Business Coach | Learn How to Master the Creative Process of Songwriting & Workflow Creation + Interview w/ Hit Song-Writer & Artist Colton Dixon + Join Eric Trump & Kiyosaki At Clay Clark's March 6-7 Business Workshop
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January 27, 2025
TLDR: Learn essential business skills like branding, marketing, SEO, sales, workflow design, and accounting at Clay Clark's Thrivetime Show Business Workshop. Request tickets and see testimonials/success stories at www.ThrivetimeShow.com.

In the latest episode of the Thrivetime Show, Clay Clark interviewed Colton Dixon, a renowned hit songwriter and artist, to discuss the creative processes behind songwriting and running a successful business. This lively conversation not only highlighted Dixon’s journey in the music industry but also provided valuable insights on creativity, workflow, and entrepreneurship. Here’s a summary of key takeaways from the episode.
Opening Thoughts on Creativity
Dixon opened by sharing his artistic philosophy, emphasizing the importance of creating music that resonates personally and authentically.
- Artistic Freedom: He stated, "I’m confident with artistic expression because my only goal is to make something I like." This reflects a liberating approach where the artist prioritizes personal satisfaction over public approval.
- Inner Critic: When asked about the pressure from public opinion, Dixon replied that he ignores it, focusing on making art that fulfills him rather than seeking validation from others.
The Essence of Songwriting
Dixon elaborated on the songwriting process, likening it to a personal diary. This perspective is essential for aspiring musicians:
- Making Art for Yourself: He encourages artists to create work that speaks to them first. The idea is that genuine creations resonate better with audiences, as highlighted when he mentioned, "The audience comes last."
- Song Structure: The discussion moved towards practical songwriting techniques. Dixon explained:
- Start with a memorable chorus that captures listeners’ attention.
- Focus on crafting short verses leading to the chorus, as this keeps the listeners engaged.
Navigating Business Challenges with Creativity
The episode also delved into the parallels between songwriting and running a business. Dixon and Clay discussed how creativity plays a critical role in entrepreneurship:
- Decisions in Business: Making decisions is crucial for both musicians and business owners. Dixon likened songwriting to establishing a business framework, where both require iterative processes of defining, acting, measuring, and refining.
- Overcoming Obstacles: Dixon emphasized the importance of taking action without waiting for perfection. He shared his own journey of pushing through challenges during the pandemic, urging listeners that every successful endeavor requires determination and a willingness to adapt.
Practical Steps for Aspiring Creatives
Key Takeaways for Songwriters and Entrepreneurs:
- Follow Your Passion: Always create from a place of passion and personal belief.
- Define Your Goals: Just like a song needs a theme, business initiatives require clarity and definition.
- Embrace the Iterative Process: Whether refining lyrics or business strategies, the ability to measure and adapt is essential.
- Don’t Fear Rejection: Dixon reminded aspiring musicians and entrepreneurs alike that fear of rejection can stifle creativity. Choosing to act is often more important than seeking approval.
Conclusion: Create with Purpose
Colton Dixon’s insights serve as a powerful reminder for creatives and entrepreneurs. By focusing on personal fulfillment, embracing the creative process, and not shying away from challenges, individuals can achieve success.
Dixon’s journey exemplifies how art and business intermingle, proving that passion and hard work can lead to remarkable achievements. Whether you are trying to write your next hit song or build a thriving business, remember: focus on what matters to you, and the rest will follow.
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I've been wanting through the desert It's seen a cloud and forever over me But I believe the rain is coming
Mm-hmm. I've been in order to have hopes. Cause yours like a job won't come to life. You're the light. I put my trust in. But everyone just says he's gonna come to you. You will lead me to the promised land. Everything he says is gonna happen. Even though I haven't seen yet.
But I will build a boat in the shed Where they say it never rains I will stand up and bathe And I'll do ready being takes and goin' In my sails your love never fails or fails I'll build a boat in the desert place And when the flood and the water starts to rise in I'll rise and storm cause I got you round the side But goin' in my sails your love never fails or fails I'll build a boat so let it rain
I'm confident with artistic expression because my only goal is to make something that I like and I know that I can keep working on it until I like it. So in some ways that there's no pressure because I'm the goal is to make the thing that I like. I know what I like.
If I don't like it, I keep working and eventually we get to a place where we like it. Yeah. Do you ever face the inner critic of, well, what if other people don't like this? No, I don't consider them at all. Really? Yeah. Something I say in the book is that the audience comes last. And I believe that I am not.
I'm not making it for them. I'm making it for me. And it turns out that when you make something truly for yourself, you're doing the best thing you possibly can for the audience. So much of why if you go to the movies, so many big movies, just not good. It's because they're
They're not being made by a person who cares about it. They're being made by people who are trying to make something that they think someone else is going to like. And that's not how art works. Art doesn't, that's something else. It's not art. That's commerce. So if we're making art, we're making, it's almost like, it's almost like a diary entry.
So it can sound, could I be concerned that someone else might not like my diary entry? It doesn't make sense. It has nothing to do with them. My diary entry has nothing to do with anyone else. So everything we make as artists are essentially diary entries. You could be anywhere doing a lot of different things, but you chose to be here. Some shows don't need a celebrity narrator to introduce the show.
but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses outruistically invest five hours per day to teach you the best practice business systems and moves that you can use?
because they believe in you, and they have a lot of time in their hands. They started from the bottom, now they're here. It's the scribe time show starring the former US Small Business Administration's Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny. Dr. Robert Zooner.
two men, eight kids co-created by two different women, 13 multi-million dollar businesses.
