Today we're going to discuss building your network. Building your network. Anybody having a challenge with building the network? Anyone? Are y'all good? Okay, level of expertise in building a network, right? One saying, it's just me and I'm all I got. And five says, oh, I got this thing down.
Networking some breeze all the way up We got someone just okay. We got some 5s 4s. Okay, 3s 2s 3.9s got a single Got a 2 in here. I am at it. We bought a fix some stuff today We are gonna fix some stuff today
All right, let's jump into it because we have a lot to share and then we'll get into conversation or Q&A. Let's start here. One, people say your network is your net worth and it is absolutely true. Okay. It's just some people have a big network, but they haven't turned it into their net worth yet. We don't know how to use it yet.
And some people do some amazing things, but you don't have anybody to share it with. You don't have a support system. So today I'm just going to kind of identify or help you identify how to look at your network and how to build it. And then tomorrow we'll get into a little more. But if we're taking notes today, here's one note we can take. Everything starts with a goal followed by direction.
Everything starts with a goal followed by direction. If you ever hear me teach, I teach a lot on goals because none of the activity matters if you don't know where you're going. And our activity will be misplaced if we don't align the activity to the goal, but if we don't have a goal, we don't have anything to align the activity to a specific goal. A goal is something that you can accomplish and you know when you reached it.
Not financial freedom. Heck, does that mean? There are multi-millionaires that are not financially free because they don't know how to manage the millions. So it's not a goal. You can't identify, wow, I am financially free. Be personally, I don't know if I can call myself financially free just yet. I think I'm on financial probation, maybe. Yeah, a little bit of freedom.
But if some things don't continue to happen, they'll lock me up forever and I won't be financially free and I'll be slave to whatever. Remember, Alex, listen, Alex was making money. Imagine some of you, maybe you've never had 20-something thousand, 40-something thousand in your account and you're looking at it like, oh my gosh, the fact that he had 40-something thousand in his account means he did something good. But then went from that to nothing. He had to pay out 22,000 or 20,000 or something like that.
and then he had to start using credit cards. I go from $22,000 in my account today to having to run up on a credit card, becoming financially enslaved to my credit card, but it worked out, right? We have to have a specific goal in where we're going. So when it comes to business as an entrepreneur, my goal is to, let's say my goal is to be
I'm going to build out a podcasting studio, right? Everything that I do should line up with building out a studio. Now, we don't have to get granular in our goal right now, but we need to have some sort of direction or target to where we want to go. Let's just say, for instance, your objective is to be well known
Well known in the, I don't know, um, the, the mental health space, right? And then we set a specific goal of, I want to make X amount of dollars in the financial health space. This is not going to be a goal workshop. I just want to give you kind of a way to look at it. I want you to ask yourself a question. If your goal and just use this example, if your goal is to be well known in the financial health space,
What should we do today? This is just a little brain exercise. I want to be known, I want to be known as the financial, I mean the, what I say, the mental health guru, okay? I want to speak on stages as the mental health guru. I want people, when they think of me, they think of mental health, mental health. What is one action step that we can take today? Just answer it in the chat real quick. What is one answer
What is one action step that we can take today? Let's throw it in the chat real quick, real quick, real quick. We don't got a lot of time. We don't got a lot of time. One thing, let people know, okay, how can we let people know? What is one step? Tell people what you do by helping them with the content you create. Yes, social media, write a blog post, post content. Yes.
The content has to be, help others prove your method. One post a day, social media podcast, ask people a poll question. Good. You would not be doing these activities if you didn't know where you wanted to go. So we have to at least know a direction. I'm not asking to have a specific goal right now. Okay. But we have to have some sort of goal so we know what direction
And our direction will dictate our action. Our goal dictates our activity, I mean, our direction and our direction dictates our actions. Everything that we do should move towards this one moment, this one point, okay? Now building a network, however, is an exercise and strategy not necessarily deep-rooted relationships.
