An Hour Of Social Media Marketing Tips l Day Trading Attention Live Stream | #6 of 2024 Top Podcasts

Hey everyone, we're counting down to 2025 with our top episodes of 2024. Here's episode number 6.

Work the floor at Wine Library on a busy Saturday in November of December. Go garage sailing. Work all week, 50 hours, 60 hours, 70 hours, Monday through Friday, and then wake up at five in the morning on a Saturday to just spend 30 bucks to flip for 100 bucks. Like these silly things that get me going. Alec. What's up, Gary? What's up, my guy?

It's a pleasure, man. Thank you so so much for pre-ordering the autographed copies of both books. What are you gonna do with the two books? Probably put it in my barber shop for the kids for the kids book. Yep And read the Day trading attention for yourself. All right, brother. What's your question? So I open a barber shop with a car wash

So you can get a hair set and car wash at the same time? Okay, first of all, I'm obsessed. One of my favorite cartoons as a kid was called Wuzzles. And it was like two animals in one. Like, one of them I remember was an elephant and a butterfly in one. I've always been fascinated with the two for one special. The barbershop car wash combo is fucking gangster. I'm pumped right now. Yes, sir. What's it called? And drive in barbershop. I love it. All right? Go ahead, Alec.

Um, I've been on socials for the last year. I grew my TikToks to around 120k followers. But, um, I don't know, I just keep doubling down on that angle. Like, oh, you can save time.

and do two things at once, trying to get the entrepreneurs, that makes sense. The other thing you should definitely do is make both entities stand up on their own merit. Not only can you save time, and not only is this for parents that are busy, for stay-at-home dads, for entrepreneurs, for not only that, but individually, you need to build them both up as well, which is like, besides that, our car wash,

crushes in this general 30 mile radius as a top car wash. On top of that, our barbershop is legit. This isn't like, this is, cause what you might get caught with is that people think it's a gimmick, but the quality of the haircut's not proper. You need to be like, not only are we the best fucking barbershop, but also bam bam, you can get your shit washed. You need to make them stand on their individuality, not just about the value. Well, I guess my,

My biggest problem, I'm coming up with this. Okay, I'm a barber and I'm a really good barber. We're a five-star in the barbershop with 500 plus reviews under a year. But now I can't find anyone to run the detail side that's... Alec, the biggest issue entrepreneurs make is they don't fall in love with yet. Well, here comes a clip.

because I know my team hasn't heard this before, this is new. This is why this show fucking rocks for me. Entrepreneurs do not fall in love enough with yet. Bro, everything that's bothering me right now, I finish with yet at the end and I feel better. I do have guys starting this week, so. Yeah, so why the fuck are we talking? You're good, bro. And by the way, but here's the key. I see the, I hope he works out. Pretend that he's not gonna work out. The other thing that entrepreneurs don't do well, do you know fighting? Well,

Okay, let me tell you about fighting. When you know a punch is coming, like you're in a fucking fight, and you know the punch is coming, that same punch when it hits you?

You're gonna be able to handle that better than if you got sucker punched and didn't know the punch was coming. At the same power, same thing, because your body was ready for it. Entrepreneurs need to be ready that nothing works out. That's the difference between entrepreneurs that are winning and do it long-term versus ones that are in the game for a minute and are out in a year. They came in not being prepared to be punched in the fucking mouth. All that entrepreneurship is fucking getting punched in the mouth.

So you need to go in, not with this. I hope this works out. You need to go in with, this dude's probably not gonna work out and I need to be mentally fucking prepared for still running the car wash too. And I'm a little worried about my barbershop going down. And then when it does work out, like when Sid started as an intern.

Right? I was like, this guy's a doof. He's not going to be good. And here we are. He runs the whole team now years later. You need to put yourself in that mindset. Because otherwise, you become emotionally sucker punched. Thanks, Seth. Got it? How scalable do you think this concept is? I think you have 5,000 of them if you're good enough. And I think you could have none of them if you're bad enough. It's very scalable. I think time is the number one asset. And I think anything that...

Yeah, I mean, look, time's number one asset, and so if I can go get, I mean, I would love this fucking place. Let me give you me. I would, if this was in Jersey, obviously in New York, it's a little bit different, but if I lived in Jersey, I would go to this place in a world where I don't even wash my car, but I would do it once in a while because I just subconsciously would be like, this is a good arbitrage, a good vig. But it's gonna scale based on the quality of your operational capabilities and the quality of the individual units. Got it?

All right. Love you, Balak. Thank you so much. Thank you. Let me know how the book is. It's always great to see you. How are you? Great. How are you? Good. Thank you so much. Are you just going to be a real estate question? Yes. Good. I'm really looking forward to having you on the podcast next month. Can't wait to do it. You're welcome. You're welcome. Karma, Karma, Karma. All right. What do you got? Okay. So you talk about the concept of culture hacking, which works. Period.

I work in commercial real estate, which is like a really unsexy, kind of difficult... Disagree. Okay, love it. How do I culture hack something like commercial real estate that isn't residential? I wasn't confused by the commercial and residential aspect of your question.

is by hacking what commercial real estate decision makers are doing. So for example, let me give you an example. If you and I know that wing stop is exploding or I'm on the board of Bojangles. So if you know that Bojangles is now expanding outside of the southeast.

and let's say you're strip mall life or single store unit corner life in Ohio. That's what you do for a living. You can be making green screen videos about trends in the QSR. Let's say you want to predominantly in commercial real estate, sell to banks and QSRs.

Well, then you could be making green screen videos about trends in business news around there. And if you have thoughts or observations, you may just randomly show up and build brand to those people. If you're doing it for corporate offices, you could be making content or writing articles or doing audio around back-to-office dynamics. I may watch you because you had a good point on how to get millennials excited to back-to-office. And then I would look at your profile and be like, oh, she does commercial real estate? Well, in Ohio, well, I'm opening an office in Ohio.

Like right now, watch this. Right now, we're doing business and mindset talk, right? But watch this.

Everybody, please sign up for winetext.com right now if you buy wine on the internet. Or even if you buy wine at Total Wine or locally. If you buy wine, definitely at wine.com where you're getting ripped off with all love to wine.com. If you buy wine on the internet, please go to winetext.com and sign up. It would mean a lot to my dad. Because you have attention, you're able to send that attention. I don't want people to sign up for winetext.com if they don't buy wine.