We started from the bottom and now we're at the top teaching with the systems to get what we got. Colton Dixon's on the hooks. I break down the books. Sees bringing some wisdom and the good looks as the father of five. That's why I'm alive so if you see
Up on your right to your and now three, two, one. Here we go. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from the bottom now. We started from
All right, I'm going to go over here and I'll let you do your thing. Hello. How is everybody feeling? Good. I want to clarify one thing. I do love money. However, I'm not ruled by money. So Clay was kind of right on that. Did anyone come? Can anyone sing out there? Good people? No one's willing to admit it? OK. Well, you're in luck. The Bible says, just make a joyful noise. So if you sound happy about it,
you're good. Can I teach you a song and let's do it together? Okay, goes like this.
Okay, so quick observation. I can see you when your lips aren't doing this. So it's the beauty of like an intimate show like this. So let's do it one more time. Come on.
I don't know if it goes to stop it like that, I feel like that, I feel like that Here we go, this song is called Nervous Notting miles on the highway Every day moving so fast Taking all the wrong ways out
Never saw you come and know You stop from me and my true ex Keeping me from the long way down Doesn't matter, just how many times I try There could only be a single reason why I soon tell you
You can see the stars align, but I know that it's more than time. I don't need it, girl. You can see the stars align, but I know that it's more than time. I don't need it, girl. You can see the stars align, but I know that it's more than time. I don't need it, girl. You can see the stars align, but I know that it's more than time. I don't need it, girl. You can see the stars align, but I know that it's more than time.
Right before I hit the ground song, all you came along to find me Some will say it's magic, but I know that you did all that The other reason, there's no doubt Doesn't matter, just how many times you tried There could only be a single reason, but tell me
You can see the stars align, but I don't know that it's on the turn I don't really know, since I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that I've been like that
Call me crazy and out of touch But I know that it's from above Tell me
You can see the stars align, but I know that it's more than time yet I don't need any girls, I'm shopping like that, I've been like that, I've been like that Right before I hit the ground song But you came along and found me Right before I hit the ground song But you came along and found me Yeah, come on, good job!
My name is Colton Dixon. Does anyone still watch American Idol? I'll be more impressed by that. Okay. Six people. That's amazing. Did anyone watch American Idol over a decade ago?
Okay, there's more people, praise God for that. I did American Idol. It was either 12 or 13 years ago. Wow, a few old. If you watched, thank you. It's amazing. That's kind of how I got my start. Met Clay Clark through my father-in-law, who owns a couple auto repair shops here in Tulsa, Oklahoma. And I got the best father-in-law in the world. Clay will attest to that. And man, Clay Clark
with my butt in the shape. Let me tell you, as he does so well, do we meet in 18 or 19? 18. So we met in 2018 and kind of hit it off our love for music and certain artists, like one republic, drove our conversations and then we started working together and then something called COVID happened in 2020.
And most of my peers were chillin' and bingein' Netflix, and we had our share of that as well. However, Clay had me writing and producing, and I mean, you name it, I was goin' after it and doin' it, and would not be the same artist that I am today, if it was not for Mr. Clay Clark. So give it up for Clay Clark.
I say that to also kind of set up how I would love to use this time if that's okay. We're going to go into worship here just a little bit, but I'd love to play a couple songs for you. One of the ways that we would work together is I would write these songs and he would play them for the staff and they would basically tell me if they sucked or not.
Be a little more gentle on this first one because we actually have already released it. So we're not going to change it. And it kind of is what it is. However, I need some help with this. So I'm going to get my buddy's name is Kyle. He's a worship leader at Sheraton Church. Get up for Kyle. When I wrote this song, I just realized I might have ensured you a little early. He's coming in on the second verse.
He's a good-looking dude, though, so don't enjoy looking at you. When I wrote this song, I walked into the studio with a Bible verse, Jeremiah 2911, which says, for I know the plans I have for you declares the Lord plans to prosper you, not to harm you, plans to give you hope and a future. That's a pretty awesome promise right there, isn't it? So I walked in with the Bible verse, a title.
and some musical inspiration. I have always loved a song called Hard Knock Life from the musical Annie. Anyone know what I'm talking about? Okay. This is my take on Hard Knock Life. It is called Up and Up.
Even though I walk through the valley sometimes It feels like a girl through the valley But I gotta promise that I hold on tight too I can't lose when I'm right beside you Yeah, gotta know the plans you have on me But my crop is over flowing
So I don't mean the end between I'ma live my life nowhere It's forget down You'll pick me up from the ground You'll give me love and don't give up Give me no conditions You'll lift me up and up again now
All right, so here's what we're gonna do since we're big on Q&A's here. Kyle, I'm basically just gonna ask you some things and state some things and we're gonna really lean in on your response. Deal? So the first thing, ask me how I know he's gonna do it. You're gonna say,
He did it. That's right. The second thing, every time a blessing's coming to me, what are you going to say? He's in it. That's right. Third thing. That was a two. Third thing. Pick number three, my lord. Okay, number three. I forgot that reference. That was Shrek. Anyway, all right. The devil tried to make me turn away. What are you going to say? Forget it. That's right. All right. Let's do this.