It might be a little contradictory to what you've learned or thought about, but building a network is an exercise in strategy, not necessarily deep rooted relationships. Now, some of these will evolve to that, right? But that's not the ultimate goal. So we think network is people know me and I know people,
And when I'm out somewhere, someone says, hey, what's up? And you're like, oh, that's one of the coolest things you do. You ever go to an event and you don't know anybody and you are searching for someone you know and one of the greatest things that can happen to you is someone say, hey, Alicia, what's up? You're like, yo, what's up? And then you try to talk to them as long as possible, because you don't know nobody else and you'll be sitting in the corner by yourself for the rest of the night if you don't know nobody else.
But our objective right now is not just getting people to know us. Building a network is an exercise and strategy. A network doesn't mean you're building friends and BFFs. It means you're surrounding yourself with resource points, which are ideally mutualistic, like, mutualistically beneficial. But I need us to look at it as we want to surround ourselves
with resource points. I know you wanna have deep rooted relationships and I know you wanna like get some more friends and you think that your friend group is your network and it's not. My friend group is my friend group. My network is my network because I need my network to work for me. I don't need my friends to work for me. I need my network to work for me. I need my network to get me to my goal.
So some of us just want to be likable people and we'll walk away from a networking event with a couple more people that have followed us or we walk away from a networking event with some really cool conversations or some pictures and we go and link up because we cool and we vibed. But at this big age that I have, I'm not necessarily looking to vibe with people.
This is going to sound crazy. But I'm using people to get to my goal. I have enough BFFs, I have enough family members. Listen, this doesn't mean I don't want any friends. But when I meet you for the first time, I'm not looking to make you my best friend. I'm looking to see how we can have a mutualistic relationship.
Again, some of this stuff grows into like real deep connections and real deep friendships, which I'm cool with that. I'm always, I'm always excited about that. But for today, today, I need you to look at building your network as a strategy. This is going to be triggering for some people. I'm not even claiming that what I'm saying is right. I'm claiming this is what I do. Okay.
I do wanna be a likable person, but that's not what we're here for. I don't got enough time for my family that I got. I don't have enough time for the friends that I have already, okay? When I get together with someone on a follow-up, this is business. Now it's important to see if you like the person,
that you're doing business with. That's very, very important. You want to get the noted character, who they are. I'm just trying to change your mindset. When y'all go into this networking event, it's not who can I vibe with and who has good energy.
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You are looking for people that you can use to get to your goal. Now, this is really, really cool because they're using you too and you want to be used. Take this note. I am not connecting with anyone I can't use.
You shouldn't connect with me if you can't use me. And I understand this. If we start to use each other to get to our goal through this process, we build genuine relationships and genuine friendships, genuine partnerships. Is anyone triggered right now? It sounds crazy because you're not supposed to use people. You're not supposed to use people.
And you should want to have deep relationships with people. Even if I see somebody in the street and they're in a bad way right now, let's say they're homeless. We might have a connection, but we're using each other. They are going to approach me and give me their story and try to have a deep relationship with me. What they really want is the money that I have.
Right? And I'm inclined to give them the money because I'm using them for my own selfish reasons. I like the feeling I get when I give someone something who can't pay me back because now I feel like a philanthropist. Now I feel good that I'm doing good in the world. I use that person to make myself feel good. You understand?
A great relationship is two people that can use each other. And just know, you're falling in love with these new relationships and they're using you, but you're not using them because we don't have a goal in mind on why this person is in my life. There's a reason.
People would not do have some relationships. Like, you know, my friends, my brothers that are in church. Now I don't see a lot of them outside of church, but when we're in church, we got this connection. Outside of church, I have some of my friends that I connect with because I need a spiritual reminder sometime. I need some people that I can kick it with. Good, clean, fun. I'm using them and they're using me. Okay, here we go. Let's keep going.
Every basketball team is comprised of five positions that all do different things to help the team. So a GM of a team, they don't pick good basketball players.
Like they don't just pick the top basketball players in the country. But it's my time to drive somebody. I'm just picking the best basketball player that is available. The person who scores the most points. I'm not just picking a player. I am shaping my organization. We are weak in the post, so I need to go out and find a big man.
to fill up this post area that is really, really good in this specific area. Why? Because I need this person for my team. I need a leader on the floor. So when I'm looking to draft someone, I'm looking for someone with leadership skills. Five different positions that all do different things that work in harmony to win a game. You guys understand that?
