Best Business Podcast | "People That Don't Quit, That Don't Ever Give Up Are the Ones That Become Successful." Donald Trump + The EPIC Dennis Rodman Story | Crawling Through 5 Miles of Crap & Picking Up the NBA's Trash
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January 03, 2025
Podcast Episode: "People That Don't Quit Are the Ones That Become Successful"
Hosts: Clay Clark and Dr. Robert Zooner
Special Guest: Insights drawn from the life of Dennis Rodman
Introduction
In this episode of the Thrivetime Show, the discussion revolves around the principles of persistence and resilience in business, exemplified through the extraordinary story of Dennis Rodman. From experiencing hardships growing up to becoming a Hall of Fame NBA player, Rodman's journey elucidates the mindset needed to succeed against all odds.
Key Takeaways
1. Never Give Up
- Crucial Mindset: The central theme discussed is about never quitting. According to Rodman, the people who ultimately succeed are those who persist through hardships.
- Sticking With It: Entrepreneurs often fail primarily because they give up. Successful individuals understand that persistence is essential for achievement.
2. The Five Fingers of Success
- Character Traits: The podcast outlines a simple model of success using five fingers, attributing success to qualities like strong character—akin to that of Donald Trump's approach.
- Learning from Failures: Every successful entrepreneur has faced failures; it's about learning and growing from those experiences.
3. Observations from Dennis Rodman
- Unique Beginning: Dennis didn’t play organized basketball until the age of 21, highlighting that age or background shouldn’t hinder ambitions.
- Crawling Through Adversity: His story of crawling through sewage to reach the Dallas State Fair symbolizes the lengths he was willing to go to chase his dreams.
- Cultivating a Competitive Edge: Rodman regarded every game as a survival challenge; every rebound was crucial for survival in the league, ensuring maximum effort.
4. Managing Relationships
- Understanding Dynamics: Rodman’s interactions with teammates such as Michael Jordan and Scotty Pippen were largely silent, focusing solely on performance rather than building personal relationships.
- Emotional Resilience: Despite facing racial tensions and lack of acceptance from different groups, Rodman found solace and a sense of belonging within the game itself.
5. Community and Networking
- Impact of Environment: The episode emphasizes the importance of surrounding oneself with positive influences as one's network directly impacts their net worth and self-worth.
Practical Applications for Entrepreneurs
###- Implement a "Grind" Mentality:
- Embrace the mindset that every day is an opportunity to grow. Learn to hustle and recognize the value in hard work and dedication.
###- Learn from Feedback:
- Just as Rodman processed criticism, entrepreneurs should actively seek feedback and use it constructively to drive their business forward.
###- Create Boundaries:
- Set clear boundaries to protect both family time and work commitments, ensuring focus on productivity without compromising personal relationships.
Conclusion
Dennis Rodman's remarkable journey serves as a motivational blueprint for entrepreneurs willing to hustle and grind. His experiences illustrate that resilience, combined with a willingness to learn and evolve, can lead to unparalleled success. The Thrivetime Show encourages its audience to adopt a similar mindset—push through the challenges, embrace the grind, and remember that success is often just a rebound away.
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of the very big themes in the book is you have to keep going. You can never, ever quit.
The question was asked, and we decided to write a big thing on it. Why do entrepreneurs fail? What's the number one reason? And essentially, it's because they give up. They quit. They don't have that stick to it of this. And if you look at successful people, unless they were very lucky and born into it, the people that don't quit, that never, ever give up, those are the ones that ultimately become successful. Now, Robert, you need great ideas, and you need all of the other obvious things.
But you can never quit. You can never, ever give up. So what we got together was, let's make it really simple. And so the mitre is based on your five fingers here. And the thumb is what Mr. Trump is talking about. This is strength of character. I mean, you and I have both have had our trials and tribulations.
Everybody has. Everybody has. No matter how great an entrepreneur, no matter how successful, everybody has gone through, I can name the top 10 deal makers and every one of them have made bad deals, they've had failure, and it makes them smarter, it makes them better. You could be anywhere doing a lot of different things, but you chose to be here.
Some shows don't need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses outruistically invest five hours per day to teach you the best practice business systems and moves that you can use?
because they believe in you, and they have a lot of time in their hands. They started from the bottom, now they're here. It's the Strife time show starring the former US Small Business Administration's Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny. Dr. Robert Zooner.
two men, eight kids co-created by two different women, 13 multi-million dollar businesses.
We started from the bottom and now we're at the top, teaching me the systems to get what we got. Cotton Dixons on the hooks, I break down the books, seeds bringing some wisdom and the good roots as a father of five. That's why I'm alive, so if you see my wife and kids, please tell me.
And see, I'll put you right to your and now three, two, one. Here we go!
Welcome back to the conversation. Now, see, I have some incredible news. This just in from the Thrivetime show. This just is. I'm picking up my kids today from the airport. They've been visiting their grandparents there in Kentucky, and so I'm picking them up today. We're going to go buy some fireworks tonight, and I'm excited. I haven't seen the oldest three now for about a week, and I'm excited to get them back. See, I want to get them back.
Did I hear that correctly? Yeah, I love these guys. See, I actually... You're talking about your children now. I love Michael. I know they're great kids. Because they're great. They're well-mannered. Do you see a difference in kids that are homeschooled and kids that aren't homeschooled? Yes.
I think right now, if you've seen your kids to public school, you have to understand that you might raise your kids with awesome values, but the person that your kids sits next to might not be raised with awesome values. And so overall, your kids become the average of the five people they spend the most time with, just like an entrepreneur. Their network is their net worth, and sometimes their network is their self-worth, and they get surrounded by people that are maybe not
The best. Sometimes they are the best. So I would just say as a parent, be very intentional about who your kids spend their time with. And in Zia, though, that's so true. That is so true. Another little personal win. Zee, Robbie, the pool guy is going to be here in an hour. Don't tease me. And I want you to be there when he presents us with the final rendering of what the backyard can't park and chicken palace might look like.
get kind of emotional. These are all things that are happening that are exciting. You see, this is what happened, folks, if you're listening out there. When a young man approaches you said so many years ago, 18, 17, 16 years ago. Right. And, and even though you look at them and you think, holy kamole, holy crap, holy, what is going on? Hey, bad, bad, bad. And you look at this young man and he wants to be mentored. And so you begrudgingly
give them some time. And then you talk to him and all of a sudden she, this guy started to take a flower. Just bloom, blooms, blooms, blooming everywhere, everywhere. And now you get to be there at the unveiling of his pool is backyard. So we're excited. So in less than an hour, the pool man will be here. Robbie, who I believe is the most qualified of the pool candidates to present to us the best. What made him, what made him stand out? I got three things. Okay. I want his hairs high and tight.
He shows up on time. No, this isn't that's variable one. He shows up on time his hair is high and tight. Okay. He looks like Marshall Moore. It's very credible. Very credible shows up here. Uh, two, I said, where do you get your hair cut? Elephant in the room. I want, you know, the high and tight look. So he's a customer of yours. I didn't know this though before. Wow. Okay. So variable number two is he, he says, I'm an elf at the room customer and
He says, I just don't want to look sharp. So it's kind of like, OK, OK. You've kind of won me a little bit. Yeah. Three, dude, his renderings he sent over of what the pool is going to look like. You can like you can. I don't know if you want to lick a pool or touch a pool. Do you want to swim in the rendering? I feel like I want to. I feel like it's like inside my body.
Wow. The pool I put inside my mind. It's like you gave birth to it. I think I gave birth to the pool. It's that it's that good. Now, see, something else that is that good is today we're talking about this, this crawling through five miles of crap and picking up the NBA's trash en route to becoming a Hall of Fame player. We're talking about, do you think he really will be in the Hall of Fame? Nobody from somewhere.
A janitor makes it big. We're talking about Dennis Rodman. See, do you like Dennis Rodman? You know, I've never met him. Do you like his career? I think it's fast. It's a fascinating study. And that's why, you know, we, we love to break down books and we do all the heavy lifting for you. I mean, you can always go back and peruse it just to kind of spell check as if you will. But he is. I mean, it's a fascinating. I knew him back in college.
or a new of him back in college, because he played at a university that played the school where I was, and I was, you know, he's 57, I'm 53, and he kind of started a little later, so we were about the same place in college. And so, anyway, he was fascinating back then, and then he just morphed into this character, this person, that's pretty amazing. I would say this in April 1st, 2011, I'm not sure if you're aware of this, but this just in.
He's a man who knows a little bit about everything and a lot about soccer. But in 2011, April 1st, he was inducted into the Naismith Memorial Basketball Hall of Fame. He is a player who's won many. That's college. He's won many NBA championships. Think about this. This is a guy who's won five NBA championships and he didn't play formal basketball.
until the age of 21. That's crazy. So this is what happens is he graduates high school at the height of five foot nine. Now, how tall are you, doctors? I'm about five foot nine. So imagine that you're saying I got a chance. I'm just saying, imagine you graduated high school age 18. You're five foot nine. You grew up in poverty.
Then age 21, you find yourself working at the airport and you get arrested for stealing watches. Your sisters are playing division one basketball, but you are now six foot eight.
And your sisters who are division one basketball players say, maybe you should play professional basketball. So now I turn to page 12 of Dennis Rodman's book. This is bad as I want to be. Nobody from nowhere. A janitor makes it big. This is what Dennis Rodman writes. He says, the Texas state fair is held in Dallas about five miles from where I grew up in the Oak Cliff projects. None of the kids I hung around had enough money to get into the fair, but we went every year.
There is an underground sewage tunnel that can take you right there. We crawl in through a manhole in the project and start our journey. This tunnel was legendary among the kids in Oak Cliff. I think everyone who grew up there went to the state fair that way at one time or another. My friends and I started taking this route when I was 13 or 14. The tunnel was wide in some places, but it stunk like you wouldn't believe. The sewage
was a foot deep. So we had to walk around it sort of on the side of the tunnel. It was dark and scary. So we'd bring flashlights so we could work our way around the quote unquote crap and also so we could follow the lines that somebody had drawn years ago to mark the way. When I think about it,
I just shake my head five miles through a sewage tunnel to the state fair. What kind of crazy mess was that? What the F was I thinking? So Dennis Rodman was a guy who crew who climbed through crap.
for five miles to go to the state fair. See, can you talk to me about growing up when you don't have money and what that can do in a positive way to your mindset because you could view it as a problem or you could view it as a superpower. How does growing up without money, without financial resources? How does it help to grow up poor?
Well, I mean, it does one to two things. I mean, it's like, like every opportunity you have growing up, you can either go the good way with it or you can go the bad way with it. You know, and for me, I focused on the fact that if I said, you know, if I want, I started working when I was 13, because I wanted a new pair of jeans to go to school. I needed books and school supplies and, you know, little folders and all the, you know,
The one with the golf into the pro sports team got to get the colored pencils for you science class or whatever. And so you want all that stuff. And so you're kind of like, well, I guess you could fuss about it and feel bad about yourself and and mourn the fact that you don't have it and.
maybe hit a street corner handout, you know, put a cup in your hand and say, hey, hopefully somebody will give me something because I don't have anything. Or you could say, you know what, I'm an able-bodied person. I'm going to go mow yards. I'm going to go wash dishes. I'm going to go do something productive and get a job. Dennis Rodman says on page 15 of his book, he says,
I did not have a male role model in my life until I got to college and started getting my S together. We'll let you ponder what S means. But see, can you talk to me or can you, can you identify with that of not having a consistent role model in your life? Is that something that you, how did you grow up? Did you have one dad, multiple folks? I mean, sure, the listener is kind of your background and what that was like growing up.
