Here are three ways to get out of the rat race. Now, getting out of the rat race is simple, but not necessarily easy to escape. All you need is monthly income from a source other than your job that exceeds your monthly expenses, right? Simple, but not always easy.
Loper, you're listening to The Side Hustle Show, where we've been making day jobs optional. Since 2013, in this episode, I'm breaking down those three most common rat race escape routes, including the one at the end that got me out, the pros and cons of each, and how to choose the right path for you. So remember that freedom equation is non-job income that is exceeding your monthly expenses. The three most common ways to generate that income are traditional investments
real estate and entrepreneurship. These are in contrast to and probably more realistic than the other paths that some people bank on like an unexpected inheritance, lonely Nigerian prince or winning the lottery. But what's maybe even more surprising is most people don't really seem to have much of a plan at all. There is going through life day to day with the assumption and hope
that someday they'll retire, but it doesn't really work that way. And if you're not steering your own ship, I'm not sure you're going to ever get to where you want to go. The first step in escaping the rat race is to figure out your actual monthly expenses. What is your lifestyle cost?
This isn't going to be a lecture on extreme frugality, but at the very least spending with intention has got to be a part of your rat race escape math. I mean, why set the bar unnecessarily high? And if you've never calculated how much you actually spend on a monthly basis, it's worth taking a minute to figure that out. This was an exercise that
my wife and i did last year we can have had this off-site retreat we went through monarch money and we're like well in our mind we had a typical monthly budget like bear bonds of what we know how much the mortgages we know how much we roughly spend on utilities and groceries.
Why is the credit card bill always so much higher? Well, we bought plane tickets or we had this repair charge. It was always higher than what it was. How much do we actually spend on a monthly basis? The number is going to be different for everybody. It might be $3,000. It might be $10,000. But how much does your lifestyle cost?
That's the income that you need to generate. That's your rat race freedom number. So how do real people achieve it? The first way is to save your way out with traditional investments. This is probably the most commonly prescribed path to retirement, whether early or not. And this is stocks, bonds, mutual funds, ETFs, stuff like that, paper, assets.
And this is how retirement has worked for generations, right, amass a big enough nest egg during your working years, and then slowly draw down those savings after you stop working. The problem is, if you're listening to this, you probably don't want to wait decades until you've saved enough. Now, the fire movement, the financial independence, retire early movement,
has an alternative for you and argues that retirement isn't an age not the way to sixty five it's a number it is twenty five times your annual expenses in savings is from the trinity study i think was like late nineties they did back testing on a bunch of thirty year scenarios in the market and said.
You know, 95 times out of 100, if you're starting nest egg is 25 times your expenses, you're unlikely to run out of money, at least 95 percent of the time. And this is not set in stone. Like if the market has a series of bad years, you could adjust your expenses downwards to hopefully make it last a little bit longer. So what does that look like in real numbers? If you're spending $40,000 a year, you could theoretically leave the rat race behind once you got a million dollars in traditional investments.
you live off dividends and share price appreciation for decades under that scenario. If you spend $100,000 a year, you need $2.5 million. Now, there are a few advantages to this kind of traditional investment, this traditional path to retirement. One is that these so-called paper assets are accessible to just about everyone. You can even invest right from your phone with any number of different brokerage apps, stocks, bonds, mutual funds, ETFs. They're highly liquid, meaning you can buy and sell them quickly if you need to.
And over the long run, they've performed historically well. Like projecting 7% to 9% annualized returns would be realistic there.
Now, biggest drawback is trying to get out of the rat race with traditional investing either takes a lot of time to let compounding do its thing or a lot of money. Now, despite enthusiasm from the fire community, which I would consider myself a part of, I like that they put a milestone, an end game, a goal post, something to reach, something that's hopefully attainable and doesn't have to be related to your age more or less. But the truth is, unless you have a really wide margin,
a lot of profitability in your personal finances. That's the gap between what you earn and what you spend. There's really no shortcut to building up that nest egg. Plus, if you have unexpected expenses that pop up during retirement, your assumptions around withdrawal rates can probably go out the window. For the traditional investing path, if you go way back in the archives, you'll find episode 105. This is probably from like year two or three of the show. This is with Jeremy Jacobson from Go Curry Cracker.
who retired in his late thirties, thanks to this high level of personal profitability that we're talking about. We were roughly saving 70-ish percent of income for quite a while, and then I probably worked three years too long and was saving nearly 100% of income at that point if you're just living off dividends and interest. For saving that percentage of income, it really only takes about 10-ish years in order to build up enough net worth to fund your lifestyle forever.