It's five different positions. Now, I need you to look at your life and your business. You are the GM. I need you to look at your organization and see who's needed to fill these slots.
I have a young lady that I've been working with that I've known for years. Now that I'm super serious about getting into the education space, getting into schools, she's so valuable. She's been walking me into rooms that I didn't know existed. Did you know that the heads of like schools, I'm talking like super intended. So you got like, you have the lady at the front desk, which is
the secretary, and he got teachers in the school, and you have a vice principal. The answer is to the principal. Principal makes the final decisions, but the vice principal is in charge, so you gotta make that relationship with the vice principal to get to the principal, but the principal's over that school superintendent is over a bunch of schools. And they can put out a message that says, hey, this is what our school needs to implement. Our schools needs to implement, all of them.
You got to start connecting with these superintendents. And she keeps putting me in these rooms with these superintendents and put me in rooms where people are building schools and have connections. I'm having lunch with a guy next week who works for Title One, which is Title One. It's money that comes from the government, comes to Title One, goes to the schools and tells them what they need and what they need to spend money on.
There are certain players that are needed on your team, but because you keep connecting with people that you wanna be friends with and people that you vibe with, you're not strategically building your team. I connected with Jan one, we work well together, but two, she is an extreme resource. And she said, yo, if we're gonna do this, I'm looking to build out my podcast and content creation. Before we decided to do this thing, she said, I'm going to need you to help me. Oh, you wanna use me. Because I'm using you.
And now we have a great relationship. When she calls, I pick up. When I call, she picks up. We text on a regular basis. We're using each other to get to our goal. This is not personal, it's business. However, we have a really good personal relationship because we're doing good business. I'm telling you the best relationships are people that can use each other. Okay. Does anybody feel like I am just a user and a selfish person just yet?
Yes, that's okay. I get it. I get it's cool. What I'm saying, you could take any clip of this and it is sound very villainistic, if that's a word. But we grow up, we grow up going through life, wanting to make people feel good. Without a,
without a purpose of what we're doing. Okay. If you're not being used, you're useless. Ah, that's strong. I like that. I like that. Okay. She said, we use David every day. Use me, bro. Use me. And then when I see you in person, we gonna hug it out and I'm gonna love on you. And I'm gonna teach you some stuff and you gonna teach me some stuff. You gonna encourage me, I'm gonna encourage you.
Oh, good. You're not gonna invite me to your wedding, but it's all good. It's cool. Here we go. Your team or your network needs to be comprised of different positions, different people who have different strengths that can help you get to your goal, okay? The perfect team should be built and based off the goal, okay? So what I like you to do, what I like you to do,
Before I have you do this, I'm going to have you do this exercise. But keep in mind every person that will make you wealthy and provide opportunities are connected to someone that you know already. The person that is going to take your life and your business to the next level, you don't know them. But a person that you know knows them.
Just remember that. The people that you need, the people that you need are so close to you, but because you don't have a goal and you're not trying to use the people in your network to get to their network, you'll never find the person that is going to change your life. This is what I like you to do right now. Write down five professions that can help further your business. Not people, five professions. I don't need a name. Five professions.
Write down five professions that can help further your business. Five professions. For instance, you are an author. What is a job that someone has that can help further your business? You are an author. If I had to answer this question,
I might possibly find people who work at a bookstore. Now, why would I find people who work at a bookstore? Because they have some sort of insight on how to get your book into that bookstore. We are searching high and low for people who can help us. Okay, I have a clothing line. You might quite possibly
Find an independent store manager and start building a relationship. Okay? Okay. What are just five professions? Think about, just think, just think deeply about it, okay? You have beard oil. Maybe you need to start building relationships with barbers.
or chemists. Think about this. Ermo has a event space rental business. Not event space rental, yeah. Event rental business, meaning he rents you the chairs and he rents you the tables and he rents you the throne chairs and stuff like that. He's probably going to be looking for people who own event spaces.
or event planners or wedding photographers. Now, why the heck would a person who has event rentals want to connect with event photographers? Why? Because, or wedding photographers, a wedding photographer, guess what? They do weddings. And guess what? Weddings need to rent stuff.
