navigated similar challenges.
In conclusion, this episode of the podcast is a treasure trove of insights for aspiring entrepreneurs and established business owners alike. Shaw Homes' journey emphasizes the powerful impact of effective leadership, structured systems, and proactive marketing on business growth and profitability. For anyone looking to scale their business, embracing these principles will prove invaluable.
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homes in Tulsa, Oklahoma, started the company in 1985. At that time, it was one employee doing everything, me. I met Aaron Antis in 2007. The top three things that Aaron did for Shaw Homes was he brought in processes that helped us be able to repeat over and over.
He brought in unique hiring skills. He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren't familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 year period, we saw sales get up over 400.
And before I met Aaron, the only sales manager we had was myself. And I was completely unable to perform that job. And so Aaron brought major changes and great results with them. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy. But they had to be knocking on my door, asking me to sell my house before I could
I actually make that sell. I had no sales techniques and no ability to generate sales. Aaron coming in as a natural sales person, just absolutely transformed that and made the sales experience better for the company and better for our buyers. Well, prior to Aaron, I would work all week for the company. I'd sit in the model home over the weekend.
And I had a salesperson or two, but I was actually out there all weekend working that since hiring Aaron, I was able to take my weekends off. I even reduced my workload during the week. I went from working 60, 70 hours a week to almost a normal workload. So I've been a member of the builder 20 program in the National Association of Home Builders for
25 years, 20 years. And during that time, I've seen a lot of sales managers with the other companies that have been involved. And in my opinion, Aaron is smarter and sharper than any sales manager of any builder that's ever been in our grid. Now, some markets, they don't have to try to sell. They just sell themselves. But with the ability to sell and to train and hire
Air was better than any of those sales managers that were in my program. Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I've ever done.
It freed my time, increased ourselves, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn't do whatever a customer asked me to do, it might be the last house I sold.
Over time, we were able to move away from unlimited customization to pre-design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn't really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn't be happy with it. So as we became more standardized, we give lots of options.
but we don't customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and
It provides all the manageable tools that I need.
All right. Thrive Nation on today's show, we're going to focus on is how to grow a successful company. So what I'm going to do is I'm going to pull up a graphic that is the, the theory of how to grow a successful company, but vision without execution is hallucination. And so if you go to thrive time show.com forward slash millionaire, you can download a book that I have written called a millionaire's guide, how to become sustainably rich. You can download it for free at thrive time show.com forward slash millionaire, but you have to actually implement that, which is in the book.
And so on today's show, we're joined by a very successful person in the home building business, a great friend of mine, a man by the name of Aaron Antis. Aaron Antis, welcome on to the thrive time show. How are you, sir? I'm doing great. Clay. Thanks for having me on. Hey, so I got to ask you this free people out there that I want to prove you're not a hologram. First off, what's the website for your company so people can verify that you are in fact a real business. You bet it's Shawhomes.com. It's H A W H O M E S dot com. Shawhomes.com. I'm pulling up Shawhomes.com. Pull
That's the website Shawhomes.com. And when you and I met before we met, you had been already very successful as a home builder. You turned your dream of being a home builder guy into reality. And so how many homes had you sold or what kind of sales had you done in your career as a home builder guy before you and I even met?
Before we met, probably about 750 million in sales prior to meeting you. And then you did the year we first started working together, what were the sales totals that year?
Uh, we were at like 19 million, 19 million. And then when you ended 20 22, obviously we're in 2023. And so we'll see how this year ends. But as far as ending 2022, how much sales did you do last year at the end of 2022? Uh, 2022, we were at like 84 million. Okay. So from 19 million to 84 million, 84 million. So you're doing some things right here. And what we're going to try to do is, is kind of demystify the plan here. Okay. So here we go. So, um,
You were establishing revenue goals. When you and I first started working together, we started off with a 13 point assessment. We went over your goals. I'm not going to ask you to share goals in the air, but why is that important that you have goals?
Well, I mean, goals are sort of your guideposts that, you know, you set something out there in front of you and you start chasing after it. And without that, you're just kind of floundering in mediocrity. You don't have any reason to get up in the morning and really get after it. And so, you know, I think goals are.