Yeah, you know, my mom married and had two boys and then they divorced and then she remarried and her second husband adopted me. So I was adopted by John Zoner, rest in peace, Dad. And he raised us and then I got to meet my biological dad when I was 16. That was kind of cool. And now we have, he's still alive and we have a relationship. And so, you know, it's kind of one of those things where, you know,
You go through life and as bad as you think it is or, you know, there's no parent out there that's perfect. I'll just tell you that right now. There's no parent out there that's perfect. Of course, some people have had parenting situations, much worse than others. I get that. But we all have a little bit about parents and things that were done wrong, things that were done right. No parents are perfect. No parents are perfect. Just get over that. And you being a parent, you're not going to do everything perfect yourself. This just ends.
Just in. But I think the key thing about it is, is not letting, here again, not letting that dictate who you are. You know, we're volunteers and most things in life, we're not victims. We're volunteers in almost every aspect of our life, we're not victims. And some people want to go through life in a victim mentality, you know, that victim mentality of, well, if I had just had a dad, well, if I had just had a mom, well, if I had just had this, if I had just had that,
I would have turned out much better. Dennis Rodman writes on page 17 of his book. He said, I've been homeless. I've worked at a 7-Eleven. I'm a real person with real experiences. And I know how easy it is to find yourself out there with nothing. I went to the Dallas Fort Worth airport and just got a job as a janitor on the graveyard shift.
This job has become a big part of the Rodman's legend. I can't believe how often it comes up just because it's so different than most NBA players. At the time, I didn't think it was a big deal. I was pushing a broom and mopping floors for six, 15 hour, which wasn't bad money for me back then. I was just working just like everybody else in the world. There was no reason for me to believe that I'd ever do much more than that.
Now, Marshall, you're a business coach and I think a lot of what you do is help people believe that their business can actually become successful. Talk to me about your role as a business coach and how you try to breathe life into people that have a real product and a real service and they just need someone to believe in them.
Well, as a business coach, one of the most valuable things that you'll find is somebody that just has an objective opinion, an objective view, an objective perspective of your business, because as an entrepreneur, you're in it day in, day out, you see all the good, the highs, the lows, and it's emotional.
Now, as a business owner, you have to learn how to not let the emotion get in the way of the motion, get in the way of growing the business. And so as a coach, one of our roles up here at The Thrive Time Show is to present you and repeat back to you the current situation, the current perspective of where you're at, and then provide the resources from Clay and Dr. Zelner with the proven best practices of what you need to do next in an objective way.
And we come back from the break. We're going to break down more about the life at times of Dennis Rodman and the specific action items that you can apply to your own life. The mindset you can apply apply to your life when you hear about an NBA Hall of Fame basketball player who didn't play organized basketball until the age of 21.
But see, before we go to the break, I want to tell the listeners about Onyx imaging. See, do you spend a lot of your time during your week running around looking for a good deal on office supplies and printer supplies? I just love going home depot and I mean office. Honestly, do you do you run around? Do you run around looking after you run around looking for office supplies and printer supplies?
No. Why? Because it's a waste of time when you have a great organization like Onyx that will actually deliver it. So if you want to save money on your office supplies and printer supplies, no, I don't want to. I love comparing prices at retail stores. Put it in the middle of my workday. It's my lowest use, my lowest, really, really, it's the lowest thing I can be doing with my time, but I just love doing it.
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We started from the bottom, now we're on the top, touching you the systems, to get what we got. Come, Dixon's on the hooks, I've written the books, he's bringing some wisdom, and the good looks. As the father of five, that's what I'm a dive. So if you see my wife and kids, please tell them hi. It's C and Z, up on your radio. And now three, two, one. Here we go. We started from the bottom, now we hit it.
We'll break it down today. The Dennis Rodman store crawling through five miles of crap and picking up the NBA's trash to create a Hall of Fame career. Now this is when I read read this book, I try to read about a book a week. That's sort of my regiment. I listen to a lot of audio books too. I try to get through one book a week. I don't. I try to read about 52 books a year.
No, yeah, you're, you're, you're, you're, you're, you're, you're a one of them. The reason why I do it is because for me, um, I read books, a lot of technical books, but I like to read books sometimes that, uh, about people that I feel like I can relate to. And Dennis Rodman is a guy who, I feel like he and I went through a lot of similar things as a kid. And I knew that, uh, just anecdotally from having heard interviews with him and I thought, you know, I want to, um, read more about this guy.
So on page 20 of his book, bad as I want to be, Dennis Rodman writes, I started playing basketball more seriously after I got caught stealing the watches at age 21. I was just playing with friends in the gym and that's where Loretta Westbrook saw me play.
It was night leagues or pick up games mostly. I'd just be hanging out at the gym like a kid with a new toy. I was getting close to six foot eight. He graduated from high school by the way at the at the height of five foot 10 or less. Let me say a lot of people say he graduated high school at five foot eight or five foot nine. And he said, I was just getting close to six foot eight by this time. And even though I was skinny and a little embarrassed by the growth spurt,
It was like a new body. I could do things on the basketball court that weren't possible before. I don't know where Loretta Westbrook is today, but I bet she tells everyone that she discovered Dennis Rodman. I went to that try out at Cook County Junior College and after about 15 minutes, they pulled me aside and told me they had a scholarship for me.
So here's a guy a miracle. He's 21 years old. Yeah, he's working at the airport and the DFW airport. He gets arrested for stealing watches. His sisters who played division one basketball said, Hey, you should probably go try out.
And he says here in his book, he says, the only time I played organized basketball was my sophomore year in high school when I barely made the junior varsity team, but I quit halfway through the season. So here he is. He's 21 years old and he's just shows up to try out and he gets offered a scholarship at a junior college.
He goes on to right here on page 21 Marshall. He writes, Ron Reisman, an assistant coach at Southeastern Oklahoma in NAIA school, had seen me play while while I was at Cook before I get kicked off the team. Remember, he got kicked off the first team he was on, Cook County Junior College. Does it say why? Failing academics.
Oh, imagine that. And he says, and he was convinced I could make it. He talked to the head coach, Jack Headon, and they decided to come after me. They were determined too, because I didn't want anything to do with college after that one semester. Colleges would call when I was at my mother's house and I'd refuse to take the calls. I didn't want to hear what they had to say. The only reason I talked to Headon and Riceman is because they showed up at the house one day and I answered the door.
I don't know for sure, but I guess this isn't the way Shaquille O'Neal went to college or Michael Jordan or anybody else in the NBA was recruited. When you look at how I got placed in that position to do what I've done, the girl convinced me to try out everybody giving me those watches.
He goes on explaining, there's a guy who was arrested for stealing watches, a friend, a person saw him, an anonymous person just saw him working out one day playing pick up basketball. They recommend that he goes to a junior college. He goes to the junior college. He fails out academically. Somebody else sees him play and then offers him a full scholarship and insists that he pursues basketball. So this just it. He finds himself at
Southeastern Oklahoma University in a town called Durant.
And he says, it wasn't easy for a guy like me who didn't know anyone besides, no, no, anything besides the city. All I ever knew was the city and the projects. And that didn't prepare me for what I got when I went up there to that small town. I noticed the difference right away. I was walking to class soon and I got there and some a hole leaned his head out the car window and yelled at me, go back home, you black son of a
that happened a lot they tell me get your black out of here go back to africa but he goes on to explain that he also did not like black people
Because he said he was a whole very homely kid, a very ugly person. He describes himself as being repulsive physically. And he said, so he'd grown up as a kid. He said he got made fun of a ton from the African American community. So he actually says in his book, Marshall, that he had in his mind growing up as a kid that he wanted to be white and he wanted to move to a white community because the white community seems so much nicer.
So he goes to the white community and people made fun of them there. So the teaching moment I'd like for doctors eat a breakdown is no matter where you go on this planet, there will be haters. There will be mean people no matter where you go. And I, as I read this part of the book, I actually had a little man tier.
because there's a little kid in the book by the name of Brian Rich. He said he met Brian Rich. This is on page 22 Marshall. He says, I had met Brian at the Southern, uh, South Eastern basketball camp the summer before I started school. He was 13 and I was 22. We became best friends.
He became friends at the age of twenty two with a thirteen year old because he said it was the only person who had a pure heart and who didn't make fun of him. Wow. So he's a twenty two year old kid who had been ostracized growing up because he was ugly.
and then he moved to a white community where he got made fun of for being black and he said his best friend at the age of twenty two was thirteen and the only reason he wanted to become friends with him he said he hadn't yet been um... he hadn't lost his innocence and he wanted to have a friend who actually could see him for what he was
Zeke, can you talk to me about this, this idea of if you're an entrepreneur or a human on the planet Earth right now, and you're trying to move to a place, a community or a time when people aren't mean, why you have to just embrace how life is? You know, you do. I, I, it's so unfortunate how we are so offended these days. You know, I've, I've spoke about this several times on our show and our radio show and our podcast. And you know, I grew up in an air where, you know, we used to have a saying sticks and stones can break my bones.
words will never hurt me and now it seems like we just encourage words to hurt us as much as deeply as possible and then and then to put it on social media so that other people can be offended by those same words and be hurt by the same words and it's just it's unfortunate you know I wish that we could all do like Taylor Swift tells us yeah and what would Taylor Swift encourage us to do is shake it off shake it off
This just in. We have to shake it off. Shake it off. Letting just like you're a duck and then water just roll right off your back. I mean, folks, there's going to be haters out there and the more successful haters want to hate. Hey, hey, hey, hey. There you go. Come on, Tanner. The more successful you are, the more
jealousy there is. And that's what I want to talk about. We come back from the break is how the more successful you become, the more promotions you get, the more problems you have. When Marshall went from being just an employee to becoming a manager, how did the level of problems increase? When Dr. Z went from being at a one employee company to a multiple employee company to a hundred plus employee organization,
What, how much did the problems increase? Did life get easier as he grew? I mean, does promotion truly equal more problems? I believe it does. When you come back from the break, Dr. Z and Marshall Morris will break it down for us. But if you're looking for a proactive accountant who's as proactive as you are about your business, go to hoodCPAs.com today. That's hoodCPAs.com today.
And now broadcasting live from the box that rocks. It's the Thrivetime Business Coach Radio Show.
I can get up on the mic and speak the facts. I can the cash, making the dash. I can get up on the mic and speak the facts.
All right, Thrive Nation, welcome back to The Thrive Time Show on your radio. And today we're talking about the Dennis Rodman story, crawling through five miles of crap and picking up the NBA's trash and route to becoming an NBA Hall of Fame, Hall of Fame player, Dr. C. You know, Clay, I love the fact that you are a voracious reader of books.
True. And I love it when we break down awesome books. I love breaking down books. It's just so much fun. We do the hard... Clay actually does the heavy lifting for you. Why did you choose this book? Of all the books we could be breaking down today. Well, there's... Tell me, tell me about it. Two big reasons. One is a kid. I stuttered a lot. And I got made fun of consistently.
two, I got sexually abused by a neighbor multiple times as a kid. And it was like, once people heard that that happened, they shared it with other kids and it just became like, let's make fun of this kid on the bus. Oh, wow. And so I remember that. And so I thought to myself, lock that out. That's awkward. Anytime you bring that up, people go.
Because I don't know what to say. Yeah. They're in the car, they're in the car right now listening to the show going, well, did that just happen? And so, yeah, it's a pulling truck stop to get asked for like. And so one day I was watching an interview about Dennis Rodman and he was playing for the Chicago Bulls at the time.
