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    #90 - How a Newsletter Generates $2m With Only 5,000 Subscribers

    Shaan and Sam discuss leadership in turbulent times, business ideas such as roof racks and a $2m generating newsletter, eCommerce opportunities, employee surveillance, and rifts between Silicon Valley and media.

    enJuly 08, 2020
    1
    My First Million

    685 Episodes

    What role does a positive mindset play in personal growth?
    How do Jocko Willink and David Goggins inspire resilience?
    What is the concept of 'disagree and commit' in decision-making?
    How do roof racks affect vehicle fuel efficiency?
    What other objectives might companies prioritize over workplace happiness?

    • Embracing challenges for personal growthAdopt a positive mindset, embrace challenges, and find inspiration from the stories of successful individuals to unlock your personal potential.

      Having a positive mindset and embracing challenges can lead to personal growth and freedom. The conversation between Sam and Shaan highlights the importance of discipline and resilience in achieving success. Jocko Willink's philosophy of "good" in response to setbacks encourages a shift in perspective and empowers individuals to see failures as opportunities for growth. Similarly, David Goggins' story of overcoming adversity serves as an inspiration for pushing oneself beyond perceived limits. The key is to find motivation from those who have achieved greatness, but also from individuals who have faced everyday struggles and still managed to excel. Ultimately, it's about adopting a mindset of continuous improvement and embracing new experiences to unlock personal potential.

    • Lessons from Historical Figures on Leadership in Turbulent TimesLeadership in challenging times requires resilience, determination, and the ability to inspire others to overcome obstacles, as demonstrated by FDR, Lincoln, Roosevelt, and Johnson.

      Leadership in turbulent times teaches us valuable lessons from historical figures like FDR, Abraham Lincoln, Teddy Roosevelt, and Linda B Johnson. These leaders faced immense challenges and made significant contributions to shaping America. Their stories inspire a patriotic and optimistic mentality, showcasing America's strength in overcoming obstacles. The book highlights their remarkable achievements, such as FDR leading America through World War II despite having polio, Lincoln emancipating slaves, Roosevelt leading the Spanish-American war after enduring personal tragedies, and Johnson taking over after JFK's assassination. Their experiences offer valuable insights into effective leadership, especially during challenging times. While the book may not be life-changing, it is a fascinating read for those interested in American history and leadership.

    • The Impact of Roof Racks on Fuel EfficiencyInstalling a roof rack on a car can decrease fuel efficiency by 5 to 25%, even without any cargo. Leaving the rack on, even when not in use, further lowers fuel efficiency. Consider the impact of accessories on vehicle efficiency to decrease fuel consumption.

      Using roof racks on cars significantly reduces fuel efficiency. Studies have shown that simply installing a rack without any cargo can decrease fuel efficiency by 5 to 25%. This means that if a car normally gets 25 miles per gallon, it could drop to around 22.5 miles per gallon with a roof rack. Surprisingly, leaving the rack on even when not in use is a common occurrence, further lowering fuel efficiency. Additionally, research has found that the extra fuel consumption caused by roof racks is six times greater than the fuel savings anticipated from fuel cell vehicles and 40% of the savings from electric battery vehicles. This information highlights the importance of considering the impact of accessories like roof racks on vehicle efficiency when aiming to decrease fuel consumption.

    • The Lucrative Car Rack Industry and the Dominance of ThuleThule's success in the car rack industry highlights the growing demand for reliable and quality products, proving that even seemingly ordinary items can present hidden lucrative opportunities.

      The car rack industry, particularly dominated by Thule, is a surprisingly lucrative market. Thule is a publicly traded Swiss company that generates around $700 million in revenue and $150 million in profit each year, with a market cap of $2.5 billion. Americans have shown a growing interest in purchasing roof racks at a high rate, resulting in a booming business. The cost of car racks can be quite expensive, with various components needed for installation. Despite the availability of knockoff products on platforms like Amazon, Thule remains a popular choice due to its reputation for quality. The outdoor industry, in general, attracts consumers who are willing to pay a premium for reliable and sturdy equipment. Overall, this niche market proves that hidden opportunities can arise even in seemingly ordinary products.

    • Creating Niche Newsletters: Exploring the Lucrative Potential of Targeting Hobby EnthusiastsBy targeting passionate hobby enthusiasts with specialized content, niche newsletters can generate significant revenue through subscriptions, classified ads, and advertising, showcasing the potential for online platforms to disrupt various industries.

