Best Business Podcast | "It's Changed Our Business! Just By Doing the Coaching We Have Been Able to Increase Our Business By 40%!" - Join Trump & Kiyosaki At March 6-7 Business Workshop In Tulsa, Oklahoma

It's changed our business 1,000 full, actually specifically 40%. But the cool thing is, as we know, it's just up from here. I mean, literally 11 months ago, we were talking about liquidating and closing the doors and just one phone call and one interaction with getting some coaching. Our horizon is completely different. And we're still got a lot of work to do. We're getting better every single day. But we're super excited with where we're going from here.

And for anybody out there that's thinking about scheduling a service with you guys, what we're going to do is we're going to go to Google right now. We type in Kansas City, OxyFresh. This is you guys right here. Which locations is you? I want to make sure we're sending people. We have a lot of our listeners in Kansas City. Which particular locations are yours there? We're all of those. All of these. So you are the Kansas City area. So everybody just Google search Kansas City, OxyFresh. There you'll be.

Well, Thrive Nation on today's show, we're interviewing a diligent doer. So if you're out there today and you say, I feel stuck, I want to know how to start or grow a successful company. Step one, it requires diligence, which means the steady application of effort over time, the steady application of effort over time. Now, today's entrepreneur happens to be a franchisee full disclosure of a brand called OxyFresh. OxyFresh.com is a brand that I've had the honor of working with the past 17, almost 18 years.

And these guys are the franchise owners of an OxyFresh location, or actually OxyFresh locations and territories, which can be quite a bit to handle, and they are doing a phenomenal job. Spencer, welcome on to The Thrivetime Show. How are you, sir? I'm good, Clay. Thanks for having me, man. It's good to be here. Hey, so I got to ask you, first off, we've been working with you for a while now. How long have we been working with you guys approximately? We started in January of this year, so getting really close to a year.

And have you sold more carpet cleaning? Are you up 1% or 2% or is there some kind of quantifiable way you could articulate the growth percentage? Yeah, and our first, I guess, 11, 12 months worth 40% this first year. Amen. And now you guys, Andrew Braggs on you guys all the time. So every time I hear about you guys, it's a Bragg session. But if people want to Google you and verify you're real, what territory can they Google to find you guys?

We're pretty much all of the Kansas City Metro and surrounding areas. So some of the biggest surrounding areas of the Casey proper, like Olathe, Kansas, Overland Park, Kansas, Lenexa, Kansas, Lee Summit, Missouri, and there's dozens of others. So basically we support the entire Kansas City Metro.

Now, I want to ask you this question, and this is not a backhanded compliment, but one of my friends, he is jacked. I mean, one of the most physically fit people I've ever met in my life, and you look at him and you think to yourself, brother, you do not need a trainer. That's what you think. People actually say that to him.

Um, but he has a trainer and you ask him why he have a trainer and he says, well, I have a trainer and that's why I look like I do. I have five sessions a week. I said, I said, so you just to be clear, you're spending $500 a week for a personal trainer. He says, well, it's $100 a session. I do five a week. And he said, I find that when I go,

Something happens that I'm A, I'm paying money for someone to hold me accountable. That's part of it. The second is my trainer pushes me beyond what I would be without his pushing. And he said, the third is my trainer knows what to do, has the tools. And so he said, he takes the guesswork out of it. And again, this is one of the most physically fit people I've ever met. And he just is locked in with a trainer.

I want to get your thoughts on that as far as business coaching and having somebody to, to show you the way, maybe push you a little bit, track the numbers. What kind of impact has that made on your business? It was huge. Um, uh, we started the business. We ran it for probably about two years prior to getting a coach and, um, we know all of the things to do because, uh, fun fact, I bought into the business because I was so excited to start a business because of listening to your podcast for

probably at least a year before I ended up pulling the trigger. So I know all the systems, I know the processes, I know what we're supposed to do, but when it came town to getting it done and actually doing it every single day, it just, we were stalling and not gonna lie, we were getting ready to close the doors and I was like, we gotta make one last ditch effort at this and let's get, let's get a coach hired and we knew immediately who to hire and if they'll have us,

And since then, we've been off to the racist and growing. Now, one of the things about success, I happen to write books. So let me just show the listeners example. I write books. So this is a book I wrote. Actually, my wife wrote this book. This is my wife's book called Now I See. I did not write this book. This is my wife's book. I did edit this book. This book, Boom, is a book that I wrote. So I wrote Boom, my wife wrote Now I See. And this is a book that I did not write. But look what I did to it. This is Robert Kiyosaki's book.

The Rich Dad Poor Dad series, this is the Rich Dad Guide to Investing. And Robert Kiyosaki's now gotten to be, he's become a friend and he and Eric Trump are coming to speak at our business conference in March. And when I, I remember reading Robert's book, I'm thinking to myself, wow, this book is really well done. And when I started meeting people like Robert Kiyosaki, Robert Kiyosaki or Robert Greene or Guy Kawasaki, I always ask these guys, I would say, how did you write the book?

And they would say, well, step one is you write it. And then step two is you maniacally edit it. And it's not like it's a complicated process, but you just have to go back and edit it every day. It's not like it's a big complicated thing. It's just you have to read your own book and read it to find the heirs. And when you think you found all the heirs, you read it again.

And I'm going, so your entire process consists of writing the book and then reading it till you don't find any errors. They go, yeah, and then I have an editor read it and find errors. And then they have, they sent it back to me and I said, what do you do next? They said, I read it and I find errors. And I said, what happens next? They're like, give back to my editor. And I'm going, you just know way. I mean, how many times do you do this? And I started hearing from the world's top, but we're talking the,

John Maxwell, we're talking Mark Manson, the author of Subtle Art of Not Giving an F, Robert Green. We're talking about the world's best-selling authors. They say, oh, I go back and forth, you know, usually two dozen times before I get it. Perfect. And I think that's a little bit of the madness of growing a successful company. It's knowing what to do and then doing it consistently. Can you talk about that about just step one, knowing what to do, but then step two, doing it over and over and over?

Yeah, I think I'm with you. It's not rocket science. The trick is in the discipline. But I'll even add one in there between those two steps, which is knowing what to do and then doing it and stop making excuses. Even us, when we get on the call with Andrew, it's like, Andrew will say, well, did you get your X amount of Google reviews? Did you get your X amount of images loaded? And we'll say, well, we got some, but, and then we did this, but, and we'll come up with excuses and

Pretty quickly you can understand, hey, you're just making a bunch of excuses. It's time to get stuff done. So yeah, it's, the hard part is the discipline. Back to your analogy on working out and getting jacked. Everybody knows what to do, you know? Everybody, maybe not everybody knows what to do, but most people know what to do to get jacked. Most people know what to do to make money. It's just some matter you gotta go do it. And then obviously there's a lot of tricks you can learn from people who've been doing a long time.

So you should always educate yourself, but I'm with you. It's all about the diligent doing.

Now in part two of today's show, so after this portion of the show, in part two, we're gonna sit down and interview Dr. Sean Baker, and someone says, who's that? He's been on Joe Rogan multiple times. He's actually one of the best-selling authors in America right now, so anybody can go to amazon.com, you type in carnivore diet, this guy carnivore diet. I'm telling you folks, you were gonna love part two of today's show. Two of our conference attendees came

Two of my clients came to a conference and at the conference we had Tim Tebow was here. We also brought in Dr. Sean Baker and these two guys, they locked in and they decided to implement the carnivore diet for six months. This is a true story. It's going to blow your mind. And one of the, one of the listeners lost 92 pounds in six months by only eating meat.

His cholesterol has gone down. It's unbelievable. The other guy got a little bit of a head start. He lost 81 pounds and then you're going to hear their stories on part two of today's show and you say, well, what do you do? And they go, I only meet. It's unbelievable. The simplicity. And I believe that that that's that way with growing a company. It's not super complicated.

But it's a simple plan, and you have to do the plan over and over. Just like working out, you've got to get those biceps sore if you're going to experience growth. So let me dial into the stuff you're doing. One, step one, and maybe you don't agree. Feel free to interrupt me. But one is you have to wow the customer. You guys did OxyFresh. I know you guys do this. Andrew tells me you guys do this. When somebody Googles Kansas City carpet cleaning, I'll pull this up on the screen here. When somebody Googles Kansas City carpet cleaning,

You guys come up top in the search results, but you have to wow those customers. I mean, you guys are obsessed with wowing your customers. So what do you say to somebody out there that's mailing it in their carpet text or their business of some kind? Just it doesn't wow. It maybe doesn't even, it doesn't even deliver. They just do the minimum effort. What do you say to somebody that for whatever reason just can't seem to get motivated to wow the customer?

I would say you're probably not going to make it very long. We always strive to get like three wows per interaction with the customer and it can look several different ways. Maybe it's we're calling ahead and saying we're stopping by the quick trip or Starbucks on our way. Do you want anything? You know, some people might get a little weird about that or there's a package out. We'll bring it up, you know, or it's even just showing that you care. So many service industries out here that

get the technician they come and it's like they're just here to collect a paycheck and you know they're going to go through the motions. But if you can get your technicians or your employees and ownership too to really show the customer that you genuinely care, then you don't even need all that extra stuff to get the three WOWs with each interaction. It's little things like calling them the night before and actually caring about

what kind of situation they have when you, when you walk into their home, cause they're letting you into the, the privacy of your, of their home and they need to know that they can trust you. So just gaining that trust in that report, even before we show up. That's the first, wow. And then the others are easy. Like, oh, do you need help moving this piece of furniture while we're in here or just doing little stuff like that. Um, we'll, and you'll see, we'll even do things like, uh, leave, we'll get like hot, little toys or treats for the dogs. And we don't do that all the time, but,

A lot of times we'll do little things like that and leave them for the customer. A note questions ask, redo policy. You don't like what we did within a certain amount of time. We'll come back and make it right. We won't stop coming back until it is right. Just a lot of things like that. And I think if you don't do that to differentiate yourself from your competitors, you're probably not going to last very long. And if you are lasting, you're probably just lasting and not thriving.

everybody out there who's curious about how i voted or who i voted for i happen to be a libertarian uh... which means every year i go well there's no libertarians to choose from and so i tend to vote republican but i want to share with you a story i was staying at a hotel years ago in the bellman there this guy looked exactly like barack obama and i said to people ever tell you that you look like he was obama i said yeah he's a gap people call me obama said it's interesting

He said, sir, don't hold it against me. If you're not an Obama fan, if you are an Obama fan, that's okay too. But, sir, I want to make sure I take your bags up to your room. This is the Bellman at this hotel in Vegas. He says, I want to make sure I take your bags up to your room. You have a great experience. What room are you in, sir? I tell him the number. He goes up there, takes my bags. He says, sir, I really do appreciate you. True story. This is true story, crazy story. And he gets, he hands me a $5 bill because I'm tipping him.