You know, it's you can have lots of different types of goals and we've talked about a lot of this. We've talked about, you know, having financial goals and having, you know, fitness goals and having friendship goals and just all these different areas. I know you've got the F six, you know, so that's kind of something that, you know, we touched on very early on. You asked me like, is the goal is one of your goals more income or is it more time?
And so I said, well, really, at this point, it's more income. And then later it became more time. So, you know, it's changed over the time I've known you since 2016. We're going on seven years and the income went up considerably. So now it's, you know, turned in the last couple of years towards more time.
Now the break even numbers again, I'm not asking you for the numbers on the show, but you guys have a lot of fixed costs. I mean, if you go to show homes.com, you've got a framers, you have plumbers, you have the tile people, you have so many skilled people. We have a full time sales team. You have an admin staff. And if you don't sell.
Hey, house, you still have the service of the land. You still have all the overhead. Why is it important for every listener out there to know their break even point? How many deals they need per month just to break even? Well, yeah, because you're going backwards real quick and it doesn't take very long. If you're at the beginning of your business, it doesn't take very long for you to be in a place where, you know, the creditors are knocking at your door and you're, you know, you can't pay your bills and all of a sudden you're going to lose all your
You're for us, all of our trades, all of our suppliers are going to start backing out. So, you know, you've got to know what that number is that lets you tread water so that, you know, okay, this is the worst case scenario. Everything above that, at least I'm into the profit zone. So, you know, you go out of business pretty quick. Most businesses don't last more than just a few months if they get below that break even number.
Now, folks, again, these might seem like simple steps, but they're all the linear steps you have to take to create time, freedom and financial freedom. And if you want to grow your company, this is how you do it. Box number three, though, is you have to know that hours you're willing to work. Now your incredible wife is here off camera for accountability. So at any point, you know, she could yell like, Hey, Matt, or boom.
But you guys are on the same page with the hours you're willing to work. And you guys, as a couple, I want to brag on both of you, you guys both committed to sacrificing time and energy and a lot of things to get to where you're at in life. And then as you had your children, you raised them, you decided to vote time to raising said kids. And now that your kids are older, you're devoting time to raising these kids. So it's not like you
advocated being a parent while also growing a company. You did both well. Let me get your thoughts on sitting down with your spouse if you're watching this today or your significant other and making sure you're on the same page about how many hours per week you're willing to work.
Well, yeah, I mean, you don't want to grow a business to, you know, make a whole bunch of money just so you can split it in half later. Oh, because that's kind of what happened first. You don't work out those details ahead of time. And so my wife and I have been married 25 years. We've been together for four before that and
So yeah, 20, sorry, 26. Did I just say 25? Just like I hate to do this to you. I just got in trouble. Hey, does your wife just turned 27 on Thursday? And what you said is 100% false. Okay. So the unique value proposition here now, let's talk about this. Um, whether it's, um, you know, growing a home building company or a dog training business or a haircut chain or a carpet cleaning franchise or whatever business we're involved in helping to grow, you have to sit down as a listener out there as a business owner. You got to figure out what makes your company unique.
Absolutely. So I want to ask you what makes Shaw Homes unique in the marketplace with other home builders? Yeah, we have more furnished and decorated model homes than any other builder in the market. So, you know, a lot of times people when they walk into a home and they're trying to decide if they like the floor plan, the layout, whatever.
They usually most builders in our market have an empty house that they walk into. It's just kind of echoes when you walk through it. There's no furniture or anything. And we completely, as you can see in this little video here, we completely furnish and decorate it, make it beautiful. We are the most award-winning builder in the state of Oklahoma. We've won like five times as many awards as any other builder in the market. So definitely that is one of our big takeaways.
That's really under the bus real quick. And I don't mean to do this super passively aggressively. It'll just be more of a subtle passive aggressive. When I met you, you guys had all these awards, but no one knew. That's true. It was like this weird, bizarre thing where you had all these awards. I remember talking to you and I'm like, what makes you guys different? And you're like, you know, we do a good job and you're going to be nice about it. You're a good salesperson. But I said, well, tell me about the awards. And you're like, well, we got this award.
that award. This is true. This award, like 45 minutes later, it's like that award. This award, I need to shave now, this award, that award. I need to go brush my teeth, this award, that award. I want to go mow the lawn now, this award, that I think we're retiring this award that my kids are turning 18. I can see it this way, just going and this award and that award. And so we put those on the website and that helped.
