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    • The Limitations of Visual PerceptionOur eyes can deceive us, leading to a perception gap between reality and what we see. With a narrow field of view, we often miss out on the bigger picture and remain unaware of unknown unknowns.

      Our visual experiences can often misrepresent reality, creating a perception gap between what we see and what is actually true. While our other senses provide tangible feedback and opportunities for correction, vision lacks this kind of immediate feedback. This unique aspect of our visual experience builds a sense of trust and confidence in what we see, even though it may not be well-founded. The construction of our eyes further contributes to this limitation, as our narrow field of view only captures a small selection of what is happening in the world around us. As a result, we often miss out on the whole picture and are unaware of the unknown unknowns that exist.

    • The limitations of our physical construction and the role our brain plays in processing information.Our brain prioritizes visual input and relies on it heavily to create meaning, leading to a potential gap in perception when we prioritize what we see over other forms of information.

      Our physical construction limits the amount of information we can perceive with clarity and precision. Our foveal view, the part of our eyes focused on a narrow subset of what we see, allows us to pick up details while the rest remains fuzzy and ambiguous. Our peripheral vision lacks sharp edges and color perception. However, we often overlook this limitation and fail to acknowledge the information deficiency it creates. Our brain plays a crucial role in making sense of the information we receive and piecing it together to create meaning. Visual input holds greater importance to our brain due to the larger amount of neurological real estate dedicated to processing it. This prioritization could be linked to our evolutionary origins and the need to anticipate potential dangers. The perception gap arises when we prioritize what we see over what we hear or other forms of information.

    • The Impact of Visual Experiences and Actions on Motivation and AccomplishmentsOur reactions and behaviors are influenced by what we see, and understanding these differences in perception can help us overcome hurdles and achieve our goals more effectively.

      Our visual experiences and actions can vary from person to person, and this has a significant impact on our accomplishments and motivation. Emily Balcetis discusses how our reactions and behaviors are linked to what we see, and how these habitual patterns can be formed in response to certain stimuli. She emphasizes that not everyone sees and acts the same way, and that our actions can be automatic but interchangeable. Through advancements in technology and understanding of the brain, researchers can now study these differences more precisely, such as using eye tracking without disrupting natural behavior. Shane Parrish highlights the exciting potential of these differences, as they create opportunities to hack our perception and make certain tasks appear easier. Understanding these variations in perception can help us address sources of motivation and self-sabotage, enabling us to achieve our goals more effectively.

    • How our visual experiences affect exercise motivation and performance.Motivation can overcome distance perception challenges for individuals with higher waist to hip ratios, and elite athletes excel by focusing on their target. Harnessing visual experiences can enhance exercise performance for everyone.

      Our visual experiences while exercising can greatly impact our motivation and perception of distance. People with higher waist to hip ratios or higher BMIs tend to perceive distances as farther, making it more challenging for them to stay motivated and reach their fitness goals. However, motivation can compensate for this effect, as highly motivated individuals, even with higher waist to hip ratios, may perceive distances as shorter. Additionally, elite athletes have a hyper focus on their target or finish line, disregarding their peripheral vision. This suggests that our visual experience is not solely determined by the external world, but also by our bodily capabilities and motivational states. Overall, understanding and harnessing our visual experiences can improve exercise performance for individuals of all body types.

    • The Power of Visual Focus in ExerciseBy narrowing our attention and focusing on a specific target during exercise, we can improve our performance, boost our motivation, and enhance our overall outcomes.

      Our visual focus can significantly impact our performance and motivation during exercise. By narrowing our attention and focusing on a specific target, we can improve our efficiency and speed. This narrowed focus changes our perception of proximity, making the finish line or goal appear closer, which boosts our self-efficacy and belief in our abilities. This psychological shift translates into improved performance and a less daunting experience. Additionally, our visual attention can vary depending on the stage of the goal, and being aware of this can open up more possibilities and maintain motivation throughout the process. Embracing the perception reality gap and utilizing it as a source of power and opportunity can enhance our exercise outcomes.

