135. Lauryn & Michael Bosstick: The Unfiltered Truth About Running a Business With Your Spouse
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January 28, 2025
TLDR: Lauryn and Michael Bosstick, a power couple, share their journey of building a successful digital media empire, The Skinny Confidential, with each other. They discuss working together as a team, providing value over marketing, building a community, and influencing their children in health and wellness.

In Episode 135 of the Ultimate Human Podcast, Lauryn and Michael Bosstick share their journey of building a successful digital media empire, The Skinny Confidential, while navigating the complexities of working together as a married couple. Their story defies the conventional belief that running a business with your spouse is a recipe for disaster. Instead, they demonstrate how a shared vision and commitment can create a powerful partnership.
Key Moments from the Episode
Working Together as a Couple
- Lauryn and Michael emphasize the importance of having a shared vision and expectations when running a business as a couple.
- They discuss the initial challenges they faced and how open communication helped them navigate difficult moments.
Their Backstory
- The couple met at a young age and began dating in middle school, reaffirming their long-lasting connection.
- Lauryn’s entrepreneurial spirit led her to start her blog while she was still in college, aiming to create a platform akin to the sorority experience for a broader audience.
Building The Skinny Confidential
- They launched The Skinny Confidential during a time when blogging was less mainstream, focusing on topics that were considered taboo.
- The blog evolved into a comprehensive wellness platform, attracting a significant audience interested in lifestyle, health, and beauty.
Creating a Genuine Community
- To cultivate a loyal following, Lauryn and Michael stress the need for authenticity in communication and providing real value rather than just marketing.
- Engaging with their audience regularly and listening to their needs ultimately helped them build a strong community.
Expert Advice for Business Couples
- The Bossticks offer practical advice for couples starting a business together:
- Define Roles: Clarify responsibilities to avoid misunderstandings and ensure smooth operations.
- Prioritize Communication: Maintain open dialogue about both personal and professional matters.
- Expect Turmoil: Accept that challenges are part of the journey and work collaboratively to overcome them.
Practical Wellness Tips
- The couple advocates for the integration of wellness into daily life, sharing personal anecdotes about routines and practices that keep them healthy and energized.
- Simple lifestyle changes—like eating a balanced diet and engaging in physical activity—are emphasized as fundamental to overall wellness.
Insights on Resilience and Growth
Lauryn and Michael's journey illustrates that success in business often leads to personal growth. They highlight:
- Persistence and Patience: Building a brand takes time, and persistence in seeking opportunities is crucial. They recount how early rejection motivated them to push harder in their entrepreneurial endeavors.
- Learning from Experience: They have embraced their journeys, sharing insights gained from failures and successes alike to inspire others.
Conclusion
The Bossticks exemplify how love and business can coexist successfully. For couples looking to venture into entrepreneurship together, their experiences provide a beacon of hope and a roadmap for navigating potential challenges. As they share their lessons learned, it’s evident that their greatest investment lies not just in the business but in their relationship and family.
Key Takeaways:
- Define roles and expectations clearly when working with your spouse.
- Embrace authenticity and focus on providing real value to build community.
- Accept challenges as part of the entrepreneurial journey and support each other through them.
Whether you’re an aspiring entrepreneur or simply curious about the dynamics of couple-led businesses, Lauryn and Michael's story offers valuable insights on blending love, business, and wellness effectively.
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Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves. We're lucky to get the information. We're learning the same way that people listen. You guys have become major influencers in the wellness space. I feel like you guys have given a lot of practical advice. I'm not a human biologist and because I'm not a doctor, I should stop talking because I don't have the credentials.
I mean, look, I don't have the credentials either. I'm not a physician. That's the biggest attack that I give. I would say you have the credentials. We have a lot of different health professionals on, and having you on was really interesting. The nutrient deficient part is not talked about enough, and I never had someone come on the show and talk about it like you. That's my next layer of what I'm doing. What nutrients am I missing, and how can I figure that out?
Your journey didn't start as a health and wellness journey. A large port of it has morphed into a health and wellness journey. What were some of the tipping points for you? One, we want to be an example of to each other but two for our kids. There's a journey where we realize we are not the healthiest versions of ourselves. We're not doing the things that we should be doing. And we have access to people like yourself and others that are sharing this information. Why not implement it at a greater level and be an example and stop being the tugboat and be the lighthouse?
You guys met when you were like 12. 12. Your advice to couples starting a business and going into business together. You want to have bad health problems and bad financial outcomes pick the wrong woman. If you run a business with anyone
Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist Gary Brecker, where we go down the road of everything anti-aging longevity, biohacking, and everything in between. And as you just heard, I have some very special guests on the podcast today. Actually, I'm very special guests on their podcast, which has turned into my podcast. That's perfect. The next time I expect to be in your hyperbaric chamber, though.
Oh, I can't wait. So welcome to the podcast, Lauren and Michael Bostick. Thank you for doing this, making the trip. Yeah, I'm really pumped that we came here, man. And like the energy is so good in here. And you guys have a great studio. And I'm so psyched. I'm sad because my wife Sage should have been with me because she was actually the one that turned me on to you guys. Hi Sage. Hi Sage.
We want you and Sage to come back on our show and do a him and her situation. We'll do another one. We'll do another one. Yeah, we totally would love to do that. Because she's like, Seababe, they're building a business together, too. And they talk about the real shit. And we built a business together. She was a real estate agent. I was a human biologist, and we decided we'd start this longevity clinic. And we don't find a lot of couples that, and you guys met when you were like,
12, 12, right? Um, and we don't find a lot of couples, first of all, that met when they're 12, um, and that have started and built businesses together that are just very real and authentic and visceral about that journey as a couple. It's the most challenging thing ever. And you really have to know what you're signing up for, but I always say this. It's the most rewarding thing at the same time. And I think it can be simultaneously two things, but it is challenging.
Yeah, I agree with you. It's like if you said, would you do it all over again? I kind of have to like think about it, right? Yeah. Give me a few nights. If you said, are you happy that you did it? I'm like, I'm absolutely happy that we did it. Yeah. So what I find like to be more problematic in a relationship is sometimes like you'll go to
dinner with couples will say like, I don't want to talk about business at this specific time or these are the times when you can approach with these things or not. I think both of our personalities are so type A, like we want to be able to talk about all of it all the time. Like, you know, sometimes we're not talking about the business, obviously, but I would find it to be very restrictive to not talk about something we're so passionate about, like all the time with our single mother. You know what I mean? Yeah, I agree. But you know, there's a notion that you can separate business from your personal life and we've found that to be completely false, right? I mean, if you have
Great day at the office. You have a great day at home. I have a really crappy day at the office. I think so with what all three of us do and I would imagine sages like this too. I think
With everything we do, we're constantly working in wellness and relationship. It's like even, even in the morning, when you're doing your morning routine, you integrate work into it by meditating on the work. Like it kind of all never shuts off when you're an entrepreneur, you kind of learn to meld it together. And you said on our show, you said, when I am traveling, I still bring the breath work. I still, you still bring certain tools.
Yeah, with you. And I think you do that with we kind of mix all the things together and make it all work for us throughout the day. Yeah, because you come from not very similar backgrounds. I saw I saw you guys on Ed Mylet's podcast. I know he's been on yours a bunch of times. He is a fan of Ed Mylet. There was a story that he told from stage one time. And it just resonated so much with me is about his father. It was it was an alcoholic.
and the question he kept asking him as a child. And he kept asking his dad if he was ever going to drink again. And his dad said, I don't know, son, but I know I'm not going to drink for one more day. And of all the stories he's told, that one's stuck with me the most because it's such a metaphor for life to start thinking about things and
I think too often we think way too far down the road. Where is this going to end up? We're way too far down the road instead of just thinking about what's right in front of us and just trying to get through the day. I know that health is just a sequence of habits and being consistent. People that are really obese think, I'm never going to look like that guy, so I'm not going to try. We might not look like that tomorrow, but if you did these small things every day, you could get there.
But what was interesting about the podcast that I thought when he was interviewing you guys was not only that you guys met at such a young age, but you were a bartender. You were kind of a serial entrepreneur.