But I know WineText.com is a really good discount wine service and it's epic. And if somebody does buy from Wine.com or buy from their local total wine or binnies or whatever, this is going to be better for them. And so now 50 people are going to sign up because of this. If you signed up for WineText.com right now and you're into Wine, please say just signed up.

20% of those people will fall in love with this service and there'll be a customer and it was off the attention. You could have attention by bringing value to your audience and then if it works for them, what you're selling them, that's great. And if it doesn't, that's great too. I don't need anybody to buy the bundle today. I'd love for them to buy the bundle today. I don't need anybody to sign up for winetext.com today. I'd prefer they do because especially when it's for my dad to get even more excited, but you know what I mean? Yes. I have a question for you.

Please? Do you want to crack a B-friends card pack? Right now? Yes. Very much so. Okay. Here we go. I got a stack just in case for backups. I got one for you because I got a lot of questions too today. Okay, okay. Here we go. Oh my gosh, I'm so nervous. Here we go. First card. Love it. The legit llama. Ooh, the midi-cawa. Let's go. That is so badass. Is that the tepier? The Malaysian tepier? I love it.

Ooh, focus falcon. One of my faves. Focus falcon. Thank you, Gary. See you next month. Love you. Well, my brother. I'm pumped to be here. I'm pumped, man. Yeah, it's often to meet you. So I'll get right to it. So I have a clothing brand called Odada Peril. O-D-A-A-A-T stands for one day of time. I found it in my sobriety. Proud of you. Thank you. How long, my brother? I'm almost over for two years.

Thank you. I found it on my one year sobriety anniversary. And I have a son who is almost two. So if you do the math there, my struggle went beyond. I'm going to show this to Instagram because I couldn't, I don't think you can see it here, but that gave me goosebumps, but I'm really proud of you. Thank you so much. I appreciate that. And so yeah, so we're about eight months, eight months old into the process, you know, just doing as much as we can and listening to you constantly to figure out what is the best next move

to help promote our brand. And one thing I keep writing. I can tell you right now read the living shit out of day trading attention. I'm going to. Like literally read the living shit out of it. The kind of book that people are going to have on their desk for like months. Like there's so much there. Full disclosure. I was borderline bored reading it in the first half because it was so fucking detailed. Yeah. Like textbook-y.

Obviously, I did that because I know people really need that level of detail, and obviously because I live it every second, but it's gonna fucking crush for both kind of learners, the Gary B-type, where it's more like Matt Brown and all that, because there's stories in it, there's examples. It was like 12 and a half, but it's gonna be very tactical for people that really like that kind of stuff too. Okay, so my primary question was, I hear you talk a lot right now about LinkedIn, so I've been trying to jump into the LinkedIn

bandwagon if you will. It's obviously a lot of B2B. Yeah. Linkedin's awesome for B2C. Yeah. But it's really a tier two, three, like fill in the blanks place. You need to crush Facebook and talk for sure. Yeah. And you

You know, Instagram is hard. It's very competitive on the supply and demand of attention. It's hard for the day trade. I think Facebook is a fucking golden goose for so many apparel brands right now. And too many people think of it as like their grandma's world.

And then checked out, you cannot believe. Actually, watch this. For the 10,000 of you right now, if you still have a Facebook, go in there and send some people over here and tell them to mention that they came over from their friend from Facebook. I think people be stunned by how many people show up. There's so much attention. Yeah, and we do have a Facebook and transparency. We've had an issue with Facebook shutting down our account.

and then like not being able to link it back to our Instagram. And so I actually, before I jump on this call with you, I was actually in a chat with someone to help me try to resolve the Facebook issue as you know, but it's massive. It's very hard to talk to them directly. So we've been kind of having some struggles with that restriction. Email me at Gary at VaynerMedia.com and say I'm Jeremy from the show today, Facebook issues. Gary at VaynerMedia.com, I'll help you.

Thank you. You're welcome. I'll do that today for sure. So yeah, so that's primary and so primarily it wasn't excited enough about how big of a deal that would help for us, right? I'm kidding. I'm joking. I get all the time. My face is like naturally always just kind of.

No, I'm actually very excited about that. I'm also nervous. I'm just having fun. Look, I'm here for 11 hours. I can't throw some jokes at everybody. That's awesome. So, again, the brand we started based on my sobriety, but we are not just simply a sobriety brand. I'm really proud of the company so far. We're sourcing

our materials and our blanks from Portugal, all really high-end materials. I'm doing the embroidery and printing myself right now. Again, more on the eight or nine months old, I'm looking to scale. But yeah, it's been an awesome process. But my previous career, I got a lot too. I did a lot of work with Procter & Gamble. I did a lot of brand building for their ventures division and so on. That was kind of like my previous life. And then once I got sober, I wanted to pursue a new passion. So that's where we are now.

I'm so proud of you, brother. I'm so glad you're here. I'm so humbled for being on. I hope you have the best day. Thank you so much, Gary. It's a pleasure, man. Hey, man. Hey, man. How are you? Good. How are you? Good. What's your name?

I'm Hammy. I'm Cash. And we love you, bro. We just want to please. Hammy, Cash. Where do you live? Toronto. It's amazing. It's amazing. Great. All right. What can I help you with, boys? We run a use car dealership for the past five years based on integrity and honesty. And it's a really weird thing when you say it in this type of industry, because it's very difficult to make money if you want to be 100% honest and keep your integrity.

So we've been working on an idea and it is a business now. It's called car rookie. We realize that people are not so much about finding their car anymore. They're more about finding the people that are going to sell them a good car. Yeah. So we have a bunch of ideas of how you're going to implement them. You're doing some market research right now by soft launching it. Basically, the idea is that we want to become the digital person that goes with people to the dealerships to make sure they don't get ripped off.

and then find the salespeople and the dealerships that are honest and are not pushy and then incentivize them by sending them more leads. That's really the gist of the idea. But because it is extremely new idea, we're wondering, how do we do market adoption? How would you approach this type of a new idea and see what people like and don't like? Organic social media content at scale.

