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    #50 - Digital Tithing, Influencer Based Cloud Kitchens & Uber Driver Revenue Streams with Stu Iverson

    enFebruary 28, 2020
    What is more valuable, engagement or large numbers in a community?
    How do Shaan Puri and Sam engage their audience?
    What challenge exists in monetizing Uber and Lyft drivers' idle time?
    Why is customer centricity important for brand success?
    What principle emphasizes learning from successful people in your industry?

    Podcast Summary

    • Building a Successful Business: The Power of an Engaged CommunityPrioritize building a passionate and dedicated fan base over attracting a large number of indifferent individuals to create a successful business.

      Building a successful business requires an engaged and passionate community. Surrounding yourself with people who love what you do is more valuable than having a large number of people who are indifferent. The podcast and meetup organized by Shaan Puri and Sam highlight the power of a dedicated fan base. By creating content that resonates with their audience and fostering a sense of community, they have generated a loyal following that actively participates and even starts their own businesses. This principle can be applied to any startup or endeavor – prioritize quality over quantity and focus on building a genuinely engaged community that will support and promote your work.

    • Prioritizing customers for brand success.Building strong customer relationships and learning from successful brands and industry thought leaders are key to attracting loyal customers and achieving success.

      Customer centricity is crucial for building a successful brand. It's not just about the number of customers you have, but whether or not they truly love your product or service. By prioritizing your customers and building a strong relationship with them, you have a higher chance of attracting more loyal customers in the future. This is a lesson learned from successful brands in the DTC space, like the example of Moise and his direct-to-consumer approach. Unlike big deodorant brands that don't even know who their customers are, successful brands understand the importance of connecting with their audience on a personal level. Additionally, another key principle to success is the power of proximity, surrounding yourself with successful people and thought leaders in your industry to learn and grow from their experiences.

    • The Power of Surrounding Yourself with Success Key Takeaway: Cold emailing successful individuals with a clear and concise message, showing genuine appreciation and offering value, can lead to mentorship, feedback, and investment opportunities.Subtitle: The Power of Surrounding Yourself with Success  Cold emailing successful individuals with a clear and concise message, showing genuine appreciation and offering value, can lead to mentorship, feedback, and investment opportunities.

      Surrounding yourself with successful people can significantly increase your chances of success. It doesn't matter where you're located, even if you're in a rural area. Cold emailing can be an effective way to reach out to successful individuals, but it's important to be clear and concise in your message. Avoid asking for too much of their time and instead, focus on showing genuine appreciation for their work and offering something of value in return. Building meaningful connections and getting close to successful people can open doors for mentorship, feedback, and even potential investment opportunities. It's about being humble, making a simple ask, and showing that you're doing something interesting and worthwhile.

    • The Importance of Speed and Action in Angel Investing and EntrepreneurshipSpeed is critical for angel investors and entrepreneurs, who should quickly identify potential investments and take action to turn their ideas into successful businesses.

      Speed is crucial for angel investors and entrepreneurs who lack pedigree and capital. Making decisions within two meetings is essential, ruling out potential investments that are a no and clearly identifying the next steps for potential investments that are a yes. While it's important to do research and gather information outside of these initial meetings, speed is a valuable asset in the early stages. Many individuals claim they can help, but until someone has a proven track record of success, it's challenging to determine who can genuinely provide assistance. Additionally, entrepreneurs should focus on shifting from motion (talking and thinking) to action (taking concrete steps like prototyping or selling) to turn their ideas into real businesses. Starting with small catalysts, such as a $1000 prize, can help fuel action and progress.

    • The Potential of Christianity: Growing numbers and the need to engage with younger generationsChristianity is experiencing significant growth, but there is a need for innovative approaches, such as media companies and digital tithing apps, to engage with younger generations and cater to their preferences.

      There is a significant growth in Christianity, with 66 million new Christians every year, compared to only 26 million leaving the church. This positive trend indicates the potential for a large customer base, with projections of 3.3 billion Christians by 2050. However, there is a gap in engaging with the younger generations, as traditional methods of church interaction no longer resonate with them. This presents an opportunity to create a media company or offer products that cater to the new age consumers, such as Gen Z and millennials. Examples like Kanye West's gospel album and Christian-backed fashion brands indicate the appeal of Christian-inspired content. Additionally, fintech companies like Pushpay demonstrate the potential for digital tithing apps, which can simplify and increase church donations.