And now you have this amazing podcast. And I would call you, you know, very impactful influencers. I mean, I sometimes don't like to use the term influencer, but I think you guys have built an amazing community. And can you talk a little bit about the journey from, for my audience that doesn't know you, from bartender to really building this community, not just being an influencer, but the community you guys built together?
Michael and I met when we were 12 on the playground. I thought she was a substitute teacher. She only developed when I said. She was fully developed and you were small, right? I was 12 years old, Gary. I hadn't even hit puberty, I don't think.
And we sort of like had this like chemistry at 12 years old, which is wild to look back on. It was really intense chemistry, not just romance, but also just friendship. And we dated from 12 to 15 and separated when our separate ways, but always kept in touch and kind of maintain that chemistry.
And one of those things in high school where you know We were never together and we would always like we'd be with other people But then there'd be like that one random night at a high school party We'd both be at the same place and then yeah, something would happen again, and then we'd not see each other It was always a straight-up connection, but I mean the chances that you guys didn't go to different towns. We did like we did we left We left I mean I left his ass. I made him chase me for like nine years good for you
I didn't know he had to work for it. I went to the Harvard of the desert, the University of Arizona. He studied biology. I was a human biologist. I studied an animal. No, he did. No, he's joking. I was joking.
But I was really excited and partied and ran around and then somehow reconnected over, you know, I don't know, mutual friend's birthday part or something ever since then we've been together. So it's just like this weird connection that we had since we were kids. And I would always tell her that she was the love of my life and all that is cheesy as it sounds. But like since he was 12. But for whatever.
Yeah, so so we got back together and we I was a bartender and Michael was like you said doing all different kinds of endeavors I was just I was one of I've always worked for myself and I was trying all these different things Yeah, like an aviation at one point. I was in real estate at one point I had an agency I was just always trying different things some successful some not successful but always working for myself hmm
started bartending, decided to launch the blog, The Skinny Confidential, while I was going to San Diego State. There was always something missing for me, and what I've realized now is I was missing the entrepreneur piece. There wasn't a class or something at this time. There was nothing that could tell me, like, you're an entrepreneur. But you felt it. Yeah, I felt it, but I didn't know what it was. I know how to articulate it, because there's this before Instagram. I had no idea. And so I was like, what if I took what these sororities are doing and put it online?
because they're charging $800 a month. What if I could do this online? What if I could do it for free? And what if I didn't just make it about me? What if I made it about other people's morning routines and tips and tricks? Yeah. 14 years ago, I launched the blog again, no Instagram. It didn't exist. Yeah, that's just blogs. That's all you have. Just blogs. And it launched as like a resource that's getting confidential. And now 14 years later. How did it get out there?
I think that it was- How do people start following? I think that it was different. I think that it was disruptive. I started talking about Botox and Boobin plants and health and wellness and supermodels and all these different things, whereas at the time it was just one person blogging about their nail polish or their dress they were wearing. It was like a different perspective.
I think it was very honest and in your face, and it wasn't afraid to tell the truth on topics that people found to be taboo. This is where talks at this time, no one was even like, they weren't even touching it. Now, I mean, everyone talks about it. The internet was very, like a lot of the creators at the time, they called them bloggers at the time. This is the force. It was very safe. And I would say vanilla in a lot of ways. Boring. And so I think she came in and also it was- Like the shock-jock you heard.
It was just like, yeah, I was like very like honest and what seven years in, he was like, hey, we should start a podcast. Yeah. And I was like, let's literally take exactly what I'm doing and talk on a mic. And that's sort of where the him and her show came. And through that, he saw space, he saw white space and started Dear Media.
Mm-hmm. That's what we produce about a hundred shows outside of ours. We have ours, but you're managing that many. Yeah Yeah, so what we I mean what I would say is the Trojan horse into media for us was audio But really I just call them shows now their audio their video their live We invest in commerce businesses and run them through the platform that we've built Is that what's going on in this other room? Yeah, so the office one right now very busy Yeah, this is the Texas office about half the companies out here that we have
some in LA, another office there, and then some in New York as well.
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I want to back up for a second because you told a really interesting story on Ed's podcast or me. It was a different podcast you were on, but you talked about a night when you were bartending and an older, very successful gentleman came in and I think he was sort of passing some judgment on you and he's like, hey, what are you going to do with your life? And you brought up the fact that you wanted to start this blog and he left in your face and told you you can never make any money doing that. And at the time,
You know, as a bartender, you got this real, I forget the business that you said he started, but he was a very successful guy, very prominent. The inventor, one of the inventors of the airbag.
OK, so the men are the airbag, right? So you couldn't have had a lot of people around you saying, this is how you do it. This is the path that you take. You didn't have mentors laying out the pathway for you, like a lot of people do now. And I think, especially for women, I mean, and then you bring your idea up and you share it with somebody who you probably respect because he's successful. He's an older guy. And he actually just trashes your idea.
And I want to go back to that moment because you didn't start with a lot of mentorship or a lot of guidance. It's not like you had a parent that was, you know, brazed the trail for you with their business and you took this business over, you sort of just saw this opportunity, you went out and took it. And I want to get back to where you grew it into the podcast and when you started to come together as a couple, but I want to talk a little bit about why you decided not to quit at that time, why you didn't take that advice.
It's funny I look back on the bartending and I remember using it to my advantage. Meaning I was in this bar where it was all these very rich, successful men and I used it as a moment to multitask. So yes, I was making money.
and building my blog on the side. But I also was using all of these guys in the bar as like, I'd get advice from this guy. And then this guy, I had another guy friend that was there that was like, you can't lead with your looks. You need to have like an actual tangible business. And then I had this airbag guy giving me his advice. And I sort of, when you say I didn't have mentors, weirdly enough looking back, I had all these little micro mentors.
And then I also at the same time was like learning to multitask, make drinks beyond stage. When you're a bartender, you're on stage. You better bet your ass that if you're giving the guy at the end, not enough attention, he's not going to tip as well. So I'm learning how to manage all these men that are successful and make sure I'm getting the tips I need to get while also picking up
experience from them and advice. And so I think if you're in a spot right now, like I was when I was bartending, instead of thinking, I have nothing and I don't know what I can do, use the environment to your advantage and see how you can work it. Because truly, I learned more bartending and being on stage as a bartender than I learned in college. And I can honestly say that I went for four years and I learned so many skills multitasking.
learning about different people, listening. That's a good one, listening, reading people's energy. What do they need? And I just think that the mentors is in the micro moments. And so that moment right there to me with that guy who told me I'm never going to make money blogging was a moment that actually is pivotal because it propelled me to sort of almost prove him wrong, not just him, but like that energy wrong. Right.
And I think that I knew that I needed to find a way out of there and make my own money and forge independence. So the bartending to me, I always say this to people. It's a great way to build a business. Because I would go at night and then during the day I would build the business. So when people are like, I can, I work nine to five. My advice is stop working nine to five. Go get a bartending job and do what you want to do on the side and do your side hustle and work towards that. There's a lot of ways to get creative. I think a really important
way to be when you're starting a business is to be resourceful. She's also not being so forthright in the sense that she had a day job teaching peer bar in Pilates. She would bartend at night. She would go to school and then you would blog until like two in the morning and I watch her do this.
For years out of time when people said what the hell is a blog? How are you gonna make money the term influencer and pot like all this this didn't even exist And it was at a time like now fast for people make a huge living doing this kind of thing and obviously we built a business on it But this was also at a time when a lot of brands are like why would I pay? How do I pay? What do I like they there was not money in the space right like you were lucky to get a banner ad for a month on your website which you know
But Gary, you know this and this is being talked about more and more, you have to create value before you ask for money. I totally agree with that. If you could do that and you're listening and you have an idea, create the value before you ask for the money. It's same with if you're an employer at a job.