And the other thing you guys were, we needed to change was all these people were saying great things, but we didn't have video reviews of them saying it on camera. Right. So it was like your online reputation didn't match your real world reputation. It's so much good momentum there and so many people loved you guys. And now you guys have, would you say a hundred video reviews?
Oh gosh, I would say more than that. We've got, yeah, we have a lot everywhere. You just keep scrolling and scrolling and scrolling and scrolling and this is actually all that's on this page. If you go to our YouTube channel, we have way more than this. So yeah. So again, and this is all the stuff you're going to grow successful company, folks. Step one, you got to figure out your revenue goal. Step two, you got to figure out your break, even goal. Step three.
Sit down for an hour of power. Sit down with your spouse. Make sure that you guys are on the same page of your hours you're willing to work. Step four, unique value proposition. Figure out what it is that makes you unique and we have an in-depth guide that you can download for free at thrivetimeshow.com forward slash millionaire. If you get stuck next box, you got to improve your branding, your website, your one sheet, in your case, model home presentations, business cards, social media branding, everything that a customer sees.
needs to be first class. And I was talking to a guy named Ronnie Morales today and it's Morales brothers. Do you think you met him at a conference? He told me this and I'm not slamming Ronnie. If you're listening, I'm not slamming you. This is the real thing. Ronnie said he'd listen to our show for seven consecutive years.
before ever reaching out. And now he's reached out and he's up 57% in about eight months. That's awesome. And we're going to put his story on part two of today's show because he's in Texas and he's seven years behind you. Yeah, but he's doing a great job. What do you think that thing is where people have bad branding and they are not aware of it? Is it someone hasn't brought it to our attention? What causes bad branding?
You know, the number one thing I hear business owners say is, well, you know, I don't really need good branding because I sell everything by word of mouth. Oh, yeah. I've got such an incredible reputation that everybody just comes to me by word of mouth. Yeah. And then it's like, okay, yeah, but how much business did you do last year?
Well, not very much. And, you know, I'm really unprofitable, but, but I, I've got great, you know, reputation out there and I get a lot of word of mouth. So when people switch over to starting to improve branding, I know you helped us a lot with that in just creating a lot better looking website, creating a, you know, we've got an office environment now that is when people walk into our model home, they are blown away. We truly wow our customers when they come to our model homes. Yep.
It's a one of a kind experience in the state of Oklahoma. And the process of that, you know, just going through branding it so that it looks really top notch and, you know, that includes everything from, you know, marketing to all of your senses and everything else. So it just really brought us to another level. And when the customer comes in and experiences us after having walked through other builders homes, they usually come in and go, you guys are just on a whole nother level.
It sights, sounds, smells, experiences, everything that your customer sees, they're grading you on. And you might not know that they are even judging you because they're not filling out the form. And I have a funny story to share with you that's kind of sad. I was working with a fitness guy years ago, and I'm not going to tell you what studies in or what city folks are. I know you want to know, but I'm not going to tell you. And we say he filled out the form because his wife wanted him to schedule a 13 point assessment. He did not want to. Yeah.
And he tells me, Clay, honest, I'm just doing the call because my wife wants me on the phone. And I got to, I don't really don't get leads from social media. I don't get leads from marketing. I get all my leads word of mouth like you were saying. And I said, well, let me just do this. Let's just, um, this first month working together. Let me get all the passwords for your Facebook, your Google, your YouTube. And I'm just, as the first month we are, we just with that, with every single client, we optimize your YouTube, your Facebook, your Instagram, your Twitter, your, all that. Yeah.
We log on. This is a fitness guy. He was spending like 400 bucks a week every week on ads. Yeah. And he hadn't known he wasn't aware that every time a lead came in, it got stuck in Facebook and went to an email address that he wasn't checking. So think about this. And it's like 15 to 20 leads a week for years. This guy had that's not good. And he didn't even so I'm going, you're spending, you know, 20 grand a year on ads that you're not.
getting anything from. And are you aware that the phone number on your site rings to a phone that's no longer real real phone? And I'm serious. This was real. And then he had before and after photos where somebody had had the idea of let's get before and after photos. You know, are you interview someone before they start working out? Yeah. But then they never completed the thought.