I mean, it was, I told you he was going to say it. I saw someone last night and they were like giving me this huge compliment about my social media content at a restaurant and they kind of, and he turned back out and he said, but you, you do say a lot of the same stuff. I'm like, well, do you want me to say stuff I don't believe in? Sure. Thanks. So look, I mean, the reason I wrote day trading attention right now is right now, it's harder than ever to be great at it.

It definitely is. Yep. But it's never been bigger if you're good at it. The difference between social media organic content, not paying ads today than seven years ago is it's harder to break out because there's so much more supply, day trading attention, supply and demand.

Right, yep. But when you get good at it, the upside, there's so much more attention. So when you break out, then that's, I mean, if I was doing what I was doing back in 2000, I am in 2007 to do this every, do you imagine if I did this every fucking day, it'd be game fucking over. You give me 24 months of being live for 11 hours, just giving people value. In 24 months, I wouldn't be able to walk without people stopping me on earth.

I'm not in that place right now. But I was doing that on Twitter in 2007, 8, 9, 10. The problem was there weren't that many people on it. Literally with you pushing content, content, content. And because of the lack of time and us always running around, we actually this year, because we were in a better financial stage a little bit, and we actually hired the full time content guy on this.

for both the dealership and the new businesses and everything that we do on the side so if i were to say let's just say because obviously the dealership is good right now but for car rookie if we were to

What should we care about the most when sending out content, right? What is my main focus to care for? Is it the feedback? Is it the attention? Is it different platforms? You know what's crazy? They're going to shit because there is literally a car example in the trading attention. There's a lot of TikTok virality for car life. So it's all content.

organic content, you're going to learn from it. You want to build the brand of car rookie and you want to teach people what the value is of it. And it's very easy. You want to win on the first second of the video. It's going to be like, are you scared of getting ripped off buying a car? That's what everyone feels. That's what the content needs to be. I got a very big idea for you guys. So you have a car dealership, yes? It means you have cars. Yes. Yep. I would be DMing Toronto influencers.

Okay. Okay. In exchange for them coming to the car dealership and doing a video for car rookie testimonial, you give them a car for a week, a day, a month to like rent from you for free. Okay. Very interesting. Very interesting.

testimonials so you're saying basically get real live people sharing their well it's not gonna be real life people fucking influencer it's not even testimonial you have to be transparent put hashtag you're just you're just building awareness people like oh it has to be authentic no it doesn't you just need awareness there's nothing authentic about buying a super bowl ad you're paying for it for sure you're just people to know about it but even a better ronto people knowing about it

Can I just make one statement? If you could please kindly tell us if you think this statement could be true or not. We don't want to be the victim of wishful thinking. So that's why I want to ask you this question. We observed that a lot of platforms that we're trying to sell cars online are not doing really well. And we noticed that it's more becoming about consultation than the cars themselves. Unless you're selling like supercars, which are super rare,

If you're selling regular economy cars, then most it becomes about the people that are with you through the process. Would you agree with that statement and do you think that this kind of an idea could be a new trend and would you be interested in it at all?

The third part is I'm only investing in creator. I'm raising a new fund, which is the only way I'm invested. And we're only invested. We have a very big thesis that we told the LP, so I have to stick to it, which is creator-based businesses, predominantly CPGs made by humans. So I'm not in a place right now where I really am focusing on investing in anything outside of that.

Dear first two points, I believe that car culture has changed forever because of Uber. And I think we haven't even begun to feel the ramifications. Every single teenager in the world 25 years ago, at 15, started dreaming about what car they were going to buy or be able to buy or what their parents would buy.

There's no 15-year-old in the world that gives a shit about a car. Of course, that's a hyperbole. There's many that do, but to your point, it's usually high-end. They don't care about, like, a Honda. You know what I mean? And a lot of them are saving money by not buying cars and using an Uber when they need it and people are working from home.

I believe the car world has changed forever. I think your intentions, right? And the good news is your intuition isn't your intuition. That's my intuition. You're on the front lines. You see it. You smell it. You guys know it's done the way it used to be and to your point, just like day trading attention, day trading attention. Gary's Facebook ads good. Yes. They were a lot better though. 11 years ago when they were 19 cents to get in front of someone than $2 and 13 cents.

And then there's a tipping point, right? There's a tipping point. In your business, the margins are small enough, the competition's high enough.

all that everybody arbitraged on top of Google and then there became toll booths to send you business, right? Yeah. And the math is now not going to work. There's not enough money because of the changing behavior to make the whole system. And then there's going to be pain. That's why you're seeing what you're seeing. I think you guys are young men. And what I love is that instead of crying about it and saying, I wish we were 30 years older and we had had a great run, you're like, fuck it, we can't cry. We got a launch car rookie. And so I don't know if car rookie will work, but I know that your business strategy is right.

Thank you. Thank you. We're basically bootstrapping the whole thing. It's not the investment. It's basically everything that you bring in on the marketing side of things and the ideas and everything like that. That's why we said if you're ever open to it, we would love to share with you. We have zero investors. It's just us and the company bootstrapping the whole thing. I'm incredibly humbled. You know what's harder for me than dollars is time.

That's true. That's true. That's true. I don't want to appreciate you guys. You know what I mean? But I hope we get the best hats again and I appreciate it. We definitely will. We definitely will. We love you Gary. Appreciate it. Thanks so much, man. Thank you so much. Thank you. How are you, Steve? Good. How are you? I'm good. I have one question and then I have those bobbleheads. Those are like clay as ghost statues.

You're like giant. Oh dude, I know. Bro, I bought that eggs. Were those lawn things? I don't know, they're handmade and I got them on eBay and half of them break when I ship and they get shipped.

They're epic. I bought something like that Laurel and Hardy version of that at a state sale in Short Hills, New Jersey. Yeah, I bought Laurel and Hardy at a state sale for 19 bucks. Took it to the Nashannic flea market and sold it for 86 bucks on Sunday. I was pretty proud of myself. 1992 vibes, Steve. 1992 vibes. So I have a question and I have some Gary Vee one of one car from the 2019 Allen and get to set. No, you don't.

Yeah, I have most of them, actually. Fuck you. Here's the two printing plates. Holy shit. Here's the one at one. Dude, that's fucked, Brian, but trying to find out. I've been waiting for that to pop up on eBay. I guess it's not popping up. They did. I know. I did. Fuck it. I was hoping it was going to get re-put up. Goddamn it. Here's the other. And they're never going up. Sorry. Here's the other one. The other one. And there's like a. Yeah. Uh huh.