People who are like, I want to raise, I deserve a raise. That's not the way to go about it. Create the value, build the value, then ask for the raise. The reason I bring that up is I think if you look at the platform now, and obviously you just came on the show, be able to speak to people like yourself and others,
Sometimes people will come to say like, oh, I can't believe you had so and so on. And I'm like, yeah, but did you see it was episode 740? Yeah. Yeah, it wasn't the overnight success. People say that to us all the time. It blew up overnight. Like, well, 22 years and then I blew up. The brand, the Skinny Confidential was started in 2009. And the podcast that we produced was started in 2016. And we didn't pull a single dollar out of that podcast until 2018. And then it was,
So the reason I mentioned this is because for what we do and the people we speak to in the communities that we're building, I think sometimes people see the end result of something. I'm sure with you as well. And they're like, how do I do that quick? What's the hack? Like, what's the moment? I'm like, well, it's just a lot of repetition slow instead of a long periods of time with consistency and honestly like no way around it. A lot of hard work. It's similar to a health journey, right?
Yeah, I mean, and you also have to love it. Like you have to have a passion for it because or else you're just not going to stick with it. I totally agree. I mean, if you don't have a passion and a purpose for it, you really need to find something else. Like I feel like I would otherwise do what I do for free. I just somehow monetized it.
You could tell. You could tell that you're so passionate about it. You could tell you wake up with the pep in your stuff. You love it. But it's funny because I can see it. If I put like the dear media executive hat on the moments when my eyes glaze over and I like tune out of a conversation, someone will come and be like, I'm going to be the next Joe Rogan and tell me how I make money doing this. And then I'll think about doing it. I'm like,
First of all, if your first question is, I need to make money before I do it. And you're going to be someone who's at the top of the heap. I'm like, let's rewind. It's very competitive. It's hard. And it's going to take a long time, likely, before you see anything. And I think when people come to the realization, like, oh, this is not just like easy. And I can't just create a post or do a podcast or create a YouTube video and make millions of dollars. Like, no, you got it. It's a lot of it's a lot of repetitions. I totally agree. And I think, you know, from my perspective, and I don't
purport to know anywhere near as much as you guys do about the market. But I sort of see the days of the straight influencer are kind of numbered. I feel like the people that are out there building communities of like-minded interests where they actually feed their community. You got to give it without the expectation of receipt.
Totally. And some of your community is like, well, they'll buy product or service that you're endorsing, and that's enough to keep the lights on and make a good living. But if you're not providing that value, then your audience is going to go somewhere else. Absolutely. And it's not easy to create a community. So for people that are building businesses, whether or not it's a blog or a social media empire,
How did you guys go about creating the community that you've done? You come together, the skinny confidential has been around for over a decade, but now you guys have turned this into a business and you've built a true community. What's that transition like? Because I've heard you talk about how you correct people all the time and say, I'm not an influencer. Don't just give me an affiliate link and I'm just going to push your product and ding it for money. I have to believe in it.
It has to serve my community. I mean, what are some of those values? What are some of the steps that people can do? Maybe outside of social media if they're just building a business. What have you learned on this trajectory to say, how does a community just come about?
I think the first step to a community is that you have to stop focusing on what you don't have. So if you have 10 followers, you need to serve those 10 followers. Like there's a hundred thousand of them and they will go out and they will tell 10 people each. So now let's say you have a hundred followers, then you need to serve the hundred where people make a mistake right now is everyone wants more, more, more.
You need to focus on what you have and tend to that. That's the really big fundamental difference that I see. I also think you need to stay really true to who and what you stand for. Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves.
So if you're gonna come make fun of like someone's morning routine, this isn't the show for you. We don't have a community that's trolling. That's not the community we have. We have people who are genuinely there to better their own lives, not to be me, not to be Michael, not to be Gary, to better their own life, little habits and takeaways. So we're very clear on who the audience is. I remember when I started the blog, I actually did a poster board. I named the girl that was reading the blog.
I put how old she was. I put her nail polish color, what she's listening to on the way to work. I'm very in tune with who is listening. And I think how you can do that is you can get in your DMs, you can talk to people, you can engage, do a lot of live events, do things where you're really listening to the consumer. When I meet someone,
who is following along, I don't talk. I don't need to talk. They've heard me on a mic. I listen, I ask questions. I think it's really just trying to serve them in a really like organic way.
The way that we think about everything is, you know, if you look at any of our businesses, especially like we're sitting in the dear media office, we don't have a marketing department. There's no marketing team. We don't spend money on marketing. There's no like head of, you know, there's a CMO or there's nothing like that. The way that we've always thought about everything is if you serve an audience or a community with stuff that they find valuable that then they can share to enhance other people's lives in their circles,
that they will do the marketing in the word of mouth for you. And that is, to me, the most powerful form of marketing to begin with. And so I think people building a business, they've spent all this time and energy trying to figure out how to market something to build, to build more sales or more revenue, all this. And it's like, if you just continue to serve your customer and your audience and make sure that they feel valued time and time again, and they're okay knowing that you're building a business and you're financially a gamer, but that you're also putting their interests first.
And then the rest of the stuff kind of takes care of itself. And I think, you know, Lauren and I are very self-aware knowing we're not for everybody. We don't try to be for everybody. You may, you know, Jillian Michaels came on our show, I'm sure you've met. And no. And she said something that I thought was so profound. It's like, you love her or hate her, you know exactly who she is. Yes. And that's how we try to do everything. It's like,
We know that some people are going to tune in first time and say, why are these people talking like this? Why are they cussing? Why are they talking about these? They're going to tune out and write a bad review and never come back. We're not trying to win that person over. We're trying to not only win, but keep the people that were that are there and resonate with the message that are being served with the, you know, the content or the information that we're providing and enhancing their lives and coming in and leaving as a better version of themselves. And I think that's what's, you know, over the years built the businesses.
I think another thing just to add to that that I think is so important is with the person who's listening to me, they're the hero. I'm not the hero. I'm the guy. That's a very big difference. Yeah. So what I want is I want Sally in Virginia to go on our Mel Robbins page. We shared Mel Robbins podcast today and I want her sending Mel Robbins podcast to all the friends. She's the influencer.
I'm not the influencer. She's influencing her friends and family. She's the hero sharing the content. So why create content where the person who's receiving it feels like they're empowered to go tell all their friends and family? And that's a really big difference than making
Lauren Bostick, the hero. I can only talk about myself for so long. You can only hear my morning routine for so long before there has to be something bigger than the person behind it. I think that's a really important thing or there's not longevity. I mean, you just did our show and, you know, I'm sure at times sometimes people
Some of the guests will be like, why are these guys getting so... We asked you, what's your routine? What is your brand? Because we want to be the conduit when Gary Brecker comes on the show. Our audience is getting the specific things that make Gary Brecker's life, you know, great. Yeah, the specific things.
I noticed that I mean and I appreciated that it's like almost like I was almost talking to your audience like talking through you That's exactly what we want. You could tell you were thinking like if somebody's watching this what do they want to know? That's amazing. And what brand and what link? They want to know they want to know what it is They want to know the details and I'm there I'm there as a conduit to get what they need
I could have brought you on and I could have selfishly just spent an hour talking about my back and you for sure would have given me all this great advice. I saved them for off air. Yeah, we did go off air. That was strategic. To me, I think hosts of these kind of properties make a mistake when they make it too much about them. Of course, there's going to be some selfish questions that are self-serving that also we hope the audience gets by from. But the whole idea is what you highlighted, which is we're the conduits for you to talk through us to the audience so that they can extract whatever value they can from the show and then
It's also not a gossip show. You're not going to get like the latest gossip. That's not what the show is. So I think just being really aligned with who your consumer is is so important. And so, I mean, obviously, you're living busy lives and people ask me all the time, like, what's your morning routine and what are your top health tips?
And you guys have become major influencers in the wellness space. I mean, I see your content everywhere. It's on the same platforms that I'm on. I'm more of a scientist, you know, talking about methylation. And I feel like your advice is very, very practical because you're a couple, you're married, you're young, you're building a business. You also have a busy schedule. And a lot of times people's big excuses. I don't actually have time.
to either work out or do the things that I need to do to extend my lifespan, or I don't have the money to do it. I feel like you guys have given a lot of practical advice. But from my audience that might not be familiar with you, because a lot of my audience is like the hyperscientific community that actually- Oh, they've already turned us on. They want to know how the mitochondria- They're very smart.