What kept you working those extra three years was it just the like can we really do this. There's a little bit of that you know i'd be able to call it fear nobody does this. She can can we rip down like i read stuff but thinking you can do it and actually doing other two very different things.
that a mindset shift from saving and investing and accumulation to all of a sudden drawing down intentionally bringing your earned income to zero, that's a complete 180. And even if the math and the models and the projections that say you're going to be fine, I think it's a lot harder to pull the trigger in reality and just toss your career aside.
So one thing that we're trying to do that we've seen some other friends do is as that nest egg grows, scale back some working hours. Maybe you don't jump off the cliff. Maybe you kind of start repelling down, you know, one level at a time. Maybe that means negotiating a working part time or only four days a week or transitioning to a roll that is less demanding. It doesn't require as much overtime. It's reducing your income by baby steps rather than going cold turkey all at once. So who is
this traditional investing route best for. I think this is the best way to escape the rat race for high earners who live a relatively inexpensive lifestyle. If you or you and your significant other bring in, say, $300,000 a year, but you only spend 50, this is a great option.
Now, if you ignore taxes for a second, because that always throws a wrench in any time on the air map, but you can see how it would only take five years. If I'm saving, if I'm profiting $250,000 a year as a household, it would only take five years to accumulate that one and a quarter million that I would need to support that $50,000 a year lifestyle in retirement. So that means if your work is tolerable, I think those five years are going to fly by.
And that assumes you're starting at $0 in savings today. Now, on the other hand, if you make $50,000 a year and you spend 49 of it, traditional investing is never going to get you out of the rat race. There's simply not enough savings margin there, which brings us to option number two, which is to beat the rat race with real estate. And that's coming up right after this.
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The second common rat race escape path is real estate. And for the sake of this episode, I'm going to focus on rental property investing. Real estate comes in so many different flavors and strategies, many of which we've covered on the side hustle show before, but we're focusing on rental property investing in this one. So how real estate works to escape the rat race, it's a pretty easy to understand business model, right? You buy a house, you rent it out, and you pocket the difference between that rent and your monthly expenses.
mortgage or insurance your maintenance costs right and a lather rinse and repeat and so you got enough monthly cash flow to quit your job. This is what Dustin Heiner did who for him was around twenty six different properties and around fifteen thousand dollars a month in reliable cash flow. He retired at age thirty seven and supports his family off the income.
from that rental property empire. So his big thing is invest with that monthly cash flow in mind and then use it to start slowly chipping away at your own living expenses. Again, another argument for keeping those expenses low because the lower they are, the less property is the less
cash flow that you're going to need. Now, rental property investing can accelerate your climb to financial independence in several important ways. First, you can take advantage of leverage. That's borrowing money in contrast to traditional stock market investing that we talked about a minute ago where
$20,000 by as you $20,000 worth of index funds, that same $20,000 could be used as a down payment to buy $100,000 or more worth of real estate. Then you can pay down that loan balance with the rental income that you receive over the next 30 years. The next big advantage of real estate is appreciation.
As you know, houses tend to cost more today than they did a generation ago. By buying those properties, you can capture this appreciation when you sell, or you can borrow against that equity in your house's to fund future acquisitions. This is another thing that Dustin talks about, kind of like recycling that initial down payment money as equity as future down payments. Third, being a landlord comes with a bunch of different
tax advantages, tax benefits, including the ability to write off your mortgage interest and even take depreciation on the buildings that you own. Finally, real estate can be a pretty passive income stream once you have your tenants and other relative or other relevant team members in place. Yes, there's an upfront time investment, but no trading hours for dollars down the road.
So what disadvantages should you be aware of? Well, home prices don't fluctuate as wildly as the stock market, but investing in physical assets does take more legwork. And it also means that your cash isn't as liquid. And by that, I mean, you can't just push a button on your phone and sell a house when you need cash like you could do with an index fund.