You know what I'm saying? Where it's like they interview him about getting in shape, but then they never actually like aired the part where they're in shape. Oh, no. So it's just sort of like an interview with people that are not in shape. And I'm like, and again, he's busy guy, busy entrepreneur. That kind of stuff is very common. It's kind of laughable if it's not your company.
But okay, next box, you got to determine your customer acquisition costs. How much does it cost you to get a customer? So Aaron, you guys run ads on Google, on Facebook, on retargeting ads, you have massive signage. There's a lot of stuff you do.
Why is it important to know how much it costs to at the end of the day to get an actual new buyer of a shawl? Well, because if you want more of those, you know, what it costs to go generate more of those. And it's, you know, it's a cost where it's like, okay, well, you know, I'm down in sales this month or this quarter or whatever. And I need four more sales to make it a good quarter here before the end of the quarter.
It's like, I know I can go put money into that and it's going to cost me X number of dollars per customer to get there. And so then it's just a matter of, do I want to spend that money to get to that point? So for us, it's a pretty high number because it's a big ticket item. But for some people, it might be very small to get that each customer. But for us, it's
You got to know what the number is because ultimately that goes into the price of your product and whatever you sell, you know, we're doing homes. That is one of our line item costs in our homes. That's what costs. Yeah. Now, uh, if you go to any of the businesses that I'm involved in, you go to EITR lounge.com forward slash staff. I put in the password here. Once I put in the password, I have all of the documents needed to run the company.
And they're all saved. So the checklist for the manager, the opening checklist for the assistant manager, the bathroom cleaning checklist, everything needed to grow the companies all in one place. And therefore, um, the business, everybody who works there knows where to go to find those documents. This is the kind of stuff that fires me up and it makes other people crazy. Oh, yeah.
So with the conferences we do, if we were to a conference that's out of town, I have a checklist of stuff I print out. I know it seems kind of crazy for people. This is real. I put it out and it's like, okay, socks.
I'm gone for four days. I want to have 12 pairs of socks. Why? Cause it could be hot. I don't know. I don't know. I have a list of, you know, deodorant and socks and shaving and I have a laptop and a backup laptop and I have patch cables and XLR cables and we bring, you've seen all this stuff, but it's multiple monitors, backup monitors. It's backups for everything. When you guys build a Shaw home, you're not moving off a guesswork. There's blueprints, there's plans, there's systems. So houses don't fall down. There's somebody out here listening right now that doesn't have systems in place. They don't have checklists.
They don't have it. And so they have to think about everything all the time because if not, they forget a step. What would you say is the importance of having taken the time to have built these systems now? It is the night and day difference between running around like your hair is on fire every day, constantly playing firefighter.
You hear people say, I'm up to my armpits and alligators, you know, it's because you don't have systems and processes. And every time at Shawhomes, every time that we have a problem come up, we automatically go, okay, what step in our system did this fall apart in?
And what's broken in that step and how can we fix it? So it never happens again. So we go fix the process, you know, we address the problem for the customer, but then we go back after that and we go, how do we fix the process? So we don't repeat this problem. And the business owners that are running around with their hair on fire all the time, it's because there's no systems, no processes. Everything is urgent. Everything is hair on fire. Correct. And it is a, it is a chaos world that you live in. And if you're going to build homes for a living and build a lot of them,
You cannot live in that chaos world. Now, this next box, I get excited about all these boxes. This is what I get excited about. This right here is what I care about. OK, the next box is boxes, management and execution. You have people on your team, and I'm just going to give some examples. And I hope this benefits somebody out there listening. You have people on your team. It's their responsibility every time that you do a new house.
They go out there and they design there. They get the blueprint on the website. They get the, the, the new, uh, a design of the home because people want to see floor plans. So somebody's job is to get those up there. Yes. Somebody gets photos of every house that you guys are building. Yeah. Somebody gets videos of every house. Somebody puts them all up for sale. Somebody answers the phone every day. Somebody calls the leads every day.
every day. Somebody cleans the bathroom every day. Somebody builds the houses every now. This is what I find. And I'm sure none of our listeners can relate to this. Some of our listeners fire people and then nothing happens. So work with me on this. There's listeners out there that I talk to them every day because we do free 13 point assessments.
So I talked to two or three people a day who go to ThriveTimeShow.com. They want to schedule a consultation. And the other day you heard me talking to Jordan. I said, Jordan, go ahead and keep setting those. Was he setting a point with someone who's definitely not a good fit? Yep. And you could tell he was had a little, you know, question if that was okay. And I said, I'd rather you set an appointment with somebody than not because I don't know if who's a good fit or not, you know? Yeah.
