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135. Lauryn & Michael Bosstick: The Unfiltered Truth About Running a Business With Your Spouse

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January 28, 2025

TLDR: Lauryn and Michael Bosstick, a power couple, share their journey of building a successful digital media empire, The Skinny Confidential, with each other. They discuss working together as a team, providing value over marketing, building a community, and influencing their children in health and wellness.

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In Episode 135 of the Ultimate Human Podcast, Lauryn and Michael Bosstick share their journey of building a successful digital media empire, The Skinny Confidential, while navigating the complexities of working together as a married couple. Their story defies the conventional belief that running a business with your spouse is a recipe for disaster. Instead, they demonstrate how a shared vision and commitment can create a powerful partnership.

Key Moments from the Episode

Working Together as a Couple

  • Lauryn and Michael emphasize the importance of having a shared vision and expectations when running a business as a couple.
  • They discuss the initial challenges they faced and how open communication helped them navigate difficult moments.

Their Backstory

  • The couple met at a young age and began dating in middle school, reaffirming their long-lasting connection.
  • Lauryn’s entrepreneurial spirit led her to start her blog while she was still in college, aiming to create a platform akin to the sorority experience for a broader audience.

Building The Skinny Confidential

  • They launched The Skinny Confidential during a time when blogging was less mainstream, focusing on topics that were considered taboo.
  • The blog evolved into a comprehensive wellness platform, attracting a significant audience interested in lifestyle, health, and beauty.

Creating a Genuine Community

  • To cultivate a loyal following, Lauryn and Michael stress the need for authenticity in communication and providing real value rather than just marketing.
  • Engaging with their audience regularly and listening to their needs ultimately helped them build a strong community.

Expert Advice for Business Couples

  • The Bossticks offer practical advice for couples starting a business together:
    • Define Roles: Clarify responsibilities to avoid misunderstandings and ensure smooth operations.
    • Prioritize Communication: Maintain open dialogue about both personal and professional matters.
    • Expect Turmoil: Accept that challenges are part of the journey and work collaboratively to overcome them.

Practical Wellness Tips

  • The couple advocates for the integration of wellness into daily life, sharing personal anecdotes about routines and practices that keep them healthy and energized.
  • Simple lifestyle changes—like eating a balanced diet and engaging in physical activity—are emphasized as fundamental to overall wellness.

Insights on Resilience and Growth

Lauryn and Michael's journey illustrates that success in business often leads to personal growth. They highlight:

  • Persistence and Patience: Building a brand takes time, and persistence in seeking opportunities is crucial. They recount how early rejection motivated them to push harder in their entrepreneurial endeavors.
  • Learning from Experience: They have embraced their journeys, sharing insights gained from failures and successes alike to inspire others.

Conclusion

The Bossticks exemplify how love and business can coexist successfully. For couples looking to venture into entrepreneurship together, their experiences provide a beacon of hope and a roadmap for navigating potential challenges. As they share their lessons learned, it’s evident that their greatest investment lies not just in the business but in their relationship and family.


Key Takeaways:

  • Define roles and expectations clearly when working with your spouse.
  • Embrace authenticity and focus on providing real value to build community.
  • Accept challenges as part of the entrepreneurial journey and support each other through them.

Whether you’re an aspiring entrepreneur or simply curious about the dynamics of couple-led businesses, Lauryn and Michael's story offers valuable insights on blending love, business, and wellness effectively.

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