And he explained to the interviewer that he never spoke a word to Scotty Piffon or Michael Jordan or David Robinson or anyone he played basketball. He never said a word and they're like, you never say a word to your teammates. He says, no, I'm just there to play ball to get rebounds to win, but I do not speak to them.
Did he say why? I mean, we'll break it up. Cause he sincerely doesn't like people. And I thought to myself, that's my guy. That's my best. That's my guy. I can relate to that. I can relate to that. Like I want to, you know, have a business that provides a service for people, but I don't really have a desire to be liked. I don't know what that is because I've tried that before. And so I picked up his book and I read the book and what he says on page 22 and I want doctors to break it down first and I want Marshall to break it down second.
He says, South Eastern Oklahoma University is in Durant, Oklahoma, a town of about 6,000 people compared to what I was used to. Durant was a different world, bro. It says a different world.
Again, Dennis Robin never played organized basketball until the age of twenty one. He was five foot nine at the time he graduated from high school, grew to be six foot eight. Some would argue six foot nine at the age of twenty one. He gets recruited to play community college. He fails out. He gets recruited to play here at southeastern Oklahoma university and he's on the team.
So he says, I noticed the difference right away. I was walking to class soon after I got there and some a hole leaned his head out the car window and yelled, go back home. You black son of a that happened a lot. They'd tell me, get your black out here. Go back to Africa.
But he says there's a little kid by the name of Brian Rich. And I admit Brian at the South Eastern basketball camp the summer before I started school there. He was 13 and I was 22. I can remember him looking at me funny, which wasn't unusual back in those days. I sometimes walked around with quarters in my ears. I know why I did it. Probably just so people would think I was crazy. Anyway, Brian and I became friends, best friends.
Brian kind of fell in love with me at the camp. He was invited. He invited me over to his house for dinner and I went. It was weird. I remember saying, why is this kid in love with me? Why does he love me so much? He goes on to explain.
that if you drive in Dallas today on Highway 75 from Oklahoma down to Dallas, and you get to the 121, you'll see Rodman excavation everywhere. There's these massive trucks that say Rodman excavation. And he promised Brian that if he ever made it big, he would take care of Brian.
So he made it to the NBA, and he gave Brian all of his money, and they started Rodman Excavation, which is still a very huge profitable company. No way, really. True. Rodman Excavation is a massively successful company that Brian runs as a result, B-R-Y-N-E, as a result of him at the age of 13 befriending a 22-year-old who nobody in the world liked. Wow, that is awesome. And so he prints it, I promise, if I get to the league, I will take care of you.
So he goes to the NBA. He's a 26 year old NBA rookie and he calls up his friend. Remember the age separations? Nine years. So his buddy Brian is like 17 and he's like, Hey, Brian, and he starts giving Brian his money. They started Rodman excavation, which is the largest excavation company in Texas.
True deal. Okay. To this day, he still makes crazy money off that. So let's break down the action items that the listeners can apply here. Um, see, talk to me about this idea. Some people want to get promoted. I think once I make a lot of money, I'll never have problems. Once I grow a company, just wonderful. Once I grow a company to a certain level, I could throw a middle finger to the world and it doesn't matter because nobody can talk back to me, because I'll be rich.
And I tried that. That's why I built DJ connection. I was hell bent on building DJ connection. And once we were doing about 80 events a week, 4,000 events a year, having, you know, 100 employees, 90 employees, subcontractors, whatever, I found the more money you make, the more problems you have. According to the late great philosopher, the notorious B.I.G. Christopher Wallace, Mo Money, Mo Problems. Can you talk to me about why you have, when you have more money, you actually have more problems.
I want to back up just a little bit. Sure. I want to be maybe a little offensive. Do it. May I? Oh, well, normally that's your bandwidth. What? And I've got to clean it up. Yeah, right. But today I'm going to go there and then you can maybe clean it up a little bit. Let me cue up my sound effect real quick so I get emotionally prepared. Okay. Thank you. Billie. Thank you. Okay. My mother
He was an awesome, awesome woman. Great American. Raised nine, seven birth children. She adopted two more, raised nine great kids. Wow. All productive. And last I checked today, I could probably Google nine in prison. All college educated, all doing great. That is nice. Thanks mom, love you. But she taught me some, a concept back in the day. Back in the day. Can we go back in the day? Let's go back in the day. Let's go back in the day. Back when time was right.
And she taught me this concept. And the concept was, be nice to all the ugly girls.
Is that offensive? Does that offend you? Be nice to all the ugly girls. Yes. That's offensive. That's offensive. I'm sorry. To even be able to determine that a woman would be not. No. Yeah. And ugly is probably an ugly word. To be able to determine. I personally can't even tell if someone's attractive or not. That's how unoffensive I am. The point was was to be nice to everyone, obviously. But the way she said it, the way we kind of played with it, it was, it was, and the reasons why we're this,
is because the ugly girls have pretty friends. The ugly girls might become pretty. Right. Marshall, remember now, and this is dating tips. These are dating, dating tips, right? Yeah, I'm telling you right now. This is stuff you need to write, write this down. Okay. Okay.
And that's exactly what that 13 year old boy was doing. I mean, obviously, you know, they were friends and he was just being nice to somebody that nobody else was being nice to for a number of reasons.
like Dennis, Dennis puts in his book. He says, you know, I was not, you know, I was not well liked by anybody, by any genre, by any group of people. He felt that African Americans did not like him because he was ugly. He said it was mocked in the project. So he went to a white community where he thought he'd be accepted and the people didn't like him there either. Right. Exactly.
And so some young boy took a flyer and said, hey, you know what? I don't know enough to know that I shouldn't be nice to you, but I'm going to do what is the right thing to do. And that is to be nice to you. And now look at the dividends that has paid for him in life. I mean, seriously. Get ready to enter the drive time show. We started from the bottom out here. We started from the bottom, and we'll show you how to get here. We started from the bottom out here.
We got it from the bottom, now we're on the top, I'm using the systems to give what we got. Come, Dixon's on the hooks, I've written the books. He's bringing some wisdom and the good looks as the father of five. That's what I'm gonna dive. So if you see my wife and kids, please tell them hi. It's C and Z, up on your radio. And now three, two, one. Here we go.
You never know the end of the story. And Rodman said that on page 23 of his book, he said, we were both, Brian and I, he said, we were both coming off hard times and we were both confused about stuff in our lives. I was trying to decide where my life was going and Brian was trying to deal with having shot and killed his best friend accidentally in a free hunting accident. So I don't care what you're dealing with in life. I mean,
Dennis Rodman's probably gone through it. Uh, Z Brian's probably gone through it. I mean, uh, everybody out there who's had some success in their life has probably gone through a massive adversity, but I think a lot of people that the first sign of adversity, they tend to go into retreat mode. They tend to
say life's not fair and they get all upset and they go on Facebook and they write a poster on Instagram and then it says you can't do that. You're right and now to kind of answer their question that you wanted to ask me and that is is that if you let
Anything anyone says or do or do rob your joy shame on you. Oh, let me say that again If you let anything someone says or does rob your joy Shame on you because you're in control of your own happiness You don't have to wait for some event to happen. You don't have to wait for Your lottery numbers to be called you don't have to wait for joy is something you can have immediately and happiness and content and where you are because so many people I know are not content because they're waiting for
Fill in the blank. Fill in the blank. Fill in the blank. Once I get, once I find a wife, I'll be happy. Once I find a career, I'll be happy. Once I find a... I think a lot of people think that once they find something, they're going to be happy.
But in, in, in this book, Dennis Robin, as bad as I want to be, he explains that he basically went from a growing up in poverty where he was mocked, as he said, for being ugly in an African American community to being, uh, he graduates from high school. He ends up working at the airport. He's 21 years old. He gets arrested for stealing watches. When he graduated from high school, he's five foot nine.
He grows to be six foot eight. He's 21 years old, his sister who played Division I college basketball, encouraged him to try out for a team. He tries out for a team. He fails out for failing out academically. He finds himself now living in southeastern Oklahoma University in Durant, Oklahoma, where people are making fun of him because of the color of his skin.
Well, if you're a six foot eight and you're freakishly athletic and you're playing basketball at a high level, Marshall, what do you think is going to happen? People are going to begin to notice six foot eight doesn't hide well.
Um, I can speak for experience. You walk into a room and immediately people turn heads. Now I wasn't freakishly athletic like Dennis Rodman, but if you can play basketball well and you can get out there and showcase your athletic ability, you're going to get some people to notice. So on the college campus, he had a hard time making friends, um, because he's anti social.
So now he's 22 years old. His best friend is a 13 year old and he writes on page 25, Marshall of his book, as bad as I want to be bad as I want to be. Dennis Rodman writes, he says, Bryn is still my best friend today. He helps to run by construction company Rodman excavation in Frisco, Texas. And we talk all the time.
We both went through a lot together and that's a strong bond. Remember, Bryn was a 13 year old kid who accidentally killed somebody in a hunting accident. He's a 13 year old kid. Z and he accidentally killed. When was 13? At the time he was 12 and he accidentally killed his best friend while hunting shot him.
Wow. And so nobody in the town wanted to talk to him because they thought that he had murdered his friend all the shirts in front of him. Yeah. And Dennis is 22 and he's a freak of nature. Nobody wants to talk to him because so the 13 year old and a 22 year old become friends. So he goes on to explain that while playing basketball, he begins to dominate the game.
And he begins to play at a different level, which begins to attract the attention of people that, um, you know, previously wouldn't talk to him. He writes on page 28 of his book, bad as I want to be. He writes, it was like a fairy tale. I couldn't believe that this person took an interest in my life. I couldn't believe a man like this existed.
He just laid it all on the line. And let me know that I could make something out of myself if I wanted to face up to reality.
There was no cloud over any of it. It was all straight to the point, clear as day. He looked at me, he looked at everything straight ahead. Everything was on a line from one point to the next. He was the type of person who would sit down and tell me I could be a famous basketball player if I wanted to. Or sorry, he says he wasn't the type who would sit down and tell me I could be a famous basketball player if I wanted it bad enough.
He wouldn't fill my head with that stuff because it wasn't really his style. Instead, he would say, whatever you do, make it positive, make it what you want it to be, not what somebody else wants it to be. He's describing Bryn's father. So Bryn's father takes him in as his kind of his own son and start teaching him about how life works. And so he's just telling him, Dennis, just apply yourself. Just do whatever you can do.
I just play at the best level you can possibly play. And so Dennis Rodman is like, well, you know, uh, Bryn, who is my friend, who's 13, his dad's telling me, just dude, just play at the next level. Just play as hard as you can. And so Z at the age of 25.
a lot of people graduate from college marshal what age twenty one twenty one twenty two yeah at the age of twenty five he writes around page twenty nine he says after my senior year at southeastern i was like this shit this side show for the n b a they looked at my statistics and they looked at my age
by then I was late 25 and they didn't know what to make of me. They love my body and my speed. They all kept saying I could have made the Olympics in the 400 meters, but they weren't sure if I was right. He said we weren't sure if I had the right game for the NBA.
He goes on to explain that he was a guy who was getting, you know, 15 to 20 rebounds a game. But if you ever watched in a, see if you ever watched Dennis Rodman, shoot a free throw. If you ever watched him shoot a free throw shot, it's it's it hurt. Um, I'm going to play it for you during the breaks. You can watch him, but Dennis Rodman cannot, could not shoot a basketball because he never played formal basketball until he was 21 years old, never played organized basketball until he was 21 years old.