But the idea though is I sit down, I was talking to a guy the other day and he was like, you know, the reason why my team did not get Google reviews or videos that reviews this week is because we fired a guy. And I go because I'm just asking him, you know, where are we stuck? What's your biggest limiting factor? I have a big process. I go through my evaluation. I said, who calls the leads? He's like, well, normally I have a person that calls the leads, but we just fired her.
And I mean this, I'm going, how long have you been in business? This guy's been in business for over 10 years. And he's reaching out for help. Good person. We're trying to help him. I think it's going to be a good fit. But so I said, so basically everybody follows the systems until they don't work there anymore. And then no one does the systems and you go back and forth, vacillating from things being done to not being done. And one of my favorite things about working with you guys is that you're honest people. What does that mean? You do your best to do what you say you're going to do. And you, you hold yourself and the employees accountable.
But what would happen if every week you if somebody wasn't performing you remove them from the position and then the houses weren't built for the week because something wasn't going well or because maybe a salesperson wasn't performing at the peak you let them go and the next thing you know what would have if you manage your company that way.
Uh, it would be a disaster. I mean, I can't not. I can't just fire my superintendent without having somebody already ready to take over all of those responsibilities because I've got materials showing up at the job site today tomorrow and the next day I've got trades showing up who needs some supervision need to know what they're supposed to be doing.
If I fire that guy with no warning, somebody else has to come fill in that position. So, you know, for us, we try to never have that gap happen. And, you know, sometimes it's like, you know that you're going to need to fire somebody and you can see the writing on the wall, but you want to get the next person up and ready to go before that happens.
And you guys have a weekly meeting. So we talk a lot on the show from an employer perspective. But how frustrating would it be to be an A player employee and you're working for a C player boss? You know, a boss that doesn't have a staff meeting that's not organized, that doesn't pay people on time, that's constantly emotional. I see that a lot. And so management is a learned skill. And thankfully, you know, when I first met with you, you'd already really mastered, in my opinion, managing people.
But this next box is where we I thought we needed some help was to build a system for constantly recruiting new people because certain people work for Shaw homes for three years or four years, and then they want to go move. They want to have a baby. They want to stay home. They want to get a new job. And even though you have low turnover at Shaw, certain people get to their expiration date and it's time for them to move on to something else.
And because we didn't have a process in place at Shaw at that time to consistently bring in a pipeline of new people, it made it difficult to do the management that was needed. Can you talk about the importance of implementing a human resources program for hiring, inspiring, training, retaining good people? It's huge. I mean, that was definitely an Achilles heel for us. And you helped, you helped us a lot with that. You know, putting in a
where every single week I'm seeing potential candidates that could come work for us and their job shadowing and seeing what it's like to work in our company every single week. It does multiple things. It helps the people who work there to know, hey, there's other people who desire to come work here. And if I'm not doing my job,
I might get replaced. So there's a little bit of that. And then it's also a thing of, you know, the people who are shadowing get to see the job being done by people who are happy doing their job. And it helps them to want to come be a part of Shaw homes. I've got a very long list of people right now in every single position.
that would be excited to come work for us. If I did, all of a sudden, find myself with an opening, you know, because occasionally people leave with no notice or whatever, you know, something happens, family emergency, whatever. Right. And you have that, oh, I need to replace somebody immediately. And the great thing about it is I have a whole bunch of people that I could plug into that position very quickly because every single week I am interviewing.
Now, the next box here is you got to do your accounting in order to automate or to do earn millions. You have to automate your accounting. What does that mean? You have to have a system in place for making sure you price your products and services correctly and that you pay yourself first, that you set aside a set amount of money to pay yourself and your staff and within all these things work together.
And what I find is people ask me often just not knowing they come from a place of a good heart. They don't know. They say to me, Clay, what is the most important step in growing Shaw homes? I've heard Aaron on the show. He's a great guy. Clay, I've heard PMH. Okay. See on the show. Clay, I've seen oxy fresh on the show. What was the most important thing they did? And to me, that's like asking a hiker. What was the most important step you took to get to the top of that?