    • The Role of Motivation and Attentional Focus in Goal AchievementUnderstanding the unique motivational properties of the beginning and end stages of a goal, as well as the importance of balancing narrowed and wider attention, can help improve goal achievement.

      Motivation and attentional focus play crucial roles in achieving goals. The beginning and end stages of a goal have unique motivational properties, but it is the murky middle where drop-off often occurs. Being intentional about where you direct your attentional focus can make a difference. For those who are committed and passionate about the goal, looking towards the finish line and closing the gap between where they are and where they want to be provides motivation. On the other hand, for those who are less committed, looking backward and acknowledging their progress can be energizing. It is important to self-diagnose your personal commitment to the goal and choose the appropriate motivational strategy. Additionally, frequent use of narrowed attention can be beneficial, but there is a point where it becomes too frequent, and a balance with wider attention is necessary.

    • The Power of Narrowed Attention: Strategies for High Performance in Races and CompetitionsFocusing intensely on the target, disregarding distractions, and maximizing narrowed attention towards the end of a race correlates with high performance. As we approach our goals, our motivation increases, driving us to invest more effort and energy to cross the finish line.

      Individuals who perform better in races and other competitions strategically use the strategy of ramping up narrowed attention and ramping down wide attention. This means that they focus intensely on their target and disregard distractions. Using this strategy conservatively throughout the race and maximizing it towards the end is correlated with high performance. It is important to note that when the finish line is in sight, it becomes easier to maintain a narrowed focus. However, it is crucial to avoid getting distracted by competition or external stimuli, even if they are exciting or motivating. The goal gradient hypothesis suggests that as we get closer to achieving our goals, our motivation increases, and we invest more effort and energy to cross the finish line.

    • Breaking down goals for successSetting sub-goals and breaking down the main goal into smaller, achievable tasks can change our perception of difficulty and increase motivation to take action.

      Setting sub-goals can help us overcome the perception of a goal being too difficult or impossible to achieve. When a goal seems unattainable, we tend to give up before even starting, as indicated by a decrease in systolic blood pressure. However, by breaking down the main goal into smaller, achievable sub-goals, we can change our cognitive thinking about the difficulty of the task. This creates a "Goldilocks" effect, where the sub-goals are challenging enough to motivate us but not beyond the realm of possibility. Additionally, narrowing our focus and creating the illusion of proximity to the finish line can energize us to take action and find the necessary drive. To set better goals, we can use tactics like vision boards, but it's important to ensure that our goals are not completely unattainable as that can be demotivating. Instead, we should combine big-picture thinking with concrete action planning.

    • Proactive Planning: Overcoming Obstacles for SuccessBy anticipating potential setbacks and developing contingency plans, individuals can increase their chances of success and maintain focus on their goals, just like Olympic swimmer Michael Phelps.

      When setting goals and envisioning success, it is important to also consider potential obstacles and develop contingency plans. By proactively thinking about what could go wrong and preparing for it, individuals can increase their chances of success and navigate challenges more effectively. This approach is exemplified by Michael Phelps, who trained with the anticipation of his goggles malfunctioning during a crucial race. This allowed him to stay calm and continue swimming, ultimately achieving his goal of winning eight gold medals in a single Olympics. Planning for potential setbacks not only provides a safety net but also frees up mental space and resources when faced with obstacles, enabling individuals to pivot and stay focused on their goals.

    • The Importance of Having a Backup Plan and Strategic Thinking in Achieving SuccessHaving a backup plan and thinking strategically about long-term goals are essential for overcoming obstacles and achieving success in any endeavor.

      Having a backup plan and being able to pivot quickly is crucial for achieving our goals. Michael Phelps' success in swimming can be attributed to his ability to turn to plan B when faced with obstacles, allowing him to stay on track and ultimately win gold medals. In pursuing our own goals, it is important to plan for potential challenges and practice our backup plan so that we can pivot effortlessly when needed. Additionally, it is important to think beyond the immediate day-to-day tasks and strategize on a longer time frame. By setting goals for the week or month and actively allocating time towards them, we can make progress on big projects that may not yield immediate results. Planning strategically and staying focused on long-term goals is key to achieving success.

