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    325. Emma Grede, Multi-Billion Dollar Brand Founder on Mastering Your Craft + Building Cult-Like Brands

    enSeptember 21, 2023

    Podcast Summary

    • Diversity and inclusion in businessStaying true to values and mission is crucial for long-term success in business, despite setbacks and challenges, and authentic diversity and inclusion are important for both internal operations and external marketing campaigns.

      Authentic diversity and inclusion, both within a company and in its marketing campaigns, is crucial for long-term success. Natalie shared her experience of navigating chaos at work, including a failed attempt to improve email deliverability that resulted in their domain being blacklisted. Despite the setback, she emphasized the importance of staying ambitious and continuing to innovate, encouraging listeners to join the Boss Babe society to be the first to access upcoming products. Additionally, she highlighted the value of trust and due diligence when working with external companies. Overall, Natalie's message emphasizes the importance of staying true to one's values and mission, even in the face of challenges.

    • Email deliverability issuesDespite email deliverability issues potentially impacting revenue, it's crucial to remain resilient and keep moving forward, as demonstrated by Emma Grede's journey from a niche role to multibillion-dollar entrepreneurship.

      Even successful businesses can encounter significant challenges, such as email deliverability issues that can significantly impact revenue. The speaker had a harrowing experience with an agency that claimed to have worked with their business but had actually caused major problems. Despite the setbacks, it's important to remain resilient and keep moving forward. The interview will feature an inspiring conversation with Emma Grede, a multibillion-dollar entrepreneur, who started her career in a niche role at an event production company, where she honed her skills in securing sponsorships and partnerships for fashion designers. Her determination and passion led her to work directly with brands and ultimately kickstarted her successful business ventures. The takeaway is that persistence, passion, and dedication can lead to great opportunities, even in the face of challenges.

    • Starting out inexperiencedDetermination and sales skills can lead to learning and improvement, even for inexperienced individuals. Finding the right mentors and focusing on strengths can lead to entrepreneurial success.

      Passion and hustle can lead to success, even when you're inexperienced. The speaker shared their experience of starting out in their career, cold-calling potential sponsors, and forging relationships from the ground up. They admitted to being naive and not having a clear end goal, but their determination and sales skills helped them learn and improve with every contract. It was only when they were discovered by entrepreneurs who saw potential in them that they considered starting their own business at a young age. The infrastructure and support provided by these mentors allowed them to focus on what they did best, ultimately leading to their role as CEO. Therefore, having the right mindset, being persistent, and finding the right people to believe in you can pave the way for entrepreneurial success.

    • Intentional business designDesigning a business with focus, passion, and intention is crucial for long-term success, while building based on external expectations can lead to burnout.

      Building a business by default based on external expectations can lead to burnout and feeling like you're running someone else's business. Instead, designing a business with intention, focus, and passions at its core is essential for long-term success. This was the valuable lesson the speaker learned while building her company, ITB. She also highly recommends the "Business by Design" course by her business mentor, James Wedmore, which helped her create a more intentional business. Additionally, she emphasizes the importance of simplifying business operations and encourages listeners to try Kajabi, an all-in-one platform that has streamlined her business. As the season changes and we enter spring, she encourages business owners to do some spring cleaning and focus on simplifying and organizing their businesses. Finally, she offers a 30-day free trial of Kajabi for Boss Babe listeners.

    • Fashion Industry ShiftThe fashion industry is evolving from traditional talent partnerships to influencer and equity deals, creating opportunities for new businesses and innovative approaches to diversity and inclusivity.

      The fashion industry has seen a significant shift from traditional talent-based partnerships to influencers and equity deals. This change led our guest, who had a successful career in talent representation, to question her role and consider starting her own fashion company. She identified a gap between the mainstream fashion industry and the plus size industry and saw an opportunity to create a truly inclusive and diverse brand, not just in marketing campaigns but also within the company. Good American was born out of this vision, driven by the principles of inclusivity and diversity. It represents a conscious choice, combining the speaker's strengths in business and strategy with her desire for a more creative role.

    • Relationships & ReputationBuilding strong relationships and having a good reputation can lead to valuable business opportunities. Passion for your business idea and understanding your industry are key to success.

      Building strong relationships and having a good reputation in your industry can lead to valuable business opportunities. The speaker, who started her career as a talent agent, built a reputation for herself by understanding the fashion and entertainment industries and helping European brands connect with American talent. Her hard work and focus on relationships paid off when she had the idea to start Good American, a denim brand focused on creating better jeans for curvy bodies. She chose Chloe as her business partner because of their existing relationship and Chloe's confidence and body positivity journey. Chloe was the speaker's first real business partner in her career. The story illustrates the importance of building relationships, having a good reputation, and being passionate about your business idea in order to succeed.

    • Principles and goals in businessHaving clear principles and specific goals is crucial for businesses, especially during challenging times. Focusing on inclusivity and maintaining commitment to principles can help businesses stay focused and make informed decisions.

      Having clear principles and specific goals is essential for running a successful business, especially during challenging times. Kim Kardashian, the founder of Good American, shared her experience of navigating conflicting agendas in her previous business partnerships and how she applied the lessons learned to build Good American with her co-founder, Chloe Melas. They focused on inclusivity, which meant offering all sizes, and maintained their commitment to their principles even during pivotal moments. Kardashian emphasized the importance of having specific goals that align with your principles to stay focused and prioritize effectively. By doing so, she is able to maintain the integrity of her brand and make informed decisions about where to allocate resources.

    • Identifying gaps based on dataListening to data and trusting instincts can lead to significant success by identifying gaps and creating new offerings that align with a company's core values

      Having a clear set of principles and acting on them can lead to significant success for a business. The CEO of Good American shared an example of how identifying a gap in their size offerings based on returns data led to the creation of a new size, which became a defining moment for the company. This decision aligned with their principle of serving all women, resulting in customer satisfaction and adherence to their mission. Sometimes, the most impactful decisions may not stem from extensive strategy sessions, but rather from listening to data and trusting one's instincts. By keeping the company's core values at the forefront, the CEO was able to make decisions that benefited both the customers and the business.

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