Mm hmm. Well, I was the one we took there an hour ago. I took a left step. No, it's a so. All right. That guy's get a baker. What's the most important ingredient? Is it milk? Is it sugar? Is it eggs? Is it, you know, it's like asking a farmer, what's the most important thing feeding the animals or watering them?
What's the key to your success? There's just certain questions that I understand people want to know, but all of this has to work together and nothing works unless you do. So I have three final questions for you for anybody out there that's thinking about scheduling a consultation, a free consultation with ThrivetimeShow.com and myself.
Obviously they're stuck with me. If they fill up the form, I'm the only person that does 13 point assessments. Um, I believe we, I've seen it since 2005, we helped people decrease their costs, increase their time, freedom and profits. What would you say is the benefit of scheduling that 13 point assessment?
Well, actually the 13 point assessment was very eye opening for me. You asked me a lot of tough questions that I probably should have been asking myself and wasn't. And so as we went through the questions, I was like, I think at every question you asked me, I was like, Oh, that's a good question.
And I was like, hang on, let me think about that for a minute. So I find that it kind of helps open your eyes to, you know, these are some things that I know I have some areas of weakness. And then there were, I think a couple of the questions where I was like, Oh, I know the answer to this one. I got this one. No problem. But it helps you sort of identify. I walked away having identified areas of strength and areas of weakness, even though that really wasn't the purpose of the phone call necessarily. It helped me to see that. And then I was like, hmm.
I think I have a need in a couple of these areas and I didn't really know what to do for myself. I didn't have the answers. You know, part three of today's show, part two, we're going to show the Ronnie Morales story. On part three, we're going to do a testimony with a Myron. And Myron just bought his first Lamborghini today and he's super fired up. And so Myron's about six years down the path. We've been working with you for about eight years, whereas Ronnie's been with us for less than a year. And at a certain point that we have to take action.
Knowledge without application is meaningless. What would you say to somebody who's like, you know, it's $1,700 a month. And, you know, I'm spending that much right now on random ads and that much money on random regrettable purchases at the gas station and, you know, a lot of iTunes. I'm downloading. I'm spending $700 a month on various things. And I don't know if I can afford it because I've just bought another vehicle that I can't afford, but I'm leasing it. You know, what would you say to anybody who's kind of on that fence?
I mean, I would say you need to do it. I mean, it has been a game changer for us. I don't know why you would sit there and think $1,700 a month is too much money to spend. Go find the money somewhere. Go empty out your sofa cushions. Go sell the stuff that you have in your house that you're not using. I mean, go get whatever you need to do to get to that place. You need to find that $1,700. And I will say this.
That cost was very quickly replaced with the extra money we were making. And I've seen, I've actually seen, because I've been around you for a long time, I've seen a lot of your clients come in and right off the bat, they're real nervous about them. I'm going to be able to, you know, because maybe they're a smaller company or whatever. And they're like, I'm wondering if I'm going to be able to handle this 1700 a month. And then I see them six months later. And I'm like, how's it going now? And they're like,
Man, we're just hitting record after record. I have referred several business owners. And they're doing great that are killing it. And that, you know, I'll give one example. I won't name the person, but I did send one of my very good friends to you who was on the verge of losing his business because he just wasn't able. He had bought another one of the shops of what he does. He opened it and it was not profitable. And it was going to take under both of his shops and I sent him over to you. And I remember about three months later, I asked him, how's it going?
And he goes, man, we just had a record-breaking month. This was amazing. And by the way, he said, first, you just had another record-breaking month just, you know. Yeah. And I know right now, not only does he have way more income, but he has a lot more time for you, because he's been working with you for many years now. And so that was, it changed his life, just like it changed my life. I would say, if you're thinking about, you know, doing a 13-point assessment, stop thinking, dial the phones to pause this video, make the phone call, reach out to Clay, get it started right now.
Now, final question I have is I think people look at OxyFresh.com and they go in, there's 500 locations now. Yeah. And they look at elephant in the room and they go, there's five brick and mortar locations now. They look at Shaw homes and they go, you know, this, these are big success stories. I don't know that I can do it. What would you say to somebody out there that just feel like they might not have the, like all this stuff they're going to learn is going to be over their head too complicated? What would you say?
I would say the information, the ideas are easy. It's the application that is difficult for people. The ideas that you share, there's nothing that's like, oh my God, I don't have a PhD therefore I can't do it. I feel like it's all very, very simple stuff.