He ends me a five dollar bill and on the bill is his phone number. And he's got a lot of Bellman. I don't know that any of them have ever tipped you, but I'm giving you a tip.

call me and I'm like, whoa, see, that was like a next level. Like, wow. So I said, what now? I mean, I was, I was amazed. He said, a lot of Bellman probably won't give you a tip, but I'm going to give you a tip and he hands me $5. This is the number to call if you need anything. And sir, I'll be back in five minutes with a, with guides. Um, basically of things to do in Las Vegas. Are you looking to take the lady on a dinner night, a dinner date? Are you going to go see a show?

do you want to go to a casino or you look into sight see what you're looking to do sir and i said i'm looking just to go to uh... uh... take my wife to dinner he said i'll be back in five minutes do goes down the elevator knocks the door and i think that knocks the door said hello yes it's obama sir hope and change i hope i hope you have a great stay sir here's some change gives me another dollar hey if you need a tip this is my phone number i'm like

What is going on? So he's out $6 and already I remember him. I never forget him because he looks like Obama. He says, hope and change gave me the change, gave me a tip. And so the next morning, I wake up every morning methodically at 3 AM. So I set my alarm. My alarm goes off in the hotel 3 AM Vegas time. Go down to the lobby.

And dude is there. And I'm like, this is crazy. He's the only Bellman who seems to be operational. There's a couple guys that have to work to shift, but this guy is moving and he's got people looking for him in the lobby. People are going, Hey, is Obama here?

And I'm like, hey, Obama, true story. I said, Obama, dude, you are killing the game. I was there for about four days, and I noticed people were waiting for him to get their luggage. They were going, hey, is Obama here? And they were, the other Bellman were looking for jobs, looking for work. This guy has people waiting for him. So I finally said, sir.

Can I ask you, where are you getting this mindset? What's going on with you? He said, sir, if I can over deliver, I think it's how it goes. If I can over deliver, I'll get overpaid and I'm paying my way through medical school. And so I'm going to, I'm going to pay my way through college. I'm going to over deliver. I'm going to over deliver and then I'm going to get overpaid. And I, and I just remember I had a desire deep within me to tip the man hundreds of dollars and I did.

And I did. And I was thinking to myself, that guy really ignited the law of reciprocity that Napoleon Hill talked about. He wowed every customer. I watched that guy and I'm thinking he had the same cart, the same uniform, the same name tag.

and he took the what little tools he had he tipped the customer he became with a memorable marketing slogan hey i look like obama he may be we embrace the whole hope and change thing and at the end we're checking out i said man it's been a great obama get to know you man you're great he says honestly man i vote conservative but got to go with it you know and it's just this whole life it was like a the ultimate punchline to do

And because there's somebody out there, you're saying, I don't have a lot of money. I don't have a lot of tools. And I'm telling you, if the Bellman can do it, if OxiFresh can do it, you can do it. Now, the second thing you guys are doing is you have a daily huddle with your team. So every single day, you guys do your best to huddle with your team. Obviously, there's holidays that come up. But I mean, you're huddling with the team and you're saying, guys,

This is what needs to be done today. This is what we did yesterday. And you're looking at the numbers, the key performance indicators. Talk to the listeners about the daily huddle and why it's so important for you to do that daily huddle to make your oxy fresh super successful. That's huge because you got to keep it really simple for your employees. And if you just give them a long list of laundry items to do at your weekly staff meeting or if you were us a year ago or your never staff meeting or your text,

That's which is bad. Don't do that. Do the staff meeting. They don't. They can't keep track of everything they got to do. So if you have the daily huddle, huddle number one, it keeps all them accountable. So you know, they're going to show up and if they don't show up to the daily huddle, well, now you know, they're probably going to be late to the first, their first appointment. So we got started calling and figuring out plans for that. And then we can just plan ahead with the daily huddle and manage all the daily fires that would have come up. But we've handled them right then and there. We do it every single morning at 7 45.

It doesn't matter the day, it doesn't matter situation. We do it unless we're closed for Christmas, for example. And we've had to pivot. We fought back for a while. Because it's like, well, we got texts coming from all over the Metro. The Metro is large. How are we going to do a daily huddle at one spot? So we'll do a daily huddle in person sometimes. But a lot of times we just do it virtually via Google Meet. And we get all the guys on one call. And we all talk about what we need to talk about. And we get the day started right every single day at 7.45.

Next thing you're doing to get, so step one, wow every customer. Step two, that daily recurring huddle. Step three, you're never done recruiting. Never done recruiting. And I don't know why this is a controversial concept. So I'm going to give some stats on the screen here so people can get mad at the stats and not mad at me, because I'm not the one making up the stats here. Okay, so here we go. By the way, Napoleon Hill, bestselling author of Think

and grow rich. I named my son after Napoleon Hill. He once said, you can start right where you stand by applying the habit of going the extra mile by rendering more service and better service than you are now being paid for. That's something everybody can do right now. But you look at these statistics, 85% of employees today

The 85% employees, they say, yep, I do lie on my resume. What? 85% of employees, according to Inc Magazine, during their own surveys are going, yep, I do lie on my resumes. 85%, now Forbes, which is much more optimistic, Forbes is saying, no, no, 70% are lying. Okay, whatever. Now the US Chamber of Commerce, they're saying that 75% of employees steal, 75% employees steal from the workplace.

So as an example, I know somebody, I'll be very vague a years ago for Christmas. They came to me and they said, Clay, can I come to your Christmas party? I hear it's legendary. I said, Oh, you can come. And they're trying to impress me. They know me. They're not a client of mine, their family. And they show up with all these bottles of miniature alcohol, tons of it. And I'm going, what are you doing? And they go,

Well, I work in the airline industry, and when no one's looking, I take quite a bit, you know. I'm going, what? They go, well, per flight, you're allowed to have up to one complimentary beverage per first class person. So if they don't take them, I just take them. And so I've accumulated thousands. And I'm going, so you've accumulated thousands of bottles ago.

Oh, yeah. And check this out. And they have these like these earbuds, these one-time wearing headphones. They've got these for days. They've got all these snacks they've stolen. They brought to the party and I'm going, you're probably bringing in, you know, two, three grand of stolen stuff from the workplace.

And I am shocked that entrepreneurs have this blind faith that they're not gonna be robbed, that the employees aren't gonna steal, that the employees aren't gonna fire themselves, that the employees aren't gonna get a divorce and move out of town, that the employees aren't gonna get another job, that the employees aren't gonna get bored and move on, that the employees aren't gonna, their wife gets pregnant now they wanna stay home and help raise the kid. I mean, I don't understand why it is that people think

that you can never stop recruiting, but you guys have clearly embraced the idea of ongoing, never ending recruiting. Talk about that. Yeah. So I remember listening to your podcast out all four years ago and you, you bring this topic up and, and I thought to myself, there's no way people are this bad. There's no way. So, but immediately you get in the business and we have stories for days, stealing, not showing up, weird excuses, just the

crazy stories for days. I'm sure every business owner has it. And we were kind of, we were kind of stalled on doing the group interview, you know, as frequently as we do now. I would say we probably still don't do it as much as Andrew wants us to, but we do it on average maybe every two weeks at a minimum every month. And because we have a good group of core guys right now. But it's so important because, especially in our business,

It's not like we're getting two week notices. If someone wants to leave, they're just leaving or they don't even, they may give you the, the kindness of giving you a call that morning, but typically they don't show up or maybe you catch a technician who is stealing or doing some shady things and, and you have to let them go on the spots. Uh, I think the biggest thing is if you don't have constant candidates coming in, you can become hostage of your employees. And we were subject to this. We became hostage of our employees.

and then the group interview solved that immediately. And we were able to automate the process pretty easily with Indeed. So all I got to do is make a post and then two week, a week later, 30 people show up to our office and we can just rock and roll with our outline, our script, everything we want to talk about. But we got to systemize it and we do it about every two weeks and it's key to our success.

Now, again, I want to respect your time, but I also want to get into all seven of these things. I mean, there's so many things you're doing well, but I want to hit on these seven. So again, step one, folks, they're over delivering their wowing customers. If you're watching today's show, if you want a restaurant, a dentistry, years ago, I worked with a skincare company, a dermatologist, and I said, you have to wow your customer with your sights, your sounds, your smells.

sites sounds smells the employees sites sounds smells the employees in the overall experience in the dermatologist said to me he goes it's occurred to me we have no music in my office the the office looks bad so the visuals are bad the there's no music uh... i think my front desk lady is kind of sarcastic and mean what were the steps i said sites sounds smells he's like yeah i i know the bathroom smell good what else and so there was no intentionality to it

So we teamed up with this dermatologist, true story. And I ultimately said, well, hey, what, what are something that we could do every day? He decided to bring in a catering truck or a catering group that would deliver fresh kind of Panera bread kind of style food every day. So when you're in the lobby waiting for your appointment, you have fresh coffee, you have light fruit, you have a few wraps, those kind of things.

He got an overhead playlist. We helped him develop. He repainted his office. He went with kind of a modern rustic front desk. And anyway, he was very intentional and his customers loved it and they left him raving reviews and it was powerful. Just a complete turnaround. So if you're watching today's show, wow, your customer step two, you got to hold that daily huddle. Step three, never stop recruiting, never stop recruiting. Step four, you got to have a recurring weekly staff meeting weekly. What every week you got if you're the owner of the company, you have to have a meeting with yourself.

or a coach or somebody to look at the numbers and ask yourself, are you drifting into dystopia or are you moving ahead? Next, you have to implement a tracking sheet. Most people don't track, and I'll tell you this, where you don't track, you will slack. You must measure what you treasure. Can you talk about the importance of using a daily tracking sheet or a weekly tracking sheet to track your actual numbers? Yeah, it's super important because you can see it all in one spot. That's something Andrew helped us out with right away, and it is extremely valuable.

have it all in one spot. It's hard to gather it all and make analysis and do that. So, and if you're not, if you're not tracking it, then what are you doing? You know, I think it's very important to do that. So we have all of our, it's pretty, and you keep it simple. We have money in, money out. How many Google reviews we've gotten and maybe some stuff on ad spend and other things, but money in, money out. And then you can start to see trends. And then as you see the trends, you can start to change your activities.

One trend we had that Andrew got on us today. Our Google review counts were low relative to the last few weeks. We said, okay, well, what are you going to do about it? If we weren't tracking it, we wouldn't have been like, hey, it's time to get back on our Google reviews. And just to be clear, I don't want to ever exaggerate on this show. We very clear and very measured and accurate on how I speak. I believe you're up 40% in less than a year. Is that an accurate statement? That's correct.

It's a mind boggling. Okay. So next is that you want to get this is step six here. You want to gather objective reviews from real customers. You just, you have to do it. And I think somebody says, well, I'm just going to allow the customers to leave me a review if they feel like it. I'm telling you folks,

I went to, I took my son to Margarita Phil the other day. It was a restaurant that was nearby, the Jimmy Buffett theme, Margarita, Phil, and I'm walking out of the restaurant in the front desk lady. She said, sir, did you have a good experience? I said, yes, I did. She said, could you leave us an objective review? I said, absolutely. Would I have done it if she didn't ask me? I'd say no.