So he realized, I don't know how to shoot. I can't score, but Marshall, you played basketball at a high level. You played professionally as well as college basketball. How can you dominate a game without scoring a point?
You make all the hustle plays. So there's a set of plays throughout the course of a game where you got to have somebody to make them. They're 50-50. They could go either way. And typically it's the team that hustles more and wants it more, has more effort out on the court. And so whether that's rebounding or trying to save a loose ball or making a steal, those are the plays that end up winning you the game when it's coming down close.
Now, Dennis Rodman writes here on page 30 of his book. He says, the guy who has drafted one pick ahead of me was Greg Dreyling or maybe Greg drilling a seven foot center from Kansas who averaged 2.2 points per game and 2.2 rebounds per game in his career. He says, I guess they can say he's consistent.
So on page 35, he writes, after going through what I had gone through to get here, there was no way in hell I was going to let it slip without putting up a fight. I figured I'd made it to the league the hard way, so why not stay in it the hard way too? The hard way in the NBA is through defense and rebounding. The two things that guys would rather not do. There's not a guy in the league besides me who doesn't want to score. I don't want to score. I want to win.
Wow, that is some deepness there. Watch a deep dive in that a little bit. Tell me how that affects entrepreneurship. Well, I would just say as a business owner, that's all I'm about, man. I'm not about like, whether you like me or not. See, I'm about no brain or advertisements.
And you're crazy about that. And you've told me before, though, Zee, you've said if your ad isn't so good, if your if your if your ad does not make your competition want to throat punch you, it's not a good ad. That's exactly what I said. What do you mean by that? If it's not offensive to your to your competition, then you're not doing as much as you need to do. And I and I know it sounds mean. Sounds mean. We didn't mean button. But the thing about it is that it's it's business. This is going to maybe be offensive.
It's Dennis Rodman's show, so we gotta offend everybody, right? I mean, this is the offensive show. Just the title, the offensive show. And that is, is that business is war. Business is war. You may think it's a kumbaya. No, it's not. I've liked minded people.
slicing up the pie everywhere. All working together to prove the community has said same piece of pie. No business is all about you trying to eat all the pie. You know it's offensive when someone cuts up by pizza and the slices aren't exactly the same. It's offensive. You think to yourself why?
Why did you do that? You know what's not offensive is simply chiropractic. Tulsa's number one chiropractor. If you're looking for Tulsa's number one chiropractor, go to drjohnsibaly.com. Drjohnsibaly.com. Three, two, one. Boom. You are now entering the dojo of Mojo and the Thrive Time Show.
Crap time show on the microphone. What is this? Top of the I2 charts in the category of business. Thrilling down on business topics like we are a dentist. Providing you with internship like you are an apprentice. And we go so fast that you might get motion sick. Grab a pen and pad to the lab. Let's get in this. Time to best some fruit like some flow into oranges. Three, two, one, here come the business ninja. I'm exposed.
All right, drive nation. Welcome back to the thrive time show on your radio. And today we're talking about the life and times of Dennis Rodman. We're explaining the Dennis Rodman story, crawling through five miles of crap and picking up the NBA's trash and route to an NBA hall of fame career. Now on page 35 of Dennis Rodman's book, he writes, after everything I had gone through,
to get there. There was no way in hell I was going to let it slip away without putting up a fight. I figured I'd made it to the league the hard way. I didn't play organized basketball until I was 21 years old. I was six or five foot nine when I graduated from high school. I'm six foot eight, six foot eight at the age of 21 for the first time in my life when I played organized basketball. I said, so why not stay in the hard way too?
The hard way in the NBA is through defense and rebounding. The two things guys would rather not do. There's not a guy in the league besides me who does not want to score. That's why no one can believe me. I don't want to score. All I want to do is win. I was playing Adrian Brantley every day in practice and I set out to make his life miserable. I was going to shut him down if it meant dying out there on the practice floor. I shut him down a few times and then he'd screw on me.
It went like that for a while, but then I realized I was shutting him down a lot more than he was scoring. In the middle of my second season, Dantley hurt his ankle and Daley put me into the starting lineup. Coach Chuck Daley.
We went, we were 500 when Dantley went down, but we took off with me in the starting lineup of the first 24 games I started. We won 20. We just beat people up and daily played me all over the court. I played the small forward mostly, but he'd put me inside against power fords and outside against tough shooting guards. Wherever he needed me, wherever he needed defense, that's where I was. The worm was my nickname.
He goes on to explain it was hard for him to understand that his name, his nickname, the worm was all over the headlines when he said, is it as a kid? The reason why he got the nickname, the worm was because when he played pinball games as a kid, uh, people used to make fun of the way he squirmed around while playing the game. He says on page 20 or page 36, he writes,
It was amazing for me to see him the name worm in the headlines. It was pretty amazing for me to see that nickname that I'd been given as a little kid for the way I wiggled around when I played pinball. Pinball splashed across headlines in the Detroit papers. The people were into it into what I was giving them because it was so fresh and exciting. They knew basketball and they appreciated my style.
Um, see, Dennis Rodman played basketball with this maniacal rage, as though at any given point, he could go back to working at the DFW airport as a janitor. Well, we all could go back to working, but that's how you play, but that's how you play, that's how you play business. Can I tell you a true story? Yes. So my senior year at Northeastern State University in Tallakaw, Oklahoma, America, this just America, America.
Our basketball team was fairly salty and we were in AIA at the time. Come on. And we had a team coming into town to challenge us on our home court. Whoa. From Southeast, from Durant, South Eastern state. And they had a big banner they put up there and they said, hook.
The worm. Hook the worm? And that a worm on the banner? Who was the worm? That is Rodman. What? Yes! Oh! See, you know what this means? What?
That means the circle. Oh, the Dennis Rodman show. North Korea's the only American ambassador to North Korea, since previous to Donald Trump in over multiple decades, is Dennis Rodman. And the show we do is about Dennis Rodman. And now you say you went to college that play against Dennis Rodman.
And I taught him play back in college. This Robin might be like the answer. He reached up and he took the pebble from our hand. And he said, I got your pebble. This blow my mind. True story. True story. True story. See, he played basketball every single day in practice. He said like he had an opportunity to be cut and go back to the DFW airport working as a janitor. Can you talk about that dragon energy?
that you, and Kanye West, and Donald Trump, and Dennis Riven, and you, yes, anybody who's successful has the Dragon Energy. Talk about it. I love it. I love the Dragon Energy. It is the Dragon Energy. That's the Dragon Energy. Why not? It is. It's what it is.
Well, the thing about it is that if you know where you started from, if you know where you came from and you're pushing forward, you know that any false move, any bad move, you can slide back to there. But the good news is you know that you can still drive forward anyway. But there's a fight in you. There's a drive in you that says, you know what, I'm not going to hope it gets done. Right.
I'm going to know. It gets done. It gets done. And it might mean an extra 10 hours a week. Might mean an extra 15 hours a week. You'll do whatever it takes. You'll do whatever it takes. Right. You will delay gratification, whatever, however that looks. You'll do whatever you have to do. You're right. Because you want what you want. You want what you want. And that is so awesome. And that's why I think breaking down Dennis Rodman as much as he gets
I mean hang on folks because it's going to get good get a little. Now you guys got a free showdown on Marshall. I want to I'm going to read this to you about Dennis Robin here. Okay. He says the next year again in the Eastern Conference finals. I was on Larry Bird the whole series.
There were guys I could intimidate with my eyes or by getting in there and not letting them move, but Bird wasn't one of them. Taking him on was like playing a computer game. You had to try to get into his mind and anticipate what he was going to do next. The hardest part.
That was the hardest part because he was always thinking ahead of everybody else on the floor. The only thing to do was get used to him. Watch tapes and watch him closely on the floor and try to beat him to the spot. We played him enough that I started to get used to him, but it was never comfortable. Even though he wasn't fast and he didn't go much for fancy dunks or anything like that, Bird was one of the few white guys who could play what people called the black game.
I respected Larry. I respected anybody who could go out there and kick my boop.
And he did it often. And I would respect him as long as the game was on, but afterward, no way. I'd walk off the floor thinking, I just got my book kicked by a white guy. I don't think Larry respected me at the beginning. He talked a lot of his whole career, but I remember him during the first Eastern conference finals. He was talking so much it was like I got used to it.
he was mostly asking everybody who was guarding him he'd be looking around asking me who's guarding me is somebody guarding me is anybody guarding me sometimes he'd ask me directly is anybody guarding me so larry bird i heard he's a famous mack talker oh my gosh partial talk to me about
smack talking because you played college basketball that's right but also about is a business owner i mean is there not so much emotional i mean you have to be emotionally strong to run a successful company and you have to be emotionally strong to play at the n b a level i mean this robin was famous
famous for shoving his thumb into the butts of a poet of opposing players and for untying their shoelaces for constantly talking horribly about people during the game because he would get their head so as a business owner as a business coach as a NBA player why do you have to have a strong head game
You got to have a strong head game because you have to have self awareness of knowing what the things that you're good at and not good at. You have to be able to manage your own emotions and they can't be out of control because if your emotions are out of control, you're not going to be able to manage the emotions of other people and you have to be engaged. So number one, you have to be able to manage your own emotions. And two, you have to be engaged with your business. Nobody drifts to a successful business.
Oh, say that again. Say that again. Nobody drifts their way to a successful business. You don't just like show up. Okay. Every single day to the office and all of a sudden you're successful. We have a, I want to break this, this next notable courtable from Dennis Rodman down on page 43 of his book here, Marshall. So here we go.
One time. One time. They're a walker. All the Washington bullets. Bullet. Got me saw. Boop. Boop. At me. And he tried to kick me. He kicked me. When he tried to. Then he tried to spit on me. Spam me. I had given him a little shot here and there. And so he decided he was not going to retaliate that way. No, no, no. I was eating this up. This is what I live for. I live for you. He spit. But he missed me though.
That was the only bad part. I wanted him to hit me with his spit. Right there on the court I told him. If you're going to spit at me, make sure you hit me in the face.
Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time. Don't be wasting my time.
This is, this is what's so good. I mean, Dennis Rodman was five foot nine when he graduated from high school. He gets arrested for stealing watches while working at the DFW airport. Then he grows to a freakishly tall height and he's 20, he's 21 years old. All of a sudden he's massive. He went from like age 18 where he's small age 21. All of a sudden he's like, okay, I should probably play basketball because I'm six foot eight.
Yeah. He goes to the NBA. He still can't shoot at all. At all. Dude, if you watch him, his free throws, they're crazy. Don't do it. He literally cannot shoot free throws. Could you imagine what it would be like to not be able to shoot the ball and play the NBA? Him and Shaq have any game of horse. It would last the rest of their lives. But he said, you know what I could do? I could play defense and I could rebound. Yeah. She says on page 47 of his book, he says, the year we won our second title was the year I won my first defensive player of the year.
They presented me with a trophy at the banquet and when they gave it to me, I cried. I couldn't believe this was me. To me, that was a sign that I had made it all the way, all the way from nowhere. I had set out to play defense into rebound. I was recognized now as the best defensive player in the NBA. As I stood up there receiving the award, I thought about how far I had came and how many people helped me get there. When all that comes rushing back at me, I can't hold it in.
So I think if you're out there and you're saying to yourself, gosh, you know, I don't have a whole lot of talent. You can be successful Z as long as you're willing to do whatever it takes. And that's a challenge. I think a lot of people aren't willing to do whatever it takes. So Z, I'm going to ask you this. I like it. I like it like that.