    • Improve Productivity and Time Allocation Through Advanced Planning and Commitment to Prioritized TasksBy planning and scheduling activities in advance, individuals can find extra time, increase accountability, and make progress towards their goals by prioritizing and committing to their scheduled tasks.

      Planning and committing to goals and tasks further in advance can significantly increase productivity and time allocation. By thinking more big picture and slotting time into their calendars for specific activities, individuals were able to find an additional 2.5 hours to work on their goals over the course of a week. This approach proved effective for 66% of people. By prioritizing what is scheduled in their calendars, individuals are more likely to stick to their commitments and hold themselves accountable. Additionally, when considering activities with greater psychological distance, such as scheduling coffee two weeks in advance, individuals are more likely to follow through, as they consider what they want rather than what is immediately feasible. By taking control of our brain's perspective of time and feasibility, we can avoid overcommitting and make progress towards our goals.

    • The Impact of Perception on Thoughts, Behaviors, and Self-SchemaOur perception of ourselves and the world influences our thoughts and behaviors, and our desire for consistency can hinder our ability to accept positive feedback. Negative beliefs and experiences can be reinforced by our mental states and negativity dominance.

      Our perception of ourselves and the world around us has a significant impact on our thoughts and behaviors. The way we talk to ourselves and the information we receive from the world are intertwined and influence each other. Additionally, there is a tendency for individuals to seek consistency in their self-perception, even if it means preferring negative feedback that aligns with their self-schema. This desire for consistency can make it challenging for people to accept compliments or feedback that contradicts their self-perception. Furthermore, our mental states, such as depression or anxiety, can affect our visual experience and reinforce negative beliefs about the world. Negative experiences and threats may have a stronger impact on us due to negativity dominance, which evolved to prioritize our survival.

    • Shaping Perception through Visual IllusionBy consciously shaping our environment to create visual cues that encourage desired actions, we can influence our behavior and make positive changes in various aspects of our lives.

      Our perception is often influenced by our memories and past experiences. Our brains naturally focus more on the negative and ruminate over it, leading to a half-empty mentality. However, we can consciously shape our environment to impact our behavior and perception. For example, using a small plate can trick our brains into thinking we have a full meal, nudging us towards eating less. This visual illusion of context can be applied in other areas of life as well. By creating a visual environment that sparks the actions we want to encourage, such as keeping unhealthy foods less visually accessible, we can shape our behavior and make positive changes.

    • Harnessing the Power of Visual Cues for Positive Behavior ChangeBy strategically designing our environment and utilizing visual cues, we can successfully nudge ourselves towards making positive changes and achieving our goals.

      Our visual surroundings have a significant impact on our behavior and choices. Emily Balcetis shared examples of how Google and Massachusetts General Hospital strategically changed the visual layout of their snack stations and food options, leading to healthier eating behaviors among their employees. This concept extends beyond food choices and can be applied to various aspects of our lives, such as organizing our bedroom or holding ourselves accountable using visual cues. By intentionally designing our environment to visually cue desired behaviors, we can nudge ourselves towards making positive changes. When it comes to setting and keeping New Year's resolutions, traditional motivational strategies may not be as effective as leveraging visual stimuli and creating visual feedback systems to accurately assess our progress.

    • Cultivating Habits and an Enabling Environment for SuccessBreak goals into smaller, achievable sub-goals, seek social support, plan for obstacles, prioritize daily progress, and stay resilient for sustainable success.

      Setting up habits and creating an environment that supports our goals can make it easier for us to stay motivated and achieve success. Often, we set goals that are too difficult or unrealistic, leading to disappointment and giving up. Instead, we should focus on setting smaller, more attainable sub-goals and celebrate progress at each step. It's also important to think concretely about what we can do each week to make progress and hold ourselves accountable. Social support can be a great motivator, and we should find ways to keep our support network intact. Additionally, we need to anticipate and prepare for obstacles that may arise and have backup plans in place. By prioritizing the process and setting goals for each day, we can create sustainable progress and overcome obstacles with resilience.