But it is a lot of action to get traction and you got to get the action going. And I think if somebody has diligence and discipline or can learn diligence or discipline, they're going to do extremely well. And it's not about education. It's about action.
Now, Aaron, I got one thing I want to say, and then I'll, we're going to wrap up today's show with a boom, because boom stands for big overwhelming optimistic momentum. And that's what's required to have success. Um, you know, people watching this, they're going to, Aaron, you know, he looks like a normal guy. Well, that's true. Oh, they say, well, he sounds like a normal guy. Sounds like an all right guy. You know, that's true. But the one thing you can't put quite picture on the show and I want to give that gift to you folks for watching is Aaron smells tremendous.
It's like it's like if you had a smell of vision, if you could just get up there and just smell that. It's incredible. And it's really it's it's his aroma that allows him to achieve massive success. So unless it's so if you're out there and you're going, what's the secret sauce? It's a sauce. It's more of just a smell. So I don't know if you qualify to have the kind of success he has unless you smell like he smells. It's a really tremendous smell. OK, let's get this thing with the boom. Here we go. Three, two, one. Boom. Well, for our nation, we have an opportunity all the time.
JT, do you know what time it is? Um, 14. It's, it's Tebow time in Tulsa, New Zealand, baby. Tim Tebow is coming to Tulsa, Oklahoma. During the month of Christmas, December 5th and 6th 2024, Tim Tebow is coming to Tulsa, Oklahoma in the two day interactive thrive time show business growth workshop. Yes, folks, put it in your calendar this December, the month of Christmas, December 5th and 6th.
Tim Tebow is coming to Tulsa, Oklahoma, and The Thrive Time Show, two-day interactive business growth workshop. We've been doing business conferences here since 2005. I've been hosting business conferences since 2005. What year were you born? 1995.
Dude, I've been hosting business conferences since you were 10 years old. And a lot of people, you know, if I followed Tim Tebow's football career on the field and off the field and off the field, the guy's been just as successful as he has been on the field. Now, the big question is, JT, how does he do it?
Well, they're going to have to come and find out because I don't know. Well, I'm just saying tip team is going to teach us how he organizes his day, how he organizes his life, how he's proactive with his faith, his family, his finances. He's going to walk us through his mindset that he brings into the gym, into business. It is going to be a blast. He blasted Tulsa Russell.
Folks, I'm telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing, that's what we teach at the Thrive Time Show, two-day interactive workshop. If you want to learn accounting, you want to learn sales systems, you want to learn how to build a linear workflow, you want to learn how to franchise your business, that is what we teach at the two-day interactive Thrive Time Show business workshop.
Over the years, we've had the opportunity to feature Michael Levine, the PR consultant of choice for Nike, for Prince, for Michael Jackson. The top PR consultant in the history of the planet has spoken at the Thrivetime Show workshops. We've had Jill Donovan, the founder of rusticcuff.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com has spoken at the two-day interactive Thrivetime Show business workshops.
We've had the man who's responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I'm telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford.
Yes, we've designed these events to be affordable for you and we want to see you live and in person at the two-day interactive December 5th and 6th Thrive Time Show Business Workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes
And then we open it up for a question and answer session. So the wonderful people like you can have your questions answered. Yes, we teach for 30 minutes. And then we open it up for a 15 minute question and answer session. It's interactive. It's two days. It's in Tulsa, Oklahoma. We've been doing these events since 2005. And I'm telling you folks, it's going to blow your mind.
Yes, ladies and gentlemen, the Thrivetime Show today interactive business workshop is America's highest rated and most reviewed business workshop. See the thousands of video testimonials from real people just like you who've been able to build multi-million dollar companies. Watch those testimonials today at ThrivetimeShow.com simply by clicking on the testimonials button right there at ThrivetimeShow.com. You're going to see thousands of people just like you.
We've been able to go from just surviving to thriving. Each and every day, we're going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today, go to thrivetimeshow.com. Again, that's thrivetimeshow.com. And some people might be saying, well, how do I do it? Nobody has it worked. You just go to thrivetimeshow.com. Let's go there now. We're feeling the flow. We're going to thrive time show.