I feel like I like that. So you give it to us real and raw. Come on. Talk to me about the importance of willing to do whatever it takes if you want to become self-employed. This just in. This just in. Forbes says 67% of you out there have a burning desire to do your own thing. Right.
And listen, we're here to help you do your own thing. We've got all kinds of goodies and toys and templates and footpaths and workshops and systems and coaching to help you. But you know what? You've got to want it maniacally.
above anything else.
They build things like schools, add on to big commercial buildings, jails, et cetera. And if you want to get in touch with them, you just go to will-con.com. Will-con.com. That's Travis Williams over there. And those guys deliver. They're going to get it done on time and on budget because they care. That's Williams Contracting. Stay tuned.
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All right, Thrive Nation, welcome back to The Thrive Time Show on your radio and podcast download. And for those of you who have subscribed to our podcast and who took the time to leave us an objective review, thus making us the number one podcast in the world. Unbelievable. And all categories. Thank you so much. When you think about how little talent that we have, little, when you think about how little skill we have, little, when you think about how little we know about most things, little,
It's amazing. It's amazing. You've helped us to get to the top of the iTunes podcast charts. And we thank you so much, which is why we're returning the favor today, Thrive Nation. Clay, clay, clay, clay, clay, clay. I'm sorry. I'm sorry. No.
I don't want to call you out, but I am the parent on the show. You're being just a little disingenuous. What nobody in the business, a podcast slash radio show works harder, prepares more is more maniacal than you. I'll say that again, but I won't. You.
and this show deserve to be number one. I'll be it for a few hours every week. I mean, there's 550,000 podcasts out there. Give or take a few. I mean, give or take a few. Don't call me a liar over 20 or 30,000. Don't call me a liar. And you know what? I know you're taking the high road and you're being a little disingenuous, but I don't know a man who works harder
I'm preparing for a radio show, i.e. then gets turned into a podcast, then gets distributed around the world via the internet. Thank you. Al Gore. Thank you, Alvin Gore. Alvin.
This just did. I will say this. So John and I have kind of a weird relationship going on now, Jonathan Kelly, because he will put a topic that I need to work on quote unquote over the weekend. Okay. And so this past weekend, there was 13 thrivers who had questions and business plans. And so I had to record 13 separate podcasts over the weekend. Yeah. And my head almost exploded because I do all this before noon every day.
between three and noon every day. I'm just like recording, recording. And so I think John is the hardest working. I'm the second hardest working. And you're sort of like the Chuck Daley of this show. Yeah. Chuck Daley, who is Dennis Rodman's coach. Yeah, I'm kind of the Chuck Daley, except he had much better hair than I do. Now, I mean, you got to admit.
He had much better hair than I did. See, speaking of your incredible, incredible hair, let's talk about the Dennis Rodman story. On today's show, we're talking about the Dennis Rodman story, which is crazy by the way. The Dennis Rodman story today is crawling through five miles of crap and picking up the NBA's trash in route to making it to the Hall of Fame. On page 52 of Dennis Rodman's book as bad as I want to be, bad as I want to be by Dennis Rodman, a man who by the way, graduated high school at the age of five foot eight or five foot nine.
who didn't play organized basketball until the age of twenty one yeah we're going on to be an NBA rookie at the age of twenty six he writes in his book page fifty two he says when Chuck daily left the team he was fired I think he took some of me with him oh I couldn't take it when they fired him
I respected Chuck Daley more than anyone in the league and it killed me to have to play the last year there without him the way he treated without him. The way he was treated his last three years there wasn't right. He had a one year contract every year, even though you were winning back to back titles. His money wasn't even guaranteed. I saw how this business works by watching how they treated Chuck Daley.
we obviously had a big uh... of use it was a fan of chuk daily and chuk daily mentor dentists and told them dentists rodman here's the
We've drafted you from a small school in Durant, Oklahoma. And if you want to be in the NBA, you have to play a maniacal, intense level of defense, and you have to rebound. What did you have, Handy? What position and round he was drafted in? I do not have the Marshall can pull it up on the show notes today. Marshall, would you pull that up? As he's pulling that up, I want to give this is a teaching moment for all the listeners. Okay. Everybody needs a mentor. Everybody needs a mentor. Wes Carter.
The top attorney, you guys at Winters and King, you guys have been the legal authority of choice for TD Jakes, for Joel Osteen, for Craig Rochelle, for Joyce Myers. Now you run a lot of the daily operations at Winters and King. But do you remember what it was like to be mentored by Tom Winters, your partner and the co-founder of Winters and King?
I do. Both of my founders, Mike King and Tom Winters, when I was young coming in, taught me a lot of very valuable lessons that I know looking back saved me a lot of heartache and a lot of trouble. And there's just certain things that only people who have already walked in those shoes can teach you. And the only other way to do it is to live through those mistakes yourself, which obviously the easy choice is learn from other people's mistakes.
Say that again. So there's certain things that you only are going to grasp and learn and digest by learning from someone who's already walked in your shoes, done what you're doing. And if you don't do that, your only other alternative is live through those mistakes, live through those consequences. And it's an easy choice when you look at it that way.
So I don't want to paraphrase, but I want to paraphrase. All right. Well, you're saying you can learn through mentorship or mistakes. Correct. Your choice. That was a very much more succinct way of putting it. Well, I mean, you know, I've just tried to paraphrase. Yes, but not paraphrase. Yes. Well said. This is something I want to bring up, Marshall. Mentors have to be comfortable with having an uncomfortable conversation.
fact and if a mentor is truly mentoring you and you hear me say this all the time to our office staff I say do you want me to actually mentor you and teach you what you need to know or do you want me to just make you feel how the way you need to feel to move on I mean you want to the real the real knowledge or that that bogus false kindness because mentorship that's unwanted will create resentment so see I want to get your take on that and I want to get Marshall's take on I'm gonna ask you Clay yeah
What was the conversation you had when you were a young man, you were in your grunge. I don't know. I wouldn't say grunge, but you were in your hip hopper, hip hopper. You know, it was a hip hop opera. You were in your other state of clay. Yeah, it was like M&M. M&M. You were clay. These were my role model. You were CNC. That's right. Right. What was the hard thing a mentor said to you?
Well, and I know it's probably was it was it? Well, Clifton Talbert told me a few rough things, then you told me a few rough things and I'll try to paraphrase them. Okay. Clifton said rich people have big libraries and poor people have big TVs. Oh, but making say that, say that, say that again. He said rich people have big libraries and poor people have big TVs. And what did he, what did you take from that? I was just like, like, tell them I didn't have time to read books.
I told him I didn't have time. I was afraid of the rejection of making cold calls. And he said, listen, I wasn't allowed to go into the front door of a bank as a kid. And now I helped start the first bank west of the Mississippi owned by an African American. Listen, you've got to pick up the phone. And if you fear rejection, I'm paraphrasing, we said, if you fear rejection by default, you will be rejected. Wow.
And then you told me I have to advertise or I'm an idiot basically was the summary. So if you're out there and you say to yourself, what is the tough mentorship that I need? The tough mentorship that you need is you need to learn from mentors or mistakes. And if you want to have your Ford automobile repaired by somebody who actually knows what they're doing as opposed to watching a DIY video and screwing up your car.
go to RC Auto Specialists. Tulsa, I repeat to you, go to RC Auto Specialists. The number one Ford automotive repair shop in the region that's RCAutoSpecialists.com. That's RCAutoSpecialists.com.
And now broadcasting live from the box that rocks. It's the Thrivetime Business Coach Radio Show.
All right, Thrive Nation, we're breaking down the Dennis Rodman story, crawling through five miles of sewage crap and picking up the NBA's trash en route to becoming an NBA Hall of Fame basketball player. Now, see, I'm going to read to you
a long time story from Dennis Rodman's book. Oh, bad as I want to be. That's not a bad time story. And I want to start this. I want to start the story by sharing something you taught me. OK.
Clay Clark. Clay Clark. It's the best selling book that we talk about. Not the best written. It's the best. It's the best marketed optometrist that makes the most money. Not the smartest. Smartest. That's for sure. So I'm going to read, I have to cue my epic music so it doesn't get awkward. Okay. I'm going to read for probably two minutes and then you can break it down. So here we go. Let me get my music ready. Here we go. Here we go.
Page 58 of Dennis Rodman's... Page 58... Philosophy book. Bad as I want to... Bad as I want to be. Derek Coleman. Yes. Of the New Jersey Nets did not bring people to the building like I do. Attendance in San Antonio was second to the NBA my first year there. They filled... They moved into the Alamo dome that year, so they had more seats to sell and my presence... Helped the team sell this.
That's part of the reason they got me. We averaged over 22,053 fans a game my first year there. The only other team to average more than 20,000 attendance was the Charlotte Hornets who averaged more than 23,000. The Spurs had never been as far as the Western Conference until I got there. In 1994 we had the leagues.
Best record and went to on to the conference finals. David Robinson won the most valuable playoff award. Largely because I was taking most of the rebounding pressure off him.
I bring something to the people. The people? Derek Coleman doesn't, Chris Dudley doesn't, and then Portland Trailblades are gonna pay Chris Dudley six million a year. Anthony Mason doesn't do what I do, and the New York Knicks signed it before me in a year. Four million. To me and none of this computer. None. I've learned something through all my years of diving for loose balls and coming down with a flamboyant rebound. People want excitement, enjoyment, and a winning team.
They also want something different. From the first time I covered my hair, I knew I walked out onto the court in San Antonio with that bleach blonde hair, and right away, I saw how much the people loved what Dennis Rodman was getting. The excitement was right there, right now. That's what this game is about, and all I ask is that somebody's saying and appreciating. It's no different than a waitress wanting to acknowledge when people coming back to her restaurant because her service is good.
I feel I've been used for the past four or five years to provide entertainment to the fans. Do you want entertainment? They used me for marketing at San Antonio because they knew I was popular with the fans. All the teams did the same thing. When we were on the road, you can watch the commercials for the other team and hear them telling people, come out and watch Dennis Rodbin in the San Antonio Spurs. Same thing on radio. The freak show. Pay me my money.
Show me the money. So Dennis Robin explains that until he colored his hair, they never featured him on commercials until he started being weird and getting all the tattoos. He was never in the commercials. But once he got all the tattoos and started getting crazy, boy, people lined up to pay him Z Seth. Goed it. Purple cow. Mm. Complete in my senses.
It's how good we're working together. He found his purple cow, right? And that's what everybody out there that has a business. Everybody out there that wants to have a business needs to do. You need to be able to separate yourself from everybody else in your industry. And what he did is he said, you know what? I'm a great player. I'm contributing to the team, but you know what? I'm going to take it up a notch.
I'm going to take it up a notch because the NBA, like a lot of professional sports is about entertainment. What basketball? Are you saying the NBA is about entertainment? Yeah, I'll repeat it. The NBA is about entertainment.
You might think it's about the triangle. Are you saying? You might think it's about the triangle offense. Are you saying that optometry is about marketing optometry? Yes. Are you saying banking is about marketing banking? Yes. Are you trying to tell me? You tell me an oxy-fresh cleaning a carpet is about marketing carpet cleaning?
Oh, this changes everything. Oh my gosh, this is crazy. So now I was, I want to get your take on it. Marshall Morris's take on it, the acclaimed business coach and co-author of the, the acclaimed Amazon best-selling book star here and Wes Carter. Well, I've, I've an issue. Yeah. Marshall is about the same height.
as said Dennis Rodman that we're doing the book on. Right. And Marshall reportedly has played professional basketball. Reportedly. I'd go to Costa Rica and watch him. I don't know. He played on the coast of Frica. He could have been down on the beach drinking my ties and paddle boarding. I don't know. There's Costa Rica. There's the coast of Frica late night glow stick league. Marshall played in the late night. Oh, they closed the coast of Frica. But anyway, I'm kind of going.