Where's my reading glasses? Yeah, it's smarter. Well, you don't wear readers, right? No, because I use the red light now. Because you use the red light tea. I tell you guys all the time. Because I'm not a human biologist. And because I'm not a doctor, I will say things like, hey, I went in the red light bed and healed my eyes. And people are like, you
You're a kook, you're giving false, you know what I mean? Like, I don't like, no, it actually works. I mean, I should stop talking with that. I don't have the credentials. It does work. I mean, look, I don't have the credentials either. You know, I'm not a physician. That's the biggest attack that I get. But I'm very vocal about saying I'm not a doctor. I would say you have the credentials. I'm going to say you have the credentials. I think you have the credentials. Thank you. I would also say... These are very good for my guys. She's very, very, she's very complimented. I would also say that maybe you can't trust every doctor's credentials these days. Oh, wow. How about that? Yeah. How about that?
You don't say. But for red light, I mean, it really is. And look, you don't need to go out and buy a $100,000 red light bet. There are tons of clinics all over the country. You can Google red light therapy. And there is probably a clinic within three miles of where you're setting, unless you're world, then it's 10 miles of where you're setting.
And you can go in and use these things on a membership basis. Or if you can't do it this moment, go outside first thing in the morning and look out as far as you can. Like you said, my thing with everything is there's ways to get creative. If you're sitting around making excuses of why you can't execute on something, you have to go around it. You have to find another way in.
I just think when people are like, I don't have time, then it's not maybe a priority. Well, I'll pick that up for a minute. I think, yeah, when people say they don't have time and we're not the first people to say this, we believe that just means it's not a priority to you. But if you look at our show specifically over the course of roughly nine years,
we did not have the resources or success that we have now in the beginning. And it's been an exploration of speaking to people like yourself and figuring out what we could do cost effectively at each stage of our life to enhance and improve our lives. So of course, now maybe you get access to a better cold plunge or a red light bed. But right in the early
I would call a shower. We would be in our condo in a cold shower or we'd be upstairs, you know, on the balcony trying to get some sunlight. Like, or we'd be, you know, in a gym. Like, there's a lot of things that we did. And again, this goes back to the now. It's like, it's not the end product, but we're further along. And people say easy for you to say, but I'm like, no, go back to the early stuff. Right. I had none of this stuff. I tell people to just take Tupperware containers and fill them full of water and put them in their freezer and then take them out in the morning and just drop them in your bathtub.
because then you're not even spending 20 bucks on ice at 7.11. Oh my god, that's so smart. Yeah, just take a Tupperware container, fill it with water. You talked about breaking your freezer. I remember putting on Wim Hof's three minute free YouTube video and doing that. Like I would do that for years. Yeah, I tell people breath work, grounding, sunlight.
And a cold plunge, which you can make with top word ice. The nice thing about these big blocks of ice too. And I'm not supposed to be asking you the questions, but these big blocks of ice is that they last forever. So if you're not using your tub every day, it will literally last for three days. You have a cold plunge for three days. What? It will just stay in there.
That's amazing. These big blocks of ice will melt very slow. It'll put it right in the low 50s, and you can get in there every day. And by the way, while that one's melting, you just fill it up and put it back in your refrigerator. Too bad you can't pat in that Gary Brecka's ice cube set. Yeah, I'm going to pat in the Tupperware to make the ice. Oh my god, I know that's so smart.
We'll do a collab. Oh my god, that's smart. We can do it pink. This is something for your younger audience. You've got young guys and girls that listen. What I would say is when you feel like when you don't have as many resources and you and you don't have as much time, but when you're younger,
you have way more like now that we were married and we have kids and we have businesses like it's even more compressed and we're squeezing in more yeah and so again I think you just have to be smart with how you utilize your time and the things that you make a priority where you know in the early days when we were more resource drop we had so much more time but we weren't as efficient with our time if that makes sense well I remember you talked to a lot about how in the beginning you know you want of course everybody wants
you know, the celebrities and the big names and the influence are on their podcast to help them grow their platform. But you're not, when you're starting out, you're not getting those people. But you said, I would literally message a thousand people a day. Literally five would say yes. And you take the five and then you get another five off those five and then you take the 10 and you get another it's it's literally reps at the gym like weights.
And anyone can do it. I am not special. Anyone at home can can put in the work. It just requires a lot of patients discipline and time. We're having a guest on tomorrow that we've been messaging for nine years.
You've got to tell me this guy. Honestly, I actually will go back to you. I want to see what I messaged you. I want to see what I messaged you. Two or three years. You did. Yeah. Let me see what I messaged you. I want to see. I think this is so important to talk about. Two years, I think. Because we have a bigger platform. Two years. Two years. But it wasn't like ignoring you guys just for the record. We understand their schedules. There's this, there's that. We totally understand. The point is, is you have to be persistent.
I am a pest. I will literally be like, the book's coming out, time to come on. By the way, you never give up. To be honest, this particular guest, I understand why you have to work for it, and I understand why it took time, and I understand why this person's thoughtful about what properties they would go on, and they've earned that right based on the things that they've accomplished in life.
we don't take that as, oh, we're offended or we're defeated or we're gonna give up, which is like, okay, not the right time. Like, we'll get them one day. And I think for anyone, whether it's a business or they're pursuing a love interest or whatever, it's like, you have to have that kind of tenacity and that patience to go after something like that, because a lot of people will take that no or take that naysay and they'll just be completely defeated. And that doesn't serve you. And as a couple, when you guys began to
Because you probably have very different ways of building a business. Completely different. Although you both sound like grinders. We are grind, that is true. I can just tell a serial entrepreneur is not afraid of hard work and someone that was a bartender and told no, there was a female starting a blog when there was no internet, is also a grinder.
So those two have to sometimes come to a head, but you still have to keep the business going forward. Is it because of a shared common vision? Is it a shared purpose? Because I'll tell you what works for my wife and I, but I'm always curious when I talk to other, and I would consider you guys a power couple. You're obviously both very fit. Ed Millet called you the most attractive couple on... He's too kind.
internet. He did right to your face. I actually watch a podcast. He's like, this is the most attractive couple in social media. And he said it a bunch of times, which you guys are a very attractive couple. Thank you.
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Get $350 off the Pod 4 Ultra at 8sleep.com forward slash Gary. That's 8sleep.com forward slash Gary and use the code Gary, G-A-R-Y for your discount. Transform your nights and elevate your sleep. Now let's get back to the Ultimate Human Podcast. So how does that dynamic work with both of you being alphas and you actually having a really successful business? Because I think sometimes the more successful the business, the more there is to fight over.
The more there's to potentially just go, here she goes. We're gonna get good dirt now. I think the common denominator, and after interviewing tons of different people with Michael and I, and I don't think I've ever told you this, is that we both expect a lot out of life. A lot. We expect a lot. And that common denominator has been pivotal as we gain success and momentum, because we're both on the same treadmill.
And even though I'm this side of the brain and he's that side of the brain, we noticed stay in our own lanes, but we're still on the same treadmill. And that has been something that I think is unique. I think a lot of, and Michael says this all the time, one wants to build a mom and pop cafe down the street and the other wants to build an empire. It's misaligned. I said one person like, you know, you both want to do an ice cream shop. One person wants to franchise them across the country. One person wants to have the
community ice cream shop. And by the way, no one is better than the other. We just both have the same expectation for ourselves out of life. We're constantly striving to be better, fitter, faster, quicker without competing with anything. It just in our own lives, the best version. But as far as like working together, I think we've really defined our lanes. Yeah. How do you and your wife work together?