What? You're, you're a hypocrite. I'm a busy guy, right? We're busy people. Everybody watching this. You're busy. I was thinking about my son, his 17 year old self. I was thinking about my 20 year old daughter. I was thinking about Christmas gifts for my wife. I was trying to figure out where my valet vehicle was parked, all those things. Last thing I was thinking about was, I know, take a moment, leave a review about the stake. I ordered, but you know what? She asked for a review. So I did. Could you encourage anybody out there who just for whatever reason,

Has some sort of mental block about asking for objective Google reviews from real customers? It is the lifeblood of the business for us, especially. I mean, second only to delivering an outstanding service. The second most important thing is getting Google reviews so that other people in the community can know how good we are to work with. It's pure head trash. You got to get past the head trash.

People do not mind leaving the review. It's just you got to get them to do it. And if you don't do it before you leave the home, you're not going to get it. I'm a business owner. I know how much getting Google reviews has grown our business and still when I get service, if they don't have me leave the review before they leave, I don't do it. It's not because I don't want to. It's because we're busy. So you got to get it before you leave the house.

Final two points, gathering objective video reviews from real customers. You do gather objective video reviews from real customers. That's where a customer you've wowed. You say, would it be okay if I gathered an objective video review? Just got your feedback. Why are video reviews so powerful? Number one, I think it, I'm not super familiar with the algorithm, but I think video reviews jump to the top of your reviews.

And then so that's awesome. When someone's willing to talk about your product or your service, it's going to get jumped to the top on the review list on Google Maps. But also if someone, like if I'm reviewing a service or a company, I look at the reviews and I see someone believed in that product or service enough to put their face on camera on the internet for the whole world to see. And then they must really believe in that product or service. So I've made the decision to use that product or service before I've even called them to get a quote.

And that's kind of what we want our customers to do too. So final, let's say 30 seconds, 60 seconds. I don't want you to feel time pressure, but the final 30 seconds we have here are 60 seconds. Um, how would you describe the impact that business, um, coaching has, has made on your business, AKA your life? Yeah, it's changed our business, uh, a thousand full, uh, actually specifically 40%. But the cool thing is, as we know, it's just up from here. I mean, literally,

11 months ago, we were talking about liquidating and closing the doors and just one phone call and one interaction with getting some coaching. Our horizon is completely different and we're still got a lot of work to do. We're getting better every single day, but we're super excited with where we're going from here.

And for anybody out there that's thinking about scheduling a service with you guys, what we're going to do is we're going to go to Google right now. We type in Kansas City, OxyFresh. This is you guys right here. Which locations is you? I want to make sure we're sending people. We have a lot of our listeners in Kansas City. Which particular locations are yours there?

We're all of those. All of these. So you are the Kansas City area. So everybody just Google search Kansas City, OxyFresh. There you'll be. You can also search for Kansas City carpet cleaning, I believe. And you guys will pop right up in the conversation. And you guys are, again, OxyFresh is the brand OXI Fresh. And what are the markets you service there? You're in Olathe? Is that right?

Yeah, the whole Kansas City Metro, essentially, which is a lot of the surrounding areas are a Latham Park, Lenecks. Overland Park is probably our biggest market. And you can see there is there's still quite a bit of competition that we have to deal with. But just by doing the coaching and getting those Google reviews, I think we've gotten 1,000 reviews this year alone. And then we've been able to obviously increase our business 40%. So there's a lot of market share to go get.

You just got to keep doing the same thing every single day and be disciplined and it is working. So what do you say to somebody who's going to ThriveTimeShow.com right now, they're thinking about coming to see Robert Kiyosaki, Eric Trump are coming to one of our workshops or they're thinking about scheduling a free 13 point assessment to see if they're a good fit for the business growth consulting. What would you say to somebody who's thinking about taking some action?

Oh, you got to do it. I mean, was there hesitancy? It's normal to get the assessment. I think that's free. So why not get some free advice from. Claim the team, first of all, and then get to the business conference. I'm going to be there. I just tried to get my tickets today. So I'm going to figure out if I want VIP or not, you know, I want to sit on the new deck.

I'm

I mean, I'm not kidding folks. Every single seat will be sold and then we have this big, I'm just like, right now we are very intentional about who we sell tickets to. There's certain people I don't sell tickets to. It's just filled with entrepreneurs, okay? So people that are actually entrepreneurs or entrepreneurs, people that actually are, they're not just there to gawk, they're actually doers.

And so I told my wife, I said, we might have to add on a second deck. So we got a quote to add on a second deck for additional seating. And we already have presold some of those. So I said, well, you got to do a third deck. So we're looking to add the second and third decks before the event. So it's going to be awesome. What you're saying is I might be out. I may not be in. Well, you're a client. So Andrew will figure out a way to get you. It is going to be packed. I'll sit at his desk.

That seems very fair to answer your question. Uh, we did come to one conference and it was, it was mind blowing. Uh, even, even someone who's listened to your podcast and read a couple of your books, there's always something you get from every single speaker. And it's not just a bunch of mumbo jumbo. There's a little bit of motivational, but a lot of it is action oriented. And that's what I really enjoy. And I took my business partner and it's funny. We joke about this cause he's much more of the operations guy and I'm much more of the sales and behind the business behind the scenes kind of guy.

And I had to basically drag him to that conference. But after he left that conference, he was a whole different human. And his outlook on the business was 100% change. And what I'm saying is if that could do that to the type of person that I run our business with, then I know that everybody is going to get something out of that conference.

Brother, thank you so much for carbon out time for us. Have a merry Christmas and for anybody looking to lose a little bit of weight. This next part of this show to guys, one guy lost 92 pounds in six months. The other guy loses 81 pounds. They're real people. It's incredible. Folks, I encourage everyone to stay tuned. And again, thank you so much, brother. I really do appreciate you, Spencer. Thank you, Clay. Appreciate you, man.

Good to see you. You're still alive. You've been eating nothing but meat. You're still alive. Daughters be gone. When I just eat mostly meat, I feel so much better. I mean, maybe it's anecdotal. Maybe it's just me and you and many other people that do it.

There's something to it, but you're an extreme example because you have been doing it now for how many years. So I'm starting my eighth year. So just just eighth year. Yeah. So when I came to see you last time, it was almost six years ago. So I had been just finished seven years now. So yeah, it's been a while.

And people should know that you're actually a doctor. You're an orthopedic surgeon. And you didn't at one point in time, they took your license away because you were providing medical information, but you got it back? Yeah, it was kind of an interesting thing. So when I was practicing medicine, busy orthopedic surgeon, plugging away, doing a thing, and then I started realizing, hey, I can have people avoid surgery by changing their diet and their pain went away. I was like, you don't need surgery. Well, that is not what hospitals want you to do.

Some shows don't need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses outruistically invest five hours per day to teach you the best practice business systems and moves that you can use?

because they believe in you, and they have a lot of time in their hands. They started from the bottom, now they're here. It's the scribe time show starring the former US Small Business Administration's Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist bunny. Dr. Robert Zooner.

two men, eight kids co-created by two different women, 13 multi-million dollar businesses.

I started from the bottom and now we're at the top teaching with the systems to get what we got. Colton Dixon's on the hooks. I break down the books. Sees bringing some wisdom and the good looks as the father of five. That's why I'm alive. So if you see my wife and kids, please tell them how.

It's the C and Z, up on your right to your and now three, two, one. Here we go!

Okay, Thrive Nation, here's the story. True story. One of my clients, Nace Roberts and Jordan Roberts, so they are brothers, they have beards. Nace and Jordan Roberts, they came into my office and I'm going.

you look like half of you is missing and they said clay were on this all meat diet thing and i'm going is that healthy is that good are you gonna make it you gonna i don't know if this is a good deal bad deal i don't know enough about it but what are your thoughts and they said no no this is a this is a thing this is a good thing there's a guy wrote a book about it let me pull this up real quick and i thought

i don't know is that this is a thing and so they said it is a thing and by the way they're their company it's called grid down and chow down that they're there are they're kind of a they have a meat bias okay they sell meat that doesn't have m r and a technology in a m m r and a technology in it so when you go to target and they sell synthetic meat or the genetically modified meat they don't sell that kind of stuff so they have a bias towards me and i thought to myself they're good guys they've been a client of mine for like seven years

They like me. I like meat. I'll look into it. So then I watched Dr. Sean Baker's interview with Joe Rogan blew my mind and then we were at the last conference and this guy by the name of Rick, Rick. There he is on camera. Rick came up to me and he said he lost 87 pounds in six months.

since hearing the presentation of Dr. Sean Baker and implementing it. Again, Dr. Sean Baker spoke at one of our in-person business workshops. And slick Rick here, he's down 87 pounds in six months. 92 pounds in my face, 92 pounds. And then here's Thomas Krossen, the founder of a great company in Dallas, Texas, longtime client called Full Package Media. And Thomas, how much weight have you lost, sir?

I think you're muted somehow. Did I mute you or are you muted somehow? Let me see. There might be a mute there. That's not a passive aggressive editing thing from me. He's coming right back. So you lost how much, Rick? I'm down 92 today and 171 days.

And so Sean Baker, I want you online. You are really, really aggressively stating the facts and awarding people about the dangers of ozimpic and other weight loss medications. And I thought, sir, we have to have an opportunity for you to hear from actual people that are implementing your carnivore diet. Does it shock you, sir, to hear the kind of results that have been seen by Rick here?

No, not at all. I mean, this is kind of routine for me. I see people losing 10, 20, 30, 50, 100, 200, 300. We got a lady that lost 500 pounds in two years on this diet. So yeah, I mean, weight loss is a pretty typical thing we see. And some people and maybe Rick can speak this is you kind of find you get this point of satiety where you actually don't crave all the garbage. Your appetite is finally

you know, sated for the first time maybe in the life. And so it becomes very easy when you're not starving all the time to sort of stick to a routine and meet. You'd mention ozempic and certainly, you know, we know that people are losing weight on ozempic, but there are some potentials for some real issues with that, whether they're really bad side effects with, you know, gastroparesis or, you know, suicidal thoughts or, you know, intestinal obstructions or they saw a couple of studies on blindness and erectile dysfunction. So there's issues with that.

But the mechanism by which it works, it stimulates these hormones, it's called in cretin hormones in our body, GLP1 being one of them, but meat actually does that naturally, and it does it in a more physiologically appropriate manner. Where does it, when it's supposed to, and then comes on, comes off? Where's these drugs? It stays on all the time. It's what people are.

having issues turning up in ER, but throwing their guts out, not throwing up like crazy or they're losing all the muscle mass. And so this is maybe, you know, there may be some things you can do prior to jumping on the drug bandwagon, which is unfortunately a criticism of the healthcare system. We just kind of drugs first and we don't really give much to that stuff.

Thomas, are you with us there? Is it working there? Yeah, can you hear me? OK, yes. I got to ask you how much weight have you lost there, sir? 81 pounds as of this morning, so.

Okay, so I'm going to try to tee this up because I really want to hear from you guys and I don't want to hear from myself. So first question, Thomas, how long have you been on this diet, this carnivore diet that you're on now? So I've been doing it kind of on and off for two years, but then in the last like 90 days, really been doing just 100%. I was doing more kind of paleo meat based before and then just switch to just 100% meat, eggs, just animal products and

in 70 days have lost 30 pounds. And Rick, how long have you been on the diet again? And how much weight have you lost? So I started July 1st.