If he could do that, then why do we dye his hair? Right, get him out there. Get him some tats and piercings and take a Marshall to the next level. I need a purple cow. Marshall, talk to the listeners out there. Why do you have to have a purple cow for your business? Because if you're not remarkable, you are invisible. Being good, being average is the riskiest thing that you can do in your business. If you're not remarkable, you're going to blend in with everybody else. And so you need to go all in on something.
in your business and become remarkable because if you're not remarkable people are not going to talk about you.
the gurus how did you become that when you decided to niche that way what happened well from the very beginning of the law firm one of the main practice areas at the firm had was churches and ministry so we're in Tulsa, Oklahoma in the eighties it was the belt buckle of the bible belt of Jerusalem right and so we had just
tons of ministry. I'm so sorry. Can I real quick? It was I'm so sorry. You're okay. He said Tulsa Russell and I'm immature. Let me just. Tulsa Russell back to us.
So again, last segment we talked about some of the things Tom winners had mentored me on. And that's one of the things he told me early was being a good attorney is a lot about marketing. Cause if you can't get clients in the door, your skills are useless. Oh, so part of the way we differentiate ourselves is by a claim, you know, upholding first of all, and then marketing our integrity, our faith, our principles that we can still go out there and kick tell for you and do it in a way that's honorable and with integrity.
If you're out there listening and you say to yourself, you know what, I want to become successful. I'm so tired of kicking tires and trying to figure out how to make my business better and go into all these random workshops and you just say, I want to attend the world's best business workshop and learn the proven system. I ask you to do two action steps. Go to thrivetimeshow.com on iTunes. That's action step number one.
subscribe and leave us a review. That's action step number two. It's will take you like 60 seconds. Email us proof did it to info at thrive time show.com and we'll send you two free tickets and it will change your life. Stay tuned.
You are now entering the dojo of Mojo and The Thrive Time Show. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can. Kick it, yes you can.
I'm here to play, you can do it, yes you can. And now my friend, you got two fans. You need a Z, comma, and I'll be the C, yes, and now let's kick it like Batman. Bam, and get a little nuts like Pete Cams.
All Thrive Nation, welcome back to The Thrive Time Show, your daily audio dojo of Mojo. And recently, if you're in the know, you now know that we have reached the top of the iTunes podcast chart. Dude, that's twice. I mean, I'm not, it's just mad. Not that we're counting. I'm not, I'm not, I'm not counting. Not that we put our value as humans based upon our iTunes. No, no, we don't. Rank, but I would say, I feel good about myself as a human.
And you should. But before we were top of the iTunes charts, I thought about, is anyone listening to our podcast? I don't care. I mean, seriously with Thrive Nation, I appreciate you subscribing, recommending it to your friend. And you might say, well, hey, I want to participate. What can I do? If you subscribe to the podcast, that's like a three pointer for the Thrive Nation.
That's what affects your rank by the way. So if you subscribe, that's like a three pointer. Yeah, boom. If you leave us an objective review, that's like a two pointer. Yeah, it's just like a layup. You know, share with a friend or listen, that's a go one point. That's like a free throw.
Yeah. And so, you know, speaking of basketball analogies, under like the grandma shack or was it, uh, can I, can I Dennis Rodman ever make a free throw? Do we know that? Uh, Dennis Rodman did make a free throw and it's we're talking today about Dennis Rodman in his book, Bad as I want to be. I want to reset the story for anybody just now tuning in. Dennis Rodman at the age of 18 was between five foot nine and five foot 10 in height. Right.
He's then working at the, working at the, uh, the airport for the DFW airport. He's 21 and he gets arrested for stealing watches. That's a dude that stole my watch. Your sister, what happened to my wife? His sister is a division one athlete, division one basketball player and she says Dennis.
I don't know if you're aware, but you're now probably six foot nine, six, eight. Why don't you try to play basketball? Yeah. So he plays basketball for the first time on an organized level at the age of 21 gets kicked off the team for filling out academically. Well, no, you got, you got a random person sign playing in this pickup league. Yes. It said you go trap for a junior call. And he did. And he did. And he got on and got his color. He filled out after like a semester.
Right, because academics, right. Then a coach from Durant is like, hey, we'll give you a second shot. Next thing you know, he's playing in Durant, Oklahoma, age 26, NBA rookie. Now he's dominating the NBA at this point on page 77 of the book, if it's a player of the year, bad as I want to be defensive player of the year, shutting down other teams. And this is a long term, a long, a long form, notable court. Well, Marshall, I'm going to read it from page 77. Marshall kind of get me fired up here.
Marshall fire. Get you fired up. I want to make sure I'm ready to go. I just want to make sure I'm ready. Clay Clark. Introducing the US Small Business Entrepreneur of the Year. Oh, standing six foot five. Oh, yes. And weighing. Who knows. And I'm not six foot five. I'm just because it's what won. But here we go. So Dennis Rodman writes here. He says, one thing they might found out, they might find out, surprise a lot of people.
How many people in the NBA would come in before a game? Yes. Work out, go out and play 40 minutes, and then come back in after the game and work out again for another hour and a half. Yes. How many people do that? How many people do that? I know one, it's Dennis Rodman. Oh.
which is my own name when I'm writing my own book. I go into the weight room before a game and loosen up with some light weights. I can build it strong when I go out on the floor. But I don't want to be bulky and stiff. No. I might warm my legs up on the stam machine or the stationary bicycle. I listen to Pearl Pearl Jam and get my mind right. Get my mind. Do you understand that Dennis Rodman would work out before and after a game?
And for anybody who knows anything about Dennis Robin or has been around him or listens to his interviews, he talked about how that was like
It was his thing. He just wanted to be the best and he never felt worthy of being on the NBA. He never felt like he was worthy of being on the NBA floor. And so he just after every game, he would go hit the weights again and again and again. And the guy was always in a ridiculous, a ridiculous shape. He was always just absolutely playing at the next level. And so I want to tap into that work ethic. So a lot of things he probably could have done better, but he never felt worthy of being in the NBA. So after the game, he would hit the weights.
I tell you what, I don't know that there's a worse thing than pride. Pride is a horrible thing. When you have a friend or someone you're around or someone you just met and they're very prideful, it just makes your skin crawl. But when you're around someone who's humble, when you're around someone who is appreciative,
for where they are and what they've done. And they realized that they need to continue to work to stay in that position, that it's just not given to them. That is
It's so refreshing. So I would encourage everybody out there. If you've got a successful business, still be humble. If you want to have a successful business, still be humble. Pride is one of those things that says it comes before the fall. And when we find people that are prideful that say, I don't need to do that, I'm this. I don't wonder. I mean, I'm a hick.
I'm kind of a, I'm kind of a big deal. Dennis Rodman says this. He says, most of the time I do my fighting by saying, I'll kick your boop during the game. Then when the game's over, you know I won the war. That's the fight. When the guy has to go back over to the bench after he has yanked, been yanked from a game and he'll say, yeah, I just got my boop, that's where I win.
So I want to ask you as West Carter, you're one of the top attorneys on the planet. You guys represent Joel Osteen, TD Jakes, Joyce Meyer, Craig Rochelle with Life Church. When you represented me, because I might or might have not physically assaulted my own brother, you went to court with me and you out prepared. You did. Yes. Right. Yeah. One of my mentors told me was, you know, if you walk into a courtroom,
The other side better facts. They may have better witnesses, you know But don't ever let them out prepare you come on now most of the cases you win you win before you ever step in the courtroom because I'm on you're prepared and you're ready and you've done your homework and it's like that in a lot of fields I think not just the law field Can I can I brag on our potential pool guy good might not be the pool guy? Can I see can I brag on the potential pool guy? Only if you let me play this background music. Yes, feel pretty cute out there. I want to make sure we get okay
Where you preach a little bit? We'll call him Robbie. Okay. One of my favorite rap artists was Rob Bass. I want to rock right now. Rob has shown up. He is on time. I'm super prepared. The most interactive 3D renderings. I've seen their incredible scenes. They make me want to cry when I think about the pool.
And look at it like, I'm gonna cry, I'm gonna cry. But he's, he's, he's prepared. And I believe the company's artisan pools, am I correct, artisan pools? So if you're out there and you say, I'm looking for a pool guy that's gonna prepare. I'm looking for a pool guy. Even before I've earned their business, which by the way is how you earn the business. Come on now.
You want to check out Robby with Artisan Pools. I can't say he's the best pool guy in America. I will take photos as they're building it. See, we're now the number one podcast in the world as of last Friday. We're the top 20 on the iTunes for business for the business section in the world. 530,000 podcasts, number one, and I will post photos as we're building. And so you can judge for yourself whether Robby, the pool man of Artisan Pools is the right guy. But I can tell you the preparation I've seen so far, he might be, in a good way, the Dennis Rodman of Pools.
Do you like that? I do like that. See, talk to me about the importance. When you hire people, you promote people or you partner with people like Monty. How much of a factor does it play into you deciding to team up with somebody if they're a grinder or not? Well, you want that. You want someone that's going to work. Tell you what, if you've got a raw boat and that's what business is,
And what you do is you pick people to get in the boat and row. And sometimes you get a guy that's in there's like, I think I've got carpal tunnel. Hi, bro. I'm not sure. I think I have too much gluten. You know what? I've got to get a break right now. And so I'm not going to row for a little while. I think I've made a heat stroke. I know we may go in the wrong direction, but you know what? I'm just going to sit back here. I have gluten for breakfast.
You know, and I, you know, I think it was a sign of the hot. Is there some kind of a sign break I could get right here? Is my skin getting flush? I feel like I've been rowing for a while. Am I on? Is this a union rowing job? I'm not even sure. When do we get our union break?
But think about it as you want. You want doers on your team, right? Guys, I want to come on your team and say, you know what? We're going to get this thing done. And when you acknowledge those and you find them and you know the making model, once you get around them, you're like, that's the making model. Yes. They show up on time. They over deliver. They break. Unbelievable 3D pool. Unbelievable before they even have
I mean, I did, I did say that you need out of an ice maker to the thing. Can I say this when I was watching the interactive video? I fought back the tears, but it was like the final scene of Titanic where she says, Jack, and he says, Jack, Rose, Jack, Rose, and he drifts into the abyss and dies of freezing that kind of emotion. That's how I felt when I looked at that rendering. It was good. See, it was good. So good. So good. So good.
So gonna hit the eyes. And Marshall, one other thing that's so good when he's the eyes is our in person thrive time show workshops. Marshall, why should everybody go to thrive time show.com and book their tickets for our next in person thrive time show business workshop. It is a laser show of business. It's 15 hours of business coaching over two days. It's a fire hose of knowledge. You got to come out here. It'll be practical tips for your business. You got to check it out.
If you go to ThriveTimeShow.com, we've got the podcast, the one-on-one business coaching, thousands of videos, the workshops. It's all there. Check it out today. It thrives time. It's all there. One, give me your location, ThriveTimeShow.com. And as always, three, two, one, go.
The life and times of Dennis Rodman, the art of grinding part two. Why are we doing a two part show? Marshall, why would we devote two shows to breaking down the life and times of a grinder? Because I mean, Dennis Rodman is a guy who just basically, frankly, and actually literally climbed through five miles of sewage to go to the state fair each year while in high school, because his family couldn't afford to go there.