Same thing, you know, there was actually a book called Rocket Fuel. Oh, it's a great book. Yeah, and that book. Orange Cover? Yeah, Orange Cover, and I forget the author's name, but he deserves credit, but he wrote another book too. Rocket Fuel came in at a time in our business evolution and our relationship evolution where it could not have been more perfect.
because I was the visionary and she was what the book refers to as the integrator. And as the visionary, you know, to my own detriment, you know, and just to be self-loathing here for a second, I just thought it's all because of me. I'm bringing, you know, everybody's coming in the door because of me. I mean, I'm the voice. I'm the one that's bringing in the revenue. I should be able to decide what the direction is the company. You know, it should be my vision. It should be, you know, it should be my choice. And she's like, you have
15 ideas a week. One of them works and I make sure that it works and I make sure that we don't go broke and that we pay our bills on time and that we don't show up to the office and it's locked. What's the bill? And I'm like, oh shit, I never really thought about that. He's like, you ever know what? The key works every day when you get to the office. That's because I make sure that the lease is paid on time.
I forgot the keys at home, so he's driving me the keys. I'm terrible. Like, I've driven the work without pants before. Like, I'm... She drives without literally. And I run out of gas five times. I'm you. I run out of gas twice in the same day. I was so furious at stage one day. I'm distracted with my vision.
I'm distracted. How much capacity do you have? I can't be filling the car with gas. Yeah, exactly. Dude, true story. I got so upset in the office one day. I was like, you know what? I'm leaving. I'm just going to fly up and spend the weekend with my parents. And I storm out of the office, I get in the car, and I'm all my way to the airport. And I literally run out of gas.
in the middle of an intersection, which, of course, I also blamed on my wife. And then, so I walk to this gas station. I get a gallon of gas. I get back to the car. I fill the car with one gallon of gas, but I forget that I've only put a gallon of gas in it. This is me. My mind actually filled the car.
So then I'm driving back to the office and on the way to the office, I run out of gas again. And so I call Sage and she's just laughing at me, which just totally exploded in my head. But I literally ran out of gas. At least you go and get the gas at the gas station. I call Michael to bring you guys. And then I say, why wouldn't you fill the car with gas?
But you get like that with your vision you get so into it and it's like so Romantic and like you know, yeah, you just can't you don't have the capacity to even like do anything here's here's my but But that book was a good one. Okay. I gotta read it
My honest response about this is, and you picked up on it, we're both very type A, we're both used to running around, but I think a common misconception is we do the show together, I run to your media, she runs her business, and then we come together and do the show, but we have completely separate teams and separate roles. Which helps. Yeah. But again, we're like all partnered, everything. So it gets a little messy, obviously, because we're married and everything's equal parts.
But I am personally someone that needs to be held to account and needs to be checked. And if not, it could very quickly become the Michael show. And so it would not be good for me to date or be married to somebody who was more submissive and was like, yeah, whatever you want. Because again, I'll run off the rails. And then I'm like, again, there's a million ideas. And it's like, well, what are you focusing on? And I think
We kind of hold each other to that account. And then also when Lawrence says we don't compete, we don't externally compete with outside people. Like we're very focused in our own world, but we both expect a lot from each other and want to be better versions of ourselves tomorrow than we were today.
Yeah. And so it's like, you know, the work is, you know, and it's kind of like a masochistic way. It's never done and we're never satisfied. And it's not because there's a certain number of certain people. I love Edmond, let's just blissfully dissatisfied. Yeah, blissfully dissatisfied. That's so true. You get one shot at life. And I think we both want to see how far we can push it, not in a way where you're sacrificing health or family or relationship or doing things out of integrity. But like, you know, let's not settle. Let's figure out how much further. And I think sometimes a lot of
couples will get in a situation where one of the partners wants the other one to settle or stop pursuing something. And I don't think I actually don't think that's healthy. You see one wants to lose weight and they start lifting and the other one doesn't. That's a misalignment. Yeah. So true. So we check each other. That book, that Rocket Fuel book, was like the visionary and the integrator. And basically, when I was done reading it, I realized
It's, you're so right. Like all of these ideas and all of this dust that I'm stirring up is actually useless unless it gets practically put in, you know, I need to read that book immediately. It's, it's so good. It will change the way that you look at him and he looks at you, potentially the way that he does. But on the flip side, it literally changed everything. You know, I'm more like maybe logistics, ops based, but if you don't have the big vision and the person that wants to do all these creative things and what do you, what do you think? So, you know, I,
No, she felt the same way. It's a balance. It made her realize how important it was. Because if you have a business, people have to walk through the door. The phone's got a ring, right? And I can make that happen. But behind the scenes, I mean, bills have to get paid, and payroll's got to be made, and Lisa's got to be done. And they, you know, the integrator, gas is going to go in the tank.
And the integrator doesn't get the credit. The visionary gets the credit because they're the one that's out there. And then I started to actually empathize. And when we sold our business, one of the interesting things, they did this done in Bradstreet on us. And I remember when the report came back, they said, we have Fortune 500 companies in business for 25 years that do not have the credit that you have.
Every single reference you're from your landlord to your vendors to every account that that you had 30 60 90 day rotating credit on you pay them all off That's amazing. That's your wife and that's my wife. That is all my wife That is just sage and you were like what who's that? I didn't even know we had by the way I drove here didn't even look at my gas I didn't even look at the gas today. I have no idea if we have gas in the car
Didn't even look. Yeah, that's me too. We flew to Bahrain last week. And we went to meet with the king of Bahrain. Where's Bahrain? It's off the coast of Saudi Arabia. So we flew to London. Geography's not my strong suit. Yeah. So it's in the Middle East. OK. So we're going to meet the king of Bahrain. But we arrived at 12.30 in the morning. And we're meeting with him at 8.30 in the morning. It's totally true story.
And at 8.30 in the morning, the desk calls and says, hey, his Majesty's car is here to pick you up. And I'm like, great. So I've got my shirt on, which I was pressed, and I had my suit coat on and socks. And then I went to my suitcase to get pants. And I was like, I forgot to pack pants. And she's like, you forgot to pack pants? Well, what did you wear on the flight?
Sweat pants the ultimate human sweatpants and I was like babe I am not going to meet the king of Bahrain in ultimate human sweatpants And so I was like what are we gonna do because we have to be at the palace in Less than 30 minutes and his drivers downstairs So I ran downstairs to the we were at the four seasons in Bahrain
And I was like, is there a bin store like anywhere that I can get a pair of pants? And they said, yeah, there's one 15 minutes away, but it doesn't open until 10 o'clock in the morning. It's 8 30. So I ran into the spa and found like a men's bathing suit cover up. And it was these linen, fully see-through pants, like very see-through.
And I had black underwear on and I had black compression socks up to my knees. So I met the king of Bahrain and in see through what it is. You would be so surprised how well I understand the story. This is actually very helpful for me because I like him like am I oblivious? People have called me oblivious, distracted. Yeah.
I'm just focused on what I have to do in this world and I can't worry about pants. I get it. I get it. I get it. I can't worry about pants. I'm sorry. I bet the king looked and was like here he's got a pretty cool outfit going on. Like let's see if I can get somewhere. Oh if you look at the if you look on my Instagram and you look at the pictures.
I have like a very nice black jacket and a black button-up shirt on, and then I have... You should talk to the story. You should write it down. Write this on Instagram. Put the post up again and say, I just want to give you the contact. I just didn't want the king of power. I need to read it. The king was probably like, I love your pants. Where'd you get your pants? They're very wrinkly. What was the king wearing? Was he wearing like a...
Well, his son, the Crown Prince, who drove us there, was in the traditional Pandora. But he was super casual. He was just in shirt and regular pair of pants. Super easy to talk to. Amazing human. And actually, very funny. I think there's a lot of misconceptions, not the derailleur's show, but there's a lot of misconceptions about what goes on in the Middle East, that it's based on oppression, and it's really based on respect.
And I've spent a lot of time there and really learned to just love those people, the quorum over there and the level of education. Everybody speaks English. It's so cool. It's just an unbelievable part of the world. And we better pay attention to what's going on over there because they're going to sprint by us. I mean, they are investing in innovation, technology, artificial intelligence. They want the best of healthcare they want.