I was at 233.2 pounds or something. And this morning, I was just under, I was 323.3 and this morning I'm down like 92 pounds. I'm under 200 or 209 or 232 pounds. So when did you decide you're at the conference, Dr. Sean Baker speaking, when did it occur to you where you're going? You know what? I'm going to do this diet.

Well, like I said, he was speaking and I was sitting there in the audience. I ordered his book online. You know, we left there on Friday. It showed up on my house on Saturday and I hate reading books and I made it through about chapter six and I'm like, this just makes sense because I was never one to eat vegetables to begin with. But I ate all the standard American crap that was there and the carbs and potatoes, corn, everything, you know, fattin' up a pig. That's what I was eating.

So I decided July 1st, I was going, my wife decided to do it with me. She's down 40 pounds and I'm down 92 pounds. And so Thomas, when did you decide to get on the carnivore diet?

About two years ago is when I really started at least meat-based, and then I really just got to the point where it was like, okay, it seems like there's no reason to be eating the vegetables and that kind of thing. And just went to strictly meat. I've followed Dr. Baker for years and years. And one of my doctors, he's like, oh, you should only eat red meat once a month at max. And then,

I went to it and as I've been doing it, I mean, checked my CRP levels like a week ago and they're the lowest they've been since 2019. So now one final question that I'm going to go back to Dr. Baker here. You know, so many people say, well, Clay, I want to do the carnivore diet. The questions I got asked a lot at the conference is people would say, Hey, if you get a chance to ask Dr. Sean Baker, when I go on the carnivore diet, you know, how much

vegetables can I eat? Like how many can I eat? If I'm on the carnivore diet, how much cereal can I have? If I'm on it, I mean if the carnivore diet, if I'm on a strictly carnivore diet, how much salad can I have when I go to Outback Steakhouse? What's the maximum amount of potatoes I can have with the steak at Outback? So Dr. Bakers, when I ask you, if someone's on the carnivore diet, what's the maximum amount of, or how much vegetables should they be eating with the meat on the carnivore-only diet?

Well, I mean, if it's technically a carnivore diet, you need none. I mean, essentially. Now, I mean, again, the nice thing about it is it's very clear. You're either on or you're off it. Now, is it going to kill somebody to have a piece of lettuce once in a while? For most people, no. I mean, but there are people, honestly, that, you know, for whatever reason, things we would otherwise consider normal, healthy foods, unprocessed fruits and vegetables can actually be problematic for certain people. And this really gets into people with certain autoimmune conditions, certain gut issues.

We've just published a number of scientific papers, case series on inflammatory bowel disease, anorexia, anxiety, depression, and it will be one soon coming out on a multiple sclerosis. We're seeing for certain medical conditions, it makes sense to be strict.

For some people that are dealing with things like food addiction, the strictness just makes it easier. Some people cannot be moderators. They've got abstain for a while. So I think in the strictest sense of a carnivore diet, there's no fruits, there's no vegetables. It's pretty much animal products. It's meat, it's eggs, it's some people dairy products. It's seafood, things like that.

Um, however, could you get healthy on a diet where you're mostly meat and a few other foods? Certainly many people can. Although, like I said, this is so simple. I mean, you know, my dog could do it. My dog does. I mean, it's not hard to explain. I just eat a bunch of meat every day. And that's it. And it's as simple as that. I, I, I look at, you know, when I look at, you know, feeding of animals throughout the world, it's not complicated.

I mean, we're the only species that needs menus and apps and all this, you know, this crazy sort of complexity when it should be this just eat and it's simple as that. And I think these guys will probably attest to the simplicity and the actual, again, satiety that comes to this.

So I gotta go back to you, Thomas. So you're on this diet. I mean, you're living it, you're into it, you're doing it, you're seeing the results. But there had to be some inner dialogue maybe going on, some inner thoughts. I don't know. When you're going, I'm on the carnivore diet, but I'm going all in on the carnivore diet, which you've done now. Can you kind of walk us through the inner dialogue or what you were saying to yourself or thinking or just walk us through? Because there's somebody watching this right now that needs to hear this.

You know, I think, I think one of the biggest things was like Dr. Bigger said is like it's, it's, it's hard. It's, it's easy to, to follow. It's not one of these diets where you have to count calories or think about every single food and what's the glycemic index of it and all that stuff. It's like.

meat, eggs, maybe cheese. And that makes it easy. So I just was like, OK, let's make it black and white, jump on it, see how it goes, test blood work, that sort of thing, and see how it goes. So for me, that was that was one of the easiest things is just the ease of following it.

And I like stick. So let me ask you this. So Rick, you're going to, let's say out back tonight. Okay. You're going to Texas Roadhouse tonight. You're going somewhere to eat. I mean, you guys are both entrepreneurs. Thomas has a wonderful company called full package media.com. They offer real estate photography solutions for people in Dallas. I believe also in Austin, Texas. It's full package media.com full package media.com. You are the HVAC master, which leads me to believe you're somehow involved in HVAC. So when you're out there on a busy schedule, what are you eating? What are you eating?

I go to, I love going to Texas Roadhouse and they don't have it on their menu, but our local Texas Roadhouse usually has larger cuts of steak. So I'll get the 24 ounce Fort Worth, Fort Worth ribeye, or sometimes they'll have some up there that are 28, 29 ounces. When I first started, when I first started doing carnivore, I'd go out at lunch when I'd have a lunch menu that needed 16 ounce ribeye. And that was the only thing I want to play. And then I'd go home and I'd cook another one.

to Dr. Baker's, you know, your satiety level, I would get stuffed and I would leave this little two inch cube of steak in the middle of my plate. And I'm like, you hit a wall and your body says, hey, I'm done eating. And that beautiful, tasty, juicy ribeye, all of a sudden wants to make you gag. And you hit that level and you don't need to eat anymore. And you're not hungry. You're not up an hour and a half later grabbing a bag of chipping dip because

You're having a sugar drop, carb spike and everything. I started very quickly doing OMAD because it is one meal a day and I had my butcher cut me some inch and a half ribeyes and once a day I have like a 28 ounce ribeye for dinner and that's all I'll eat all day long.

Dr. Baker, I know someone's watching this going, what? Is it healthy? Are they going to die? Uh, now you sir, you sat down with a very skeptical Joe Rogan, uh, many years ago or a few years ago and, uh, I could, when you're watching the interview, watching his body language and yours, you were bringing the facts. You're presenting data. He was being respectful, but you could tell he was very skeptical of what you were saying. Uh, you challenged him or talked to him or convinced him or something. He decided to get on the carnivore diet. He had phenomenal results.

Could you tell us what kind of feedback has the carnivore diet had or what kind of feedback are you getting from America since going on those Joe Rogan interviews?

Yeah, like he said, the very first time he was obviously skeptical, he looked at me like I had a third eyeball on my head because I was talking, talking crazy talk, which is what it sounds like the first time you hear it. Second time I went on Rogan's podcast, very different story. He experienced it. He had friends that had done it. He realized that I wasn't just making this stuff and actually works. And so I think what we've seen over the last couple of years

in many ways to sort of parallel what's going on politically in this country. A lot of people are sort of skeptical of various entities and organizations, which we once held with high esteem. We're kind of like, wait a minute, you guys are not telling the truth and you're leaving out some details. So I think we've seen a general trend where more and more people, at the very least,

have come to start to believe that no red meat is not killing us. It's not bad for us. It's not killing the planet. It's actually a health food. And so I think we're getting that seen by more and more people, probably a significant portion of the country believes that. And certainly a lot of them are seeing the results because it's undeniable this time. If you just quickly go on any sort of social media platform and type in carnivore diet, you're going to see, obviously, the critics, but you're going to see just

you know, thousands upon thousands of testimonials where this works. And it just, it's the only reason I promote something, this sort of thing is because it clearly works. And it works for many, many people's of all various stripes, you know, shape sizes, ages, sex, you know, you know, cultural backgrounds, whatever it is, it just plain works. And so, I mean, I think at the end of the day, good things usually, you know, rise to the top. And I think that's what we're starting to see.

Now, what I'm going to do here just to spice it up a little bit today is I'm going to pull up our web page here for the Thrive Time Show for our in-person workshop. We have Eric Trump joining us. That's President Trump's son, who by the way, eats a primarily carnivore diet. I've seen him actually lose almost 40 some odd pounds on the reawakened tour by eating pretty much only meat. Then you have Robert Kiyosaki, bestselling author of Which Dad Poor Dad. So anybody watching this right now, if you want to join this diet, here's what we're going to do.

right now. Okay, so we're recording this on December 19th. So we have 76 days until the event. If you will join the carnivore diet, whatever that means. So these are the steps you have to do here. So you go to Amazon, okay, and we're going to buy a copy of the book here. So we're all going to Amazon and slick Rick, you bought a copy of this book. Thomas, do you have a copy of this book, the carnivore diet?

I do. Okay. So this is what you do. What you do is you buy a copy of the carnivore diet. That's step one. So what do you do? You buy a copy. You say, well, where do I find it? You go to Amazon, you type in Sean Baker, carnivore diet. We'll put a link on the show notes. There you go. You buy a copy. That's step one. You buy a copy of the book. Now step two, what you're going to do is just text me proof that you bought the book.

you say text you how do i have your number i shall give you my number my cell phone number that i keep private between you and me and everybody is nine one eight eight five one that's not one eight eight five one uh... we pulled up real quick here's on the screen nine one eight eight five one zero one zero two so step one you buy a copy book

step to you to send me a screenshot or proof of purchase. Then you're entered in for a chance to win the backstage pass to me. Dr. Sean Baker, Eric Trump, Robert Kiyosaki and a great team of speakers were bringing in here. So all you got to do is buy the book and text me proof that you bought it and you'll be entered in for a chance to win

A backstage pass so you can talk to Dr. Baker. You can talk to Eric Trump. You can talk to Robert Kiyosaki. And then I would invite you to start this diet. But I think there's somebody out there, Thomas, who's smart. And I'm going to pick on you, Thomas, because you're one of the smartest people I know. You're a smart guy. And smart people, you know, you're researching. For anybody who doesn't know, Thomas is a researcher. Thomas, you'd put a lot of research into your company. That's just the way you think. I would describe you as an intellectual who also does things. You're a smart guy. You think. You contemplate.

There's got to be somebody out there, Thomas, who's watching the show who's smart like you are and it's smart like you were, and they're going, I just all meet. I mean, I don't know. Well, I get abducted by an alien. Is it going to kill me? I don't know. Is it safe? Is it healthy? But Bill Gates says I should, I shouldn't eat me at all. What do you say, Thomas, to the intellectual skeptic?

I think I would say if you just look at it from a fundamental standpoint of how long animals and humans have been on the earth and we've eaten meat that whole time and we're all still here. And if you look at most of the health problems that

you know, the modern American diet and processed foods and sugar and all those things have, have brought into place is like, it just, and that's what made me switch to just saying, okay, I'm going to go all in and do it 100%. Is it, it just seemed logical of like, meat's been here. Humans have been here. We've been eating meat for millions of years. Uh, it's probably not going to kill you. So I think if you're on the fence, it's like, just try it. Like you're not, you're not, you know, I know people worry about like cholesterol and stuff like that. But if you, if you try it for a month, three months, six months, like,

It doesn't seem like it should take much to convince you to try it versus trying eating lucky charms every morning and McDonald's for dinner and that kind of stuff. Now, we have a clip here. Dr. Baker, I want to play for you. This is from America's health expert Bill Gates. Just incredible, incredible individual. Let me play this here. He's just incredible, really a specimen when it comes to health and fitness.

cows and other grass eating species have a digestion system that emits methane. And methane is a very powerful greenhouse gas. And so cows alone account for about 6% of global emissions. And so we need to change cows, just cows alone. How are we going to do that?