    • Enhancing Accounting Processes and Church Engagement Through Digital Payments, Influencer Marketing, and Aesthetic Bible DesignChurches can leverage digital payments, influencer marketing, and aesthetically pleasing Bible design to improve accounting processes, engage young people, and attract wider audiences to religious texts.

      There are significant opportunities for churches to improve their accounting processes by adopting digital payment methods. With a growing percentage of donations being made digitally, churches can simplify their accounting and ensure transparency. Additionally, engaging young people in the church community can be achieved through influencer marketing and creating a brand that resonates with them. The idea of reinventing the physical appearance of the Bible and making it aesthetically pleasing, like popular coffee table books, presents a unique opportunity to attract more attention and interest. By remixing and distilling religious texts, churches can appeal to wider audiences and make the stories more accessible and engaging, whether it's for kids or for individuals exploring faith.

    • The Power of Influencers: Connecting and Inspiring Millions Through Specific InterestsSuccess in entrepreneurship relies on recognizing market opportunities and effectively engaging with audiences through relatable content and various forms of media.

      There is a growing trend of influencers using their platform to reach and engage with millions of followers by tapping into specific interests or beliefs, such as faith-based content. This approach, seen in the example of Carl Lentz and the Hillsong church, allows these influencers to connect with their audience on a relatable and aspirational level, making their message more accessible and appealing. Additionally, this strategy often involves incorporating various forms of media, such as YouTube channels and books, to maximize reach and impact. However, while passion and knowledge about a certain market can be beneficial, success in entrepreneurship can also come from recognizing and capitalizing on market opportunities, even if it means venturing into unfamiliar territory. Ultimately, timing, personal fit, and a balance between passion and market potential play significant roles in determining the success of an entrepreneurial endeavor.

    • Evaluating Priorities and Goals for SuccessAssessing one's priorities and goals can help determine the best path for success, whether it be earning money quickly, building a meaningful legacy, or continuous learning for personal development.

      Individuals should evaluate their priorities and goals in order to determine whether they should focus on earning, learning, or leaving a legacy. Depending on their current phase of life and circumstances, different paths may be more suitable. If the main objective is to make money quickly, pursuing short-term opportunities like affiliate marketing may be the best approach. However, if the goal is to make a long-term impact and build something meaningful, taking on higher risks and dedicating time and effort to a project with the intention of leaving a legacy may be more fulfilling. Alternatively, individuals can choose the path of continuous learning, seeking opportunities to expand their knowledge and skills. This framework can guide decision-making and help individuals align their actions with their desired outcomes.

    • Leveraging Uber and Lyft drivers for additional revenuePartnering with rideshare companies can provide access to a captive audience and create new income opportunities through targeted advertisements and personalized content.

      There is significant potential to leverage the captive audience of Uber and Lyft drivers to generate additional revenue streams. These drivers have resting assets (their idle time) that can be utilized to create new income opportunities. The challenge lies in finding effective ways to monetize this idle time without being intrusive or irrelevant to the passengers. By partnering with Uber or Lyft, it becomes possible to access valuable user information and provide targeted advertisements or personalized content to riders. This could include playing new music from emerging artists or promoting specific products or services. With millions of rides occurring daily, there is a large market for audio impressions that can be used to generate additional income and create new business opportunities.

    • Expanding Opportunities for Businesses through Ride-Sharing and Cloud KitchensUtilizing ride-sharing apps and cloud kitchens can provide businesses with new avenues for advertising, reaching a wider customer base, reducing costs, and increasing profitability.

      The rise of ride-sharing apps like Uber has created new opportunities for businesses to advertise and connect with a large fleet of drivers. By utilizing technology and connecting with drivers through in-car radio networks or other means, companies can reach a captive audience and potentially increase driver earnings. This not only benefits businesses by providing a new advertising channel but also helps drivers who are looking for ways to earn more income. Additionally, this concept of connecting with drivers opens up possibilities for exclusive partnerships and collaborations, leading to improved driver retention and overall success for companies like Uber. Similarly, the concept of cloud kitchens offers a new way for restaurants to operate and serve customers through a digital storefront, leveraging delivery apps to reach a broader audience without the need for physical locations, ultimately reducing costs and increasing profitability.