He didn't play organized basketball until the age of 21. And he went on to play at a very, very, very high level. Why would we devote an entire show to discussing the life and times of a grinder? Well, we wouldn't be grinding unless we went super deep into this topic. And so we have to actually grind. If we're talking about grinding, we got to grind.
Absolutely. Well, it's picking up a grinding. We have a grinder that just showed up in the studio here. We got to invite this wonderful man named Mr. Charles Kolob with Kolob Fitness and Amber Kolob. We're talking today about the life and times of Dennis Rodman, one of the peak, one of the hardest working grinders I've ever seen. If you're out there and you want to start and grow a successful company, there really is two things you have to grasp.
Thing number one is if you implement the proven path that has been shown to work time and time again, you will have success. But the second concept you have to embrace is nothing works unless you do.
Charles cola with cola fitness. I want to get your take on this. And then I want to get your wife's take on this. And this is how I would describe you to until you can, you can tell me if I'm describing you inaccurately, but I believe that you are sort of like the offense of your business at cola fitness and your wife is sort of like the defense.
Your wife appears to be the strategist and the catalyst for all things related to systems and processes. And you seem to be kind of like the rainmaker, but both of you put forth aggressive action as it relates to getting things done. Both of you. So I wanted to, let's go into fitness first and then we'll get into business. So if somebody out there is listening and they've been watching all of the TED Talks videos that are available.
They have an MBA. They've read all the business books, but they, for some reason, won't pull the trigger and take action. Or if somebody signs up for your personal training course, let's say it back in the day when you did personal training at co-law fitness, but they don't show up.
They, they can't be helped. You've helped so many clients though, Charles, go from where they just, they want to do it, but they just can't for whatever reason get the self motivation to do it. They struggle with the, the discipline of doing it. How do you stay disciplined on a daily basis? Cause your company's huge now. And now you have that momentum, right? You're kind of have the momentum, that pressure. But when you two were starting co-op fitness together,
out of your home, $115,000 home. Where did you get that work ethic, man? What was what was motivating you, Charles, to really to grind and to get it done when so many other people struggled to motivate themselves? Well, for me, I loved what I did. So I mean, I was over 300 pounds in high school.
And I had, you love to eat. I did. I love to eat and I love to work out. Okay. So anyways, I ended up getting big and strong, but I was overweight and a little bit chubby and stuff. So when I got done, I wanted to actually look good. And I thought, if I'm not going to continue to play football, I want to lose some of this body fast. Probably 303 was my heaviest.
And I had a trainer help me lose 83 pounds in about nine months. Wow. And I thought, hey, if I can do this, I want to help other people do this. And I felt comfortable in my own skin again. I felt like I looked good. I felt good. And that was very encouraging.
So for me, I thought, let's just start doing that. So I loved what I did and I could easily sell it because I was passionate about it. Just like you're passionate about business. I loved helping people like say, Hey, I did it. You can do it to show them pictures. And then, and then I kind of walked them through that. And most people, they just lack a little bit of discipline and they lack motivation. And after a couple of weeks of showing them and helping them, they generally get pretty self motivated and they carry it on for about six months or so.
But you have to get the you have to start somewhere. And this is something that I want to I want to get your take on Charles and I want to get Amber's take on this because Dennis Rodman pointed out on page 87 Marshall of his book. Bad as I want to be. He writes guys in the NBA want to dunk.
They want to be flashy. They want to see themselves on ESPN Sports Center every night. The teams themselves are contributing to this feeling. Walk into any arena in the league and look at what goes on in the court. It seems that basketball is now secondary. You could hit with a constant barrage of music and dance teams and stunts. You got guys flying off a trampoline to dunk a ball. You've got dancing gorillas and highlight shows during timeouts. These things detract from the game.
The entertainment might be okay during halftime and maybe even timeouts. I guess I can, uh, I guess I can live with that, but you see, but you're seeing more teams pulling that during the game. Public address announcers are screaming and music is blasting while they are out there trying to play the
game. When I think back to when I was first in the league back in 1986, the game was the most important thing. People came to see basketball. So Charles, I see trainers that are into fitness, but they never have any success in the game of business. And I'm going to get your wife's take on this in a minute, but they're all about getting people in shape. But they never think about, are we winning the game financially?
And that's where I see you and your wife working together on that. Can you talk about things a lot? He's talking to Dennis Robbins pointing out a lot of these NBA players are into dunking and scoring, but they're not into winning.
You've turned your passion into a profit center. I'm just curious how you did that. Well, the big thing for me is I didn't really, money was the secondary thing for me. I just love what I did and I loved helping people. And I honestly undersold everything. I've kind of always been an underseller and a big go-giver and it kind of worked itself out if you're really conservative.
And so I was really, really just trying to say, well, if I could sell training sessions for like 30 bucks a session and be phenomenal, I'm half the rate of everybody else at 60th session. So I would just sell it, sell it, sell it. But I would be compact full of like 12 hours a day. So I just sold, sold, sold, sold, sold, under, under, charged by far and over performed and
So what happened was is everybody would just say, hey, and I was like a big waiting list. And so I'm like, hey, I gotta give it off to other clients instead. So I do their diets and the workouts, and then I'd sell it out. But then your wife probably brought up at some point, or maybe the girlfriend or wife, I'm not sure. You all at Amber could share the story. But at some point, your wife, I know my wife did. They have to point out stuff like, hey, you know, it is awesome that you are DJing like six nights a week. It is awesome to have a waiting list.
But you're not depositing the checks or you're not making a profit. I do do that. I would sell and not even take the checks to the bank. I have a bag full of checks and not even know I never would grab my bag and say, well, you haven't even take these are like three months old. There's like a thousand dollars in checks. You don't even take it into the bank.
And for me, I actually, for me, I scored points based on the monetary success of the DJ business, but I never thought about the time freedom. So here in or in the now they be strategists, Miss Amber Coelaw here, your strategist of Coelaw fitness. Can you explain how you sort of coached or steered or mentored your husband into being profitable and having a schedule that was sustainable?
Yeah, he just told me one day he said, I'll sell it and you make sure it gets to the bank because I was the organized one. So we've just stuck to that plan. It's just being consistent. There was a point he would sell and then we would have to take the sales sheet away from him and ring him up at the front because he was notorious for giving away the farm.
He always wanted to do it for free. He has such a love for people and such a love for helping them that he wouldn't want the results for them more than they wanted it for themselves. And then he did realize that unless they had money on the line, it had no value for them. So then I think when that kind of sunk in, it was easier for him to charge people because he knew that if they had skin in the game, that they'd actually get better results.
So that's kind of how we we talked him into. Yeah, it was a process. I mean, for me, I just I would also know if I what my bills were and I know if I just worked like 60 hours a week, you know, it was always going to be okay. And I know some people wouldn't pay and some people wouldn't come through, but it didn't bother me that much because I just love doing it and I love making people feel good. So.
Marshall, this is what's exciting to me about the co-law story is Charles was doing something that he loved to do. He was doing something he loved to do. Passionate. How many of your coaching clients have you worked with that just you get the feeling that they just love doing what they do? Oh my gosh. There's a number of clients that I work with that just you can feel it.
They come in with an enthusiasm and the ones that are coming in with the enthusiasm to apply the strategic best practices into their business or the ones that are having the most success. There is one client right now that I'm working with that is having phenomenal success. Tell us the story. K&D's would refinish it.
Repeat it one more time. Hey and these wood refinishing they do a renew process for cabinets wood cabinets Okay, they do a color change process if you want to go from a Kind of like an old school vintage light color to more of a modern darker color for your cabinets or they do painted finishes They do a phenomenal job, but they have this win where we just launched a bunch of new branding for them
You know, one sheets, websites, and now they are getting leads from Google that they previously weren't getting because their site was never optimized for Google. Can you personify who they is? Okay, so this is Kelsey and Danielle Harris. Okay, Kelsey and Danielle Harris, they are too young.
business owners, but they do a phenomenal job. You would never know that they're a little bit younger business owners, but they assert themselves as so professional, so in the know on what they do, but you can tell because they're so enthusiastic about what they do as well. Now, I'm going to be the rude guy here and maybe encourage somebody. Hopefully, we don't find this to be discouragement.
If I have sat down with 100 potential business coaching clients, or Marshall, you've done an evaluation with 113 point assessments. What percentage of the clients bring the passion that Charles and Amber bring or the passion
that this uh, K and D company bring and what percentage of the 13 point assessments, not your clients, right, of all the 13 point assessments or percentage. Yeah. And so I think there's some people who are engaged in their business and then some people who are on that next level, I would say five to 10 out of a hundred.
are on that next level. Five to ten out of a hundred are at the next level are at the next level and can consistently stay at that high level. That's the important thing. I've seen a lot of business owners get passionate for a short duration of time in their business and engaged but it's unsustainable. The ones that are the that are the most passionate have the most success the most diligent are the ones that can sustain that enthusiasm of growth for a long period of time.
Dennis Rodman this isn't from his book bad as I want to be page 77 Marshall he writes I go into the weight weight room before a game and loosen up with light weights I like to feel strong when I go out on the floor, but I don't want to be bulky and stiff I might warm up my legs on the stairmaster or the stationary bicycle I listen to Pearl Jam and I get my mind right after the game I lift heavier weights I find if I lift after the game I have a longer recovery time than if I come in the next morning I do a lot of repetitions to keep my upper body toned
He goes on to explain how many people work out before the game and after the game and are obsessed with setting records every night. Well, Dennis Rodman was, and if you're out there listening right now, you might not have a whole lot of talent. You might not have a whole lot of skill, but if you are a diligent person, you will, you will be successful. So we come back. I want to tap into the wisdom of Amber Cola and Charles Cola and talk about where they get that fire.
Where they get that, that desire needed to figuratively speaking, get into the weight room early, stay late. Where they get that fire of desire needed to do the accounting, to do the sales, to the marketing, to stay focused for well over a decade. And if you're out there and you're saying, no, I'm looking for somebody who's focused and committed, somebody who's as focused and committed as I am to my business, I want someone like that to be focused on my accounting.
I would strongly recommend you check out hoodCPAs.com. That's hoodCPAs.com. Schedule your free consultation today and they're going to give you a free copy of Warren Buffett's only authorized biography. That's SnowballhoodCPAs.com. Stay tuned.
Now we're on the top, taking you the systems to get what we got, convixons on the hooks, I've redone the books, we'll seize, bringin' some wisdom and the good looks as the father of five, that's what I'm a dive, so if you see my wife and kids, please tell them hi, it's C and Z, up on your radio, and now three, two, one, here we go!
All right, Thrive Nation. Welcome back to the Thrivetime Show on your radio. My name is Clay Clark. I am the former US SBA entrepreneur of the year. And on today's show, we're breaking down the life and times of Dennis Rodman, a man who literally climbed through five miles of sewage year after year to attend the Texas State Fair, a man who did not play organized basketball until the age of 21. A man who was not an NBA rookie until the age of 26.
The man who made his entire career based upon rebounding the basketball and playing defense. And really today, Marshall, we're celebrating the grinders. We're celebrating diligence, diligence. Oh, you know, Marshall, you know what just happened right there? That was a thrived time show miracle. That was a moment. So I want to get Charles take on this before we celebrate some thrivers out there that are really winning with their business.
Charles, what role does diligence play in running a successful company? Did he study application of effort? What role does diligence play in running a business and in fitness?