Well, actually of all the categories, the one that has gone better than I would have expected five years ago, is this work to make what's called artificial meat? And so you have people like Impossible or Beyond Meat, both of which I invested in. You eat it as well and you like it? Absolutely. You can go to Burger King and buy the Impossible Burger.

Alright, is it healthier for you or just healthier for the atmosphere? It's slightly healthier for you in terms of less cholesterol. It's of course dramatic reduction in methane emissions, you know, animal cruelty, manure management, and the pressure that meat consumption puts on land use.

There is, of course, a clear financial motive to Gates' plan. Oh, come on! There's not a clear financial motive for Bill Gates to tell you to eat synthetic meat. Dr. Baker, what's your reaction, sir?

Well, I mean, the one on the good side, he's no longer quoting this livestock's long shadow thing that says 14 or 18% of the greenhouse gas has come from. So at least that's on the pro side. He's he's in and he's more in line with what's actually going on. We do know that, you know, cows emit something like 5% of our greenhouse gas, actually all animal agriculture. But the reality is that is biogenic methane, which has been

Going on since whenever whenever started, you know, we've had animal large grazing animals doing that that methane is short-lived it goes in the atmosphere turn back into carbon dioxide and water and then it feeds and waters the plants and You know, that's that's the cycle. That's sick cycle of nature. This is literally what the earth is is roaming grazing animals on the planet and so

I mean, what he's doing is basically creating a solution to a problem that doesn't really exist and financially benefiting from that. So I mean, you can see, I mean, this is an older clip. So you can see what's happened to Beyond Meat and Impossible Burger, particularly Beyond Meat which had its IPO several years ago. And now it's gone from a $250 stock price to like three or four bucks. And so it's probably going to go bankrupt unless the government props it up. These alternative meat products are in no way healthier than meat.

There's no evidence that there are any more environmentally sustainable. In many cases, they're likely less sustainable. And to make the assumption that just because I'm not eating a steak means no animals are dying. There couldn't be any part from the tree. If you can talk to anybody that raises crops, I will tell you that by the use of pesticides and just preparing land, there's massive death of species going on.

It's all, you know, sort of a, I mean, it's come across, it's portrayed as altruism, but it's really great. It's not like we want to save the planet by doing this. It's just we're going to create a new market and take your money that way, and it's not going to help you in any way. It's really not going to help the planet in any better way.

So, I mean, the better thing we can do is actually put more cows in the ground and just graze them in a way that tends to be more favorable to the land. And then that's clearly demonstrated and doable. So that's the real solution here.

So let me do this up again here real quick. Can we tee this up again? So for anybody out there, you say, well, I do want to win a backstage pass to meet Eric Trump. Again, you say, how much does it cost again? All you got to do is you go up to Amazon. Okay. You search for the carnivore diet. You buy the book. Boom. Step one, step two, you text me proof that you bought the book.

Now you're entered in for the chance. You're entered in for a chance. All you gotta do is just text me 918-851-0102. Just text me that you have bought the book, screenshot this. By the way, we helped Cash Patel become a best-selling author by doing this. Cash Patel went to the top of Amazon in one day by doing this. We have helped Peter Navarro. We helped Peter Navarro become a best-selling author by doing this. I am doing this simply because I really do deeply care about Thomas, and I deeply care about Rick, and you guys have told me, I didn't call you and say,

Hey, are you guys on the carnivore diet? You guys were just talking about things. And I told you guys that Sean Baker was coming back to one of our workshops. And Thomas, you said Clay, I've been on the carnivore diet. And again, how much weight have you lost, Thomas? 81 pounds. So there's people watching this who are like,

I just have concerns, and I'm sure there's people around you, Thomas, people in your life, family, friends, neighbors. I'm sure they've asked you questions. What are the areas of pushback that you may have gotten from family, friends, concerned to people that actually care about you that maybe said, I don't know, is that good for you? Have you had those kind of questions?

Definitely have. I'd say probably the number one thing that people talk about is cholesterol. And they point to that as an immediate, like, hey, your cholesterol is going to go up, especially with eggs, red meat. And so that's what I hear the most is, well, your cholesterol is going to skyrocket. And you're going to need to go on a statin.

You know, I don't, I don't really worry about it. I'd, I'd be interested to hear what Dr. Baker has to say. Cause mine, mine has gone up a little bit. Um, nothing crazy, but went up from like my LDL from 122 to 140 in six months, uh, which I know is not crazy. Um, but my triglycerides have gone way down HDL has gone up. So that, but that's the biggest thing that I hear from people.

uh... dr make a badesa badesa come here on my wife is in the studio my wife's the career will get here we can get you real quick throw some headphones you gotta get her okay so dr make a ask you real quick here will will is will someone's brain explode and will they die of cholesterol if they eat only meat for thirty days

Uh, no, unlikely. Uh, and just just, uh, I know that was kind of asked in a little humorous way, but the reality is, is we do sometimes see people's cholesterol rise on low carb diets in general. And we now kind of have a pretty good idea why that is. And it's not because they're consuming more saturated fat. It's really associated with how lean they get. So as we get leaner and leaner and we rely more on fat for energy rather than glucose for energy,

Our body just has to traffic more lipid in the blood vessels so we can feed ourselves. And the question is, is that reason for high cholesterol different from someone who say obese and just eating too much energy?

They both can cause cholesterol to go up, but there's two different reasons for that. And we are getting more and more evidence to show that when you become leaner and less dependent on glucose and you have higher lipids trafficking, there's something called lipid energy model. There's about 10 scientific papers on this have been published now.

that there's probably good evidence increasingly, and we're doing more and more studies on this to show that that may not be the risk factor for cardiovascular disease that we once thought it was. So like many things, there's some nuance here. And generally, I would say both of these guys, probably their quality of life and their overall health has improved, probably pretty dramatically, you know, proved way or whatever it is, is pretty generally health promoting.

Now Vanessa, just real quick, this Thomas Cross, you know, Thomas. I know Thomas. He's down 81 pounds by eating only meat. Look at this guy. Congratulations. He's unbelievable. Thank you. I was trying to focus in the camera. I was trying to zoom in to see him. I'm like, where is he? I know he's in the studio. Where is he? And then you've got over here. Slick Rick. Slick Rick, how much weight have you lost in six months?

92 pounds. Wow. And these homeboys are eating only meat all the time. So I'd like for you to bring a voice of sanity here and perhaps a little estrogen. You know, you're a mom. We've got five kids. One question or questions would you have for Dr. Baker about the idea of eating only meat all the time?

Well, I 100% believe that it works. And I'm just an oddball where I'm one of those kids who was super picky, never had a bite of steak in my entire life. So I'm not a vegetarian. It's not because I feel bad. I'll eat eggs.

chicken if it's not weird. I'm just, it's immensely in my mind. So I think for someone like me, maybe it's the most of, you know, I try to add protein powder in and collagen and eggs. Dr. Baker, can't we just take a perch in a picture like in a blender, put a, put like a perch in a, in a picture and

blend it up and just have her liquify and puree fish and meat and that kind of thing. Or what would be the solution for somebody as troubled as my wife? Well, I mean, I don't know how it works. I just have a mental thing. So yeah.

Well, I mean, you know, some of it, you know, it depends on how you grew up. And in my wife, to be honest, my wife, she's from France, and she was vegetarian for like 20 years. And she still eats steak now, but she still, she will not cook it. She has to have it well done, which drives me crazy a little bit. But because she just wasn't used to that idea of thinking it's blood. And by the way, there's no blood in me. Meat isn't that red stuff is not blood. It's myoglobin. So it's not actual blood that people worry about.

Um, you know, I think that, you know, for while many of us on this carnivore diet do consume a lot of like beef and lamb, particularly primarily beef, there's people that have had success consuming, you know, eggs and pork and fish and things like that. So it's doable from that way. The problem that you often run into is because fat becomes so valuable on this diet. Red meat does tend to have a little bit more fat.

cows are fattier animals and say chickens. And so you run into issues of not consuming enough fat. And so then you have to augment energy. Now you can add butter and all this stuff on there, one way to do it. But a lot of people, they just find seizures because some carbohydrates. And so that's why, you know, if we look at like the history of humans, you know, we hunted for a while, we killed these big animals.

They kind of ran out. We had to end up hunting skinnier animals, which didn't have as much fat. So then we had to augment our energy supply with more and more plant products. And we developed agriculture. And then we kind of went downhill as a species at that time. We got smaller. We are brain strong. Our bones got weaker. You know, agriculture certainly helped us to grow societally. You know, we had civilization and allowed for us to stay in one place and not have to kind of roam around chasing animal herds.

But it had an individual detriment to our overall, you know, human health. So, you know, like, like some people, you know, I mean, I'm sure Chloe, you have excellent access to really high quality meat. I mean, sometimes like some, like my wife in particular, she's still in like the fat. If I cook a ribeye steak, she's cutting all the fat off. It drives me crazy.

So I get around that by getting like a really well marble like a USDA Prime, maybe a tenderloin, which has more fat marble, but it doesn't have that those pockets of fat, which can be off-putting for some people. So getting enough fat in there, if you're going to go carnivore. Now, if you're not, you know, just including more protein would help me.

That'd be the road for me. It's just kind of trying to convince you to switch to a carnivore diet. I'm trying to convince Thomas to convince you to switch to a carnivore diet. I'm just kidding. So slick, Rick, I got to ask you, you've lost. Again, I'm just taking notes here. I want to make sure I'm not exaggerating. 92 pounds in how many days? 171 days today. So what questions or concerns do people in your life have when they go

Rick, are you only going to eat meat again? What questions do they have? Oh, so many people, they bring up the cholesterol. I had blood work done 75 days in and my cholesterol dropped 30 points. Doctor was ecstatic. My, my insulin had dropped and everything. Of course, everyone's like, you're not eating any fiber. You're going to have colon cancer and all that. And he'll, he'll could test when you eat nothing but meat. It's pure nutrition. When it comes to, you know,

having your bowel movement in the morning. There's not a lot there because your body absorbs it. When you eat all the standard American crap, you end up with a lot of crap. Okay, so Thomas, I'm going to give you an opportunity. I want my wife to think about the perfect question to paint Dr. Baker into the corner here. So Thomas, what question would you have for Dr. Baker about the carnivore diet, sir?

Yeah, so I think my biggest question. So I have enclosing spondylitis. I was diagnosed with that when I was like 15. And I've been on Celebrex ever since then.

curious to hear your thoughts on like managing that with carnivore. And obviously the goal there would be to get off medication. I just was able to cut my dose in half a couple of weeks ago because that CRP number was so low. And again, my doctor for that is a don't eat red meat once a month. That's it. That's max. So curious to hear your thoughts on that and kind of how to, how to manage that. And if that's possible to hopefully get medication free with that.