And then a couple of these, these are five or fives. I know, you got Randy John, do you have the Jeter one? That's the only one I don't have. I've got a few of this. Bro, you just completely flattered me. I'm so pumped I got to meet the, I knew, I was like, I wonder if, cause I could see, I was like, this, whoever this person is, is like really thick dude, you have children or no? No. Whoever you're gonna leave that to, is gonna be very fucking happy with you brother. I'm gonna work on that for the next 50 years to make sure.

Yeah, one day I'm going to build a toy, because I have like a lot of toys in my collection that go along with this kind of stuff and I like weird collections, so I'm going to build like a toy museum in my backyard one day. Where do you live? Maryland. Love it. I will come and visit. Please email me. Okay. Oh, dude, somebody's got the Jeter one. Let's go at JB. Steve, have you joined the fanatics live V-Friends shows yet? I haven't. Dude, you have to. It's such an epic community. You haven't started collecting V-Friends cards yet.

or you have some of those two i have a brother you have to go to fanatics and join the show is that any good oh he knows you're you're you're trolling me right no i'm not really yes you are you know that's the best character yet that's the best that is what any good yet the best market character in the game dude i fucking love you with our car you go into the cleveland sports card convention well we i'd like to meet you and i'm gonna be there you should absolutely come please go

Cleveland, Cleveland has the baseball card, or trading card convention this year. Last week of July, it's called the National, Google it. Okay, I traveled for my job. I own a business. We do Lego conventions around the country. Steve, can you give me a favor? Can you please email me at Gary at vfriends.com? I want to have you come up here. I want to have a meeting with you. Okay, I'll do that. Cool. Well, that was productive. I need to get to my question. Well, I'm not going anywhere. I'm fucking here for 11 straight hours. So what do you got?

So my question is, if you run a social media ad, and it does not work or doesn't convert, what are you trying to do? You mean like 90% to 95% of the ads that I run, and we're very good at it? Right. How do you go about figuring out what you did wrong or what you should do differently next time? Well, I got a bit, let's give him a little love. He's also lost a little weight. He's looking good, and Colorado's been good to him. Say it, say it.

The question that he just asked was an exact scenario in the book. So there's a lot of different scenarios that Gary goes into. That's an exact one. Yeah, so we break it down in the book, but I'll break it down a little bit here. Look, there's a lot of things that go into it. There's a lot of, did you target properly?

A lot of it's the creative. Maybe you're targeting the right people with your media, but the creative sucks and that's why it didn't work. Maybe you're not targeting properly. Do you even know which platform was it better to do it on TikTok versus on Twitter versus on Facebook? So there's a lot to this, but the reality is it's very hard, Steve. It's very hard, but the game is all about doing more and more and more, right? More and more and more.

We are on the assumption that it's not Facebook fault. It's the creator of the ad's fault. It's always the creator of the ad's fault. It's not the Super Bowl's fault that's underpriced. First of all, it's always your fault because you decided to spend the money on the media and you made the creative. So like in theory at NetNet, it's always accountability, right? Yeah. So I think, but what are you trying to sell?

Oh, I sell little tiny LED lights that go with your Lego bricks. Got it, so I would be doing organic content on TikTok and YouTube shorts like crazy. Okay, thank you. Awesome. I just got a new follower, wow. Yeah, let's get you some followers. Lego fanatics, let's go. Blinky bricks. Blinky bricks, yeah. Let's go. Steve, you're like for your Legos. Steve, I like, I let, bro, how fulfilling is it to be doing something you love? Well, it's amazing because

I started in 2009 and I wasn't able to go full-time until 2018. Right, so it was a side hustle? Yes. That got big for things like buying new Lego and then it became a business bigger later. Dude, I, bro, Steve, please do me a huge favor, download the Fanatics Live app and make sure you join our next Fanatics Live show, Rips and Command and Courtney. You're gonna be such a fun part of our community.

And I'll email you at Gary at vfriends.com about Cleveland. Very good. And coming up here, you're going to go to Cleveland and we'll see you there. And you'll hang at the V-Friends booth the whole time. But also, I want you to come up to New York and have a meeting with my collectibles team. I just like your aura. Oh, yeah. And I like, I just want to hang with you a little bit. Oh, yeah, I love collectibles. And I want to trick you into selling these to one of ones.

I'm joking, I'm joking, I'm joking. What do you, I might sell it for. No, no, I don't, honestly, I don't even want to put that pressure on you. It's so cool that you figured out that hack. I'm so impressed. Dude, I really want to meet you. I can't wait to meet you. Also, I'm like, can't wait to be friends getting big enough that there's going to be be friends mini figures in Lego world. And like, I'm dreaming of that day, five, seven, 12 years from now, I think, to get to that level. But that's going to be a big moment for me. My friends who can come together.

I know, I know. I mean, I mean, like, I want to make so many people fall so in love with this brand over time that it becomes real. Uh, Liz, the hack was that Steve went out and bought up all the GaryVee 101 Allen and Ginter 2019, right? 18? 19? Yeah. 2019. So, Liz, that's going to be my rookie card forever because it's made by Tops and like, so it was just kind of cool. So, anyway... It's a real rookie card because it was made by Tops and it's... Mm-hmm. Now, you nailed it. I'm four friends. It was. You nailed it, brother. Good job. Love you. Thank you very much. Bye. Let's keep it going.

Marlon? Yeah, sorry, how are you? I'm quite well. Where are you? I'm in Lebanon. Amazing. Beautiful country. Of course, I've been to Lebanon. Yes, it's crazy. Okay, so my questions are I recently started my business as an agency owner. And I'm doing this in parallel to my job, which is an aerodynamic engineer. So it's like a very consuming job. And I'm doing this on the site as well.

I've been offline for the past four years from social media. I don't have any social media like audio space except on LinkedIn and all of that are engineers and my niche is something far away from engineers and I just wanted an idea where to start and should I start building an agency brand or a friends person with brand and then use that to build

I think you'll have more success with the personal brand to the agency because people connect with humans faster. Number two, my friend, LinkedIn is going to be your absolute golden place because you can also target if you want to spend a little bit of money on ads, employees of certain organizations, ones that you know that you're going to be targeting. One of the things I talk about in the book pretty heavily is the media capabilities of LinkedIn for B2B businesses and they will be massive for you.