      Creating niche newsletters for hobbies can be a lucrative small business idea. The example of the Ferrari market letter, with its 5000 email subscribers generating $2,000,000 in revenue, showcases the potential of this approach. This strategy works by targeting enthusiasts and offering online or print access to specialized content. Additional revenue can be generated through classified ads and advertising. Similar opportunities exist for other niche hobbies with passionate followings, such as Porsche and Mercedes. The success of niche-focused businesses extends beyond newsletters, as seen with Hemming Motor News and its classified site for vintage cars. This trend highlights the potential for online platforms to disrupt various industries, including real estate, jewelry, and car sales. In the future, we may even see the buying and selling of brick-and-mortar businesses happening online as well.

    • The Rise of Online Marketplaces: A Shift Towards Convenience and SelectionThe convenience, transparency, and larger selection offered by online platforms have led to a significant increase in online shopping for everyday needs, including groceries and clothing. Alternative materials have not yet impacted the diamond market.

      Online marketplaces are becoming increasingly popular and well-developed for buying and selling a wide range of products and services. The shift towards online shopping is evident in the example of groceries, where people used to order online only in emergencies but now do so for everyday needs, indicating a significant increase in market share. This trend extends to other items such as clothing and glasses, with more people opting to shop online rather than in physical stores. The convenience, transparency, and larger selection offered by online platforms contribute to this growing preference. Additionally, the idea of alternative rings made from alternative materials is not yet as influential as convenience, price, and quality in the diamond market. Ultimately, the value and significance of certain items, like engagement rings, make them worth the investment for many individuals.

    • The Use of Productivity Trackers and its Implications on Trust and Leverage in the WorkplaceThe decision to implement productivity tracking depends on the company's culture, trust in employees, and accountability needs. Power dynamics between employers and employees play a significant role in shaping attitudes towards productivity tracking.

      The use of productivity trackers by employers raises questions about trust and leverage in the work relationship. While some companies are implementing these tools to ensure remote employees are staying focused and productive, it can also be seen as a form of surveillance and invasion of privacy. In Silicon Valley, where the leverage is often with the employee, such measures are unlikely to be well-received or accepted. The power dynamics between employers and employees play a significant role in shaping attitudes towards productivity tracking. Companies that have more leverage are more inclined to offer flexible work arrangements and greater autonomy, recognizing that talented employees can easily switch jobs. Ultimately, the decision to implement productivity tracking depends on the company's culture, trust in its employees, and the need for accountability.

    • The Shift Towards Remote Work: Leveling the Playing Field for TalentRemote work has diminished the influence of Silicon Valley engineers, allowing companies to hire globally and prioritize results and accountability over location and traditional privileges.

      The shift towards remote work has leveled the playing field for talent and significantly reduced the leverage of Silicon Valley engineers. With the ability to hire from a global talent pool, companies no longer need to meet the demands of high-salaried engineers. This has led to a loss of power for the Silicon Valley "deviculture" and a change in the dynamics of employment. Additionally, the traditional expectations and privileges of Silicon Valley employees are being questioned. The focus is shifting towards setting clear outcomes and holding individuals accountable, regardless of their location or work preferences. This shift highlights the need for individuals to deliver results and dispels the notion that Silicon Valley employees are entitled or have special privileges.

    • Overcoming Complacency in Silicon Valley: Building a Strong Work Ethic and Results-Driven CultureClearly defining company values and expectations, attracting individuals who align with those values, and making decisions that align with the vision and objectives are crucial for success in tech companies.

      Tech companies, particularly in Silicon Valley, have become soft and complacent due to their privileged positions and the relative ease of their work environments. This can create challenges for leaders who strive to build and grow successful companies while maintaining a strong work ethic and focus on results. To address this, it is important to clearly define and communicate company values and expectations upfront. By attracting and retaining individuals who resonate with these values, leaders can cultivate a culture of fairness, respect, and commitment to achieving significant business goals. Additionally, leaders should be open to listening to different perspectives and ideas, but ultimately, they must make decisions that align with their vision and objectives, even if they face pushback or disagreement.

    • The dynamics of decision-making and priorities in a companyEmbrace "disagree and commit" to foster unity, and understand that workplace happiness may not always be the top priority in order to achieve business goals.

      Decision-making within a company can vary depending on who holds the decision-making power. Sometimes it's the ultimate decision maker who gets to choose the course of action, while other times it's someone else's call and the rest of the team must follow. This concept of "disagree and commit" is valuable, as it allows for differing opinions while still maintaining a united front and moving forward with a decision. Additionally, it's important to recognize that creating a happy workplace is not always the number one priority for a company. Other objectives, such as growth and achieving business goals, may take precedence. Understanding these priorities and the trade-offs involved can lead to a more fulfilled work environment.