This is not rocket science, you all. And I'm telling you how I built my whole career is based on identifying people that I need in positions that are needed. I know that nobody in my network is gonna take me to the level, to the next level. It's going to be somebody that is connected to somebody that I know. So my job is,
to ask the people in my network to connect me with the people that I know. Okay. How many people are having a tough time trying to think through this? I don't know. I don't know what professions I need. I just don't know. I can't, I can't figure this thing out.
This is a tough question, David. When I get it, I get it. But we had like, I'm here to help you with this. I'm here to help you with this. All right. So a person who has is a motivational speaker, person has a motivational speaker. There's a couple of professions that they need. Well, one thing they can connect with is podcasters.
A wild and motivational speaker needs to look for podcasters. Well, podcasters have an audience and a motivational speaker can speak their message on a podcast because they have no idea who listens to that podcast because I'm a podcast. You're a speaker. I have listeners in my podcast that will book you for stuff. So now we got to seek out podcasters.
I don't know any. Oh, well, someone in my network knows somebody who has a podcast speaking to the same topic that I talk about. Networking is intentional. So I put together, I put together these podcast workshops or these podcasts, not workshops, but podcasts, meetups, masterminds.
The first one we had, it was like six people. The second one was like 20. The third one was like 30 something. The next one will probably be 50. And we're looking at our dates for the next one right now. It's gonna be in the next few weeks. Next one's probably like 50. Guess what? So I was at the gym yesterday. I was at the gym Sunday. We were playing ball. And Neil was there. And Neil was like, yo, bro.
Why don't you do one of the meetups at my mansion? And I said, let's do it. He's like, let's pick a date. You could do it at my spot. No problem, free of charge. Let's get it. I said, great. Now, why would Neo say that I can use his house, he bought a house, which is a beautiful mansion that he rents out to people?
Answer in the chat, why would Neo offer me a free venue to do a meetup of podcasters? Okay, now Neo, that's my man. Maybe he's, maybe, maybe he's doing it because he knows that I need a space to do the meetup and he's just offering me the space.
Because he loves me. I don't know. If I had to guess, if I had to guess, and all of you got some amazing answers. But if I had to guess, so Neil, he's a digital marketer. He is a content creator. And when he speaks, he sells. He's good at it. He has offers.
But if I had to guess outside of the fact that he loves me as a person, he's thinking, yo, if we have 50 podcasters, and these are all serious people, it's like, it's not just because you have a podcast you can come, you have to have some motion in the following. I know that in his head, he's thinking,
If I have 50 podcasters in my space, I'm going to be there. Somebody's podcast, I'm going to get on and some of their audience are going to buy what I have to offer from the podcast because those podcast listeners have the person that I need, they're in the crowd. I know it. I know for a fact, if we had to like,
bet on this thing. I would bet $10,000 today that after this meetup, Neo will be on three to five of the podcasters that are in the room. Why? Because he's thinking. He's thinking. He's a thinker. He knows that in the crowd of people, they all have a crowd of people and I'm trying to get to the person that needs me.
You have to think of, and I get to use him for his space. He gets to use me for putting him in front of these people. That's why we have such a good relationship. Do y'all understand what I'm saying? I'm trying to get you to look at networking differently, not just making connections with people. If you're gonna be serious entrepreneurs, and you're gonna be like serious business owners here.
So I want you to just take a minute, write down five professions that can help further your business. You don't have to worry about the people, the name just yet. You might need teachers, you might need hair stylists, you might need the general manager at a chicken joint because you're trying to open up a chicken joint.
Every, every, every single opportunity that I've ever gotten that helped me take my life and my business to the next level came through someone else. I cannot think of an opportunity that I created myself and nobody else was there. No one ushered me in. No one connected me to the person. Okay.
So I, uh, I was at American Sesh, the pinky, cold and staircase. And they put on these sessions, right, where they get a panel of, uh, incredible people to help an audience of entrepreneurs, right? So I'm in,
Americans, and I'm just wondering what kind of like walk you through this. I'm in American Sesh. Mike introduces me to Alexio, who you guys will see on the podcast, running a $15 million a year, CMOS business. Transformation factory, the CMOS is absolutely incredible. Mike introduces me to Alexio.