Okay, I want to go about the other platforms, like because I'm not very good at doing content and I'm always struggling with what kind of content should I put in each platform? Well, wait, you should always talk about what you know, but talking comes in audio, video, and written form, right? So you don't have, yeah, you don't, you could build a very big brand on LinkedIn as a human being, only writing long form posts.

the good news is you're in the B2B business you only need a couple right when you're selling when you're selling tea you need thousands but when you're doing B2B right I mean you need a you get you get if I said to you my brother I've seen the future if you write long form every day on LinkedIn for a year you'll have 13 clients you'd be a static

That's the answer to the quiz. So what I broke down there is what I talk about in the book and what I'm going to say to everybody here who's watching. First, you have to figure out what you want to say. You want to talk about things you know or things you're passionate about or observations you have or stories. Okay? Next, you want to know how you want to talk. Video does incredibly well, of course. But audio in podcast form with no video or just audio clips on your phone that you post.

or written form, written form works too. The biggest issue Marwan that people make is they don't stick with it long enough for it to click. So I don't mind, like for right now I just started doing posts on Twitter, so just writing out things about marketing, about saying things about things that I'm learning from the journey as well. First there's a lot of traction over there but I know that this will take time, I know that after a while things will just start rising exponentially.

right now it's going to be slow. So can I get a link? Yeah, but I'm telling you LinkedIn for what you're looking for is going to be your place. And Google LinkedIn Ad buying and start watching 101 and reading 101 articles start building your foundation. Because I think advertising on LinkedIn for you after you have a post go viral or go well, then you can take it and run it as an advertising against perspective client companies. It will work.

All right. My brother, I wish you a lot of love. Take care of yourself. Love you. Thank you. Hi Gary. How are you? I'm so good. I'm freaking out like a lot a lot. I put my books over here. I always try to get on and I never get on. So I'm really excited. I'm so happy to be here. Everything's

They're great. I wanted to tell you thank you first. I started a podcast with a friend, a realtor, we're both agents in Louisiana five years ago because of you and your podcast and your content and your advice. And now I sell real estate almost more as a fun thing to do that I, because I loved it so much, but the podcast has taken off so much that

That is my full time job. So that was because of you. Hold on. Hold on. This really excites me because this is literally very much part. I can't wait for you to read the new book because it's going to help grow your podcast. But there's so many people watching right now that are in this place.

And I'm just so happy that, um, that you're like literally a real life example that they can all see that it's not just me being like, Hey, like you can do it. Like it's real life stuff. Like you literally started doing the podcast as a driver for your real estate business, right? And to do something else. Yeah. And it's different because we didn't

When I was listening to you, I'm like, oh, I'll start it and try to get clients, right? Like I said, you started it exactly. Like you started it. My friend was like, well, I want to do one too, but I really want to give back to the industry. And I'm like, all right. So our podcast is just for agents. But by the way, you know this, all my contents for people too, but then it leads to things like if you see a video where I say something smart for free and I want it good for you, you might reach out to the Sasha group and become a major client or you might hear me, you know, always trying to plug my dad. Like you might sign up for wine texts.

you can do good, and by the way, as long as you do things without expectation, I don't do all this stuff. I go into this thinking, I don't know, I'm not naive and delusional, but I can tell you that the guys, the gals around me would tell you this right now. I've been telling them we're not gonna sell that many books. I was like, we're not gonna sell that many books.

Like, I don't really, nothing I don't care. I know we will sell some. I know I write good books. I know what, but like this is a high value day for the audience. And if it does or it doesn't, it's kind of irrelevant. And when you have that intent, then it does lead to the good thing, which is why you got to the place. Yeah, absolutely. Our podcast ranks in the top 100 for entrepreneurs consistently for five years. And we only talked to our niche, which is other agents. And it's very,

how to and then we'll talk mindset. And every week on every Monday, it has come out for five years because of that advice that you gave us. And it's just the consistency that builds it, really. 100% amazing. So happy for you. What question do you have? Real estate is in a really weird place right now. Residential real estate, I'm sure you're keeping up with it a little bit, especially with your sister.

of the lawsuits and the settlement and things that are happening that are going to shake up the industry. Am I right in saying that there's like a real big one where the commission and the sharing and all that, like it might be a real to do, right? Yeah, so the DOJ is very interested in decoupling. So right now it would just change the whole system of the way agents are paid. And the majority of agents are actually average 60 year old females. But but the DOJ is looking at it like where these big businesses were

entrepreneurs, you know, that are serving our clients as best we can. So I guess my question to you is, what advice can we give to these small real estate entrepreneurs who are running their business just for their people that are going to be in the middle of an industry shakeup or potential change in the way the actual, the system is run? By being prepared to adjust to it. So it's like the commission's cut in half because now they're going to be sharing one number and split in half that you're going to have to run a different business model.

Like, that happens all the time. Let me give you an example. So there was more people working at the yellow pages than people could imagine when search engines came out.

You know many people are in graphic design and work in Adobe all day, including many people that work for me that are in big trouble if that's the only thing that they can provide because AI creative is coming and that's real-life stuff. What I would tell agents is, listen, if you get half the commissions, then you have to get twice as much business to go get back. The thing that people love business when it's working for them. People love entrepreneurship when it's working for them.

They don't love it when it's not working for them. My advice would be get on your ass and start building your brand more on social media. So you have more deal flow and more leverage. Because if you're the person bringing the deal flow, you know what's about to happen. If you're the one bringing the money, you have the leverage to take a bigger piece of the money. Yeah. Absolutely. Okay. I have one more quick one as a podcaster because I send in two questions and I don't know what you want to get me pulled over here. All right. As a podcaster, we have hired a full time marketing person.

This is our first year with her. She is amazing, straight out of college, ready to learn, wants to implement any kind of practice on every single platform trying things. What other than reading day trading attention? What should I tell her to, where should she start as learning? What is the thing that she needs to hone in on to learn and grow those skills? I really do think day trading attention is gonna help her. I'll tell you why.