Yeah, so those are familiar with ankylosing spondylitis. It's what we call an inflammatory arthropathy. So like kind of like in the category of like rheumatoid arthritis, we have these autoimmune inflammation driven arthritis conditions. And carnivore diet has been wonderful for allowing people to see their inflammation drop as he just pointed out, his CRP was very, very low, which is what we'd expect to see. If red meat were inflammatory, we wouldn't see that. We would expect it to go high.

So as those inflammatory markers go down and your symptoms go away, the back pain goes away, you know, maybe if you have SI joint pain or something along like, I would expect you to be able to continue to taper and hopefully come off those drugs. Uh, we see that all the time now. Again, um, what I will say is that when we have people with these medical conditions, whether it's all sort of colitis, Crohn's disease, ankylosing, spinalitis, rheumatoid arthritis,

It usually takes six months a year of a fairly strict diet to sort of put that completely on remission, get people off medications when it does occur. And then at that point, some people are able to loosen things up a little bit. They're able to bring some things back in. So I don't sort of sit there. This is what you're going to have to eat for the rest of your life. I consider a carnivore diet a therapeutic intervention minimum for most people is about three months. Some people need a three month, six months a year. And then most people that do this over the long term,

will include periodically things here. And they're still going to eat a lot of meat. I mean, they're still going to be eating mostly meat, if not completely. Some people don't like it because for the sake of being easy. But I mean, yes, you probably, because taking celerics every day, you know, as the cocks do, and that's really an inflammatory.

It has downstream effects, kidney effects, it has effects on our overall health. So we want to get off medications whenever possible. There's no, uh, there's no advantage to being on meds when you don't need to be on them for sure. That's, that's, I think that's a pretty safe statement. So if you can get off that, if you got the cooperation of your doctor, I'm going to put in one plug for our company, Rivera, which we are a

digital health company, licensed in all 50 states. And we have physicians that are actually do this on a daily basis. They deprescribe, they work with patients, some of them are on carnivores, some are on some other, you know, close version. And that's what we do. And it's been really, really fun to watch these people. Real quick, I'm going to, I'm taking notes here, Dr. Baker. So I am, I'm hacking away in the mainframe as you are, as you are sharing here. What's that web address there, sir? What's that web address? So go to it's called Rivera R-E-V-E-R-O. R-E-V-E-R-O.com.

Okay, so let's refer. We are we are signing people up left and right. We just hired a bunch more positions. And so we do this and we just basically we provide, you know, nutrition plans. We provide physician support. We provide coaches that interact with people on a daily basis if they need it. I mean, literally they're contacting you every day to make sure you are getting your questions answered, getting support you need. We're checking labs all the time. We're checking feedback from our patients every day. We send the monitors to monitor stuff and it's really

You know, and I know, you know, Eric Trump's going to be there. I know we've got this make America healthy again thing. And this is a way to do this. This is a way that I'm very passionate about is that we are, you know, actually putting into practice what we've been preaching for many years. Because I've been a critic of the healthcare system just because I think we're incentivized the wrong way. We're doing all this reactionary, you know, pill for every real type of thing. When the reality is we should be fixing people's health. So we don't have so many sick people.

We wouldn't have to spend $4.5 trillion a year if we didn't have 60% or 70% of the country with chronic disease. If we can fix that, it's going to go a long way to make our country better. Now, I'm going to pull this up real quick before we go to Vanessa here. This is just an idea. I don't know if this will work, Thomas, if you're OK with this. But now that you've lost all this weight, I mean, you're looking handsome. So if you could just kind of change it, Dr. Baker, if you could change the way you say it, you could say,

And you can put Thomas in as the model. Look at this. Look at Thomas, you get Thomas in here. Do you want to try Rivera? Oh, yes. See, he said you want to get the sexy. See, Thomas, you could be like the male model for all you got to do is because Thomas looks like he would speak that way. If you didn't know him, you would think that he's a

It's kind of swarthy looking. I'm ready. I'm on the wait list. I'm ready to go. I know that you weren't planning on hopping on today's show, but I could see that you were behind me back there. I had to get you in here. What question would you have? If I have a final question.

So how much of a concern or do you think it's a concern? You know, I think it's really important to eat high quality meats like you mentioned. I know when I buy ground beef, it's grass fed. You know, and now you hear about, of course, all the shots that they're giving the animals and mRNA injections and I know hormones. How, how picky do you have to be about the meats you select, you know, when you're eating only meats?

Yeah, that's a great question. And I think it's, you know, I think you look at it from two ways from an individual way and then as a societal way. I mean, are we, you know, like I said, there's this bovare, you know, substance, they're going to feed the animals. This is something Bill Gates. I don't think he's invested, but he's investing in similar type of things. And again, is it a solution to a problem we don't have? Is it unnecessarily driving up the cat costs and making it more expensive for farmers? Probably. I mean, it's, it's going to put a lot of them out of business, to be honest. And so we're going to, we're going to lose our access to that.

On an individual level, I literally see people going to Walmart and buying meat and losing 100 pounds like these guys do. So I mean, on a more sort of macro level, on a population of I said, yeah, you can just eat what you can afford. And if you can't afford the best high-end stuff, you don't have to do that. Now, again, if you're ethics and your beliefs and you want to promote ranching or farming in a certain way, then absolutely, it makes sense to spend the extra couple of bucks there.

to do that. But I mean, we're waiting on studies. I mean, I know some of the guys are doing some of the research on this and we don't have any good studies on humans yet because it's just hard to get this stuff funded because everybody's putting their money in for drug, drug development and these types of things don't make a lot of money for people. So it's, it's, it's

You know, I can certainly say, don't feel guilty if you can't afford that stuff. If you can, and you certainly want to help these ranchers out, I would say buy direct from a rancher. I mean, it's a great way to do it. Yeah. It'll keep these guys in business longer. Like you guys are in Oklahoma, which is a huge, huge cattle state. I know I was working with Clay Stairs on perhaps, you know, having some Oklahoma folks do some research around this stuff. So.

It is probably more important, I should say, just the way, just based on the physiology and the anatomy of the animals, that you eat high quality fish, chicken, and pork, just because they're monogastric animals that are supposed for ruminants, and they have less tolerance to crappy diets showing up in their meat, whereas cows are kind of their magic animals. They really are. I mean, they're just like the perfect species, and they can just turn whatever into really high quality nutritious food for us, which is really cool.

Now, just to be clear, folks, I want people to understand this. Thomas, his company, it's called Full Package Media. They do real estate photography. He is not a model. I've been asking you to know this. Thomas is not a model. So I don't want people going to full package media going, excuse me, can I get the Rivera model? Is it possible? Can I hire him to come out and do my... No, it's not a modeling service. They do real estate photography. Right, Thomas, you're not offering... I know the inquiries have really gone up for your mail modeling services. You're not offering modeling services. You're just real estate photography, correct?

correct. Not not currently, but who knows. Now again, again, that's a referral folks. That's the website referral. Yes. Check out Rivera. If you want to get their sex, he has now slick Rick. You're a beautiful man and you came to our business conference and it was the craziest thing ever because I recognize your face, but I didn't and you've lost how much weight 92 pounds.

ninety two pounds seventy one hundred seventy one days craziness so in final question what final question do you have for doctor a baker there and then we'll do one final question from times with the final question is everybody everybody's online asking from a carnivore diet what can i eat we established that early you just only eat meat next question people say well as eating the carnivore diet healthy i think we've covered that but what question would you have for doctor shan baker i don't know if i got a question but i'd say anybody who's who's interested in it

You know, I think all of us have done all the major diets, the weight watchers, the intermittent fasting, all that, you pay money, you get on a plan, you restrict yourself, you're miserable on it. When you get off, you're like, God, I can eat again now. And then your weight comes back on. The thing about carnivore, you get on it, you're, you're full, you're not.

I mean, your diet's restricted, but you're not walking around in a hunger state. And I'm 51 years old and I've never experienced hunger because I was a clock eater. I mean, eight 30 in the morning, I'm planning what I'm going to eat at 11 o'clock and who with and where we're going to go. And then calling the wife, what are we having for dinner and then, you know, snacks in the evening. And when I started carnivore, all that just kind of washed away. My whole relationship with food changed.

And it wasn't all about the, you know, just eating to be eating. You start learning that it's there for nutrition and food. And as people, as people see you change, they start asking you questions. They're intrigued by it. I get people call me a couple of times, you know, and you start coaching them through. And then they always ask a question, can I still have a baked potato? Like, you can have whatever you want. It depends on the results you want to get. Nobody's going to come to your house and say, you're not a true carnivore.

You know it you know I have I have one. I have a cousin his wife and I'm curious about this because I hear so many doctors opinions that I know from my own thing is like BS. I got one he's five seven and he's two hundred sixty pounds and he's got a hernia doctor wants him to lose weight and they recommended gastric bypass. Like how ridiculous is that.

Now my wife, Dr. Baker, she stays thin by smoking. She started smoking about six months ago. She just, that's a smoker way to thin. That's what she does. She just, she wasn't sure where to start. So she went and said, what do you recommend? I'm thinking about getting addicted to this one. Just mess with it. So Thomas, what final question would you have for Dr. Baker, sir?

Yeah, I think my final question, and you kind of talked a little bit about it earlier, and I've heard you put out some stuff on the lean mass hyper responder type type person individual, is that you only see that in people that are below a certain body fat percentage, or is that people that are kind of on that path to losing weight with any sort of low, no carb carnivore based diet?

Yeah, that again goes to the cholesterol collection. And so like as to the point of Rick, he said, my cholesterol actually went down. The reason it went down is because he was probably of a BMI, probably above class to obesity. And so when we see people that are significantly obese, when they go carnivore or low carb, the cholesterol usually comes down.

But once they get to a certain threshold, and they start getting like below BMI 25, and they start getting leaner and leaner, that's when we often see the cholesterol going up. And that gets into the question, is that dangerous or not? And that's where the answer is, we don't know if we're sure it probably isn't though, or at least there's evidence to suggest it's not. I think that, you know, the

What we do show, and there was a really nice meta-analysis done in January of this year, 2024. They looked at 41 randomized controlled trials of low-carb, and they found the biggest relationship again was lean body mass, most predictor for high cholesterol, higher body mass. It either doesn't matter or it actually goes down.

And then, you know, it's one of those things that, and saturated fat had no real, saturated fat had very little impact. In fact, you can go on a low carb diet and eat all like olive oil and, and unsaturated fat, you know, nuts and things like that. And you'll see your cholesterol go up and people have demonstrated that. My friend Nick Norowitz, who is a Oxford PhD, Harvard MD.

has shown that eating Oreo cookies, believe it or not, he actually was able to lower his cholesterol by eating Oreo cookies just because of this lipid energy model and what it would predict. And so he went out and ate 12 Oreo cookies a day and dropped his cholesterol by 200 points, despite eating Oreo cookies. Now, not advocating for eating Oreo cookies as a health food, but it's just to demonstrate this is what's going on. We know why it's happening now.