    • The Thin Line between Accountability and Over-CensorshipWhile holding individuals accountable for their actions is important, it is necessary to consider intent and context, and avoid unjust judgment or stifling of expression.

      The culture of canceling individuals for past mistakes has become increasingly prevalent, holding people accountable for their actions. However, there is a fine line between genuine accountability and overly censoring oneself or demanding apologies for every past misstep. This was evident in the case of Shaan Puri and Sam Parr's discussion, where they explored the controversy surrounding tech media and biased reporting. The incident highlighted the power of social media and the potential for misunderstandings and misinterpretations. It also demonstrated the importance of considering intent and context when evaluating someone's actions or statements. While accountability is crucial, it is essential to strike a balance so that people are not unfairly judged or prevented from expressing themselves.

    • Examining the Complexities and Hypocrisies in Taylor's SituationBoth Sam Parr and Shaan Puri highlight the need to acknowledge Taylor's feelings of insecurity while questioning the unfounded accusations of racism. They also criticize media hypocrisy and highlight the manipulative actions of others, emphasizing the complexity of the situation.

      Both Sam Parr and Shaan Puri agree that the situation involving Taylor and the backlash she received is a mix of truths and falsehoods. They both acknowledge that Taylor's experience of feeling unsafe should not be dismissed, but they also believe that calling her racist is unfounded. They criticize the hypocrisy of media companies like the New York Times, who claim to be anti-capitalist while engaging in profit-driven practices. They also mention the manipulative nature of biology's actions, as he incites bullying and gaslighting towards Taylor. Overall, they see both parties involved as belonging to a highly educated elite group that is disconnected from the concerns of middle America. Although they have varying opinions, they can agree that the situation is complex and that there are no clear-cut sides.

    • The reality of media bias and monetizationMedia, whether personal or corporate, will always prioritize attention and monetization. Instead of denying this aspect, we should embrace the diversity of content while acknowledging the influence of people behind media companies.

      Personal media companies are seen as a potential solution to biased and attacking reporting. However, the reality is that whether it's personal or corporate, media entities will always prioritize attention and monetization. It's not new for media to use bold headlines and outrage to capture readers' interest, as it has been happening throughout history. This is simply human nature and something that will always exist. Instead of denying or criticizing this aspect of media, we should embrace it and recognize that there is a place for all types of content, including gossip and outrage. Ultimately, it's important to acknowledge that media companies, regardless of their structure, are made up of people with specific thoughts and motivations.

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    Life can get in the way of loving those closest to us, especially our spouses. So instead of hiding in our busyness and floundering more in someone else's highlight reel, make a commitment to more of we.

    How much time do you spend with your spouse?

    Desire to be supported and encouraged by other like-minded women? Join us at Women of IMPACT. https://createyournow.mn.co

    And would you say that you spend less time together now than when you got married?

    Most of us have to really stop and think when we see our sweethearts. And as for the time, what time is it again?

    The number one relationship, if you're married, is your spouse. 

    But very quickly, we find other ways to occupy our time, distract our attention, and lead us down a rabbit hole in our own homes. 

    It just does not seem fair to anyone!

    Yet you live it every day. You get up and do YOUR thing and forget that there's someONE in your life. You take care of the children, because you have to. But the rest is left to fend for themselves. 

    How can any marriage be awesome if that's a typical every day?

    What if you would make time for each other?

    What if there was more of we?

    The K.I.S.S. ~ More of WE!

    My goal here is to get you thinking about how you spend TIME with your spouse.

    Are you showing up with your best self, or is your spouse getting the leftovers?

    "Leftovers are great for food, not so much for love!" ~ Kristianne Wargo

    You get out what you put into your marriage. So why not show up with enthusiasm? Why not give more when you don't receive? Why not have compassion during challenges in life? Why not be together more than you are apart?

    It's hard to build a strong foundation in marriage if you're not together. Logistics do matter. 

    I want to encourage you to analyze your time with your spouse. 

    1. How much time do you spend together in bed?
    2. How much time do you spend as a couple awake and interacting?
    3. How much time do you spend talking about life, not just kids and career?

    Then from there, you'll be able to see what is happening regarding time.

    Is time on your side?

    Assuming that you fall into "most of us," then you can make some tweaks to how you hang out together. The way you spend your time together matters!