Weeks ago, we do the episode, guess what? The file gets corrupted, so we can't use that episode. He has to fly back in and do another episode, but we build a good relationship. Mike says, while we're there, he's like, yo, I'm gonna get you on this next American Sesh. Now, if we didn't connect that second time, Mike wouldn't be thinking, let me get David on American Sesh, even though that's my man's. Long story short, I go to American Sesh,
And I see Milano there, having a really good conversation with Milano. Milano and Skittles, Alexio walks in. I introduce Alexio to Skittles and Milano and I say yo.
This CMOS is absolutely incredible. Now, I'm promoting him heavily because on the podcast, he said, y'all, I'm going to make you a brand ambassador. So I'm like, yo, let me show you I'm a brand ambassador. He's using me because I have a platform and I'm going to sell his stuff for him. I'm using him because I want a bag to promote. Even though I love it, well, he met twice three times now.
Now my BFF is a good relationship. We're cool, but we're networking. Anyway, I started promoting this CMOS and I record this video of Malan trying it after Malan and Skittles said he hates CMOS. They try his. She's like, Oh my gosh, this is good. She was like, Oh, this delicious. I take the video sent to Lexio. He says, thank you. He's like, yo, I'm going to make your brand ambassador. I'm like, cool.
He makes that connection off of a connection that was made with me and Mike, I wouldn't even be an American Sesh if it wasn't for Mike. So we do the panel. I'm sitting right next to a young lady named Dina who is TI's manager and she's like, yo, I love your podcast. We're going to connect and we need to get together, see how we can work with you, TI, podcasting, all this kind of stuff. I'm like, cool, this is awesome.
on the panel, the CEO of Revolt is there. And we're having a conversation. I'm talking to the CEO of Revolt. He's like, Dave, I watch stuff too. I want to get a show. I want you to get a show or a vote. I'm talking about podcast summit. And he's like,
Yo, we need to partner on that and be a part of that. I'm like, that's lit. I wouldn't be in a room if Mike didn't invite me to American Sesh and he just happened to be there and there was a relationship there and actually we just set up a meeting and there's like four more things that happened. I just don't have time to explain to you all right now, but every opportunity that I've ever had has been connected to somebody that I know that knew somebody.
So we have to strategically start building these relationships. But this, none of this stuff works if you don't know where you're going. If you don't like sit down and start identifying who you need. We're not just walking in rooms to take pictures and connect and look for a boo.
anymore. You know what I mean? You understand what I'm saying? Everybody's networking events because you only had nothing else to do and you want to get cute and you ain't get a chance to dress up in a while. So you go out and you put on your perfume or your cologne and you just want to be out. This is a strategy. Somebody just throw it in the chat. Just put strategy in the chat. Networking is strategy, not good vibes.
Now, I think it's very, very, very, very, very important that you are a good person and you're likable and you're friendly and you make people feel comfortable. If you are not that, you need to work on that. Okay. Your question for the week, your question for the week is to ask your current network, do you know
X, one of the five professions. I want you to ask some people in your network if they know someone based on this five list, okay? On your list of five, you have superintendents. I want you to ask a few people this week that you already know. I don't care if you think you know that they don't know these people. I'm just asking you to do your homework. I want you to ask somebody, hey, do you know a superintendent?
And they might say no. But I do notice Vice Principal, I do know a teacher, y'all, you connect me with that teacher. Because I have something to offer. This is a strategy. This is a strategy. This is your homework. Now you do have to add value as well, okay? You have to add value to people.
Because if you get in front of the person, this is the next layer, okay? If you get in front of the person that you're looking for, you're objective, and it's gonna get even more cynical for the people that I'm triggering. Oh my gosh, I wish there was a way I can say it, and it doesn't sound sleazy, but I'm trying to help you, okay? It's not gonna be sleazy, but hear me out.