Ask me how I know he's gonna do it Every time a blessing's coming to me The devil tried to make me turn away Forget it, cause even on my worst day Yeah, if I get down, you pick me up from the ground You give me love and don't give up, give me no penishes You lift me up and I forget now
No matter who two hours, I'll have my heart. No, you'll be allowed like a play-tracer shine over me. I'll hit you up and up again. Up and up again, yeah. Got to know all the plans you have for me, yeah.
So while I'm in the end between I'ma let my life know it Let it forget down and yeah
Now, no matter who goes to the house, I'll have a holly. No, you get loud like a patron, shine over it. I'll lift you up and up again. Yeah, yeah. Open up again, yeah. Well, I'll lift you up and up again.
Kyle, everybody. I really love things like this because of how formal it is. Often you're on a tour and you've got 23 minutes, 20 seconds, you know, to do your set. And man, Clay was kind enough to give me an hour and a half with you guys this afternoon. So thank you so much.
That was a joke. It's OK with you guys. I know there are some fellow believers in the room. I believe in worship so much that I believe it is a weapon. And this is a bit of a new song in the worship community. So if you don't know it, let the words sink in. I think they're really powerful. But they're also pretty simple when we get to the course. So I think you can learn and jump in. So this is called a trusting God.
Let's see the assurance Jesus is mine He's been my fourth man in the fire Time after time I'm born of His Spirit I'm washed in His blood
And what he did for me on Cadbury is more than enough So I trust in God in my Savior the one who will never fail He will never fail
Oh, I trust in God in my Savior, the one who will never fail. He will never fail. That's why I trust in God in my Savior, the one who will never fail. He will never fail.
I trust in Jesus, it's never fair. I sought the Lord, who I sought the Lord and the earth.
And He answered, I sought the Lord. And He heard, and He answered, I sought the Lord. And He heard, and He answered. That's why I trust Him. That's why I trust Him. I sought the Lord. And He heard, and He answered. I sought the Lord. And He heard, and He answered.
That's why I trust in
My Savior, the one who will never fail He will never fail I trust in God My Savior, the one who will never fail He will never fail I trust in God My Savior, the one
Who will never fail He will never fail He will never fail He will never fail That's why I trust in you
That's why I trust in God. This seems my soul. My Savior got to lead.
A great hour. A great hour. Then sings my soul, my Savior, God, to thee.
How great thou art How great thou art How great thou art How great thou art
Give it up for Kyle one more time. Come on. Folks, real quick, you know, Colton, before I let you get out of here, are you going to do one more song? Could you have a little more song out of your book? Yeah. Okay. Now, before I let you go, I want to ask you, do you guys grab a seat just for a second? Because I'm all about how do you do that? How do you do that? Music, how many of you music is sort of something you like, but you don't know how it works?
Okay, so we're going to demystify music real quick. We'll do a quick music chorus with Colton Dixon. There's a certain pattern to it. There's a pattern to success, isn't there not? We talked about the patterns as a workflow. But to music, you have the verse, you have the chorus, you have the verse. Can you walk us through the mechanics of a pop song?
Sure, I sure can. Thanks to you, I can do it probably better than I could years ago. Pop songs. The number one thing that I've been told that I've read, it's this, people want a chorus that's memorable. They want something that almost, almost feels like they've heard it before. But my favorite saying is this, don't bore us, get to the chorus. So the shorter your verses, the shorter your pre-choruses, the better because people really just want to hear.
Of course, there it is. We haven't talked about this, so if you want to review, it's fine. But if you, when you're going in to write a song, so you're in the studio, how many of you would kind of like to see what that's like to see someone in the studio write a song?
Okay, so you start with like a melody or how does that happen? You're in the studio. Yeah, and maybe you could kind of walk us through. What is that process? Because when I heard I went to college with Ryan Teder and he would be in his room and he would be talking in college. He would be singing, but there wasn't any words. Like he'd be playing a melody and there was no words. I'm like, what are you doing?
What is happening? What is going on? Are you... He says, I'm doing... Can you walk us through that process? Sure. So I will say this. I don't know that there is a right and wrong way to write a song as long as you guys are, you know, enjoying what the artist is putting out. So I don't know that there's a right or wrong way to do it. However, the way Ryan does it, the way I like to do it is either writing from a title. I mentioned that about up and up. I kind of had a title. So I kind of knew
where the sandbox was, right? So now it's our job to go into the sandbox, into all the corners, and try and figure out
what we're going to say, how we're going to say it. But we kind of know the structure of the song. But what Clay is referring to is what we call baby talk. So we get a melody, right? I even heard this the other day. This is more true in pop music than it is for Christian music for obvious reasons. But pop music is more about the music and the melody, right? It's about how it makes you feel. Whereas Christian music, you have to be very intentional about what you're saying, again, for obvious reasons.
But people often get that melody and they will just start, I mean, it probably sounds like speaking in tongues. If I'm honest with you, it's like they'll just start singing so up and up again. So it's like.
But later you can go in and go, oh, I really like how these syllables fall. I really like where this melody is landing. Is there a two-syllable word? That means this. So we'll go and we'll look and we'll see if it's the rhyme scheme and it actually becomes very
technical, but again, we've kind of set the parameters with the title or with the direction of the music or whatever, if that makes sense. There's one person watching right now that needs to do that. People always ask me when I record a podcast, who's it for? One person. So you're recording someone's watching right now. They're a musical artist. They, that's what they want to do. And so you're going to, you're going to the studio, you got a little melody. And do you, do you get on the keyboard and just play that and record that so you don't forget it? How do you lock in the melody even before you have any lyrics? How do you
For me, it's all about voice memos in my phone. So that is my notepad. That is my pen and paper. I can be in bed, like my eyes are about to close and then boom, it's like idea. I'm not saying it's a great idea, but boom, it's an idea. So I'm like, okay, so I'll hit voice memos and I will either sing it or if I'm near piano, I'll play that or if it's a lyric, I'll jot it down.