    • How influencer-based cloud kitchens can revolutionize the food spaceBy partnering with food influencers, cloud kitchens can leverage their distribution and name to build real businesses, similar to what has happened in the beauty industry with influencers like Kylie Jenner.

      Cloud kitchens, which operate solely through food delivery apps, provide a unique opportunity for aspiring restaurant owners to start their businesses with minimal upfront costs. By utilizing shared kitchens and optimizing delivery services, entrepreneurs can create multiple micro brands specializing in different cuisines. However, a major challenge for these cloud kitchens is how to stand out without a physical storefront. This is where influencer-based cloud kitchens come into play. By partnering with food influencers who already have a dedicated following, entrepreneurs can leverage their distribution and name to build real businesses. This concept mirrors what has happened in the beauty industry with influencers like Kylie Jenner. With low startup costs and the potential for nationwide reach, influencer-based cloud kitchens could revolutionize the food space in a similar way.

    • The Rise of Food Delivery Apps: A Game-Changer for Aspiring ChefsThe food industry is opening up new opportunities for aspiring chefs to showcase their skills and reach a wider audience, thanks to food delivery apps and innovative approaches.

      The food industry presents a unique opportunity for individuals passionate about cooking and culinary arts. With the rise of food delivery apps and the abundance of users they have acquired, aspiring chefs can now showcase their skills and reach a wider audience without paying for customer acquisition. This innovative approach bridges the gap between traditional chefs and modern foodies, creating a new avenue for culinary enthusiasts to build their brand and business. The success story shared by Shaan Puri and Stu demonstrates how resourcefulness and a strong partnership with an experienced chef can lead to the creation of a restaurant concept, even without significant funds or a physical location. This takeaway highlights the potential for growth and success in the food industry for those willing to take action and seize opportunities.

    • The Power of Self-Belief and DeterminationTrust in your own abilities, stay focused, resilient, and confident to overcome obstacles and achieve greatness.

      In short, one big takeaway from Tyson Fury's journey is the power of self-belief and determination. Despite being doubted and underestimated throughout his career, Fury consistently proved his doubters wrong. From facing the intimidating Vladimir Klitschko in his own training camp to enduring a grueling sauna challenge, Fury refused to let anyone get inside his head. He used these experiences as fuel to push himself harder and achieve his goals. Fury's story teaches us that when faced with obstacles, it is crucial to trust in our own abilities and not let others define our capabilities. By staying focused, resilient, and confident, we can overcome challenges and achieve greatness.

    • The Power of a Strong Mindset: Tyson Fury's Redemption StoryMindset is everything. Whether in success or failure, gratitude, resilience, and appreciation are essential in navigating life's challenges and achieving greatness in any area.

      Mindset and mental toughness are crucial for success. Tyson Fury's story of redemption and resilience shows the power of a strong mindset. Despite facing numerous obstacles and setbacks, Fury never gave up and fought his way back to the top. This is a reminder that our mindset determines how we handle both success and failure. Whether things are going well or poorly, being grateful, appreciative, and resilient is key. It's not about the specific achievements or talents, but rather how we approach and navigate through life's challenges. Fury's story serves as a great metaphor for the importance of mindset in all areas of life, including business, sports, and personal development.

    • Notion's Potential as an App Store for Business TemplatesNotion can enhance its user experience by curating and offering a variety of ready-to-use templates for popular use cases, creating a cohesive ecosystem for its engaged community.

      Notion has the potential to become a powerful platform and app store for business templates. While it is already a versatile tool, allowing users to create their own unique workspaces, the challenge lies in finding and sharing the best templates. Currently, users have to rely on YouTube and various channels to discover these templates, but there is a huge opportunity for Notion to curate and offer a wide range of ready-to-use templates for popular use cases like CRM or journaling. By doing so, they can better serve their engaged community and create a cohesive ecosystem that brings users together. With its feature-rich interface, Notion has the potential to become even more valuable and efficient for users in the future.

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