Well, for fitness, I've learned that you do not get in shape at all being a hard starter and a bad finisher. It's about being consistent, steady, over and over. So like a lot of guys will come in the gym and they just start rocking it out like crazy, but then like two weeks later, they're not even coming anymore. And it's like what's your, your body is a reflection of what you've been doing over the consistency over six months, not six days.
And same thing with business, same thing with business and money. Like for me, I would always sell knowing that there's never a really good, good, like a deal, a deal is only a deal and both people feel like they're, you know, it's really honestly pretty fair. And when I would sell over and over, you're building a reputation, you're doing really well for them. And you know, you're making enough to make a 20, 30% margin and you just move on. And over time, you just keep grinding, but that,
Like you talk about in business that one time home run, fast money, big margins, it's always, you know, it's just not sustainable. Same thing with working out. You got to be consistent and diligent. Amber, I want to get your take on this. What role does being diligent play in the success of co-law fitness? I mean, do you think it was the big idea?
Do you think it was having a big idea? Was it was it a revolutionary approach to getting in shape or what would I guess if it was a pie chart? What percentage of it was diligent? So what percentage of it was the big idea?
I would say Charles and I would remind each other we're on the same team and the consistency and the diligence we would remind each other. It's the delayed gratification. Every day. The workout was long and it was hard. It was tiring.
It was just rep after rep, and you don't see the results when you leave the gym that day. And like Charles said, it's six months later, it's eight months later, depending on what your goal is. And our goal in business, our goal financially, even our goal for our family, it's just being diligent, it's being the grinder, but it's knowing that the delayed gratification is the win.
And the wind's going to be in the long run. It's not, it's not today. And it may not be tomorrow. And we would constantly have to remind each other that because the world around us kept telling us we needed instant gratification. We deserve that new car. We should move and live in that neighborhood that all the Joneses are living in. We deserve to raise. How long did you live in the same house, the $115,000 house in Bartlesville?
We stay there for 13 years and we for the most part raised all three of our kids there. That's huge. It was the delayed gratification and it was a lesson that we taught our kids about the delay of the gratification.
Now, Thrive Nation, if you're out there and you're going, God, it seems like there's a lot of focus on delaying gratification. Well, Proverbs 10 for rights, lazy hands make for poverty, but diligent hands bring wealth. Just seems like a lot of discipline, a lot of talking about discipline. This isn't a very fun show. Well, I'm going to play a little audio clip from one of our thrivers who had some massive wins with their company this year, Witness Security.
Witness Securities had massive wins all year this year because this former member of the United States military has delayed gratification, has showed up to his coaches meetings every time this year, and has implemented the proven path. So let me further ado meet the good folks at Witness Security. My name is Keith Schultz and my company has witnessed security here in Tulsa, Oklahoma. For the past 18 months that we've been working with Clay, you know, our growth,
was averaging pretty close to 10,000 a month on a regular basis. Shortly thereafter, we doubled that to close to 20,000 and now we're close to 40,000 on a regular basis every month. Clay has helped us increase our sales in every aspect when it comes to the calls that come into our business, helping us hire people to be able to do that and follow a good script, setting up the appointments and how we do them when we go into the appointment.
the sales pitch and how we do it, you know, and then from then on forth, just the SEO and everything he's done has increased our sales exponentially. Class helped us grow our business and the aspects of our individuals.
how to hire people, how to manage people, how to necessarily organize our business, how to structure the functioning of our business. Though we've been in business for close to nine years at that time, Clay has revamped everything we do.
to a much more better operational business than what it ever was before. Working in the clay is a little bit different than what you'd find in most. You know, the clay pushes you to the point you get out of your comfort zone. And as long as you continue to do what he asks you to do, you will continue to grow. But if you don't, then you won't. We heard about Clay Clark on the radio. My son heard it on the radio and had been listened to it for a couple of weeks and said, I ought to listen to it, gave him a call.
And within the day or so, Clay gave me a call and we came in for an interview. He's helped us in our search engine optimization by helping us with the actual Google ratings when it comes to being placed on the map in multiple locations so that we dominate the industry on the map as well as organically so that when people are searching in a variety of different words, we always pop up on multiple locations on the first page.
You know, that of which he did, it's a long process but it works very well and you know, Google how their algorithms work. It doesn't change in what he does. So we are always on top. Clay has restructured everything we did when it comes to selling the security systems. You know, being a local company, we do things quite a bit different. And by doing so and restructuring everything he did in the nine years that I was in business, you know, trying to do it on my own.
He came up with a package deal and within less than 10 minutes and revamped everything we do. If you're looking for coming to Clay Clark for asking him to help you grow your business, I can guarantee it'll be a success if you follow through with what he says. You know, you have to follow through with what he says in order to make it work. And so you have to come to the table making sure that you're going to do what he says. Be teachable and you will be successful.
Now, Thrive Nation, if you wanted a little bonus tip here, as we're talking about Dennis Rodman and the keys to being diligent and having that grinder mentality, a little bonus tip. Don't waste your time picking up office supplies and printer supplies. Save time and money. Do not buy your office supplies and printer supplies at a big retailer. Go to onyximaging today that's onyximaging.com and have those things delivered to your office. Stay tuned.
Three, two, one, boom! You are now entering the dojo of Mojo and the Thrive Time Show.
Five times show on the microphone, what is this? Top of the I2 charts in the category of business. Thrilling down on business topics like we are a dentist. Providing you with internship like you are an apprentice. And we go so fast that you might get motion sickness. Grab a pen and pad to the lab, let's get in this. Time to best some fruit like some flow in our own inches. Three, two, one, here come the business ninja. I'm exposed.
Aw, Thrive Nation, welcome back to The Thrive Time Show on your radio. And before we get too far into the details of today's show, the Dennis Rodman story, the art of grinding part two. Marshall, I want to celebrate two quick wins with The Thrive Nation. Two quick ones. Two quick, because I feel like The Thrive Nation has been a big part in making this happen. Marshall, can you handle it? Can you psychologically have you prepared yourself for these two big wins? This is more metaphysical, but yeah. Okay, win number one.
My main man, my friend, George Foreman, reached out to me today. Oh yeah? And he will be on the show. Like the George Foreman. Like selling everybody grills. Ooh. Like the lean mean grill machine. Like the guy who prayed for my son. Like I was driving in a car to Florida.
I just bought a book called God in My Corner, not because I was a Christian. In fact, I was not a Christian, and I found that my son was born blind, and I was in line at Sam's, and I saw this book, and I said, Vince, I should buy the book. And she said, you have the mental capacity to buy the book. And I said, I know, but I just, she said, you have the financial capacity. And I said, I know, she says, just buy the book. I can't buy the book. I don't want to buy the book. I hate those religious books. I hate the religious books. So I bought God in my corner.
by George Foreman. And I said, Vanessa, can you read it to me? And in the book, George Foreman explains that his cousin went into a coma. I'm sorry, his cousin went into a coma. And he told God, he said, God, if you'll heal my son.
Or if you'll heal my cousin in this case, if you'll heal my cousin, I'll become a Christian. But if not, I don't believe in you because you've never done anything for me. So George Foreman cried out to God for his cousin to be healed. I believe it was his second cousin or his nephew. I can't remember, but it's called God in my corners, the book. And he prayed. He said, he didn't tell anybody else to prayer. And he said, God, here's the deal. If you will heal my nephew or my cousin, whoever this character was, I will retire from boxing.
immediately. I'll never fight again. I'll just serve you. I'll become a pastor. So he gets a call ring ring in the locker room. They said, George, your nephew, your cousin just came out of a coma. And he said, huh? He just came out right now. Like, you know, so he goes into the fight and he cannot physically gather the strength. Like it was like Samson had his hair cut off. And he said, no one knew it was going on.
So he retires from boxing after losing a fight that he should have won and he said he just didn't have the strength. And long story short, George Foreman became a pastor. And so anyway, I read the book and I said, God, if you'll heal my son, I promise I will sell DJ connection and I'll become a Christian because I worked every second of my day running DJ connection.com.
And I'm out the beach in Destin, Florida, there. And if you have a child with a disability, it's just so hard to deal with the day to day. I'm reading this book straight from the gut by Jack Welch, a good management book to share with your kid. And I'm reading the book and my son grabs my highlighter, makes eye contact with me for the first time in his life and smiles at me. If you're a dad and you can't make eye contact with your kid, it is rough.
I tell Vanessa Vanessa. Aubrey can see. She says, I know. I told you he would see. I had faith. What are you talking about? Long story short, I call up George Foreman's office over and over and over and over and over and over and over and over and over and over and over, not kidding. Marshall, you know how I cold call. Yeah. Relentless. I keep calling. I get ahold of someone. They said, I said, Hey, listen, you're dad.
is responsible for planting the seed of faith that caused me to believe that my son would be healed. Like, what? Because all of his sons are named George. I talked to George I, George IV, George VII, whatever. Long story short, I'm in Houston and make a note on the show notes, Marshall. We'll put a picture of George Foreman holding my son with my wife and I.
And that's how I met George. And then today, George emailed and the only thing we can't talk about Marshall's. We cannot talk about politics per request from George, but big George Foreman, the man who's sold everybody in America, a grill will be on the show here in the next week or so. Also, John Lee Dumas, the number one podcaster of all time will be on the show here in a couple of days. And Marshall, we hit the top of the iTunes charts in all categories.
Yes! In all categories. Boom! Now this is our sixth year of making content by the way, our third year of putting it live on the podcast player. So if you're out there saying, I struggle with motivation. This shows for you because you've got to press on. That's why we have two grinders on the show today. Now part of grinding though, is you must set boundaries.
for your life.
In the NBA, it's going to grow and grow until it's so effing big, no doctor is going to be able to stitch it up. There's going to be a hole in your life and you can't heal it up. The hole is created when you got the opportunity and the wide range to have everything in your life, everything. There are no rules, no boundaries to the things you can experience off the court. When that stretch of time is over and you're all used up and nobody wants your autograph anymore,
What you have done, what have you done to prepare your mind to fill this effing hole? There's nothing out there to prepare you to fill it. More than anything, this game is a diversion. It's an escape. The people who watch us love the game because it takes them out of their daily routine. They can put aside the problems with their husbands, their wives, kids, and bosses for about two hours of entertainment.
Okay. Amber boundaries, your husband, wife, team, you've grown a company together. Cola fitness. You have thousands of members. Uh, your husband is super physically fit. I'm sure you've never had to lay down the law with boundaries with female employees or customers or I don't want to create a burning fire on the show today, but talk to me about because there's somebody out there who's got to relate to the, to the setting boundaries and the importance of not being the Dennis Rodman of business off the court.
For sure, we've had a couple life situations, I think, like every married couple. And we decided a long time ago to set the boundaries, not only in our marriage, but personally for our own personal self. We each have boundaries that we've set. We have boundaries in our marriage. We've set boundaries for our family to protect our family time, to protect our children within the four walls of our home. We've set boundaries on
You know, when they were young all the way up to when they're old and you teach in the boundaries of TV, we have boundaries at work. I have to work real hard to set boundaries for Charles because he's a workaholic. He would just work more than he would do anything else.
So we have set boundaries and I think you just got to start with yourself and you need to decide who you want to be and where you want to go and work your way out from yourself to your family to your job but you would use the words fire of desire and you have to know who you want to be and where you're going and that fuels that desire to be that person, the setting those boundaries.
Now, Charles, you're great at setting boundaries in terms of, like, I'm not going to eat this. I'm going to work out at this set time. This is going to happen. How are you so disciplined? What is wrong with you? Did you hit your head on the toilet seat? Did you? What's caused you to be so disciplined by default?
For me, I just break everything d