And although there are some creative ways to buy houses with no money down like we talked about in our creative financing episode with Austin Miller really fun episode real estate is usually a takes money to make money option as a landlord you're also going to face vacancies if the house.
It's empty. That erases any positive cash flow you were banking on that month, repairs and maintenance, roofs, windows, toilets, water heaters, nothing lasts forever. It all costs money. And if you're the owner, it comes on you. There are unexpected expenses like our friends in California had to redo their foundation to the tune of like $90,000. There might be tenant issues that come up and why some humans think it's acceptable to trash other humans property, other people's houses is beyond me.
But I'd be lying if I said it didn't happen. On top of that, your local real estate market might not be a great place to invest. So you might be dealing with all of this remotely or through a third party management service. So who's real estate investing best for? The people I see having the best success with real estate are those who take a long-term view and are committed to operating multiple properties. I don't think one house is going to get you there. Now, especially if you can buy multiple properties in one location, there are some economies of scale that might make
life easier than having only one house or having houses in different cities across the country. The reason for that is that way you can have one property management company or one general contractor person that you have as your go to in that space versus having spread out in different cities all over the place.
Now, as your empire grows, you're also better able to absorb a vacancy here or there, or an unexpected expense for a property or two in any given month. But just like traditional investing, real estate can and does work to escape the rat race if you have the capital, the patience, and the fortitude to stay the course. If the idea of accumulating a portfolio of cash flowing real estate appeals to you, check out episode 387
with dustin hiner it's super inspiring episode and one of my favorite clips is where dustin talks about getting laid off from his government job is supposedly safe government job and the identity shift that happened after that i bought maybe two or three properties and i was really enjoying it but at the same time i was working a great job i was working for the county government.
And then I'm working from Monday to Friday, just one week back after my fourth child was born on Friday at 3.30 in the afternoon. I get a call from my bosses, bosses, bosses secretary. Like the top dog, his secretary gave me a call and said, hey, Dustin, the boss needs to see you come to the office. I said, OK, and hung up the phone. And I sat there for a second. Like, why are they calling me? And then as I'm sitting there, I start to think, what could be the calling about?
Oh my goodness back before i left i heard some rumors are some rumbling throughout the entire office about possible a house cuz there wasn't much money this was like 2009. You know right the crash eventually trickle down to the government i'm me working for the government i'm like i should be fine at plenty seniority i'm doing really well they always got raises. And so i get up.
I start walking down the hallway to the boss's office. It feels like it's a mile long because I'm just thinking, what am I going to do if I get laid off? And as I'm walking, my feet feel like lead bricks. Like I just, it's hard to take that next step. And each time my heart started pumping a little more because I started realizing,
My goodness, I have four kids. How am I going to feed them? How am I going to put a roof over my head? And I get to where my boss's office is, his door is closed. I turn the corner and I see the secretary. She officially, she looks at me and kind of grins and says, Dustin, would you please have a seat? She knows exactly what's going to happen and what is happening. I don't. And she's trying to console me just by, you know, her eyes and her smile. She can't tell me. So I sit down.
And as i'm sitting there i'm feeling like a pit of my stomach thinking oh my goodness this is probably and i started realizing or thinking am i a failure as a husband am i a failure as a father even as a man i'm a failure and as i think more and more it's like like 30 seconds or minutes just sitting there.
I start to sweat on my forehead, my hands get all clammy, and then opens the door to my boss's office. And now walks a lady with a piece of paper. She's noticeably distraught, almost crying, but she's not really not saying anything holding this piece of paper and walking out into my boss's desk. And would you please come into my office?
And so i get up and go in and lo and behold i get laid off and who gets laid off from the government well i did i absolutely get laid off from the government and so i take that piece of paper i go back to my office and i realize two things will number one i realize that i need to provide for my family.
And everything that I need to do from this point forward is to be able to provide for my family, my four kids, my wife. And so I was blessed within maybe like a week later, I was able to find another job in the county because I had good reputations. So I got that. That was the number that my job was to find a job. And I did that.
which is the first goal the second thing was i needed to never ever let this happen to me again outside forces causing me to not be able to provide for my family so what i decided to was that point what as i'm literally sitting in my desk right after i got laid off
The second thing I realized, I am now an investor. Even though I had two or three properties, I was just a side hustle. I realized I am now an investor, even though like 98% of my income comes from my side job, it's now my side job. Even though 98% of my money comes from it, my value is in what I give myself. And so what we usually say and what I would always say if somebody says, hey, Dustin, what do you do? Basically, what do you put value in? I would always say I work for the county government, do an IT work of the county government.