    QUESTION: What can you do differently to add time to love?

    "Be present. Be incredible. Be YOU!!!"

     

    #RelationshipBuilders #CreateYourNow #LoveAndMarriage

    TAKE A.I.M. ~ Action Ignites Motivation  - This is a complimentary (FREE) coaching call with me. You will discuss your specific situation while gaining tools and strategies to move you forward.

    Live. Love. IMPACT! 

    "One step at a time leads to miles of greatness!"

    Wanting help with goals, setting your schedule, or needing someone to talk to (even if you don't know what you need)? It's time you TAKE A.I.M. ~ Action Ignites Motivation. This is FREE for you. Please stop trying to do life by yourself. Put YOU first! Become your best selfie so you can live your life's purpose.

     

    Subscribe to Create Your Now TV on Pray.com.

    Listen to Create Your Now on YouTube.

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    Listen to Create Your Now on iHeart Radio. Click here.

    The Create Your Now Archives are LIVE!! You can subscribe and listen to all the previous episodes here on Apple Podcasts. http://bit.ly/CYNarchive1 and http://bit.ly/CYNarchive2 and http://bit.ly/CYNarchive3 and http://bit.ly/CYNarchive4 and http://bit.ly/CYNarchive5 and http://bit.ly/CYNarchive6 and https://bit.ly/CYNarchive7

    Contact me at YourBestSelfie@CreateYourNow.com

    THE NO FUSS MEAL PLAN

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    PERISCOPE USERS!!!

    Click here for ANDROID Users / GOOGLE  https://play.google.com/store/apps/details?id=tv.periscope.android

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    Read more from Kristianne, a contributor to The Huffington Post, MindBodyGreen, Thrive Global, Addicted2Success, Entrepreneur, LifeHack, and She Owns It.

    https://addicted2success.com/success-advice/5-things-to-do-while-waiting-for-success-to-manifest-in-your-life/

    http://www.huffingtonpost.com/kristianne-wargo/

    http://bit.ly/9amHabits

    https://journal.thriveglobal.com/how-to-configure-a-sleep-pattern-fit-for-you-d8edd3387eaf#.sniv275c3

    https://sheownsit.com/when-failure-is-your-middle-name/

     

    DOMESTIC BEAUTIES (Announcements)

    1. Come and let's connect in our Community - Women Of IMPACT  https://createyournow.mn.co

    2. Listen to the Create Your Now Podcast on iHeart Radio, Apple, Spotify, Samsung, Pandora, Amazon, and Audible.

    3. Create Your Now Archive 1 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive1

    4. Create Your Now Archive 2 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive2

    5. Create Your Now Archive 3 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive3

    6. Create Your Now Archive 4 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive4

    7. Create Your Now Archive 5 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive5

    8. Create Your Now Archive 6 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive6

    9. Create Your Now Archive 7 is LIVE! You can subscribe and listen to all the previous episodes here. https://bit.ly/CYNarchive7

    10. NEW Website! Please check it out and tell me what you think. http://www.createyournow.com

    11. Sign Up for The A.I.M. Academy! You will be the first to learn all about it. http://createyournow.com/m-academy-2

    12. Schedule a Discovery Call. It's a free 30-45 minute call for those serious about gaining insight and ready to take AIM.

    13. Newsletter and Library: If you desire to get weekly emails, be sure to sign up here so you can stay connected. http://createyournow.com/library

     

    Cover Art by Jenny Hamson

    Photo by Canva.com

     

    Music by Mandisa - Overcomer

    http://www.mandisaofficial.com

    Song ID: 68209
    Song Title: Overcomer
    Writer(s): Ben Glover, Chris Stevens, David Garcia
    Copyright © 2013 Meaux Mercy (BMI) Moody Producer Music (BMI)
    One Songs (ASCAP) Ariose Music (ASCAP) Universal Music - 
    Brentwood Benson Publ. (ASCAP) D Soul Music (ASCAP) (adm. at CapitolCMGPublishing.com) All rights reserved. Used by permission.

    46. The Art of Storytelling

    46. The Art of Storytelling
    We all know storytelling is an essential part of contention creation, communication and ministry. BUT how do we do it in a way that’s authentic while still captivating our audience? 
     
    Today’s show has already gotten LOADS of feedback from so many of you sharing that it’s the most practical and easy-to-implement training you’ve ever seen on this topic! If you do love it- don’t forget to leave us a review! xoxo -Abbey 
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