Let me pull this up. Let me pull this up here. Final thoughts. I want to make sure we're all on the same page here. If you want to meet the Rivera and you want to meet that would be a Dr. Sean Baker. The Rivera or you want to meet the man who wants to be the male model potentially who could be who should be the male model for Rivera and you want to meet Eric Trump and you want to meet Robert Kiyosaki and you want to meet my wife who's been smoking her way to thin for several. No.

You want to meet the dream team. All you got to do is of step one, I got the steps here. Okay. So step one, you go to Amazon, you find the carnivore diet. This is how you win a backstage pass. You go to carnivore. You go to Amazon, you look for the carnivore diet, you buy a copy, you buy a copy and you screenshot it. If you for some reason can't figure out how to screenshot it, draw me a picture of you buying the book, do whatever you have just, and then just text me to my cell phone number. We'll keep this private between you and me and everybody. That's my cell phone number 918-851-0102.

You text me, proof of purchase. Boom, you have a chance to win a backstage pass. As of right now, as of this morning, we have 214 tickets remaining for our in-person workshop. That's going to be accessible. That's the Thrive Time Show, two-day interactive workshop. It's going to be March 6th and 7th in Tulsa, Oklahoma. I affectionately refer to it as Tulsa, Rousalom, March 6th and 7th Tulsa, Oklahoma. Everybody out there, you should come to this event. But if you want to earn a chance to win a backstage pass,

All you got to do is buy the book. That's the carnivore diet on Amazon. Text me proof of purchase to myself on number 918510102. And if you want to learn more about Rivera and I know you do, what you do is you just go to Rivera dot com. And if you feel like Thomas should replace this guy.

I don't even trust this guy. I don't know who this guy is. But if you want that Thomas to replace this guy, just text me to my cell phone number, folks. Seriously, just if you say this guy has to get replaced with the true face of Rivera, Thomas Cross and just text myself on number 9188510102.

And I'll make sure that all of your feedback gets directly to Sean Baker, because I know he wants to spend his day talking to you about who his male model should be for his website, revero.com. Dr. Baker, you're the star of today's show, sir. I'll give you the final word, final 30 seconds. What say you?

Well, I say thank you. I'd love to see folks there in March in person. So if you haven't already purchased your ticket and you want to go get it because I know they're going to go sat fast and we'll be able to stay together while we're there. Big thing. Don't outsource your help to someone else. As a physician, I can tell you, I care about my patients, but I only have like 15 minutes, you know, 15 minutes, a couple of times a year to care about you. You got to live with the results 24 seven.

This is worth trying. You'll learn a lot of stuff about yourself. And it's very educational as what Rick was saying, you'll change your relationship with food. I think that's essential. So many of us have bad relationship with food. This fixes it in many ways. So give it a try and have a great holidays.

Thank you so much. Merry Christmas to everybody. Thomas Cross and thank you. Slick Rick. I really do appreciate you. I mean this folks. I just I was so excited to hear that Rick. He came up to me. He said, Clay, I've been on the carnivore diet since the workshop. I've lost over 80 pounds mind blowing. I'm on the phone with Thomas talking about your results. Rick. He said, I've been on the carnivore diet.

I'm just super excited to hear success stories. And if you guys want to learn about the controversial approach, my wife has taken to smoking her way to thin. You can talk to her about that at our workshop. Thank you guys. I really do appreciate it. We'll talk to you soon. Take care. Bye bye. Thanks, Clay.

Hello, I'm Jordan, and this is my brother. And I'm Nate, some more of the Griddown Chowdown, and this is Larry, who is a local Ranger that we've partnered with. So we like to partner with the branches, just like Larry to provide the best meat for Griddown Chowdown. Now, Larry, you've been ransing for over four generations, is that correct? That's correct. I'm third generation, my son's fourth generation, and I've got some grandkids that are 15. Yeah, that's awesome. We've been here for quite a while, yeah.

I am wonderful, Clay. I'm glad to be here with you today. And just to give people a little context, how long have we worked with you and you're in your business, sir? A little over three years, Clay. We've been together for a little bit of a journey now. And I think we've picked the best of times and the worst of times to work together. I mean, it's like right at the peak of the geopolitical craziness. That's what we started working with you. But you've continued to grow. What kind of growth have you seen over these past three years? Just so the listeners know that you do have, in fact, a business that can navigate through difficult times.

Well, we have over doubled our business here at Win and Inja since working with you. I actually went back and looked through our numbers. And I looked at some of our goals that we had set in the original conversation that I had with your team. And we have surpassed my original number that I wanted to hit with you guys. And I was quite shocked at how almost like easy, but systematic it was for us to be able to get to where we wanted to be.

Okay, folks. On part one of today's show, you heard about a successful entrepreneur who decided to buy a franchise and is now thriving. Yes. On part one of today's show, you heard about a real human out there just like you. He decided to buy a franchise. Why? Because owning a franchise is kind of like bumper bowling for business. You're less likely to throw a gutter ball because it's like bumper bowling for business.

And on part two of today's show, we're joined here by a successful franchise or this is the man who built the window ninjas dot com franchise long time client. Gabe Salinas. Welcome on to the thrive time show. How are you, sir?

I'm great, Clay. Thanks for having me. It's good to talk to you again. Now, brother, I recognize that an oxy fresh dot com franchise is different from a window ninjas dot com franchise. But our client that we featured on part one of today's show has been successful because he's following a proven system. And I believe if people follow the proven system that you offer at window ninjas dot com, they will also be successful. But I'd like to start with asking you, what are the core services and products that you offer at window ninjas dot com?

Well, here at Window Ninjas, we offer professional window cleaning, including residential and commercial work. We do pressure washing, gutter cleaning, we clean dryer vents, and we perform holiday lighting, sales and installation. So we can really bright up the home or business during the Christmas season. And so what kind of person would buy a windowninjas.com franchise? I mean, what kind of person would say, you know, well, a windowninjas.com franchise is ideal for me.

We have a wide range of people that come searching for our services as far as a franchise goes. And our franchisees, all the ones that we have existing right now come from various backgrounds. So anybody can do it. Anybody who wants to start a business can do it. The best people that we find that work well within our system are people that are go getters.

They like to follow a system. They want to make quite a bit of money. They want to have some time for you in financial freedom. And they, they came from some sort of background of either being in a career oriented job, working for some major big company.

And they were tired of working that kind of restrictive culture that that produces. We have people that have come straight out of high school, spent a little bit of time in college, found out that wasn't for them.

and they went into some sort of trade or physical labor and then they just happened upon us and then we started talking and they became a franchise. And then we have some that have been in kind of like a little bit of limbo. They've gotten out of college. They've kind of floated around. They've gone from trying to find the right career path for them and then they stumbled upon us and they literally said, wow, man, where has this been my entire life?

and they have embraced it and been very successful. So, pretty much wide range of people can benefit from a windowninjas.com franchise clay. I would definitely say people who like to follow a system have a proven path, like to basically learn a proven system, and they definitely want to make some good money and they want to, they want some time freedom and some financial freedom as well. That's really what they're looking for.

So if somebody buys a window ninjas dot com franchise, what's involved in it? You know, we heard on part one of today's show that the oxy fresh franchise owners, they were talking about how, you know, they have to go out there and wow their customers. They have to make sure that they wow those customers that they're always recruiting new people that they're, you know,

gathering objective reviews from happy customers, and that there's a call center that schedules the appointments for them at OxyFresh, which is very similar to what you guys provide at window.ninjas.com. What is expected of a window.ninjas.com franchisee?

It's very similar to an OxyFresh. It's just that we're in two totally different industries. I mean, OxyFresh is a carpet cleaning company and that's what they specialize in. And we are a professional window gun or a pressure washing company and that's what we specialize in. Yes, we have a call center. So that really makes it easy on our franchisees.

All of our calls come into one centrally located location in our corporate office. It's handled by professional members of our staff that we train regularly, daily, weekly, monthly. We teach them how to be proficient on the phone. We teach them how to be very helpful.

We teach them how to be organized and follow our system as far as getting the jobs in on the books and or setting jobs up to quote. So there's a lot of these things that are very similar to what Oxy does and we we follow a proven system and then the franchisees themselves we do require them to follow our system and our system entails things like

getting our quotes done within 24 hours, going out on a regular basis and meeting new people, gathering objectionable five star Google reviews every single day, um, wowing our customers by dropping in on all of their service personnel.

throughout the day and just checking in on them and or checking in with the customer themselves. Becoming a staple of your community that really helps as well. We always encourage our guys to do that. Be part of the community that you're living in and earning money from.

And we find that doing those things really creates success for them. And it also creates success for us over here at Winona just because when they do those things that we're asking them to do and they do it on a regular basis, they do it like clockwork, very systematic. We generate a lot of calls and a lot of leads from that activity that they're doing. And then we also generate a lot of leads and activity from our professional marketing system that we have in place right now.

Now what kind of money does somebody need to plan on putting up? The guys with OxyFresh on part one of today's show, they were talking about, they had to buy an OxyFresh franchise and people could look that up and get into the details of buying an OxyFresh franchise if they feel so led. Tell me about what kind of money, what kind of financial outlay is required to buy a windowninjas.com franchise.

Well, first of all, there's the initial franchise fee. So once you're reading through our franchise basement, everything like that, you'll see that there is a $49,500 franchise fee.

for that person to pay us so that they can have the rights to a specific territory that they want to be in. It also gives them the entire system that we that we offer to them. And they also have an opportunity if they spend an additional $10,000, they can also receive what's called our high rise commercial window cleaning addendum.

That gives them a 25 square mile radius of five stories and above commercial buildings that they have access to clean and provide our services to as well. So depending on which path they take, they're looking anywhere between 49.5 and 59.5 for the franchise agreement for the franchise fee and then

What we do is we then take them and we put them under our wing for two weeks or a month. However long it takes them to fully learn the system. We do a full training with them. We do it here on site in our corporate office and then we actually go out to their location as well and help train them for an additional week as well or more if they need it. So we're giving them all of that training. We're giving them their specific carved out territory of the world that they want to live in, work in and earn

great income in. And we provide all of that for them. And then we also build out their first truck. We set it all up, equipment, everything like that. By the time it's all said and done, a typical franchisee with a franchise fee and the equipment purchase, they're looking somewhere around that $150,000 range.

And so again, I want to waste anybody's time out there. I know everybody's busy. There's a lot of opportunities. What's the steps people need to take kind of step one, two, three if people want to go ahead and get started or learn more about buying a window, ninjas dot com franchise. Well, Clay, we make it really easy. They can hop online. They can go to our franchise page. They can fill out that form online and they, that information will get sent over here to our corporate office and somebody will reach out to them, get them on the phone and we'll start the conversation.

They can do it that way and they're going to find a lot of information. But most importantly is like if they do take the time and the energy to just make that first step and fill out that form and send that to get that sent over to us, we will start that conversation. We will sit down with them. We will answer any questions they have.

We will ask them questions. We'll kind of get to know each other. We want to make sure that this is a good opportunity for them, and we want to make sure that it's a good opportunity for us. We're really trying to find the right people to be members of our team over here at Window Ninjas. We consider all of our franchisees like family. We treat them that way, and they treat us that way as well. We know that this is a long-term opportunity for us and them.