But yeah, sometimes I'll get in the studio and I'm like, hey, we need to write this song around a piano today or around acoustic guitar today. Other times we're building the track as we're writing the song. Now writing a song is 100% analogous to building a business or the same process. So I make a workflow like this. Could you sing just a little bit more of heavily syncopated baby talk just so I can have a, can you do it real quick though? Seriously, what you're just doing? Could people can understand what that is? Yeah, sure. Okay, go for it. Right key.
And so that's how you building a business is though. It's the same process.
I worked with a lot of musicians, so I loved helping Colton to work with Colton because I get excited about it because it's the same process. So when I start a business, I know that these 14 boxes have to be filled, but I don't know all of them, what they're going to be. So I sketched in church that waterfall out there, and my wife is like, because it's alarming to be around people that are creative and in the moment.
So I get the idea, I believe that the idea is a gift, an idea from God, and I write it down because I honor the idea. I don't want to forget it. But my wife's like, what are you doing? I'm like, I'm spray painting where we're going to build the waterfall. What waterfall? The one I drew in church. Who's going to build it? I don't know. And then I build it, and the rock is like boop, boop, boop. My wife's like, what's happening? That's a caterpillar. Boop, boop, boop. Didn't you just pay $5,000? Why are we moving it? Because it's in the wrong spot. How do you know it's in the wrong spot? Because I don't feel it.
No, seriously, because I don't feel it. Yeah, wow, that's very accurate to say, right? And so a lot of people don't start because they want it to be perfect. So it's a lot like sculpting music. You're crafting the lyrics. So I wanted to see if we could, you're listening today, you're a musician, you're an aspiring musician. Colton, where can people go if they want to hear your new stuff or music you're working on? Where can they go to hear that? Yeah. I mean, anywhere you consume music, I'm going to be there. But my website is coltondixon.com. I know very original.
You can find social media, you can find new songs there, you can find videos there, merch.
there as well. I apologize, but there was one song that you did that was heavy falsetto that blew my mind that was, and again, I'm not trying to paint you in a corner and ask you if you have a big catalog of songs, but you have, it was such an emotional song and it was so, do you remember with that song? I think it's called autopsy. Yes. Yeah, yeah. So I thought if you could, I thought if you could today, if you could just play maybe a couple songs or some, maybe a little sample of some of your songs.
And you can kind of, you know, because I want people to understand that, you know, people might know he was the pop music guy, but autopsy was, it made, it literally made, like when I heard this song, it like brought me to tears. It was right at the time that my dad was dying for Blue Garrix, and it was like, I listened to this song on repeat, and it was healing, and it was, it was all of that. But then there's other songs he writes that are uplifting. And I just wanted you to hear a little sample pack. I'll go over here, you do what you want to do. Okay. And then I'll come for ash one more time. Okay.
This is for you and for only you, because I love you. I've played this song once live, and it is the hardest song I've ever had to sing, so I'm just gonna do a chorus of it. Yeah, I'm very nervous about this right now. This song got me gruesome though, it was powerful.
my heart is so high every inch take it all my heart and skin and bones I am more
That was for you, Clay Clark. Thank you. You're welcome. How much time do I have first? Between 10 minutes and four hours. OK, fantastic. I'll lean towards 10 minutes. How's that sound? Can I use this time to play? I think this is my favorite song I've ever written, and no one's heard it yet.
I might be more nervous about this than singing like a girl, just now.
This topic means a lot to me, but I want to start by saying how awesome is it that we serve a God who chooses to see us through the lens of Jesus, what he did. And just recap, if you don't know, he lived a perfect life. He was blameless. He was spotless. He died for everyone in the room. And then three days later, he rose again. That's kind of the big pillar of why Christians believe what they believe.
However, in that same thought, does it bum anyone else out that a lot of people view God through people?
That bums me out, y'all. Romans 3, 23 says, for all have sinned and have fallen short of the glory of God. I'm no exception to that. And I wrote this song kind of as a response. I know church hurt and deconstruction. And there's a lot of hot topics, hot takes in church even right now.
Man, I kind of wrote this song with my wife in mind with we have two twin girls identical who are about to be four pray for me But I wrote this song with them in mind But then I also I had just people in general in mind who have ever looked my way and have seen something that is not pleasing to the Lord. I'm human. I've made mistakes on like I said, I'm no exception and
I hope I remember the words, because like I said, this is the first time I've played it, but I'd love to play it for you. This is called In Spy to Me. So this is one of those times, maybe let me know if you like it or don't, and we won't put it out. So here we go. You say nobody's perfect, and I've never been a saint. Not all scars are running the surface.