No longer did I ever say that after that. I said, I am an investor in real estate rental properties. So from there, I worked every single penny into another property. I was frugal. We only took one vacation a year, which was driving from California to Arizona to see the in-laws for Christmas.
That was the only vacation. We didn't eat out. And so in making that transition, this was my goal. I said, no longer am I ever going to let this happen to me. And so I strove every single day, every single week to get that next property and that next property and the next property. So to actually taking that leap, honestly, it was a little hard to leave a lot of hard to leave that stable W2 job once I had it. But once I realized I am losing money here,
My value is so much more than this, and I'll be honest, now that I quit my job, it was so amazing to see how much more money I can make when I work for myself. So for everybody listening, that's my process is I had to change my value in myself, no longer am I working for the government.
No, I'm an investor with a side job. Same thing with you. You're a side hustler. Whatever your side hustle is, if you want to turn that into your job and you want to take that leap, literally change your vision and your value of yourself. And that's what got me to where I am today. Yeah, this is like the identity habit. This is a really powerful thing. That subtle shift from I'm a worker first to I'm an investor first. So I appreciate you sharing that.
Again, that's from episode 387. Now, to be fair, for every Dustin, for every evangelist for real estate, there's at least an equal number of burnt-out landlords who buy into the leverage and tax advantages and cash flow of real estate only to get chewed up and spit out along the way. No businesses without risk and headaches in real estate is one that often gets oversimplified and oversold
It can definitely work. It can be a great inflation hedge, a great tax shelter, but it is real world inventory with humans involved. It's a model that I got really excited about in college, even bought my first rental property, but perhaps didn't have the intestinal fortitude to stick it out over the long run. And that's one reason that I have shied away from direct investment in recent years, instead relying on alternatives like fund drives where you can begin
adding some real estate to your portfolio for as little as $10. I'm an affiliate of an investor in Fundrise since 2015. Their model appealed to me as a way to benefit from real estate in a way that's diversified, that's totally hands off. It does not come with the leverage benefits at least directly, right? $10 in is $10 in. But this is one that has appealed to me. Again, real estate, it's a long-term game. So it might take eight to 10 years, like in Dustin's case, to build up
that portfolio to the point where it is exceeding your expenses and helping you escape the rat race. A friend of mine put it this way, like with traditional savings and investments done right and done well with a reasonably high personal profitability margin, it might take 15, 20 years to reach your fire number, which would still mean retiring or achieving financial independence way earlier than most, like in your early to mid 40s, which is fantastic. But with real estate, it might take
eight to ten years of concerted effort buying a house every year to stacking leverage stacking cash flow and with our third and final rat race escape option it might take three to five years in that entrepreneurship. The third way to get out of the rat race is to build your own business.
If you look at the Forbes 400 list of the richest people in the country, one thing should stand out to you. Most of them built their wealth through entrepreneurship. Even if you have no aspirations to build the next Amazon or Apple or Tesla or Facebook, I don't have those aspirations either. But building a business is a realistic way to break out of the nine to five grind. That's how I was able to walk away from corporate America years before starting side hustle nation.
Entrepreneurship has helped probably thousands of friends, side hustle show listeners, side hustle nation readers do the same at this point. So how entrepreneurship works to escape the rat race is pretty simple. We tend to overcomplicate it, but I'm going to try and break it down here. So a business is simply a system that solves a problem in exchange for money. It's a problem solving machine. And the good news is we're all natural born.
problem solvers is what we do all day every day. That means to come up with a business idea, what you really need to come up with is a problem. So you can think of what frustrates you, what headaches or challenges that you've overcome, what other people complain to you about, because on the other side of those problems, there might be a business idea. Now, the solution is usually going to take one of three forms. First, a service that makes that problem go away.
In the example of a dirty house, you can hire a cleaning service. Number two, a product that makes that problem go away if you got a dirty house. So you can go buy cleaning supplies and cleaning products. And number three is content that makes that problem go away. You got a dirty house where you can watch YouTube videos on how to organize and optimize your space, right? And when the money from your solution starts to exceed your living expenses, that's when you say goodbye to the rat race.