And I say that very specifically for a reason. The answer is free content on the internet. Just because I have day trading attention doesn't mean I'm not going to put out content every day. And there's millions of other people putting out good marketing content and millions that are not. The reason I like day trading attention is I think it's going to give her the foundational principle. What should be she'd be thinking about? Number one, organic social media content is at the forefront of importance now. Number two, when you make content, you have to know who you're making it for. So she'll learn how to make consumer cohorts.

So 60-year-old women, real estate agents, that live in Louisiana, very different real estate agents than somebody that works for Compass as a 26-year-old guy in Austin, Texas.

Yeah, and we have them all. Of course you do. So the biggest mistake people make is they don't make content for different audiences. When I make wine content, that's for a certain audience, some people don't give a shit. When I make garage sale videos, that's for some sort of audience, other people don't give a shit. When I make Jets content, like, I keep telling people, stop listening to me, don't even read the book. Nobody buy the book. Just watch what I do.

Watch what I'm doing, not what I'm saying, right? So what you'll learn is she'll first learn that it's about organic content over everything. Next you'll learn that she has to target different segments, so she'll be making content for. Next you'll learn that the first second of the video is life.

And if it doesn't get you and everyone's fucking that up, copy which platforms, like it's post production, being a PCS, a post creative strategist, AKA reading every comment, not only of yours, but of all 50 top podcasts, social media posts, she needs to spend time reading the comments of every one of those posts to get insights to what people are giving a shit about. This fucking game is hard. Yeah, yeah, it just takes a lot of work. Yeah.

Okay, also last thing before you let me go. I'm a productive puffin. I have the first, like, first edition. I never sold it. I still have it. I have my second edition, which is at the pawn shop. So I've got my puffins. I have my box of cards. I've never opened a single one. Do you want me to open them?

Do you like trading cards? No, I'm not going to trade them. I'm going to hang on to them because they were from you. It sounds like based on you, you'll probably enjoy opening them because the individual, you know, cards will be like be more fun than just like the value continuing to increase on the box, right? A lot of people have really gotten freaked out because the boxes of the series, two boxes have gone from like 190 bucks to 375 bucks on eBay in the last like six to 12 months because the man's starting to really heat up. And so now people are like,

And I was like, well, I mean, it's all, like, where do you get the most value from, right? To me, like, it sounds like you might get the most value from actually opening them. Should we crack it? Yeah, you should definitely crack it. If you're going to open it, let's open one. Let's do it. I've never even opened the box. My husband keeps yelling at me to open the box. And then he's like, if you get on Gary Vee, you better ask him to be on the podcast. I'm like, I'll ask him my question. I love that. But I like how you just asked for me to be on the podcast. You like that? I really like this. Mm-hmm. Okay. All right, here we go.

All right, I'm never, I'm never open to pack of cards. I've never woke walrus. Good. Next. The gecko gutsy. I like being gutsy. Okay. Ooh, one of my favorite characters. I'm so pumped you pull this. That is cynical cat. So V friends is a very weird, weird world. There's like 250 plus characters. There's very few bad guys.

I think cynical cat over in like my plan with cynical cat over the decades is to like turn them into like my Joker, my Skeletor, like, you know, like the anti and then then you know what happens. Everyone like starts to like the bad guys. I think cynical cat is going to be. I hate when I told you I was a successful zebra. Yep. Um, the pack, cynical cat. I will tell you that cynicism.

is one of my least favorite traits on earth. I am, I love when people say like, no, I'm just keeping it real. I'm like, no, you're keeping it cynical. You're keeping it negative. People love to just say that. Cynical man, cynicism is so lazy, so lack of bravery, so fear based. I hate cynicism. This has been awesome. Thank you so much. How are you?

Hey Gary, dogganhen.com. My mom is a huge fan. She recently converted me after showing me the Judge Jersey video. It's been her and I against the world since I was a child.

So we started from the ground up, an all-natural gourmet dog-free business, and I know you just said you're a dog, but that's better. No, no, no. I hope you heard what I was trying to actually say to you. I know, I'm teasing them. Brother, that's a great little neat. I love that. I mean, I'm in love with that space in general, like healthier food in general, cleaner food, both for humans and pets, I think is going to be a very, very bullish business for a while here.

I think we're dealing with one of the most educated customer bases that we've had in a long time. So I think 100% doing that, doing the work for us. So, you know, we've been in business for three years, four years. We've been full time, three years. All of our customers have been organically cultivated by going out there to farmers markets, fairs, events. And, you know, these are all returning customers as well. We've just gone to a position where we've ironed out the process. We have our head above water as far as workload.

and we're getting trying to get out there more with social media, get out of the state of Connecticut. I am embarrassed to say I have like seven TikTok followers. Yo, let me say something. Did you say seven? Yes, I want to hear something. Seven is better than zero. Ever be embarrassed of the number you're at? Yeah. If you're going to be embarrassed, be embarrassed on the complacency to not attack.

the opportunity when you know that social is going to be the driver of the growth of your business. That's right. So that is something I do apologize for as well. I have only been committed to Instagram and Facebook. Like I said, we have 1,000 followers of there. I would say 80% of those are real customers that either come into the store or buy online and shop directly with us. That's huge. And I think we're getting good content. So now I'm going to spend the next week just posting all that stuff again all over on TikTok. So I thank you for that. It's very much appreciated. And what about YouTube shorts?

I've never even thought of that. To be honest with you, just because I thought I never watched YouTube. I didn't realize that other people... By the way, huge number one mistake by content creators and business people is they make business decisions based on themselves, not based on the reality of the world. Yes, sir. You know what I mean? I don't... Forget about you. You're building a small business. I had a Fortune 500 CEO.

Seven years ago, six years ago, it might have been musically them, but it might have been TikTok. We have a full dinner, and he goes, Gary, I just don't see it. I don't see this, I think it was TikTok. It might have been just when it first happened. He goes, I don't see the TikTok thing. We're not gonna do it. I go, why? He goes, listen, I don't use it. I don't see people using it. I go, you're 67 years old. I go, you sell your product to 20 year olds.

No shit, Don, you're not on it, but your customers are. That's right. Got it? Yes, sir. And by the way, some people here don't do it. You know how political social media got. People are making decisions on politics. Like, I'm not gonna, or like, it's crazy. Everyone's in love with no, as if anybody gives a fuck that you're not on TikTok or you're not gonna use it. Like, cool, Ronnie. That means you're gonna sell less shit. What are you accomplishing?