It can really be beneficial from a financial standpoint for franchisees, and it can also be beneficial for window ninjas franchising, which is what I'm operating and owning and developing right now. And so we're always looking for great people. Anybody who has any questions, whatever it is, there's no dumb question. It's just questions that aren't asked. And as if they've got a batch of them, just by all means they can reach out.

We can start the process. We can find out a little bit about them. We're more than happy and very transparent about who we are. For example, I've been in this industry for 32 years. I was part of a franchise system early on in my career.

and I know the difference between a good franchise system and a bad franchise system. And that was one of the reasons why I chose to franchise window ninjas when I started this company is because I knew what it was like to be part of a bad franchise. And I didn't want anybody else to have to go through that situation. So anybody that's looking for a great opportunity, anybody that's a go getter, anybody that is maybe stuck in a rut in a career that they're just not happy with, I would highly suggest reach out to us over here at Window Ninjas and let's have a conversation

about what opportunity we can provide you and what kind of success they can reap the rewards from.

I don't question I have here for you. You know, people ask me all the time. They say, Clay, you know, I'm looking into buying a franchise. How long does it take? How long does it take for somebody to onboard? And I could get into the details of OxyFresh. I could get into the details of other brands. I know people that have bought a franchise. I've met with people actually used to do the entertainment for the McDonald's franchise owner in Tulsa. And some of these franchises are $2 million and they take months of in-person onsite training.

Um, in your case, how much training is required and how much time investment is required if somebody decides to, uh, move forward with a window ninjas.com princess. Well, Clay, once we get everything locked in and everything signed and then all the financial deals or deals are done and the equipment's order, we can literally get somebody trained in as little as a week. We have, we have literally seen some people get trained within seven days and that is just out. It's just crazy to me.

However, there is always ongoing training that goes on, but we can get somebody up and running literally on average. What we're seeing is people get up and running in about two weeks. We're giving me a full week here at our corporate office of just hands-on training, knowledge, just, you know, you got classroom sessions, you got physical sessions, you got these ride-alongs on the trucks and you've got the actual jobs that they're performing over the course of a week. And it's just we're teaching them so much skill level. And then when they go back home to their location,

We're following up with them and we will even send somebody out to their location that first week to help them do the on the ground marketing processes, make sure that they're following through on their quotes and how to do the quotes properly as well as we'll just continue to train on that skill work.

And after a week here and a week in their backyard, these guys are really, really ready to rock and roll. We also create train when we do them with training. We're teaching them accounting systems, we're teaching them more marketing systems, and we're doing more than just teaching them the physical skill of how to clean a window, or how to install holiday lights, or how to pressure wash a house.

And we have all these things on video and we have these things in manuals. So, and there's just, we have such a big staff that's of support staff here that it's just, they can literally get their hands on anybody at any time. They can get the answers to any questions that they may have. But within two weeks, man, these guys are pretty much good to go.

And over a course of six months as they're mastering their day-to-day tasks and they're getting to a repetitive motion, we really just see these guys really start to thrive and really generate some good income.

Hey men to that. Well folks, I encourage everybody check out window ninjas dot com window ninjas dot com. That's Gabe Salinas. He's sort of a big deal. People know him folks. That's window ninjas dot com. Gabe Salinas. I really, it's an honor to help you grow your business and be it's fun to see it franchise and scale. And I encourage everybody join the party, join the momentum, join the conversation, check out window ninjas dot com and gable. Talk to you next week.

Sounds great, Clay. Have a good Christmas. Thank you. Clay Clark is here somewhere. Where's my buddy, Clay? Clay is the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He's like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy is like the greatest marketer you've ever seen, right? His entire life. Clay Clark, his entire life is marketing. Okay, Aaron Antis on March 6th and 7th. March 6th and 7th. Guess who's coming to Tulsa, Russell? Oh, Santa Claus? No, no, that's March. March 6th and 7th. You're going to be joined by Robert Kiyosaki. Robert.

The best selling author of Rich Dad Poor Dad, possibly the best selling or one of the best selling business authors of all time. And he's going to be joined with Eric Trump. He'll be joined by Eric Trump. Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you get billions of dollars of

business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.

Now, since you won't brag on yourself, I will. You've sold billions of dollars of houses, am I correct? That is true. And the book that kickstarted it all for you, Rich Dad Port, the author, the best-selling author of Rich Dad Port at Robert Kiyosaki, the guy that kickstarted your career. He's going to be here. He's going to be here. I'm up.

Now, Eric Trump, people don't know this, but the Trump Organization has thousands of employees. There's not 50 employees. The Trump Organization, again, most people don't know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of the United States and sued to be the 47th president of the United States,

He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. It's Eric Trump is here to talk about.

time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages

billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He's been the man behind it. So you're talking, we're into nine going into 10 years of him running it. And we get to tap into that knowledge. That's going to be amazing.

Now, think about this for a second. Would you buy a ticket just to see a Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we're also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker, he's been on Joe Rogan multiple times. He's going to be joining us.

You've got Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at The Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It's $500 for a VIP ticket. We've always done it that way. Now, if you want to take a general admission ticket, it's $250 or whatever price you want to pay. And the reason why I do that

And the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it's like to be the tight spot. So if you want to attend, it's $250 or whatever price you want to pay. That's how I do it. And it's $500 for a VIP ticket. Now, we only have limited seating here with them. The most people we've ever had in this building was for the Jim Brewer presentation. Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here, 419 people.

, and

what we call the upper deck, or the top shelf. So the seats are very close to the presenters, but we're actually building right now, we're adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to thrivetimeshow.com.

go to ThriveTimeShow.com. When you go to ThriveTimeShow.com, you'll go there, you'll request a ticket, boom. Or if you want a text to me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It's my cell phone number. My personal cell phone number will keep that private between you, between you, me, everybody. We'll keep that private in anybody. Don't share that with anybody except for everybody. That's my private cell phone number.

It's nine one eight eight five one zero one zero two nine one eight eight five one zero one zero two. I know we have a lot of a Spanish speaking people that attend these conferences and so to be biolingually sensitive myself on numbers nine one eight eight five one zero one zero two. That is not actually bilingual. That's just saying quan for a one. It's not something.

I think you're attacking me. Now, let's talk about this. Now, what kind of stuff will you learn at the Thrive Time show workshop? So Aaron, you've been to many of these over the past seven, eight years. So let's talk about it. I'll tee up the thing and then you tell me what you're going to learn here. Okay. You're going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?

Oh yeah, we're going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It's like, how do I actually make people know what my business is and make it a household name? You're going to learn some intricacies of how you can do that.

You're going to learn sales. So many people struggle to sell something. This just in your business will go to hell if you can't sell. So we're going to teach you sales. We're going to teach you search engine optimization at some top in the search engine results. We're going to teach you how to manage how to manage people. Aaron, you have managed to no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people.

Why does everybody have to learn how to manage people? Well, because first of all, people either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But

If you have the right systems, you have the right processes, and you're really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they're teachable, they're driven, all of those things, then you can get those people all pulling in the same direction.

So we're going to teach you branding, marketing, sales, search engine, optimization. We're going to teach you accounting. We're going to teach you personal finance, how to manage your finance. We're going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you're not organized? How do you do organization? How do you build an org chart?

Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now, let me tell you how the format is set up here to get books. This is a two-day interactive 15. Think about this, folks. It's two days. Each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days to two-day interactive workshop. The way we do it is we do a 30-minute teaching session

And then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it's the best part about the workshops because here's what happens. I've been to lots of these things over the years. I've paid many thousands of dollars to go to them.

And you go in there and they talk in vague generalities and they're constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don't you leave not getting your very specific questions answered about your business or your employees or what you're doing on your marketing. And what's awesome about this is we literally answer every single question that any person asks. And it's very specific to what your business is.

And what we do is we, we allow you as the attendee to write your questions on the whiteboard. Yeah. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you're stretching, this is a true story. When you get up and stretch, you'll be greeted by mariachis. There's going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there's just, you had a crocodile one time. That was pretty interesting.

You know, I should write that down, and I can get it. Oh, sorry for that one guy. We lost the crocodile. We duct tape this. It's face. Right? We duct tape. No, this is a baby crocodile. Yeah, duct tape around the mouse. It didn't bite anybody, but it was really cool. Passing that thing around.

of

That means you have less than 3% of our population that's even self-employed. So you only have 3 out of every 100 people in America that are self-employed to begin with, and when Inc Magazine reports that 96% of businesses fail by default, by default, you have a 1 out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this, no hyperbole.

No exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double. And you say double? Yeah. There's businesses that we have tripled. There's businesses. We've grown 8X. There's so many examples. You can see it. ThrivetimeShow.com. But again,

This is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best selling author of Rich Dad Portad. You add to that Eric Trump, the man that runs the Trump organization. You add to that Sean Baker. Now you might take, but Clay, is there more? I need more. Well, okay, Tom Wheelwright is the wealth

Not just for Robert Kiyosaki people say Robert Kiyosaki who's his financial wealth advisor? Who's the guy who manages who's the who's his wealth? Strategist his wealth strategist Tom will write will be here and you say clay I still I'm not gonna get a ticket unless you give me more Okay, fine. We're gonna serve you the same meal both days true story. We have we can't And because simple

I keep it simple. I literally bring in the same food both days for lunch. It's Ted Esconzito's an incredible Mexican restaurant. That's going to happen. And Jill Donovan, our good friend who is the founder of RusticCuff. She started that company in her home. And now she sells millions of dollars of American products. That's rusticcuff.com. And someone says, I want more. This is not enough.

Give me more. OK, I'm not going to mention their names right now because I'm working on it behind the scenes here. But we've got one guy who's giving me a verbal to be here. And this is a guy who's one of the wealthiest people in Oklahoma. And nobody really knows who he is because he's built systems that are very utilitarian that offer a lot of value. He's made a lot of money. And it's the it's where you rent. It's short. It's where you're renting storage spaces.

he's a storage space guy he owns this that what do you call that the rental the uh... storage space storage units this guy owns storage units he owns railroad cars he owns a lot of assets that make money on a daily basis but they're not like customer-facing was most people don't know who owns the many storage facility or most of the who owns the

warehouse that's passively making money. Most people don't know who owns the railroad cars, but this guy, he's giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you're out there today, you want to change your life. You want to give yourself a incredible gift.

You want a life-changing experience. You want to learn how to start and grow a company. Go to ThriveTimeShow.com. Go there right now. ThriveTimeShow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author. Rich Dad Portad. He'll be here. Eric Trump, the man who leads the Trump Organization. It's going to be a blast. He blasts. There's no upsells.

Uh, Aaron, I could not be more excited about this event. I think it is incredible, and there's somebody out there right now you're watching, and you're like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that's gonna change your life. I promise you, this'll be ten times better than that.

like I think the wrong week we're smoking don't do the smoke your way to thin conference that is I've tried it don't do it yeah chain smoking is not a viable I mean it is life-changing it is life-changing if you become a chain smoker it is life-changing weight loss program right not really so if you're looking to have life-changing results in a way that won't cause you to have a stoma

Get your tickets at ThrivetimeShow.com. Again, that's Aaron Antis. I'm Clay Clark and reminding you and inviting you to come out to the two-day interactive Thrivetime Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can't wait to see you up right here in Tulsa, Oklahoma.