I've written on my face I'm not the best example Or the man that I should be But I hope you find Jesus inspired me If you could walk around with my shoes Listen to my prayers You'd hear me talk about my issues The crosses that I've been
I'm being broken does an excuse The life that I should lead But I hope you find Jesus inspired in me I hope you find the answer So I hope that you find peace I'm praying your perspective isn't based on what you've seen
I am just a city where it's been state free And I hope you find Jesus inspired of me You started from the moment I was learning right from home
It's like the first enrollment. It's true that we all fought. And I am no exception to chapter 3, verse 23. But I hope you'll find Jesus in spite of me. I hope you'll find the answers. I hope that you'll find peace. And praying your perspective isn't based on what you see.
Because I am the sinner who is personally free And I hope you find Jesus I hope you find a reason To say that you believe Just keep your eyes on heaven You saw you'll never need I'm sorry for the damage That hurt the lies beneath
Wow! What do you see is a thing that holds people back the most from being their most creative and best self?
I think it's being concerned what other people think and a feeling of that the people who make great things are somehow special and that they're not special and that's just not true. Everyone has the capability to make great things and none of us are special.
It seems like a lot of people that are focused on what other people think, like you said, and it blocks them into this kind of rut feeling, I guess, so they feel like they're stuck in a rut. I don't know if you've heard this before with a lot of your artists, but with...
With me as a writer and an author, I've heard so many people come to me and say, I want to write a book. And I asked them, how long have you been, had this idea that you wanted to write this book about this thing? And some people will say five, seven, 10 years, but they've been worried about what people think or they feel creatively stuck in a rut. Do you ever feel stuck in a rut? And if so, how do you personally get out of that? I think taking action is a really great thing and not, not setting up barriers of entry, like, um,
I can imagine a musician saying, I can't play this song because I don't have the right guitar or I don't have the right equipment to do it. And there are no barriers to entry. There's always a way. I come from a punk rock background. So punk rock, it was a do it yourself mentality.
And I started my first record company not knowing that was something you can do. It just really happened automatically. I wanted to start making records. I wanted people to hear them. I never knew that you could get signed to a label. I just thought, well, if you want to make a record, you make a record. So I made records and printed up 500 copies of a seven-inch single, for example. So I think there's always a way you don't have to wait for permission from someone else.
I think that's a big part. People are waiting for permission to actually make their art to make their art. Someone has to say, you know, I'll hire you to do this or I'll publish your book if you write a book or set the stage to allow you to do it. But I don't think that's the way great things are made.
The notable courtable from Napoleon Hill, the best-selling author in the history of the self-help space, Napoleon Hill, he once wrote here, he says, the man of decision cannot be stopped. The man of indecision cannot be started.
Take your own choice. What says the man of decision cannot be stopped. The man of indecision cannot be started. Take your own choice. So I would say if you're going to distill this into your office and into your business, what do you do? Step number one is you gather the facts.
You just gather the facts. Step number two is you act. What? Yeah, you act. Now, once you act, once you act, once you get into a place where you really are acting, you have to measure and refine. What am I saying? Let's go over it again here. So step number one, you define what you think the problems are, AKA that you gather the facts. Step two, you act.
Step three, you're going to measure the results. And step four, you're going to refine. And this is every day as an entrepreneur. Every single day, this is what you do. And I would argue it's this is the way you type. This is the way you write a book. This is the way you make a script. This is the way you launch your ads. You define, act, measure, refine. But if you're somebody that fears making a decision because it has to be perfect on the first try,
You just can't be a successful entrepreneur. And here to talk about it is David, the founder of monkey life.com. Again, monkey life.com. It's the home of the bolt on bedrooms, the custom cabins that everybody loves their folks. Check it out. It's monkey life.com. David Frazier. Welcome on to the thrive time show. How are you, sir? I'm doing fantastic. Clay. Thank you so much for having me. I really want to tap into your wisdom about this idea, though, because I see so many entrepreneurs that tell me they say Clay.
I want to write a book. I say, great. What are my longtime clients say? I want to write a book. I say, great. And I say, what do you want to write your book about? They say, I want to write up my book about my journey to becoming the top insurance agent in my industry or the top mortgage guy or the top dentist or the top, whatever. And I'll say, well, let's do it.
And they'll say, what do I do? I said, step one, make a title, working title. Step two, make the table of contents, working table of contents. Step three, start writing, and then we'll define act, measure, refine. And that's where a lot of people get stuck because they don't want to start until they've nailed down that it's going to be perfect. I want to get your reaction to that. Why is it that people are so afraid of making the wrong decision to the point they won't make any decision?
Well, it's probably boils down to, I mean, thousands of years ago, if you're the guy that stepped a little bit out of line, a bear ate your face off. So I think there's a little bit of a drive in the human psyche to kind of stay inside the herd. And that's the safe kind of spot to be. So I think that you have to kind of overcome that natural inclination because the reality is entrepreneurship is rewarded by taking risks.
reward by taking risks. So let me just make it really specific. I'm going to do a lot of examples here back to back to back. And I want to tap into your wisdom on this. So right now, I have a haircut chain. One of the companies I have is a haircut chain. We have a chain of businesses we cut hair. All right. So Wednesday night at 530, I'm going to be interviewing job candidates who are going to come work for us at elephant in the room or candidates who want to work at elephant in the room.