You know how they say there's no, have you ever heard the term there's no crying in baseball? Yeah That's how I feel about business like it's fucking is what it is. You know what I mean, bro? Nobody gives a shit Nobody cares that like winery and liquor sales are like nobody's crying for people that sell alcohol because mocktails are exploding Like that's just business

Yes, sir. My dad's like, oh, man, mocktails. And he's like, and marijuana. I'm like, I'm like that. That's just the way it is. What's your website? People are asking, brother. I like the name of it. We started off with chicken jerky. So chicken jerky for dogs. So the dog eats the hen is what we started with. And I just want to show you a little bit real quick about our branding because we like to have fun with it. You know, we have four dogs.

And they are all part of the business. They are the chefs. They are the ones that are making the treats. It's raining, so I'll get very back in there so you can actually hear it. But as you can see, you know, we just opened our store this year. And I was listening to you about the Instagram ads and, you know, 10, 15 mile radius to drive that kind of traffic.

100% five mile radius. People that have enthusiasm to I don't know if targeting dog enthusiast is still a capability. I got to get underneath the hood there. But five mile radius Facebook and there we go. Five mile radius of Instagram and Facebook ads will work for your business brother. It will work. Fantastic. And then I wanted to shift to our customer base and largely women between the age of 18 to 65.

You know, I got lovely, you know, like a lady like Mary Kirkland, who's an older living in Florida, ordering every month for her little dog. What is the best way to reach those kind of customers? You know, that female demographic. He's female. He's 65 is Facebook, Instagram, YouTube, shorts, and TikTok.

Okay and then what about the message we're sending like I said we like to have fun but I just want to make sure I'm doing something that's and not or fun information I want to see a very nerdy reason that breaks down all the pick all like that the beef is fucking grass fat like I want to

grass finish not grass fed and the reason it's grass finish is because this is how the FDA like I want you to nerd out and then other things I want you to throw a ball and watch a dog fucking run after it and fucking like you got to go it's and and and and different shit every creative idea you had anything that you think would bring people value just like I do it I'm go you could look what I've been doing on this sometimes I'm making jokes sometimes I'm getting very serious and dialing like it's all over and and and and fantastic

Well, thank you so much, Gary. If you push my mom enough, she might even ship me out to your campus summer. Oh, you can also give her a shout out as well that it's never too late to at an age. She's not here in-house, but she's away watching from a different. What's your name? She's on YouTube. Deborah, you know? Deborah? Yeah.

Deborah, I cannot wait to see you. Not only send him, you should come to vcon as well. V-E-E-C-O-N dot CO. It's in LA. It is gonna be a remarkable community and learning experience, but I love you. I love what you're doing. You know, listen.

I know you know this because the business you're in, both for our animals and definitely for our humans, the food quality opportunity in America is very big. I love capitalism and I love business. But in some of that, we sometimes lose our way and there's a lot of things that we do that tricks consumers. There's such a better way to eat and like

Am I able to eat that stuff? Not just for dogs? It's not technically human-grade. I eat it all the time, Gary. I can't tell you too. It's all human-grade ingredients. I get everything from a restaurant supplier. I cook for people for over 10 years. Before I started cooking for dogs, they're much better customers. And they actually never complain, especially if what you're giving them is good and we only give the best. I love that product. If we had to clear bags, we let them speak for themselves.

Yeah, brother, I'm about it, man. I believe in this shit so much. I mean, like, clean eating is like, and by the way, I ate like shit yesterday.

I'm a human being like you're gonna we're gonna do different things But I'm excited that people are getting more educated and knowing you know ingredients not just calories, right brother ingredients there All right, man. Yeah, I got one. You too brother. Anna. How are you? Hi Gary. Oh my god. I'm so nervous right now Don't be nervous. Everything is safe. We are all lovely people Everybody is very nice. Where are you?

I am in the UK. It's currently half past seven in the evening. It is wonderful to see you. It's such an opportunity. I think this is a one-time opportunity, especially for me. I have been consuming your content. I think since I started this business two years later. So 2018, I would say.

And every day I am in my house with my little ear pods with all of your content every single day. And this is such a dream come true, honestly. Oh, thank you so much. I'm so flattered. You can't imagine. Thank you. So a little background. I was born and raised. My name is Anna. I am 39 years old. I was born and raised in the Philippines.

When I got married in 2012, I moved here with my husband. He's a British citizen. He's Persian, actually. And so we have two children now. I have a degree in nursing. But since I had children, I didn't want to work anymore. I didn't want, I stopped working. So just to be quick in my story, I started selling pre-love designer handbags.

As a sort of so that I have my own pocket money. I don't rely on my husband husband's and investment banker so and then that was 2016 and then 2018 I started doing Facebook live selling

to Facebook groups, and then I started my Facebook page. But then again, then in 2019, 2020, TikTok started, everyone's shift to TikTok. I didn't have time. I would say I'm blaming myself here. I didn't have time to start with TikTok because purely because I was homeschooling my children because we had an early lockdown in the UK. It was like February of 2020. But you were still doing the other stuff.

You were still doing Facebook Live. You were still doing the other stuff, yes? Yes, yes. So you did have time.

That's you made a strategic mistake that is based on why I wrote day trading. You're painting a picture to make yourself feel better. You didn't move to the shifting attention. Just like on the flip side, you did move to the right places when you went to Facebook live. The problem is this game is hard. It moves a lot. And so what made you work then became a vulnerability because then you got big enough where that was where your action was and you weren't investing in new attention.

No, because also because of the news that TikTok is bad blah blah blah the US news and my husband's like excuse me excuse me at that time everyone was saying Facebook was bad too yeah but I was on Facebook I know okay that I have to take that responsibility of it was my fault that because I'll tell you why I'm doing this for you by accepting that responsibility because you can see I'm not letting you get away with it

Now you're ready to really win. Because the more you believe that lie that you're telling to yourself, the more vulnerable you are to do it again. Yeah. Because in three months, three years, something's going to come out, polka dot, schmokamot, happy bot. What if Elon tomorrow relaunches Vine? He owns it. Twitter bought Vine. What if Vine, let's not forget Vine was the app that really started the process of these short form videos. Vine.