I break down each of these three business models in detail with lots of examples in my book, The Side Hustle, how to turn your spare time into $1,000 a month or more. It's free on Kindle. I'll link it up in the show notes. It is due for a refresh or an update, which is on my to-do list for the year. And you'll also find lots of side hustle ideas throughout the archives for this show. I did an episode
earlier this month on seven different idea-generating frameworks. If you might find that helpful, if you're in the idea-seeking phase, that is episode 650 in your archives. What's so great about entrepreneurship, building a business is unique of these three pounds in that your primary investment is probably going to be sweat equity.
These days you can get an enterprise off the ground for a very low start up cost and think back to my own fifteen twenty years here. I just about everything started cost less than five hundred bucks at least for that initial validation and testing phase on top of that starting a business is a way to work on something that you care about.
It's bringing an idea into the world that's exciting and rewarding in a way that collecting stock dividend payments just isn't. And in contrast to the stock market or real estate market, you've got considerably more control over the succession failure of a business that you own and the speed at which that can happen. Plus, if you intentionally build something with scale, you'll find entrepreneurship to be pretty time leveraged.
By that I mean you're earning power or your effective hourly rate improves as the business grows. For example, Becky Beach put a lot of time six years into her online business before getting up the nerve to quit her day job, but she built it intentionally with that leverage in mind.
I started getting 250,000 page views a month and lots of traffic to my printables and my sales phones were doing so well. I was getting like 20,000 at the time. So I decided to quit my job. That was two years ago. It was hard at first because I was living in fear. I didn't think I could do it. I thought my business would just end the next day or something if I quit.
But I just went all in and told my boss, hey, I'm gonna be doing my own thing right now. I need to like be quick. And he at first he was like, oh, don't quit. You know, it's not a good idea. I don't think yes, Mark. So then I just went ahead and did it anyway.
And I haven't looked back since. So that's very exciting and it really cool to build something up to that point. We're able to have that opportunity to have that flexibility and say, look, I've got this other thing that's working. I don't need this job. My role was five bad meetings or something. Five bad days at work until I'm out of here or something like that. So I think that makes a ton of sense. So mombeach.com kind of plays in the mom blog space, the personal finance space and talk to me about
What's ringing the cash register in terms of the digital products? You mentioned the printables. What's going on over there in terms of how the site is earning revenue?
The first I was relying on ad income and affiliates alone. But when I started also making digital products, it just exploded. And since making them with AI, it's even got went further. Cause I'm able to crank out even more. The digital products are just doing so well. Like people will just visit my blog out of the blue. Like I don't even know them really. They just come and they just like just internet randos. And they come in purchase and I have all these sales funnel set up like freebie opt-ins where they sign up with their email. They're redirected to a sales page that leads to my Shopify store.
Okay, that's interesting. I've always thought of Shopify as a physical product e-commerce platform, but you can use it for digital products as well. So that's the visitor flow through SEO, through Pinterest. They come to your site, download some freebie, and then the digital products are largely like an email-based upsell after the fact.
They are because I get quite a lot of traffic and they come in, they sign up to my freebies and the freebies are like free printables. I got a budgeting planner and I got a home planner for people to organize their homes like specifically moms. And I just get like so many leads like every single day from these freebies and then they're directed to a sales page because in ConvertKit you can actually make them go to a sales page after they sign up to the email and I just put the sales page there and then they buy a product off my Shopify store.
Because you can actually put your cart in your shop by store, right on the sales page. They can click a link and get to the cart. Okay. Okay. So give me an example of like, let's talk about this budgeting planner, for example, talk to me about top of the funnels. How does somebody discover that? Is this like ranking in Google for those types of terms?
Yes, I make user specific content. People are searching for that solves problems. Say like a saving money post or a money making post and people are searching for these problems on Google and I use long tail key words. And then I create the piece of content. I've also been utilizing chat GPT lately to help me create content. Like I'll use it to make like a blog outline. It makes it so much faster to create content now.
So I'm trying to find an example of one of those posts, but how to save money. And here's a list of ideas on how to solve this problem. And by the way, if you're trying to save money, you probably need this budgeting planner. Here's my free template. And then after somebody puts in their email for that.