They want the biggest, brightest minds. They're way more forward thinking than you might think. And there's something to be said about dictatorships when they truly have the best interests of their people at heart. Like these monarchies, these families truly deeply care about their people. So when he flies you over there, are you guys talking health? Yes.
So he wants to know how to be healthier, faster, stronger. He wants to know everything about longevity, anti-aging, bio-optimization. How do you recommend supplements over there? They have a whole team of doctors, and they came to the meeting. So you just said what you needed. And they helped get it. So they do their, they pull the blood work. They look at the genes that I like to look at, and then I sit down with them and say,
First of all, they know I'm not a physician, but I meet with his team of physicians, and we go through everything, and he puts them on that protocol. I did it for a son, and now his son's a two-time world champion, and this really difficult horse race. His name's Sheikh Nasser. That is so cool. We need to do our chief swap. All these young shakes are crazy athletes over there. Ultra triathloners, ultra distance marathoners. Driven. Super driven. I want to do my cheek swap.
We're going to do the cheeks. Well, one of the things that we're, you know, again, we are not, we're not the experts. We bring on the experts. But I think one thing that we've tried to do with our show for years is ignite the interest of health in this country. Like we, and I'm excited because I really want to touch on that. I mean, like, yeah.
I think conversations that were happening in small niche communities are becoming wider now and broader and things that people would look at you like you were crazy for saying in the past. You're doing a colloquine, you're doing a sign, you're doing a red light, you're doing this, but people are like, what? It's fringe things that you kind of like call pseudoscience, I think is now being taken very seriously. So, you know, we're super excited about some of the stuff that's happening finally here, because to your point,
Like, there's been serious issues in this country. Oh, totally. I mean, I think the Maha movement is going to be the greatest thing to ever happen to this country. Because for the first time, some of these influencers can really affect public policy. You know, I had Cali Means on my podcast, and he's... I don't fanboy over a lot of people, but I mean, he and Casey, I mean, I just... So cool. Stanford trained surgeon, Harvard educated lobbyist, and they both sort of had this kind of epiphany around the same time.
And I just think, you know, Tucker Carlson said it too. He's like, those, these people are going to change the world. And I, I believe that I'm so excited to be with them on this, you know, Maha movement. But I want to talk a little bit about that too, because it didn't, um, your, your, your journey didn't start as a health and wellness journey per se, right? I believe that a large port of it has morphed into a health and wellness journey. What, what are some of the things? What were some of the tipping points for you along that journey? Like you eat a bowl of steak.
I eat a bowl of ground beef every day. It's actually ground liver. It's the organ blend. It's the ancestral blend from force to nature and it grew my hair because I'm so into beauty. I believe that it grew my hair. My hair was up to here. It completely grew my hair. I gained 60 pounds with my first pregnancy.
I had a whole insulin resistance journey, which weightlifting helped so much. I lost 60 pounds. I got pregnant again. I gained 60 pounds. And the thing that got it off was weightlifting and eating so much meat and eggs and raw milk.
And I just started eating this bowl of like all these different organs online. And people were like, wait, what? And I'm like, wait, my nails have never been thicker. My hair has never been longer. I've never had more energy. I'm satisfied. I'm losing weight. The aminos in it are just so absolutely. And so I just started talking about these organs. Yeah. And people were like,
At first it was like almost they couldn't believe it. Yeah, if you try the ancestral blend from force of nature Yeah, you can't taste it and the ancestral blend is they bend a ground beef with the organ Yes, because the straight organ meats I can't do either like you want to make me a liver right now. I'll eat it really Yeah, I can't do carnivore MD comes to my house all the time. I love Paul by the way And he spends a lot of time with me when he's in Miami But any and he makes me take the raw liver and I'll just throw it to the back of my mouth and but it tastes very metallic and
I will do it because I know about the benefits, but I just don't think that I would, if I had a choice, I would be like, can I just get a bowl? You literally can't, I make like an in and out bowl where I'll do like a special sauce and I'll put like chopped tomato and lettuce and I'll make that bowl. And then the next day I'll do raw cheese with raw honey on top. And the next day I'll do like a fiesta bowl with like a little bit of like sea atte chips. Like you can make the bowl really interesting and that really helped me lose so much weight.
amazing huge bowl of meat and so that's been something that's really life-changing weightlifting, upping my protein and then like the little tools like the cold plunge the sauna the red light yeah all those things have been morning sunlight you touched on it on on our show it's like
We don't want to be talking about all these things with all these great people on the show and then not practicing what we preach. Yes. Right. And like there was, there's a journey where we realize right around the time we had our first kids, like we are not the healthiest versions of ourselves. We're not doing the things that we should be doing. And we have access to people like yourself and others that are sharing this information. Why not implement it at a greater level and also not just do ourselves, but be an example. And we had this, this great guy come on the podcast and he said, stop being the tugboat and be the lighthouse.
He's like stop trying to tell people what to do and drag them alone and just go do it and you'll inspire other people to. So I think like one we want to be an example of to each other but two for our kids and our families and then the other people and we also don't want to be phonies where we're having all these great voices on and then you know eating like shit and not taking care of ourselves and not sleeping right. Like we will say we're lucky to get the information
Maybe a little bit before the audience, but we're also getting it kind of at the same time We just record the episode and release it later, but we're learning the same way that people listening are learning I will tell you though We have a lot of different health professionals on and you know It's a lot of the same information having you on was really interesting because I realized the puzzle piece That's missing for me now and why I want to have you on like a hundred times is that
the nutrient deficient part is not talked about enough. And I've never had someone come on the show and talk about it like, really? Wow. That's my next layer of what I'm doing. I'm interested in what nutrients am I missing and how can I figure that out? We should do the test and we should come back on and go through it on your show. I would love to do that. Why I think it's so important what you're doing.
is if you just pull the data set of call it like 700 episodes, and we're saying this is the first time someone's coming on talking about nutrient efficiency. It's important. I'm just talking about like the spectrum of conversations. And you know how important that information is to people. And you could get all of these people talking about weights and meat and, you know, cold plunging. But if you don't have that piece of it,
I think that's where a lot of frustrations happening with people. They're like, well, I'm doing all the things. I'm cold plunging. I'm eating. I'm solving like, why am I not getting the results I want? Right. Why am I not having the results that these people are having? And I think you're right. I mean, people miss the foundation, you know, like we talked about the things that are essential, right? And I mean, the word essential means necessary for like essential amino acids, essential fatty acids, essential nutrients. Um, you know, it's funny. I spoke at a, um,
An osteostrong conference not too long ago, which is osteostrong, it's a franchise that's basically centered around increasing bone density. They're the centers that you can go and you can apply loads to your bone and actually take you from being osteopenic or osteoporotic to actually having normal bone density.
Wow. It's a phenomenal concept. But I was so shocked at how many people in that sphere were still on just a pure calcium bandwagon. People are deficient in calcium. Listen, nursing homes all over the country are just full of elderly men and women that have been taking calcium supplements for 25 years.
And they're still osteopenic and osteoporotic. Why? Because bones are not calcium. Bones are calcium combines with phosphorous to make hydroxyapatite. Bones are hydroxyapatite. And in order for calcium and phosphorous to combine and make hydroxyapatite, you need 12 minerals. You need boron, manganese, molybden, selenium. Is that in the salt you told me about? That's in the salt that I told you about.
So you deplete those nutrients, you can't form bone and now you have weak bone and somebody tells you you have osteopenia or osteoporosis. No, you don't. You have a nutrient deficiency in these 12 minerals. What if you could wake up each morning full of energy focused and ready to conquer anything life throws at you?
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My four-year-old daughter asks me every morning for minerals. Yeah, that's why I started getting there. Inherently she knows. That's so good. I love that. She asks me for keen-ton minerals every morning. She goes, Mom, minerals. Jenton is amazing. Can you believe she is four years old? She goes like this, ready for me to give it to her. She must intuitively know. She knows how her body feels. That's great. That's great.
Does she really? Good for her. I want to talk a little bit about your kids' health journey, too, because I mean, so many parents. I have a lot of parents that watch my show, too. One of the best episodes I ever had, I had my seven and 10-year-old nieces on. So cute. I did a show with them, and it just exploded because they talked about their food choices.