If you get in front of the person that you need, the objective is to make them feel like you don't need them, but they need you. You have to lead with offering value to the person that's valuable to you. You have to lead with
offering help to the person that you're looking to get help from. I know it's not sleazy, but it adds anticipation to the next thing I'm going to say. It just kind of locks people in. Because some people are going to get off the call before I said that. And he was like, ooh, let me hear this sleazy stuff David's talking about. Get the people going. When you finally connect with the person that you need,
Your job is to not make them feel like you need them, but get them to feel like they need you. Okay, I'm sitting and talking to the CEO of Revolt. And he was like, yo, you got, like, I don't know why you don't got to show a Revolt. We need to make something happen.
My next question is that I agree. I agree. Yeah, we could definitely make that happen. But what are you looking for exactly? Like, what is your objective? Like, what's something that would really help out your mission? So he starts to tell me, he's like, you know, I'm trying to build this out and build that out. I'm like, yo, what? I see, I can do that.
I can help you build that. I already have a studio, content creation, media, this is what I do. And I'm like, yo, here's, here's a couple of things that we can like really do to help your situation. He's like, yo, I like that. He said, tomorrow I'm gonna put you on a group chat with his assistant or whatever. I did not approach the conversation in my head. I'm like, ooh, there's so many things Revolt can do for me. They've got a big platform.
100%. You're bigger than revolt. No, I'm not. No, I'm not. Delta, I appreciate that. You speak, you talking good though. You are talking good, but no, I'm not. Okay. And I understand that. But my objective in front of a person who has every relationship that I need,
Not yet, for sure. We're gonna speak that. Del, I like where you going, my brother. I like where you going. It's just not true yet. But my objective is to not seem like you that I need you. My objective is to get you to feel like you need me even though I strategically sought you out. And this is when you start building the relationship because now you can see that it's mutually beneficial.
And after I help you, it makes it easier to make the ass. You understand? So, you gotta be prepared. You have to be prepared to add value. So, spend a minute, three things that you are absolutely incredible at. Three things that you are absolutely incredible at.
So I understand constant creation and media, media distribution and doing things creatively and building a community. I don't know if revolt is building a community like that, but I can do that. So that would be my approach. But let's say somebody else, um, let's say the femininity fairy is having a conversation with this one person.
You need to figure out your angle at the amazing thing, because it might not be business. It might be personal. Somehow you might navigate the conversation to personal life. You might find out that the person has daughters. And you're saying, oh, at that age, 14, 15, here's some things that they need to know that aren't being taught.
And I don't know what the relationship with their mom is or if you all stood together at the end of life or you believe that she is actually providing these things or you might think that your baby mom's crazy or whatever, you might lead the conversation into another avenue where you're adding value to this person, but you have to know your value. So I can, listen, I transition, I transition every conversation, every conversation.
into podcasting or media. All the time. If it's somebody I need, I know you need me. It's just my job to find out where you need me. And I'm gonna add value to that person. And then once I add value to that person, you are now in my network and I'm in your network and you are gonna leave me somewhere. It happens all the time. This has been the secret to my success. This has been
This has literally been how I move through my entire walking away from the cheesecake factory to doing what I'm doing now. I worked at the cheesecake factory for six years and I was building relationships at the cheesecake factory. It is a process.
But I've always known I can add value in something. I used to just add value with my hands. So if I met somebody successful, I know that they don't have time. And I'm like, yo, I got time. I was like, I don't money. I got time. I have time to give you. I can replace some of your time by doing menial tasks because I have time. I know I can add value.
because anyone that's successful, anyone that's busy needs someone that's not as busy to handle the stuff that they're too busy for. So when I was a server at the cheesecake factor on my off days, you would find me adding value to people. Man, I hope y'all understanding this. Let's A57. Let's A57. Y'all got some work to do today in building your network.
Very very important morning meet-up family members. I can't wait to see you next Thursday Live and in person for this free meetup Isn't this isn't this community amazing? Y'all can come in person or virtually this is not a part of your product your package But y'all gonna get myself and Donnie Wiggins Live and in person and our objective is to do this every few months, okay, so
I can't wait to really get into this book, $100 million offers, because I really feel like there should be like 50,000 people in the morning meetup, because it's just so incredible what we do. I love you all. Okay, I love you all. Let's keep building tomorrow. We're going to go deeper into building a network. This is like some foundational stuff I got part two for you tomorrow. I love you all. Nella, what's up? Fade out.