Again, you just go to ThriveTimeShow.com, you click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it's $250 to get a ticket, or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you're in the process of building a super successful company.
uh... you start out with a million dollars in the bank account no i did not nope did not get any loans nothing like that did not get an inheritance from parents or anything like that i had to work for it and i uh... super grateful i came to a business conference that's exactly how i met you met peter tongue and i met all these people so if you're out there today and you want to come to our workshop again you've got to go to thrive time show dot com you might say who's speaking we already covered that might say where's it going to be it's going to be in tulsa russellum oklahoma services also russellum uh... it's
I'm really trying to rebrand Tulsa as Tulsa Russell. I'm sort of like the Jerusalem of America. But if you type in Thrivetime Show in Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you're headed. It's going to be a blast. You can look inside, see the facility. We're going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn't a limitless
convention center you're coming to my actual home office and so it's going to be packed who you you're going to come who you I'm talking to you you can get your tickets right now at drive time show.com and again you can name your price we tell people it's two hundred fifty hours or whatever price you can afford and we do have some select VIP tickets which gives you an access to meet some of the speakers and those sorts of things and those tickets are five hundred dollars it's a two day
interactive business workshop over 20 hours of business training. We're going to give you a copy of my newest book, The Millionaire's Guide to Becoming Sustainably Rich. You're going to leave with a workbook. You're going to leave with everything you need to know to start and grow a super successful company. It's practical, it's actionable, and it's Tebow time right here in Tulsa, Jerusalem. Get those tickets today at ThriveTimeShow.com.com.
Hello I'm Michael Levine and I'm talking to you right now from the center of Hollywood California where I have represented over the last 35 years. 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I've represented a lot of major stars and I've
worked with a lot of major companies. And I think I've learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful sunny weather of LA,
come to Tulsa. Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life-changing and I'm looking forward to seeing you then. I'm Michael Levine. I'll see you in Tulsa. Thrive time showed two-day interactive business workshops are the world's highest rated and most reviewed business workshops because we teach you what you need to know to grow.
You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We're going to teach you how to fix your conversion rate. We're going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It's all here for you.
You work everyday in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You're going to leave energized, motivated, but you're also going to leave empowered.
The reason why I've built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn't anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge and you're like, oh, but we'll teach you the knowledge after our next workshop.
And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There's no one in the back of the room trying to sell you some next big, get rich, quick, walk on hot coals product. It's literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business room. And I encourage you to not believe what I'm saying, but I want you to Google the Z66 auto-wash. I want you to Google elephant in the room.
Robert, Zellner, and Essentials. Look them up and say, are they successful because they're geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it's going to be the best business workshop ever. It wouldn't give you your money back if you don't love it. We've built this facility for you and we're excited to see it.
And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they're $250 or whatever price you can afford. I grew up without money and I know what it's like to live without money. So if you're out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to ThriveTimeShow.com to request those tickets. And if you can't afford $250, we have scholarship pricing available to make it affordable for you.
I learned that the Academy, King's Point in New York, Octa Non-Verba. Watch what a person does. Not what they say. Good morning. Good morning. Good morning. Good morning. Harvey Kiel, Secretary of State Radio Show. Today I'm broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They're closed, but they're completely different worlds. And I have a special guest today.
A definition of intelligence is if you agree with me, you're intelligent. And so this gentleman is very intelligent, or done his show before also, but very seldom do you find somebody who lines up on all counts as a Mr. Clay Clark is a friend of a good friend, Eric Trump.
But we're also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man. And there's so many ways we could take this thing. But I thought since you and Eric are close, Trump,
What were you saying about what Trump can't what Donald who's my age and I can say I cannot say? Well, I have to first I have to honor you sir. I want to show you what I did to one of your books here There's a name of Jeremy Thorne who was my boss at the time I was 19 years old working at Faith Highway I had a job at Applebee's Target and Direct TV and he said have you read this book rich dad poor dad and I said no
And my father, may he rest in peace. He didn't know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And then I'll tell you all about Eric Trump. But I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you become an influencer.
You know, more than anything else, if you've evolved into an influencer, where your word has more and more power. So that's why I congratulate you on becoming, because as you know, there's a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I'm glad you and I agree so much. And thanks for reading my books. Yeah. That's, that's the greatest thrill for me today. Not a thrill, but recognition is when people, young men, especially come up and say,
I read your book, change of life, I'm doing this, I'm doing this, I'm doing this.
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