So, how do you influence this in your kids life? Like, what's a typical day for you as a mom feeding your kids? I get so... Or you feeding kids. Yeah, both of us. We get very, very, very creative. So, I'll give you an example. We were feeding our kids eggs like three eggs every morning with a little bit of like sourdough, super minimal ingredients. Sourdough is amazing. Sourdough is amazing. There's no enriched... Four to five or enriched. Yeah. Sourdough is alive.
Sired sourdoughs alive. And so we were doing that with like grass-fed butter. And I noticed they were getting fatigued on that, but you got to get really creative with kids. Yes. So I started doing this, this recipe has changed my life. Three eggs, one banana mixed with a little bit of oatmeal. It has to be like the oatmeal that has no pesticides, like organic, plain, nothing else added oatmeal. You mix it together and mix pancakes.
So they're getting protein, the little sweetness is from the banana, and they are eating these pancakes all the time. What I've realized with kids is you have to rebrand everything. So like I'll say, okay, we're going to have chocolate with strawberries. But what it actually is is strawberries with a little bit of longevity mushrooms from symbiotic.
Everything is a constant moment to rebrand. Like, I'll be like, OK, we're going to have chocolate milk and it's raw milk with cacao. I'll say we're having vitamin water and it's like Thor magnesium. And we give them Thor magnesium. So everything is like I have cookie water. Cookie water is electrolyte water.
that has no sugar in it. It's like coconut water. Everything is a rebrand with kids. I do that with the Doritos and the masa chips. Do you ever take the masa chips? I love the chips. You could even switch bags. You want to get really creative, switch bags. Oh, wow. Give them the Doritos. That's creative. Have you tried the Doritos? Give them the Doritos. Jump the masas into the Doritos bag. That is gangster. Oh, yeah. Have you tried the Vandy chips?
Yes, they're so good. I have both flavors. I think a little lie is fine for kids. You know what I'm going to do? I've already thought about it in my head. I'm going to go home and go, who wants lemonade? Perfect aminos lemonade. Who wants Doritos? Lemon lime. Perfect aminos. They're going to drink it. Yes. What's funny, though, about kids and you know this, like, if you don't have junk in the house, they don't want the junk.
You know what I mean? Like we'll have, if it's chips, it's massive chips. If it's, you know, we have, it's a healthier alternative. There's no junk food around it. We don't junk ourselves. We're not perfect. No, no, no. Parents. Listen, my kids have had sugar before, like lots of sugar and it's a fucking nightmare. Yeah. They act like a completely different child. Oh, yeah. I can tell you right now on Christmas morning, we had cinnamon buns, we had whatever, it was like dealing with a different
body in my house. I can't believe it. So I just try to do my best. I'm not perfect. I just try to modify constantly. And I think most moms and dads want to hear that, right? I mean, and work in progress. Like optimal health for your kids is not the total absence of the bad, but it's just the presence of the good, right? That's the other thing. I mean, like I walked into my room today at the four seasons, and there was a Norman Love chocolate on a little thing with a thank you. You know, I ate the Norman Love chocolate. People were like, what?
You eat the normal chocolate. You like the biggest bar. Yeah, I hate the normal love chocolate was like was this big and it was delicious by the way But then you had your brownie protein bar. Yeah, we don't have a brownie protein bar and a press-fed steak and I don't eat chocolate all the time and I'm not struggling You know, I'm not troubling junk in and if I'm at my five-year-old nieces birthday party. I'm not the guy. It's like
I'm not eating that piece of cake. You know, I love Paul. Yeah. I'm not going to be that militant. Oh, he's militant. He was at my Thanksgiving dinner. What did he do? I can't wait to hear.
Three pieces of turkey and apple slices. What about no honey? No, he didn't have any honey. And he was very kind enough to eat them very slowly, so he wouldn't. And Paul, if you're watching this, I love you, brother. No, we love him, too. He's great. But the funny thing was, the second time he stayed with me, so when he comes to Miami, he stays with me. And I absolutely love having him over. We see eye to eye on so many things.
And so my whole family's at the dinner table, and it was Sage's birthday, right? Yeah, it was my wife's birthday. And so she loves carrot cake. So we had a carrot cake in the kitchen, and they put the candles in it, and my whole family's sitting at the table, and they're coming out with the carrot cake, singing a happy birthday, and it gets off the elevator and comes into my unit, my son sees it.
And he goes, dude, I went smack dab in the Paul Saladino carrying a carrot cake. He's fine, though. He doesn't. Oh, he's totally fine. But you know, I think that's another way to get Oregon is by his meat sticks. I eat those every day. Oh, I eat his meat sticks. Dude, we meet in the kitchen every morning at my house and we make a raw buffalo milk with, and I'll tell you what, it's delicious. We break his capsules open. We'll put them in the raw buffalo milk. We'll stir it up with a little bit of honey or sometimes some raw maple syrup.
That's as good as Benny any energy raw buffalo milk. I get it from a place called Southwest Ranches in Miami So I get raw buffalo milk. I get raw kafir. I don't have a ball dealer. It is so amazing to raw buffalo milk and and a really good Expresso mixed together dude
That's your new crack. It is the most delicious coffee you'll ever have. I want to invite from Paul and Gary and Sage to have a buffalo milk raw, buffalo milk latte espresso at my place. So, you know, we'll here's a special one. We'll meet a lot of these characters. And I love many of them. But what I say all the time, especially the audience, like,
I don't want to hear about EMFs and the headphones from somebody. If they're not. If they're not doing like if you're not going to the gym and you're not eating whole foods and you're not sleeping right and you're not doing the basics and you're telling me about my EMFs. I'm like.
It was like the morbidly obese people with the mask, you know, driving in the car by themselves, you know, like seriously, like the least of your worries is COVID, my friend. Yeah, if you can't do like 20 pushups, I don't want to hear about EMFs. Right. I think that is a really, yes, it's a really, like they say, never trust a skinny chef.
Right? I mean, Paul lives, it eats it, breathes it. Paul is, he's the real deal. I will say Paul is as legit as a guy. We love you, Paul. We love you, Paul. Where's my buffalo milk? Where's my buffalo milk? That's a criteria. You can move on to like the fringe things once you've satisfied the bases. Yeah. But until then, I'm like, OK, I got to maybe be a little hesitant on some of the advice. Yeah, if you're telling me the EMFs are going to kill me, but you're, yeah, I've had I've had a few of those interviews. You did get those headphones though.
No, but I'll have some people sometimes come on the show and they pick these obscure subjects. And I'm like, listen, if you can't buy subcurl a 15 pound weight, like, I don't, I don't want to hear about it. When you put he used to put his iPad on his penis with his headphones on. And I was like, no, no, no, no. Yeah. We can't put the iPad on. I still have intentions for that. We got to get an EMF protector blanket and you got to
Yeah, you can get that you can get the what is it lambs makes it's an EMF condor. Yeah. Lambs under and buying you some of that. I'm just kidding. It's not the shaft. Who wears condoms? It's the balls that you need to protect. It's spurs in the balls. We really just took a trip and knows that we took a nose dive like 15 seconds into your post podcast to what it was. Bells. Bells. Like, all right, we're 15 seconds. Yeah, I'd like to lure them in. And now I'll be like, wait, what did I just say?
No, but this is amazing. So your advice, you know, quick advice to couples starting a business and going into business together. My advice would be define your roles, define expectation, define one year, five year, 10 year. What does it look like? Where you want to where you want to be headed and make sure you're pushing the same boulder up the same hill. That's important. Yeah, I would say like the high level is a line on the ultimate vision.
And again, I give that example of like one person wants to build the ice cream shop, one person wants to build the ice cream shop that franchises to across the country. I think sometimes people say they want to do a business and they don't agree on the scale. And then in addition to that, I would say, you know, you have to kind of.