And I'm going to look at the resumes, I'm going to interview them, I'm going to talk to them, do all the things that I'm going to figure out. I'm going to take the steps needed to find out who I believe is the best. But then after I do that, I'm going to have to hire somebody. And the chances are, I will on average be right, but there are certain hires, David, where you look back and you say, no, you know, it wasn't the right fit. But all I can do is interview as many candidates as possible, read the resumes, call the references,
conduct the interview and make a call. I mean, it's the end of the day. So I do my group interview, every week I interview candidates. Every week, if I think they're a good fit, I schedule them to shadow in my office. And then every week I go ahead and start the hiring process. And I onboard people that I think are a good fit. But I see a lot of entrepreneurs that struggle with the idea of hiring people because they just pan a hot fathom the idea of making a hiring decision that doesn't work out.
I see it all the time. I mean, do you see this as well within your peer group? Do you see entrepreneurs that struggle to hire people because they're afraid that the person won't be a good fit?
Yeah, for sure. I mean, I definitely think I'm one of those people sometimes. It's just like, it feels like this big thing. But the thing that helped me overcome that fear a little bit was people at a higher entrepreneurship level than me said, hey, you know, if you're not really hiring someone for 50 grand a year, 80 grand a year, 100 grand a year, you're really hiring them for the next two weeks for about one to three grand.
You know, and then we look at that, it's like, oh yeah, it's a mistake that if you catch it early enough, you can undo it pretty quickly. I'm not afraid of it anymore, but I was a little bit at the start. I see a lot of entrepreneurs that are afraid of hiring people. I see a lot of entrepreneurs that are afraid of decorating their office. As an example, my office, if you come into my office, like it or not, there's clearly somebody in my office, AKA me, that doesn't have a problem with doing aggressive
design. Like I have no problem doing design that I perceive to be enjoyable. So I've got a massive waterfall in front of our building that I love. I've got a certain playlist in my office that I love. I have decor that I love, but I know a lot of people that David, for whatever reason, they won't decorate their own office. I go into their office and I say, no, this is the real thing. I've had clients that have told me they say, Clay, I want to make my office compelling like yours. I say, okay, great. Why don't you send me? Cause most of my clients are out of town. So why don't you send me video footage of your current office?
And you look in their office, it looks like no one even offices there. And I say, why haven't you put anything out? Why is there no decor at all? And they say, well, I just didn't want to put out a print that offended somebody, didn't want to go at the wrong color, didn't want to go with the wrong. If you want to get your reaction again, I mean, back to these ideas, because again, if you cannot make decisions after gathering all the facts quickly, you cannot become a successful entrepreneur.
Yeah, I think that the reason a lot of people don't kind of put their mark on things is like you said, the risk of offending. But the reality is, if you don't stand it for anything or just make any type of a statement, no one can react in any way. It's like a milk toast, just kind of melts in your hand. Whereas if you make a strong statement about something, you genuinely believe ideally, you're going to repel the people you don't want and you're going to attract the people you do want. There's actually a double win.
And again, if you're out there today, I'm telling you folks, if you are out there today and you're saying, man, I, I just, I want to act. I just don't want to get it wrong. The, the rhythm, you got a mastery. There's four steps. Define act, measure, refine. Define act, measure, refine. You know, we have a big business conference coming up here featuring Tim Tebow. I've never had Tim Tebow come speak at our business conferences before. I've watched him from afar. I've, I've seen him.
Uh, speak, but I've never had him come to my office. And who knows? I mean, it might be the best decision I've ever made. It might be, wow, this was a great decision. Good job bringing in Tim Tebow. I've also had other speakers I brought in in the past, David, where I think to myself, self.
I'm never going to bring that person again. You know, so we have our workshops. I mean, people on average love the workshops. People do. They tell us, man, Clay, I love the workshops. I'm so glad we have so many great reviews, but we don't have a 5.0 rating. We have a 4.9.
And if you read the reviews, certain people say, I just felt too raw. It felt too candid. It wasn't politically correct enough. And certain people didn't like it. Other people love it. And again, I'm just trying to help somebody out there get over that fear.
of rejection that fear of bringing in Tim Tebow for the conference, that fear of launching an advertisement that won't work, the fear of hiring the wrong person, the fear of choosing the wrong logo, the fear of choosing the wrong color scheme. I just want to help somebody out there. And again,
I don't struggle to make decisions, but I see it as a common problem with many wonderful clients I've had the opportunity to serve. They just really struggle with making decisions. What would you say to somebody else that's even, you know, worried about putting on a conference for look of embarrassment or worrying about speaking at an event for fearing that they might get rejected publicly? What are your thoughts?
Okay, so what I always say is the root word of decision comes from something of a Greek word for to cut off, to sever off. So you think about yourself standing at a fork in the road, and you have to sever off one of the past. You have to choose one and cut off the idea that you could have chosen the other path. So that a lot of people think they can somehow go down both paths, but you really can't. You can't ride two horses, you can't take two paths. So at a fork in the road, you have to cut off
the life that you could have had had you went the other way. That's the first thing that I always think about. And the reality is if you don't make a decision, you've made a decision to sit around and do nothing and stare at two paths. So there really isn't an option in a lot of scenarios where you can't make a decision. You are making one by just sitting around and avoiding actually choosing one of the two paths. You have to be able to cut off the
potential of path one and choose path two or vice versa. Otherwise, you just you are going to be paralyzed and never move forward.