    • Shifting our perspective on failure and setbacksFailure and setbacks are opportunities for learning and self-reflection, not permanent labels. Embrace a positive and growth-oriented mindset to approach challenges.

      We should shift our perspective on failure and setbacks. Instead of viewing them as personal failures and permanent labels, we should see them as learning opportunities and moments for self-reflection. When we don't reach our goals in the specified time or at the desired level, it's not a reason to feel like a failure. It's a signal to check-in, evaluate what worked and what didn't, and explore new strategies or approaches. Rather than being discouraged, we should be excited about the opportunity for creative self-exploration. By removing the language of failure and embracing a diagnostic mindset, we can approach challenges with a positive and growth-oriented attitude.

    • Embracing the Present and Finding HappinessFind contentment by appreciating the present moment and avoiding the pitfalls of social comparison. Focus on what brings you joy and be grateful for the opportunities in your own life.

      It is important to stay present and enjoy the current moment. Emily emphasizes the importance of appreciating what we have and not constantly striving for what may be unattainable or comparing ourselves to others. She candidly admits to spending time trying to get everyone to like her, but realizes that people have different personalities and not all relationships will be compatible or need to be maintained. Success to her means simply being happy and appreciating the opportunities and good in our own lives. Ultimately, this conversation reminds us to focus on the present, be grateful, and avoid the trap of social comparison that can lead to unhappiness.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #198 Maya Shankar: The Science of Identity

    #198 Maya Shankar: The Science of Identity

    Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.
    Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale.

    (00:00) Intro

    (02:40) Shankar's "almost unbelievable" story of getting into Julliard

    (05:30) Why Shankar studied identity

    (11:38) What is identity?

    (14:52) Using your identity to accomplish your goals

    (18:00) Using anti-identities to accomplish your goals

    (18:51) What to do when your identity is "attacked"

    (26:30) How to re-establish trust in institutions

    (32:30) Use identity to start a positive habit

    (35:35) How to debunk myths with stories and facts

    (37:18) How does how we frame our goals help (or prevent) us from accomplishing them

    (43:11) The one motivational technique Shankar uses every day

    (45:15) On success


    Watch the episode on YouTube: ⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠https://fs.blog/newsletter/⁠⁠

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    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

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    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

     

    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

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    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

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    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

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    #189 Chris Davis: Three Generations of Wealth

    #189 Chris Davis: Three Generations of Wealth

    Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out.

    Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading physical newspapers and wearing ties to work. Davis also shares his value-investing philosophy, what he learned from working with and meeting Charlie Munger, and what parents can do to raise kids who aren't entitled. Davis talks about his alcohol drink tracker and why it's important to him, why he never puts himself in situations where envy can grow, and Warren Buffett's letter about why investment managers underperform.

    Chris Davis has been a Director of The Coca-Cola Company since April 2018. Davis is Chairman of Davis Selected Advisers-NY, Inc., an independent investment management firm founded in 1969. Davis joined Davis Selected Advisers-NY, Inc. in 1989 as a financial analyst and in 1995, he became a portfolio manager of the firm’s flagship funds. Prior to joining Davis Selected Advisers-NY, Inc., he served as a research analyst at Tanaka Capital Management and as an accountant at State Street Bank and Trust Co.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    (00:00) Intro

    (03:20) Life lessons Davis learned from his grandfather and father

    (26:24) The importance of writing things no one reads

    (36:55) Davis' experiences through financial crises

    (52:31) Why Davis loves managing a mutual fund

    (55:49) Why Berkshire Hathaway operates with margin

    (01:01:05) What is risk?

    (01:04:02) On low interest rates and their future impact

    (01:14:46) The mismatched timelines between CEOs, companies, investors, and policy

    (01:22:19) How Davis and Munger met

    (01:30:20) Lessons learned from Munger

    (01:41:29) Why avoiding weaknesses is the ultimate recipe for success

    (01:55:46) How to raise non-entitled kids and avoid lifestyle creep

    (01:16:10) On happiness

    (02:27:00) Good vs. bad board meetings

    (02:31:34) Three generations of wealth

    (02:37:15) On success

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