I don't believe that you can have an equal decision-making process in any bit. Meaning, I don't like when there's co-CEOs and there's got to be one person that kind of owns one specifically. So in our world, when it comes to the business finances, I'll typically have the kind of final say, just because maybe I'm more skilled at numbers. When it comes to the creative vision,
packaging. He tried to get involved in the cover yesterday. I was like, yeah, don't get out. I think we really like kind of say, okay, when it comes to like who needs to be the final decision maker on this, and especially for the team too, looking to when it comes to this specific lane, we define that. Don't talk about QuickBooks during sex. The other thing I think I will.
Don't talk about quick work. She has talked about quick books in the bedroom. The last thing I would say is I'm doing my red light therapy. Can you shut the hell up? No, but I think the last thing is that you have to understand that it is a lot of turmoil. And if you're not okay with that and you want it to be roses all the time, if you run a business with anyone,
There's chaos. Yes. Whether it's your partner or your coworkers, running a business is hard. It's not easy. And so there's going to be moments and you want somebody that's going to be there in the trenches with you when it gets hard. And you can't do this thing where couples are like, I don't want it to affect the relationship. It's going to affect the relationship. You just have to agree that you're going to work through it together.
Yes. There's no way that it's like it's never going. Yeah. It's hard. It's difficult. A lot of ways to spill. This saying no light between us. And, you know, at the end of the day, we always put the relationship first. And since we've done that, not allowing any light between us, because, you know, you find that sometimes people, partners, projects will start to come between you.
And even people in your sphere will start to notice they kind of have your ear, but don't have her ear, and they'll try to create some distance here. Or they have her ear, and they don't have yours, and they'll start to try to put a little divide between you. And we have this. And some people are a lot more effective at it than others, right? And there's been times in the past where one of us has really bought in to a partner or a person.
And that person caused a lot of friction and damage. And when we realized, you know what, they had their own interests at heart, not ours. And so we developed this saying, no light between us and such. And we've done that. And we really have been militant about making decisions together. I think that's beautiful. At the end of the day, at the end of the day, when you're 90 years old, you want to be holding hands with her. And if you really look at that, it's not worth it to disrupt that.
Your spouse is your auditor. Yeah. We always say like, listen, we're very motivated to, to build these ventures together and, you know, build big things. But we kind of already feel like we're playing with house money in the sense that we're very happy in our relationship and with our family. And if you were to strip everything away and still it was just us with our kids and each other.
Yeah. I already feel like it's 41, right? Yeah. And so the rest of the stuff, it's like you wouldn't, when you're, when you go to a casino and say playing with house money, like you don't, you don't risk what's already, you don't risk the winning or the, the base or the right, you know, what you came with, right? Yeah. Like it's already just your winnings. Yeah. Yeah. And so like, if it ever starts to get to a place where the business is toxic to our family and our wellbeing and our relationship, it's not worth it. I would like you to go date someone for a few months that's submissive to see how that goes. Bullshit.
Just go see. Just go see just to like have a little compare and contrast therapy. Compare and contrast therapy. A little cold pledge sauna.
But that's the other thing. I say all the time. I'm like, listen, you find another guy. Like, I would want to like go see what it's like out there. You find another guy to deal with your bullshit off. I don't think it exists. She always says like, Oh, what happened? I'm like, listen, you find that guy. God bless him. Any takers. Yeah, you know, he's crazy. Lauren Vostagon Instagram. Oh, boy, there they come.
The our greatest moments together like we just had the greatest Christmas and and and last night we actually had my mom's 79th birthday and the last thing my wife and I said when we went to bed with each other was like
We've had like the last three of the greatest nights of our life have just been exactly that. Just us and the family. We all put on wigs and did stupid shit around the house. And our greatest moments are in a one bedroom log cabin in Colorado, in a really small town in Colorado with a wood burning stove. No electricity. It's just a solar fat electricity.
completely off the grid. And we have this big, beautiful, fancy, you know, place in Miami with all of this stuff. It's amazing. And it's just like when we unplug, and it's just us. That's what it's like. I'd like a Colorado house like that. OK, but OK.
But to be like a little bit sappy for a moment and I think, you know, doing what we all do for a living, you can kind of sometimes get lost thinking that that's all real. Yeah. Going to these places and meeting these incredible people and having these big conversations and all that and I think
We are good at coming back to each other and saying like, it's we're just living a normal life with our family and our kids in a normal relationship. Nothing to, you know, we're at 12, like all these things. And, you know, you got to be able to separate some of that. I think sometimes people build big businesses or big brands or big personalities and they get drunk on. They get drunk on that and they get drunk on the press clippings and they and that and they think that there's now this new version of themselves.
Yeah. And we really try to kind of stay away from that and acknowledge that we're fortunate to be in some of those situations and around some of those people in conversations. But at the end of it, it's like, this is the core and that's what we protect. Amen. That's so good. Well, I wind down every podcast by asking my guests the same question. I'm asking each of you guys this question. There's no right or wrong answer, by the way. And that is, what does it mean to you to be an ultimate human?
I think to be an ultimate human, you're actualizing your real full potential every single day and you're not settling and that you're becoming a better version of yourself every day and that you're doing things to not only to help yourself but to help others.
and they can be the best versions of themselves. And I think if anything, take financial success or business success out of it, if you're adding value to the world and you're improving yourself, to me, that's the ultimate human. That could be in any lane, it could be the best parent, it could be the best husband, it could be the best, whatever. But to me, that is the definition of a successful life.
I think that's exactly my exact answer. I think you might have pulled that answer that was mine from a different podcast. I actually think, go pull the clip, Lewis House, School of Greatness, asked a similar question and that's how I answered it. We're going to go pull that tape and then he just rebranded it. I think could be spousal plagiarism. We did that episode and maybe 2020. If you go back to 2016, I think you pulled that clip from the thing that I said.
I wish Sage was here. She's got a comment. She can come on the podcast next time. So now you've got to say something different. Now the pressure is like really my thing is like a stop. You expect the most that you can expect out of life. Squeeze the orange to the fullest and
You are the creator of your life. You have the power to create your own life, your thoughts predict your future. And I just think when you understand that no one else is going to do it for you, it's really empowering. And so that's sort of my message. It's like, how do I be the best version of myself that Michael copied and inspire other people to do that?
That was amazing. Whether the answer was plagiarized or not, I thought it was actually very good. And I thought your original answer was very good too. But Gary, don't you feel like it really just comes down. It's the simple things. It's so true. It's, you know, we overcomplicate everything. Yes. And even like going back to the conversation we had, it's the essentials. It's like, even if you take the essentials of life, you know, like,
I think we're living in a time when there's so much information and people are so confused and they're getting caught in the clouds and they're not just grounding on the simple things. Yeah. You know what is amazing? You know, we talked earlier on your podcast about how sometimes I get imported into these really complicated cases.
And in the most complicated of all these cases, the first thing I do is I start to eliminate things. I try to get as much out as I can possibly get out. And then you usually find the one thing that's causing everything, instead of the everything went wrong at the same time.
I think this is like a metaphor for life almost. Usually people's relationships don't fall apart for 15 things. They fall apart because of one thing, which caused 15 outcomes. It's the same people's health. Simple divisions, he's causing multiple things to go wrong.
I think we have very similar messages. I really deeply appreciate. I admire you guys. I mean, you just built such an amazing brand. You're incredible people. You're incredible people. I really feel a special kinship with you guys. I really do. I know you guys. You literally can come on. I don't want to go home. Anytime you and Sage want to come back on our show or you can come back every time you're in Austin, we'd love it. Well, that's the other thing too. Simple thing for the young guys that listened to you.
you want to have bad health problems and bad financial outcomes, pick the wrong woman. You know what I mean? Like that, like I talk about this all the time, like it's so simple to screw up your life by just picking the wrong partner, men and women or whatever. Yeah. Yeah. I mean, there's like just a lot, again, it's just simple things. And I think a lot of people just get off track with so much optionality. I agree. You know, that's what social media does to us.
Well, guys, I hope you enjoyed this podcast as much as I did. I know it's going to resonate with my audience. I hope you guys will come back on the Ultimate Heaven. I certainly would love to come back on the Skinny Confidential. And until next time, that's just science.
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