Now, this is not in a passive aggressive attempt to attack and or criticize your products, but I'll just say this. You go to BunkiLife.com. You've got a lot of different wonderful products that people now love. People now love these products. I mean, you're selling many of them. People love them, but I'm sure at one point at some time you designed something that you thought, well, that probably wasn't a good idea or well, that wasn't a good one. I'm not looking for the specific
design that didn't work. But what is your process now for introducing a new product at bunkylife.com? So if we get continual demand for something and we love the idea and we can make it ourselves in a cost effective way, then we'll consider it. Otherwise, if it doesn't reach those three criteria, we don't even consider something. So there's lots of times people want us to make
tiny homes or showers or things like all this random side stuff. But for us, we just got to zoom in and get better on making the things we already make better. And we feel like that is a better strategy as opposed to like just offering everybody the bizarre, like go into a flea market and we've got bunkies and we've got showers and we've got camels and we've got
and clowns juggling chainsaws. We don't want, we want to be very zoomed in on, we make the world's easiest to build bunky that you can build on the weekend.
Now I'm going to go ahead and pull up the website one more time. And in closing here, I want to make sure we're getting this idea. I'm going to repeat this notable quotable from Napoleon Hill. He says, the man of decision cannot be stopped. The man of indecision cannot be started. Take your own choice. So I'm part two of today's show. I'm going to introduce the listeners to a wonderful long time client by the name of Paul Solon. So he has a company called outside ink. They do outside irrigation. They do outside. They basically take your, let me pull it up real quick here. It's outside ink.
They basically will take your backyard that you are currently frustrated with and turn it into a place where people want to go and visit. They really do a great job with the landscaping. And I want you to hear his success story. But again, he did a very good job of deciding, you know what, I'm going to reach out to you guys. I'm going to fill out the form.
I'm going to talk to you. I'm going to see if it's a good fit. And he's having massive success, but he had to make some decisions there. So what do you say to some entrepreneur who's watching right now that's saying, ah, man, I, I, I'm thinking about going to monkey life dot com. I'm thinking about buying up one of these things. What do you say to somebody? What's, what's kind of your, your, your pitch to somebody who's thinking about deciding to buy a bolt on bedroom? Well, the reality is, um, if you think about
puttering around this decision another year is going to go by and so basically you're making a decision to not add extra space to not be able to host your friends and family to not have that backyard office. So like we were saying earlier, you ultimately got a sign if you say hey I'm going to choose to to tough it out with whatever my situation is for another year or two or three that's fine make that decision.
But if you don't want to have an embarrassing stay every time you're in-laws or your friends and family want to come visit, if you don't want to have kids screaming in the background on every single Zoom call and every single client call, if you don't want to have basically no escape from your current house, then give us a call 1-866-4-Bunkie. We'd love to talk about how we could potentially add some extra space to your backyard.
are most people buying a bunkie to be kind of an escape room for their own house like their own like private office own kind of getaway or most people get buying a bunkie to be a bolt-on bedroom like a guest bedroom or what's the most common reason people buy a bolt-on bedroom? Definitely bolt-on bedroom is the number one thing if say you have a small cottage and you want everyone to be able to come for the weekend or even a back you know a smaller house you want your your in-laws to come that's number one and the number two is definitely the home office or extra space for
hobbies or office business stuff. David, I greatly appreciate you carbon out time for us today. Thank you for doing that. And again, folks, check it out. It's bunkie life.com, bunkie life.com. And I'm part two of today's show. This is a wonderful listener out there, folks, just like you who decided to reach out. He's increased his lead flow by 10 times. And we're going to share with you his success story. Thanks again, David. We'll talk to you soon. Thanks Clay. Appreciate it. Mike Clark is here somewhere. Where's my buddy play?
Clay's the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing. OK, Aaron Antis, March 6th and 7th. March 6th and 7th. Guess who's coming to Tulsa, Russell? Oh, Santa Claus? No, no, that's March. March 6th and 7th. They're going to be joined by Robert Kiyosaki. Robert.
key assess selling author of rich dad poor dad, possibly the best selling or one of the best selling business authors of all time. And he's going to be joined with Eric Trump. He'll be joined by Eric Trump. Eric Trump and Robert Kiyosaki in the same place in the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of
business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.
Now, since you won't brag on yourself, I will. You've sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you, Rich Dad Porter, the author, the best-selling author of Rich Dad Porter, Robert Kiyosaki, the guy that kickstarted your career. He's going to be here. He's going to be here.
Now, Eric Trump, people don't know this, but the Trump Organization has thousands of employees. There's not 50 employees. The Trump Organization, again, most people don't know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of the United States and sued to be the 47th president of the United States,
He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. It's Eric Trump is here to talk about.
time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages
billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He's been the man behind it. So you're talking we're into nine going into 10 years of him running it. And we get to tap into that knowledge. That's going to be amazing.
Now, think about this for a second. Would you buy a ticket just to see a Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we're also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker, he's been on Joe Rogan multiple times. He's going to be joining us.
So you've got Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at The Thrivetime Show. If you want to get a VIP ticket, you can absolutely do it. It's $500 for a VIP ticket. We've always done it that way. Now, if you want to take a general mission ticket, it's $250 or whatever price you want to pay. And the reason why I do that
And the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it's like to be the tight spot. So if you want to attend, it's $250 or whatever price you want to pay. That's how I do it. And it's $500 for a VIP ticket. Now, we only have limited seating here with them. The most people we've ever had in this building was for the Jim Brewer presentation. Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here, 419 people.
, and
What we call the upper deck, the top shelf. The seats are very close to the presenters, but we're actually building right now, we're adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to thrivetimeshow.com.
go to ThriveTimeShow.com. When you go to ThriveTimeShow.com, you'll go there, you'll request a ticket, boom. Or if you want a text to me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It's my cell phone number. My personal cell phone number will keep that private between you, between you, me, everybody. We'll keep that private in anybody. Don't share that with anybody except for everybody. That's my private cell phone number.