Boom sales page for something more advanced or what's on the sales page or what's the digital product? Well, for instance, one of my posts that are new are 30 day money saving challenge. And then that post have the budgeting planner. And then when they subscribe to the planner, they get it sent to their email and they're also directed to a budgeting spreadsheet. The spreadsheet is for purchase. Yes, like I'll have the spreadsheet for purchase. I also sell spreadsheets in my Shopify store as well.
You can learn more about Becky and her business in episode 582, but the idea is creating something once that you can sell over and over again. That's the leverage that's built into a digital product business, a content business. And of course, there are other business models too, but with each of them, I think it's important to think about how it might go one to many, how you might be able to leverage your specific skills and expertise to build systems and serve lots of different customers.
One book I might recommend on this topic is MJ DeMarco's Millionaire Fastlane. If you can get past all this talk about fancy cars, which didn't really appeal to me at all, the underlying foundations and ideas in the book, I think are really strong. That's Millionaire Fastlane.
With job security in question and this shift towards a more on-demand freelance workforce, it's hard for me to see the downsides in learning an entrepreneurial skill set, but still the fact remains that half of small businesses fail in the first five years. For that reason, it's important to start small, to minimize your expenses, and to grow at a pace you're comfortable with. And if that failure happens to you, if you're in that 50%, you can dust yourself off and start again.
Building a business can be labor-intensive, and that's why many entrepreneurs find themselves in the trap of working in the business rather than on it. They feel like, well, I just built myself a job, and only this one has an even more demanding boss that's even harder to walk away from. So that's the question that you have to ask. What if this works? If the business I'm starting works, what does success look like?
And maybe you can find somebody who's walked that path, they're three to five years ahead of you. What does their day to day look like? Did they have the income that they desire? Did they have some freedom and flexibility in their life? Or are they still stuck working 60 hour weeks? Are they super stressed all the time? What's the end game? And is that going to be a win from you? If you build with intention from the start, I think it's easier over the long run.
Certain models are faster and easier to see initial results with, but can be harder to scale and remove yourself from delivery over time. I think freelancing is probably the prime example of this, freelancing your skills. Totally viable side hustle, one that I recommend all the time, but it can be tough. Not impossible, but hard to get out of trading time for money if clients are used to hiring your special skills and expertise.
Again, hard to get out of, but not impossible if that's an ultimate goal of yours. Some people just love doing the work and that's totally fine. So who is this third path best for? Who is the entrepreneurship path best for? I believe it is the most realistic rat race escape path for most people, but especially for those who don't have the quote unquote golden handcuffs of a great paying job, that's harder to walk away from and might be more
apt to take path number one, the traditional saving and investment path. People who aren't afraid of failure, probably going to get punched in the face along the way in this entrepreneurship path, and are a little impatient, definitely the fastest path if it works.
And so it's like, well, that's where it combines this. Well, I'm not afraid of failure. And I'm impatient. I want to wait 20 years to do this traditional savings path. So entrepreneurship appealed to me because I couldn't fathom the reality of working a corporate job for the next 30 years. There had to be a better way. And
There was, and I think there is for you too. And of course, if the entrepreneurship path is for you, there are hundreds of Side Hustle Show episodes to choose from. You can pretty much scroll through and pick the ones that sound most interesting to you. They're all great. I learned so much from each and every guest. If there's a specific topic that you'd like me to cover in the future, be sure to reach out and let me know. Nick at Side HustleNation.com is my direct email.
And if you're not sure where to start, I encourage you to hit up hustle.show. This is where you can answer a few short multiple choice questions. You can do it on your phone and the system will build you a personalized playlist based on where you're at, what you're interested in, where you want to go. Again, hustle.show for your custom curated side hustle show playlist.
Big thanks to our sponsors for helping make this content free for everyone. As always, you can hit up side hustlemation.com slash deals for all the latest offers from our sponsors in one place. Thank you for supporting the advertisers that support the show. That is it for me. Thank you so much for tuning in. If you're finding value in the show, the greatest compliment is to share with a friend to fire off that text message with your fellow friend who wants to get out of the rat race and help spread the word.
Until next time, let's go out there and make something happen, and I'll catch you in the next edition of The Side Hustle Show. Hustle on.