Yeah, well Vine was an OG platform that had a crazy year or two, and then it was bought by Twitter and kind of lost its way, but it was the precursor to a lot of the short-form video. And so I think that I'm just really happy we had that moment because if you can own that and say, no, no, I made a strategic mistake and didn't see the opportunity on TikTok and didn't allocate some of the time I was spending to that to build that up, now you're gonna be prepared to be ready when the next time it happens.

Absolutely, whatever it takes, I would. I only went on TikTok when I found these people that are on the same category of me, pre-loved seller in the UK, and they're smashing it, and there are millions of followers, and I was like, oh my goodness, I missed it. I missed it now. There's a couple of things there. One, the big mistake you made there was you allowed someone else's reality dictate how you felt about yourself.

Right? Like, people are getting so distracted by others. There's no missing, and don't get, you know, pay attention to what's going on, but don't dwell when someone else has done something and make you feel like you missed it. The world is abundant. You've missed nothing. I started making YouTube videos in 2006. Yeah, I know. Every time I watch on, I was like, 2006.

And when every time people are saying, what are you doing? This is not working. I know your story, your full story, because I've watched all your content. And I want you to start internalizing that. If you're watching and listening so much, start to make it your own. Meaning, by the way, based on, I mean, I love so much about you already. I'm going to argue that the biggest thing that breaks you out hasn't even been invented yet, that your big breakthrough moment's going to be seven years from now on some sort of new virtual reality live platform.

Really? Because I have been telling, asking myself, I started in 2020, 2022, so probably two years now. And I was like, where's my break? I have all these content and now I'm not too hungry. You're not good enough at it yet. Yeah. Oh my God, I've probably put thousands of videos, but I have

Like this, I looked on other people's content like the same business as me. When I copy their videos, mine flopped. That's because maybe it's not authentic to you. Maybe it's not best practices for you. Maybe what they do is better copying is not copying when you have human beings involved. Two humans doing the same thing have two different outcomes because that's the way human stuff works. It's just, I'm just struggling to grow right now. I have both.

I am struggling to grow right now. This is temporary. Do you know my favorite times is when I'm not growing? My favorite time is when I'm not growing. Because it's fun to try to figure it out. Is your self-esteem wrapped up in being successful at this?

Um, I'm, I was born, I'm, I'm the eldest. I'm opposite of you in, in some sense, you are very confident. I am very shy and I'm actually surprised that I am on this all. Yeah, I'm the face of my business. Yeah, you were not shy. You might have started off being shy. I started being shy. You are not shy. Oh, okay.

I don't know. I think that's a compliment because I thought I come across shy. Listen, by the way, I love people that are reserved and introverted because that's what they are. I am introverted. I am introverted. Many of my best friends, people I love the most, people I like, people I do business with are incredibly introverted. And I love people that are extroverted. Like introverted and extroverted shy or out there is not that those all work. Insecure is what I'm worried about.

Okay, I am not insecure. No. I know that. Oh, I could smell it a mile away from the UK. But what I'll tell you what you are. Yeah, please, please do. You're impatient. I am impatient. Yes. I am impatient. Absolutely right. 101% because every day that I post videos when it doesn't go

The numbers doesn't go up. I don't know. What am I doing wrong? What am I doing wrong? I have been on TikTok for 3,000 followers for so many months. Yeah, you're not good at it. What content do I post? Pre-love designer? Let me ask you a question. You say you listen to my content. Yeah. How many times have I said in the last six months to go live on TikTok live? Yeah, I have.

What kind of topic? I don't have TikTok shop. TikTok is rubbish. They don't want to accept true love. You are a really funny character. This is rubbish. It's free awareness. I know, okay. Straight to topic, yeah. Talk to people. Answer people. You're an inspiration to people. You came from the Philippines to the UK. You raised a family. You homeschooled. You fucking started to talk about everything.

Talk about what your Persian husband annoys you about. Do everything. I don't know. Talk about flowers, tequila, dresses. I don't, you could talk about everything. On the business account or, yes. Humans like humans. Okay. What about the posting on social media? What shall I? Can I tell you something that we're going to end up with? Yeah, please. Here's what we're going to end up with.

Do you know why most people don't grow on social? Why? Because they're selfish. OK. Let me explain why. Do you know what I think about every time I post a piece of content? What? I think about something very different than what you think about. You think about how is this going to be good for me? And I think about how is this going to be good for you? OK.

We'll have to change that. Yes, you do. Got it. You have so much to give. Thank you. Thank you. You're trying to extract value from the community. Okay. You're posting with, am I going to grow? Am I going to sell this? Is this going to be good for me? And when I post, I'm like, why would somebody listen to this or watch this? And will it be good for them?

Wow. Yeah, that makes so much sense. Yeah. Yeah. Do you know what happens when you do good for them? They do good for you. OK. Good. Oh, my goodness. Thank you so much. So much value. And I can't wait to get my book. I am not a book person. I am audio person. So I might have to buy that to audio.

I hope you have the best day. Thank you very much, Gary. See you. Hey, everybody. I wanted to say that a new book is coming. The follow up to jab, jab, jab, right hook, originally called jab, jab, jab, left hook. But I finally captured what I've been doing for the last 20 years as an entrepreneur, as a creator and influencer, as an operator of a marketing company that works with Fortune 5,500 companies. And really the punchline of what I'm seeing in society, which is day trading attention, how to actually build brand.

sales in the new social media world. I'm really proud of this book. When I read it, and some of you follow my social enough to see the clips, when I read it in studio, it got so deep. It goes so detailed. It goes macro and micro as I like to roll. And so if you've not picked up a copy, go to GaryVee

dot com slash dta which stands for day trading attention. That's Gary VEE dot com slash dta for day trading attention. I have a feeling that this book much like jab jab jab right hook literally got an email yesterday about jab jab right hook. They just read it.

It's 10 years ago. The updated version of the marketing manual for your marketing team. Definitely if you have a social media person that runs your stuff, you need to get a book for them. And definitely the marketers and Fortune 500 for your staff and the entrepreneurs and creators and influencers who are trying to build something for themselves. So proud of it. Hope you enjoy it as much as I enjoyed putting it together. The manual that we are going to give to everybody when they join VaynerMedia to read.

and hopefully the manual to the modern marketing world and especially social media first world day trading attention out this May 2024 pre-order your copy now.