It's nine one eight eight five one zero one zero two nine one eight eight five one zero one zero two. I know we have a lot of a Spanish speaking people that attend these conferences and to be to be bilingually sensitive myself on numbers nine one eight eight five one zero one zero two. That is not actually bilingual. That's just saying quan for a one. It's not the same thing.
I think you're attacking me. Now, let's talk about this. Now, what kind of stuff will you learn at the Thrive Time show workshop? So Aaron, you've been to many of these over the past seven, eight years. So let's talk about it. I'll tee up the thing and then you tell me what you're going to learn here. Okay. You're going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?
Oh yeah, we're going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It's like, how do I actually make people know what my business is and make it a household name? You're going to learn some intricacies of how you can do that.
You're going to learn sales. So many people struggle to sell something. This just in your business will go to hell if you can't sell. So we're going to teach you sales. We're going to teach you search engine optimization at a come up top in the search engine results. We're going to teach you how to manage how to manage people. Aaron, you have managed to no exaggeration hundreds of people throughout your career and thousands of contractors and most people struggle with managing people.
Why does everybody have to learn how to manage people? Well, because first of all, people either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But
If you have the right systems, you have the right processes, and you're really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they're teachable, they're driven, all of those things, then you can get those people all pulling in the same direction.
So we're going to teach you branding, marketing, sales, search engine, optimization. We're going to teach you accounting. We're going to teach you personal finance, how to manage your finance. We're going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you're not organized? How do you do organization? How do you build an org chart?
Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now, let me tell you how the format is set up here to get books. This is a two-day interactive 15. Think about this, folks. It's two days. Each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days to two-day interactive workshop. The way we do it is we do a 30-minute teaching session
And then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it's the best part about the workshops because here's what happens. I've been to lots of these things over the years. I've paid many thousands of dollars to go to them.
And you go in there and they talk in vague generalities and they're constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don't you leave not getting your very specific questions answered about your business or your employees or what you're doing on your marketing. And what's awesome about this is we literally answer every single question that any person asks. And it's very specific to what your business is.
And what we do is we will allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you're stretching. This is a true story. When you get up and stretch, you'll be greeted by mariachis. There's going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there's just you had a crocodile one time. That was pretty interesting.
You know, I I should write that down and I'm sorry for that one guy that we lost the crocodile we duct tape this it's face so that right we duct tape no baby crocodile Yeah duct tape around the mouse it didn't bite anybody, but it was really cool that thing around and I should
of
That means you have less than 3% of our population that's even self-employed. So you only have 3 out of every 100 people in America that are self-employed to begin with, and when Inc Magazine reports that 96% of businesses fail by default, by default you have a 1 out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this, no hyperbole.
No exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double. And you say double? Yeah.
There's businesses that we have tripled, there's businesses we've grown. 8x, there's so many examples, you can see it, ThrivetimeShow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump organization. You add to that Sean Baker. Now you might take, but Clay, is there more? I need more.
Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who's his financial wealth advisor? Who's the guy who manages, who's his wealth strategist? His wealth strategist, Tom Wheelwright will be here. And you say, Clay, I still, I'm not gonna get a ticket unless you give me more. Okay, fine. We're gonna serve you the same meal both days. True story. We can't run the food and be cause simple.
I keep it simple. I literally bring in the same food both days for lunch. It's Ted Esconzito is an incredible Mexican restaurant. That's going to happen. And Jill Donovan, our good friend who is the founder of RusticCuff. She started that company in her home and now she sells millions of dollars of apparel and products. That's rusticcuff.com. And someone says, I want more. This is not enough.
Give me more. OK, I'm not going to mention their names right now because I'm working on it behind the scenes here. But we've got one guy who's giving me a verbal to be here. And this is a guy who's one of the wealthiest people in Oklahoma. And nobody really knows who he is because he's built systems that are very utilitarian that offer a lot of value. He's made a lot of money. And it's where you rent. It's short. It's where you're renting storage spaces.
He's a storage space guy. He owns this. What do you call that? The rental the storage space storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they're not like customer facing. Most people don't know who owns the many storage facility or most people don't know who owns the
warehouse that's passively making money. Most people don't know who owns the railroad cars, but this guy, he's giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you're out there today and you want to change your life, you want to give yourself a incredible gift.
You want a life-changing experience. You want to learn how to start and grow a company. Go to ThriveTimeShow.com. Go there right now. ThriveTimeShow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author. Rich Dad Portad. He'll be here. Eric Trump, the man who leads the Trump organization. It's going to be a blast. He blasts. There's no upsells.
Aaron, I could not be more excited about this event. I think it is incredible. And there's somebody out there right now you're watching and you're like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that's gonna change your life. I promise you, this'll be 10 times better than that.
like I think the wrong week we're smoking don't do the smoke your way to thin conference that is I've tried it don't do it yeah chain smoking is not a viable I mean it is life-changing it is life-changing if you become a chain smoker it is life-changing weight loss program right not really so if you're looking to have life-changing results in a way that won't cause you to have a stoma
Get your tickets at ThriveTimeShow.com. Again, that's Aaron Antis. I'm Clay Clark and reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can't wait to see you right here in Tulsa, Oklahoma.
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